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India

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English

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Episodes

Ep. #31 - This Month in SEO [August 2019 Edition]

9/7/2019
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In this episode, I'll be sharing the top 3 news stories in Search Engine Optimization (SEO) in August 2019. From Google's featured snippets algorithm update to Google making podcasts playable in search results, here are all the trending SEO news stories from August 2019 that you need to be aware of. -=-=-=-=- Top 3 SEO News Stories in August...

Duration:00:06:19

Ep. #30 - This Month in Social Media [August 2019 Edition]

8/30/2019
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In episode 30 of the Marketing Mantra podcast, I'll be discussing the top 3 social media news stories in August 2019. From Tumblr getting sold to Autamattic Inc., the parent company of WordPress, for a fraction of what it was once worth, to Instagram suspending meme accounts with millions of followers, here are all the trending news stories in the world of social media marketing in the month of August. -=-=-=-=- Top 3 Social Media News Stories in August...

Duration:00:10:19

Highlight: Matthew Woodward on Creating Content That Ranks Well in Google Search Results

8/28/2019
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This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. In this clip, Woodward explains how you can go about creating content that ranks well in search engine result pages. Tune in to the full episode to get actionable SEO and link building tips from Matthew Woodward - https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram:...

Duration:00:01:23

Highlight: A Sneaky Trick to Improve Your Facebook Ad Relevance Score

8/26/2019
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This is a highlight from Ep. #28: The Art of Paid Content Promotion — with Daniel Daines-Hutt. Tune in to the full episode to get more actionable tips and tricks on optimizing your Facebook ads: https://open.spotify.com/episode/11mwcwo3K2HbzmJsRwLbWX -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download...

Duration:00:00:59

Highlight: Is Link Building Overrated?

8/23/2019
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This is a highlight from Ep. #29: 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward. Tune in to the full episode to learn more about Matthew Woodward's thoughts on the evolving SEO landscape: https://open.spotify.com/episode/4fcLEevj7RxjrzOYPJHNpc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free...

Duration:00:00:55

Ep. #29 - 3 Effective Link Building Strategies (That Anyone Can Use) — with Matthew Woodward

8/21/2019
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In this episode, I'll be joined by Matthew Woodward, a marketing thought leader who’s considered a leading authority in SEO. Matthew was a great influence on me back when I started my marketing blog. His in-depth articles and tutorials really helped me build my site’s authority and improve my search rankings. His immensely popular award-winning internet marketing blog https://www.matthewwoodward.co.uk has over 180,000 subscribers and has generated over 4 million unique visits since he...

Duration:01:19:54

Ep. #28 - The Art of Paid Content Promotion — with Daniel Daines-Hutt

7/27/2019
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In this episode, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). Dan is a self-confessed marketing nerd who teaches people how to get more traffic and engagement for their existing content. His guide to paid content promotion was ranked among the Top 10 content of all time on Inbound.org (now Growth.org) and Growth Hackers. His content has also been shared or referenced by online marketing thought leaders like Neil Patel, Ryan Deiss, Sujan Patel, Sean...

Duration:01:01:56

Ep. #27 - Everything You Need to Know About Facebook's Libra Cryptocurrency

7/1/2019
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In episode 27 of Marketing Mantra, I share my thoughts on Facebook's new cryptocurrency, Libra, and how the social media giant aims to revolutionize the payment system with the new digital money. -=-=-=-=- Resources discussed in the episode: Facebook Libra White Paper - https://libra.org/en-US/white-paper/ Facebook announces Libra cryptocurrency: All you need to know (via TechCrunch) -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram:...

Duration:00:08:22

Ep. #26 - How to Audit Your Marketing Team's Productivity — with Vlad Calus from Planable

6/17/2019
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In this episode, I'll be joined by Vlad Calus, co-founder of Planable — an incredible tool that I recommend — and he'll talk about auditing your marketing team's productivity and upgrading their results. He will also share his experience on how to succeed as an online entrepreneur, find your first customers, building your own marketing team from scratch, and outsourcing time-consuming tasks that value less. If you've never heard of Planable, here's a brief introduction: Planable is a social...

Duration:00:45:06

Ep. #25 - How to Use Facebook Ads to Double Your Email List — with Lucas Lee-Tyson from Growth Cave

6/10/2019
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When it comes to advertising on social media, most marketers prefer Facebook ads as their platform of choice. Serving over 1 billion users every month, bloggers and business owners alike can achieve phenomenal growth by investing in Facebook ads. But did you know you could also use Facebook ads to grow your email list? That's the topic I'll be discussing with my special guest for this episode, Lucas Lee-Tyson. Lucas is a Facebook ads consultant and serial entrepreneur. He is the founder of...

Duration:00:37:43

Ep. #24 - Startup Culture Series: The Unique Case of Zappos

6/6/2019
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We are so excited to launch a new series at Marketing Mantra called the "Startup Culture Series" — where we'll focus on unique case studies and share our views on startup best practices. I'll be joined by my co-host, Raksha Shenoy (my wife 😀) who has over a decade of experience in the HR space. She has worked with, and advised, interesting growth-stage startups and is passionate about the growth culture in startups. In today's episode, we'll be talking about the unique work culture of...

Duration:00:12:32

Ep. #23 - Thoughts on Apple Shutting Down iTunes

6/5/2019
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In this episode, I share my thoughts on Apple's decision to shut down iTunes and break it down into 3 standalone apps — Apple Music, Apple Podcasts, and Apple TV. Find out why Apple decided to pull the plug on one of its most iconic brands. -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube: youtube.com/c/99signals -=-=-=-=- Download the free 99signals mobile app: Download the...

Duration:00:05:56

Ep. #22 - A Facebook Marketing Secret No One is Talking About

5/31/2019
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In this episode, I reveal a Facebook Marketing secret no one is talking about. Learn this secret to gain a competitive edge and craft an effective Facebook marketing strategy. -=-=-=-=- Resources discussed in this episode: Facebook Ad Library - https://www.facebook.com/ads/library/ Watch the Facebook Ad Library tutorial here: https://www.youtube.com/watch?v=lM5u8h2_yyc -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram:...

Duration:00:10:04

Ep. #21 - 3 Best WordPress Plugins to Double Your Site Traffic

5/23/2019
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Would you like to drive more traffic to your WordPress site? Then this episode is for you! WordPress is the most popular content management system (CMS) in the world. It powers over 30% of all websites on the internet. In this episode, I talk about 3 best (and 100% free) WordPress plugins you can use to generate more traffic for your website and boost user engagement. -=-=-=-=- 3 WordPress plugins discussed in this episode: Click to Tweet - https://clicktotweet.com/ Inline Related Posts...

Duration:00:12:13

Ep. #20 - How to Boost Your Affiliate Income — with Ilya Lyubimov from SEMrush

5/2/2019
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In this special episode of Marketing Mantra, I talk to our podcast's very first guest, Ilya Lyubimov. Ilya is an affiliate manager of the SEMrush Affiliate Program; he's in charge of developing affiliate partnerships and launching new projects. SEMrush is my go-to marketing tool and their affiliate program has been a huge source of side income for me. Ilya has been my affiliate manager for over a year, and he's been one of the most proactive affiliate managers I've had the pleasure of...

Duration:00:41:38

Ep. #19 - Google+ is Back (But Probably Not the Way You Think)

4/15/2019
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Google+ is back in an all new avatar. In this episode, I talk about Google's surprising new decision to revive the failed social network as an enterprise communications tool. Tune in to this episode to learn more. Source: https://www.theverge.com/2019/4/10/18305023/google-currents-replaces-plus-g-suite-new-app -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube:...

Duration:00:05:06

Ep. #18 - Instagram's Latest Feature Transforms It Into a Shopping App

3/30/2019
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In this episode, I discuss Instagram's latest feature that's going to enable users to shop within the app without ever having to leave it. This new feature is Instagram's big push into eCommerce. Listen to this episode to learn more about this game-changing feature from Instagram and how it's going to transform it into a shopping app. Source: https://www.socialmediatoday.com/news/instagram-launches-checkout-on-instagram-to-facilitate-in-app-shopping/550834/ -=-=-=-=- Follow us on social...

Duration:00:06:01

Ep. #17 - A Rookie SEO Mistake that is Costing You Traffic (And How to Fix It)

3/19/2019
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In this episode, I reveal a rookie SEO mistake that's costing you massive search traffic. Find out what that mistake is and how you can go about fixing it to increase your search rankings. -=-=-=-=- Tools and resources discussed in the episode: Internal Links for SEO: An Actionable Guide [Ahrefs] Link Checker WordPress Plugin -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube:...

Duration:00:09:23

Ep. #16 - DuckDuckGo Hits 1 Billion Monthly Searches (Should Google Be Concerned?)

2/8/2019
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Do you use the privacy-focused search engine DuckDuckGo? In this episode, I talk about DuckDuckGo's new milestone and its implications on Google. Source: DuckDuckGo Hits a Record 1 Billion Monthly Searches in January 2019 [Search Engine Journal] Additional Resources About DuckDuckGo Get Started with DuckDuckGo -=-=-=-=- Follow us on social media: Facebook: facebook.com/99signalsblog Instagram: instagram.com/99signals Twitter: twitter.com/99signalsblog YouTube:...

Duration:00:05:01

Ep. #15 - The Number 1 Reason Why People Are Leaving Your Website (and Never Returning)

2/4/2019
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In episode 15 of the Marketing Mantra podcast, I reveal the number 1 reason why people are leaving your website and never returning. If you’d like to know the reason and learn more about how you can improve the experience of visitors on your site, then this episode is for you. -=-=-=-=- Additional Resources: Blue Fountain Media Study on UX Trends How Often Should You Blog? Use the 99signals Blogging Frequency Calculator to Find Out [Answered] How Long Should a Blog Post Be -=-=-=-=- Follow...

Duration:00:09:03