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Marketing Mantra

Business & Economics Podcasts

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more. Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more. Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

Location:

India

Description:

Marketing Mantra is an online marketing podcast by 99signals.com, hosted by Sandeep Mallya. In the show, Sandeep shares actionable online marketing strategies he's learned through years of running a successful blog that generates over $6,000 in side income each month. You'll also hear from leading marketing experts and entrepreneurs from around the world who'll share insights on SEO, content marketing, PPC, affiliate marketing, and more. Past guests have included Matthew Woodward, John Wall (Marketing Over Coffee), Vlad Calus (Planable), and many more. Join our 3,000+ weekly listeners.

Language:

English

Contact:

9742353277


Episodes

Ep. #61 - Affiliate Marketing Secrets: Jules Dan Interviews Sandeep Mallya

1/4/2021
Affiliate marketing has been a huge source of passive income for me ever since I started blogging in 2015. It's because of affiliate marketing that I generate a steady side income of over $10,000 a month. So I wanted to do an episode on affiliate marketing, where I wanted to share some of the things I've learned so far. Then I realized a few months back I did an interview with Jules Dan for his podcast, Storytelling Secrets. In that episode, I shared my experience with affiliate marketing,...

Duration:00:46:17

Ep. #60 - 12 Effective Ways to Repurpose Your Content (and Get More Traffic)

12/25/2020
I want you to picture this scenario: You've just published a great blog post. It's doing well on social media, your subscribers are loving it, and you've optimized it to make sure it ranks well on Google. If you’ve done all of these things, then your recently published blog post will generate enough traction and traffic. So what do you do after you're done publishing and promoting the post? Do you immediately start working on a new article? But you can't just leave the old post behind?...

Duration:00:16:13

Ep. #59 - Google's "Home Movie" on How Google Search Works: Is It Worth Watching?

12/11/2020
Back in October 2020, Google released a "home movie" on their YouTube channel to show how Google search works. It's a 58-minute documentary that goes into detail about how Google search works and offers an insight into what goes on behind the scenes at Google. SEOs around the world have been raving about Google's home movie, so last week, I decided to check it out. In this episode, I share my thoughts on the movie and my key takeaways and help you decide whether it's worth watching this...

Duration:00:11:53

Ep. #58 - How I Boosted Search Traffic to an Old Article by 146% (and How You Can Do It Too)

12/5/2020
How do you revive a blog post that's losing organic traffic? How do you breathe new life into old content and make sure it continues to generate search traffic in the long run? If you have these questions in your mind, then this episode is for you. In this episode, I'll reveal the exact SEO technique I used to increase organic traffic to one of my old posts by 146% in just 30 days. And you know what? It’s an SEO secret that is overlooked by even the most experienced SEO...

Duration:00:17:19

Ep. #57 - Google's Upcoming Page Experience Update: What You Need to Know

11/29/2020
Google has confirmed that it will be rolling out the page experience algorithm update in May 2021. This algorithm update will combine existing user experience signals (mobile-friendliness, HTTPS, safe browsing, etc.) with something called Core Web Vitals. In this episode, I discuss Google's upcoming algorithm update and share: Tune in to learn everything you need to know about Google's page experience update. -=-=-=-=- Tools discussed in this episode: Google Search Console -...

Duration:00:07:42

Ep. #56 - How to Advertise on Facebook in 2020 & Beyond w/ Daniel Daines-Hutt

10/5/2020
In this special episode of Marketing Mantra, I'll be joined by Daniel Daines-Hutt from AmpMyContent (https://www.ampmycontent.com). This is his second time on the show — if you're a regular listener of this podcast, you'll remember Daniel from Ep. #28 - The Art of Paid Content Promotion, where he shared some really cool Facebook advertising and copywriting hacks. If you're not familiar with Daniel's work, here's what you should know: He is a self-confessed marketing nerd who teaches people...

Duration:00:30:40

Ep. #55 - How to Live Stream Pre-Recorded Videos on Social Media

7/17/2020
Live videos get a ton of engagement on social channels like Facebook and Instagram. The only problem? Going live is not easy. What if there was a tool that could help you seamlessly go live with pre-recorded videos on all major social channels? In this episode, I'll reveal how you can schedule and live stream pre-recorded videos on social media with OneStream Live, a tool that allows you to live stream pre-recorded videos on 40+ platforms simultaneously. -=-=-=-=- Tools discussed in this...

Duration:00:07:46

Ep. #54 - What is 10x Content and Why Is it Important?

6/18/2020
Ever wonder what it takes to beat stiff organic competition and reach the top of Google search results? The answer lies in creating 10x content. In this episode, I'll explain what 10x content really means and why it's important to create 10x content if you'd like to rank higher in search engine result pages (SERPs). Tune in to learn: -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE online marketing resources from my blog, 99signals, to help...

Duration:00:08:26

Ep. #53 - Book Recommendation: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

6/4/2020
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. This book is a culmination of everything Vaynerchuk has learned about social media marketing over the years. He explains why it's important to create native...

Duration:00:07:22

Ep. #52 - Search Intent: The Most Important SEO Ranking Factor

5/30/2020
In this episode, I'll explain the importance of search intent and what you need to do to optimize your content for search intent and rank higher on Google. You'll learn: To learn more about search intent and for more insights into optimizing your pages for search intent, read this in-depth search intent guide: https://www.99signals.com/search-intent-seo/ -=-=-=-=- Resources discussed in this episode: Search Intent and SEO: The Ultimate Guide -...

Duration:00:13:15

Ep. #51 - Book Recommendation: All Marketers Are Liars by Seth Godin

5/20/2020
This episode is a part of the "Book Recommendation" series where I talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend All Marketers Are Liars by Seth Godin, one of the most influential marketing thought leaders and bestselling author of 19 books. Seth considers All Marketers Are Liars to be his most important book. And I...

Duration:00:10:10

Ep. #50 - 3 Best Search Engine Alternatives to Google

5/16/2020
Google products have faced intense criticism in the last few years and their search engine has not been spared. Among the criticisms, the most troubling ones are invasion of privacy and creating a "filter bubble." With a 87.35% market share of global searches, it's not easy to compete with Google and there are very few companies that are currently competing with Google in the search engine space. So you may be thinking, "What's the alternative to Google?" That's the question I'll attempt to...

Duration:00:07:39

Ep. #49 - Relationship-Based Link Building w/ Alexandra Tachalova from Digital Olympus

5/12/2020
In this episode, I’ll be joined by our special guest, Alexandra Tachalova, who is one of the most dynamic and accomplished digital marketing thought leaders. If you follow any of the top marketing blogs or publications, I’m sure you'd have stumbled upon one of her articles. She’s a frequent contributor at Moz, Search Engine Journal, Social Media Examiner, among many others. After having worked at SEMrush as the Director of Marketing, she founded her own online digital marketing event...

Duration:00:31:05

Ep. #48 - How to Improve Local SEO with Google My Business w/ John Vuong from Local SEO Search

5/8/2020
This episode features our special guest, John Vuong, the owner of Local SEO Search, a 4.9-star, full-service local SEO company based in Canada. Since starting his local SEO company in 2013, John has been on a mission to help businesses stand out with useful, informative, and locally-focused content. In this episode, John will be sharing lots of insights on local SEO and he'll be specifically sharing actionable tips to optimize your Google My Business listing (also called GMB listing). If...

Duration:00:46:03

Ep. #47 - Book Recommendation: Mindset by Dr Carol Dweck

5/6/2020
"Book Recommendation" is a new segment I've started to talk about all the books that have influenced me over the years. Each episode of "Book Recommendation" will feature one book that I'd like to recommend to entrepreneurs and marketers out there. In this episode, I recommend Mindset by Dr Carol Dweck, one of the world's leading researchers in the field of psychology. Tune in to find out why I believe it's a must-read book for entrepreneurs. -=-=-=-=- Resources discussed in the...

Duration:00:09:14

Ep. #46 - Crafting Emotionally Charged Stories w/ Jules Dan from Storytelling Secrets Podcast

4/29/2020
In this episode, I'll be joined by our special guest, Jules Dan, host of the Storytelling Secrets podcast. Jules is a group fitness instructor turned email copywriter and has a passion for stories. His podcast, Storytelling Secrets, uncovers how the power of storytelling can be used to instantly connect with your audience that makes selling as easy as tying your shoelace. Storytelling Secrets has been featured in the top 100 for entrepreneurship in the US and in the top 50 for Australia and...

Duration:00:38:19

Ep. #45 - Top 3 Must-Watch Movies for Entrepreneurs

4/23/2020
In this episode, I reveal the top 3 must-watch movies for entrepreneurs. These movies will not just entertain you, but you'll also learn something new or, at the very least, be inspired. If you need more recommendations for movies based on entrepreneurship and business, check out my list of 21 Best Movies for Entrepreneurs (https://www.99signals.com/movies-entrepreneur-watch-inspiration/). -=-=-=-=- BONUS RESOURCES + FREE DOWNLOADS If you're a fan of the podcast, here are some FREE...

Duration:00:09:43

Ep. #44 - The Entrepreneur's Guide to Writing a Book w/ Michelle Vandepas from GracePoint Matrix Publishing

4/13/2020
In this episode, I'll be joined by our special guest, Michelle Vandepas, co-founder of GracePoint Matrix Publishing. Michelle has made her career helping people write and publish books to help them grow their personal or business brand. She is a leading expert for entrepreneurs who want to share what they’ve learned with the world by becoming an author. As a book coach and publisher, Michelle has worked with thousands of authors over the past 20 years to publish and promote their books and...

Duration:00:38:52

Highlight: 3 Books John Wall Recommends to Entrepreneurs

4/5/2020
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall shares 3 books that he recommends to entrepreneurs. Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook:...

Duration:00:02:13

Highlight: The Biggest Mistake Most Entrepreneurs Make

3/30/2020
This is a highlight from "Marketing Mantra Ep. #43 - Interview with John Wall, Co-host of Marketing Over Coffee Podcast." In this segment, John Wall talks about the biggest mistake most entrepreneurs make. Tune in to the full episode for more insights on entrepreneurship and marketing from John Wall: https://anchor.fm/sandeep-mallya/episodes/Ep--43---Interview-with-John-Wall--Co-host-of-Marketing-Over-Coffee-Podcast-ec1tmu -=-=-=-=- Follow us on social media: Facebook:...

Duration:00:01:14