Marketing, Media & Money

In a world where entrepreneurs struggle to stand out in a sea of competition, one woman has unlocked the secret to their success. Dina Behrman, a former journalist turned PR strategist, has a jaw-dropping twist in her approach that will leave you speechless. Brace yourself as Dina reveals how she can transform ordinary entrepreneurs into industry experts, attracting new clients and skyrocketing their credibility. But the story doesn't end there. With her expertise and global reach, Dina's clients are now poised to take their businesses to unimaginable heights. Get ready for a rollercoaster ride of visibility, credibility, and unprecedented growth. Can you handle the twist? In this episode, you will be able to: · Discover the power of PR to establish credibility, attract new clients, and grow your business. · Craft a powerful story that captivates your audience and creates a lasting impression. · Uncover the misconceptions about PR that may be holding you back from harnessing its full potential. · Learn the importance of sound bites in effectively conveying your message and grabbing attention. · Unlock the strategies for leveraging social media to maximize your PR efforts and reach a wider audience. Dina Behrman, a former journalist turned PR strategist, joins us on today's episode. With her expertise, Dina helps entrepreneurs become the go-to experts in their fields and make a bigger impact by sharing their stories and expertise in the press and bestselling books. Having worked as a publicist for industry leaders and guided countless entrepreneurs in doing their own PR, Dina's experience and knowledge in the field are unparalleled. Based in the UK but working with clients globally, she brings a unique perspective to the power of PR for entrepreneurs. Get ready to learn from Dina's insights and discover how PR can increase your visibility and credibility, leading to business growth. Connect with Dina: Facebook LinkedIn Instagram Connect with Patty: PattyFarmer.com Facebook LinkedIn Instagram Twitter YouTube Want to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

Unleash the power of your Facebook group with Deasha Waddup as she revolutionizes engagement and sales, captivating small business owners and entrepreneurs with her dynamic strategies and unwavering determination. In this episode, you will learn how to: Deasha Waddup has worked in marketing for over nine years with extensive experience working internationally in corporate environments and digital marketing agencies. As the founder of Social Treats, Deasha Waddup is accredited by Facebook as a Lead Trainer and Community Manager, specializing in organic social media strategies and Facebook groups. With her extensive knowledge and expertise, she has developed a system that she now teaches through her coaching programs. What sets Deasha apart is her passion for creating a life of freedom and flexibility, which aligns perfectly with her mission to help others consciously create a life they choose. Her insights and strategies on optimizing Facebook groups for increased engagement and sales make her the ideal expert to share valuable and practical tips on how to optimize and re-engage your Facebook groups to increase sales. Connect with Deasha: Facebook Scale and Sell Using Your Facebook Group LinkedIn Connect with Patty: PattyFarmer.com Facebook LinkedIn Instagram Twitter YouTube Want to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

Have you ever heard these 3 myths about achieving consistent client growth? Myth 1: You need to constantly attract new clients to grow your business. Myth 2: Offering discounts and promotions is the only way to keep clients coming back. Myth 3: Consistent client growth is only possible for large corporations with big budgets. In this episode, our guest, Christine Campbell Rapin, will debunk these myths and reveal the truth behind achieving sustainable business growth and increased revenue. By the end of the episode, you will be able to: My special guest is Christine Campbell Rapin Christine Campbell Rapin is a business mentor and consultant who has helped over 400 businesses generate billions of dollars in revenue. With her no-nonsense approach to business growth, she believes that achieving consistent client growth can be elegantly simple when you know what to focus on. As the owner of Clear Acceleration, Inc., Christine specializes in improving client conversion rates and helping businesses become the “go-to” choice in a crowded marketplace. With her expertise, she guides entrepreneurs and business owners in implementing low-tech, high-touch strategies to attract high-paying clients and secure long-term contracts. Christine's journey to entrepreneurship began with a side hustle, and through discipline and commitment, she transformed it into a thriving business. Now, she is passionate about sharing her knowledge and helping others achieve sustainable growth and success. Connect with Christine: ChristineCampbellRapin.com LinkedIn Instagram YouTube Connect with Patty: PattyFarmer.com Facebook LinkedIn Instagram Twitter YouTube Want to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

In a world where women often question their worth and downplay their potential, one woman dared to bring about a powerful change. Bibigi Haile, founder of The Beauvoir Group, discovered the key to unlocking women's visibility and personal branding. But little did she know, her journey would take an unexpected twist, challenging her own beliefs and redefining her purpose. Join us on this transformative journey as we uncover Bibigi's quest for unapologetic visibility. In this episode, you will be able to: My special guest, Bibigi Haile, is the founder of The Beauvoir Group, a platform that empowers women in leadership to embrace unapologetic visibility and make bold moves in their careers. With her expertise as a sought-after keynote speaker and strategic advisor, Bibigi has earned her place on national stages, where she shares her insights on women's visibility, impostor syndrome, and personal branding. Through her podcast, Speaking with Women, Bibigi dives into the experiences of women in the modern workplace. She is a proud mother, book nerd, and running enthusiast, bringing a well-rounded perspective to her work. Bibigi's AHA moment came during her maternity leave, when she realized the struggles women face in the professional world, particularly in recognizing their own worth and value. Since then, she has dedicated herself to helping women step into their brilliance and achieve the success they deserve. Connect with Bibigi: Facebook LinkedIn Instagram Connect with Patty: PattyFarmer.com Facebook LinkedIn Instagram Twitter YouTube Want to know the 7 key areas needed to ramp up your business? Take the quiz! Hosted on Acast. See acast.com/privacy for more information.

The beating of the drums of business trembles into the dance floor of entrepreneurship, and no one will own that floor but the firedancer and her flames of passion. But how will you ignite the flickering flames of passion to light your path towards success? It’s all about storytelling. In this episode, Kami Guildner, the Author of Firedancer: Your Spiral Journey to a Life of Passion and Purpose, discusses the power of storytelling and marketing messages to be extraordinary and stand out among the noise. Kami explains why it is important to focus on one marketing message. Her mindful business strategy proves to help clients succeed in business and worldly impact. Get your dancing shoes, step onto your dance floor, and groove into the beating music of success. You can grab her book, Firedancer: Your Spiral Journey to a Life of Passion and Purpose, here! Marketing, Media, & Money #1 Strategy. You can't outsource your leadership of thought. Gift: Get access to her exclusive FREE ONLINE teachings to build more time prosperity and wealth in your business and life! Hosted on Acast. See acast.com/privacy for more information.

As podcasting continues to grow, the power of podcast guesting to build your authority and brand cannot be understated. But in order to reap its full benefits, you have to do it right. Noemi Beres joins Patty Farmer in today’s episode to help us do that. Noemi is the co-owner of Podcast Connections, where she helps entrepreneurs and business owners share their knowledge and connect them to quality podcast shows. In this conversation, she takes us deep into the world of podcast guesting, breaking down myths and revealing some of the biggest mistakes people make when doing podcast interviews. Noemi also sheds more light on the value of podcast guesting and offers great tips that will help you make the most of every show you are on. Whether that is before, during, or after guesting, Noemi walks us through the key things to remember so you get the visibility you need for yourself, your brand, and your business. Hosted on Acast. See acast.com/privacy for more information.

If you do your follow-up right, it will lead to sales. This is all about presenting yourself to other people in the most authentic way possible, not in a salesy approach that only pushes them away. Exploring this topic even further with Patty Farmer is Debbie Hoffman, Follow-Up Expert and Founder of Power Up Your Follow-Up. Debbie presents the important components of her follow-up system focused on serving the other person to build a meaningful connection and unlock the power of reciprocity. She also shares the best questions to ask, the appropriate time to start talking about sales in the middle of a conversation, and how to determine if a prospect partner is the right fit for your goals. Hosted on Acast. See acast.com/privacy for more information.

Most businesses started as passion projects, with owners turning the things they love into income streams. However, many are unaware how to secure business success, and they only send money down the drain. Patty Farmer chats with Master Business Growth Strategist Krista Beavers, who talks about her signature customized system, Dress Your Business for Success. She explains how this crash course, combined with her CLOSET system, allows her to educate business owners about financial literacy and cut their learning curve in half. Krista also shares how she uses her newsletter and book club to build a solid community that allows her to connect with other people and spread awareness about the importance of financial management. Love the show? Subscribe, rate, review & share! https://pattyfarmer.com/m3podcasts/ Hosted on Acast. See acast.com/privacy for more information.

Mastering leadership is something that every entrepreneur should strive for. It is the only way that they can put the right people and processes in place so they can operate in their unique brilliance. And it is the only way that they can generate enough profit and achieve that money and time freedom that everyone is aiming for. What are you doing to master your leadership skills? What are you doing to shift from being a DOER to becoming a LEADER? Vanessa Judelman might just be the person to help you with that. For several years, she has been helping clients to develop leaders who inspire great results. She is a speaker, facilitator, leadership consultant, author, and certified executive coach at Mosaic People Development, where she serves as the president. Join in and learn the basics of transitioning from doer to leader in this episode! Hosted on Acast. See acast.com/privacy for more information.

Not everything you need is big to make a shift. That’s why it’s called a shift. The same thing applies to mindset. Sometimes, a little whisper in your ear is all you need. Known as the “Success Whisperer,” Lori Hanson has been doing this for many years to help entrepreneurs, leaders, and executive unlock the next level of their journey. Lori has coached hundreds, motivated thousands, and impacted multitudes through her body of work as a business coach, award-winning author, and keynote speaker. In this episode, she talks about the mindset shift that you need to be able to perform with speed. Curious what value Lori brings to her audience? Join in and get a taste of just how powerful her mind is! Hosted on Acast. See acast.com/privacy for more information.

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Photo Marketing and Why it is the Future of Marketing. 1. Business owners need to focus on the “stop the scroll” feature of visual marketing. 2. Business owners need to post visuals that their audience wants and needs to explain why their products are necessary. 3. Business owners need to target their market by increasing their visibility online by posting about the Why not the What of their product. Love the show? Subscribe, rate, review & share! https://pattyfarmer.com/m3podcasts/ Hosted on Acast. See acast.com/privacy for more information.

When we become successful it does not happen overnight, but there is a formula to create your dream life. Money, Manifestation, and Mindset - the science behind creating everything you want. Abi Rogers, a Hypnotherapist, explains how you can create your dream life through money, manifestation, and mindset. We'll explore why manifestation isn't just woo. We will also look at the psychology and neuroscience behind wealth creation and help listeners make simple, practical changes in their lives to bring more of what they want right into their lives. Are you interested in creating and experiencing abundance? Tune in to this episode now! #1 Marketing, Media, & Money Strategy: To constantly challenge your own expectations and limitations around your capabilities and what's possible for you. When you commit to taking control and deciding you will learn how to grow, it's amazing how easy things that once felt impossible can become. Gift: 10 Steps to Consciously Creating Your Dream Life - a cheat sheet giving practical tips to support your mind in creating and experiencing abundance! https://www.subscribepage.com/consciouscreationformula Hosted on Acast. See acast.com/privacy for more information.

Learn how to make joint venture partners so that you can grow your business without spending more money on marketing or advertising. Let's say you're a florist and there is a wedding, every wedding needs a ring. So look at your connections and partnerships and joint ventures with a ring maker. Make a deal where both of you can profit. So if ever a customer asks the ring maker, do you know any florists? You are first on the list. So you are growing your business without even spending a dime. It's a win-win strategy. Join Patty Farmer as she talks to Biz Coach Steve Feld, MBA. Learn all about joint ventures and how to do it. Discover the process behind it and how you can nurture your partnerships. Start partnering up today! Hosted on Acast. See acast.com/privacy for more information.

When you stop speaking to everyone and start to identify your business niche, you will have a bigger chance to be known and accelerate brand growth. In this episode, award-winning brand strategist, mentor, and speaker for female entrepreneurs Mallika Malhotra discusses finding your unique niche and narrowing it down to create a tremendous breakthrough business. She also shares how to build a brand that resonates with a specific audience so that you can stand out from the crowd! Malika also dives deep into the risks of bland branding and how to avoid it, as well as the many benefits of becoming a brand specialist. Tune in now and start your journey towards that incredible breakthrough! Hosted on Acast. See acast.com/privacy for more information.

So many women are leaving their corporate jobs after over twenty years and packaging up their expertise to sell to the world on their own terms. While some of them seem to make this transition easily, many more find it difficult to suddenly navigate outside of the corporate bubble. They lose themselves along the way and no longer know who they are as a person. In this episode, Kathy Grassett shares the struggle of shifting from a corporate to a business owner mindset. She discusses how much corporate actually affects your work ethic, habits, and even your authentic self. Tune in now and learn how to watch out for your corporate experience so you can masterfully jump into a brand new world and adopt refreshing habits that allow your business to take off! Hosted on Acast. See acast.com/privacy for more information.

Putting your ideas into a single post or material takes a lot of effort in content creation. But that task can become so much easier if you have the right guide. Today, Jen Liddy shares the biggest terrifying leap she experienced in 2013 when she jumped into entrepreneurship and learned everything the hard way. As a content creation specialist, she discusses how to simplify your content with side-door stories. Jen also highlights the importance of instilling authenticity in your work and why everything can be considered a potential story. If you are tired of running on a DREADmill of content creation, tune in to this episode because Jen Liddy will ease-ify and simplify your entire process! Hosted on Acast. See acast.com/privacy for more information.

Vision boards exist so that you can see the goals that you are working towards. That is your definition of success. That is your "why" and the legacy you want to leave on this Earth. If you want to be the best salesperson there is, you have to make sure that you are aligned with that goal. Because if you're not aligned, you're just wasting your time and energy. So stop wasting that and get your vision board in place. Join Patty Farmer as she talks to the founder of Rise Up Consulting and the bestselling author of Beyond the Board, Rebecca Gebhardt. Listen in and learn more about sales leadership and why organizations need to communicate more with each other. Find out how you can balance your time and energy management throughout your work. And learn more about Rebecca's book and how you can find your definition of success. Hosted on Acast. See acast.com/privacy for more information.

Do you think about return on ego, or do you think about return on investment? Do you like that dopamine rush you get every time you open your social media accounts? Do you count your likes, shares, comments, or connections? These vanity metrics are the Return on Ego that many people value so much. In this episode, Phil Gerbyshak, a sales coach, explains the difference between Return on Ego and Return on Investment and why you should focus on the latter. Tune in to this episode and connect with Phil and Patty as they share their wisdom with you. Hosted on Acast. See acast.com/privacy for more information.

Have you ever played email ping pong, looked at an audience with glazed eyes, or been on a zoom meeting with distracted attendees? You know your IQ, your EQ, so it's time to know your GQ, your Genius Quotient. By unlocking your Inner Genius, you'll be able to supercharge your communication to land your message every time you write, speak, or present. Join your host Patty Farmer as she talks with Catherine Mattiske about the importance of knowing and using your genius quotient so you can perform at your best and get people engaged. Catherine is best known for inventing ID9 Intelligent Design and the Genius Quotient and is a leading light in the corporate learning and team building industries. In this episode, she shares her passion for helping people professionally and the importance of collaboration between team members and growing the organization. Tune in to learn more about leadership success unlike any other! Hosted on Acast. See acast.com/privacy for more information.