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Marketing Smarts from MarketingProfs

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This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!
More Information

Location:

United States

Description:

This weekly podcast features in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast delivers actionable insights and real advice to help you market smarter. Subscribers gain valuable marketing know-how that compliments the robust offerings of marketingprofs.com - Listen in and join us online for the best of both worlds!

Language:

English


Episodes

Why Your Company Needs a Chatbot (and How to Get One): Bot Academy Founder Andrew Warner on Marketing Smarts [Podcast]

8/16/2018
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Bot Academy and Mixergy founder Andrew Warner chats with Kerry O'Shea Gorgone of MarketingProfs about how chatbots can enhance your marketing efforts.

Duration:00:31:38

Startup Marketing and the Power of CX: Figurr Founder David Cooperstein on Marketing Smarts [Podcast]

8/9/2018
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Startup marketing expert David Cooperstein, founder of the agency Figurr, shares insight into how marketing for startups differs from enterprise marketing, the advantages of each, and the importance of customer experience to any marketing organization.

Duration:00:28:34

Most B2B Businesses Are Barely Even Marketing: 'Bullseye Marketing' Author Louis Gudema on Marketing Smarts [Podcast]

8/2/2018
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'Bullseye Marketing' author and consultant Louis Gudema discusses the surprising disparity in marketing investment between software companies and other kinds of businesses, and offers advice on how marketing organizations can bridge that gap.

Duration:00:23:25

Voice, AI, and the Future of Search: SEO Expert Jeremiah Smith of SimpleTiger on Marketing Smarts [Podcast]

7/26/2018
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SEO expert Jeremiah Smith of online marketing agency SimpleTiger discusses voice, AI, and other developments in search engine marketing, and shares tips for maximizing traffic and conversions.

Duration:00:32:46

How to Integrate Brand and Culture (and Why You Should): 'Fusion' Author Denise Lee Yohn on Marketing Smarts [Podcast]

7/19/2018
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Denise Lee Yohn shares insights from her book 'Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies.'

Duration:00:24:19

Breaking Rules to Break Records: Damian Keyes on Marketing Smarts [Podcast]

7/12/2018
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Musician, marketing expert, speaker, and author Damian Keyes shares social media insights from his experience building a $60 million business in the music industry. He also discusses his new book, The Rule-Breaker's Guide to Social Media.

Duration:00:37:30

Influencer Marketing That Works: Shorty Award Winner Jeff Barrett on Marketing Smarts [Podcast]

6/28/2018
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Shorty Award winner Jeff Barrett, a social media and PR consultant, speaker, writer, and influencer, shares tips for making influencer marketing work for brands and influencers alike.

Duration:00:25:40

Maximize Productivity (and Profitability) by Focusing Your Attention: Expert Neen James on Marketing Smarts [Podcast]

6/21/2018
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Productivity and attention expert Neen James offers advice from her book Attention Pays: How to Drive Profitability, Productivity, and Accountability.

Duration:00:31:29

Futureproof Your Marketing: Minter Dial on Marketing Smarts [Podcast]

6/14/2018
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Consultant and author Minter Dial shares insights into the trends that are shaping marketing and talks about his new book, Futureproof: How to Get Your Business Ready for the Next Disruption.

Duration:00:31:43

Focus on 10X Growth, Not 10% Improvements: CoSchedule's Garrett Moon on Marketing Smarts [Podcast]

6/7/2018
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CoSchedule CEO Garrett Moon shares insights on marketing project management and leadership from his new book, 10x Marketing Formula: Your Blueprint for Creating "Competition-Free Content" That Stands Out and Gets Results.

Duration:00:31:46

Marketing in the Fast Lane: NASCAR Team Owner Tad Geschickter on Marketing Smarts [Podcast]

5/31/2018
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JTG Daugherty team owner Tad Geschickter talks about his approach to NASCAR sponsorship and brand partnerships. Geschickter's team fields the Monster Energy NASCAR Cup Series cars of AJ Allmendinger and Chris Buescher.

Duration:00:25:24

Brand Value, Marketing Humor, and Team Diversity: Dara Treseder of GE on Marketing Smarts [Podcast]

5/24/2018
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The CMO of GE Business Innovations & GE Ventures discusses branding and demand generation, the role of emotions and data in powering your marketing, the importance of a diverse marketing team, and building and measuring brand value.

Duration:00:29:17

Employee Engagement and 'Intelligent Inbound': SmartBug Media Founder Ryan Malone on Marketing Smarts [Podcast]

5/17/2018
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Ryan Malone, founder and CEO of digital agency SmartBug Media, discusses "intelligent inbound marketing," enhancing employee engagement, and cultivating balance within a marketing organization.

Duration:00:28:03

Tools for Building Your Brand in the Age of Digital Distraction: 'Brand Now' Author Nick Westergaard on Marketing Smarts [Podcast]

5/10/2018
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Author and brand strategist Nick Westergaard of Brand Driven Digital shares tips from his latest book, 'Brand Now: How to Stand Out in a Crowded, Distracted World.'

Duration:00:23:45

ABM, Martech Trends, and the Importance of Data Hygiene: DiscoverOrg's Katie Bullard on Marketing Smarts [Podcast]

5/3/2018
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Katie Bullard, chief growth officer at sales and marketing intelligence company DiscoverOrg, discusses account-based marketing, marketing technology, and the critical importance of cleaning your data.

Duration:00:26:36

Ruthless B2B Positioning: Messaging Expert Lawson Abinanti on Marketing Smarts [Podcast]

4/25/2018
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Lawson Abinanti, B2B marketing and messaging strategy consultant, offers tips for positioning a B2B brand, and urges marketers to be "ruthless" by focusing on ideal buyers instead of diverting resources to one-off sales.

Duration:00:29:33

Doing Well, Doing Good, and Doing Right: Nichole Kelly Explains 'Conscious Marketing' on Marketing Smarts [Podcast]

4/18/2018
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Nichole Kelly, chief consciousness officer at Conscious Marketing Institute and author of How to Measure Social Media discusses "conscious marketing" and explains why marketers need to embrace transparency and use the data they collect to benefit consumers.

Duration:00:27:08

Overcoming Digital Isolation to Make Real Connections: SAP Ariba CMO Tifenn Dano Kwan on Marketing Smarts [Podcast]

4/11/2018
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SAP Ariba Chief Marketing Officer Tifenn Dano Kwan explains why the most empathetic CMOs are the most effective, how digitization isolates people (and how to combat that isolation), and what diverse outside interests (like riding motorcycles and playing the drums) have taught her about marketing.

Duration:00:30:33

Secrets for Runaway Webinar Success (Based on Data from 350,000 Webinars): Daniel Waas on Marketing Smarts [Podcast]

4/4/2018
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Daniel Waas, director of marketing for GoToWebinar at LogMeIn, shares secrets to webinar success based on his team's analysis of 350,000 webinars.

Duration:00:30:28

Building a Global Reputation in a Lofty Niche: Award-Winning Mountain Climber and Author Vern Tejas on Marketing Smarts [Podcast]

3/28/2018
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In this podcast, award-winning mountain climber and guide Vern shares the story of how he built a global reputation for guiding people on some of the world's most daunting climbs, and discusses one of his books, Seventy Summits: A Life in the Mountains.

Duration:00:31:15