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Marketing Solutions for Local Businesses

Business & Economics Podcasts

This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively use mobile apps for your business, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. In addition to the digital marketing advice you will be learning, we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively use mobile apps for your business, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. In addition to the digital marketing advice you will be learning, we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

Location:

United States

Description:

This podcast, hosted by Frank Demming, has been created to help any local business (law firms, dentists, chiropractors, med-spas, HVAC companies, home improvement companies, etc) market their respective businesses effectively by using proven digital marketing strategies. It will help you with what is working now, and what strategies you should consider ditching. We discuss topics like Social Media, Paid Advertising (PPC), Display Advertising, Search Engine Optimization (SEO), how to effectively use mobile apps for your business, and much, much more. We will also have guests that will discuss topics surrounding their particular service and how they can be of service to our listeners. In addition to the digital marketing advice you will be learning, we are also providing our listeners with sound business growth activities that are necessary for today's business environment.

Twitter:

@lbmsllc

Language:

English

Contact:

7325202029


Episodes

Episode #66: Getting Comfortable with Mobile First Web Design

3/3/2021
The way people interact with the internet has evolved. When the web was new, all internet traffic came from a desktop computer. While some early smartphones were released throughout the 2000s, they could only access a “dumbed down” version of the internet. Everything changed in 2007 when Apple released their first iPhone. Suddenly, we could access full sites from our pocket computers, leading to a previously unheard-of level of connectivity. Today, 63% of organic searches on Google come...

Duration:00:24:15

Episode #65: Is it Time to Say Goodbye to the Office?

2/24/2021
The COVID-19 pandemic has forced us to take a long, hard look at some things we used to take for granted. Over the past year, we’ve explored the wide world of masks, found a new appreciation for our wonderful public school teachers, and learned about the true value of toilet paper. We’ve also learned that for many small businesses, we can complete our daily work activities quite efficiently, even when the entire team is working from home. While the coronavirus didn’t start the shift to...

Duration:00:22:16

Episode #64: How to use a Reactivation Campaign to Boost Revenue

2/17/2021
Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of their money to buy what you sell. After, they may become raving fans who buy from you regularly and could be considered “brand loyal.” Or, they may take their product and money. They’ve got what they wanted, and now they’re no...

Duration:00:30:36

Episode #63: How to Write your Welcome Email Series

2/10/2021
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged. In email marketing, the welcome series (also called a welcome funnel) is an automated progression of emails that introduce you and your brand to the reader. In this episode, I give you a winner strategy to keep your new subscribers...

Duration:00:31:35

Episode #62: The 3 Step Blueprint On How To Get Web Visitors To Do Exactly What You Want Them To Do

2/3/2021
Connect with Josh on the link below: https://www.digimarkintl.com/thewebsiteconversionblueprint/ General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is there a topic you would like us to cover? Send an email to info@lbmsllc.com or simply call 888-416-7752 Want a free evaluation of your digital marketing presence? Simply click here: https://www.lbmsllc.com/marketing-consultation/ and we’ll...

Duration:00:38:11

Episode #61: How to Use Nostalgia Marketing in 2021

1/27/2021
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the continuation of the Karate Kid franchise, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest gaming consoles, with a full catalog of old school video games. Noticing a trend? Each of these brands is benefitting from the emotional power of nostalgia, a wistfulness for days gone by. Nostalgia marketing has seen a major...

Duration:00:24:03

Episode #60: Getting Started With LinkedIn Stories

1/20/2021
First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with 20-second videos. These videos are only available for 24 hours (just like Instagram) before they disappear. By releasing this feature, LinkedIn is angling to leverage FOMO (fear of missing out) and keep its users logging in more...

Duration:00:23:47

Episode #59: 6 Marketing Trends to Help You Win 2021

1/13/2021
With 2021 just getting started and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly understandable. But thriving in this new climate will require focusing on reaching and connecting with your customers, just like it did before COVID-19. So instead of hiding our heads in the sand, we need to look around and assess how we can still...

Duration:00:27:08

Episode #58: The Small Business Guide to Surviving the Pandemic

1/6/2021
If one thing has become clear, it’s that small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research by The Atlantic, it could be well into 2021 before even 11% of the US population is fully vaccinated. That means we could face at least another year of pandemic restrictions. Small businesses that hope to survive will have to...

Duration:00:30:53

Replay: Opening the Buyers Gate - How to Close the Sale

12/30/2020
When you spend your hard-earned dollars on marketing, you are expecting an ROI, however, oftentimes that ROI isn't what you had hoped it would be, which means you don't have a marketing problem you have a sales problem which my guest, Jennifer Flynn, is going to help you solve. Buckle your seats because you are about to be truly blessed by a sales genius. Take notes, download this episode and apply the strategies she is revealing so that you can increase your ROI starting today... Here's a...

Duration:00:43:11

Replay: What to Look for When Hiring a Virtual Assistant for Your Small Business

12/23/2020
Allan Q. Amit is currently the owner of a rising startup called Equity Track BPO. As a highly effective entrepreneur, Allan’s goal is to help small business owners and start-ups to have cost-effective virtual assistant services. With over 20 years of experience in both private and voluntary sectors, Allan has greatly immersed himself in leadership roles, developing long term strategies, and managing strategic project rollouts. Listen to this episode and gain an understanding of the...

Duration:00:49:32

Replay: The Secret To Creating Social Media Content Without Going Insane

12/16/2020
Follow Lora on Social Media and Checkout her Podcast: Facebook: https://www.facebook.com/LoraShipmanOfficial/ Instagram: https://www.instagram.com/lora_shipman/ Pinterest: https://www.pinterest.com/ShipmanMedia/ Twitter: https://twitter.com/ShipmanMedia YouTube: https://www.youtube.com/channel/UCkOj--dGizpeIUr0goYD-Mg/ Lora's Podcast: https://podcasts.apple.com/us/podcast/the-lora-shipman-show/id1335405730 Here's Lora's gift, "7 BIGGEST Social Media Mistakes Businesses Make" --->...

Duration:00:42:50

Episode #57: How to Use Content Upgrades for a Higher Conversion Rate

12/9/2020
If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to give you their email addresses, in return for a guide, video training, case study, or whatever “goody” you’ve chosen to give away. Lead magnets are still useful, but they’re not the only way to build your email list. There’s a similar strategy that may provide a better conversion rate and more sign-ups. It’s called the Content Upgrade. In this...

Duration:00:28:36

Episode #56: How to Use Tailwind to Promote your Content on Pinterest

12/2/2020
If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component of getting more website visitors, but it takes time. And competing with bigger, more established businesses can be tough. Many bloggers rely on Pinterest to drive more traffic to their blogs. This is still a good strategy, but it has grown increasingly competitive. To see the best results, you need to pin extremely frequently. Some of the most...

Duration:00:22:04

Episode #55: Avoid These 6 Mistakes on Your About Us Page

11/24/2020
After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it a day. This is a huge missed opportunity! With so many eyes on this content, it needs to be some of the best work on your website. While a bad About Us page probably won’t destroy your business, it will leave conversions and...

Duration:00:23:36

Episode #54: How to Let Customer Reviews Do the Work For You

11/18/2020
When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation. This recommendation could come from a friend or family member. But if you’re like most people, you’ll also check the restaurant’s online reviews. In fact, 97% of consumers say they read reviews for local businesses. Leaving your testimonials and...

Duration:00:25:18

How to Properly Build a Marketing Strategy That Connects You With Your Audience

11/13/2020
I was asked, earlier this month, to hop on the very popular, Discussions By Domain podcast. They asked me a few questions, but the main discussion was centered around how I help my customers distance themselves from their competitors in this very competitive market we are in. Check out this GREAT interview, hosted by Anthony DeGraw, here. General Info: If you want to get a hold of us, or you would like to be a guest on our show simply click here: https://www.lbmsllc.com/contact-us/ Is...

Duration:00:22:46

Episode #53: Optimizing Your Outdated Content for Higher Search Rankings

11/11/2020
Being a content creator can feel a little like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around you. In the digital marketing world, content creation can give you the same feel... In other words, that unending oval track is the hunt for higher Google rankings. It’s maddening to feel like you’ve done everything...

Duration:00:27:40

Episode #52: 7 Storytelling Content Strategies You Can Use in Your Marketing Campaigns

11/4/2020
Successful businesses are built on effective stories. People love to see, read, or hear stories because it creates a human connection based on empathy. The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. What do stories have to do with marketing? Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. Stories help your writing to stand out. In the...

Duration:00:45:26

Episode #51: Instagram Business Account vs. Creator Account

10/28/2020
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator — aren’t new. But as Instagram continues to roll out new features, there is still some confusion among small businesses if a Business or Creator account makes the most sense. So we’re breaking down the differences between the two...

Duration:00:29:05