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Marketing Today with Alan Hart

Business & Economics Podcasts

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Location:

Durham, NC

Description:

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best chief marketing officers and business leaders. Listen in to learn their strategies, tips and advice. What makes a great brand, marketing campaign, or turnaround? Learn from the experience and stories of these great marketing and business leaders so you can unleash your potential.

Language:

English

Contact:

919-274-0775


Episodes

Real Growth for All with Marc de Swaan Arons

8/5/2020
During this 219th episode of “Marketing Today,” host Alan Hart interviews Marc de Swaan Arons, founder of the Institute for Real Growth. Today we talk about what the Institute for Real Growth focuses on and what it hopes to achieve for all stakeholders. We discuss how the Institute for Real Growth is helping marketers and CEOs realize that growth potential. De Swaan Arons begins by describing the journey to founding the Institute for Real Growth, which involved thousands of interviews with...

Duration:00:45:33

Creating Human Connection in CX with Deloitte's Tim Greulich

7/29/2020
During this 218th episode of “Marketing Today,” host Alan Hart interviews Tim Greulich, managing director at Deloitte and the operational customer experience practice leader. On the show today, we talk about the latest report from Deloitte Digital called "Creating Human Connection at Enterprise Scale." We discuss why creating a human connection is essential in today's service economy, how companies should be thinking about it, and why it's so hard. In our discussion of "Creating Human...

Duration:00:32:33

Engaging Gen Z with JUV Consulting

7/22/2020
During this 217th episode of “Marketing Today,” host Alan Hart interviews Ziad Ahmed and Shaina Zafar, executives at JUV Consulting. On the show today, we talk about how these young entrepreneurs began their already remarkable careers and JUV’s first big break. We talk about JUV’s purpose-driven mission and its unique workforce of Gen Z consultants. Ahmed and Zafar share how JUV has innovated and grown beyond their expectations. They emphasize their focus on big purpose-driven ideas. Zafar...

Duration:00:53:45

Invisible forces controlling conversations with Yonder CMO Lisa Roberts

7/15/2020
During this 216th episode of “Marketing Today,” host Alan Hart interviews Lisa Roberts, the chief marketing officer at Yonder, an AI SaaS company. Today, we talk about Roberts' long history in Texas and then move into how her work at Yonder applies to recent waves of communication about coronavirus and the protests for racial equality and social justice. We talk about the implications these waves have for brands and marketers and what Roberts thinks we need to be watching. Roberts shares how...

Duration:00:45:17

Refreshing a Brand and Person with NI's CMO Carla Piñeyro Sublett

7/8/2020
During this 215th episode of “Marketing Today,” host Alan Hart interviews Carla Piñeyro Sublett, chief marketing officer at NI. On the show today, we talk about Piñeyro Sublett's background. She started at Dell, then became the CMO at Rack Space. We also talk about the year she took off to find ubuntu. Our conversation covers renewal within ourselves and how to bring our work and personal lives together. Piñeyro Sublett's begins by talking about her year of finding ubuntu when she took a...

Duration:00:28:15

CMO Role and Search Demystified with Korn Ferry's Zach Peikon

7/1/2020
During this 214th episode of “Marketing Today,” host Alan Hart interviews Zach Peikon, who specializes in senior-level executive search for chief marketing officers, chief growth officers, and other sales and digital leaders at Korn Ferry. Today, we talk about demystifying the executive search function, the types of characteristics they're looking for in the next generation of CMOs, and the differences required to make the transition from chief marketing officer to GM or CEO. Peikon shares...

Duration:00:33:03

Battling Bot Fraud with White Ops CMO Dan Lowden

6/24/2020
During this 213th episode of “Marketing Today,” host Alan Hart interviews Dan Lowden, the Chief Marketing Officer at White Ops. On the show today, we talk about marketing and cybersecurity. We get into fraud and fraud detection, including two significant cases where White Ops was one of the leaders in identifying fraud. You're going to learn a lot about fraud and why marketers should care about it. Lowden explains some of the complex problems White Ops addresses that marketers need to be...

Duration:00:40:55

Advertising for Skeptics with Bob Hoffman

6/17/2020
During this 212th episode of “Marketing Today,” host Alan Hart interviews Bob Hoffman, returning guest and author of the new book, Advertising for Skeptics. On the show today, we talk about the main ideas that inspired Hoffman to write Advertising for Skeptics and the delusions he believes the marketing and advertising industries are under. We laugh a lot, and maybe we'll inspire you to get a cocktail after you're done listening. Hoffman tells us how Advertising for Skeptics came out of his...

Duration:00:32:47

Moving and Shaking on TikTok with Evan Horowitz

6/10/2020
During this 211th episode of “Marketing Today,” host Alan Hart interviews Evan Horowitz, CEO of Movers+Shakers, a go-to agency for TikTok. On the show today, we talk about how Movers+Shakers came about, how it's a family business with his partner, and we talk about some of the record-setting campaigns with e.l.f. Cosmetics, among other work. Horowitz tells us how he started thinking like a marketer while giving campus tours as a Stanford engineering student. Then he shares how the idea for...

Duration:00:26:11

Delivering Value in a Pandemic with MetaCX President Jake Sorofman

6/3/2020
During this 210th episode of “Marketing Today,” host Alan Hart interviews Jake Sorofman, president of MetaCX. Today, we talk about what it's like to join a company and transition from CMO to president in a global pandemic. We talk about how Sorofman is thinking about company culture. We also discuss MetaCX's founder and the overall vision of the company. Sorofman describes how his role as chief marketing officer prepared him for his new role at MetaCX. Then he shares his perspective on...

Duration:00:30:41

NerdWallet Brand, Measurement, and Insights with CMO Kelly Gillease

5/27/2020
During this 209th episode of “Marketing Today,” host Alan Hart interviews Kelly Gillease, chief marketing officer at NerdWallet. Today, we talk a lot about Gillease’s experience, which spans about twenty years in startups, travel, EdTech, and search, as well as supporting some of the acquisitions of those startups. We also talk about NerdWallet's venture into using big mass media advertising like TV and brand-building efforts and how she did that. We also highlight Gillease’s background and...

Duration:00:44:23

Global Brands with Kristof Neirynck at Wallgreens Boots Alliance

5/20/2020
During this 208th episode of “Marketing Today,” host Alan Hart interviews Kristof Neirynck, chief marketing officer of global brands at Walgreens Boots Alliance. On the show today, we talk about how Walgreens Boots Alliance has responded to COVID-19. We also talk about Neirynck's portfolio of brands that he manages, store-owned brands, as well as their global CPG portfolio. We talk about the differences in various markets where they're a leader in the U.K. and how they've entered the U.S....

Duration:00:41:12

Leadership and transformation with H&R Block's Vinoo Vijay

5/13/2020
During this 207th episode of “Marketing Today,” host Alan Hart interviews Vinoo Vijay, the chief marketing officer at H&R Block. On the show today, Vijay talks about his background growing up and tells us about his job at H&R Block. We talk about the transformation he’s driving there and the advice he has for other marketers in the same role. We also talk about COVID and the response that H&R Block has put into place. Vijay shares that he attended boarding school at a young age. We then...

Duration:00:36:21

The Spirit of the Olympics and Technology with Lauren Sallata at Panasonic

5/6/2020
During this 206th episode of “Marketing Today,” host Alan Hart interviews Lauren Sallata, chief marketing officer at Panasonic Corporation of North America. Today we talk about Panasonic's new campaign launching for the 2020 Olympics, what that partnership means, and how they're going to leverage it both for the marketplace effects as well as with their employees. The interview occurred before the one-year postponement of the 2020 Olympics. We also talk about Sallata's career and her life...

Duration:00:25:27

Design for Transformation with Chobani's Leland Maschmeyer

4/29/2020
During this 205th episode of “Marketing Today,” host Alan Hart interviews Leland Maschmeyer, the chief creative and strategy officer at Chobani. On the show today, Maschmeyer shares what he's doing at Chobani and tells us about this unbelievable creative organization he's now leading at the company. We talk about recent campaign work as well as his philosophy on design and business and the intersection between those two things. Maschmeyer shares that he built Chobani's internal agency out of...

Duration:00:47:33

Revenue and Expenses with Divvy's Sterling Snow

4/22/2020
During this 204th episode of “Marketing Today,” host Alan Hart interviews Sterling Snow, the senior vice president of revenue at Divvy. Today we talk about the founding story of Divvy and why it was created in the beginning. We also talk about marketing at a high-growth company and what the impact of building your own brand can be on your own company. Snow tells us how Divvy began and where Divvy customers start their journey. He describes his broad role and predicts that having someone that...

Duration:00:26:50

Marketing during a pandemic with Cradlepoint's CMO Todd Krautkremer

4/15/2020
During this 203rd episode of “Marketing Today,” host Alan Hart interviews Todd Krautkremer, Chief Marketing Officer at Cradlepoint, an entrepreneurial executive with over 25 years of startup experience. Today we talk about his passion for building growth companies, his transition from computer science to the development side, product management, sales, and marketing, and his CEO role during the 2008 financial crisis. Krautkremer also shares his advice for what marketers should do during this...

Duration:00:38:23

Super Bowl, Sponsorships & Agencies with Casey Hurbis at Quicken Loans

4/8/2020
During this 202nd episode of “Marketing Today,” host Alan Hart interviews Casey Hurbis, Chief Marketing Officer at Quicken Loans. Today we talk about the Super Bowl commercial that launched earlier this year and how that came about, the relationship with Jason Momoa, and the company's partnership with the NFL. We also discuss other sports sponsorships and the impact Quicken Loans is having on Detroit. Hurbis begins by telling us what excites him about Detroit and updating us on Quicken...

Duration:00:38:09

An Ad Fraud Warning to Marketers from Reformed Provider, Jampp

4/1/2020
During this 201st episode of “Marketing Today,” host Alan Hart interviews Diego Meller, Co-Founder of Jampp. We follow up on a previous discussion about ad fraud and the $100 million Uber lawsuit. Meller clarifies the important difference between ad networks and programmatic. He also shares about the pivot Jampp underwent to eliminate fraud. If you're listening today, take this as a warning shot. Think about how you can improve your own efforts in your businesses. Meller begins by setting...

Duration:00:46:14

200 Episodes and Counting – A Look Back

3/25/2020
During this 200th episode of “Marketing Today,” I look back at the previous 199 episodes and shares highlights from some of his favorite interviews over the past five years. We begin with Colleen Sellers, who spoke powerfully about being a working mom and the only female interviewed that day. Then we look back at a great conversation with the late Tom Bick, who had amazing one-liners and advice for marketers that got right the point. Kim Whitler is one of the academics we’ve had on the show,...

Duration:00:41:07