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Marketing Today with Alan Hart

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Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.
More Information

Location:

Durham, NC

Description:

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Language:

English

Contact:

9193134206


Episodes

127: Bob Hoffman: The Ad Contrarian Strikes Again

12/12/2018
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In this week’s episode of “Marketing Today,” it’s déjà vu all over again. Bob Hoffman, The Ad Contrarian, returns for his third visit on the podcast. Bob and Alan can’t decide if it’s a case of the third time being a charm or if it’s three strikes and you’re out. In any case, it’s a treat for the listener because Hoffman is, as always, blunt, profane, and hilarious —and he takes no prisoners. During the course of his conversation with Alan, Hoffman talks about the state of advertising as he...

Duration:00:32:28

126: George Hammer of IBM on what it means to make less and matter more

12/5/2018
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In this week’s episode of “Marketing Today,” Alan talks with George Hammer, chief content officer at IBM. In his conversation with Alan, Hammer discusses current trends in content creation as well as his vision for the way IBM operates in the creative realm and how it has changed “business as usual” at IBM. Hammer talks about the current trend we’re seeing of so many companies bringing create in-house and how the content creation model at IBM — “IBM Originals” — is different. “I believe...

Duration:00:33:40

125: Kim Wijkstrom believes brand is key in the strategic growth of a company

11/28/2018
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This week’s episode of “Marketing Today,” finds Alan talking with Kim Wijkstrom, CMO for OneMain Financial. In his role there, Wijkstrom is responsible for development and execution of the company’s brand marketing, and he has overseen OneMain Financial’s first-ever brand campaign: “Lending Done Human.” During the course of his discussion with Alan, Wijkstrom talks at length about what led him to join OneMain Financial, his belief that the company provides a necessary and responsible...

Duration:00:30:39

124: Richard Shotton on personality, context, and behavior

11/21/2018
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In this week’s episode of “Marketing Today,” Alan talks with Richard Shotton, author of the book, “The Choice Factory: 25 Behavioural Biases That Influence What We Buy,” which was published earlier this year. Shotton started in advertising as a media planner, working on brands such as Coke and Lexus, before becoming inspired by the idea of applying behavioral psychology to business problems. Presently, he is head of behavioural science at Manning Gottleib OMD. In addition, he recently...

Duration:00:34:22

123: Dave Knox on innovation and disruption and what it means for companies both big and small

11/14/2018
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In this week’s episode of “Marketing Today,” Alan talks with Dave Knox, marketer, consultant, and author. His book, “Predicting the Turn: The High Stakes Game of Business Between Startups and Blue Chips,” was an Atticus Awards Grand Prix winner in 2017. Knox has worked for Proctor & Gamble and was chief marketing officer at Rockfish. Now, he is co-founder of The Brandery, a startup accelerator, and co-founder and managing partner at Vine St. Ventures, a seed venture capital fund. During...

Duration:00:31:05

122: Seth Godin: “I’m just a guy noticing things”

11/7/2018
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This week’s “Marketing Today” features a very special guest. Alan talks with Seth Godin, author of 18 best-selling books, including “Free Prize Inside,” “Purple Cow,” and “The Dip.” And now he’s written a new one: “This Is Marketing: You Can’t Be Seen Until You Learn to See.” In his conversation with Alan, Godin discusses his new book and what it’s about: creating change and a modern way of thinking about marketing. Godin also touches on Nike and Colin Kaepernik, Brexit, and why, when...

Duration:00:40:19

121: Kim Whitler believes marketers can provide a critical counterbalance on a company’s board

10/31/2018
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This week on “Marketing Today,” we revisit one of our earlier episodes. In it, Alan talks with Kim Whitler, an assistant professor in the marketing department at the University of Virginia’s Darden School of Business. Prior to joining the world of academia, Whitler was head of marketing strategy at PetSmart and served as CMO for both Beazer Homes and David’s Bridal. She’s also written for Forbes on issues facing C-level marketing leaders today. During the course of their discussion, they...

Duration:00:35:20

120: Julie Eaton of Corian Design: “Pivot and keep moving forward”

10/24/2018
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In this week’s episode of “Marketing Today,” Alan talks with Julie Eaton, vice president and general manager at Corian Design, a unit of DuPont. Eaton’s 23-career at DuPont started in manufacturing and technology before evolving into roles in product leadership, first with Kevlar and now in her current position with Corian Design. During the course of her conversation with Alan, Eaton discussed the “new” DuPont, the challenges of launching a brand inside a larger company, and how she always...

Duration:00:22:16

119: Scott Mueller of Shopchology on where modern retail is headed

10/17/2018
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In this week’s episode of “Marketing Today,” Alan talks with Scott Mueller, president at Shopchology, a shopper marketing and insights company. During the podcast, they discuss the “retail apocalypse” and challenge the popular notion that retail is dying, (hint: it’s not dying — it’s evolving), what modern retail means to both brands and retailers, and Mueller provides insight into the future of retail using real-world examples to make his point. They also talk about an article they...

Duration:00:36:58

118: John Thies, CEO & Co-founder of Email on Acid

10/10/2018
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This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews John Thies, the CEO of both Email on Acid and Cause for Awareness (a non-profit). In this interview, Alan and John discuss how to design better email experiences (from the subscriber’s perspective). They discuss common beginner mistakes, modern personalization options and other design considerations. Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever wish you could ask a...

Duration:00:13:20

117: Craig Evans, Chief Creative Officer at Wunderman Seattle

10/10/2018
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This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Craig Evans, Chief Creative Officer at Wunderman. In this interview, Alan and Craig discuss the challenges related to modern creative departments as they deal with marketing across multiple, ever-changing channels and platforms. They also discuss how AI is changing the world of marketing and the boundaries of personalization. Let Your Voice Be Heard “Marketing Today” has a new Q&A feature! Ever...

Duration:00:13:34

116: Molly Crawford, VP/Group Creative Director at Digitas

10/10/2018
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This is part of a 3-part series of episodes from “Marketing Today”. Host Alan Hart interviews Molly Crawford, VP and Creative Director at Digitas Atlanta. In this interview, Alan and Molly discuss strategies for conveying messaging across multiple marketing channels (email, web, social, etc.). They discuss how to utilize modern personalization elements and ways to balance consistent messaging with the features and audience types for different channels. Let Your Voice Be Heard “Marketing...

Duration:00:10:35

115: Carrie Bienkowski of Peapod and Vic Drabicky of January Digital on Marketing Today

10/3/2018
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This week on “Marketing Today,” Alan hosts two guests. Carrie Bienkowski is CMO with Peapod, the online grocery ordering and delivery service. Prior to her time with Peapod, Bienkowski was based in London as head of fashion for eBay, and, previous to that, she spent 10 years in marketing with Procter & Gamble. Vic Drabicky is the founder and CEO of January Digital, a digital marketing agency, consultancy, and analytics firm working with brands ranging from David’s Bridal to Diane von...

Duration:00:42:24

114: Dawn Colossi of FocusVision believes people are the key to a company’s success

9/26/2018
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In this week’s episode of “Marketing Today,” Alan talks with Dawn Colossi, the new chief marketing officer at FocusVision. Colossi is a transformative marketer who has experience in the tech and B2B spaces, and she has also spent time in public relations and publishing. During the podcast, Colossi and Alan discuss at length her recent LinkedIn article, “My First 90 Days as a CMO.” In talking about her article, Colossi reveals her belief that it’s an organization’s people who power and...

Duration:00:37:39

113: Chris Moloney of TaxSlayer blends the personal and professional to create marketing success

9/19/2018
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In this episode of “Marketing Today,” Alan speaks with Chris Moloney, chief marketing officer at TaxSlayer. Prior to joining TaxSlayer, Moloney served as CMO at CAN Capital and CEO at Gremlin Social, and he has held key roles at brands like Wells Fargo Advisors, Scottrade, and Experian. In this wide-ranging conversation, Moloney shares, among other things, how the original Apple Macintosh computer inspired a sensibility that led to his career in marketing and how the combination of his...

Duration:00:31:37

112: For Alex Withers of InMotionNow, data is king — but he still believes in the importance of creative

9/12/2018
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This week on “Marketing Today,” Alan talks with Alex Withers, chief sales and marketing officer for InMotionNow, a creative workflow software platform that powers creative and marketing collaboration in the cloud. Withers is a seasoned digital technology marketing executive with previous experience working at Pepsi, ESPN, United States Golf Association, Financial Times, Sageworks, and LexisNexis. In his conversation with Alan, Withers discusses the value InMotionNow can bring to marketers,...

Duration:00:33:45

111: For Jascha Kaykas-Wolff at Mozilla, it’s a matter of trust

9/5/2018
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This week on “Marketing Today,” Alan talks with Jascha Kaykas-Wolff, chief marketing officer at Mozilla. Previously, Kaykas-Wolff served as CMO at BitTorrent and Mindjet, and he is the co-host of his own podcast, “This is Your Life in Silicon Valley.” In his conversation with Alan, Kaykas-Wolff touches on, among other things, trust, data and lean data practices, and what it means for a company to stand for something. Kaykas-Wolff points out that, in this age of data breaches and companies...

Duration:00:47:51

110: Peter Horst discusses Marketing in the #FakeNews Era

8/29/2018
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This week’s podcast marks an encore presentation, of sorts. Alan talks with Peter Horst, who previously appeared in Episode 25 of “Marketing Today.” In this conversation with Alan, Horst discusses his new book, “Marketing in the #FakeNews Era: New Rules for a New Reality of Tribalism, Activism, and Loss of Trust.” Horst is the former CMO at The Hershey Company, and he has also served in marketing leadership roles at Capital One, General Mills, and TD Ameritrade, among others. Presently, he...

Duration:00:37:37

109: Marketing Today talks with Digital Darwinism author Tom Goodwin

8/22/2018
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In this week’s “Marketing Today,” Alan spoke with Tom Goodwin, author of the book, “Digital Darwinism: Survival of the Fittest in the Age of Business Disruption.” Goodwin is also a sought-after speaker — addressing topics like the future of advertising, digital disruption, and business transformation — and he is head of innovation at Zenith. In his conversation with Alan, Goodwin touches on how people rely on and attempt to harness new technologies in ways that complicate things but do not...

Duration:00:32:23

108: Jack Hollis relies on his competitive nature to deliver for Toyota

8/15/2018
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This week on “Marketing Today,” Alan talked with Jack Hollis, group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as global marketing advisor for Toyota’s Olympic and Paralympic sponsorships. During the podcast, Hollis talked about the rapid change the...

Duration:00:36:15