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Marketing Today with Alan Hart

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Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.
More Information

Location:

Durham, NC

Description:

Alan Hart, host of Marketing Today, goes behind the scenes with the world's best marketers and business leaders. Listen in to learn from the best of the best. What makes a great brand, marketing campaign, or turnaround. Learn from the stories of these great leaders and how you can unleash your potential.

Language:

English

Contact:

9193134206


Episodes

108: Jack Hollis relies on his competitive nature to deliver for Toyota

8/15/2018
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This week on “Marketing Today,” Alan talked with Jack Hollis, group vice president and general manager for the Toyota Division at Toyota North America. There he leads all sales, marketing, and market representation as well as guest experience and retention activities for Toyota regional sales offices and distributors. In addition, he retains a role as global marketing advisor for Toyota’s Olympic and Paralympic sponsorships. During the podcast, Hollis talked about the rapid change the...

Duration:00:36:15

107: Zipporah Allen on Pizza Hut’s partnerships with its new agency and the NFL

8/8/2018
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In this week’s episode of “Marketing Today,” Alan spoke with Zipporah “Zip” Allen, who was named CMO of Pizza Hut in January of this year, after having been with the company since May of 2015. Prior to her time at Pizza Hut, Allen was at McDonald’s for eight years. Perhaps most notable in her tenure at McDonald’s was the three years she spent as national marketing manager for Australia. Allen has been very active since assuming her role as CMO. Recently, she led Pizza Hut’s agency search,...

Duration:00:30:00

106: Brad Wilson of LendingTree believes leadership comes down to commitment

8/1/2018
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For this week’s episode of “Marketing Today,” Alan got up close and personal with Brad Wilson, who just happened to be visiting Durham, North Carolina. Wilson is the chief marketing officer at LendingTree, the nation’s leading online loan marketplace, with headquarters just down the road in Charlotte, North Carolina. Wilson took over the marketing reins for LendingTree in July of 2017, and there he heads up brand strategy, marketing operations, and consumer engagement. In the course of his...

Duration:00:45:19

105: Jennifer Halloran on leading MassMutual’s comprehensive rebranding efforts

7/25/2018
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In this week’s episode of “Marketing Today,” Alan’s conversation is with Jennifer Halloran, head of brand and advertising at MassMutual. The beginning of Halloran’s tenure at MassMutual was marked by a complete rebranding effort across all aspects of the company, including the hiring of two new agencies of record. In a decision to go with a roster model, they chose Johannes Leonardo as their creative lead and named Giant Spoon to handle media responsibilities. During the course of her...

Duration:00:56:05

104: Mark Barden of eatbigfish on challenger brands and the age of disruption

7/18/2018
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In this week’s episode of “Marketing Today,” Alan talks with Mark Barden, the San Francisco–based partner at eatbigfish — a marketing consultancy that coined the term “challenger brand” and that has helped clients like Audi, Sony PlayStation, Charles Schwab, and Callaway Golf transform their brands to achieve new levels of growth. Barden is also the author of “A Beautiful Constraint: How to Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business,” and he has...

Duration:00:55:55

103: Brand instinct and futureproofing: Valerie Nguyen of Wolf & Wilhelmine and Margaret Quan of eBay

7/11/2018
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This week’s “Marketing Today” podcast finds Alan moderating a panel at the recent Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing. The panel discussion Alan led, “Creating Work that Stands the Test of Time: How to Futureproof Your Brand in a Constantly Evolving Landscape,” featured Margaret Quan, director of customer marketing strategy at eBay, and Valerie Nguyen,...

Duration:00:33:28

102: Marketing Today at the Brand Marketing Summit with Realtor.com, GoDaddy, Greg Norman and WP Engine

7/4/2018
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This week finds Alan and “Marketing Today” on the road again. While at the Brand Marketing Summit in San Francisco, a conference that brings together some of the brightest marketers from the world’s biggest brands to talk about the future of marketing, Alan took the time to talk to four of the marketers in attendance. They discussed the challenges facing their brands, the evolution of the customer journey, the measures they take to amplify and strengthen their brands, and even things that...

Duration:00:24:33

101: Loren Angelo and Audi believe in challenging the status quo

6/27/2018
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This week on “Marketing Today,” Alan spoke with Loren Angelo, vice president of marketing for Audi of America, where he leads marketing positioning and management of the Audi brand in the U.S. In addition, he manages advertising, experiential, CRM, social media, product integration, retail marketing, and research strategies for the carmaker. In the course of their discussion, Angelo touched on the factors that led him to Audi, what it means to him to work for a challenger brand that...

Duration:00:34:27

100: Colin McConnell of Prudential Financial believes financial services is more about solving than selling

6/20/2018
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Milestones are a big deal — wedding anniversaries, graduations, retirements, promotions…and 100 podcast episodes. That’s right, this week marks a major milestone for “Marketing Today” — we’re hitting the century mark with our 100th episode. We appreciate all the support and interest we’ve received for “Marketing Today,” and we look forward to many more episodes to come. This week on “Marketing Today,” Alan talked with Colin McConnell, senior vice president and chief brand officer for...

Duration:00:34:42

99: Trish Mueller on listening, leadership, and developing talent

6/13/2018
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In this week’s “Marketing Today” podcast, Alan talked with Trish Mueller, co-founder of Mueller Retail Consulting. Prior to starting her consultancy, Mueller was chief marketing officer at The Home Depot from 2011 to 2016, where she spearheaded the company’s shift from print and traditional media to omnichannel marketing. In 2015, Mueller earned the CMO Club’s CMO Marketing Innovation Award. In addition, she presently serves on the board of directors for Dave & Busters. In the course of...

Duration:00:54:12

98: For Casey Hurbis of Quicken Loans, there’s no place like home

6/6/2018
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In this week’s “Marketing Today” podcast, Alan talked with Casey Hurbis, chief marketing officer at Quicken Loans, the company that revolutionized the mortgage business and, in the process, grew to employ more than 17,000 team members in Detroit while bearing witness to the resurgence and revitalization of its hometown. Just recently, at the beginning of 2018, Quicken Loans became America’s largest lender. Born and raised in Detroit himself, Hurbis has kept the home fires burning as a...

Duration:00:28:18

97: Jeremy Wacksman feels right at home in helping people find theirs

5/30/2018
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In this week’s episode of “Marketing Today,” Alan talks with Jeremy Wacksman, chief marketing officer at Zillow Group, where he also oversees product management and strategy. Wacksman’s experience prior to joining Zillow includes leading marketing and product management for Xbox Live. He holds a B.S. in computer engineering from Purdue University and an MBA from the Kellogg School of Management at Northwestern. In his conversation with Alan, Wacksman focused on data and the role it’s...

Duration:00:22:39

96: Jay Livingston’s career has gone to the dogs, and he is loving every minute of it

5/23/2018
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In this week’s episode of “Marketing Today,” Alan talks with Jay Livingston, chief marketing officer at BARK, the company that created the immensely popular BarkBox, which led to its other endeavors: BarkShop and BarkRetail. Livingston joined BARK after a 20-year career at Bank of America, where he held senior leadership roles in every functional area of global marketing and strategy, from digital commerce, consumer/retail, and small business to commercial banking and brand...

Duration:00:28:01

95: Brandon Rhoten on the time and patience it takes to build a brand

5/16/2018
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This week in “Marketing Today,” Alan talks with Brandon Rhoten, outgoing CMO at Papa John’s. Prior to his stint there, he spent almost six years at Wendy’s, where he was VP for Marketing, heading up advertising, social media, and digital marketing. During the course of his conversation with Alan, he talks about the importance of establishing a brand voice to connect with consumers. “It sounds cliché,” says Rhoten, “but you’ve got to establish that voice first. Because that’s really what...

Duration:00:44:01

94: Pras Michél unveils his vision for Blacture

5/4/2018
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This week on “Marketing Today,” Alan talks with Pras Michél, who, as a founding member of Fugees, is a multi-platinum recording artist and Grammy winner, as well as a philanthropist, actor, producer, and entrepreneur. And now he stands on what is perhaps the biggest stage of his life — founder of Blacture, a technology platform designed to provide greater access and a voice for black culture, and to demonstrate and provide increased opportunities for the culture’s success. In this...

Duration:00:45:59

93: Marketing Today at The CMO Club’s 2018 Spring Innovation & Inspiration Summit

5/2/2018
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This week on “Marketing Today,” Alan takes his show on the road. He recently attended The CMO Club’s 2018 Spring Innovation & Inspiration Summit in Marina del Rey, California, a conference that brings together leading senior marketing executives for two days of peer learning, problem-solving breakout sessions, and main stage panels. While there, he found the time to have informal discussions with these six CMOs and heads of marketing: Nerissa SardiChris MoloneySteven HandmakerMatt...

Duration:00:29:04

92: Working in tandem: Jim Lyski and Shamim Mohammad of CarMax

4/25/2018
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This week on “Marketing Today,” Alan talks with two leaders from CarMax: CMO Jim Lyski and CIO Shamim Mohammad. During the course of their discussion, Lyski and Mohammad touch upon the similarities of their backgrounds and the way they utilize their differences to fuel the way they work together. The relationship between the two is well documented, and in the course of their discussion they talk about how CarMax utilizes Agile methodologies, their belief in the importance of cultural fit...

Duration:00:40:25

91: Change with the changing times: Joe Mandese on the past, present, and future of journalism, media, and marketing

4/18/2018
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This week on “Marketing Today,” Alan talks with Joe Mandese, longtime editor in chief of MediaPost, which covers the advertising, technology, media and marketing industries, and founder of Bid/r, a direct-to-consumer-audience exchange fueled by a bidding engine that matches brands with consumers that want them. In his discussion with Alan, Mandese covers a myriad of topics ranging from Cambridge Analytica and privacy issues plaguing Facebook to why journalism is more important than ever...

Duration:00:59:58

90: Musical artists Magic Giant lift up their voices and transport their fans

4/11/2018
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And now for something completely different… This week’s episode of Marketing Today was recorded live before an audience and features conversation and performances from Magic Giant, a Los Angeles band that combines equal parts alternative, indie-folk, and pop with infectious spirit and passion to deliver magical, uplifting shows. The band came to Alan’s attention at, of all places, a CMO Club Summit in Santa Monica, and a friendship was formed on the common ground of connecting with people...

Duration:00:52:32

89: For Molly Catalano of Five Guys Burgers and Fries, it’s all about a maniacal focus on customer experience

4/4/2018
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This week in “Marketing Today,” Alan talks with Molly Catalano, vice president of marketing and communications at Five Guys Burgers and Fries. Catalano joined Five Guys over 13 years ago when the company had just 30 stores. Today, through sustained growth fueled by franchising, Five Guys has over 1,500 locations in 10 countries. At the heart of the Five Guys success story is the importance they place on the customer experience, a flag planted by the founders, the Murrell family, from day...

Duration:00:29:40