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Marketing Upheaval

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Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories.Visit www.creativeouthouse.com/podcast

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories.Visit www.creativeouthouse.com/podcast
More Information

Location:

United States

Description:

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories.Visit www.creativeouthouse.com/podcast

Language:

English

Contact:

404-467-1774


Episodes

6. Leigh George on creating an un-agency and new ways to look at a branding

8/21/2019
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Visit www.creativeouthouse.com/podcast for full episode details and show notes. Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. On this episode I talked with Leigh George, the founder of Freedom marketing, a strategic branding firm in Washington DC. Leigh and I talked about what's not working with existing agency models and we talked about design thinking and evolving a brand and how brands need to fulfill a customer's mission and not the other way around. It's a great...

Duration:00:30:52

4. Part 1: Pete Heid on building a modern creative department and switching to PR

8/14/2019
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In Part 1 of our interview with Pete Heid, Creative Director of Edelman in Atlanta, he talks about making the jump from a long career in advertising to a PR agency, how to spot a great idea and how to build a modern-day creative department. Transcript Rudy Fernandez: Hey, this is Rudy Fernandez from Creative Outhouse, and on this episode of Marketing Upheaval, I talked with Pete Hyde, the creative director of Edelman in Atlanta, and actually we made this two episodes. He had a lot of...

Duration:00:28:49

5. Part 2 - Pete Heid on a creative atmosphere and collaboration with younger team members.

8/14/2019
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In Part 2 of our conversation with Pete Heid, we discuss a positive creative atmosphere and collaboration with younger team members. Transcript: Rudy Fernandez: In part two of my conversation with Pete Heid, he talks about a really cool internal process called collaborative journalism. We talk about stuff like fried chicken, pool floats and how to collaborate with younger team members and to prove it, he brings in a couple of younger team members to help him answer some questions. Welcome...

Duration:00:20:59

2. Part 1: Alicia Thompson on food brands, crisis and women leaders

8/7/2019
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Part 1 of our interview with Alicia Thompson, President of Signature Leadership and experienced PR and Ad leader discusses how brands like Wendy’s are reinventing themselves, crisis management and great women leaders. Transcript: Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. Coming up on this episode of Marketing Upheaval is a great discussion with Alicia Thompson. Alicia has such brilliant insights, and maybe it's because she's worked in PR and advertising. She's been on...

Duration:00:23:42

3. Part 2: Alicia Thompson on self-reinvention after a job loss and bad PR.

8/7/2019
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In Part 2, Alicia Thompson discusses how to prepare for and bounce back from losing a job and why PR has such bad PR.. Transcript Rudy: Hey, this is Rudy Fernandez from Creative Outhouse. In part two of my conversation with Alicia Thompson we talk about the biggest professional upheaval any of us can experience, losing your job. How do you bounce back from that and how do you prepare for it? Alicia also shares her thoughts on why PR has such bad PR. And lastly, we talked about the...

Duration:00:19:54

1. Brad MacAfee on Purpose and Evolving Client Needs

7/31/2019
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On our first episode of Marketing Upheaval, CEO of Porter Novelli, Brad MacAfee joins us to talk about the role of a global purpose consultancy, new technologies in marketing and how millennials are changing corporate culture. Marketing Upheaval is created and produced by Creative Outhouse in Atlanta, Georgia. Visit us at www.creativeouthouse.com. Transcript: Rudy: Hey, this is Rudy Fernandez from Creative Outhouse, and my guest this episode of Marketing Upheaval is Brad MacAfee, who's...

Duration:00:31:06

It's the Marketing Upheaval Trailer!

7/23/2019
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Join Rudy Fernandez, founder of Creative Outhouse, and hear marketing leaders talk about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30 minute conversation with experts from different industries and their personal stories. Show notes and episode transcripts at: www.creativeouthouse.com/podcast.

Duration:00:01:11