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Marketing Upheaval

Business & Economics Podcasts

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

Location:

United States

Description:

Over the last few years, what’s changed in marketing? Everything. Marketing Upheaval is a bi-weekly podcast where Creative Outhouse founder, Rudy Fernandez, talks to marketing leaders about what’s changing, what’s working and why we shouldn’t panic. Each episode is an enlightening 30-minute conversation with experts from different industries sharing their personal stories. Visit www.creativeouthouse.com/podcast. If your business is changing and you need creative that gets you noticed, we’re your people. www.creativeouthouse.com

Language:

English

Contact:

404-467-1774


Episodes

Marketing When People Are On Edge

9/15/2020
On this episode, Dr. Marni Bender, a clinical psychologist, talks about how fear and anxiety are driving the general public's behavior and what marketers can do to affect positive behavior change. Creative Outhouse specializes in behavior change and this episode shows how similar psychology and marketing can be. Well, anxiety has gone through the roof as you can imagine. For people who already had anxiety, it has been exacerbated tremendously— especially anxiety around health issues. With...

Duration:00:36:22

Mind Blowing Insights About the Pharmaceutical Industry

6/24/2020
This episode contains mind-blowing insights into the Pharmaceutical industry, targeting HR managers, personalized healthcare marketing vs. privacy and a new term for you, “Monkey Math.” Whether you’re in marketing or not, this episode will be eye opening about the medicines you take and the unnecessary costs. Hey everyone. This is Rudy Fernandez from Creative Outhouse. This conversation with Kyra Hagan is eye opening. For starters, she talks about how 25 – 30 cents of every dollar a company...

Duration:00:33:02

Targeting Orthopedic Surgeons When Surgery is On Hold

6/17/2020
Hey everyone. This is Rudy Fernandez from Creative Outhouse. At Creative Outhouse we create brilliant content and integrated marketing campaigns. Just go to Creative Outhouse.com and click on Creative Work if you don’t believe me. This episode with Kathryn Smith of MedShape is really enlightening. MedShape supplies foot and ankle surgeons with advanced devices for surgeries. Most ortho procedures were stopped for a few months. So who would have a better overall picture of how that’s starting...

Duration:00:28:52

The Future of Healthcare Marketing: Launching a New Series of Episodes

6/12/2020
Hey, this is Rudy Fernandez from Creative Outhouse. This mini episode will launch our new healthcare series. We all know that the COVID crisis has been devastating to providers. We’re going to talk about that in these episodes, but the crisis has also accelerated some much needed change. We’re going to talk about that, too. Most importantly I’m going to talk about where marketing for providers has been and where it needs to go. Most providers have marketing departments full of expert...

Duration:00:14:20

The Secret to Public Health Campaigns: Behavior Change

5/7/2020
Health messaging is part of every brand's communication now. So how do we develop campaigns with behavior change messaging to promote public health? How do we speak to people's minds and hearts? To get them to do what's best for them, even when they'd rather not? Learn more here. Hey folks, this is Rudy Fernandez from Creative Outhouse. With COVID-19, health messaging is part of every brand's communication now. So how do we develop messaging that encourages healthy behaviors? How do we...

Duration:00:34:52

How to Find the Story in Your Data

4/29/2020
Hey folks, this is Rudy Fernandez from Creative Outhouse. So how you been? Yeah, me too. But hey, here’s a positive observation about the last two months. Look how fast the world took action. And not just leaders. But all of us. We united and took action together on a dime. Everyone’s behavior changed because it was the right thing to do. That’s just one of the observations from my guest, John J. Wall. He has some great insights into what we’re all experiencing. He also shared some secrets...

Duration:00:31:23

Creative Marketing for Consumerism in Healthcare

4/22/2020
Hey folks, this is Rudy Fernandez from Creative Outhouse. In this episode we're going to talk about consumerism in healthcare marketing. Here's how fast things have changed. Richard Schwartz, who's a brilliant healthcare strategist, told me that he often types in the beginning of statements into Google to see what people are searching for. Whenever he would type in the phrase "doctors are", he would get words like overpaid, overrated, quacks, lots of negative. Do that now, and the first...

Duration:00:27:29

Cannabis Marketing: Optimizing a Brand in a New Category

4/15/2020
Hey folks, it’s another week of uncertainty and not great news. If ever we needed a holiday like April 20th, it would be this year. It's cannabis day. And even for those of us who don't partake, it may be a good day to just raise a glass or do whatever you do to relax just for a little while. The cannabis industry is truly unique is history, how it is regulated, the stigmas and perceptions. There's just nothing like it. Johnathan McFarlane has been a pioneer navigating these unexplored...

Duration:00:29:49

Create Better Content and a Better Brand

4/9/2020
We're in another week of this paused world waiting to see what the future might bring. Today Jay Acunzo joins our show. Jay runs Marketing Showrunners and creates a lot of great content. It's especially appropriate now becuase none of us knows exactly what the "after" of all this will look like. And when you're in uncharted territory, that's when you need creative thinking. You need to ask the right questions that will inform smart decisions. And you need to remember and stay true to...

Duration:00:31:07

What is the future for Agencies, Consultancies and CMOs?

4/1/2020
Hey everyone, I hope you're all saying healthy and safe. I'm thinking a lot about the people who are sick, and the people who are on the front lines. I also know a lot of healthcare workers and people who work at grocery stores who are on the front lines, and I'm reaching out to them daily to see if there's any way I can make their lives easier right now. And like you, were all sitting around wondering what the world is going to look like moving forward. So stay tuned for that. And this...

Duration:00:34:36

How to Support Nature and Boost Healthy Communities

3/25/2020
Hey everyone, this is Rudy Fernandez from Creative Outhouse. I hope everyone is staying healthy and safe. I’ve been trying to figure out what to compare this pandemic to some other event for context and I can’t find one. this new territory for all of us. And like you I don’t know what’s next or what the other side of this looks like. All I know to do is keep moving forward. Keep doing the things I know how to do and look for ways I can use what I do to make other people’s lives better. No,...

Duration:00:37:09

A Craft Cider Pivots and Finds Its Brand Voice

3/18/2020
Jason Marraccini and Nicole Wheeler from Treehorn Cider join us to share their triumphs and setbacks of starting a hard cider business while keeping their marketing jobs. Their journey includes how they learned to pivot and uncover their true brand voice. Hey everyone, this is Rudy Fernandez from Creative Outhouse. I want to start by saying thank you to all our listeners. We have listeners in big cities like Atlanta, New York, San Francisco, but also St. Francis, Kansas and Boardman,...

Duration:00:45:03

Technologists and future-proofing creative teams

3/2/2020
Husani Oakley, Chief Technology Officer of Deutsch joins us to discuss how to create 21st century creative teams, the role of a technologist and how a diverse team is required for an agency’s survival. Deutsch’s newly-minted Chief Technology Officer, Husani Oakley joins Marketing Upheaval to talk about how to create truly innovative teams, the role of a technologist on creative teams and has a great internal communications case study for AB Inbev. Husani is a brilliant and engaging guy and...

Duration:00:35:19

Protect your IP and Cover Your Company From Legal Issues

2/19/2020
Hey, everyone, this is Rudy Fernandez from Creative Outhouse. If you're in marketing, Sharon Toerek is someone you want on your side. She's an attorney who specializes in legal challenges Marketing Agencies run into. For example, she talks about the kinds of legal documents you should have ready to go anytime you pitch or approach a new client, and where people in marketing make their biggest mistakes. This episode will make you ask questions like, “Hmm, if a freelancer does work for me, who...

Duration:00:32:31

Voodoo: How to Launch a Better-for-You Brand

2/5/2020
David Lemley, founder of Retail Voodoo joins us to discuss retail and Better For You Brands. A pioneer in retail with a purpose, talks about the upsurge in healthier products and how to create a brand for long-term success. Hey everyone, this is Rudy Fernandez from Creative Outhouse. On this episode I spoke with David Lemley, the Founder and Chief Strategist at Retail Voodoo, the brand building firm that focuses on the Better For You category. It's a category that's just boomed over the...

Duration:00:29:10

Expert Digital Strategist on the Future of Digitization

1/22/2020
Katrin Zimmermann, Managing Director of TLGG joins us to discuss the future of our digital world. Hey everyone, this is Rudy Fernandez from Creative Outhouse. Katrin Zimmermann is the managing director of TLGG Consulting in New York, a strategic digital consulting agency. But more than that, she's someone who really understands the overall landscape of digitization. Our conversation was about what we can all expect to see in the ever-changing digital world. There are a couple of times in the...

Duration:00:35:07

Stop Boring Creative and Over-Reaching With Brands

1/8/2020
Thanks for joining us for Season 2 of Marketing Upheaval. In this episode our founder and host, Rudy Fernandez shares his point of view on the marketing landscape from the abundance of invisible creative to the over-thinking a brand. If you like what he has to say, drop us a line or contact us on our website - www.creativeouthouse.com Hey everyone, it's 2020. That's fun to say. Anyway, I hope you had a chance to listen to our guests from 2019. I can tell you I learned a lot from them. In...

Duration:00:27:50

Planable: Revealing Your Best Social Content Workflow

12/18/2019
Hey everyone, this is Rudy Fernandez from Creative Outhouse. What a pleasure it was to speak with Xenia Muntean, the CEO of Planable. It's a content review and marketing collaboration platform. She had some sharp insights into how companies need to rethink how they get their social media content done. Like let's face it, social media can continue to be handled in a loose way. It's officially reached the grownup stage and requires the same type of processes and review is more established...

Duration:00:30:06

How to Build a Revolutionary, Purpose-Driven Brand

12/11/2019
Hey everyone, this is Rudy Fernandez from Creative Outhouse. In this episode we talked about creating a brand framework with Ed Farley. He knows a bit about that since he's lead branding for global brands like Anheuser Busch and Humana, United Way and Edelman Financial, four totally different industries. But the approach to create a strong global brand remains the same and eat, whether it's beer or insurance or financial services. He talks about creating a brand framework and how to balance...

Duration:00:36:21

Timely, Effective Healthcare Marketing in a New Era

12/4/2019
Hey everyone, this is Rudy Fernandez from Creative Outhouse. This is Part Two with Sandra Mackey, the Chief Marketing Officer of Bon Secours Mercy Health, a large nonprofit hospital system that’s in seven states. We’re entering a whole new era of hospital business and hospital marketing. And these two episodes address them. In Episode Two, we talked about how hospitals can become the Center for Community Health, what competition from companies like Walmart will mean and how you can use...

Duration:00:24:37