Proactive and Reactive rebranding has its pros and cons. When starting a company or rebranding process, it is best to get it right from the onset. Today expert Brand Strategist Lisa Rigas will be sharing her four pillars of an ultimate brand.
What should I charge my clients, is the main question we get asked by our clients. Many times they are not sure what to ask or are asking for a price that may be WAY below the asking. In today's episode, we will be discussing with Business Strategist Expert Dr. Nilda Perez that very question.
According to studies colors play a huge part in our emotions. Color seems to influence perceptions that are not apparent. In this episode, we share on understanding the effects colors have globally and why it may affect buying power.
Many startup business owners have a passion to start a business and rarely do we do our due diligence before starting and often find ourselves doing all the wrong things and suffer a financial hit because of our lack of research in the industry. In today's episode, you will find out how a simple tool […]
Published Authors have been known to get more rejections on their manuscripts, and some authors never get their written material published. The beauty is that due to technology we are now in an era that we can self-publish and authors have found ways to have their writing read and marketed on social media. Listen in […]
Most often small businesses never think how can politics affect their business marketing. In today's episode, we give you examples of how a business owner should adhere to the laws of copyrights so that you never find yourself in a legal battle.
If you are a business owner, you know that the key to your success is your ROI. With that being said developing a good marketing plan is crucial to make that plan work. In this episode, we share information on how to think critically and creatively when planning out your marketing.
Capturing your audience's attention and getting them into your list has been the number tactics to a business's marketing plan. Why? If there is No list, there is No business. On today's episode, we will be reviewing a book we read that I believe every business owner should have on their shelf, listen to why […]
Are You Capturing Leads? In this episode, we focus on how to the get your audience to respond to your CALL-TO-ACTION. How are you wooing them? Are you making that action desirable in the sight of the audience?
How To Appeal Your Brand To Your Audience is important when trying to attract customers. On this show, we share ideas that will begin the thought process of why you want to brand either you or your product and we also give a FREE guide to assist in your branding process.
Secrets to Converting Through Engagement will help authors and businesses understand why social engagement is important to help spread your message and grow your following as well as exposure to you and your product or service.