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Marketing and Sales, Over Cocktails

Business & Economics Podcasts

Are you struggling with your sales? Is your marketing costing you more money than you’re making? Do you procrastinate or spin your wheels trying to move your business forward? If so, join best-selling author and award-winning sales expert, Allan Langer, as he interviews the best minds in the business and dives into everything sales and marketing, with a few life-hacks along the way. Always entertaining, often hilarious, and definitely helpful, grab your preferred beverage and meet your next favorite expert for a drink as you discuss Marketing and Sales, Over Cocktails!


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Are you struggling with your sales? Is your marketing costing you more money than you’re making? Do you procrastinate or spin your wheels trying to move your business forward? If so, join best-selling author and award-winning sales expert, Allan Langer, as he interviews the best minds in the business and dives into everything sales and marketing, with a few life-hacks along the way. Always entertaining, often hilarious, and definitely helpful, grab your preferred beverage and meet your next favorite expert for a drink as you discuss Marketing and Sales, Over Cocktails!





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062: How Can You Use Video to Promote Your Brand, with EMMY WU

So everyone is telling you that video is where it's at today, when it comes to building your brand. Use video for all your content! Use video in your emails! Use video on your website! But is anyone telling us what we should be doing, or more importantly, what we should be saying, in all these videos? Enter stage left, EMMY WU, a former behind-the-camera guru for the likes of Paramount and Disney, who joined me for episode 62 of Marketing and Sales, Over Cocktails, and breaks down for all of us, the how and what and why behind all the videos you make, to take your brand to the next level. After spending two decades for those big names, Paramount and Disney, Emmy has always been a storyteller. She spent most of her career coordinating things behind the camera and served as a medium between cast and crew. Eventually, she realized that her talents were better served in front of the camera, and she started her own business helping clients discover their own unique way of promoting their business and brand through video. Her company has two branches: one is an agency side that produces branded content and serves as a media outlet, and the other is teaching business owners how to grow with storytelling through video. A huge part of her work is helping her clients get over their fears of being on camera, and that taking small steps with the bigger vision in mind will lead you to success. Another unique aspect of her distillation of a client's goals, is understanding that each person has their own unique way of expressing themselves. Through her customized distillation process, she discovers a client’s personalized storytelling archetype. From there, she helps them put together a plan that they feel good about and makes them want to show up more. Her clients are able to then tell their story in a beautiful, artful way that’s also clear and effective in terms of a sales strategy. So pop in your ear buds and get ready for a truly unique and wonderful listen as Emmy will take you by the hand and help you understand that being in front, and behind, the camera, is where you need to be to grow your business. What’s Inside: ● How you can use video to show up authentically and promote your business. ● The four archetypes of story and how they impact the way you present yourself on video. ● Why doing deep work to get to your core message is important before creating content. ● What kind of stories you should be telling to promote your brand. Mentioned in this Episode: Emmy Wu on Instagram Emmy Wu on LinkedIn


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061: If Your Business Isn't Profitable, Nothing Else Matters. with ROCKY LALVANI

Sure, getting the latest and greatest tips on marketing and selling is great, but if you don't have your business set up to be PROFITABLE, nothing else matters. Let me introduce you to profit and business expert, ROCKY LALVANI, a disciple of the amazing book, "Profit First," the best-selling book by Mike Michalowicz. Rocky takes the principles and concept in Profit First, and helps businesses of all shapes and sizes, understand what it takes to be profitable. Putting your profits first in your small business can look and feel counterintuitive to everything you thought you knew about making money, or anything you may have been told. Lalvani’s method of structuring your business bank accounts will not only change the way you look at making money, but will transform your business into a profit-making machine. All you need to learn to do is to set it up the right way. This is an absolute must-listen to anyone out there who owns their own business, big or small. Becoming a millionaire might not be that far out of your reach. What’s Inside: ● Steps to put profit first in your small business. ● How our inherited money mindsets can block us from financial success. ● How to structure your business bank accounts. ● Why it’s important to pay yourself first when putting together your budget. Mentioned in this Episode: Rocky on LinkedIn


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060: Is Your Business Built for Abundance? with LIZ WOLFE

Are you grateful for things you don't have yet? So asks entrepreneurial and success coach, LIZ WOLFE, in the next eye-opening episode of Marketing and Sales, Over Cocktails, which is milestone episode NUMBER 60! Wolfe, who's tagline reads: 𝗜 𝗵𝗲𝗹𝗽 𝗳𝗿𝗮𝘇𝘇𝗹𝗲𝗱 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀 𝗴𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝘀𝗼 𝘁𝗵𝗲𝘆 𝗰𝗮𝗻 𝘁𝗮𝗸𝗲 𝗮𝗰𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝗰𝗼𝗻𝗳𝗶𝗱𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗯𝘂𝗶𝗹𝗱 𝗮𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝘁 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. And what we think is abundant may not necessarily be true at all. Wolfe talks about her THREE KEYS to start building an abundant business and an abundant life. They are: - Ask powerfully - Give wholeheartedly - Receive gracefully With ASKING, many times people tend to be vague with their questions and wind up not getting what they want. Asking directly and with clarity yields much better results. Once you ask for what you want, then you must create the environment for the universe to deliver it to you. By GIVING without any attachment, you can create the space needed for what you desire to enter. And the last key, RECEIVING GRACIOUSLY, is important because you don’t want to block what is on its way to you. Removing judgment around receiving allows for you to continue to receive more in larger quantities. This is just one segment of a powerful episode that will make you rethink not only how to become more abundant, but how to bring about true happiness, in your business and in your personal life. Sit back and enjoy! What’s Inside: ● How to ask for what you want with more clarity. ● Why giving is the key to receiving more of what you want. ● How practicing gratitude increases abundance. ● Tips for better time management. Mentioned in this Episode: Liz Wolfe on LinkedIn


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059: Is Your Marketing Stuffy, Stodgy and Old? with ALEYA HARRIS

Is your marketing stuck in the past? Are you still using conservative copy, stale sentences, and safe social media? Or, here's the better question...does your copy convert? Well if not, pull up a chair for Episode 59 of Marketing and Sales, Over Cocktails, as business owner ALEYA HARRIS of Flourish Marketing takes us to school and how to wake up your marketing. A lively and fun episode that you won't want to miss, Aleya covers many topics you're going to want to hear. Among them, she speaks about how content should always make your potential client feel like they’re understood, and good copy comes from a place of empathy and clarity. "Your business is like an airplane," she discusses. "The body is your overhead, and that needs to be light. If not, you're going down. Your engines are your marketing and your sales." Listen to the whole episode for great tips that include: ● Tips on how to grow your brand presence fast as a new business owner ● Why authenticity matters in marketing ● How to position yourself as an expert and why researching is important ● What to consider when building an email marketing strategy that converts So sit back and relax and get ready to be entertained in episode 59 with Aleya Harris! Mentioned in this Episode: Aleya Harris on Instagram


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058: Stop Being Overwhelmed with Your Social Media with TAMAY SHANNON

Let's face media marketing can be overwhelming. But it doesn’t have to be. Ask Tamay Shannon, owner of W2S Marketing, who joins me for episode 58 of Marketing and Sales, Over Cocktails. She has helped small businesses achieve social media success through creating a solid plan, filled with consistency, and learning how to navigate through the ever-changing nature of the platforms, without feeling engulfed in the swamp of it all. On a mission to take away this "overwhelm" for small businesses, Tamay has ten years of experience in her craft. Inspired by her mom, she took the leap and started her own business after realizing she had a gift for helping people navigate the tricky world of social media. She says, "So much of social media overwhelm comes from not having a solid strategy. People tend to throw things at the wall to see what sticks, and this can lead people to burnout and not see success." Tamay suggests getting out there with what she calls “messy perfection”. It’s better to test your strategy and then refine it rather than not have a strategy at all. Consistency is also important. It’s impossible to tell what will go viral, but if you’re creating and posting consistently, your chances of something catching fire certainly increases. She also discusses some great free tools you can use that can help you create relevant content around what your audience is looking for. What’s Inside: ● The importance of having a social media marketing strategy. ● Why you should be consistent in creating and sharing content. ● Navigating ever-changing platforms and why you might want to think about where you direct your audience. ● Tools to help you create content based on what your audience is searching for. Mentioned in this Episode: W2S Marketing Tamay Shannon on LinkedIn W2S Marketing on Instagram


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057: Got a Podcast? Time to Start Making Some Money Then! -with HEATHER OSGOOD

So you have a podcast, or are thinking about starting one. Have you thought about all the ins and outs, the details, the hosting platform, the editing, the design, all of it? But also, have you thought about making some money from it as well? Meet podcast monetization expert, HEATHER OSGOOD of True Native Media, an advertising agency that works with mid-level podcasters. After realizing that only the top 1-2% of podcasts had advertisers, Heather wanted to help folks in that middle range make their monetization dreams come true, and her company was born. In today's episode, she touches on so many important things, including the ad strategy for your podcast. Where your ads fall within each episode is important, as well as choosing between a host-read ad and something more automatic. Opting to represent brands that align with your podcast is also something to think about. Studies have shown that most podcast listeners don’t mind listening to ads, but if you can make them interesting, it’s beneficial for everyone. “Podfading” is a term that refers to folks that start up a podcast, but only stick with it for a handful of episodes. This is common, and we saw a lot of this happen this past year when it seemed like everyone was starting a podcast. Heather recommends a podcast to help boost your personal brand, but only if it’s something you’re motivated to stick with. As a content creator, when you’re not into what you’re creating, your audience won’t be either. Heather has a ton of tips to help your podcast earn you some cash through advertising, as well as great advice on how you can grow your audience. What’s Inside: ● Interesting statistics on podcasts and advertising ● Why you don’t necessarily need a huge audience to start running ads ● Why a podcast isn’t always necessary to grow your brand ● Tips on how to grow your podcast audience Mentioned in this Episode: True Native Media Heather Osgood on LinkedIn


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056: You Can't Sell If You're Not Healthy - with JINLING YANG

How can a former CPA and someone who had to overcome a shopping addiction help us all to form lifelong, healthy habits? Meet JINLING YANG, an exceptional "fitness habit coach" that is here on episode 56 of Marketing and Sales, Over Cocktails to show us why you need healthy habits, how to start new them, and how to stick with them once you’ve started the journey towards a healthier life. Plus, we also talk about how to apply these principles to growing your business too. The life of the sales rep isn’t one that normally doesn't lend itself to a healthy lifestyle. Whether you do in-home sales or spend all day driving around for work, it can seem like a huge hurdle to start getting healthy. Jinglin was no stranger to overcoming difficult obstacles either. A former CPA who struggled for years with a shopping addiction that was controlling her life, she found that by building good habits like reading, journaling, and other self-care activities, she was able to stop thinking about shopping because she was too focused on her new healthy habits. She learned two important lessons during this process. First, building healthy habits is more fun than it sounds. It seems like it should be tedious or uncomfortable, but it almost never actually is. And second, building better habits can help you grow and change for the better as a person. New habits make you feel good, and they help boost your self-confidence too. So pull up a chair and listen to the great advice on how to turn your health around while also running your business or your sales career, with the implementation of healthy habits. What’s Inside: ● Building good habits will help eliminate bad habits ● New habits improve your self-confidence ● How to start building better habits: start with 2 minutes ● Tips for sticking with new habits ● How your sleeping habits influence your eating habits Mentioned in this episode: Jingling Yang on Instagram Jingling Yang on LinkedIn


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054: A "Sock" Full of Success with LISA RIGGS

Are you ready for a socking good episode of Marketing and Sales, Over Cocktails? Then kick up those stocking feet as the "Sock Queen," Lisa Riggs, founder of the sock company, Spirit Sox USA, takes us on her entrepreneurial journey on how she took an idea from her daughter’s fundraiser and turned it into a company that sells amazing custom socks. Turning this idea into a thriving new business, Lisa shares some of her struggles, many of her successes, and the fun stories and things she’s learned along the way. If you're a young business owner and want some energy and motivation for your own endeavors, check out episode 54! What’s Inside: ● How Lisa’s business was affected by COVID. ● Lisa’s favorite clients. ● How learning to take “no” for an answer is really beneficial for your business. Mentioned In This Episode: Lisa Riggs on LinkedIn Marketing and Sales, Over Cocktails


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055: Trust and Leadership and Success with DR. BRIAN HARMAN

Did you know that 85% of workers worldwide are disengaged from their work? And that 60% of workers are also more willing to trust a STRANGER than their own's true! Why is that, and how can we fix it? In steps the incomparable and amazing, DR. BRIAN HARMAN, the owner of BMH (Business Management Hallmark) and coach of executives who want to become better. Better leaders, better co-workers, better humans. Brian brings the goods in episode 55 of Marketing and Sales, Over Cocktails, covering such topics as: ● Why are there so many bad bosses? ● Building trust with employees using personal stories. ● Allocate your time according to your core values for a more fulfilling life. Trust plays such a huge part in building any relationship, and Brian's focus is on bringing the human element back into the workplace. In today's world where we're all a bit burned out from the mechanical sales and management training that's everywhere, a shift towards sharing more personal stories and becoming more genuine in our interactions is key. Personalization in terms of time management is also a shift we can make to live a more fulfilling life. Focusing on the things that matter when blocking out your calendar can make all the difference. Shifting away from productivity and towards "how can I do more of what I value the most" can be a game changer. So pull up a chair or pop on those ear buds as Dr. Brian takes us on a journey that will no doubt make you rethink you strategies with your employees, and everyone you work with. Mentioned in this Episode: Business Management Hallmark Brian Harman on LinkedIn Blinkist Shay Rowbottom - Video Bootcamp Open Deltas Trillion Dollar Coach Marcus Chan on LinkedIn The 7 Secrets to Selling More by Selling Less Joe Apfelbaum on LinkedIn Jackie Hermes on LinkedIn Steven Covey on Trus


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053: Is Your Content Organically Certified? with MANDY McEWEN

Still think you need to pay for ads to get exposure or engagement? Still think the way to build your brand is through Google clicks or Facebook advertising? Well pull up a chair and have a listen to episode #53 with MANDY McEWEN of Mod Girl Marketing, who talks about building your personal brand organically, and what that actually means. Mandy gets into how important it is to grow and master your organic content before you even think about spending ad money. Tell a story about how you have helped people, NOT how awesome your company is. You want people to say great things about you and the value you offer. Sometimes it pays to be vulnerable. Show your personality. Add value to your audience. Mandy’s quick tips: ● Put yourself out there on social media. Create useful content and tips for your audience. ● Figure out what kind of content is going to get views, attention, and engagement (and hopefully leads and conversions). ● Stick with one social media to start and focus on it. ● Master organic marketing before you start any paid ads. ● Figure out where your customers are hanging out. Is it Instagram? Post your content there. ● Build a partnership with others who have complimentary services. What’s Inside: ● What do Mod Girl Marketing and Luminetics specialize in? ● What is a backlink and why is it beneficial? ● The most important hours for social media engagement. ● The easiest way to create content for social media. ● The importance of SEO. Mentioned In This Episode: Mod Girl Marketing Mandy McEwen LinkedIn Allan Langer Website


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052: Do You Know Your Sales WHY? with BRIAN J. HINES

You can't sell if you don't feel good, especially about yourself. So is the message from this week's awesome guest, Brian J. Hines, a mindset consultant and creator of the Manifestation Mastermind as well as The Ally Group, to help you get clear on your gifts, your vision, and the mindset skillsets necessary to manifest your vision. This week's episode is chock full of great eye-opening nuggets that will really get you thinking about what your real purpose is as a salesperson. Is it just to make money? Does money really buy you happiness? Are you on what he calls the "Golden Hamster wheel of Sales?" Where the money just isn't enough at the end of the day? So what can a salesperson do to find their why? According to Brian, you first need to figure out your “North Star” by asking yourself three questions: Then ask yourself where you want to be in a year, considering each of the following six areas: Let go of expectations and let your imagination run wild. When you connect with these six areas, you’ll feel connected to the process and your goals will make sense. Mindset is a critical part of the process. Life is all about what we choose to focus on. We’re hard-wired to focus on the negatives so we need to reprogram our minds and choose to focus on the positives. According to Brian, a daily meditation practice is the fastest way to change your state. What’s Inside: ● What are your gifts and how do you find them? ● How to find your “why”. ● Why is mindset so important and how do you change it? ● How to reprogram your mind through meditation. Mentioned in this Episode: Brian Hines on LinkedIn Brian Hines on Instagram Shoot me a question Allan Langer website


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051: Isn't It Time You Got Your Website Right? w/SAM DUNNING

Have you built your website to look pretty, or to get customers? Does your website have amazing bells and whistles, but no one is clicking through and inquiring about your services or products? Isn't the real, ultimate reason for your website to attract your ideal client and get business? Well say hello to website guru from England, SAM DUNNING of Web Choice, who joined me on episode number 51 of Marketing and Sales, Over Cocktails, to go over some real nuts and bolts on how to optimize your web presence to get clients. Sam started out as a camera salesman, quickly got hired by Web Choice, and is now one of Web Choice’s owners. Web Choice is a company that helps small businesses build websites, strategize SEO, and help businesses grow from a website and social media perspective. According to Sam, these are the three main things to consider when building your website: What’s Inside: ● The top three ways to get traffic to your website. ● How you can optimize LinkedIn. ● What NOT to do when building a website to attract your ideal client. Mentioned in this Episode: Ask Allan! Web Choice Connect With Sam Dunning Business Growth Show


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050: You've Got Marketing and Sales, But Do You Have Publicity? with TRACY LAMOURIE

Did you know that social media, and advertising, and networking, and all of those popular and easy exposure vehicles, could pale in comparison to an interview on a morning radio show? Or a quote in a widely-read publication? Say hello to nationally-known publicist, TRACY LAMOURIE, who joins me on milestone episode NUMBER FIFTY this week on Marketing and Sales, Over Cocktails! Tracy, author of Get Repped: Build Your Brand with Effective Public and Media Relations, and the owner of her agency, Lamourie Media, positions her clients as experts and builds out their brand using editorials and content-rich interviews. She discusses how you can become the go-to expert for magazines, reporters, or radio and TV stations. She’s gives us all tips on how you, even solopreneurs, can use the same PR strategies to become the trusted authority in your industry. You’re going to hear her plans on how to: ● Get quoted by and other huge publications. ● Talk on the biggest radio morning show in your area. ● Figure out how to present yourself to media so they love you. ● Turn that publicity into free advertising. What’s Inside: ● How you can get quoted in the paper, and then how you can promote the heck out of it. ● What the difference between an editorial and an advertorial is, and how you can use editorial content to promote your business. ● Solopreneurs have the perception that they can’t afford a publicist, but there are some quick wins a publicist can provide that can’t be matched with a regular advertising budget. ● Tracy’s favorite websites that can instantly connect you with a reporter that wants to talk to you. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on Lamourie Media HARO


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049: Do You Need a Marriage Counselor for Your Sales & Marketing? w/GINA BALARIN

When surveyed by Hubspot a few years ago, over 1000 people said that they trust their barista more than they trust a sales person, or a marketing ad or company. Think about that for a what's the problem here? Let's find out with this great episode of Marketing and Sales, Over Cocktails when marketing guru, GINA BALARIN talks about this and the many other relationships between sales and marketing, and your business and customers. As the founder of Verballistics and the author of The Secret Army: Leadership, Marketing & the Power of People, Gina spends a lot of time thinking about how marketers can increase trust with a suspicious audience. Bringing the value in episode 49 by discussing how you can flip the marketing funnel around and work your way backwards to find out what your customers want so they truly want to see your ads. You’re going to hear: ● What IRATE is and why you should apply it to your marketing. ● Why you should ask your customers questions. ● And why you should brace yourself for raw and honest answers What’s Inside: ● What does couple’s counseling look like for a dysfunctional sales and marketing team? ● In the old days, marketing communication models were about the sender and the receiver, but those days are turned on their head with internet marketing. ● Bad conversion rates are going to come back and bite you if 75% of the people who see your product walk away. ● What “big rock content” is and why it’s so incredibly valuable for your marketing. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on The Secret Army Gina Balarin on LinkedIn


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048: Stop Being a Salesperson, Be Yourself! with RACHEL CROCKER

Do you turn into a "salesperson" right before you meet your potential client? Are you still following sales scripts? Are you a solopreneurs or business professional passionate about your area of expertise, but don't know how to quite close the sales conversation, or take those appointments and turn them into customers? Then say hello to sales and business coach, Rachel Crocker, hot off the presses with episode 48 of Marketing and Sales, Over Cocktails! Rachel, who has been helping folks just like you get your online coaching business off the ground, not only from a "how do I start?" standpoint, but also from a "how do I close sales?" standpoint as well. With over 6,000 followers on Instagram, Rachel’s get's into some of the following topics on today's episode. ● How you can close better. ● Why you don’t need a brick and mortar business anymore. ● How to have a great impact without being face-to-face. ● Showcasing your expertise in today’s crazy world. Stop the painful and expensive revolving door of salespeople by training them better from the start. What’s Inside: ● Young reps want to sell their product so bad that they lead with the product instead of leading with the problem. ● Sales scripts strip your personality out of the selling equation. ● How to reject the one-size-fits-all selling approach and find the right tool for the right audience. ● If you haven’t figured out that 97% of people start the buying process online, then you’re going to be left behind. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on Rachel Crocker Consulting


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047: Stop Being a Weenie! with KATIE MCMANUS

With one great tagline after another, business coach and all-around badass business owner, KATIE MCMANUS joins me this week on Marketing and Sales, Over Cocktails, and you will want to carve out some time for this one! Totally fun, slightly irreverent, and usually the smartest person in the room or on the Zoom, McManus tells us how she went from an online dating coach for men, into one of the more sought-after business coaches on LinkedIn. Her tagline, “Stop being a weenie and start your business already!” tells you all you need to know about her coaching style. In this fun-filled interview with lot's of laughter, you’re going to hear Katie’s advice for: ● Heart-centered service providers who want to make a living wage. ● Niching down without cutting off potential clients. ● Small businesses who are ready to scale up. What’s Inside: ● Coaching programs do not prepare you for running a business, so Katie’s taken on that challenge to help coaches dream bigger. ● When you choose a niche, prepare to dance with the universe as you figure out what people really need. ● If you want to gag when you think about selling, you need to try out Katie’s “holistic selling.” Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on Katie McManus


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046: Can Sales and Marketing REALLY Work Together? with SHERRI SCHWARTZ

Straddling both sides of the sales and marketing worlds, the Senior Director of Marketing for First Orion (a company change since the podcast was first recorded), Sherri Schwartz took her experience as the number one sales rep in a male dominated industry, and turned it into a highly successful career in both sales and marketing. Get ready for a Marketing and Sales, Over Cocktails episode filled with high-end advice for both sides of the sales and marketing aisle. With experience in startups, military sales, and fintech, Sherri shares her brilliant advice and experience navigating the ecosystems of sales and marketing and getting them to work together. In this episode, Sherri and I dive into what it’s like to thrive in the sales bro culture; what it means to be a sales champion to the marketing team, and how to get ahead with hard work and extensive preparation. You'll also hear: ● How her sales and marketing background helps her integrate the two teams. ● Why she uses educational meetings to get key constituents together. ● Her perspective on building a marketing system for startup companies. What’s Inside: ● What to do when you’re building a startup’s marketing from the ground up and you don’t have a benchmark from the previous year to measure against your success. ● If you feel like your sales pitch is stuffy, I’d encourage you to start a TikTok account. ● Why you should monitor the words people use to discover you so that you don’t miss out on what consumers want. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on Sherri Schwartz on LinkedIn


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045: What Can a Former Painting Contractor Teach You to Improve Your Business? with Torlando Hakes

If you think the contracting world is full of misfits and hacks just trying to take your money, you would be very wrong. Yes, those misfits and hacks do exist, unfortunately, but the majority are smart, competent, successful small business owners that know how to run teams and schedules and everything else you need to master to have a successful enterprise. And my latest guest on Marketing and Sales, Over Cocktails, TORLANDO HAKES, is a great example of the successful contractor we all could emulate, no matter what business we run. A former very successful painting company owner, now in the corporate world, Torlando talks about how he has used many of the skills he learned running his own contracting business, including the SCRUM Method, which focuses on three very specific questions that you need to ask everyone in your company, every morning. In this highly informative episode, Torlando talks about: ● How to gain leverage over your competition by selling your expertise. ● Why podcast marketing is so effective in the trade industries. ● Detailing all of the steps of a job can help you pinpoint exactly where you’re losing time and money. ● How Torlando figured out how to communicate his processes successfully to his employees. Also inside: ● Torlando painted his way through college, and by the time he graduated from college, he had a business on his hands. ● How Torlando built a system that eliminated the need for a production manager in his business. ● Using the Scrum approach, Torlando has streamlined efficiency to the nth degree, and he wants to teach other contractors and small business owners how to improve their business processes too. Mentioned in this Episode: Sprint: The Scrum Playbook for Paint Professionals & Craftsman Professionals Torlando Hakes on LinkedIn PaintED podcast The 7 Secrets to Selling More By Selling Less Shoot me a question on


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044 - Thinking Better Will Result in Selling Better, with DAN MANNING

How do you solve problems? With force? With money? With conversation? Or, with better thinking? Meet critical thinking expert and author of the great book, "Thinking Better: Critical Thinking & Creativity Through Trusting Collaboration ," DAN MANNING, as he joins me in this fascinating and entertaining episode of Marketing and Sales, Over Cocktails. A former A10 fighter pilot for the Air Force and then a military diplomat who speaks fluent Russian, Manning will drop your chin with his stories and insight on how he became an expert on how to actually THINK BETTER. Sit back and enjoy as we discuss the importance and significance of collaboration, creativity, and proper strategy in all types of situations, and how most of it can be applied to your sales processes, and your business. Listen as he describes that thinking "outside the box" is only the first step, and that the "fear of future regret" is real and debilitating. What’s You'll Hear: ● How guessing the weight of an ox can teach us about collaborative critical thinking. ● How do you come up with great ideas to improve your company? ● Why the fear of future regret is holding you hostage, and how you can break free of that limiting belief. ● Are you treating your beliefs as a fact? How to tell the difference between the two. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me a question on Dan Manning on LinkedIn Hi.Training Thinking Better: Critical Thinking & Creativity Through Trusting Collaboration


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043: Can an Anxiety Coach Help You Sell More? with BIBI ONSORI

Is anxiety stopping you from the success you wish to attain? Or getting into the relationship you want to have? Or possibly even preventing you from chasing after that promotion you've always wanted? Well, you're not alone. Anxiety is everywhere, and ALL of us deal with it, or should I say, try to deal with it. In this fascinating episode of Marketing and Sales, Over Cocktails, Anxiety Coach, Bibinaz Onsori understands all of it. While in a previous high-pressure sales career, she dealt with terrible anxiety and had to learn and figure out how to manage and fix it. She visited over 25 different psychologists, therapists, and psychiatrists before she found the proper help, and today, she's figured out a way to help you. Bibi works with clients as the Anxiety Coach, helping them identify the source of their anxiety and offers solutions and strategies to address it. In this podcast, Bibi talks about how anxiety holds many salespeople back from their goals, their potential, and getting ahead. She gives strategies for working through it, like: ● Writing down all of your wins. ● Practicing diaphragm breathing. ● Identifying the source of your anxiety. What’s Inside: ● While working through anxiety issues, many of Bibi’s clients say “I don’t know”, which is really just a common way for someone to say “I don’t want to go there." ● For most people, the specific root causes of anxiety are all very similar to each other. ● How to deal with business anxiety, or the fear of failure, the fear of judgement, and the fear of the unknown. Mentioned in this Episode: The 7 Secrets to Selling More By Selling Less Shoot me an "Ask Allan" question on TheInnerRoommate Visit my website at