Marketing for Consultants

Business & Economics Podcasts

Marketing for Consultants: the podcast that helps independent consultants and subject matter experts to get more clients without having to beg for referrals, or make soul-destroying cold calls! This podcast features interviews with successful consultants - in any field - who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Learn more at https://marketingforconsultants.com/podcast

Marketing for Consultants: the podcast that helps independent consultants and subject matter experts to get more clients without having to beg for referrals, or make soul-destroying cold calls! This podcast features interviews with successful consultants - in any field - who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Learn more at https://marketingforconsultants.com/podcast

Location:

United States

Genres:

Business & Economics Podcasts

Description:

Language:

English

Episodes

How to Be a Seven Figure Consultant with Douglas Squirrel

4/29/2021

People use the word "remarkable" quite often in conversation, but I think we don’t give much thought to the literal meaning. Douglas Squirrel has done just that, and made it a deliberate part of growing his solo consulting business to over $1MM in revenue. In this episode we talk about how he built a reputation in a small community by delivering big results. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for...

Duration:00:41:37

How to Find Your Strategic Beachhead with Philip Morgan

4/29/2021

Deciding how to specialize your business, and then actually implementing that decision are the two phases of specialization. In this episode, Philip Morgan and Alastair McDermott discuss the transition from generalist to specialized, and when specialization is less important. They also discuss when to use brand marketing rather than direct response marketing techniques. Explicit Language Warning: note there are two very brief instances of explicit language - actually the title of a book -...

Duration:00:52:10

How Vertical Specialization Allows You to Punch Above Your Weight with Wolfram Moritz

4/29/2021

You sometimes hear David vs Goliath stories in business, so when Wolfram Moritz told me how his 6-person firm beat a competitor with over 200,000 employees I wasn’t shocked but I had to know more about how they differentiated their firm. In this episode, Wolfram and Alastair discuss vertical specialization and how to become the authority in a billion dollar industry. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for...

Duration:00:43:57

How to Specialize: from Web Generalist to Industry Specialist with Sara Dunn

4/29/2021

Sometimes it takes a kick in the teeth to realize you need to change something about your business. In this episode, Sara Dunn tells us about experiencing that frustration and how it motivated her to find her niche. She speaks with Alastair about the importance of specialization. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for Consultants On LinkedInOn TwitterOn YouTube Subscribe to the email list at...

Duration:00:31:54

How to Build a Successful Consulting Business with Richard Newton

4/29/2021

It can be difficult to figure out how to find your first clients and sell to them at the right price. In this episode of Marketing for Consultants you’ll hear Richard Newton share his insights on how to run a successful consulting business, how to find clients, and why he has published 13 books and counting. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for Consultants On LinkedInOn TwitterOn YouTube Subscribe to the...

Duration:00:41:41

Time Management for Superheroes with Heather Steele

4/29/2021

As a business owner, simply getting things done can be difficult, but getting things done successfully while also care-giving is remarkable. In this episode, you'll hear from Heather and Alastair as they discuss how “superheroes” manage their time. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for Consultants On LinkedInOn TwitterOn YouTube Subscribe to the email list at MarketingForConsultants.com Like what you...

Duration:00:54:21

How to Become The Recognized Authority with Jonathan Stark

4/28/2021

Becoming an expert in your field takes a lot of work and effort. But if you want to be recognized as an authority, you need to do more. In this episode, you'll hear from Jonathan and Alastair as they discuss how to become that recognized authority. Show Notes Access all the links mentioned in this episode in the show notes here. Connect with Alastair and Marketing for Consultants On LinkedInOn TwitterOn YouTube Subscribe to the email list at MarketingForConsultants.com Like what you...

Duration:00:41:19

Niching Down Your Consulting Business with Alastair McDermott

4/28/2021

Niching Down Your Consulting Business sith Alastair McDermott

Duration:00:36:59

Trailer: Marketing for Consultants Podcast Preview

4/27/2021

How to Make $1 Million/Year as a Solo Consultant: Marketing for Consultants Podcast Trailer

Duration:00:10:59