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The Recognized Authority

Business & Economics Podcasts

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

Location:

United States

Description:

The Recognized Authority: the podcast that guides Invisible Experts on the journey to becoming a Recognized Authority in your field, so you can: 👉 increase your impact 👉 command higher fees 👉 work with better clients This podcast features interviews with successful consultants who are willing to share the ups and downs of their story to inspire and educate our listeners. We also interview marketing and sales experts who have a message or lesson that is relevant for a B2B professional services audience. We'll cover all aspects of business developement, sales, marketing and lead generation with advice, tips and in-depth analysis specifically aimed at independent consultants & specialized consulting firms. Topics include developing a unique point of view, how to create your product ladder, building your audience, how to make more time for your consulting business, building your podcast funnel, confessions of a million dollar consultant, the compound effect of content, you don’t need to be unique to stand out, earning and holding attention, don’t overthink your content, bland content and burnout, making video marketing easier, how to build a strategic narrative, how content can save your business, using case studies to build trust, why positioning is crucial to your business, and lots more. Previous guests include Alan Weiss, Marcus Sheridan, Mark Schaefer, David C. Baker, Ron Baker, Evelyn Starr, Michael Zipursky, Jonathan Stark, Geraldine Carter, Mike Clay, Sara Dunn, Louis Grenier, Anne Janzer, Philip Morgan, Rochelle Moulton, Norbert Schwarz, Heather Steele, Douglas Squirrel and many more. 👉 Learn more at TheRecognizedAuthority.com/podcast ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🤗 Connect with Alastair and The Recognized Authority: ➡️ LinkedIn ➡️ Twitter ➡️ YouTube Misspellings for searches: Alistair, Allister, Alister, Alasdair, Alisdair, Alister, MacDermott, The Recognised Authority. The correct versions are Alastair McDermott & The Recognized Authority 🤗

Language:

English


Episodes

How to Be a Key Person of Influence with Chris Do

5/23/2022
A key person of influence is someone who is able to separate themselves from the market, to command the lion's share of attention, and is able to charge a price premium. They are one of the few names mentioned whenever it's connected to a particular subject. In this episode, Chris Do and Alastair McDermott discuss how you can become a key person of influence, why sharing the "secret sauce" is so important, and why it's better not to have a viral hit too early. They also discuss how to...

Duration:00:49:56

Sell Expertise, Not Your Hands with Kevin C. Whelan

5/16/2022
We often start out working on execution, implementing projects for clients after they've decided on strategy. Our former guest David C. Baker talks about this as "working with your hands". But we can have more impact, be more profitable, and enjoy our work more if we can shift back a step to the strategy phase, selling our expertise rather than the output of our "hands". In this episode, Kevin C. Whelan and Alastair McDermott discuss why and how to make the shift out of selling...

Duration:00:50:32

Specialization Case Study with ReeJade Richmond

5/11/2022
Even just contemplating niching down your business can feel absolutely terrifying. That's why I think it's so important to hear from people who have done it successfully, and learn about the massive rewards that they are seeing. In this bonus episode, ReeJade Richmond and Alastair McDermott discuss how ReeJade niched down her consulting business to focus specifically on memberships, how she saw results incredibly quickly, and the huge rewards that have come from the tighter focus. A...

Duration:00:17:05

Creating Your Content Marketing Strategy with Heather Chavin

5/9/2022
As independent consultants, our approach to publishing content is often haphazard and inconsistent: the topic depending on what issues are top of mind, and the schedule based on our client workload. One way to ameliorate that is to create a content marketing plan: some guiderails to help us stay on track. In this episode,Heather Chavin and Alastair McDermott discuss what a content marketing strategy looks like for an independent consultant, how thinking of it as a funnel can be useful for...

Duration:00:52:23

Building Your Podcast Funnel with Jonathan Baillie Strong

5/2/2022
Podcasting is a hot topic, and you heard before on this show and others why you should consider both guesting on podcasts, and even starting your own podcast. But where to start? In this episode, Jonathan Baillie Strong and Alastair McDermott discuss how to approach podcasting as an authority building platform. They talk about different formats of podcasts, how a podcast mini-series can be very effective at building authority in a specific niche, and how to create a podcast funnel for...

Duration:00:49:09

How to Make More Time for Your Consulting Business with Faheem Moosa

4/25/2022
If you're a consultant who wants to build authority, you need to do that through content creation. That involves writing and speaking. Publishing words, videos, or podcasts. Every consultant who walks this path hits the same problem: lack of time. How do you find the time to deliver high pressure client projects, create content, and build a pipeline? In this episode, Faheem Moosa and Alastair McDermott discuss how consultants can build a sales pipeline while you're also working on...

Duration:00:52:36

Building Your Audience with Dan Sanchez

4/18/2022
Effective marketing is difficult to get right, and independents like us have a lot to juggle when marketing ourselves. Hubspot says that the biggest determinant of effective marketing is your audience. If we're not properly targeting our ideal clients, we might as well not be marketing at all. In this episode, Dan Sanchez and Alastair McDermott discuss how to start building an audience, what types of channel to target, and how the different types of content can work for each channel. They...

Duration:00:48:47

Confessions of a Million Dollar Consultant with Alan Weiss

4/15/2022
Growing a consulting business to seven figures seems an impossible goal for many independent consultants, but it is possible, and my guest today is the Million Dollar Consultant himself, Dr. Alan Weiss. Alan is a polarizing character, probably the most polarizing figure in the consulting industry. During this conversation I ask him about his provocative and contrarian style, and he explains his perspective and why he likes to poke people. At the same time, even those who aren't fans of...

Duration:00:49:59

The Compound Effect of Content with A. Lee Judge

4/11/2022
Everyone is talking about how we should create more content. Write more blog posts, write more LinkedIn articles, start a podcast, do more video on social. But when we actually start creating this content it seems to be hugely time consuming for very little return on our efforts. In this episode, A. Lee Judge and Alastair McDermott discuss the compound effect of creating content over time, and creating a body of work that builds your authority and personal brand. They also discuss why and...

Duration:00:39:31

You Don't Need to Be Unique to Stand Out with Belinda Weaver

4/4/2022
"Embrace what makes you different" "Stand out from the crowd" "Have a distinct point of view" "Find your 'Blue Ocean'" Everyone is telling us that we need to show how unique we are, how we are different from our competitors. Is that really what we need to do?" In this episode, Belinda Weaver and Alastair McDermott discuss how to shine the spotlight on your business, yourself, and your clients so you become more chooseable to your ideal client. They also discuss repurposing your...

Duration:00:42:34

Earning and Holding Attention with Ian Brodie

3/28/2022
Attention is a currency, something we all spend on those who entertain us, and those who help solve our problems. In a cluttered, noise-filled world, getting your ideal client's attention focused on your content is difficult, creating content that will hold their attention even more so. In this episode, Ian Brodie and Alastair McDermott discuss how you can earn the attention of your ideal buyers, and how to incorporate humour in a way that is congruent with your personality and style. They...

Duration:00:54:09

Don't Overthink Your Content with Teodora Pirciu

3/21/2022
We know that creating and publishing content is a key part of building your authority - you've heard it from many guests on this podcast. But yet it's still difficult to find the time to create that content. And even after we create it, we still need to deal with our perfectionism and other fears that hold us back from hitting the publish button. In this episode, Teodora Ema Pirciu and Alastair McDermott discuss the difficulties in creating good content, why we shouldn't fear repeating...

Duration:00:47:47

Bland Content and Burnout with Craig Burgess

3/17/2022
Special bonus episode: Bland Content and Burnout with Craig Burgess This is a special bonus episode of the podcast, and it’s very different from our usual interview episodes. It’s a behind the scenes look at an impromptu conversation between Craig Burgess and I. This is the first time I ever spoke to Craig and I thought our conversation was really interesting, and might be useful for someone out there to listen in. When we started chatting we had no intention of publishing this publicly,...

Duration:01:02:34

How to Build Your Personal Brand with Mark Schaefer

3/14/2022
Building a personal brand is advice we hear a lot, but it's not always clear what that means, why it's important, or whether it's something we can approach in a deliberate way. In this episode, Mark Schaefer and Alastair McDermott discuss why personal branding is overtaking corporate branding, the four key steps to building your personal brand, and the mistakes that a lot of people make along the way. They also discuss entertainment value in business content, why an 18 month mindset in...

Duration:00:42:45

How to Create Your Product Ladder with Chris Lema

3/7/2022
As consultants, we often think about having a single core offer - usually a high ticket offering. But it's not always a good fit for a lot of our potential clients, and there are some clients who are willing to pay more to get more. So how should we approach creating a product or services ladder? In this episode, Chris Lema and Alastair McDermott discuss how to think about product ladders, including the three key offers you can include in your ladder. They also discuss how content...

Duration:00:45:11

Making Video Marketing Easier with Nina Froriep

2/28/2022
Video is the medium of choice for many, and the social platforms encourage and even incentivize us to upload videos directly. But so many consultants and experts are reticent to use video for marketing. Video seems complex, expensive and time consuming to produce, and requires "a particular set of skills"... or does it? In this episode, Nina Froriep and Alastair McDermott discuss how to make video marketing easier, including practical steps you can take to look better on camera, reduce...

Duration:00:49:55

Developing a Unique Point of View with Tom Critchlow

2/21/2022
As experts, we hear the advice that we should have a distinct - maybe even unique - point of view that comes through in our work, when we speak, and when we write. But what does it mean to have a point of view? Do you need to sound like Alan Weiss or Gary Vee when you write? In this episode, Tom Critchlow and Alastair McDermott discuss how to develop your unique point of view as an expert, and how to implement it in practice. They also discuss publishing, both in terms of books, the value...

Duration:00:49:32

How To Build A Strategic Narrative with Guillaume Wiatr

2/14/2022
Storytelling has been the topic du jour in marketing over the past couple of years. We all know we should use stories more in business, but what does that actually mean from a practical standpoint? In this episode, Guillaume Wiatr and Alastair McDermott discuss a practical approach to using stories in business, the seven elements of a strategic narrative, and how to develop your origin story. They also discuss the four different strategic narratives that can be used in your business, as...

Duration:00:47:15

The New Publishing World with Melissa G. Wilson

2/7/2022
Book publishing has changed dramatically over the past couple of decades. Traditional publishing no longer has a monopoly on distribution, and authors can thrive independently. Hybrid publishing models are springing up. What does it all mean for experts who write a book? In this episode, Melissa G. Wilson and Alastair McDermott discuss the new world of publishing, what's different about thought leadership books, how a series of books can be trademarked, and how to use books to build an...

Duration:00:48:37

How Content Can Save Your Business with Marcus Sheridan

1/31/2022
Writing articles for your website or social media is hugely time consuming, and it's so difficult to find the time when you're already working long hours on client projects. But you need to make the time. Here's why. In this episode, bestselling author & renowned speaker Marcus Sheridan and Alastair McDermott discuss how writing articles, answering client questions, and giving away "proprietary" secrets saved his business. The internet has changed the sales process forever, and we need to...

Duration:00:50:36