The Recognized Authority

Are you a thought leader grappling with how to adapt to the rise of AI? In this episode, The Recognized Authority podcast host Alastair McDermott sits down with co-host Alistair McBride to discus a pivotal shift. They discuss Tune in as these forward-thinking unpack unknown unknowns and try to map out this rapidly evolving frontier that you can't afford to ignore. 👉 Find The AI-Powered Business Leader here at AIPowered.biz Key Insights: - AI presents an urgent priority that businesses and thought leaders must address - AI increases productivity but could compromise credibility if misused - Thought leaders need "AI literacy" to responsibly understand and apply the technology - AI has profound implications across business processes, privacy, IP, society Strategies: - Continuously evaluate and adopt new AI capabilities as the space rapidly evolves - Establish ethical AI usage policies, including vetting training data sources - Run AI models locally to avoid feeding private client data into cloud services - Use AI as a supportive tool, not to fully automate authorship Quotes: "AI is coming for us first. So, this is kind of like the total reversal of technology in the past where we've usually been kind of inoculated against it." - Alistair McBride (9:31) "We need to be literate; we need to be AI literate. We need to understand how these systems work." - Alastair McDermott (16:49) "We need to figure out how this is going to impact us because this is going to change businesses. It's going to change society. It's going to change industries." - Alastair McDermott (17:53) 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to establish yourself as an authority in your niche? Discover the proven strategies used by over 150 bestselling authors, thought leaders and industry experts. In this insightful episode of The Recognized Authority podcast, host Alastair McDermott is joined by his friend Alistair McBride to reveal the top advice for building authority - extracted from over 162 episodes and 200+ hours of audio content. You'll learn: Key Insights: Strategies: Don't miss this content-packed episode that distills the wisdom of the world's top authorities into an actionable blueprint you can follow. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to position yourself as an authority in your industry? Do you feel overshadowed by more established peers and competitors? If you want to attract high-value clients and truly showcase your expertise, this episode of The Recognized Authority podcast is a must-listen. Host Alastair McDermott tackles a listener question from Mark, a financial consultant seeking practical advice on building authority and a strong personal brand to attract high-net-worth individuals. In his response, Alastair discusses the art of positioning, sharing invaluable strategies that will help you stand out in the "sea of sameness". Here's a glimpse of what you'll learn: Don't miss this opportunity to gain actionable insights from one of the leading experts in the field. Tune in now and unlock the secrets to establishing yourself as the recognized authority in your niche. 0:11 Establishing Authority in a Crowded Field 2:03 Analyzing Your Positioning 3:21 Conversations with Ideal Clients 6:04 Creating Content to Build Authority 8:26 Repurposing Content for Maximum Impact 10:15 Implementing Positioning in Marketing Platforms 13:38 Revisiting Positioning and Content Strategy 14:33 Embracing the Content Creation Learning Curve 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

What unexpected YouTube strategy could potentially earn you as much as $300K in just one month? In this episode of The Recognized Authority, host Alastair McDermott talks to Cyan Cooper about his counterintuitive strategy for generating massive revenue on the platform. Instead of narrowly targeting his client's niche, Cyan intentionally made videos for a much broader, "wrong" audience. Incredibly, this unlocked 100% more revenue in just 30 days time! Cyan and Alastair unpack this strategy, and also discuss insider tips such as: Don't miss this fascinating discussion on contrarian YouTube tactics that could transform your channel's performance. Tune in now! Insights: Strategies:

Are you overwhelmed by the hype surrounding AI? Do you struggle when it comes to figuring out the practical applications of AI in business? In this insightful solo episode of The Recognized Authority podcast, Alastair McDermott delivers a presentation to a group of business leaders, simplifying the principles ofAI and providing actionable strategies for using this transformative technology in your business Drawing from his expertise, Alastair tackles the questions on every business leader's mind: Through this compelling presentation, you'll gain valuable insights: Strategies: Don't miss this opportunity to separate hype from reality and unlock the potential of AI for your business. Tune in as Alastair McDermott shares his wisdom on navigating the age of artificial intelligence through this informative presentation. ➡️ Get your free guide to getting started with AI at LearnAI.guide ➡️Book a call with Alastair at rec.nz/coffee 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you an expert struggling to stand out in a crowded market? Have you considered leveraging the power of video content but feel overwhelmed by the learning curve and technical demands? In this episode of The Recognized Authority, host Alastair McDermott chats with video production expert Juma Bannister to demystify the world of video and share actionable strategies for experts looking to amplify their authority through compelling visuals. In a world where attention spans are dwindling and competition is fiercer than ever, creating a personal brand with video has become a make-or-break necessity. Juma, a recognized authority in video creation, reveals why your on-camera presence and production quality directly impact how you're perceived by your audience – and how to leverage these elements to your advantage. Throughout this insightful conversation, you'll discover: Whether you're a seasoned pro or a video newbie, this episode is a must-listen for any expert seeking to harness the power of video to amplify their authority, attract high-value clients, and future-proof their business in the age of AI-generated content. Tune in now and unlock the secrets to becoming a video content powerhouse! Find all the shownotes at rec.nz/170 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://rec.nz/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Have you ever struggled to find the right content marketing strategy that aligns with your personality and strengths? In this candid conversation on The Recognized Authority podcast, host Alastair McDermott sits down with Luca Ingianni, an agile consultant specializing in embedded systems. Luca shares his refreshingly honest journey of "failing his way to success," experimenting with various content formats and outreach approaches over the years. From the writing challenges of blogging to the unexpected connections formed through podcasting, Luca's story offers valuable insights for experts and consultants seeking to build their authority and attract better clients. In this episode, you'll discover: Tune in today to gain inspiration and actionable tips from Luca's authentic, trial-and-error approach to content marketing and authority building. Topic: content marketing, podcasting, blogging, authority building, consulting, sales, relationships Key Insights:

Have you ever wondered if you could write a compelling book that resonates with your audience? Have you ever thought about starting a podcast? In this episode, host Alastair McDermott shares his unique approach to turning his podcast, "The AI-Powered Thought Leader," into a valuable book on the same topic. Alastair reveals his process, from selecting guests who can provide valuable insights to synthesizing their perspectives into a cohesive narrative. He discusses: Don't miss this rare glimpse into the making of a thought-provoking book. Key Insights: Tune in and learn how to transform your own podcast into a cornerstone content piece that solidifies your expertise. "Having these conversations really helps me to figure out the scope of the problem and the scope of the problem area." - Alastair McDermott 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

In this episode of The Recognised Authority podcast, Alastair examines the impact of artificial intelligence (AI) on the world of thought leadership. Alastair shares insights from his conversations with renowned thought leaders, including Mark Schaefer, Jonathan Stark, Debbie Jenkins, and Erin Austin. The episode explores the complex balance between leveraging AI tools to enhance productivity and efficiency, while preserving the authenticity and credibility that are the hallmarks of true thought leadership. Alastair highlights the potential risks of AI-generated content, including issues of bias, discrimination, and the spread of misinformation, and provides practical strategies for navigating these challenges. Key topics discussed include: Whether you're an established thought leader or aspiring to become one, this episode offers invaluable insights to help you thrive in the rapidly evolving world of AI and thought leadership. Tune in to learn how you can embrace the opportunities presented by AI while safeguarding the integrity of your personal brand and thought leadership. Key Insights: Strategies: Topic: thought leadership, artificial intelligence, AI, authenticity, credibility, content creation, intellectual property, ethics, personal branding 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you a consultant struggling to break through the six-figure revenue ceiling? You're not alone. Many consultants face a myriad of challenges when trying to scale their business from six to seven figures. In this episode of The Recognized Authority podcast, host Alastair McDermott is joined by Danilo Kreimer, founder of the Boutique Consulting Club, to unpack the common roadblocks and provide actionable strategies for accelerating revenue growth. Danilo shares his "deciding, learning, and doing" framework, which addresses the three primary challenges consultants face: strategic decision-making, capability building, and execution. He also emphasizes the importance of "fiduciary advice" and understanding the unique nature of consulting as a "credence good." Here are some of the valuable topics covered: Tune in to gain insights from Danilo's extensive experience in helping consultants unlock their revenue potential and transform their business. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/from-6-to-7-figures/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

I was asked for the"secrets" I have for marketing. The biggest secret is this: *drum roll* Vertical specialization *Jedi Wave* "this is the secret you've been looking for" Really? Yes, really. Based on metric fscktonnes of research (that's the technical term) I conducted, and reading the research of others, I believe that positioning your business as specializing in a single vertical is the "magic bullet" that will result in more leads & sales than any other marketing strategy. Why is it a secret? Because niching down to a single vertical scares the crap out of people. There are loads of reasons to fear it: it's turning down opportunity (somewhat valid but doesn't really happen) or "I'll get bored just working in one industry" (highly unlikely, as you specialize you find deeper, more interesting problems.) And it's also difficult, and time consuming, and lots of other problems. But it's worthwhile. What's my call to action? Simple: don't just take my word for it: Listen to Wolfram Moritz and Brad Farris and Jonathan Stark and Sara Dunn and Louis Grenier on the Marketing for Consultants podcast. Go read Philip Morgan's "The Positioning Manual for Indie Consultants" where he walks you through how and why to specilize. Read the Business of Expertise from David C. Baker where he lists the pros and cons of vertical vs horizontal specialization. Read Spiraling Up from Lee Frederiksen & Aaron E. Taylor. In fact, check out everything from Hinge, including Kelly J. Waffle's interview with Yitzi Weiner in the Thrive Global Community. Thank you for attending my TED rant.

Amazon is now limiting authors to a mere THREE (3!) new book uploads per DAY to curb the influx of AI-generated content flooding the market. This highlights the existential threat AI poses to thought leaders and authority builders in an age where artificial intelligence can seemingly replicate any form of content. Will AI devalue the work of authors, speakers, and content creators? How can thought leaders protect their hard-earned authority and credibility? In this episode of The Recognized Authority, Alastair McDermott is joined by thought partner Al McBride to dissect the existential threat AI poses to experts and thought leaders. The conversation delves into the pros and cons of leveraging AI for automating content repurposing across multiple formats like podcasts, blogs, and videos. While AI assistance can streamline workflows, the speakers emphasize the irreplaceable value of the human writing and editing process for clarifying expertise. They examine the potential of podcasting, video content, and live interactive sessions to humanize brands and build authentic connections that AI struggles to replicate. They discuss strategies for demonstrating true mastery through unscripted Q&As, webinars, and cultivating a vast body of work. Key Insights Check out Alastair's new show The AI-Powered Thought Leader 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/AlastairMcDermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/TheRecognizedAuthority 💻 - WEBSITE: https://TheRecognizedAuthority.com

How does an aspiring thought leader stay authentic and credible in the age of AI? As artificial intelligence tools become increasingly sophisticated, the question arises: how can we leverage these powerful technologies without compromising our unique insights and personal touch? In this introductory episode of The AI-Powered Thought Leader podcast, host Alastair McDermott dives deep into the tension between thought leadership and AI-assisted content creation. Joined by a special guest, he explores the nuances of using AI as a tool to enhance your expertise while maintaining your authentic voice. Topics include: Will AI undermine the value of human effort and marginalize intellectual labor? Or can we harness its power to amplify our ideas and reach new heights of influence? Don't miss this insightful episode that will reshape your understanding of AI's role in thought leadership. 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Do you struggle to command premium fees or attract your ideal clients? If so, you're not alone. Many experts remain invisible, despite their wealth of knowledge and experience. In this special episode, of The Recognized Authority podcast I'm sharing my appearance on The Selling Show with David Newman, where we discuss the challenges of commanding premium fees and attracting ideal clients, despite having extensive expertise. Listen to this insightful discussion on building your authority and securing your value in the marketplace, shared with David Newman's permission. Together, they explore: Whether you're a consultant, coach, or professional service provider, this episode offers invaluable insights to help you break free from obscurity, attract better clients, and ultimately, achieve the recognition you deserve. Tune in now and discover how to position yourself as the go-to authority in your field. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/blueprint-to-showcase-your-expertise 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you struggling to connect with prospects without coming across as salesy? Do you want to build real trust and add value instead of being seen as just another pushy sales rep? Join sales expert Jeff C. West on The Recognized Authority podcast with host Alastair McDermott to unlock the secrets to effortlessly grabbing any prospect's attention. Learn simple but powerful ways to uncover your prospect's real pains and needs, along with easy tips for creating value without asking for the sale. Discover how to become "objection proof" by focusing everything you say on improving your client's life. If you feel salesy and struggle to connect with prospects, this episode will transform your approach. Tune in now to turn more prospects into delighted clients!

Are you struggling to get clients to say "yes" to your offers? Do you pour time and energy into creating programs, services and products only to get crickets in response? Crafting compelling offers that speak directly to your ideal client's biggest needs and desired outcomes is crucial to business growth and making sales. In this episode of The Recognized Authority podcast, host Alastair McDermott interviews conversion marketing expert Jason Van Orden about his proven framework for creating irresistible offers that convert. Key topics covered include: Tune into this valuable discussion to get the inside scoop on crafting offers your dream clients simply can't refuse! 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/craft-an-irresistible-offer/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you tired of relying solely on word-of-mouth and referrals to drive your business? Do you dream of commanding premium fees and attracting better clients? The secret is to establish yourself as a recognized authority in your field. But how do you actually achieve this? In this episode of The Recognized Authority podcast, host Alastair McDermott dives deep into the practical steps required to implement an authority strategy. He covers: - The crucial foundations of positioning and messaging - Crafting an effective content strategy that resonates with your audience - Creating high-quality, evergreen content that demonstrates your expertise - Leveraging AI and interviews to streamline the content creation process - Distributing your content through your website, social media, and beyond - The importance of consistency and building a body of work over time Tune in to learn Alastair's framework for transforming your expertise into authority, attracting better clients, and commanding higher fees. Topic: authority marketing, content strategy, positioning, messaging, content creation, content distribution, lead generation Key Insights: - Establish a solid positioning and messaging foundation before building a content strategy - Pick a tight niche or focus area to become known as an authority in - Create evergreen, educational content that helps solve your audience's problems - Consistency and building a body of work over time is crucial for authority building - Use interviews and AI tools like ChatGPT to streamline content creation - Distribute content through your website, social media, and other channels - Attracting inbound leads allows you to command premium fees and work with better clients Strategies: - Use AI and voice dictation tools to create content strategies and streamline content creation - Leverage interviews with experts as a shortcut to creating high-quality content - Gate some content behind email opt-ins to capture leads - Repurpose and reuse content across multiple formats and channels - Approach content creation with the mindset of building an evergreen body of work Process: - Steps for implementing an authority strategy: - Establish positioning and messaging - Build a content strategy - Start creating content - Publish content on your website (some gated, some ungated) - Distribute content on social media - Create more content consistently over time 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/implement-an-authority-strategy/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you a consultant struggling to generate leads from your website? Does your site feel more like an online brochure than a lead gen machine? In this episode of The Recognized Authority, host Alastair McDermott outlines the key differences between passive “trust-building” websites and more active, inbound marketing-focused sites designed specifically for lead generation. Tune in to discover: If your consulting website isn’t delivering leads, this episode will give you a step-by-step blueprint for evolving it into an effective inbound marketing machine. Key Insights: Strategies: 👉👉 Download your free website audit checklist here 👈👈 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com

Are you struggling to gain visibility and be seen as an authority in your field? Do you feel like you have important knowledge and expertise to share, but you're not sure how to package it up into a compelling narrative that attracts your ideal audience? In this episode of The Recognized Authority podcast, host Alastair McDermott interviews Pamela Slim, author of the award-winning book Body of Work: Finding the Thread That Ties Your Story Together. They have an enlightening discussion about the power of developing a coherent body of work over the course of your career to build up recognized authority and become known as a thought leader. If you want people to see you as an authority, you need to learn how to connect the dots and communicate clearly all the value you offer. Tune in now to pick up strategic advice from Pamela Slim on crafting your unique body of work. 🗒️ Show Notes 🗒️ Access all the links mentioned in this episode in the show notes here: 👉👉 https://therecognizedauthority.com/create-your-body-of-work/ 👈👈 ---------------------------------------------------------------------------------------------- ✉️ Subscribe to the email list at TheRecognizedAuthority.com 🎙️ Record a question or voice message for the show at TheRecognizedAuthority.com/question ⭐ Like what you heard? Please help share the podcast by leaving a rating & review 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🕮 - NEW BOOK: Alastair's new book "33 Ways Not to Screw Up Your Business podcast" https://rec.nz/book 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 🚨 – FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA… 👇 👑 – LINKEDIN: https://www.linkedin.com/in/alastairmcdermott/ 👑 – TWITTER: https://twitter.com/WhatStrategy 👑 – FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 – INSTAGRAM: https://www.instagram.com/WhatStrategy/ 💻 – WEBSITE: https://therecognizedauthority.com

Are you a consultant struggling to convert website visitors into new clients? Do you want your website to better showcase your expertise? Tune into this episode of The Recognized Authority podcast, where host Alastair McDermott shares his website research on over 1000 consultants, and reveals the 10 essential elements you need for a high-trust website that attracts clients. After surveying over 1000 consultants and consulting firms, Alastair was shocked by the lack of investment in websites he saw in the professional services industry. He explains the key distinction between passive “brand” websites and proactive “inbound marketing” websites. Alastair then provides a website checklist and walks through the 10 must-have features that will take your site from amateur to authority. Topics covered in this value-packed episode: Want to make your website more credible and client-ready? Don’t miss this detailed guide to creating a high-converting site for consulting firms and experts. Tune in now! Insights: 10 Website Essentials: 🎙️+📺 SHOW: The Recognized Authority is the podcast & YouTube show that helps experts & consultants on the journey to becoming a recognized authority in your field, so you can increase your impact, command higher fees, and work with better clients. 📲 | SUBSCRIBE on YouTube: https://rec.nz/ytsubscribe 🎓 COACHING: Find out more about working with Alastair: https://rec.nz/coaching 👑 - BOOKS: Searching “Alastair McDermott” on Amazon https://www.amazon.com/stores/author/B017M706MU/allbooks Expert Authority Builder Series: 👑 33 Ways Not to Screw Up Your Business Podcast: A Comprehensive Guide to Planning, Recording and Launching Your Business Podcast! 👑 Quick Win Content: How to Create a Single Piece of Engaging & Effective Content That Resonates with Potential Clients and Generates Quality Leads 👑 Efficient Content Creation: A Practical Guide to Consistently Creating High-Quality Content in a Busy Schedule 👑 How to Sound & Look Good on Zoom & Podcasts: Tips & Audio Video Recommendations for Consultants & Experts 🚨 - FOLLOW Alastair and The Recognized Authority ON SOCIAL MEDIA... 👇 👑 - LINKEDIN: https://www.linkedin.com/in/alastairmcdermott 👑 - FACEBOOK: https://www.facebook.com/TheRecognizedAuthority 👑 - INSTAGRAM: https://www.instagram.com/WhatStrategy 💻 - WEBSITE: https://TheRecognizedAuthority.com