Marketing with Burlington Press

Nonprofit events are a lot of work. You book the venue, gather sponsors, plan the program, and spend weeks making sure every detail goes smoothly. When the night is over, you breathe a sigh of relief and maybe even celebrate a little. But here’s the truth: the event itself is only half the job. The real opportunity begins after the last guest leaves. Read more: https://burlingtonpress.com/2025/09/15/nonprofit-event-donor-conversion/

If you’re deciding where your next marketing dollar should go, compare how each channel actually performs. Facebook ads can be noisy, crowded, and increasingly expensive. Direct mail, on the other hand, is tangible, targeted, and, when done right, remarkably effective. Here are five evidence-backed reasons direct mail is often the smarter bet than Facebook ads. Read more: https://burlingtonpress.com/2025/09/10/direct-mail-vs-facebook-ads-5-reasons-direct-mail-wins/

Digital is noisy. Voters are skeptical. And attention is scarce. In that environment, direct mail earns a spot in every serious campaign plan because it is tangible, targeted, and trusted. Here is a practical field guide you can plug into your calendar, backed by current post-election research. Read more: https://burlingtonpress.com/2025/09/08/the-political-direct-mail-advantage-a-2025-field-guide/

Great design is not a luxury. It’s how donors decide if they can trust you, understand your impact, and complete a gift quickly. When every touchpoint looks professional and feels consistent, results improve across mail, events, and digital. Read more: https://burlingtonpress.com/2025/09/06/professional-nonprofit-design-roi-new-jersey/

If you stripped marketing down to its core, you would find people choosing to trust other people. That is the heart of networking. It works because the goal is not to win a quick sale. The goal is to build long-term relationships that keep opening doors month after month and year after year. Ads come and go. Relationships compound. Read more: https://burlingtonpress.com/2025/09/05/networking-is-still-your-most-effective-marketing-tool/

Great marketing is not about pressure. It is about matching how people naturally decide. The brain looks for anchors, contrast, and simple choices, then leans into what already feels like ours. This guide turns nine proven psychology principles into practical steps for your website, pricing, email, and direct mail. Apply them with honesty and clarity to reduce friction, build confidence, and turn more interest into action. Read more: https://burlingtonpress.com/2025/08/24/9-psychology-principles-that-quietly-boost-marketing-conversions/

A political brand is the story voters tell themselves about you. It lives in every yard sign, stump speech, mailer, and social post. When that story is clear, consistent, and credible, voters remember it and repeat it. Let’s talk about who you are, what you say, how you show up, and what you deliver. Read more: https://burlingtonpress.com/2025/08/14/6-steps-to-an-effective-political-brand/

Picture this. Your nonprofit is halfway through a major fundraising drive, and donations are coming in steadily but slowly. Then, you put a large printed fundraising thermometer in the lobby and at the next community event. Donors can see the progress every time they walk by, and something clicks. Suddenly, contributions start coming in faster because people can literally watch the total rise toward the goal. While digital fundraising platforms are important, there is something uniquely powerful about printed materials in motivating donors. Print fundraising tools for nonprofits have a way of sparking excitement and making people feel connected to a cause in a physical, immediate way. Read more: https://burlingtonpress.com/2025/08/11/fundraising-thermometers-raffle-tickets-and-more-print-tools-that-motivate-donors/

Running for office means more than putting your name on the ballot. Voters need to know who you are, what you believe in, and why they should trust you. That all comes down to how you present your campaign. Your campaign brand is more than a logo or a slogan. It’s the overall impression you leave with voters. It’s how you sound, how you look, and how consistent your message is across everything you share. If any of that feels off or disorganized, people notice. And when they’re choosing between you and another candidate, that impression can make all the difference. Here are six common marketing mistakes that weaken political campaigns and what you can do to avoid them: https://burlingtonpress.com/2025/08/05/how-to-build-a-stronger-political-campaign-brand-6-marketing-missteps-to-avoid/

Think political marketing is all digital these days? Think again. While social media ads and online outreach may dominate conversations, one of the most effective tools in modern political campaigns is still direct mail. From building credibility to reaching voters of all ages, political direct mail continues to outperform digital ads in key areas. Read more: https://burlingtonpress.com/2025/08/04/why-direct-mail-wins-elections/

Are you currently deciding between hiring a professional graphic designer or attempting a do-it-yourself approach with Canva? When it comes to your small business branding and marketing materials, it can be a confusing and overwhelming subject. Thankfully, this quick guide will provide the answers you need. Read more: https://burlingtonpress.com/2025/08/02/should-you-use-canva-or-hire-a-professional-designer/

You’ve put time and money into printed materials like postcards, brochures, or flyers, but the results are underwhelming. If your print marketing isn’t driving responses or engagement, the problem might not be the medium itself. More often, it’s a combination of unclear messaging, poor design, or mismatched strategy. Read more: https://burlingtonpress.com/2025/08/01/why-your-printing-is-missing-the-mark-and-how-you-can-fix-it/

Running for office in a down-ballot race can be a challenge. These positions, such as school board, city council, or township committee, often receive little media attention and are easy for voters to overlook. With limited funds and even more limited visibility, candidates need smart strategies to get noticed. Print marketing can be one of the most effective tools in your campaign toolkit. It builds trust, reinforces your message, and helps you stand out in a crowded election season. And with the right approach, it doesn’t have to cost a fortune. Here’s how you can use affordable print marketing to make a big impression, even on a small budget. Read more: https://burlingtonpress.com/2025/07/31/print-marketing-for-down-ballot-races-standing-out-without-a-big-budget/

When your nonprofit organization or community event needs to stand out, custom apparel can be a powerful tool. Whether you’re planning a fundraiser, rally, 5K, volunteer event, or gala, the right clothing helps promote your cause, unify your team, and spread awareness in a memorable way. But not all custom apparel is created equal. Some items work better for specific audiences, climates, or event types. This guide will walk you through the top custom apparel ideas for nonprofits and events, with tips to help you make the right choices for your goals and your budget. Read more: https://burlingtonpress.com/2025/07/20/top-custom-apparel-ideas-for-nonprofits-and-events/

First impressions matter, especially when you’re trying to build lasting relationships with customers, donors, or employees. While emails and digital content can introduce someone to your brand, nothing beats the impact of a well-designed, physical welcome kit. For small businesses and nonprofits alike, branded welcome kits are a creative and practical way to build trust, reinforce your identity, and make new contacts feel appreciated right from the start. So what exactly is a branded welcome kit? Why should you invest in one? And what should it include? Let’s break it down: https://burlingtonpress.com/2025/07/19/why-your-business-should-create-a-branded-welcome-kit-and-what-to-include/

Print materials are a critical part of any successful political campaign. They help build name recognition, share your message, and reach voters where they live and work. From yard signs to palm cards, each printed piece serves a unique purpose in your outreach strategy. Here’s a breakdown of the key materials your campaign should consider: https://burlingtonpress.com/2025/07/17/what-kinds-of-print-materials-will-i-need-for-my-political-campaign/

Direct mail gives your business a chance to stand out in a way that people can actually touch. It’s personal, targeted, and effective when done right. And, best of all, direct mail is able to avoid all the noise of digital marketing channels like social media and email. Whether you’re sending postcards, flyers, or catalogs, here are 10 direct mail hacks that small businesses can use to get better results from every campaign. Read more: https://burlingtonpress.com/2025/07/16/10-direct-mail-hacks-a-cheat-sheet-for-small-business/

Voters are surrounded by campaign messages from every direction. They see postcards in their mailboxes, yard signs on street corners, online ads in their social feeds, and videos on their phones. If your print marketing and digital marketing are not working together, your political campaign may struggle to make a lasting impression. Read more: https://burlingtonpress.com/2025/07/14/why-successful-political-campaigns-develop-a-cohesive-print-and-digital-strategy/

While digital tools continue to evolve, print marketing remains one of the most trusted and effective ways to promote your brand. Tangible materials help you stand out, make lasting impressions, and connect with customers on a personal level. Here are ten essential print marketing materials that every business should have in 2025 to build credibility and boost results. Read more: https://burlingtonpress.com/2025/07/12/top-10-print-marketing-materials-every-business-should-have-in-2025/

If your website traffic has started to decline, artificial intelligence might be playing a bigger role than you realize. The way people search online is changing, and AI-powered tools are reshaping how information is delivered. Read more: https://burlingtonpress.com/2025/07/09/the-zero-click-era-how-ai-is-hurting-your-website-traffic/