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Marketing with Burlington Press

Business & Economics Podcasts

Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

Location:

United States

Description:

Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

Language:

English


Episodes
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How to Use Vulnerability in Email Marketing to Boost Engagement

6/12/2024
Improving engagement with subscribers is a key objective for any business that relies on email marketing. But with so many email messages competing for attention, how can you stand out? One strategy gaining traction is vulnerability. Showing your human side, admitting mistakes, and being honest with subscribers can make a big difference. But what exactly is vulnerability in email marketing, and why is it relevant to email engagement? This guide looks more closely at vulnerability in email marketing and provides useful insights on how to leverage it to enhance engagement. You'll also learn some common mistakes to avoid and find out why understanding your audience is crucial. Read more: https://burlingtonpress.com/2024/06/12/how-to-use-vulnerability-in-email-marketing-to-boost-engagement/

Duration:00:05:58

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Effective B2B Communication: Key Strategies for Better Business Relationships

5/23/2024
Effective communication is paramount in the competitive landscape of business-to-business (B2B) interactions. It’s not just about exchanging information but ensuring that the information is understood, appreciated, and acted upon. Here are some strategies to enhance your B2B communication and build stronger, more productive business relationships. Read more: https://burlingtonpress.com/2024/05/23/effective-b2b-communication-key-strategies-for-better-business-relationships/

Duration:00:04:45

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Transforming the Ordinary: How Creative Marketing Elevates Mundane Products

5/21/2024
Marketing a product perceived as “boring” can be a challenging task. However, with the right strategies, even the most mundane products can captivate an audience and drive impressive sales. Here’s how... Read more: https://burlingtonpress.com/2024/05/21/transforming-the-ordinary-how-creative-marketing-elevates-mundane-products/

Duration:00:02:40

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Are Social Media Influencers Worth The Investment?

5/8/2024
Social media influencers can be valuable assets for businesses, but their effectiveness depends on your specific goals, industry, and marketing strategy. Here are some key pros and cons to consider... Continue reading: https://burlingtonpress.com/2024/05/08/are-social-media-influencers-worth-the-investment/

Duration:00:03:05

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The Power of Direct Mail in a Digital Age: Strategies for Captivating Your Audience

5/1/2024
Given the current dominance of digital clicks and instant notifications, it’s easy to overlook the impact of a more traditional approach: direct mail. Yet, this classic tool has not only endured in the digital age but also thrived, providing a tactile dimension that digital channels cannot replicate. Let’s take a look at how direct mail continues to captivate audiences and how it can be seamlessly woven into your digital marketing strategy to amplify your message and reach. Read more: https://burlingtonpress.com/2024/05/01/the-power-of-direct-mail-in-a-digital-age-strategies-for-captivating-your-audience/

Duration:00:03:23

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10 Signs It’s Time to Refresh Your Website

4/16/2024
A well-designed website is vital for maintaining an effective online presence. If your website seems outdated or isn't performing as expected, it might be time for a refresh. Here are some key signs that your website needs an update. Read more: https://burlingtonpress.com/2024/04/16/10-signs-its-time-to-refresh-your-website/

Duration:00:03:30

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Winning Votes with Brand Power: The Role of Branding in Political Campaigns

4/10/2024
In the competitive arena of politics, where every vote counts, politicians have turned to sophisticated branding strategies, akin to those used by global corporations, to connect with the electorate and secure their place in office. Branding in politics transcends the mere visual identity; it’s about crafting a compelling narrative that resonates with the voters’ values, aspirations, and concerns. Let’s explore the multifaceted approach to political branding, illustrating how it influences elections and shapes public opinion. Read more: https://burlingtonpress.com/2024/04/10/winning-votes-with-brand-power-the-role-of-branding-in-political-campaigns/

Duration:00:03:57

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Why Small Businesses Should Support and Sponsor Nonprofit Organizations

4/9/2024
In the interconnected world of today, the success of small businesses and the health of their local communities are more intertwined than ever. While profit margins, growth strategies, and operational efficiencies remain key focal points, the importance of corporate social responsibility can’t be overlooked. One of the most impactful social responsibility practices a small business can engage in is supporting and sponsoring nonprofit organizations. This not only contributes to the betterment of society but also offers a plethora of benefits to the businesses themselves. Here’s why small businesses should consider this philanthropic approach as a part of their business strategy. Read more: https://burlingtonpress.com/2024/04/09/why-small-businesses-should-support-and-sponsor-nonprofit-organizations/

Duration:00:03:59

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Crafting Political Identity: Best Practices for Designing a Memorable Political Logo

4/2/2024
In the realm of politics, a logo serves as the visual cornerstone of a candidate’s identity, embodying their values, beliefs, and vision for the future. A well-designed political logo has the power to captivate voters, evoke emotion, and leave a lasting impression. Let’s explore the best practices for designing a memorable political logo that effectively communicates a candidate’s message and resonates with constituents. Read more: https://burlingtonpress.com/2024/04/02/crafting-political-identity-best-practices-for-designing-a-memorable-political-logo/

Duration:00:03:10

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Unlocking the Power of Print: Why Traditional Marketing Still Matters in the Digital Age

3/23/2024
When you look at all the digital marketing strategies available, it’s easy to overlook the enduring power of print. However, in the midst of the digital noise, print marketing continues to hold its ground, offering unique advantages that digital channels often struggle to replicate. But what is it about print marketing the keeps it relevant in the digital age? And how can businesses leverage the power of print to complement their digital efforts effectively? Let’s take a look. Read more: https://burlingtonpress.com/2024/03/23/unlocking-the-power-of-print-why-traditional-marketing-still-matters-in-the-digital-age/

Duration:00:03:03

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Transforming Customers Into Brand Ambassadors

2/23/2024
Turning customers into brand ambassadors is a powerful marketing strategy that leverages word-of-mouth to enhance brand reputation, increase customer loyalty, and drive sales. The process involves converting satisfied customers into vocal advocates for your brand, who willingly share their positive experiences with others. Let's take a look at some key strategies for transforming customers into brand ambassadors. Read more: https://burlingtonpress.com/2024/02/23/transforming-customers-into-brand-ambassadors/

Duration:00:04:04

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Creating a Memorable Identity: The Power of Consistent Brand Colors

2/16/2024
Color plays an integral role in our lives. It has the power to evoke emotions, create associations, and even drive decisions. In the realm of branding, colors are not just aesthetic choices; they are the silent ambassadors of a brand’s message. Let’s delve into the undeniable power of consistent brand colors and their importance in forging a memorable brand identity. Read more: https://burlingtonpress.com/2024/02/16/creating-a-memorable-identity-the-power-of-consistent-brand-colors/

Duration:00:03:12

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Boost Your Open Rates: 8 Smart Tips to Create Compelling Email Subject Lines

1/24/2024
Inboxes are brimming with communications. A compelling subject line is your first, and sometimes only, chance to capture the recipient’s attention. Here are eight strategies designed to help you master the art of writing email subject lines that stand out, engage, and persuade your audience to click through. Read more: https://burlingtonpress.com/2024/01/24/boost-your-open-rates-8-smart-tips-to-create-compelling-email-subject-lines/

Duration:00:02:43

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What SEO Metrics Are the Most Important to Track?

1/18/2024
Search Engine Optimization (SEO) is a crucial component of any online marketing strategy. By optimizing your website for search engines, you increase the likelihood of your site ranking higher in search engine results, which can lead to increased traffic and potential customers. However, with so many different SEO metrics available, it can be challenging to know which ones are the most important to track. Here, we’ll explore some of the key SEO metrics that you should be focusing on. Read more: https://burlingtonpress.com/2024/01/18/what-seo-metrics-are-the-most-important-to-track/

Duration:00:03:22

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10 Strategies to Incorporate Promotional Products Into Your Nonprofit Fundraising

1/13/2024
The strategic use of promotional products can play a pivotal role in amplifying the effectiveness of your nonprofit’s fundraising efforts. These products not only serve as tangible symbols of your organization’s mission and values but also act as powerful tools for building and maintaining donor engagement. When thoughtfully integrated into fundraising strategies, promotional items like branded apparel, accessories, and other merchandise become more than just physical objects; they transform into ambassadors of your cause, extending the reach and visibility of your nonprofit. Here are 10 strategies for leveraging the power of promotional products in revenue generation. Read more: https://burlingtonpress.com/2024/01/13/10-strategies-to-incorporate-promotional-products-into-your-nonprofit-fundraising/

Duration:00:03:30

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12 Ways to Build Your Mailing Lists: Boost Your Audience and Engagement

1/12/2024
Email marketing is a powerful tool that can deliver exceptional return on investment. Central to this strategy is having a robust and engaged mailing list. While most marketers understand the importance of a mailing list, building one can be a challenging task. Here are some tried-and-true methods to grow your email subscriber base. Read more: https://burlingtonpress.com/2024/01/12/12-ways-to-build-your-mailing-lists-boost-your-audience-and-engagement/

Duration:00:03:42

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The Art of Social Listening: Understanding and Leveraging Online Conversations

1/6/2024
In today’s digital age, conversations are happening all around us – on social media, forums, blogs, and beyond. These conversations are a goldmine of insights for businesses, organizations, and individuals alike. This is where social listening comes into play. Social listening involves monitoring and analyzing online conversations to understand what people are saying about a brand, industry, or specific topics. Let’s take a look at what social listening is, its importance, and how to effectively implement it. Read more: https://burlingtonpress.com/2024/01/06/the-art-of-social-listening-understanding-and-leveraging-online-conversations/

Duration:00:02:28

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Sustaining the Future: The Evolving Landscape of the Paper Industry

12/28/2023
In recent years, the paper industry has faced a unique set of challenges and misconceptions, particularly regarding its environmental impact. However, organizations like Two Sides North America are at the forefront of debunking myths and highlighting the sustainable practices within this vital industry. This article sheds light on how the paper industry is not just surviving but thriving, by embracing sustainability at its core. Read more: https://burlingtonpress.com/2023/12/28/sustaining-the-future-the-evolving-landscape-of-the-paper-industry/

Duration:00:03:09

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Enhancing Marketing Strategies with Google Analytics and Google Search Console

12/27/2023
In the ever-evolving landscape of digital marketing, making data-driven decisions is not just an advantage; it’s a necessity. Tools like Google Analytics and Google Search Console have emerged as indispensable assets for marketers looking to gain deep insights into website performance and search presence. Let’s explore how these tools can be integrated and utilized for better marketing decisions. Read more: https://burlingtonpress.com/2023/12/27/enhancing-marketing-strategies-with-google-analytics-and-google-search-console/

Duration:00:02:56

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7 Stages of Content Marketing for Engaging Customers Across the Lifecycle

12/20/2023
Creating an engaging and effective content marketing strategy involves understanding and leveraging different stages of customer engagement. Let’s explore the 7 stages of content marketing for engaging customers across their lifecycle. Read more: https://burlingtonpress.com/2023/12/20/7-stages-of-content-marketing-for-engaging-customers-across-the-lifecycle/

Duration:00:03:49