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Marketing with Burlington Press

Business & Economics Podcasts

Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

Location:

United States

Description:

Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat

Language:

English


Episodes

7 Benefits of Custom Branded Apparel

3/15/2023
People choose to wear clothes that make them feel good, and custom-printed apparel has the ability to both please and impress. A natural inclination to get satisfaction from a clothing choice gives you a marketing advantage. You can profit from a unique type of branding that lets you express how you want your customers and clients to see you. Here are seven strategies that can help you choose the best approach for your target audience. Read more:...

Duration:00:05:49

5 Reasons to Include Storytelling in Your Marketing Strategy

2/20/2023
Storytelling is a powerful tool. Anyone who has ever watched a movie or TV show understands that stories can be compelling, engaging, and memorable. But did you know that storytelling also has the power to influence your audience? It can make them more invested in what you’re selling, engage them more with your brand, and help them connect with it on an emotional level — and those are just a few of its many benefits. Read more:...

Duration:00:04:21

5 Ways to Improve Your Website’s SEO in 2023

1/25/2023
Search engine optimization, or SEO, improves your website’s visibility in search engine results. The higher your website ranks on search engine result pages (SERPs), the more organic traffic it will receive. If you want to boost your site’s visibility and get more organic traffic, you need to ensure that your SEO is up-to-date and effective. Here are five proven ways to improve your website’s SEO. Read more:...

Duration:00:09:28

7 Creative Ways to Harness the Power of Video in Your Marketing

1/4/2023
Are you using video in your online marketing? If not, you should be. In 2023, online video is expected to account for 82.5% of all web traffic, and 81% of marketers say it has helped them directly increase leads or sales. Video is a powerful marketing tool. It can increase brand awareness and drive sales, but that doesn’t mean it’s easy to get right. If you want the best results from video in your marketing strategy, you must stand out from the pack. Are you doing that? If not, let’s look at...

Duration:00:06:02

10 Ways to Ask for Google Reviews

12/7/2022
Google reviews are among the most important factors in local search engine optimization (SEO). In addition to helping potential customers learn more about your business, Google reviews improve your chances of ranking higher in search results. Asking for Google reviews can seem daunting, but it doesn’t have to be. Here are 10 tips to make the process easier — and more effective. Read more: https://burlingtonpress.com/2022/12/07/10-ways-to-ask-for-google-reviews/

Duration:00:03:46

5 Powerful Ways to Build Your Brand Voice

11/9/2022
A brand voice can set you apart from your competitors. It’s the way you speak to people and the way you educate and steer them toward your products or services. But how do you develop one? Think of your brand voice as your business’s unique personality. It’s how you want people to think of your company and what it stands for. It’s the way you want customers to feel when they interact with you or read about you in an article or blog post. For companies like Apple and Nike, their brand voice...

Duration:00:05:29

Forget Hashtags–Reels Are the Future of Instagram

10/26/2022
Instagram is switching up its priorities. Packing as many hashtags as possible into your captions to maximize visibility is being phased out by new adjustments to content distribution algorithms. So what’s the answer to increasing engagement? The head of Instagram, Adam Mosseri, has announced that one of the four key areas Instagram will be focusing on is video. Read more: https://burlingtonpress.com/2022/10/26/forget-hashtags-reels-are-the-future-of-instagram/

Duration:00:02:22

7 Email Marketing Lessons Big Brands Can Teach Small Businesses

9/19/2022
Whether you’re a startup or an established small business, email marketing is one of the best ways to build brand awareness and credibility. However, with around 64% of small businesses using email marketing to reach customers, it’s getting harder to stand out in crowded email boxes. You might not have the huge marketing budget of larger businesses, but there’s a lot you can learn from their email campaigns. If you’re a startup looking for guidance or a small business trying to stand out...

Duration:00:06:35

12 Mistakes To Avoid With Your Political Campaign Marketing

8/28/2022
Political campaigns are long, drawn-out affairs, and even experienced candidates are sure to make a few mistakes along the way. With that being said, too many unforced errors can doom a campaign well before the first votes are cast. Limiting mistakes, especially those relating to marketing and voter outreach, can keep your campaign in the right gear until you’ve successfully crossed the finish line. Every mistake avoided represents another boost to your chances. As you execute your...

Duration:00:06:51

5 Important Benefits of Blogging for Your Business

8/18/2022
As a business owner or marketing professional, you always want to find new ways to reach out to your target market and grow your customer base. One way that you can do this is by starting a blog. A blog can be a great platform for sharing information about your products or services, as well as news and information from your industry. In addition, a blog can help you build relationships with potential and current customers. Here are five great benefits of blogging for your business:...

Duration:00:04:40

10 Tips to Maximize Your Small Business Marketing Budget

8/3/2022
Small business marketing budgets are often limited. Whether you’re starting a new business or looking to grow one you’ve been running for years, it’s important to get the best return on investment (ROI). These tips will help you maximize your small business marketing budget. Read more: https://burlingtonpress.com/2022/08/03/10-tips-to-maximize-your-small-business-marketing-budget/

Duration:00:04:35

Positive vs Negative Political Marketing: How Tone Impacts Your Campaign and Voters

7/18/2022
Electoral campaigns are primarily exercises in human psychology. As a candidate or political consultant, your job is to reach voters with the type of messaging that’s most likely to affect their behavior. The road to the hearts and minds of the electorate is paved with difficult decisions, and you’ll constantly wonder what approach would prove most impactful. As you develop your electoral strategy, you’ll have to decide whether to use positive or negative marketing. Some campaigns are...

Duration:00:10:11

What is a Lead Magnet and Why Should You Use One for Your Business?

6/29/2022
You may have heard that a lead magnet is a must-have for generating more income for your business. But what is a lead magnet, and how will a lead magnet help you make money? Simply put, a lead magnet is any item that will attract new customers (or leads) to your business. The real beauty of a lead magnet is that it funnels potentially interested parties straight to you, either by them providing you with their contact details or by you putting your contact information and selling points...

Duration:00:04:23

How to Reach Your Ideal Customer

6/18/2022
Have you ever heard the saying that you can’t be everything to everyone? You can spend every penny you have on marketing and advertising, but if your message doesn’t reach the people who want to buy what you’re selling, then that money isn’t being spent wisely. For small to mid-size businesses, it really isn’t feasible to try to market to everyone, everywhere. You need to focus on getting your message in front of people who buy what you’re selling–your ideal customers. Here’s what you need...

Duration:00:03:23

10 Crucial Differences Between B2B and B2C Marketing

6/8/2022
When switching from a focus on B2C (business-to-customer) sales to B2B (business-to-business) marketing, the approach to selling will need to change. The product or service may be identical. Nevertheless, the emphasis of your marketing will need to change. Those changes could be widespread, encompassing the website, marketing collateral, and the sales process. Consumers may make purchases based on gratification or personal taste. Businesses, on the other hand, buy to generate profit....

Duration:00:07:59

9 Ways to Reduce the Time You Spend Generating Leads

5/11/2022
Generating leads can seem like a never-ending cycle. There are always more prospects to speak with or market to, and your list never seems to get segmented enough at the top. The truth is that generating leads is no easy task. It’s a time-consuming process that can suck up massive amounts of time and drive you crazy in the process. Still, you need those leads. So how can you generate them without wasting too much time? Read more:...

Duration:00:06:47

What is Social Listening and Why is It Important?

4/28/2022
At a time when more and more people are using social media, every brand needs to target platforms such as Facebook, Twitter, Instagram, and LinkedIn. However, social media marketing requires more than posting and advertising. Social listening is an essential practice that helps you understand your audience and keep track of important trends. Read more: https://burlingtonpress.com/2022/04/28/what-is-social-listening-and-why-is-it-important/

Duration:00:05:22

Instagram Marketing: Why You Should Be Using Location Tags

4/6/2022
To be successful as a modern business, you need to make the most of your social media marketing. It’s not enough to simply have a presence on all the biggest platforms. You also need to do whatever it takes to maximize the impact of your profiles while making every post count. When it comes to Instagram, location tags provide a great way to reach more customers. By adding geotags to your posts and stories, you make your content more searchable while telling consumers exactly where you’re...

Duration:00:05:15

10 Important Features of a Well-Designed Business Website

3/11/2022
Everyone knows that a website is necessary for any business. Even if you do not intend to sell products online, your customers will use the internet to find businesses like yours. But simply throwing together a couple of web pages just won’t do the trick. You need to put thought into the design and content of a business website. Business websites do not need to be overly complex. Still, some fundamental features should be incorporated into the design. Here are 10 important web-design...

Duration:00:05:56

How To Rank Higher On Google By Answering Your Customers’ Questions

2/26/2022
Blog posts, articles, and other forms of online content represent an important part of modern marketing. These are the strategies that present your brand to internet users while cementing your status as a thought leader in your industry. The problem with this type of marketing is that it only works if people click through to your pages. That’s why it’s so important that your content ranks highly on Google and other search engines. Read more:...

Duration:00:09:09