![Marketing with Burlington Press-logo](https://cdn-profiles.tunein.com/p1478622/images/logod.png?t=3)
Marketing with Burlington Press
Business & Economics Podcasts
Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Location:
United States
Description:
Located in Burlington, New Jersey, we provide a full range of print and marketing services including Graphic Design, Website Design & Managed Hosting, Content Writing, Political Marketing, Offset and Digital Printing, Custom Apparel, Promotional Products, Direct Mail, Warehousing & Print Fulfillment and so much more. #YesWeDoThat
Twitter:
@BurlingtonPress
Language:
English
Episodes
How to Develop Your Value Proposition
9/5/2024
A strong value proposition is the foundation of any successful business. It communicates to your customers why they should choose your product or service over your competitors. But crafting a compelling value proposition can be tricky. Here’s a step-by-step guide to help you create one that resonates with your audience.
Read more: https://burlingtonpress.com/2024/09/05/how-to-develop-your-value-proposition/
Duración:00:02:47
What’s Stopping You from Leveraging Direct Mail in Your Marketing Strategy?
8/19/2024
In the age of digital marketing, where every brand is vying for attention online, direct mail might seem like an old-school approach. However, it continues to be one of the most impactful ways to reach and engage with customers. If you’ve been hesitant to include direct mail in your marketing strategy, it’s worth asking yourself—what’s really holding you back? Let’s explore some of the common concerns and why they might not be as challenging as they appear.
Read more: https://burlingtonpress.com/2024/08/19/whats-stopping-you-from-leveraging-direct-mail-in-your-marketing-strategy/
Duración:00:03:35
Maximizing Voter Engagement Through Direct Mail Campaigns
8/14/2024
Reaching voters, and potential voters, with a clear and compelling message is crucial. While digital channels have gained popularity, political direct mail remains a powerful tool for engaging with constituents in a personal and persuasive way. Here’s how to maximize the impact of your political direct mail campaigns.
Read more: https://burlingtonpress.com/2024/08/14/maximizing-voter-engagement-through-direct-mail-campaigns/
Duración:00:08:25
8 Benefits of Having an Accessible Website
8/10/2024
In today’s digital landscape, ensuring that your website is accessible to all users is a smart business decision. An accessible website strengthens your brand, improves user experience, and opens up your business to a wider audience. But what exactly is web accessibility, and how can it benefit my business? Let’s take a look…
Read more: https://burlingtonpress.com/2024/08/10/8-benefits-of-having-an-accessible-website/
Duración:00:05:37
7 Myths About Direct Mail Marketing
8/5/2024
Direct mail marketing has been a staple for businesses for decades. But, in the digital age, it’s often misunderstood or underestimated. Here are seven myths about direct mail marketing, DEBUNKED.
Read more: https://burlingtonpress.com/2024/08/05/7-myths-about-direct-mail-marketing/
Duración:00:03:21
5 Common Misconceptions About Website Maintenance
8/4/2024
Many website owners underestimate the importance of regular maintenance, thinking their site will function perfectly without any intervention. This mindset can result in security vulnerabilities, decreased performance, and even total website failure. By understanding and addressing these common misconceptions, you can make informed decisions that protect and enhance your online assets, ensuring your website remains a valuable tool for your business. Here are the facts you need to know to keep your website running smoothly and securely.
Read more: https://burlingtonpress.com/2024/08/04/5-common-misconceptions-about-website-maintenance/
Duración:00:04:43
5 Ways Political Candidates Can Effectively Respond to Attack Ads
8/2/2024
In the high-stakes world of political campaigns, attack ads are a common tactic used to sway voters and undermine opponents. For candidates on the receiving end, responding strategically is crucial. Here are five effective ways political candidates can respond to attack ads.
Read more: https://burlingtonpress.com/2024/08/02/5-ways-political-candidates-can-effectively-respond-to-attack-ads/
Duración:00:02:45
5 Benefits of Online Conversational Marketing
7/17/2024
Conversational marketing has become a hot topic in recent years because it helps businesses connect with prospects and customers in a personalized way through interactive experiences. Popular types of conversational marketing tools include messaging apps and chatbots. It’s also easy to implement. Here are five ways conversational marketing can enhance your customer acquisition rate.
Read more: https://burlingtonpress.com/2024/07/17/5-benefits-of-online-conversational-marketing/
Duración:00:03:11
Do You Want a Good Page Speed Score or a Fast Loading Website?
7/11/2024
In the world of web development, speed is king. A fast-loading website can significantly impact user experience, search engine rankings, and ultimately, your bottom line. However, there's a common misconception that achieving a high page speed score is synonymous with having a fast website. In reality, these two concepts, while related, are not the same. Let's take a look at the differences and explore why you shouldn't place your trust solely in a page speed score.
Read more: https://burlingtonpress.com/2024/07/11/do-you-want-a-good-page-speed-score-or-a-fast-loading-website/
Duración:00:04:20
Why Are Hackers Attacking My Website and How Can I Prevent It?
7/10/2024
As the internet continues to evolve, so do the threats that lurk within it. Cyberattacks have become a significant concern for website owners, with hackers constantly devising new ways to exploit vulnerabilities. From financial gain to ideological motives, the reasons behind these attacks are as varied as the methods used. Let’s explore some of the motives for attacking websites, common techniques hackers employ, and actionable steps that can enhance your website’s security.
Read more: https://burlingtonpress.com/2024/07/10/why-are-hackers-attacking-my-website-and-how-can-i-prevent-it/
Duración:00:04:52
Your Website is An Ongoing Investment: The Importance of Continuous Upkeep
7/8/2024
Having a website is essential for any business. However, it’s not enough to simply launch a website and leave it at that. Your website is an ongoing investment that requires regular maintenance and updates to stay relevant, secure, and effective. Let’s take a look at why continuous website upkeep is crucial for your business.
Read more: https://burlingtonpress.com/2024/07/08/your-website-is-an-ongoing-investment-the-importance-of-continuous-upkeep/
Duración:00:04:38
Why Direct Mail Fundraising is So Important for Nonprofit Organizations
6/24/2024
In a digitally driven world where online communication dominates, traditional methods like direct mail might seem outdated for fundraising. However, for nonprofit organizations, direct mail remains an essential and highly effective tool. Its unique ability to create a personal, tangible connection with donors makes it a critical component of successful fundraising strategies. Here’s why direct mail continues to be a vital asset for nonprofits.
Read more: https://burlingtonpress.com/2024/06/24/why-direct-mail-fundraising-is-so-important-for-nonprofit-organizations/
Duración:00:05:13
How to Use Vulnerability in Email Marketing to Boost Engagement
6/12/2024
Improving engagement with subscribers is a key objective for any business that relies on email marketing. But with so many email messages competing for attention, how can you stand out? One strategy gaining traction is vulnerability. Showing your human side, admitting mistakes, and being honest with subscribers can make a big difference.
But what exactly is vulnerability in email marketing, and why is it relevant to email engagement? This guide looks more closely at vulnerability in email marketing and provides useful insights on how to leverage it to enhance engagement. You'll also learn some common mistakes to avoid and find out why understanding your audience is crucial.
Read more: https://burlingtonpress.com/2024/06/12/how-to-use-vulnerability-in-email-marketing-to-boost-engagement/
Duración:00:05:58
Effective B2B Communication: Key Strategies for Better Business Relationships
5/23/2024
Effective communication is paramount in the competitive landscape of business-to-business (B2B) interactions. It’s not just about exchanging information but ensuring that the information is understood, appreciated, and acted upon. Here are some strategies to enhance your B2B communication and build stronger, more productive business relationships.
Read more: https://burlingtonpress.com/2024/05/23/effective-b2b-communication-key-strategies-for-better-business-relationships/
Duración:00:04:45
Transforming the Ordinary: How Creative Marketing Elevates Mundane Products
5/21/2024
Marketing a product perceived as “boring” can be a challenging task. However, with the right strategies, even the most mundane products can captivate an audience and drive impressive sales. Here’s how...
Read more: https://burlingtonpress.com/2024/05/21/transforming-the-ordinary-how-creative-marketing-elevates-mundane-products/
Duración:00:02:40
Are Social Media Influencers Worth The Investment?
5/8/2024
Social media influencers can be valuable assets for businesses, but their effectiveness depends on your specific goals, industry, and marketing strategy. Here are some key pros and cons to consider...
Continue reading: https://burlingtonpress.com/2024/05/08/are-social-media-influencers-worth-the-investment/
Duración:00:03:05
The Power of Direct Mail in a Digital Age: Strategies for Captivating Your Audience
5/1/2024
Given the current dominance of digital clicks and instant notifications, it’s easy to overlook the impact of a more traditional approach: direct mail. Yet, this classic tool has not only endured in the digital age but also thrived, providing a tactile dimension that digital channels cannot replicate. Let’s take a look at how direct mail continues to captivate audiences and how it can be seamlessly woven into your digital marketing strategy to amplify your message and reach.
Read more: https://burlingtonpress.com/2024/05/01/the-power-of-direct-mail-in-a-digital-age-strategies-for-captivating-your-audience/
Duración:00:03:23
10 Signs It’s Time to Refresh Your Website
4/16/2024
A well-designed website is vital for maintaining an effective online presence. If your website seems outdated or isn't performing as expected, it might be time for a refresh. Here are some key signs that your website needs an update.
Read more: https://burlingtonpress.com/2024/04/16/10-signs-its-time-to-refresh-your-website/
Duración:00:03:30
Winning Votes with Brand Power: The Role of Branding in Political Campaigns
4/10/2024
In the competitive arena of politics, where every vote counts, politicians have turned to sophisticated branding strategies, akin to those used by global corporations, to connect with the electorate and secure their place in office. Branding in politics transcends the mere visual identity; it’s about crafting a compelling narrative that resonates with the voters’ values, aspirations, and concerns. Let’s explore the multifaceted approach to political branding, illustrating how it influences elections and shapes public opinion.
Read more: https://burlingtonpress.com/2024/04/10/winning-votes-with-brand-power-the-role-of-branding-in-political-campaigns/
Duración:00:03:57
Why Small Businesses Should Support and Sponsor Nonprofit Organizations
4/9/2024
In the interconnected world of today, the success of small businesses and the health of their local communities are more intertwined than ever. While profit margins, growth strategies, and operational efficiencies remain key focal points, the importance of corporate social responsibility can’t be overlooked. One of the most impactful social responsibility practices a small business can engage in is supporting and sponsoring nonprofit organizations. This not only contributes to the betterment of society but also offers a plethora of benefits to the businesses themselves. Here’s why small businesses should consider this philanthropic approach as a part of their business strategy.
Read more: https://burlingtonpress.com/2024/04/09/why-small-businesses-should-support-and-sponsor-nonprofit-organizations/
Duración:00:03:59