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Marketing x Analytics

Business & Economics Podcasts

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

Location:

United States

Description:

Unlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!

Language:

English

Contact:

8477025120


Episodes

The Future of Marketing x AI, with Dr. James Reeder

3/3/2024
In this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:41:10

Humanity x AI, with Greg Brooks

2/25/2024
Watch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pitfalls. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:48:15

Digital Marketing x Consumer Products, with Christian Mercado

2/17/2024
Watch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep dive into the world of selling olive oil online. Listen in as Alex and Christian discuss the prospect of an AI-driven marketing engine that customizes content for individual leads across the web. Whether you're an established marketer or stepping into the digital marketing arena, this episode is packed with practical advice, personal experiences, and forward-thinking concepts not to be missed. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:39:59

Influencer Marketing x Analytics, with Richard Wakeman

2/5/2024
This podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to changes in privacy laws and regulations. Richard also shares his observations on the commoditization of attention in today's digital world and the ethical implications. The episode ends with Richard sharing recommendation for books and resources to understand the psychology of influencing and marketing. Join the discussion below! X | LinkedIn Have you heard Alex's other podcasts? ASofronas Podcast Network on Apple Podcasts AI x Automation on Apple Podcasts AI x Automation on Spotify Security x Privacy on Apple Podcasts Security x Privacy on Spotify Support Alex by checking out products and services at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:41:43

The User x Experience, with Nathan Silver

12/10/2023
Dive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI. Join the discussion below! X | LinkedIn Support Alex by checking out his latest products at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:55:30

AI x Social Media Analytics, with Trevor Ferree

11/13/2023
In this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:41:19

The Future of the Advertising Ecosystem, with Yaroslav Averyanov

10/30/2023
In this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:30:10

The Future of AI in Advertising, with Ayushi Agarwal

10/23/2023
Interested in DIRECTV service? Get up to $400 off when you email alexandersofronas@gmail.com with your name and preferred product (via Satellite or via Internet). In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and how data modeling can impact the second brain concept, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:50:35

Business Process Optimization x The Future of Advertising, with Connor Skelly

10/16/2023
In this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast. Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:37:23

Unpacking the Advertising Ecosystem, with Dave Cameron

10/9/2023
In this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:52:20

Analytics x Career Development, with Aliza Goldgewert

9/10/2023
In our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking for a job or looking to hire, this episode provides clear, straightforward advice to help you succeed. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:33:00

Investing and Innovation: A Deep Dive with Alex Bilzerian

9/4/2023
Welcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked extensively in commodities and product marketing. In this episode, we delve into Alex's inspirations, explore how his multifaceted education in Physics and Creative Writing at Cornell University has shaped his investing strategies, and learn about his recommendations for educational resources. As a bonus, Alex and host Alex Sofronas engage in a live brainstorming session to hash out an intriguing business idea you won't want to miss! Whether you're an aspiring investor, a tech enthusiast, or someone interested in creative approaches to business, this episode promises a well-rounded, enlightening conversation. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:45:07

Unlocking Digital Marketing Success, with Tifany Mazza

8/30/2023
Tune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack: https://nottodiefor.us/ Watch this episode on YouTube! Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:49:24

Direct Marketing x Analytics, with John Miglautsch

8/27/2023
Dive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises a goldmine of information. 📈 Don't miss this direct marketing masterclass! Watch this episode on YouTube! Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:01:02:14

Marketing x Analytics Education, with Sina Aghaie

8/21/2023
Join us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️ In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum. But that's not all! Sina takes us on a journey into the realm of AI and ChatGPT, revealing how these cutting-edge technologies are poised to transform the landscape of marketing analytics education. Drawing from his experience as an educator at Wichita State University and the University of South Carolina, Sina provides practical insights that bridge the gap between theory and practice. Don't miss out on this enriching episode where we unravel the intricate threads of marketing, analytics, and the future of education. Tune in to gain expert insights that will empower your journey in the world of marketing. 📈🔍🎓 Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:55:59

Consumer Behavior & Brand Management, with Steven Silverman

8/13/2023
In this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:49:42

Managing Influencer Marketing, with Christian Mercado

8/7/2023
In this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:47:56

Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang

7/1/2023
In this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:01:00:37

Consumer Behavior x Marketing, with Dr. Soňa Kľučárová

6/9/2023
In this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:34:23

Creativity x Marketing, with Matt Farnsworth

5/23/2023
In this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more. Watch this episode on Twitter or YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.

Duration:00:58:57