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Marketing x Analytics

Business & Economics Podcasts

Learn from marketing professionals about the latest developments in marketing analytics, including stories, techniques, interviews, and career development.

Learn from marketing professionals about the latest developments in marketing analytics, including stories, techniques, interviews, and career development.

Location:

United States

Description:

Learn from marketing professionals about the latest developments in marketing analytics, including stories, techniques, interviews, and career development.

Language:

English

Contact:

8477025120


Episodes

Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity

10/3/2022
In this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage....

Duration:00:58:10

Healthcare Marketing x Analytics, with Aarooshi Rai Kumar

9/24/2022
In this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics are available on Podscribe.com. All...

Duration:00:45:56

Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity

9/17/2022
In this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a...

Duration:01:00:00

The Value of Analytics, with Ryan Carlson

9/11/2022
In this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more. Looking for a job? Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen...

Duration:00:33:58

Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity

9/3/2022
In this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo...

Duration:00:55:20

Entrepreneurship x Marketing Analytics, with Jeff Greenfield

8/28/2022
In this episode I sat down with Jeff Greenfield, CEO of Provalytics. We discuss leadership lessons, the importance of diversity and inclusion in business, when to use a startup accelerator, entrepreneurship advice for B2B startups, and more! Learn more about Jeff's company here! Looking for a job in tech? Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics...

Duration:01:25:10

Leadership x Marketing Analytics, with Ellza Malok | Sponsored by Adverity

8/21/2022
In this episode I sat down with Ellza Malok, Founder and CEO of Blue Monarch Group. We discuss Ellza's experience founding and leading a marketing agency, tips for managing your work schedule, how to use AI for good, succeeding in a corporate role with a liberal arts background, which skills to build to succeed in analytics, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter |...

Duration:00:50:44

Marketing x Leadership, with David Horesh

8/14/2022
In this episode I sat down with David Horesh, Director of Marketing at 4M Analytics. We discuss David's experience in the Business to Government (B2G) space, his experience as an entrepreneur, leadership advice, achieving product-market fit, marketing at a startup, and more. Looking for a job in marketing? Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x...

Duration:00:55:27

Marketing x Science, with Milin Desai | Sponsored by Adverity

8/7/2022
In this episode I sat down with Milin Desai, Manager of Advanced Analytics at Mindshare. We discuss Milin's journey from India to the US, advice on how to break into the US job market, the value analytics brings to a business, the ideal stage for a business to gain a marketing science function, future breakthroughs in marketing and data, how game theory plays a part in marketing, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn...

Duration:00:42:03

Analytics x Marketing, with Guan Wang

7/30/2022
In this episode I sat down with Guan Wang, the Global Director of Marketing Intelligence at Snowflake. We discuss marketing attribution, deep learning and artificial intelligence uses in marketing, updating your team's marketing analytics ability, how to deal with data blind spots, data brokerages as a business model, data pipelines, how to make a big business impact using analytics, and more. Looking for a job in analytics? Buy my book 'HIRED' here! Join the discussion below! Twitter...

Duration:00:47:50

International Marketing Analytics, with Jieun Kang | Sponsored by Adverity

7/23/2022
In this episode I sat down with Jieun Kang, a Marketing Scientist at AT&T, and an Author. Click here to buy her latest book, Big Data Analytics for Creative Marketers. We discuss Jieun's journey from Korea to the U.S., her experience in the marketing analytics industry, the value of analytics to a business, reasons to go into marketing and analytics, the role of higher education in a marketing analytics career, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to...

Duration:00:43:10

Analytics x Marketing, with Sarah Harenberg

7/16/2022
In this episode I sat down with Sarah Harenberg, Digital Marketing Analytics Manager at Hopin. We discuss how to build a time series forecast, how COVID-19 affected data collection and the data landscape, fighting for the correct attribution of business functions, data privacy regulations, MQL quality assurance, and more. Buy my book 'HIRED' here! Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of...

Duration:00:41:49

Marketing x Listening to Customers, with Nicholas Berkley-Gough | Sponsored by Adverity

7/9/2022
In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is...

Duration:00:53:35

Research and Forecasting x Analytics, with Jason Thomas

7/3/2022
In this episode I sat down with Jason Thomas, Global Marketing Insights & Analytics Manager at Hollister Incorporated. We discuss the job responsibilities of a market research analyst, how business forecasting works, how business opportunity mapping works, making decisions without all the data, how to create a great powerpoint presentation, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of...

Duration:00:49:45

Marketing x Artificial Intelligence, with Cathy McPhillips | Sponsored by Adverity

6/26/2022
In this episode I sat down with Cathy McPhillips, Chief Growth Officer at the Marketing AI Institute. We discuss the future of AI integration in marketing, how AI may impact marketing jobs, evaluating data for an AI company, understanding the difference between AI in movies and in the real world, sentience in AI, entrepreneurship advice, prioritizing business actions, and more. Here are links to the events and technology that were mentioned in this episode: Marketing Growth...

Duration:00:50:25

Marketing x Analytics in Europe, with Martina Matei

6/18/2022
In this episode I sat down with Martina Matei, Marketing Analytics Manager at IBM. We discuss her experience working as a marketing analytics manager in Bucharest, ad copy localization, leadership lessons, navigating the attribution battle between marketing and sales, various analytics tools, VR/AR marketing applications, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes of Marketing x Analytics...

Duration:01:05:36

Performance Marketing x Analytics, with William Rosen | Sponsored by Adverity

6/9/2022
In this episode I sat down with William Rosen, Chairman & CEO of Axial1 Performance Science. We discuss how Axial1 brings value to the marketing world, using data to understand what motivates customer decisions, marketing analytics innovations, analyzing creative content, experimental design, entrepreneurial advice, business strategy, and more. William's Ted Talk: https://www.ted.com/talks/william_rosen_the_power_of_perspective William's Book (The Activation Imperative):...

Duration:00:55:31

Revenue x Analytics, with Curtis Thompson

6/4/2022
In this episode, I sat down with Curtis Thompson, Chief Revenue & Analytics Officer at Feltsburg to discuss analytics at the executive level, the usefulness of data in driving decision making, the day to day of an analytics executive, audience-first strategy, driving positive cultural change from the top of an organization, managing your priorities, and more. Join the discussion below! Twitter | LinkedIn Listen to more episodes on the Marketing x Analytics Homepage. Transcribed episodes...

Duration:00:51:47

Restaurant x Marketing Analytics, with Joe Sheahan | Sponsored by Adverity

5/29/2022
In this episode I sat down with Joe Sheahan, Co-founder and CEO at TappedIn. We discuss how restaurants use marketing analytics, the future of analytics, how to use first party data for marketing, how to hire great people, red flags to watch out for while interviewing innovative people, the role of higher education in entrepreneurship and business, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter...

Duration:00:52:28

Teaching Marketing x Analytics, with Dave Cameron

5/21/2022
In this episode I sat down with Dave Cameron, Strategic Leader and Faculty: Analytics and Data Science. We begin by understanding Dave's career in marketing analytics and his growth toward a professor of MBA-level courses. We discuss how to build a great team, how to understand your own professional strengths, the value of education in a marketing or analytics career path, the future of marketing and analytics, ideal personality types for different roles in marketing and analytics, and...

Duration:00:56:57