Marketing your Private Practice with Kathy C

Blogs help search engines find you and your business via your website. They also help people searching online for help… find you too. Cornerstone blog posts - ones designed to provide in-depth and valuable information that tend to get more traffic than even regular ones - well these are ones you must make time to enhance and optimize them so they can do even more for you! The last thing you want happening is using cornerstone blogs as part of your marketing plans, and having them become just articles to read versus an article that could turn that reader into a client. When you take the time to optimize and format your blog posts, especially a cornerstone blog post, that’s when the blogs start working for you 24-7, bringing in even more traffic and converting those readers and visitors into leads and clients. Be sure to listen to this episode to learn 5 Easy Steps to Optimize a Blog Post to Increase Traffic & Leads. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com95 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Hosting an event or a Virtual Summit is a lot of work, the goal is always to get as many registrations as possible. But that won’t happen without marketing the event effectively so that you achieve your sales goal for registrations. Dr. Joyce Faraj-Ardrua was wondering this very thing… what could she do with the sales page for her EmpoweRD Summit to boost registrations? Joyce is a nutrition counseling coach who is hosting her second annual summit, called EmpoweRD, to help Dietitians and Health professionals improve their nutrition counseling skills. She booked a Free Marketing Review, and we focused on her sales page for the summit. I gave her some strategies and action steps to optimize the page to boost signups. The principles behind these strategies apply to any sales page, whether for an event like this or for services or a program. Be sure to listen to learn: Don’t skip this episode, you will learn 5 ways you can optimize your own sales pages to increase signups too. You can check out Joyce’s EmpoweRD Summit website and use that coupon code MAYDAY if you want to register and save $50 https://nutritioncounselingacademy.com/empowerd2024 Find all the other resources mentioned at http://marketingyourprivatepractice.com/94 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Marketing can be a royal pain in the you-know-what. And Blogs? I know a lot of you simply do not blog and do not want to. You’re in the “Don’t even think about a blog with me!” group. But what if I told you that if you could take the time to put just ONE type of blog post on your website, even if you put it on a webpage rather than a blog post, it could do more to boost your marketing than you realize? And yes, it works even for non-bloggers! Interested? Well, this episode shares a marketing tactic related to content on your website in the form of a blog. The ONE type of blog post that you can use on your website that will help boost traffic, improve your search engine visibility and even help bring in more leads. The trifecta of things that often leads to more clients! And you can use this tactic even if you don’t normally do “blogs or blogging.” Listen to this episode and learn: Creating this type of blog post - even just one post - can bring you more traffic, more leads, and more clients for your practice or business. Best of all… it helps attract organic traffic from people who have no clue who you are. New leads! If you're ready to learn what this ONE type of blog post is… be sure to tune in to this episode. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/93 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

What do you do when your services have two types of ideal clients? Many practices and business owners struggle with effectively marketing the same offer to people who have different problems. Mackenzie Costron came to me for a free Marketing review with this very roadblock in her coaching business. She wanted to know, “How do I focus my marketing to offer the workshops to both individuals and organizations?” Her confusion comes from how she creates a PDF or marketing content about the workshops to share with people or market to these two different client types. To help Mackenzie get more results from marketing her two workshops to two different ideal clients, we focused on 3 main areas: Listen in to learn the specific advice I offered Mackenzie to help her clarify her messaging so that the marketing she is doing; on her website, through marketing assets she creates and even networking online or in person is reaching the right people to build interest in the workshops and get people signing up. The strategies shared with her are very applicable to any business that offers some variation in the services it offers, especially when your offer helps different types of clients. You can access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/92 Connect with Mackenzie online via her website - https://www.costronco.com/ 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Getting testimonials from clients is great. It makes you feel good that you made a difference and an impact on your clients. But many practitioners and service providers overlook actually using those testimonials - the most powerful type of marketing content there is - in their marketing. This happens because their business plans lack a system for collecting and using testimonials in marketing - critical content that builds trust and encourages potential clients to take the next step. Testimonials are the voices of happy clients, and in their own words, you’ve got to be doing more than putting them on a page on your website. Here's what you'll learn by tuning in to this episode: Remember, your clients' experiences and words are like a secret sales team, working tirelessly to tell others how great you are to work with! Don't let this valuable content slip through the cracks. Get ready to create a system that puts testimonials to work for your practice or business. You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/91 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

If you’re tired of marketing strategies that don't seem to bring in a steady stream of new clients … then let’s try something new. Something that is sitting right in front of you, but that is not always obvious in the many ways to use it in your marketing. Client Testimonials. These are a treasure trove of marketing gold many practice and business owners overlook in two ways: These personal endorsements from clients are more than just kind words; they're powerful tools for marketing your private practice and can sway potential clients to choose your services. In this episode, you’ll learn how to make the most of the testimonials you've already collected and how to showcase them in ways that resonate with your audience and encourage them to take the next step. You’ll also understand why it is so important to be gathering these on a regular basis. Listen in to discover how you can develop a plan for using testimonials to transform those kind words into a stronger client base for your business. You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/90 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Many private practice and service-based businesses struggle with the common problem of not enough people booking consults, leading to an unpredictable flow of new clients. It's a frustrating situation, but if you can ensure that you have a system for booking those consults that is fast and easy and gets people in your calendar to talk with you, that problem can disappear! In this episode of the podcast, we continue on with steps 4 and 5 on how to optimize your online booking system. It’s all about ways to streamline your booking process for consults and discovery calls so that you get more booked and have more potential leads for new clients. Here's what you'll learn by tuning in: By implementing these steps along with steps 1 to 3 in part one of this lesson (episode 88), you'll make it easier for people to book with you and for you to manage your appointments without the headache. Get ready to say Goodbye to the endless back-and-forth games of email tag and Hello to a more organized, client-friendly approach to booking discovery calls. And MORE of them too! Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! You can also access the resources mentioned on the show notes page at http://marketingyourprivatepractice.com/89 If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Many private practices and service-based businesses struggle with a common issue: not enough folks booking those all-important consults and discovery calls. These calls are often the first step to bringing in new clients, but if the booking process is a hassle and clunky for those prospects, you could be missing out on paying clients! Too often, I see booking processes that are literally blocking people from getting on your calendar—no one wants that! In this episode, you’ll learn how you can make simple changes that lead to more people booking discovery calls, which will lead to more clients, too! Listen in to learn: Be sure to check out this episode and get started on optimizing your online booking process and get more people booking calls with you - and even more critical - showing up for them! We’ve got a few resources you can download on the show notes page at marketingyourprivatepractice.com/88 If you want to book your own Free Marketing Review - click here and sign up - https://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Websites are an essential tool for private practice owners and service-based businesses, but many cannot get past the fear and tech challenges in getting their website up and running. In this episode, Kathy C talks with long-time friend and mentor Tawnya Sutherland about the many mistakes people make when starting a website and how the best path is simplicity. And how getting a website up can be done a lot easier than most realize. Your website doesn’t need to be complicated or 1000% perfect, but it does need to be live and working! There are options to get them up and running that won’t break the bank—or your sanity—when you struggle to set it up yourself. Your website is always a work in progress, and it's more important to have a functional online presence than to wait for a perfect site. Tawnya offers many tips to do and not do, along with a solution she has with template website designs specifically for service providers. Designs that can be customized with the business's branding, allowing for a quick and efficient setup. They also talk about some of the technical aspects of website management, such as the importance of keeping plugins and themes updated to prevent security breaches. Your website is the foundation of all online marketing efforts. Without it, marketing strategies may fall short, but the main plan is to get that website up and running so it starts working now and can grow with you as you grow too! Be sure to check out all the links and resources mentioned by Kathy & Tawnya check out the show notes page at http://marketingyourprivatepractice.com/87 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

There are 3 very common problems Private Practice and Business owners face when marketing their businesses. These roadblocks can stall the growth of your business and hold you back from getting clients - heck, it can hold you back from just getting the small things done every day. They often lead to so much frustration and a sense of waste that people give up on it all. Giving up is not the answer… The fear of not having anything worthwhile to say, mixed with a lack of strategic planning, can easily leave you feeling stuck and overwhelmed. So what can you do? Well, the best piece of advice I have is to use a tool that can help you overcome those roadblocks so you turn into one of those biz owners who just get their marketing done, who make it seem effortless and get more traffic, leads and clients from it - what the marketing is supposed to do. It all starts with…. The topic of this episode today, using a tool that helps with your marketing planning and helps you overcome these 3 blocks! A Content Planner. STOP! Don’t quit here… Please do NOT dismiss this as something that will not help you. Have an open mind and check out how a planner with some specific elements in it (12 in fact) can help you, It’s something I’ve helped people use for the past 15 years, and it does change everything! I’m sharing all sorts of resources on this episode. So be sure to check out the show notes page at http://marketingyourprivatepractice.com/86 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Leah Carey, a Sex and Intimacy coach and host of the Good Girls Talk About Sex podcast Leah booked a marketing review to discuss her lead magnet which is a quiz. She wanted to be sure it was set up as effectively as possible. To help Leah improve and optimize the lead magnet funnel and get more signups, we focused on 3 main areas: Listen in to learn what advice Kathy has to help Leah get the most results possible from her lead magnet quiz and bring in more coaching clients by optimizing her lead generation funnel and all the messaging in it. You can get the resources on our show notes page at http://marketingyourprivatepractice.com/85 Be sure to check out Leah’s podcast Good Girls Talk About Sex podcast on her website https://www.leahcarey.com and if you want to know who your sex and relationship alter ego is definitely go to her quiz page! 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Promise me … you will not create one more piece of marketing content with AI until you’ve listened to this episode. So many practice and business owners are turning to AI to streamline their marketing efforts, aiming to save time and increase efficiency. What most don’t realize is that this solution is creating a new problem: the loss of uniqueness in your marketing and worse, the loss of YOU! The expert people want to hire. They don‘t want to hire a perfect BOT, they want YOU. A real person who helps them with their real problems and brings about real solutions. The overuse of terms like "Unlock your potential" and "Maximize your results" has become the norm, causing many businesses to look like and feel like everyone else, as opposed to showcasing their uniqueness! Do not go there! Promise me … you will not create one more piece of content with AI until you’ve listened to this episode. I want you to know how to keep your content from being just another face in the online crowd. Listen in to discover: If you want your marketing to help you stand out and connect with clients, and even have Google loving what they find on your website, then be sure to listen in for all the details. Make sure that your Marketing Content Stays True to YOU - even if you are using AI to help create it! You can get all the resources mentioned - including the special “Don’t You Dare” prompt phrase on our show notes page at - http://marketingyourprivatepractice.com/84 Remember to send me a quick voice message online about your thoughts on the phrase Private Practice Heroes at https://www.speakpipe.com/kathyc 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Are you struggling to attract enough clients and generate leads through your website? You're not alone in this - many practice and business owners feel the same. Yet what Kathy C often finds is that these businesses are overlooking what 3 particular website pages can do to help them get more leads and clients - the two things you need to grow your practice or business. They are actually powerhouse pages when it comes to converting more website visitors into clients, but folks underestimate the role they play. When you don’t have these 3 pages on your website, you are missing out on key opportunities to convert website visitors into clients. Listen in to learn what these 3 critical yet often underestimated website pages are and how they can help you grow your business! You can also check out the show notes for links to all the resources mentioned at http://marketingyourprivatepractice.com/83 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Is your quest for a perfect website holding you back? One of the biggest pitfalls I see practice and business owners do that holds them back from getting clients is waiting for that perfect website or sales page before they make it live! The next biggest pitfall is folks thinking that because they get most clients from referrals, they don’t need to worry about their website. Also a pitfall! Because even people referred to you will expect to see a website and will want to check you out. All you need are the 5 core website pages and messages to help attract clients and spark the growth of your business. Those website pages need content and a message that works right now so people know who you are, how you help, and what solution you can offer them. That’s it. You can perfect them over time - and will! We all make changes on our website over time because it’s a natural progression as you grow that business. Stop waiting for the day your website is perfect and get it out there! Because even people referred to you will expect to see a website and will want to check you out. Tune in to this episode of the podcast for actionable advice on the 5 Core Website pages you need to attract new clients so you can grow your business. Remember, your website is your silent ambassador; make it effective, not perfect. Check out the show notes for links to all the resources mentioned at http://marketingyourprivatepractice.com/82, including where you can book a Free Website Review with Kathy C 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Are you struggling to convert website visitors into clients? You could be missing the ONE element 95% of folks I do website reviews for are missing too! Something that means potential leads and clients are slipping through the cracks, which results in missed opportunities and lost revenue for your practice or business. I will say, if this is you, you're not alone. Many private practice and service-based business owners face the challenge of effectively guiding website visitors toward the next steps and ensuring they can convert those website visitors into leads and clients. In this episode, Kathy C shares the details of this critical element that is often overlooked when practice and business owners create their websites. Listen in as she shares a real-world example of how this element affects sales in real life and how to translate that into the online world. She emphasizes the pivotal role this ONE thing plays in guiding your website visitors through a journey that helps them make the decision to reach out to you for help! Learn how you can prompt them to take action, whether it's scheduling a consultation, learning more about services, or engaging further with your website and how this affects whether or not someone will reach out to you. Turn in to gain valuable strategies and actionable steps to enhance your website's effectiveness in converting potential leads into clients. You can ensure that no potential lead is left behind. To access the full episode transcript and additional resources mentioned, visit the show notes page at http://marketingyourprivatepractice.com/81 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

One of the common challenges practice and business owners face with marketing is emails and newsletters that simply are not bringing in results. This is why so many feel they are a waste of time. But, there are elements that can help you get more from your newsletters - more opens, more people reading, more clicks and yes, even more replies and people taking action … then you feel they are worth your time. Then you know they have an ROI! In this episode, you will learn: These elements are not complicated to put in place but can have amazing results when you do use them in your email marketing. Be sure to check out the show notes page for additional resources and visual aids to help you understand some of the elements on a deeper level. You can find the additional resources on our website at http://marketingyourprivatepractice.com/80 Grab the Free Marketing Stats Template Kathy mentions - https://www.pepperitmarketing.com/freestats Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C https://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

In this episode of "Marketing Your Private Practice with Kathy C we are talking with Ola Williams, a business coach and host of a personal development podcast as well as owner of Cornish’s Variety, a convenience store in the small town of Trenton in Nova Scotia, Canada. Ola was looking for a marketing review to clarify her messaging, audience, and content for her podcast and coaching practice. Kathy focused in on ways that Ola could develop a clear and concise statement that communicates who she is, who she helps, and how she helps her clients. The main advice given to Ola was all about the importance of ensuring that her messages no matter if she is talking to folks, or has them written online or on her website - it’s got to convey her expertise and the transformation her clients can expect. Kathy suggests several strategies to improve Ola’s messaging on her website and in her marketing. They also discussed her podcast title and subtitle and how a small change could better reflect these key messages. Ola also shares some of her own experiences as a newcomer to Canada and as a parent and entrepreneur, emphasizing the importance of creating boundaries and prioritizing what matters most as she builds her businesses. Listen in to learn what advice Kathy has to help Ola attract the right clients and effectively communicate the benefits of her coaching services through improved messaging in her marketing. Check out all the resources and connect with Ola via the Show Notes at: http://marketingyourprivatepractice.com/79 Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C: https://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Struggling to keep up with the marketing and content creation for your practice or business? Tune in as we dive into part 3 of creating your Consistent Content Plan. This time, we are focusing on how you can streamline how many images and videos you need to create to be consistent and effective with your marketing. It’s all about maximum impact with minimal effort, especially when it comes to creating the images for your marketing. We continue on with our sample content plan and focus on the images and videos. Because we may need more than 20 images and 10 videos in total, but we are never going to create that many - no way! The trick is in how you plan for and create the marketing images & videos to get them working smarter, and it also helps you walk through the plan to know how many images and videos you need and how many you actually create to fill that content calendar! Listen in to learn more about: Check out all the resources and links mentioned at: http://marketingyourprivatepractice.com/78 Want a quick review of your consistent content plan? Book a free marketing Review with Kathy C: https://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Practice and business owners often find themselves spending too much time on marketing, but there is a way around this when you have a consistent content plan in place. This type of plan is one that gives you a very specific list of what new content you need, how much, and when and where you will post it online. In this episode, Kathy C walks you through the 5 steps to create your own consistent content plan and uses specific examples for a real practice - a dietitian business. Listeners will gain valuable insights into the 5-step process introduced in episode 76 that can help you streamline your marketing, attract more traffic to your website, generate leads, and engage potential clients effectively. This lesson will help listeners fill in their own content blanks, determine when and where to be active online on social media, create a schedule, and compile a list of necessary elements. Having your own consistent content plan can save you so much time and better yet - get you more results too! We also share a lot about ways to repurpose content to reduce your workload, and Kathy offers practical advice on creating spur-of-the-moment content. Tune in to learn how to create a consistent content plan and maximize your own marketing efficiency. Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/77 Resources mentioned: https://www.pepperitmarketing.com/podcast/5-step-consistent-content-planhttps://www.pepperitmarketing.com/podcast/fast-easy-reels-videoshttps://www.pepperitmarketing.com/podcast/boost-email-list-social-mediahttps://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!

Too many business owners fall into the trap of creating more and more marketing content than they need. This is how they end up spending more time on marketing than they do working with clients or bringing in revenue! Not only is it wasting time, but you also end up with marketing that is more random than strategic, and that is why it’s not bringing in new leads or clients. In this podcast, Kathy C shares a plan to help you overcome this marketing challenge by learning the 5 steps to create a Consistent Content Plan. These plans give you an exact list of how much content you need to create, where it gets posted and how often. This is something you can and should follow for every cycle of new content you create - it keeps you on track and getting results too! Listen in to learn: Your Consistent Content Plan helps you achieve consistent results and drives business growth through strategic content planning. Check out all the resources and links mentioned at http://marketingyourprivatepractice.com/76 Resources mentioned: https://www.pepperitmarketing.com/content-marketing/marketing-content-typeshttps://www.pepperitmarketing.com/podcast/consistent-content-planhttps://www.pepperitmarketing.com/review 🔴 Say Hi! on Instagram 🔴 Check out our free resources for practice owners 🔴 I'd love if you would post a podcast review ~ Thanks for Listening!