Martial Arts Media™ Business Podcast

Kevin Blundell shares 3 essentials from The Next Profitable Location Blueprint that’s helped them open 20+ successful martial arts locations.  .IN THIS EPISODE: What’s the population needed for a successful martial arts school, and how far should this be from your existing location? The ‘drivers science’ behind choosing your exact new location What to avoid in your environment when scouting for locations Accessibility and geographical location: what are their impact on your martial arts...

An irresistible martial arts offer can be the ‘make or break’ of any promotion to attract new students. Follow these steps to turn your offers into winners. IN THIS EPISODE: Being uber specific with what’s included in your irresistible martial arts offer Should you give away free items with your martial arts offer? Do this and you instantly increase the value of your martial arts offer What’s the best price for a martial arts paid trial offer? This turns any martial arts offer into a...

Richard Fall shares how they generated $30,000+ in 72 hours for his karate school with The 72 Hour ‘Cash Boost’ Sale.  IN THIS EPISODE: How Richard and Kim generated $30,000 in just 72 hours How asking for help leads to faster martial arts business growth Why action takers are the money makers The power of surrounding yourself with like-minded people How to get over the fear of charging what you're worth And more *Need help growing your martial arts school? Learn More Here. DOWNLOAD: The...

Edward Carr shares how he’s built 2 thriving clubs through word of mouth, while helping his community combat cyberbullying and live an empowered life.  IN THIS EPISODE: How to harness the power of word of mouth Tips to boost martial arts community engagement How to encourage bullied children to share their experiences Edward’s book against bullying, Lift Them Up: How to Rise Above Bullying and Live an Empowered Life Effective ways to build a strong online presence And more *Need help...

Ross Cameron from Fightcross MMA has built the ultimate, world-class martial arts gym and lifestyle center. We do a deep dive on the planning, contracts, insurances and marketing that have made this a success.  IN THIS EPISODE: What sets this world-class martial arts gym in its own league? Ross’s unconventional ways of building a thriving community Details often overlooked when opening up a new location Timing and changing the frame with martial arts campaigns How branding helps the...

Even if you’re biased like I am between free or paid martial arts trials, this might make you reconsider where one might be more useful than the other.  IN THIS EPISODE: What’s the purpose of a trial class anyways? Why what happens before the actual enquiry matters When to use a free trial and a paid trial offer? Intent-based vs Interruption-based marketing What differences to consider when marketing on Facebook and Google And more *Need help growing your martial arts school? Learn More...

If you believe that things like the iOS updates have impacted your martial arts ads, chances are you’re going about this the wrong way. Here’s a foolproof strategy to adapt for your next successful campaign.  IN THIS EPISODE: What is The Ultimate Facebook Ad Formula For Martial Arts Schools? Spending too much money on ads? This number might tell a different story Creating an irresistible martial arts offer How to use the AIDA formula for martial arts Facebook ads And more *Need help growing...

Ben Vickers shares his UFC journey, from Eternal MMA’s 14 fight shows on UFC Fight Pass, to Scrappy MMA’s Jack Della Maddalena winning his fight on The Dana White’s Contender Series. . IN THIS EPISODE: How the UFC ‘Walks the Talk’ and raises the bar in the industry Molding fighters through collaborative coaching style Australian champion Jack Della Maddalena’s martial arts success story Creating a pathway into the UFC for Australian fighters How to navigate flights and borders during...

Cheyne McMahon and George Fourie discuss overcoming a somewhat outdated, old-fashioned, traditional mindset that’s holding many martial arts businesses back. . IN THIS EPISODE: Original, traditional karate charged at premium prices? How to raise prices and still keep your students Been called a McDojo? Martial arts fees based on value vs time Growing from 110 to 350 karate students And more *Need help growing your martial arts school? Learn More Here. Download the PDF transcription...

If a picture says 1,000 words, what are yours saying about your martial arts school? Martial Arts photographer, Francine Schaepper, shares 3 pitfalls to avoid that could tarnish your brand and reputation. . IN THIS EPISODE: The costly mistake that school owners make with random photos Why use a vision board to strategize your martial arts photos How to create attention grabbing martial arts photos for Facebook ads Forget ‘message to market match’ - think ‘photo to market match’ The Power of...

Brett Fenton recently got married, went on 2 honeymoon vacations, and returned to his martial arts school with more students signed up. We discussed the ‘Instructor Team Blueprint’ that made this possible. . IN THIS EPISODE: Creating a value-based culture in your martial arts school How to build an instructor team that runs like clockwork without you The method to spot and develop high-potential instructors Why investing in instructor training helps ensure your school's success Do this when...

After 8 months of development, our beta launch for The Martial Arts Media™ mobile app has begun. Here’s a brief intro why we created this for the martial arts business community. . IN THIS EPISODE: Why we created the Martial Arts Media™ mobile app The reason why we’re moving our communities from Facebook What’s included in the Martial Arts Media™ mobile app And more *Need help growing your martial arts school? Learn More Here. Download the PDF transcription TRANSCRIPTION Ten years from now,...

Lindsay Guy is impacting many families while growing his karate business. The most important family being his own. . IN THIS EPISODE: Why risk takers are the actual winners Why asking for help is good for you and your martial arts business The power of surrounding yourself with like-minded people Why repetition (of what works) in marketing is a good thing The elements of an effective Facebook ad campaign And more *Need help growing your martial arts school? Learn More Here. Download the PDF...

Sometimes, life and business lessons come from strange scenarios. Here's one between a solar guy and a blinds man that's oddly related to martial arts marketing and business. . IN THIS EPISODE: Why building rapport with your customers is crucial Don't sabotage your sales with wrong assumptions turn into a blind bullet How to deal with price queries and objections Why you should educate customers and promote the value proposition And more *Need help growing your martial arts school? Learn...

In this exclusive live recording from a recent Partner’s Intensive, Kevin Blundell from Kumiai Ryu Martial Arts System, shared some of the deeper details responsible for his martial arts business success. . IN THIS EPISODE: Scaling your martial arts schools from 1 - 23 locations Becoming the ‘go to’ martial arts school in a small community What can martial arts schools model from country clubs? Strategies to replicate your skills amongst your staff The science of an effective staff training...

Australia’s first ever BJJ black belt, John Will, shares a lifetime’s experience of being an outstanding coach, adapting to adversity, and mastering life through a ‘black belt mindset’. . IN THIS EPISODE: What is the ‘black belt mindset'? How to learn new skills effectively and enjoy the process How to create a positive martial arts club culture The consequences of chasing martial arts marketing tricks The smartest financial thing you can do for your martial arts business And more *Need...

Turning the tables. Florence Sophia interviews me, George Fourie, about Martial Arts Business, training brazilian jiu jitsu, marketing, success and life. . IN THIS EPISODE: The three key strategies to pivot and grow your martial art business AIDA Model: What is it and how to use it in your marketing The most important element that many school owners forget to add on their ad campaigns Why some martial arts businesses fail How to stand out from the crowd with your martial arts business How...

If your martial arts marketing budget is stalling your growth, it might be time to reevaluate your strategy. . IN THIS EPISODE: How much should you really spend on marketing your martial arts business Trading $1,000 for $48,000 When should you turn off your Facebook ads And more *Need help growing your martial arts school? Learn More Here. Download the PDF transcription TRANSCRIPTION Should you have a marketing budget for your school? When should you stop running ads? When should you...

Let’s put the negatives to rest and discuss what you’re doing better now in your martial arts business moving past COVID. . IN THIS EPISODE: How most martial arts schools are booming What can you take away to improve your martial arts business? What we’ve been up to behind the scenes And more *Need help growing your martial arts school? Learn More Here. Download the PDF transcription TRANSCRIPTION I thought I'd check in with you. What have you done in this time? What have you created? And...

Zulfi Ahmed shares insights about his book, The Science and Secrets of Becoming a Master Martial Arts Instructor, and why it's time for the industry to level up. . IN THIS EPISODE: What motivated Grandmaster Zulfi Ahmed to write the book, The Science and Secrets of Becoming a Master Martial Arts Instructor The difference between a Master and Master Instructor Why the martial arts industry is stuck The importance of stepping up to a mastery level The universal philosophy of a great Master...