MASTERS OF MEDDICC

In this episode of Masters of MEDDIC, MEDDICC CEO Andy Whyte sits down with Marina Ayton, VP of Strategic Accounts for the UK&I at ZScaler. From an early age, Marina has been inspired to work hard. She tells Andy about what she believes is essential, in any role, to get where you want to be. Succeeding in sales isn’t easy – she and Andy share some best practices for building rapport with customers, especially in this new, predominantly remote environment. Leadership is a large focus of this episode; Andy and Marina dive into the things people don’t know about sales leadership, discussing certain paths people can take to become truly great sales leaders. Full of useful insights and stories you can learn from, this episode is a must-listen! Marina Ayton is the Vice President of Strategic Accounts for the UK at ZScaler. She is also the founder / co-founder of a number of companies including London Velvet, Enchanted Trees, and more recently founded Pink Diesel. She has an active interest in investing in early stage companies (SEIS and EIS) and was also the Education Chair for Young Presidents Organisation. She is currently a member of the Board @The Prince's Trust RISE program.

SHOWNOTES Get ready for the latest episode of Masters of MEDDICC! Host Andy Whyte chats with experienced revenue leader, Jeff Miller, current CRO of StarTree. Listen and have a chuckle as the two talk about their shared history of selling door-to-door - and what they learned from it. The way you communicate with your customer can make or break a deal or engagement. There are a lot of opinions out there about the best way to do it - product-led or open-source? Either way, Andy and Jeff look at how MEDDIC can underpin it all, and help you explain the value of your solution to your customers. Andy and Jeff discuss how their ADHD acts as a superpower in sales. Jeff, as always, ties it back to the customer, comparing how he explained how his ADHD makes his brain work differently to understanding that every customer will think differently to you. ABOUT JEFF: Jeff Miller is the Chief Revenue Officer at StarTree, leading the company’s go-to-market strategy across its Sales, Revenue Operations, Solutions Engineering, Customer Success and Product-Led Growth teams. Jeff brings more than two decades of experience leading, managing and growing successful sales teams and exponentially increasing revenue for high-growth tech companies. Prior to joining StarTree, Jeff served as the CRO of Cockroach Labs, where he helped lead the company to its Series F stage and a $5billion valuation with over 250 customers. He previously served as Senior Vice President of Sales at Hortonworks, leading the organization to become the fastest-growing software company ever to get $100million in ARR and a successful IPO.

In this episode of Masters of MEDDIC, MEDDICC CEO Andy Whyte is joined by Adam Quartermaine to dive into numerous ways MEDDPICC acts as a compass to success, both in your career and in your deals. Being too wary of the word ‘no’ can be a salesperson’s downfall. Adam talks to Andy about how getting an early ‘no’ can be the key to a final ‘yes’. Development is crucial for sales people, and part of that development comes with failure. As Adam says, “You’ll learn a lot more when it’s hard than you’ll learn when it’s easy.” Adaptability is an essential quality of a salesperson. More and more often, the Economic Buyer is the CFO, so you need to earn their time. Together, Andy and Adam discuss the importance of explaining not what you do and how, but why the Economic Buyer should care. Tune into this episode to hear Adam’s quick tips for selling to the C-suite (and what not to wear). Adam is GVP Europe at Sprinklr. Prior to Sprinklr, Adam held leadership and AE roles at BMC, BladeLogic, Salesforce and EMC. Adam is passionate about scaling, sales excellence, the recruitment and development of top talent, continuous improvement, diversity & inclusion. Adam is a father of 4, loves sport and is an avid supporter of the Childrens Hospice, Shooting Star.

Seeing people using Decision Criteria incorrectly is heartbreaking, because this element of MEDDPICC can truly unlock success in your deals. In this episode, the MedMen dive into everything that people get wrong with Decision Criteria. Andy and Pim explore common errors people make when approaching the Decision Criteria, such as assuming that customers will always possess them and that once identified, these criteria remain set in stone. Remember, you are a professional seller, but your customer is not a professional buyer! It is your responsibility to guide them to the best solution for their needs. If you have any questions about influencing Decision Criteria, or any suggestions of what you’d like to see the Med Men cover next, make sure to comment below! Until next time - cheers! ABOUT MED MEN: Med Men is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it.

In this episode, Pim chats with Harriet MacEacharn from Darktrace about a groundbreaking deal that highlights the significance of multi-threading. Taking about 18 months from beginning to end, with 4 million TCV, it was one of the biggest deals in EMEA at the time. As is the true sign of an elite dealer, when Harriet looks back at this deal, despite her not using MEDDPICC at the time, she recognizes its pivotal elements as driving forces behind the deal's success. Talk about a killer framework! Throughout the episode, Harriet shouts out different members of her team who engaged with various stakeholders. Their hard work provided invaluable insights that shaped the deal’s trajectory. Tune in to uncover the true power of an amazing and reliable team. ABOUT HARRIET: Harriet has been in sales for 8 years, becoming a key part of Darktrace’s successful growth story when she joined the company five years ago. Regularly in the top 5 UK performers throughout her tenure, Harriet has continued to improve and develop and as of 2023 now holds the title of Worldwide Sales Rep of the Year, beating over 600 of her colleagues in sales to the title, with total new business bookings for FY22/23 over $12,000,000. As a Senior Account Director in the Enterprise Team, Harriet heads up a team of high performers and is responsible for their upskilling and development whilst also retaining her own targets. ABOUT ELITE DEALERS: Elite Dealers is a MEDDICC MEDIA production brought to you by our very own CRO, Pim Roelofsen, where he talks with leading sales professionals across the industry where they share their best deals and what made their deals so special.

Attention to detail is needed when dealing with the Economic Buyer. You don’t want to under-qualify them, but over-qualifying them can do equal damage! In this episode, the Med Men take a close look at what people typically get wrong with the Economic Buyer. Andy and Pim talk about the need to accept change - that as circumstances and deals change, so will the Economic Buyer. But, if you keep your wits about you, you can still find success with the Economic Buyer. If you have any questions about identifying or engaging with the Economic Buyer, or any suggestions of what you’d like to see the Med Men cover next, make sure to comment below! Until next time - cheers! Med Men is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it. *Who are Pim Roelofsen and Andy Whyte?* *Pim Roelofsen* Born and raised in the Netherlands, Pim lived in the Dutch Caribbean and London, before making the move back home. Having been involved in tech sales for 10 years, Pim is passionate about MEDDICC and is a big believer that more organizations should adopt the qualification framework for sales and beyond. Pim empowers sales organizations across the globe to implement the tried and tested framework as MEDDICC CRO. *Andy Whyte* The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

In this Masters of MEDDIC episode, MEDDICC CEO Andy Whyte sat down with David Weiss to uncover how MEDDPICC utterly transformed the way he sells and why he teaches it to as many people as possible (including people knocking on his door to sell pest control services!). David Weiss has 20 years of experience as a sales leader, and is currently CRO at Sales Collective, a company dedicated to sales transformation. There, he pursues his passion for finding challenges people face and working with them to solve it. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

In this episode, Pim chats with Misha Jessel-Kenyon about one of the toughest and most enjoyable deals of his career so far. With $1.1m in ARR and nearly 100 stakeholders involved from both sides, this one was HUGE. “You’ll lose a deal many times before you win a deal.” The two dive into how essential the persistent use of MEDDPICC is to a deal of this size, and how carefully wielding all the steps at different levels can secure executive engagement and a mega deal. They talk about how finding and seriously implicating pain can transform an account with a small buy-in to one of record-size. ABOUT MISHA: Misha was one of the first reps on the ground at Salesloft in the UK and quickly became their #1 rep in EMEA. Ranked by Wiser as the top SaaS sales rep in the UK in 2021, Misha had closed nearly 20% of Salesloft EMEA revenue before exiting. Misha is now a Major Accounts Director at Zscaler, managing some of their biggest accounts in UK&I. He now also runs an angel investment syndicate for go-to-market professionals who want to invest in European SaaS businesses. ABOUT ELITE DEALERS: Elite Dealers is a MEDDICC MEDIA production brought to you by our very own CRO, Pim Roelofsen, where he talks with leading sales professionals across the industry where they share their best deals and what made their deals so special.

Metrics - they’re not easy, but that means if you nail them, you have the edge in your deals. In this episode, the Med Men break down the three things that people get wrong when it comes to Metrics. Andy and Pim talk about the importance of asking yourself the question, “Who cares about this?” as well as how you can carry Metrics through to all stages of the Customer Lifecycle. If you have any questions about using Metrics, or any suggestions of what you’d like to see the Med Men cover next, make sure to comment below! Until next time - cheers! Med Men is a MEDDICC MEDIA production, where CEO Andy Whyte and CRO Pim Roelofsen dive into aspects of the MEDDIC framework, and look good doing it. Who are Pim Roelofsen and Andy Whyte? Pim Roelofsen Born and raised in the Netherlands, Pim lived in the Dutch Caribbean and London, before making the move back home. Having been involved in tech sales for 10 years, Pim is passionate about MEDDICC and is a big believer that more organizations should adopt the qualification framework for sales and beyond. Pim empowers sales organizations across the globe to implement the tried and tested framework as MEDDICC CRO. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

Elite Dealers is a brand new show brought to you by our very own CRO, Pim Roelofsen, where he talks with leading sales professionals across the industry where they share their best deals and what made their deals so special. In the second episode - Pim chats to Emerging Manager at GoCardless, Conor Hyland. Conor Hyland is an Emerging Manager at GoCardless, who has a 10-year career that has taken him across the globe. Of his 10 years in the sales industry, 7 were spent in the Middle East. Conor’s first role was as a Community Affairs project manager with Microsoft, after which he would venture across to the Middle East. After starting as a Trade Development executive in Dubai for Enterprise Ireland, he would go on to have roles that led him to corporate training, revamping sales and GTM teams, and would speak at live events in front of over 400 people. After finishing his time in the Middle East with LinkedIn, Conor then went back to Ireland to do his MBA before joining GoCardless after desiring to enter the fintech space. Whether it was taking the plunge with Enterprise Ireland and moving to the Middle East or speaking to hundreds of people to train and revamp Go-To-Market teams, Conor Hyland has had a breadth of experience in his 10 years in sales 🗺 Currently at GoCardless as Emerging Manager, Conor has continued to add to this experience which has led him to work on his biggest deal. In this Elite Dealers episode, he breaks it down with a MEDDPICC analysis to show you how he managed to pull it off and what he could have improved 💳 Reflection is key during a sales career, but so is being fair to yourself and building up a thick skin as you drive for more and more success - which is why we love the below quote from Conor. “As the saying goes, we’re living for that 30%, the other 70% is losing so you have to have thick skin and be ready to get up and go again.” Conor shares some brilliant bits of advice for all salespeople in this must-listen episode 💭

In this Masters of MEDDICC, hosted by Andy Whyte, Richard breaks down how both sales reps and sales leaders can break through emotional and mental barriers to become the best they can be. That can be anything from embracing a stoic approach to the sales rollercoaster to building a strong network to fall back on when times are tough. Richard has taken brave step after brave step, quite literal huge jumps (from Australia to the States!) to pursue that next challenge and embody the mindset of becoming the best he could be instead of embracing comfort. This podcast tells the story of this incredible sales career and explains his learnings along the way. He also talks about some of his favorite deals and the best MEDDIC learnings from them, as well as having to create success in so many different organizations and industries. This is a must-listen for anyone in sales, regardless of whether you are trying to build more mental resiliency, learn how to build a sales super team, or even gain wisdom from deal reviews from a sales legend, who cut his teeth with the very best of them. More about Richard Dufty: Richard moved with Symantec from Sydney Australia to Silicon Valley in 2007 after closing the biggest deal of the year globally. Rising through the ranks Richard helped grow various business units including Managed Security Services to $200M+.Richard then joined AppDirect as their first VP and helped lead them from $1m to $100m in 4 years to unicorn status. Richard is currently CRO with Australian founded, now San Francisco HQ cybersecurity company Arkose Labs and helped them grow 3X in the last 2 years.When not in SF or traveling around the globe, Richard spends his weekends at home in Southern California with his wife Aya, and Kids Chloé (12), Riley (2) and Noah (6 months). More about Andy Whyte: The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

The Med Men Show: MEDDIC and Deal Reviews Deal Reviews: for some salespeople, they’re a nightmare. But when done right, they can be a rewarding reflection of you and your team’s skills and can drive you all to greater success. In this episode, the Med Men talk all about deal reviews - particularly how you can use MEDDIC to ensure they are effective and helpful. Deal reviews can be a fantastic way to instil a trusting culture in your team, as they allow your salespeople to be vulnerable about where they may have encountered problems. At the same time, by celebrating your team’s successes in deal reviews, you build an awesome atmosphere of salespeople building each other up! The Med Men discuss the importance of MEDDIC as a common language at moments like this to make sure everyone is on the same page. Watch this episode to hear all of Andy and Pim’s insightful thoughts on deal reviews! If you have any questions about how you can implement MEDDIC in your deal reviews, or any suggestions for what you want to hear Andy and Pim talk about next, get in touch! Until then, May your Champions be strong!

In the newest episode of our MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker chats with 6Connex CMO, Luiz Martins. 6Connex is a leading provider of in-person, virtual, and hybrid events for enterprises worldwide. Under Luiz’s supervision, 6Connex has grown tremendously, and its success will only continue! Together, Jessica and Luiz discuss his marketing journey, from how he knew he wanted to work in marketing to his position with 6Connex. Luiz talks about how it is essential to align marketing with sales, and how the two teams can use MEDDIC to work together and make sure they achieve the best outcome. Luiz has over 25 years of experience in marketing, sales, and operations at large and midsize multinational companies. Early in his career, he was a partner and Brazil country manager for a start-up company funded by J.P. Morgan and Morgan Stanley. He has managed multicultural teams through start-ups, acquisitions, restructuring, and organic growth. Proficient in English, Spanish, and Portuguese, he has provided his services in 16 different countries. Throughout his career, Luiz has worked as an executive at Esko, 1WorldSync, and Mitsubishi. In each of these roles, he established his track record of achievement in launching SaaS-based technologies globally. He has a strong background in designing and executing high-performance marketing and sales strategies through multiple channels, and proven success in team management and leadership. Luiz is based in São Paulo, Brazil.

Elite Dealers is a brand new show brought to you by our very own CRO, Pim Roelofsen, where he talks with leading sales professionals across the industry where they share their best deals and what made their deals so special. In this first episode, Pim talks with Alex Kane - a Strategic Account Executive where they discuss a deal involving a food trucking company that has a fleet of thousands of catering trucks and their need to monitor and report on each truck and its inventory. In this episode, they cover; Implicating the pain & finding the Champion How to handle post-sale engagement How to create continued Customer Success More about Alex Kane: Alex is a passionate, proven and focused salesman who loves a challenge. Teamwork brings out his entrepreneurial spirit and pure optimism for the big picture. Alex takes great pride in the brands he represents and he is a true ambassador of disruptive cloud-based technologies that provide real-world solutions. In addition to being highly tech-savvy, Alex also has a knack for explaining complex things in a very understandable way that relates to the customer. Alex is known for always going the extra mile with his customers because he takes pride in the work he does.

SE’s (Sales Engineers or System Engineers) are an essential part of a typical account team, referred to as ‘The Brains’ by Andy and without them - it’s incredibly difficult to get deals across the line. It’s becoming increasingly more common for customers and those new to implementing MEDDIC to ask ‘Should we include SE’s on our MEDDPICC adoption journey?’ You already know what we think: MEDDIC is best adopted when it’s applied as a common language. And in this episode, the Med Men give their verdict. Watch this episode to find out more about this all-important topic. If there’s something you’d like Pim and Andy to discuss in the next episode of MEDMEN, comment below! Until then, May your Champions be strong! *Who are Pim Roelofsen and Andy Whyte?* *Pim Roelofsen* Born and raised in the Netherlands, Pim lived in the Dutch Caribbean and London, before making the move back home. Having been involved in tech sales for 10 years, Pim is passionate about MEDDICC and is a big believer that more organizations should adopt the qualification framework for sales and beyond. Pim utilizes this framework as an individual contributor whilst taking a holistic approach across the on-scale international implementation. Out of the day-to-day, Pim chairs the Pavilion MEDDIC channel. *Andy Whyte* The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

In this first-ever MARKETING MEDDICC Podcast, our Head of Marketing, Jessica Walker catches up with leading CMO, Meagen Eisenberg. They discuss; - Scaling, building and managing a growing marketing team - The benefits of both sales and marketing teams speaking MEDDIC as a common language - And then, how these teams should work together to drive results Meagen Eisenberg is a seasoned executive, board member, and advisor to some of the fastest-growing and most successful companies in enterprise and SaaS technology. In her current role, Meagen leads the marketing, growth and sales development teams of TripActions as its Chief Marketing Officer; she serves on the board of G2 and Terminus and advises a portfolio of companies including Loom, Styra, productboard, Gretel.ai and Redpanda. With 17 successful exits including 3 IPOs and 14 mergers and acquisitions under her belt, Meagen’s career is a master class on building and delivering technology companies. She specializes in worldwide demand generation, working in concert with sales, product and executive teams to manage pipeline and aggressive growth. Most recently, Meagen has overseen the growth of TripActions from a fledgling corporate travel company, through a pandemic and into the $9.25B global leader in modern travel, corporate card and expense management programs. Prior to her current roles, Meagen was the Chief Marketing Officer at MongoDB (a company that she took public $MDB), VP of Customer Acquisition & Marketing at DocuSign ($DOCU), and leader across a stable of high tech companies including ArcSight (acquired by HP), TRIRIGA (acquired by IBM), IBM, and Cisco. Beneath her constellation of work endeavors, Meagen’s true superpower is in balancing her family and personal life. Married, with three daughters, and four dogs, she currently resides in the Bay Area, CA.

THE BOYS ARE BACK.. and with a bang! SDRs, we all love them.. they are a vital part of our sales process and the way in which we interact with customers. They’re typically the first point of contact for customers too. In the same breath, they’re usually the newest to the industry in which they’re working in, and the newest to the product that they’re selling.. So why is it that we task them with this great responsibility of capturing a prospects attention, without setting them up for success with a qualification framework? Watch this episode to find out just some of the reasons why MEDDIC can help not only the business but SDRs too, whether that’s applying some of the methodology to identify and contact Champions, being able to identify pain and introduce metrics in discovery or setting up your SDR for early success as they inevitably prepare to move up the ladder to an AE role. If there’s something you’d like Pim and Andy to discuss in the next episode of MEDMEN, comment below! Until then, May your Champions be strong! **Who are Pim Roelofsen and Andy Whyte?** **Pim Roelofsen** Born and raised in the Netherlands, Pim lived in the Dutch Caribbean and London, before making the move back home. Having been involved in tech sales for 10 years, Pim is passionate about MEDDICC and is a big believer that more organizations should adopt the qualification framework for sales and beyond. Pim utilizes this framework as an individual contributor whilst taking a holistic approach across the on-scale international implementation. Out of the day-to-day, Pim chairs the Pavilion MEDDIC channel. **Andy Whyte** The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD.

Today on Masters of MEDDICC, we welcome Jason Creane to the show. Jason Creane has never been one to rest on his laurels and that’s proven by his impressive sales career spanning over 12 years. First starting out in recruitment after back-packing across Nepal to working his way up the ranks to Regional Vice President at Zscaler, all-the-while achieving extraordinary results and even making President’s Club. In this jam-packed episode, Jason shares so many incredible insights. We’ll take a dive into his career to date, why he chose to leave a well-known business as a top performing individual contributor and how leadership teams can identify team skills. Be warned - if you like analogies, then you’re in for a treat. “…I have an uncomfortable desire to achieve my full potential” [00:13] Introduction to Jason Creane and how he started his career in Sales [06:00] Learning curves within first sales role [12:25] Identifying team skills across the leadership team [16:52] How coach-ability can affect attitude [26:30] Why would a top performing IC leave a well-known company [36:30] What came next in Jason’s career [47:55] Building relationships and champions [51:08] Jason’s very own MEDDICC Analogy - (Andy approved) [59:12] What is the most important part of MEDDPICC?

Today on Masters of MEDDICC, we welcome Caroline Franczia to the show. Caroline Franczia has had a succesful career spanning over 15 years in the sales industry, working at brands such as Sprinklr, Datadog and Confluent. Caroline is known for shaking the ground of the tech scaleup world with a revenue architecture approach. A regular columnist for Maddyness, she’s a board advisor, Speaker, startup/scaleup CEO whisperer, and the founder of Uppercut First and we're extremely excited to have her on our podcast! In this episode, Caroline shares her experience around moving from Individual Contributor to Leadership, how best to manage a team full of your ex-peers and how businesses should take a leap of faith and increase ACV instead of increasing opportunities. “…My first advice, you're not ready” [00:00] Introduction to Caroline [01:47] Stepping into Management [07:59] Going from IC to Leadership, and managing your ex-peers [10:52] Managing a team and understanding their triggers [14:55] Starting a leadership role with experience [18:49] Pipeline generation and MEDDICC [26:57] Implementing MEDDICC - Strengths and weaknesses

NEW PODCAST ALERT! Introducing Mad Men.. no wait that’s not right, we mean MED MEN. A brand new podcast bought to you by us, uncovering common questions around MEDDIC. Our first Pilot sees Pim Roelofsen and Andy Whyte discuss the considerations around implementing MEDDIC and how three phases could support a company in becoming a truly world-class sales organisation. In this episode, Pim and Andy discuss; [00:20] Experience in implementing MEDDIC / MEDDICC / MEDDPICC [01:40] The three phases a company should consider prior to implementation [06:52] Building MEDDIC momentum across teams [11:58] Celebrating gaps that sales teams uncover [13:28] Carrying out deal reviews with a wider audience [18:00] What different businesses should consider before implementation If there’s something you’d like Pim and Andy to discuss in the next episode of MEDMEN, comment below! Who are Pim Roelofsen and Andy Whyte? Pim Roelofsen Born and raised in the Netherlands, Pim lived in the Dutch Caribbean and London, before making the move back home. Having been involved in tech sales for 10 years, Pim is passionate about MEDDIC and is a big believer that more organizations should adopt the qualification framework for sales and beyond. Pim utilizes this framework as an individual contributor whilst taking a holistic approach across on-scale international implementation. Out of the day-to-day, Pim chairs the Pavilion MEDDIC channel. Andy Whyte The founder of MEDDICC™ and the author of the five-star rated “MEDDICC’ book, it’s no surprise that Andy has an impressive sales career spanning over 18 years. Andy first started out as a door-to-door, double-glazing salesman where he quickly built up an appetite for sales, hungry for more, he started his B2B career as an SDR, progressing through the ranks to eventually lead the EMEA at Branch before moving on to set up MEDDICC™. Andy used MEDDIC in multiple companies as an individual contributor and sales leader and even implemented MEDDPICC into two SaaS organizations. Known for his mantra “Nobody ever regrets qualifying out” and his passion for the science and art of sales. Away from the day-to-day, Andy practices many skills as a chef, sports coach, taxi, and cleaner in his most important role to date - DAD. https://meddicc.com/meddic