Maximizing Ecommerce

As we head into a new year, it can be a great time to reflect on the past year and make plans for the new year. When analyzing your year, it is important to take a deep dive into what worked and what didn’t, especially with your numbers. After all, we are running a business to make money and to help discuss some important things to think about with having a more profitable business, I am excited to welcome back Tyler Jefcoat from Seller Accountant. Connect with Tyler Return On PodcastSellerAccountant.com Connect with Kevin Facebook GroupInstagram LinkedIn

Managing PPC campaigns on Amazon is one of the most effective methods to drive sales. If done well, it can be extremely profitable, but if not done well, it can also be an absolute drain on your profits. The other challenge is that as you grow, it can become incredibly time-consuming, but the good news is that there are many options to help you run your ad campaigns more effectively (and free up your time to focus on other important activities). In this episode, Michael Erickson Facchin from AdBadger comes on to discuss different ways that sellers can better manage their ads. Connect with Michael AdBadger PPC Den Podcast LinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn

Do you have the right price for your product? It can have a huge effect on your profitability and how many units you sell. Sounds easy enough to pick your price and make sure that you have the margins leftover (and the market will support people buying at that price). The reality is that there is a lot that can go into successful pricing strategies, and I am excited to welcome Ali Babul from Trellis to discuss. Connect with Ali TrellisLinkedIn Connect with Kevin Facebook GroupInstagramLinkedIn

One of the most overlooked ways to grow your sales in any business is to sell more of your existing products. The holy grail is often to get customers to sign up for a subscription with consistent, recurring revenue. If you are wondering how, I am excited to bring on John Roman who has a successful subscription box business, and he will share what he has learned in building a community of raving fan customers. Connect with John Online QuesoLinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn

In this episode, I am excited to welcome back Lovella “Lovely” Padgett to the podcast along with her husband, Shawn. Over the years, I have had the pleasure of getting to know them and watching them grow in their journey selling products online. They developed an amazing 7-figure brand with a strong international presence, and in the past year, they have decided to diversify their revenue by reselling products they purchase wholesale. If you are looking at adding more revenue streams to your business, you won’t want to miss this episode with two very successful entrepreneurs. Connect with Kevin Facebook GroupInstagram LinkedIn

I have had the opportunity to watch Aparna Dubey scale her business over the last year and a half. She has really doubled down on what is working in her business, and in this episode, she shares tips that she has learned along this journey. Connect with Aparna Instagram Connect with Kevin Facebook GroupInstagram LinkedIn

One of the hardest parts of selling on Amazon is figuring out what to sell. Many people think that you must fall either in the brand owner or the reseller camp. On this episode, my guest, Kristin Ostrander from Mommy Income comes on to discuss how she basically mixes the best of both worlds using wholesale bundles. If you are looking for ways to find more products to sell (or new ways to offer the products you already sell), you will want to check out this episode. Connect with Kristin Mommy Income Connect with Kevin Facebook GroupInstagram LinkedIn

Over the last few years, Amazon has thrown a few curveballs at sellers with inventory restrictions and sometimes conflicting metrics with FBA inventory. Going into the Q4 of 2022, many sellers have had their allowable inventory levels cut by half (or more). This has made looking into additional fulfillment options more important. I had the opportunity to be on a panel about inventory and logistics at Surge Summit with my guest, Manish Chowdhary. Manish runs a network of warehouses that can provide seller-fulfilled prime and could be a great potential option for some sellers. At the time we recorded this episode, we didn’t know Amazon was going to cut inventory restock levels as much as they did… Connect with Manish Cahoot.aiLinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn

On this episode of the podcast, David Schomer and Ken Wilson from the Firing the Man came back to the show to discuss some exciting updates. I have had the opportunity to watch their businesses grow and expand, and we will ask the question, “Did they both fire the man?” Connect with Ken and David Firing the Man Website Podcast Connect with Kevin Facebook GroupInstagram LinkedIn

One of my favorite tools is Airtable. It is a database system that can be used for a ton of stuff and can be customized and integrated with many other applications. Pretty much if there is not an existing software tool to do something you want, you can find a way to do it in Airtable. In this episode, we welcome Barak Almog from Seller Frame to the podcast because he is an absolute whiz with Airtable. We geeked out on Airtable, but if you are a beginner to this software tool, don’t let our enthusiasm intimidate you. It is a simple program to use! Connect with Barak Barak’s Airtable Base (click “Copy Base”)Sign up for a Free Airtable AccountLinkedInFacebook Connect with Kevin Facebook GroupInstagram LinkedIn

As you expand your catalog, it can be hard finding products to sell that you can actually make profitable, especially if you are using the same parameters that everyone else is using with product research tools. That is why I am excited to welcome Izabella Ritz to share unique, data-driven ways to find products. Generally, I am not surprised by the ideas people come up with for product research, but Izabella shared some ways that I had never heard of or thought about. Connect with Izabella Ritz MomentumLinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn

Joel Bower from Owning the Edge comes on the podcast to discuss the mindset for scaling your business. In this video, Joel explains the importance of having the right mindset when scaling your business. He shares some practical tips for building a team and keeping everyone on the same page toward success! Connect with Joel Owning the EdgeInstagram Connect with Kevin Facebook GroupInstagram LinkedIn

When operating a business, it is important to set up your business the right way and depending on your circumstances, your needs could be a little different (sometimes in unexpected ways). To clear up the world of corporate formation in the US (LLCs, corporations, etc.), I am excited to bring on Scott Letourneau from Nevada Corporate Planners. (They don’t just do Nevada companies…) Connect with Scott Nevada Corporate PlannersScott on LinkedIn Connect with Kevin Facebook GroupInstagramLinkedIn

I find it fascinating to connect with others in space and talk about core competencies like PPC. The better you are at paid advertising, the more successful you will be. In this episode, I am excited to bring on Lucas Kwiatkowski to discuss what he is seeing works these days with paid advertising on Amazon. Connect with Lucas YouTubeNomadz Connect with Kevin Facebook GroupInstagram LinkedIn

Over the last couple of years, I have gotten to know Mina Elias from Trivium, and he developed a unique and respected perspective on Amazon PPC campaigns. On this episode of the podcast, he comes on to discuss what he has learned. He shares his “PPC diet” which is basically when to either bulk up or start cutting down on your spending. From there, we discussed some of the metrics that he looks at when optimizing accounts. It gets a bit technical, so grab a pen and paper… Connect with Mina TriviumGet a Campaign Audit from Mina’s TeamMina on Instagram Connect with Kevin Facebook GroupInstagramLinkedIn

I had the opportunity to chat with today’s guest when he was spending half of his time underground as an officer in the US Air Force. At the time, he had the ability to push a button that could start WWIII and was trying to get traction on his business. He has developed quite the success story, and he now has had a big exit on what became a successful 7-figure business. In this episode, Reggie Young shares what he has learned along the way going from a low point (literally and metaphorically) to an enviable success story… Connect with Reggie Reggie’s Website Connect with Kevin Facebook GroupInstagram LinkedIn

Your funnel on Amazon breaks down into three basic variables: Impressions, Clicks, and Purchases. Recently, Amazon has added Add To Cart as another variable to start keeping an eye on. In this episode, Steven Pope comes on to share what he calls the ICAP funnel on Amazon, and he shares a case study using some fairly new reports. This episode does get a bit technical, but you will learn some helpful insights into how increasing your results at each step of the funnel will lead to higher sales (and profits). Connect with Steven YouTubeLinkedInMy Amazon GuyMAG School Connect with Kevin Facebook GroupInstagram LinkedIn

Having spent several years in the insurance industry, I know that insurance is one of those subjects that no one likes to talk about (but they need to). It is an uncomfortable topic because it is confusing and focuses on a bunch of what-ifs and potentially bad things that you hope never happen. With that said, I have seen how people have been saved by their insurance policy when something goes wrong, and others who wish they had the right type of insurance and had to shell out enormous sums of money out of their own pocket. In eCommerce, you can get a policy, and the insurance company will gladly take your money. BUT if the policy isn’t structured correctly, you could be rejected if, God forbid, something bad happened that caused you to need to actually use your policy. That is why I am excited to bring on Matt Lovell from Well Insurance, and Matt has been my agent for 5 years. Connect with Matt Well Insurance Connect with Kevin Facebook GroupInstagram LinkedIn

It can be challenging to stay on top of your Amazon PPC campaigns. There is so much to stay on top of, and information coming from several different reports. Plus, there are so many screens to click through just to do simple tasks like adding a keyword or changing a bid. At one point, I was about ready to give up on PPC until I discovered bulk files. They have the information you need in one place, and once you get the hang of them, they can cut it down to just a fraction of the amount of time it takes for the campaign manager. (And it is a completely free tool) To help you get the hang of bulk files (or get tips on how to better manage your campaigns with them), I am excited to bring on Elizabeth Greene who is an absolute whiz at bulk files (or Bulk Operations Templates as they are more officially known). Connect with Elizabeth JunglrLinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn

Earlier this year, I got the pleasure of sharing the stage at Prosper Show with my guest, Brandon Fuhrmann. He has built quite the international empire for himself, and he is also the co-founder of an event for high level sellers called, AMZ Innovate. We talked about what Brandon has learned on his journey, and it turns out that we worked at Walt Disney World at the same time (might have even bumped into each other). “Small world” as they say… Listen to this episode for actionable advice from a high-level seller with an amazing network of 7, 8, and 9 figure sellers. You won’t want to miss this. Connect with Brandon AMZ InnovateLinkedIn Connect with Kevin Facebook GroupInstagram LinkedIn