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What’s Working in Marketing™

Business & Economics Podcasts

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.

Location:

United States

Description:

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts. Join us if you‘re ready to learn what‘s working when it comes to your marketing efforts.

Language:

English


Episodes

Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

6/22/2022
On this episode, we are once again joined by Corey Haines who is the Founder of Swipe Files. Corey was interested in this concept of marketing like a media company at an early stage, long before it became popular to deploy marketing strategies that don't come off to end buyers as just that, marketing. Through careful research, he viewed the need to treat marketing like a product that blends performance and brand. We talk about why this trend isn't going away, why you need to think about...

Duration:00:12:15

Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project

6/2/2022
David Allison has been around marketing for 30 years, from his early agency life to his current role as Founder of The Valuegraphics Project. He's an outspoken marketer that Charlie has followed for years because he calls out a missing link in the typical marketing research process that calls for psychographic and demographic data. This '3rd peg in the stool' is our core value system, and David found out it's the only true indicator of how one will behave. He and his team have been working...

Duration:00:50:46

The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding

5/16/2022
Shez Mehra is the CMO at Audio Branding, an audio-first consultancy that specializes in building affinity through the strategic and intentional use of sound. In this episode, Shez explains how sound is currently used in the world of marketing and brand. We dive into building a sonic identity and look at examples of how that's being done well on a global level. Integrating your brand's sound across digital, experiential, and all the extra points throughout a customer journey map can be...

Duration:00:50:54

Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

5/2/2022
Jamie Michaels is the Head of Brand Strategy at Twitter Canada. In this episode, we dive deep into customer-centricity in marketing and more specifically social media. Jamie shares countless examples of brands that are doing a great job on Twitter, and what brands should be thinking about if they want to stand out or differentiate themselves. Data is showing that more and more brands are sounding the same, so we look at how crafting the right message for an audience, with the right tone, can...

Duration:00:51:13

How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

4/15/2022
Cameron Uganec is the General Manager of The Leap, which is a media company created by Thinkific. He was hired to lead this new media division out of his previous role at Later, where he was the Senior Vice President of Marketing & Growth. Since he's in the seat leading an in-house media brand for a highly innovative tech company, we figured there are few better people to explain this popular trend. Join us to understand why media brands are popping up in 2022 and to learn from a marketing...

Duration:00:38:43

Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap

4/4/2022
Matt McGowan is the General Manager of Canada at Snap Inc, the parent company for well-known brands like Snapchat, Spectacles, Bitmoji, and Zenly. In this episode, we discuss how Snap is opening up new doors to marketers through innovative technology like AR and unrivaled engagement amongst individuals aged 13-34. Matt helps position the performance opportunity for advertisers on Snapchat, and he also explains their approach to areas like original content/show, content authenticity, and data...

Duration:00:40:53

The Future of Content Marketing with Sean Tyson, CEO at Quietly

3/1/2022
In this episode, we spoke with Sean Tyson about how consumers' expectation of quality content is at an all-time high and what that really means for brands in the era of content marketing. He started Quietly Media over 8 years ago and has been helping leading brands drive their business with content since. Sean is acutely aware that content plays a role in marketing all across the customer journey, and he points out how many businesses need a more sophisticated view of their content marketing...

Duration:00:41:49

Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery

2/15/2022
Creating a community of raving fans is no easy task for brands and creators. That's probably why our insight-obsessed friends at Methods + Mastery recently published this incredible research report on The Secret Language of Fandoms, which deconstructs multiple examples of raving fan communities online, and identifies a core trend among fandoms: that they are built on, and held together by complex language. Join us for this special episode as we unpack the report and how to interpret audience...

Duration:00:36:39

How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank

2/1/2022
John Huntinghouse is VP of Marketing at TAB Bank. In this episode, John explains how marketing can break down common silos or barriers amongst teams in the workplace, simply by thinking more about the language they are using with others to communicate objectives, campaigns, or outcomes. Beyond proper internal communication, we look at important factors for digital brand building in finance and banking. For more content, episodes, and show notes make sure to check out RightMetric.co.

Duration:00:39:30

The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles

1/18/2022
Andrew Rosch is the Director of Acquisition and Retention Marketing at Trek, one of the world's most renowned bicycle makers. In this episode, Andrew speaks about what's working in the cycling and outdoors industry as a marketing strategy leader, and how he translates performance metrics into human journey insights. Most importantly, we take a close look at how agility is necessary for most marketing teams, and why you need to be prepared to lean into discomfort if you're working in...

Duration:00:41:41

How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp

1/5/2022
Katelyn Bourgoin is the CEO at Customer Camp. In this episode, Katelyn speaks about her specialty as a marketer: helping marketers and product teams figure out what triggers customers to buy so they can market smarter. She's been called an "influential entrepreneur" by Forbes and named as one of the top 20 wonder women of SaaS marketing and growth. For more content, episodes, and show notes make sure to check out RightMetric.co.

Duration:00:43:22

Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing

12/7/2021
Ross Simmonds is the CEO of Foundation Marketing. In this episode, Ross discusses the foundations for building a distribution strategy, the importance of audience research, how to find underrated distribution channels, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:40:16

What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly

11/15/2021
Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses how TikTok has changed digital marketing, why he thinks every marketer should be on TikTok, how TikTok is shaping culture, how to evaluate your current social media spend, why he thinks TikTok is more about entertainment than social media, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:48:30

The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files

11/9/2021
Corey Haines is the Founder of Swipe Files. In this episode, Corey discusses the value of inspiration, his framework for creating swipe files, his favourite marketing best practices, the importance of looking outside your industry for inspiration, what's exciting him in marketing today, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:46:59

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro

10/26/2021
Rand Fishkin is the Co-Founder & CEO of SparkToro. In this episode, Rand discusses the importance of audience research, why you need to deeply understand your audience, where audience research fits into a marketing strategy, the difference between being data-driven and data-informed, the benefits of episodic content, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:46:07

The Fundamentals of Winning in eCommerce with George Weetman, VP of Digital Commerce at Arc‘teryx

10/5/2021
George Weetman is the VP of Digital Commerce at Arc'teryx. In this episode, George discusses his three-pronged approach to eCommerce, why brands need to be customer-centric, how to connect strategy & execution, his views on marketing innovation, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:37:42

Winning Strategies for Black Friday & Cyber Monday with Gabe Gottlieb, Chief Strategy Officer at Sensor Tower

9/9/2021
Gabe Gottlieb is the Chief Strategy Officer at Sensor Tower (formerly the CEO & Co-Founder of Pathmatics). In this episode, Gabe discusses Black Friday & Cyber Monday digital advertising strategies & trends, the intersection of art and science in digital advertising, new digital storytelling mediums, the importance of competitive intelligence to inform & inspire strategy, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:32:54

Planning for Scale with Vik Kambli, Chief Marketing Officer at Clearly

8/13/2021
Vik Kambli is the Chief Marketing Officer at Clearly. In this episode, Vik discusses the role of serendipity in his career, the three-layer framework companies need to consider for scale, how companies need to plan for scale at different stages of maturity, the importance of company values for long-term planning, what is exciting Vik in marketing today, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:56:08

The Idolatry of Innovation in Marketing with Brittany Hull, VP of Marketing at Earth's Own Food Company

7/12/2021
Brittany Hull is the VP of Marketing at Earth's Own Food Company. In this episode, Brittany discusses how innovation layers into a marketing strategy, the importance of rooting marketing innovation in consumer insights, learning from failure, core marketing principles, advice for marketers, and much more. For more content, episodes and show notes make sure to check out RightMetric.co.

Duration:00:43:02

Customer Centricity in The Age of Technology with Nicole Kealey, Chief Strategy Officer at Vision Critical

8/20/2020
Nicole Kealey is the Chief Strategy Officer at Vision Critical. In this episode, Nicole discusses the key aspects that drive differentiation when it comes to using technology to create memorable experiences, how marketers can leverage insights from consumers to help guide technology investments, and shares some great examples of brands that are using a consumer-centric approach to cut through the noise. For show notes, other episodes, and more content make sure to check out RightMetric.co.

Duration:00:38:45