What’s Working in Marketing™

Business & Economics Podcasts

Welcome to What’s Working in Marketing™, a podcast for marketers by RightMetric that uncovers what’s working across the digital landscape by tapping into the world’s best data-backed research and through candid conversations with industry experts....

Episodes

How Visa's Insight Director Shapes Marketing Strategy

What The Metaverse Means for Marketers with Tom Dickens, CMO and Marketing Advisor for Web3 Brands

How Content Marketers Should Think About Distribution Tactics and AI with Ryan Law, VP of Content at Animalz

Lessons From Social Media Manager To CMO with Brandon Rhoten, Fractional CMO and Brand Advisor

Why Your Marketing Needs Lightning Strikes with Matt Bertulli, CEO of Pela

Marketing Like A Media Company with Corey Haines, Founder of Swipe Files

Why Demographics and Generational Profiles Are Outdated in Marketing with David Allison, Founder of The Valuegraphics Project

The Future of Audio and What It Means for Brands with Shez Mehra, CMO at Audio Branding

Consumer-Centric Brand Positioning with Jamie Michaels, Head of Brand Strategy at Twitter Canada

How Tech Companies Are Building Media Brands with Cameron Uganec, General Manager of Media at Thinkific

Digging into The Future of Snap for Marketers with Matt McGowan, General Manager of Canada at Snap

The Future of Content Marketing with Sean Tyson, CEO at Quietly

Understanding Audience Data and The Secret Language of Fandoms with Breana and Julia from Methods + Mastery

How Marketing Can Break Down Silos Using Different Language with John Huntinghouse, VP of Marketing at TAB Bank

The Importance of Agility in Marketing and Leaning Into Discomfort with Andrew Rosch, Director of Acquisition and Retention Marketing at Trek Bicycles

How To Better Understand Your Customer with Katelyn Bourgoin, CEO of Customer Camp

Harnessing the Power of Content Distribution with Ross Simmonds, Founder & CEO of Foundation Marketing

What TikTok Means for the Future of Social Media with Vik Kambli, Chief Marketing Officer at Clearly

The Secret to Unlocking Creativity That Powers Outstanding Marketing with Corey Haines, Founder of Swipe Files

Untapping the Power of Audience Research with Rand Fishkin, Co-Founder & CEO of SparkToro