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Mind of AGP

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Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.

Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.
More Information

Location:

United States

Description:

Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.

Language:

English

Contact:

9415182395


Episodes

Gin and the Most Real Brand in America

4/17/2019
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If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynolds builds a fantastic campaign around sarcasm and with - and injects fresh flavor into an "old timey" drink. Listen in, and see how you can create spot-on videos for your own brand.

Duration:00:05:55

The First Viral Video was 22 Years Ago and It Was Faked

3/27/2019
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In this week’s Mind of AGP podcast, we’re taking a look back at the first viral video. It was a hoax — as is the notion you can intentionally create a viral video. Take a listen.

Duration:00:05:19

How Marketing to a Different Generation Changed Northwestern Mutual

3/27/2019
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The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went after a younger generation of customers who wanted to live a better life today. The success of that campaign speak for themselves in an inspiring and empowering campaign that has been around for four years and counting find out why on this weeks Mind of AGP podcast.

Duration:00:05:18

Why the First Commercial Ever Looks Like Advertisements of Today

3/20/2019
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In 1941 the first-ever TV commercial aired from the Bulova Watch Company and it's ten seconds of glory remind us of how ads are today in the "pre-roll era". On the Mind of AGP podcast this week, we take a look at how brevity and clarity is the new game in town when it comes to cutting through the clutter of advertising.

Duration:00:05:50

The Marlboro Man

3/6/2019
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The idea of lifestyle advertising was invented in the 1950s by one of the most iconic brands of our lifetime. Not only did it work for Marlboro, but it also changed advertising forever.

Duration:00:05:57

The Perfect Commercial from Nike

3/1/2019
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It is not often you can say something is perfect but the new commercial for Nike would fit that category. This week we dive into what makes the latest brand commercial for Nike perhaps the best example of a brand video to date.

Duration:00:07:44

David vs Goliath - Dollar Shave Club

2/20/2019
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This week on Mind of AGP, we’re talking about a David who took on Goliath - with help from an insanely effective ad. Is the Dollar Shave Club spot good? No. It’s f-ing great. Tune in to see how 90 seconds transformed a company, an industry, and even marketing itself.

Duration:00:08:16

The Most Famous 15% In Advertising

2/13/2019
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In this week’s Mind of AGP podcast, we’re talking about an advertising campaign of epic proportions, a tagline that you know better than your own phone number, and creative genius that crosses right over into absurdity. “15%” propelled this insurance company to #2 in the world. Hear the story now!

Duration:00:04:59

The Dark Truth of "Just Do It"

2/6/2019
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Just Do It. This is the single most iconic tagline in the history of marketing. Nike captures the inspiration and aspiration of its brand perfectly in three short words - but how did it originate? You’ll be shocked. Tune in for the dark story behind the slogan to end all slogans.

Duration:00:05:19

The Super Bowl Ad that Changed The World

1/30/2019
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The 1984 Super Bowl changed the world. Not because of who played but because of one now-iconic commercial. Apple introduced the Macintosh — and completely transformed the face of advertising. Hear the whole story behind the 60-second spot that shook up business as usual.

Duration:00:06:14

The Great Pizza Turnaround

1/23/2019
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Dominos went from the top pizza franchise in the world to a joke. Criticized for everything from cardboard crust and ketchup sauce to selling the “worst excuse for pizza” customers ever had, they did something unexpected. They said, “You’re right.” Hear the story of Domino’s gutsy rebrand.

Duration:00:07:16

Lincoln and the Commercials You Love to Hate

1/16/2019
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In 2014 Lincoln made a bold and daring choice to use a spokesperson in some of the most lampooned and frustrating ad campaigns in decades. And it worked. Hear the story behind the now iconic campaign that made you question your love for Matthew McConaughey.

Duration:00:06:53

The Most Interesting Man in the World

1/9/2019
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How did the most interesting man in the world come to be and why did it work? Hear the story of the most successful ad campaign in the last 20 years.

Duration:00:04:30

Amazon Commercial and The Dad's it Made Mad

1/2/2019
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This week on our new podcast, "The Mind of AGP", Adam discusses the latest Amazon Echo commercial and how this seemingly cute video gets cut down by many "offended" men. See the commercial here: https://www.youtube.com/watch?v=qux0zs2jFgc The Mind of AGP is a weekly podcast dedicated to corporate storytelling and business video marketing.

Duration:00:03:00