Mind of AGP
Business & Economics Podcasts
Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.
Location:
United States
Description:
Listen to thoughts and opinion of brand marketing and corporate video production. This podcast highlights some of the top brands in the world and goes inside the stories of why their marketing worked or didn't. Hosted by Adam Grubb, president of Adam Grubb Productions, a video marketing agency dedicated to changing the boring corporate video into unique and powerful stories of brands.
Twitter:
@adamgrubbprod
Language:
English
Contact:
9415182395
Website:
http://tolddifferently.com
Episodes
VW and the “Dark Side” of Advertising
7/24/2019
Which company changed Superbowl advertising forever? Budweiser? Geico? Coke? Nope. Volkswagen. Their 2011 "Dark Side" spot broke the rules - and is the second most watched commercial ever. What did they do differently? Find out in this week's Mind of AGP podcast.
Duration:00:05:53
How Nike Seizes the Moment in Advertising
7/10/2019
Nike just did it. Seconds after the US Women's National Soccer Team won the World Cup, Nike released a bombshell. They seized the moment, and it gave us goosebumps. Magical, inspiring... and brilliantly timed. Hear the story of a flawless ad.
Duration:00:05:31
Brands who were Tone Deaf and Dumb
7/3/2019
Pop open a Coke (please, no Pepsi) and sit back: this July 4th, we're talking about major brands who made major (and incredibly stupid) advertising mistakes. Out of touch, tone deaf, racist... it's hard to believe anyone thought these were good ideas. Even harder to believe they were approved. Take a listen.
Duration:00:06:47
Shamwow and the Art of the Pitchman
6/26/2019
In the early 2000s, if you were up at 3:00am, drinking wine from a box, you were 100% watching an infomercial. Remember ShamWow and the Slap Chop? In this week’s Mind of AGP podcast, we’re talking about Vince Offer - a master of the infomercial and king of the pitch.
Duration:00:06:16
A Camera, A Surfboard, and Mega Brand Go Pro
6/19/2019
Go Pro has become synonymous with action, adventure, and daring. They didn’t do this by creating a revolutionary product but by creating a revolutionary marketing approach. In this week’s Mind of AGP podcast, we’re talking about the power of user-generated content - and how Go Pro crushed the competition.
Duration:00:05:48
Pepsi Stuff and the Jet
6/5/2019
In this week’s Mind of AGP podcast, we’re going back to the 1990s. Pepsi upped the ante in the Coke vs. Pepsi War with Pepsi Stuff. Simple enough: Drink Pepsi, Get Stuff. Simple enough until some genius idiot took them literally and tried to fly off into the sunset in a multimillion dollar jet. Hear the story - and learn why being literal is key in your campaigns.
Duration:00:05:24
How "Get a Mac" ads changed Apple forever
5/29/2019
How "Get a Mac" ads changed Apple forever by Adam Grubb Productions
Duration:00:05:29
The Power of Story in Music
5/15/2019
Remember that feeling you got the first time you heard a song that moved you to tears? Know the emotion that wells up inside you when somebody is telling you about the love they have for their father? That's the power of story. This week we look at the art of master storytellers.
Duration:00:06:33
Peloton - The 9 Billion Dollar Bike and How They Got There
5/8/2019
Peloton - The 9 Billion Dollar Bike and How They Got There by Adam Grubb Productions
Duration:00:06:17
How YouTube and Ridiculous Viral Videos Changed a Company Forever
4/26/2019
In this week's Mind of AGP podcast, we take a look at a CEO who has been telling his story - differently - for years. Tom Dickson is a 73-year-old YouTube superstar with over 879k subscribers, tens of millions of views, and a catchy tagline: "Hey YouTube, Will It Blend?" His hilarious videos transformed his company. What can you learn from the Blender King?
Duration:00:13:11
Gin and the Most Real Brand in America
4/17/2019
If there's one thing we love more than big brand marketing... it's gin. In this week's Mind of AGP podcast, we take a sip of American Aviation. Owner, spokesperson, and Deadpool himself Ryan Reynolds builds a fantastic campaign around sarcasm and with - and injects fresh flavor into an "old timey" drink. Listen in, and see how you can create spot-on videos for your own brand.
Duration:00:05:55
The First Viral Video was 22 Years Ago and It Was Faked
3/27/2019
In this week’s Mind of AGP podcast, we’re taking a look back at the first viral video. It was a hoax — as is the notion you can intentionally create a viral video. Take a listen.
Duration:00:05:19
How Marketing to a Different Generation Changed Northwestern Mutual
3/27/2019
The world of financial planning for the longest time was about securing your retirement and your golden years. Northwestern Mutual turned that message upside down and for the first time ever went after a younger generation of customers who wanted to live a better life today. The success of that campaign speak for themselves in an inspiring and empowering campaign that has been around for four years and counting find out why on this weeks Mind of AGP podcast.
Duration:00:05:18
Why the First Commercial Ever Looks Like Advertisements of Today
3/20/2019
In 1941 the first-ever TV commercial aired from the Bulova Watch Company and it's ten seconds of glory remind us of how ads are today in the "pre-roll era". On the Mind of AGP podcast this week, we take a look at how brevity and clarity is the new game in town when it comes to cutting through the clutter of advertising.
Duration:00:05:50
The Marlboro Man
3/6/2019
The idea of lifestyle advertising was invented in the 1950s by one of the most iconic brands of our lifetime. Not only did it work for Marlboro, but it also changed advertising forever.
Duration:00:05:57
The Perfect Commercial from Nike
3/1/2019
It is not often you can say something is perfect but the new commercial for Nike would fit that category. This week we dive into what makes the latest brand commercial for Nike perhaps the best example of a brand video to date.
Duration:00:07:44
David vs Goliath - Dollar Shave Club
2/20/2019
This week on Mind of AGP, we’re talking about a David who took on Goliath - with help from an insanely effective ad. Is the Dollar Shave Club spot good? No. It’s f-ing great. Tune in to see how 90 seconds transformed a company, an industry, and even marketing itself.
Duration:00:08:16
The Most Famous 15% In Advertising
2/13/2019
In this week’s Mind of AGP podcast, we’re talking about an advertising campaign of epic proportions, a tagline that you know better than your own phone number, and creative genius that crosses right over into absurdity. “15%” propelled this insurance company to #2 in the world. Hear the story now!
Duration:00:04:59
The Dark Truth of "Just Do It"
2/6/2019
Just Do It. This is the single most iconic tagline in the history of marketing. Nike captures the inspiration and aspiration of its brand perfectly in three short words - but how did it originate? You’ll be shocked. Tune in for the dark story behind the slogan to end all slogans.
Duration:00:05:19
The Super Bowl Ad that Changed The World
1/30/2019
The 1984 Super Bowl changed the world. Not because of who played but because of one now-iconic commercial. Apple introduced the Macintosh — and completely transformed the face of advertising. Hear the whole story behind the 60-second spot that shook up business as usual.
Duration:00:06:14