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More than a Few Words - a Marketing Conversation

Business & Economics Podcasts

This marketing podcast features brief conversations with marketing professionals from around the world. Practical tips in quick bites for business owners.

This marketing podcast features brief conversations with marketing professionals from around the world. Practical tips in quick bites for business owners.

Location:

Indianapolis, IN

Description:

This marketing podcast features brief conversations with marketing professionals from around the world. Practical tips in quick bites for business owners.

Language:

English

Contact:

3175691396


Episodes

#529 Content Marketing Defined

10/25/2020
These days, it seems like everyone is talking about content marketing. But what is it really? The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It's focused on creating and distributing valuable,...

Duration:00:01:33

#528 Overcoming the Content Hurdle

10/21/2020
More than a Few Words, a weekly marketing podcast, hosted by Lorraine Ball features conversations with professionals from around the world. This week, our guest Colin Gray talks about the challenges business owners face when it comes to creating content. it's not hard usually, to convince people that content is a good idea, whether it's a podcast, whether it's a blog, a video channel. The hard part is getting them to stick to the routine, because it is the consistency that really builds...

Duration:00:12:37

#527 Lessons from Late Night Advertising

10/18/2020
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. These days, it seems like everyone is talking about content marketing. But what is it really? If you watch late night television, you've probably seen infomercials for some random product. In the wee hours of the morning you find yourself watching with interest the...

Duration:00:01:19

#526 -Tips for Getting Started with Brett Shapiro

10/15/2020
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Getting Started These days a lot of people who never thought they were going to be business owners are starting businesses. These new entrepreneurs have questions, an our guest Brett Shapiro has answers. To run a legitimate business, the US government and your State Secretary of State is going to want to know who you are, what your business...

Duration:00:05:32

#525 Invite Me In

10/11/2020
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. There was a time when the doorbell rang, you would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. And we're a lot more cautious these days about who we invite into our homes. This can...

Duration:00:01:21

#524 Marketing With Heart

10/8/2020
The weekly marketing podcast, More than a Few Words is hosted by Lorraine Ball and features conversations with professionals from around the world. Many business owners think marketing is all about tactics and actions, instead of really paying attention to the outcome. They think they want a website, or social media and they expect those actions will solve their problems. But the truth is it depends on the intention of what are you trying to accomplish. At the end of the day you want to...

Duration:00:10:58

#523 Geofencing

10/4/2020
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you walk down the aisle of a grocery store, and a coupon for peanut butter pops up on your phone it is convenient for you and a great selling tool for the retailer. The technology that allows merchants to target specific messages based on your location is...

Duration:00:01:20

#522 Get More Done By Doing Less

10/1/2020
The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. Get More Done by Doing Less Many people assume they need to be busy to be more productive. The truth however, is that being busy doesn't necessarily mean you are actually accomplishing anything. Well you may be getting things done, but not the right things. Our guest Alex Sanfilippo suggests if you want to be more productive you...

Duration:00:13:08

##521 Shout a Little

9/27/2020
The marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner. When you were little your parents probably told you to use an inside voice. They may have said that it wasn't polite to shout. While true in your parent's living room, there are times you have to raise your voice to get noticed. This is especially true on line as...

Duration:00:01:19

#520 The Agile Process with Connie Steele

9/24/2020
The weekly marketing podcasts, More than a Few Words is hosted by Lorraine Ball and features marketing conversations with professionals from around the world. Using Agile Marketing to Get Better Results Faster. These days it feels like everything has to move just a little bit faster. In response to the "need for speed" many companies are embracing Agile Development for their marketing programs. Our guest, Connie Steele shares some ideas on how companies can put agile marketing to work. It...

Duration:00:10:36

#519 Live Chat Tips

9/20/2020
In an age where most people would rather text than talk, we've seen a dramatic rise in live chat features on websites. And while sometimes I get nostalgic for the old days when you could actually talk to someone, I have to admit that the chat tools are kind of growing on me. And I'm not alone. In a recent survey chat was identified as the number one method preferred by customers to reach out and connect . 41% said the preferred to connect via text. That was followed by phone, email, and...

Duration:00:01:15

#518 Make a Great Second Impression

9/17/2020
Each week host Lorraine Ball and her guest have a marketing conversation for business owners. This week the topic is how to make a great second impression. Our guest, Janice Porter explains that it starts with being a good listener, and learning about the other person. Then when you follow up, refer to something from the first conversation to show them you're interested. Whether you are connecting in person or online, the strategies are still the same. Being curious, asking questions and...

Duration:00:09:12

#517 The Short Letter

9/13/2020
My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead. When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the point. And you hope the recipient will hang in long enough to figure out what you’re talking about. That strategy is something you should keep in...

Duration:00:01:18

#516 Work From Anywhere

9/10/2020
Each week host Lorraine Ball and her guest have a conversation for business owners. This week the topic is how to work from anywhere. 2020 has been an interesting year. It has created lots of challenges for business owners, especially as they adjust to managing their team as they leave the office to work at home. In some cases the home environment doesn’t have the capability to support the kind of work people need to do. In other cases, as people move out from behind the corporate...

Duration:00:11:33

#515 Building Habits

9/6/2020
If you are like me, you have that one thing that you always put off, it's something that has to get done. But there is always something else more important that gets in the way. It is time to break the cycle of guilt associated with never getting to the things that are important. You need to commit to making that thing a habit and do it every single day. And one of the best ways to make something a habit is to really understand how habits work. It is a three-part process. There's a trigger...

Duration:00:01:35

#514 Build Your Dream Team

9/3/2020
Why build a dream team? On the one hand things are so much simpler when it is just you. On the other hand, when it is just you, then you are wearing all of the hats, all the time. You have to do everything. If you aren’t working in the business, it’s probably not making money. That’s where the power of a team comes into play When you build the dream team, with the right people and you actually put an accountability and follow up into your system, your life actually becomes less complicated....

Duration:00:11:56

#513 Click This

8/30/2020
The internet is filled with calls to action. Everywhere you go, there are brightly colored buttons commanding you to read more, get the content, watch this or buy now; all those buttons exist because they work. People respond, click or take action when commanded to do so, but some buttons work better than others. If you’re going to design buttons for your website, keep the message short: 1-3 words so the reader can comprehend the command at a glance, use action phrases, tell people what...

Duration:00:01:08

#512 Transitions

8/27/2020
A wise man once said, there is nothing so constant as change. That is especially true when you are a business owner. The key to success is often identifying opportunities to pivot and being brave enough to make the change. Tiffany Youngren, Host of the Next Up Nation Podcast and founder of the OHM Agency joined us for a conversation about transitions. Her advice:

Duration:00:11:38

#511 Celebrity Marketing

8/23/2020
Celebrity endorsements aren’t new. I mean, they’ve been around for a really long time as far back as the 1760s, when producers of pottery in China used royal endorsements to promote their product. Hollywood stars and athletes routinely allow their images to be used in endorsements of products. And we assume that the athlete knows something about the running shoes or the celebrity chef knows something about cooking. But these days, there is a new class of celebrity with the rise of the...

Duration:00:01:18

#510 How to Work with Your Spouse

8/20/2020
People often ask me if I work with my husband. And I politely explain that I would rather remain married, than try to navigate that challenging path. But my guest, Paul Tompkins explains how to do both. It boils down to a few simple strategies.

Duration:00:11:19