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More than a Few Words

Business & Economics Podcasts

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.

A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.


Indianapolis, IN


A marketing conversation for business owners. The brief episodes of this marketing podcast are filled with practical tips from business owners and marketing professionals from around the world.






#756 Email - Your Little Black Marketing Dress

----more----Every woman has that little black dress in her wardrobe. Classic in design it is not too trendy and not too stodgy. It is incredibly versatile. With the right accessories, jackets, scarves or cool shoes it is perfect for every occasion, year in and year out. And every smart marketer knows that email is their little black dress. It goes well with all of the other elements in your marketing wardrobe. From the hottest marketing trend to the most basic marketing campaign, email...


#755 Managing a Business and a Family

So you think you've got distractions and can't start a business. Well my guest, Renee Harris has nine children and still found a way to build a six-figure business. How did she balance the demands of a family and the demands of running a business? Renee explains. " We didn't start with 9 kids when we started a business and just like when you have kids normally you don't get them all at once and normally a business doesn't just fall in your lap. " She didn't try to do everything at once,...


#754 Make Your Content Fun

Social media and content marketing should be fun. If you are not feeling the fun in the content you are creating then your audience is probably bored, and so are you. But it doesn't have to be that way. Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products. About Elizabeth Ruth. Elizabeth is the Owner and Chief Copy Writer for ER Marketing Services. The agency empowers...


#753 -No Social, Just Media

Facebook is on a mission to take the social out of social media. They've announced changes to their algorithm that you're already seeing. They're prioritizing ads and video from complete strangers over the updates from friends and family members. Those updates are going to be buried somewhere and you're really going to have to look for them. As a user, this is incredibly frustrating. And as a business owner, it's confusing as I tried to figure out how to navigate this post algorithm change...


#752 People over Profits

These days business is built on relationships. So when you are in a networking situation, guest Patty Farmer suggests you remember to focus on the people and the profits will follow. The relationships we build are the currency in today's business environment. So think of your business like an ATM machine. Are you making more deposits or more withdrawals? This is a return appearance for Patty. If you enjoyed this episode, you are sure to find value in our earlier conversations.


#751 The International Team

These days, it seems everyone is talking about working remote. with advances in technology, you can work anywhere in the country or anywhere in the world. As a business owner, managing a remote, international team has some similarities to managing other teams and a few unique challenges. This week, Matt Levenhagen joins us for a conversation about running an international team. About Matt For more than 20 years, Matt has on web design, affiliate marketing, niche marketing, PPC...


#750 Success in a Rocky Economy

I know the economy is rocky. Yes, things have been bumpy for the last three years. But the truth is, this isn't the first time it's happened, and it will be the last. If you want your business to still be around when things finally settle down, here are a few things you should do. If you're looking for resources that can help you review your marketing and start planning for the next quarter be sure to check out the DigitalToolbox.Club


#749 Find Your One True Love

When it comes to finding your life's love or passion is there really only one? Maybe you think that's a strange introduction for a marketing conversation. But it's not. Just as finding that one true love is important to your personally, it is also true for you as an entrepreneur. There is happiness and profit when you commit to your one true passion. Guest Jennifer Crawford says there is lots of talk in the entrepreneurial space about finding your why. It can be a complex journey to find...


#748 The Psychology of Words

Sometimes when people write copy they forget they're not just writing for SEO. They need to keep in mind they are writing to attract the attention of real people who have specific reasons for reading the information According to our guest, Rai Hyde Cornell, Google's not the one clicking the buy now or book a call button. They are not the ones making the decision. So, why are you going to prioritize Google and Google's spiders and search bots over the actual humans who have the real power to...


#747 The Right Price

What is the right price for your product or service? Most small business owners struggle with this question, because they confuse the cost of producing the product with the value it brings to the customer. When it comes to establishing a price for your goods or services, the value of your product has absolutely nothing to do with production cost. The value is based on how much you help clients save, increase, reduce or improve. If you can quantify these benefits, then you have a foundation...


#746 A.I. and You

If you're a little bit of a sci-fi nerd. The idea that the robots are coming can be a little bit terrifying. But if you're a marketer in today's world the advent of Ai is an exciting opportunity. Guest Thomas Helfrich agrees some of the early AI content wasn't great it has gotten much better. It's doing a great job for small businesses looking to produce short marketing copy titles and headlines. But for longer form you still need a human in the loop.


#745 Avoid Social Media Overwhelm

Do you feel overwhelmed by social media if you do you're not alone but I've got some good news for you because there are things you can do to manage the chaos and make the time you're spending on social media productive. Our guest, Andrea Jones explains one of the challenges with social media is that it's a mixture of our business and our personal life. one of the tricks is to identify why you're on social media to begin with and separate the platforms for personal and business use. The...


#744 I Love Evergreen Content

One of the things I love about living in Indiana is the color of the seasons. There are the bright pastels of spring, the rich greens of summer, and the bright orange and yellow of fall. The exception is winter. The dreary days of winter seem colorless and bland compared to the vibrancy of colors throughout the rest of the year. That’s why I love evergreen trees. They bring spots of color to my view all year long. Just as these wonderful trees bring consistent color to my yard, evergreen...


#743 - Stop Creating Content and Start Telling Stories.

When it comes to creating content, the age old question seems to be " What do you write about? The biggest challenge of creating content is staring at that blank sheet of paper. But according to guest Kathleen Celmins, it doesn't have to be. The trick is to stop creating content and start telling stories with your clients, not you as the hero. In the "story" focus on their transformation, how they changed as a result of working with you. That is the source of compelling content! About...


#742 Unlock Your Creativity with Art.

People tell me they're they don't think they're creative. But that's not true. Everyone is creative. We just express it differently. And you need that creativity to solve the business and personal challenges in your life. In this episode, our guest Fiona Valentine explains how simple it can be to unlock your creativity by drawing just a few minutes every day. Starting with a structure approach to learn the basic rules, anyone can learn to draw. That skill, in turn will unlock new parts of...


#741 Shaping Your Brand Position

What do you want people to say about you when you're not in the room. What do you want them to tell people. who are looking for someone who does what you do? All of those comments add up to your personal brand. Now a lot of business owners are under the misconception that somehow they control their brand. But they don't. Your brand is something that exists in the mind of your customers. All you can do is influence it with your marketing messages and your actions and over time you will...


#740 Flip the Sales Conversation

You think you know everything about sales. You've heard all the presentations and everybody talks about pain and objections. Well, my guest Chandler Walker thinks that might be the wrong way to approach a sales. He believes the goal isn't just to stab at a prospect to find the pain. Instead, when you become a cognitive listener you are able to identify the pain and understand where the pain exists. Using that information you must help the prospect look not just short term, fixing the pain,...


#739 Better Networking Results

I love a good networking event. but I know not everybody loves that process. They're often confused and frustrated with how to start the conversation and where to go after they've opened it. Laura Templeton suggests you start by ditching the pitch mentality. Start by crafting a short "I help" statement. So when someone asks what you do, you an say I help . . . That makes the conversation about your customers not you. The next trick is to have a great set of questions you can use to get the...


#738 It Takes a Village

Every parent knows, It takes a village to raise a child. Each of the adults in the child’s life, relatives, teachers, coaches, brings a different perspective. The same is true for your business. No matter how smart you are or how much you know about your business, there are gaps in your skill-set. Your business village should be filled with smart, talented subject matter experts to help you fill in the gaps. If you are running a small business your village won't be comprised of employees,...


#737 - A Rational Approach to SEO

Think you know how Google works? Guest, Kyle Roof explains your assumptions may not be right. For example, many people think Google reads a web page as a human would. Google is not able to do that, it isn't pulling meaning from your content. It is an algorithm looking at your content not from an editorial quality perspective, but a mathematical one looking to see if you check off the boxes in the formula. Start with does your page include the keyword or phrase. Google will look for...