The Multifamily Podcast

Welcome to The Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today we have a very special guest—someone who’s journeyed from Bozzuto VP of Marketing and Digital Strategy to consulting at Paulino Strategies and now becoming a powerhouse voice for Reputation representing the multifamily industry. Joining us is Daniel Paulino, VP of Real Estate at Reputation. He’s seen the multifamily industry from both sides—operations and innovation—and brings a unique perspective on digital experience, marketing, and what’s next for our space in the age of AI.

Welcome back to The Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today’s episode is all about leadership, advocacy, and connection in the multifamily housing industry. We’re joined by a very special guest—David Cordero, Executive Director of the Apartment Association of Orange County, better known as AAOC. David’s voice and vision have helped guide the industry through challenges and change. Whether you're an owner, property manager, or supplier, you’re going to walk away with some key insights today. Subscribe to The Multifamily Podcast today!

Welcome to The Multifamily Podcast with Ronn and Martin, powered by Apartment SEO. Today's episode is going to have you thinking differently about the way you look at construction sustainability and the future of multifamily real estate. We are joined by Nate Helbach, the CEO visionary behind Neutral, a Midwest based real estate development firm, that's redefining Multifamily through the use of mass timber construction. Nate and his team are currently building the Edison, a 31-story tower in Milwaukee that will be the tallest mass timber building in North America. And then what's coming next, the Market Center, at 55 stories will become the tallest timber building in the world. Nate's raised over $100 million before turning 30, and his work has been featured in CNN Newsweek and the Milt Larkey Journal Sentinel. Nate Helbach, welcome to The Multifamily Podcast.

Welcome to The Multifamily Podcast powered by ApartmentSEO with Ronn and Martin — and on this show, we explore the intersection of innovation, leadership, and community building within the apartment industry. Today, we’re honored to be joined by two incredible leaders from Mark-Taylor Companies, a powerhouse in multifamily development and property management in Arizona and Nevada. First, we have John Carlson, Chief Executive Officer (CEO) of Mark-Taylor, whose 20+ year journey from community manager to CEO is inspiring for anyone in our industry. Alongside him is Alison Russell, Director of Consulting & Communications, who’s helping usher in a new era for Mark-Taylor with the launch of their consulting division — bringing strategic insights and tech innovation to clients across the Southwest. John and Alison, Welcome to The Multifamily Podcast! Subscribe to The Multifamily Podcast today!

Welcome to The Multifamily Podcast Powered By Apartment SEO with Ronn and Martin! Bringing you the latest insights from the world of multifamily marketing, technology, and strategy. Today, we have an incredible guest joining us—someone who has lived and breathed multifamily from the corporate side to consulting, helping property management companies improve their customer experience, branding, and SEO. She’s a powerhouse in the industry, a Fractional CMO/CXO making waves in how multifamily companies approach occupancy, resident loyalty, and marketing strategies. Laurel Zacher, Founder at LZ Strategic, Welcome to The Multifamily Podcast! Subscribe today!

Welcome to The Multifamily Podcast, powered by ApartmentSEO.com! I’m your host, Martin, joined by my co-host, Ronn. Today, we have the privilege of speaking with a visionary leader in multifamily real estate, Zihao Wang, CEO and Principal of Motiva Holdings. Zihao has an incredible journey, from managing his family’s real estate assets to running a $0.5 billion multifamily portfolio across the country. His story is not only inspiring but also packed with insights into multifamily investments, risk management, and innovation in real estate. Zihao, welcome to the show! Subscribe to The Multifamily Podcast today! Get Your Free Marketing Analysis at ApartmentSEO.com!

Welcome to the Multifamily Podcast, powered by ApartmentSEO.com! I’m Martin, joined by my co-host, Ronn. Today, we’re thrilled to explore an innovative and inspiring approach to senior living with our special guests, Leon Grundstein, Founder & CEO, and Danielle Parker, COO, of GenCare Lifestyle. GenCare is redefining senior living with their Whole Life Living™ program, which integrates wellness, community, and purpose into every aspect of their residents’ lives. Come join the fun and subscribe today!

Welcome to the Multifamily Podcast with Ronn and Martin, powered by ApartmentSEO.com. Today, we're excited to bring you a very special episode. Joining us are Tina Smothers, a veteran in the multifamily industry and the CEO of Integrated Asset Management-Advisory Solutions, along with her son, Maverick Smothers, a then five-year-old entrepreneur and co-author of "Serious Business – Insights from a 5-year-old." Together, they're here to discuss their unique collaborative approach to business and their brand new book. Subscribe to The Multifamily Podcast today!

Welcome to the Multifamily Podcast with Ronn and Martin (Powered By ApartmentSEO.com)! We're thrilled to have a very special guest today—Vanessa Siebern, the Chief Operating Officer at FPI Management. One of the top property management companies in the U.S., currently ranked #6 by NMHC and #2 for their Affordable Division — a huge accomplishment! Welcome to The Multifamily Podcast, Vanessa, we're excited to have you on the show. Make sure to subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin, brought to you by ApartmentSEO.com. Today, we're exploring innovative transformations in the multifamily industry. We're thrilled to have Dan Norville, Founder and CEO of Vivo Investment Group/Vivo Living, joining us to discuss the revolutionary concept behind Vivo Living. Vivo Living has been turning heads with their unique approach to creating the highest standard in luxury living by converting hotels into vibrant residential communities. Join the fun and subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin! Today’s episode is definitely going to be a special one for all of us. Not only do we have Robert Watson back on the show, our Director of Digital Marketing for iZone Marketing, Apartment SEO’s sister company but we will also be talking about our latest Product innovation Websites w/ SmartSEO. On today’s episode we will share what inspired us to create this new product, cover key features, and how it will prepare your communities for the future of local search. Welcome back to The Multifamily Podcast, Robert! Make sure to subscribe!

Welcome to The Multifamily Podcast with Ronn and Martin. Today, we're thrilled to have Marcie Williams, CEO of RKW Residential, where she oversees all aspects of property management operations, new business development and strategy. Join us as we dive into her story from leasing to CEO, reflecting on the past and what's in RKW's future, and also covering the BTR (Build to Rent) sector. Make sure to subscribe!

Welcome to The Multifamily Podcast with Ronn and Martin! I am super excited about today's episode because we have two heavy hitters in the apartment marketing space joining us for this jam packed episode. We will be diving into how to market your new construction when building your community from the ground up with zero domain authority and also covering best practices for SEO on established communities. Then wrapping up we will be sharing more about our upcoming session at AIM in Huntington Beach, CA in early May. Titled: From Zero to Apartment Marketing Hero: How to Supercharge Your Lease-Up with SEO Brilliance! Where we will be speaking about these two communities in our AIM Session: District at Riverside Apartments in Chattanooga, TNOlmsted Savannah Apartments in Savannah, GA Joining us today is Brooke Atsalis, Director of Marketing and Leadership at The Management Group and Kyle Shipp, Director of Digital Marketing at RPM Living. Welcome to The Multifamily Podcast, Brooke and Kyle!

We have a true entrepreneurial tech founder joining us today. We met 3 years ago for the first time at Multifamily Social Media in Napa, CA. I knew from our first conversation, he was going to do big things in the multifamily industry. It’s my great pleasure to introduce Amulya Parmar, Founder/CEO of LeaseMagnets.com. Welcome to The Multifamily Podcast, Amulya! Subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin. We are excited to have back on the one and only Robert Watson, Digital Marketing Manager for iZone Marketing/Apartment SEO. In today’s episode we will be covering a hot topic around the new cookieless world upon us and what that means for us as digital marketers. We will also get into some other Generative AI updates, so buckle up and let’s dive right in. Remember to subscribe!

Join Ronn Ruiz and Martin Canchola as they close out 2023 with a bang. We talk about 2023 highlights and what 2024 has in store for the new age of search! Happy New Year everyone!

Get ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience. Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She’s a wealth of knowledge on all things Google Ads and we can’t wait to dive right into the show today! It’s my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google. Welcome to The Multifamily Podcast, Riva! Subscribe today!

All right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company. You probably know them formally as Lincoln Property Companies Residential Division. We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge. It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company. Welcome to The Multifamily Podcast, Sheri. Subscribe today!

Welcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are going to be talking all about Revenue Management. Get ready to dive into the world of revenue management 101, revenue management software, how marketing can create demand and really put to bed if there’s actually cartel price fixing in the multifamily industry. Also stay tuned towards the end of the show to see how you can get your own copy of this brand new paper just released by Dom and his team! It’s my pleasure to welcome Dom Beveridge, Principal, 20for20. Welcome to The Multifamily Podcast. Don't forget to subscribe!

Get ready for a deep conversation with Tony Sousa , VP, RPM Living. Join Ronn Ruiz, Paris Granger and Martin Canchola, CPACC as we discuss topics around: How he got into multifamily, Being and finding a mentor, Brand evangelizing, Work/life balance and How to be a change agent for your company. Join The Multifamily Podcast, Powered by Apartment SEO and make sure to Subscribe today on all major podcast platforms!