The Multifamily Podcast-logo

The Multifamily Podcast

Business & Economics Podcasts

Welcome to The Multifamily Podcast Hosted by Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com. Join us for insights into apartment marketing, multifamily real estate, trends and news.

Location:

United States

Description:

Welcome to The Multifamily Podcast Hosted by Ronn Ruiz and Martin Canchola, Co-Founders of ApartmentSEO.com. Join us for insights into apartment marketing, multifamily real estate, trends and news.

Language:

English

Contact:

8476243255


Episodes
Ask host to enable sharing for playback control

MFP Ep. 32 - ApartmentSEO Launches New Websites with SmartSEO™: Transforming Property SEO Management with Cutting-Edge Automation, Robert Watson/Digital Marketing Manager at iZone Marketing

7/12/2024
Welcome to The Multifamily Podcast with Ronn and Martin! Today’s episode is definitely going to be a special one for all of us. Not only do we have Robert Watson back on the show, our Director of Digital Marketing for iZone Marketing, Apartment SEO’s sister company but we will also be talking about our latest Product innovation Websites w/ SmartSEO. On today’s episode we will share what inspired us to create this new product, cover key features, and how it will prepare your communities for the future of local search. Welcome back to The Multifamily Podcast, Robert! Make sure to subscribe!

Duration:00:15:25

Ask host to enable sharing for playback control

MFP Ep. 31 - From Leasing to Leading The RKW Residential Story with CEO Marcie Williams

5/16/2024
Welcome to The Multifamily Podcast with Ronn and Martin. Today, we're thrilled to have Marcie Williams, CEO of RKW Residential, where she oversees all aspects of property management operations, new business development and strategy. Join us as we dive into her story from leasing to CEO, reflecting on the past and what's in RKW's future, and also covering the BTR (Build to Rent) sector. Make sure to subscribe!

Duration:00:27:03

Ask host to enable sharing for playback control

MFP Ep. 30 - Apartment Marketing for New Construction and Beyond with Brooke Atsalis/The Management Group and Kyle Shipp/RPM Living

4/24/2024
Welcome to The Multifamily Podcast with Ronn and Martin! I am super excited about today's episode because we have two heavy hitters in the apartment marketing space joining us for this jam packed episode. We will be diving into how to market your new construction when building your community from the ground up with zero domain authority and also covering best practices for SEO on established communities. Then wrapping up we will be sharing more about our upcoming session at AIM in Huntington Beach, CA in early May. Titled: From Zero to Apartment Marketing Hero: How to Supercharge Your Lease-Up with SEO Brilliance! Where we will be speaking about these two communities in our AIM Session: District at Riverside Apartments in Chattanooga, TNOlmsted Savannah Apartments in Savannah, GA Joining us today is Brooke Atsalis, Director of Marketing and Leadership at The Management Group and Kyle Shipp, Director of Digital Marketing at RPM Living. Welcome to The Multifamily Podcast, Brooke and Kyle!

Duration:00:29:58

Ask host to enable sharing for playback control

MFP Ep. 29 - A Founder's Story: Creating a Centralized Virtual Leasing Experience, Amulya Parmar, Founder/CEO of LeaseMagnets

3/26/2024
We have a true entrepreneurial tech founder joining us today. We met 3 years ago for the first time at Multifamily Social Media in Napa, CA. I knew from our first conversation, he was going to do big things in the multifamily industry. It’s my great pleasure to introduce Amulya Parmar, Founder/CEO of LeaseMagnets.com. Welcome to The Multifamily Podcast, Amulya! Subscribe today!

Duration:00:36:26

Ask host to enable sharing for playback control

MFP Ep. 28 - The Cookieless World of Digital Marketing and Generative AI Update, Robert Watson, Digital Marketing Manager of iZone Marketing/Apartment SEO

2/16/2024
Welcome to The Multifamily Podcast with Ronn and Martin. We are excited to have back on the one and only Robert Watson, Digital Marketing Manager for iZone Marketing/Apartment SEO. In today’s episode we will be covering a hot topic around the new cookieless world upon us and what that means for us as digital marketers. We will also get into some other Generative AI updates, so buckle up and let’s dive right in. Remember to subscribe!

Duration:00:29:04

Ask host to enable sharing for playback control

MFP Ep. 27 - Apartment SEO Wrapping Up 2023 - Year in Review and Search Trends, Apartment Marketers Don’t Want to Miss!

12/26/2023
Join Ronn Ruiz and Martin Canchola as they close out 2023 with a bang. We talk about 2023 highlights and what 2024 has in store for the new age of search! Happy New Year everyone!

Duration:00:22:49

Ask host to enable sharing for playback control

MFP Ep. 26 - AI Powered Google Ads: The Next Frontier for Apartment Marketing w/ Riva Akolawala, Account Manager at Google

11/29/2023
Get ready for an AI infused episode of The Multifamily Podcast with Ronn and Martin. Join us as we talk to our very own Google Account Manager to demystify the top questions we had around AI Powered Google Ads for our audience. Not only has she been working closely with ApartmentSEO and our clients, but really providing that next level support for us as an agency. She’s a wealth of knowledge on all things Google Ads and we can’t wait to dive right into the show today! It’s my great pleasure to introduce Riva Akolawala, our dedicated Account Manager at Google. Welcome to The Multifamily Podcast, Riva! Subscribe today!

Duration:00:38:03

Ask host to enable sharing for playback control

MFP: Ep. 25 - The Story of Willow Bridge Property Company Formerly Lincoln Property Company with Sheri Killingsworth

10/26/2023
All right, so today is going to be an off the Charts episode of the multifamily podcast with Ronn and Martin. We are so lucky to have on the one and only Sheri Killingsworth, Vice President of Marketing and Communications at Willow Bridge Property Company. You probably know them formally as Lincoln Property Companies Residential Division. We're going to be talking about her early days in multifamily, pivotal moments in her career. Learn more about "The Story of Willow Bridge" and how it actually all came to be, and also dive in the process of rebranding from Lincoln to Willow Bridge. It is our pleasure to introduce Sheri Killingsworth, VP of Marketing and Communications, for the Willow Bridge Property Company. Welcome to The Multifamily Podcast, Sheri. Subscribe today!

Duration:00:39:28

Ask host to enable sharing for playback control

MFP Ep. 24 - Multifamily Revenue Management & Competition with Dom Beveridge, Principal at 20for20

9/19/2023
Welcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are going to be talking all about Revenue Management. Get ready to dive into the world of revenue management 101, revenue management software, how marketing can create demand and really put to bed if there’s actually cartel price fixing in the multifamily industry. Also stay tuned towards the end of the show to see how you can get your own copy of this brand new paper just released by Dom and his team! It’s my pleasure to welcome Dom Beveridge, Principal, 20for20. Welcome to The Multifamily Podcast. Don't forget to subscribe!

Duration:00:55:15

Ask host to enable sharing for playback control

MFP Ep. 23: The Innovator’s Mindset - Interview with Tony Sousa, VP of RPM Living

8/25/2023
Get ready for a deep conversation with Tony Sousa , VP, RPM Living. Join Ronn Ruiz, Paris Granger and Martin Canchola, CPACC as we discuss topics around: How he got into multifamily, Being and finding a mentor, Brand evangelizing, Work/life balance and How to be a change agent for your company. Join The Multifamily Podcast, Powered by Apartment SEO and make sure to Subscribe today on all major podcast platforms!

Duration:00:52:21

Ask host to enable sharing for playback control

MFP Ep. 23: Interview with Tony Sousa, VP of Marketing Relations at RPM Living

8/22/2023
Welcome to another episode of The Multifamily Podcast with Ronn and Martin. Today is going to be a really fun and insightful episode with a major mover and shaker in the multifamily arena. Having a meteoric rise from a humble Community Manager to Executive VP of Marketing Relations for RPM Living. We are going to dive deep into how he got started in the multifamily industry, being a brand evangelist, finding/being a mentor, work life balance and how to be a change agent for your company. It’s my pleasure to introduce “The Most Interesting Man in Property Management”, Tony Sousa, VP of Marketing Relations for RPM Living. Sit back and get ready for a jampacked episode!

Duration:00:55:12

Ask host to enable sharing for playback control

MFP EP. 22 - Interview w/ Revyse Founders, a Multifamily Software and Product Review Platform with Ben Steward and Bobbi Steward

7/28/2023
Welcome to The Multifamily Podcast with Ronn and Martin. Today’s episode is going to be a little different because we have discovered a brand new multifamily start-up Revyse and wanted to bring these new founders to the forefront in today’s episode. Join us as we interview Ben Steward and Bobbi Steward, 2 of the 3 amazing founders of Revyse.com, a multifamily software and product review platform. Enjoy and don't forget to subscribe!

Duration:00:37:19

Ask host to enable sharing for playback control

MFP E. 21: All About Emotional Intelligence with Valerie M. Sargent, Inc.

6/30/2023
Welcome to The Multifamily Podcast with Ronn and Martin. In today’s episode we are bringing someone very special onto the show today. She has also worked with the entire Apartment SEO team teaching us all about Emotional Intelligence - otherwise known as EQ or EI - and worked with many of our team members as a Team Strategist and Coach. Join us as we talk all about Emotional Intelligence with Valerie M. Sargent, Inc. and how Valerie worked with the Apartment SEO team. We also dive into other EQ topics and how her work in mental health and EQ Coaching intertwine. Learn how you or your company can utilize her valuable Emotional Intelligence Coaching as well!

Duration:00:49:00

Ask host to enable sharing for playback control

MFP E. 20: Big Google Updates: Performance Max, Google’s Fresh Content Update and Google Maps

5/15/2023
Get ready to dive into major Google Updates you can't afford to miss! Learn more about Google Ad's latest campaign type "Performance Max" taking advantage of all of Google's assets. We will also cover Google's latest algorithm update "Google's Fresh Content Update" so you can make sure your content strategy stays evergreen and then we will look at the latest Google Business Profile/Google Maps enhancements like "Neighborhood Vibes", where users can get an instant understanding of a specific neighborhood right in their Google Maps App. Enjoy this episode of The Multifamily with Ronn and Martin!

Duration:00:41:58

Ask host to enable sharing for playback control

MFP EP. 19 - Build to Rent (BTR), The Next Big Real Estate Trend in Multifamily w/ Rachael Kish of Christopher Todd Communities

4/28/2023
Welcome to The Multifamily Podcast with Ronn and Martin. Your source for all of the latest multifamily trends happening right now. Today's topic on Build to Rent Communities is one Ronn and I have been wanting to do for quite some time now, so we are happy to finally bring the BTR Strategy front and center with a company who’s been doing this since 2016. We are thrilled to have today’s guest Rachael Kish who oversees the Direction of Strategic Initiatives and National Expansion for Christopher Todd Communities, a build to rent company starting the Rental Community Revolution. Let's dive in!

Duration:00:35:17

Ask host to enable sharing for playback control

MFP EP. 18 - The Future of Social Apartment Marketing w/ Charlotte ”Charlie” Cocker, Social Media Manager at Apartment SEO

3/30/2023
Welcome back to The Multifamily Podcast with Ronn and Martin. Time to get pumped because today’s episode is going to be all about The Future of Social Apartment Marketing. Covering future potential social media trends Apartment Marketers don’t want to miss!. I’m happy to introduce one of Apartment SEO’s very own Rockstar's, Charlotte Cocker aka “Charlie”, ASEO’s Social Media Manager. Welcome to The Multifamily Podcast, Charlie!

Duration:00:33:25

Ask host to enable sharing for playback control

MFP EP. 17 - ChatGPT and More Emerging Technologies the Multifamily Industry Needs to Know About w/ Robert Watson, Digital Marketing Manager at iZone Marketing/Apartment SEO

2/24/2023
Welcome to The Multifamily Podcast with Ronn and Martin! I am excited for today’s guest as he has been involved with Apartment SEO since the very inception. Not only did he develop the first version of the Apartment SEO website but has also been a vital part of evolving our website product into what it is today. It’s my pleasure to introduce Robert Watson, Director of Digital Marketing for iZone Marketing sister company of Apartment SEO. This should be a fun, entertaining and informative podcast talking about ChatGPT and other Emerging Technologies the Multifamily needs to know about, so buckle up and let’s get right into it!

Duration:00:27:32

Ask host to enable sharing for playback control

MFP EP. 16 - Apartment SEO’s First Client Interview and The Multifamily Social Media Summit in Napa, CA (2023) w/ Carrie Polonsky, Senior Vice President at TI Communities

1/20/2023
We are back and ready to get 2023 off with a bang! The Multifamily Podcast with Ronn and Martin is ready for a New Year with some of the top professionals in the multifamily industry. Today’s guest however has a very special place in our hearts for both Ronn and I as she has been a part of the Apartment SEO journey since the very inception! We will be interviewing the beloved, Carrie Polonsky Senior Vice President of TI Communities and very first client of Apartment SEO! We will get into Carrie’s career path in the multifamily industry, her experience being Apartment SEO’s very first client that sent us on the path we see ourselves today and The Multifamily Social Media Conference in Napa, CA and what to expect for 2023’s big event! Give a listen and don't forget to subscribe and share!

Duration:00:41:54

Ask host to enable sharing for playback control

MFP Ep. 15 - MFP and ASEO Wrapping Up 2022 & More Apartment Marketing Trends and Strategies

12/30/2022
Welcome to The Multifamily Podcast with Ronn and Martin! I can’t believe how fast 2022 went by, so today we will be doing an overall review of 2022 and what 2023 has in store for The Multifamily Podcast and Apartment SEO! Then we will share some of the latest Apartment Marketing Strategies and Trends from SMX Next. Let's go!

Duration:00:32:53

Ask host to enable sharing for playback control

MFP Ep. 14 - How to Win More Positive Reviews: Reputation Management for Apartments w/ Art Gonzales, Reputation Manager at Apartment SEO

12/12/2022
Welcome to The Multifamily Podcast with Ronn and Martin! In today’s episode we will be talking about, “Why your community's online reputation matters more than ever and how you can win more positive reviews!”. Today we will be speaking with Apartment SEO’s, Reputation Manager - Art Gonzales who has been with ASEO for over 6+ years now. Art really helped shape the Reputation Department into the well oiled machine it is today. He continues to drive the department to new heights by bringing new strategies and ideas to keep our clients’ reputation in the best light possible. Join us as we dive deep into Reputation Management for Apartments and how your communities can get more positive reviews and how to respond to negative reviews too!

Duration:00:19:35