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My Amazon Guy
Business & Economics Podcasts
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
Location:
United States
Description:
Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/
Twitter:
@myamazonguy
Language:
English
Website:
https://podcast.myamazonguy.com/
Email:
steven@myamazonguy.com
Episodes
How To Fix Negative 1 Star Reviews On Amazon in 2024
7/26/2024
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In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage product reviews and enhance your listings for better visibility and customer trust.
Brand Manager Takeaways:
Had a great 1-on-1 with Steven Pope last week!
He is a really cool person to talk to in person!
He gave me very good specific advice on how to improve the click-through rate (CTR) of images for a pet toy.
One of the ASINs of the same client had a bad review, which caused a drop in sales and overall performance. Since this ASIN doesn't have many reviews, the negative review stands out clearly. Steven suggested that I ask the client to have a couple of friends purchase the product and write reviews. Although Steven advised that this is against the TOS, we could suggest it to the client and make it clear that it should be done subtly and only once, just to balance out the star ratings
We also discussed pricing. The price of this product is higher than that of other competitors and requires a boost in sales velocity. Steven suggested lowering the price significantly, to the point of discomfort. 'Sales get more sales,' as the saying goes!
I had a good time talking to Steven and look forward to receiving more feedback and knowledge from him.
#AmazonSelling #AmazonSEO #AmazonReviews #AmazonTips #AmazonNegativeReviews
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Customer Complaint
00:25 - Handling Negative Reviews
01:03 - New CTR Images and Product Presentation
01:39 - Pricing Strategy for Increasing Sales
02:11 - Further Image Enhancements and Keyword Suggestions
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Duration:00:03:02
Amazon PPC: What to Do When Clicks Don’t Convert to Sales
7/25/2024
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These are the best strategies for handling search terms with multiple clicks but zero sales on Amazon PPC campaigns. Learn about conversion rates, when to negate keywords, and how to adjust your bids effectively. This video will guide you through practical approaches to optimize your Amazon advertising performance.
#AmazonPPC #AmazonTips #KeywordStrategy #AmazonPPCTips
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Introduction and Initial Query
0:14 - Evaluating Clicks and Sales Conversion
0:52 - Adjusting Bid Strategy
1:48 - Preferences for Negating Keywords
2:17 - Conclusion
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Duration:00:02:18
Why Switching from Amazon FBA to FBM Hurts Your Sales
7/24/2024
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In this video, we discuss the significant impact of switching from Fulfillment by Amazon (FBA) to Fulfillment by Merchant (FBM) and how it can drastically hurt your sales. Learn why conducting a margin analysis is essential and why sales should be prioritized over marginal savings. Here are some effective strategies to push back on client decisions and understand the logistics issues that can lead to productivity loss. This session is packed with insights to help Amazon sellers make informed decisions about their fulfillment strategies.
Brand Manager Takeaway:
I had my call with Steven Pope yesterday, and we quickly identified the disadvantage to my largest client of switching to FBM compared to being on FBA, regardless of the higher fees generated on their bulky items.
Things to keep in mind when a client is considering switching from FBA to FBM:
Do a Fulfillment Margin Analysis on our side for our client to decide based on data and not on assumptions, considering all the operational costs of shipping 200+ orders per day.
Even if they are the ones to suggest this change, we must have the requirement in writing or on video to protect ourselves in case sales are impacted, which they surely will be.
Steven Pope also asked me what motivates me to come to work at MAG every day:
The challenge that MAG presents to me every day.
The knowledge and the speed at which is acquired.
The possibility of teaching and transmitting what we learn.
It's always exciting to chat with you Steven Pope, Thanks!
#AmazonFBA #AmazonFBM #AmazonSales #AmazonTips
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Impact of Switching from FBA to FBM
01:00 - Running a Margin Analysis
01:59 - Importance of Sales over Margin
02:31 - Pushing Back on Client Decisions
03:31 - Logistics Issues and Client Productivity Loss
04:06 - Outro
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Duration:00:04:22
Amazon Product Images: Optimization Tips and Creating a Customer Avatar
7/23/2024
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In this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you.
Brand Manager Takeaway:
Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales.
I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA.
#AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Evaluating Listing Images
1:01 - Effective Use of Red Color in Listings
1:48 - Tailoring Images for Target Customers
2:35 - Understanding Customer Avatars
3:00 - Customizing Listings for Multiple Avatars
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Duration:00:03:20
Jeff Bezos Evil Plan To Take Over The World
7/22/2024
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Listen to the full The @Forbes Books Podcast: https://books.forbes.com/author-podcasts/forbesbooks-podcast/steven-pope-demystifying-the-amazon-selling-experience/
Watch on YouTube: https://youtu.be/PchZXJD242o?si=dGTxN-xyHJTEjhfT
In this episode, @JoePardavila chats with Steven Pope, the founder of “My Amazon Guy,” as he shares his entrepreneurial journey and his agency. He reveals his secrets on how he was able to scale his multi-million dollar company. He also gave insights on the latest changes coming to Amazon Prime, including the introduction of ads during movies and shows. He looks into the strategic vision set by Jeff Bezos and his team that has led Amazon to become the all-encompassing marketplace it is today.
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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Duration:00:01:06
How to Create Amazon Customer Avatar - Understand Customer Demographics
7/21/2024
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In this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively.
Brand Manager Takeaway:
I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks!
#CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Customer Avatars
00:30 - Defining the Target Audience
01:00 - Detailed Target Audience Profile
02:00 - Showcasing the Ideal Customer
02:30 - Specific vs. Broad Customer Avatars
03:00 - Practical Example and Conclusion
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Duration:00:03:34
What is it Like to Work at My Amazon Guy? Behind the Glass Door, Employee Testimonials of MAG
7/20/2024
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Watch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphere. Whether you're looking for a new opportunity or want to understand our company better, this video provides a comprehensive overview of life at My Amazon Guy.
#MyAmazonGuy #MAG #Amazon #Hiring #MyAmazonGuyJobs
Apply for a job at My Amazon Guy
↳ https://myamazonguy.com/jobs/
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Employee Experiences at My Amazon Guy
00:33 - Initial Impressions and Overcoming Challenges
01:12 - Long-term Employee Insights
02:30 - Culture and Learning Environment
03:39 - Personal Growth and Leadership Opportunities
05:05 - Flexibility and Remote Work Benefits
06:02 - Structured Organization and Sops
07:08 - Dynamic and Fast-paced Environment
09:00 - Supportive and Collaborative Team
10:52 - Onboarding and Training Experiences
12:00 - Organizational Structure and Client Interactions
14:08 - Continuous Learning and Knowledge Sharing
17:00 - Work-Life Balance and Flexibility
19:00 - Outro: Gratitude and Final Thoughts
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Duration:00:19:55
The Missing Puzzle Piece to Succeeding on Amazon FBA
7/19/2024
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Feeling like Amazon is a puzzle missing pieces? Steven Pope, founder of My Amazon Guy, shares how to solve it with PPC, SEO, design, and catalog work. Learn from client success stories and discover how to boost your click-through rate (CTR) for higher sales. Get a free 5-minute audit and expert advice to improve your Amazon listings.
#AmazonSuccess #EcommerceTips #AmazonSEO #PPCStrategies #MyAmazonGuy
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Amazon Challenges
00:16 - Basics of Amazon Success: PPC and SEO
00:39 - Increasing Difficulty in Amazon Selling
01:07 - Client Success Story
01:15 - Importance of Click-Through Rate (CTR)
01:52 - Focus on Core Issues for Sales Improvement
02:33 - Long-Term vs Short-Term Strategies
02:37 - Building Credibility Through Success
03:04 - Free Audit Offer and Outro
Support the Show.
Duration:00:03:36
The 2024 Walkthrough of Walmart Ads
7/18/2024
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Learn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach.
#WalmartAds #Ecommerce #Walmart #WalmartSellers
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Walmart Ads
01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels
02:30 - Sponsored Products: Search in Grid
03:45 - Sponsored Videos and Their Placements
05:00 - Creating a Campaign: Initial Steps
06:00 - Scheduling and Budget for Walmart Ads
08:30 - Understanding Daily Limits and Budget Rollovers
09:30 - Bid Multipliers Explained
10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage
12:00 - Platform Selection: Desktop vs. Mobile vs. App
13:00 - Creating Ad Groups and Setting Bids
14:00 - Sponsored Brand and Video Ads: Manual Targeting
16:00 - Setting Up Sponsored Video Campaigns
17:00 - Monitoring Campaign Performance: ROAS and Attribution
19:00 - Using Walmart's Reports and Bulk Upload Features
20:00 - Importance of Advertising on Walmart
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Duration:00:21:18
@Helium10 vs @junglescout - I tell JS to their Face Cerebro is Better, Here's Why
7/17/2024
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Learn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth comparison with Jungle Scout and learn what features are missing. This video is a must-watch for Amazon sellers looking to improve their keyword strategy and increase sales.
→ Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10!
↳ https://bit.ly/3RTm5id
→ Already have Helium 10? Get a special discount for upgrading your account!
↳ https://myamazonguy.com/h10upgrade
→ More reason to invest in Helium 10!
↳ https://myamazonguy.com/helium-10-service/
Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
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Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - H10 vs JS
1:00 - Helium 10's Cerebro Tool Overview
1:26 - Keyword Distribution Analysis in Cerebro
2:18 - Historical Trend Analysis in Cerebro
2:59 - I speak to Jungle Scout
3:50 - Live Demo with Jungle Scout
4:40 - The Importance of Indexing Ratio
5:48 - Historical Advertising Trends
6:22 - Constructive Criticism for Helium 10
7:20 - Outro
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Duration:00:07:59
Amazon Launches Virtual Reality Retail Stores?
7/16/2024
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This is Amazon's latest innovation, the Beyond Program, which brings virtual reality to online shopping. Learn how Amazon's new beta program allows users to explore virtual stores like Star Wars and Lego, and find out the potential challenges and future implications for sellers.
#Amazon #AmazonBeyondProgram #AmazonSeller #AmazonTips #AmazonVirtualStore #AmazonVirtualReality
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Amazon's Beyond Program
00:21 - Overview of Virtual Store Concept
01:03 - Demonstration of Amazon Beyond with Star Wars and Lego Stores
02:20 - Functionality and Features of the Virtual Store
03:09 - Challenges and Potential Drawbacks
04:00 - Discussion on Stock and Inventory Management
04:45 - Speculation on Future Rollout and Impact on Sellers
05:17 - Conclusion and Final Thoughts
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Duration:00:05:32
Amazon PPC for New SEO Phases & Subscribe and Save Strategies
7/15/2024
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Learn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products.
Brand Manager Takeaway:
I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July.
The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future.
Thank you, Steven Pope, for your time and advice!
#AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
0:00 - Launching PPC Campaigns for New SEO Phases
0:35 - Winning Trio for Keyword Ranking
1:00 - SEO Ranking Campaign Strategies
1:20 - Increasing Lifetime Value with Subscribe and Save
1:45 - Using Coupons and Promotions to Boost Subscribe and Save
2:20 - Maximizing Subscribe and Save Benefits
2:45 - Funding Discounts for Subscribe and Save
3:10 - Cost Efficiency of Subscribe and Save vs PPC
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Duration:00:03:23
Understanding Demand Forecasting on Amazon
7/14/2024
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This is the importance of demand forecasting for your Amazon inventory. Whether you're a current seller with historical data or a new seller navigating market research, this video provides actionable insights on managing inventory effectively. Learn to utilize Amazon's forecasting tools, adjust for seasonal variations, and optimize your stock levels to avoid costly fees and maximize sales.
#Amazon #AmazonFBA #DemandForecasting #InventoryManagement #AmazonInventory #AmazonTips
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Demand Forecasting
01:02 - Current Sellers: Utilizing Historical Data
05:00 - Inventory Management Tools
07:00 - Seasonal Products and Forecast Adjustments
10:00 - New Sellers: Market Research and Forecasting
12:00 - Conclusion and Best Practices
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Duration:00:14:29
How to Increase Sales by Optimizing Your Amazon Product Listings
7/13/2024
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In this video, we discuss the importance of optimizing your Amazon listings. Learn how to effectively manage product parentage, the importance of adding accessories to high-end products, and strategies to enhance product presentation with the right keywords. Discover tips on selecting and utilizing powerful keywords for SEO and how to dramatically increase your sales.
#AmazonSEO #Ecommerce #AmazonSelling #AmazonTips #ProductParentage #ListingOptimization
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction to Brand's Accessories
00:18 - Discussion on Product Parentage
00:58 - Importance of Accessories for High-End Products
01:16 - Consumer Expectations and Product Pricing
01:27 - Competitor Price Comparison
02:00 - Stock and Product Push Strategy
02:11 - Enhancing Product Presentation with Keywords
02:53 - Choosing the Right Keywords for SEO
03:46 - Keyword Size and Placement in Images
04:01 - Projected Sales Increase with SEO Enhancements
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Duration:00:04:15
Steven Pope Redefining Success: Building a Legacy Beyond Wealth
7/12/2024
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Watch the "The Amazon Genius & Controversy Of Steven Pope (My Amazon Guy)" @AdamHeist full interview: https://youtu.be/PS9vCMQI75c?si=djWN0O-uuKc0DNqh
Steven Pope, CEO of My Amazon Guy, reveals his personal motivations and aspirations, exploring the deeper meaning of prosperity beyond mere financial gain. He discusses the importance of creating long-term wealth, protecting the future, and generating meaningful careers.
#AmazonAgency #AmazonTips #AmazonSeller
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
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Duration:00:00:52
Amazon Brand Gating: REMOVE Hijackers and Resellers on Your Listing
7/11/2024
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Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings.
#AmazonFBA #AmazonSeller #AmazonBrandRegistry #AmazonTips
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Timestamps:
00:00 - Reseller and Hijacker Issues
01:05 - Transparency Program and Challenges
02:00 - Resellers' Tactics
02:45 - Brand Registry Issues
03:30 - Brand Gating Proposal
04:00 - Summary and Next Steps
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Duration:00:04:37
Influencer Marketing for Amazon Sellers: Is It Worth It?
7/10/2024
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Learn how to tackle common Amazon selling challenges in this detailed session. We cover high ACOS, low sales, and the impact of influencer marketing. Gain insights into improving your Amazon listing and maintaining a strong social media presence.
#AmazonFBA #AmazonSelling #InfluencerMarketing #AmazonOptimization
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Struggling Account Overview and Listing Review
01:02 - Main Challenge: High ACOS and Low Sales
01:20 - Influencer Marketing Impact and Client's YouTube Presence
01:52 - Discussing Social Presence and Business Owner's Challenges
02:22 - Addressing Business Owner's Needs and MAG Resources
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Duration:00:02:57
How to Get Your Product Featured by Major Sites
7/9/2024
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This is how you can leverage Amazon's Career Connections to get your products featured on major platforms like BuzzFeed, Forbes, and Yahoo. This step-by-step guide will help you set up and optimize your influencer marketing campaign, from creating a campaign to inviting top creators and managing your budget. Enhance your brand's visibility and drive sales with proven strategies.
#AmazonMarketing #InfluencerMarketing #AmazonTips #AmazonSelling
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Setting Up a Career Connections Campaign
01:22 - Creating and Naming Your Campaign
02:55 - Defining Campaign Goals and Key Points
04:27 - Selecting Influencers and Setting Budget
06:30 - Commission Rate and Budget Explanation
07:00 - Adding Products to Your Campaign
07:12 - Managing and Inviting Creators
08:24 - Final Steps and Review Process
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Duration:00:08:54
Understanding BSR vs. Increasing Sales on Amazon
7/8/2024
In this insightful video, we discuss the crucial distinction between focusing on Best Seller Rank (BSR) and increasing sales on Amazon. We explore real client scenarios, discussing how to leverage data to improve sales, even when BSR fluctuates. Discover actionable strategies to optimize your advertising, dynamic pricing, and harness the power of TikTok influencers to increase market share.
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and BSR vs. Sales Debate
00:52 - Demonstrating Sales vs. BSR Trends
01:43 - Advertising Issue: Hot Tub Starter Kit
02:45 - Year-over-Year Sales Decline for Main Product
03:37 - Pricing Strategy and Competition Analysis
04:10 - Leveraging TikTok and Influencer Marketing
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Duration:00:04:28
I Simplified Amazon Parentage Variations to Increase Sales
7/7/2024
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In this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance.
#AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization
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Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/
Follow us:
Twitter: https://twitter.com/myamazonguy
Instagram: https://www.instagram.com/stevenpopemag/
Pinterest: https://www.pinterest.com/myamazonguys/
Please subscribe to the podcast at: https://podcast.myamazonguy.com
Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229
Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw
Timestamps:
00:00 - Introduction and Strategy Question
00:30 - Client's Product Overview: Mil-spec Paracord
01:00 - Variation Setup Discussion: Tensile Strength and Color
01:50 - Parentage Setup: Size vs. Color
02:20 - Conversion Rate Analysis and Recommendations
03:00 - Sales Data and Previous Agency Issues
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Duration:00:03:53