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My Amazon Guy

Business & Economics Podcasts

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My...

Location:

United States

Description:

About My Amazon Guy: 1.2-billion managed on Amazon, My Amazon Guy is A 400+ client full service Amazon Agency in Atlanta, Georgia. We grow market share through traffic and conversion improvements. PPC, SEO, CTR, Design, Catalog Merchandising. My Amazon Guy gives away all their trade secrets with more than 2200 video tutorials on YouTube. Follow us on LinkedIn: https://linkedin.com/company/my-amazon-guy Subscribe on our YouTube Channel: https://youtube.com/@myamazonguy

Twitter:

@myamazonguy

Language:

English


Episodes
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Agencies Stall at 40 Clients Because of This

4/21/2026
Send us Fan Mail Agency owners often hit a client limit, with 40 clients being a common benchmark before experiencing client burnout. This video explores why exceeding this number frequently leads to entrepreneur burnout and a subsequent decline in client numbers, stabilizing around the 40-client mark. Understanding how to deal with burnout is crucial for sustained entrepreneurship and effective business strategy. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why agencies stall at 40 clients 00:40 - Burnout cycle from 40 to 60 clients 01:05 - Missing account director problem 01:30 - Why owners must stop client calls 02:00 - Outsourcing vs high salary roles 02:30 - SOPs and process failures 03:10 - Why documentation changes everything 03:40 - Sales vs operations conflict 04:10 - Stepping away from client work 04:40 - Letting go of sales as an owner 05:10 - When AI actually helps agencies 05:45 - Problems AI cannot fix 06:10 - Using AI for churn prediction 06:40 - Why agencies struggle with client growth 07:10 - Referral limits vs acquisition systems 07:40 - Cutting costs with AI and outsourcing 08:00 - When to sell an agency 08:40 - Private equity and bad deals 09:10 - Market risks and competition 09:40 - Profit focus mistakes 10:00 - Fixing burnout with structure and AI ----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #AgencyGrowth #AmazonAgency #BusinessScaling #Entrepreneurship #SOPs Support the show

Duration:00:10:28

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How To Gain New To Brand Customers with Amazon PPC

4/20/2026
Send us Fan Mail Amazon Marketing Cloud audience strategy for new to brand buyers using competitor ASIN targeting. Every brand owner should prioritize new-to-brand buyers for sustained brand growth. This video guides you through creating effective amazon ads to target new customers. By optimizing your ppc strategy and focusing on specific audience segments, you can significantly boost customer acquisition and expand your brand's reach. Book a call with My Amazon Guy and get a direct action plan for your brand: https://bit.ly/4jMZtxu Want free resources? Dowload our Free Amazon guides here: Amazon Receiving Delay Guide: https://hubs.ly/Q04cdD4c0 Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Why new to brand buyers matter 00:30 - Using Amazon Marketing Cloud for audience building 01:03 - Creating a custom AMC audience 01:31 - Using ads agent without SQL skills 02:01 - Choosing competitor ASINs to target 02:57 - Reviewing the first audience setup 03:47 - Understanding audience structure and filters 04:49 - Improving audience with better inputs 05:13 - Adding 180 day repeat browser filter 06:04 - Using brand names and merchant IDs 07:06 - Finalizing and applying the audience 07:29 - Running competitor targeting ads 08:00 - Expanding with category and keyword targeting ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #amazonppc #amazonmarketing #amazonmarketingcloud #amazonads Support the show

Duration:00:09:09

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Find Amazon FBA Overcharges Before They Eat Your Revenue

4/17/2026
Send us Fan Mail Amazon FBA fees, wrong dimensions, fulfillment costs, Cubiscan errors, and hidden Amazon overcharges hurting profit margins. Stop guessing where your money is going and get a full breakdown of your hidden Amazon fees today: https://bit.ly/4jMZtxu This video discusses the 'Dimension Problem' in Amazon FBA logistics, where incorrect dimensions can silently erode profits for the amazon seller. Learn how to audit your order fees and seek reimbursements for overcharges, which is crucial for effective supply chain management. This insight is vital for anyone looking at how to sell on amazon and optimize their ecommerce operations. Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Hidden Problem Killing Amazon Profit 00:30 - Wrong Dimensions and FBA Fees Explained 01:30 - How Amazon Measures Packages with Cubiscan 02:30 - Why Fee Errors Go Unnoticed 03:00 - Real Profit Loss Examples from Sellers 04:00 - Fuel Surcharge Impact on Amazon Costs 05:00 - Common Causes of Dimension Errors 06:30 - How Amazon Misclassifies Products 07:30 - Monthly Fee Audit Process Explained 08:30 - Tracking Dimension Changes Over Time 09:30 - How to Request Cubiscan Remeasurements 10:30 - Step by Step Fee Audit Process 11:30 - How Small Errors Turn Into Big Losses ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #FBAFees #AmazonFBAFees #AmazonFees #FBACosts #AmazonSellerFees Support the show

Duration:00:12:30

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You Don't Need Expertise to Build a Brand (Here's Why)

4/16/2026
Send us Fan Mail Answer customer questions with short videos to improve SEO and get real client calls. Steven Pope discusses how asking questions can lead to valuable content creation, using 'Diary of a CEO' as an example of successful personal brand development without needing to be an expert. He emphasizes that content marketing and consistent posting are crucial for youtube growth, and that a solid content strategy is more important than achieving viral status. This approach helps in how to become a content creator and build an audience. Get better sales and grow your brand with My Amazon Guy:Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Ads Payment Change Explained 00:27 - Why Sellers Were Concerned About Credit Cards 01:36 - Amazon Response to Billing Confusion 02:25 - Is This a Beta Test for Ads? 03:37 - How This Could Impact Seller Profit 04:34 - Community Reaction and Industry Response ----------------------------------------------------------------------------------------- Follow us:LinkedIn: https://www.linkedin.com/company/28605816/Instagram: https://www.instagram.com/stevenpopemag/Pinterest: https://www.pinterest.com/myamazonguys/Twitter: https://twitter.com/myamazonguySubscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.comApple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:03:33

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Why This Amazon PPC Option Is Risky

4/15/2026
Send us Fan Mail Amazon PPC cost per click vs cost per acquisition explained, including Amazon ads bidding, impressions, conversion rate, and pay-per-sale risk. Schedule a coaching call with My Amazon Guy for expert advice: https://bit.ly/4jMZtxu This video explains why cost per click is still the safer option for most Amazon sellers. It breaks down how Amazon ads use impressions, clicks, relevance, and conversion rate to decide what gets shown. It also explains why pay-per-sale or cost per acquisition models can be risky when there is not enough data behind the account. Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Ads Charged on Sales Question 00:42 - Cost Per Acquisition vs Cost Per Click 01:39 - Amazon Experiments and Conversion Rate 02:18 - Why Pay Per Sale Can Limit Impressions ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #AmazonPPC #AmazonAds #CostPerClick #AmazonAdvertising Support the show

Duration:00:03:28

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Breaking News: Amazon To Allow Credit Cards For Ad Payments.... For Now

4/14/2026
Send us Fan Mail Amazon ads payment method update explained, including credit card changes, seller reactions, billing concerns, and beta test risks for advertisers. Struggling with rising ad costs or confused about Amazon’s changes? Get a clear plan for your account: https://bit.ly/4jMZtxu This video explains the recent Amazon ads billing update and what it means for sellers. It covers the impact of removing credit card rewards, why advertisers were concerned about lower margins, and how Amazon clarified that the change only applied to a small group. It also breaks down how Amazon tests new ad features through beta programs and what sellers should watch for next. Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Amazon Ads Payment Change Explained 00:27 - Why Sellers Were Concerned About Credit Cards 01:36 - Amazon Response to Billing Confusion 02:25 - Is This a Beta Test for Ads? 03:37 - How This Could Impact Seller Profit 04:34 - Community Reaction and Industry Response ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #AmazonPPCnews #AmazonAds #CostPerClick #AmazonAdvertising Support the show

Duration:00:05:14

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The Simple Strategy That Turned Questions Into Millions

4/14/2026
Send us Fan Mail Get clients for your agency by answering customer questions and turning small videos into real revenue. If you need help, book a call with experts: https://bit.ly/4jMZtxu Steven Pope explains how answering customer questions helped bring in clients and millions in revenue. He talks about YouTube content strategy, organic lead generation, agency growth, hiring interns, and why small videos can work better than big view counts in a niche. This video shows a simple way to get clients for an agency or business without relying on ads. Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps: 00:00 - Why Client Questions Bring Revenue 00:58 - Why Content Beats Referrals 01:46 - Why Interns Become Leaders 02:25 - Why AI Changes the Plan 03:22 - Why Fast Execution Wins ----------------------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw #LeadGeneration #YouTubeMarketing #AgencyGrowth #ContentMarketing #ClientAcquisition Support the show

Duration:00:04:21

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How To Buy An Amazon FBA Business in 2026

4/13/2026
Send us Fan Mail Buying an Amazon FBA business in 2026 requires understanding profit multiples, valuation, and real risks. This video breaks down where to find FBA businesses, how to review listings, and what numbers matter most. Learn how to analyze revenue, profit margins, inventory costs, and paid traffic before buying a business. View all of trusted partners here: https://myamazonguy.com/recommended-3rd-party-services/ Stop guessing on deals that can cost six figures, get a full breakdown of your target business before you buy: https://bit.ly/4jMZtxu #AmazonFBA #AmazonBusiness #EcommerceTips #OnlineBusiness #AmazonSeller Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q04btghf0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Where to Find Amazon FBA Businesses for Sale 00:42 - Top Platforms to Buy FBA Businesses 01:42 - When to Use Brokerages for Bigger Deals 02:33 - Quiet Light and Large Scale Buying Options 03:41 - What to Check Before Buying a Business 04:34 - Wholesale Business Risks Explained 05:12 - Inventory and Logistics Red Flags 05:57 - Reviewing Listings and NDA Details 06:41 - Understanding Profit Margins and Multiples 07:12 - Ideal Profit Multiples for FBA Deals 08:08 - Inventory Costs and True Purchase Price 08:57 - Reading High Value Listings Correctly 09:39 - Monthly vs Yearly Profit Multiples 11:07 - How to Know if a Business Is Worth It 12:05 - Avoid Seasonal and Unstable Revenue 12:28 - Paid Traffic vs Organic Sales Risks 13:00 - Inventory Costs and Supplier Risks -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:13:49

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2026 Amazon PPC Profitability Masterclass That Actually Delivers Results

4/10/2026
Send us Fan Mail Join Noah Wickham from My Amazon Guy as he discusses current amazon ppc strategy and answers audience questions on managing brands effectively. This session covers screen shares of Amazon Ads dashboards, focusing on audience targeting, performance metrics, and search impression share. Learn about optimizing your amazon advertising campaigns and discover the best approaches to amazon sponsored ads. Stop guessing your ad strategy, get a real breakdown of what’s draining your budget and fix it fast: https://bit.ly/4jMZtxu #AmazonPPC #AmazonAds #EcommerceStrategy #AmazonSellerTips #PPCAdvertising Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - PPC Overview and Common Questions 00:52 - Understanding Cost Per Click Basics 02:13 - Suggested Bid vs Actual CPC Explained 03:33 - Bid Adjustments and Top of Search Strategy 04:33 - Low Profit Margin and PPC Strategy 05:31 - High CPC Examples and Profit Impact 07:08 - ACOS vs TACOS Explained Clearly 08:43 - Brand Metrics and Funnel Breakdown 10:38 - Amazon Marketing Cloud Audience Targeting 12:02 - Fixing Low Awareness with New Audiences 13:40 - Turning Consideration Into Purchases 15:18 - Cart Abandon Strategy for More Sales 17:01 - Keyword vs Audience Targeting Shift 18:24 - Top of Search Strategy and Impression Share 21:03 - Combining Audience and Bid Adjustments 23:18 - New Product PPC Launch Strategy 25:22 - Declining Demand and Rising CPC 27:05 - Campaign Optimization Time and Bulk Files 28:33 - PPC Budget Strategy by Month -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:30:29

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Amazon Killed Alt Text Indexing For Good

4/9/2026
Send us Fan Mail Amazon has implemented a significant update regarding alt text functionality within A+ content, impacting how sellers previously handled indexing. This video explains that Amazon now uses artificial intelligence to automatically generate alt text for all images. This change affects amazon listing optimization and amazon seo practices, requiring sellers to adapt their strategies for enhanced brand content moving forward. Fix lost rankings fast before traffic drops further get a full listing strategy review now: https://bit.ly/4jMZtxu #AmazonSEO #AmazonFBA #EcommerceTips #AmazonListing #keywordranking Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon alt text removed update 00:30 - AI generated alt text explanation 01:00 - Why this hurts keyword indexing 01:26 - Loss of Spanish keyword ranking 01:50 - What sellers should do now 02:07 - Focus on crawlable text and FAQs -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:02:33

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We Paid Millions to Learn This So Amazon Agencies Don’t Have To

4/9/2026
Send us Fan Mail AI tools now replace expensive software, reduce development time, and improve business systems. Learn how agencies use AI for automation, churn prediction, customer data tracking, and faster builds. This video covers AI for ecommerce, agency growth, automation tools, and real use cases in 2026. If outdated systems are slowing growth, fix it now before competitors replace you with AI: https://bit.ly/4jMZtxu #AIforBusiness #AgencyGrowth #AutomationTools #EcommerceStrategy #aitools Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - $2.6M software replaced by AI 00:20 - Why AI is finally ready in 2026 01:03 - Real use vs AI hype explained 01:42 - Turning agency systems into AI products 02:30 - Why agencies must transition now 03:26 - Replacing copywriting and design roles with AI 04:50 - Building websites and tools in hours 05:38 - Using AI to predict client churn 06:53 - Data driven decisions with AI systems 08:30 - How to build tools using AI prompts 09:02 - Too many good ideas problem with AI -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:09:43

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Amazon Sellers Making This Expansion Mistake

4/8/2026
Send us Fan Mail Wondering how to determine if your brand is ready for market expansion beyond Amazon? This video helps assess if your online business has the necessary cash flow and inventory for growth. Learn key considerations for ecommerce scaling and whether you're prepared to sell on Amazon, Walmart, Shopify, or TikTok Shop. We dive into ecommerce operations to ensure a smooth transition. If scaling to new marketplaces feels risky or unclear, fix the gaps now before expansion turns into lost profit and inventory issues: https://bit.ly/4jMZtxu #EcommerceGrowth #AmazonSellers #TikTokShop #ShopifyTips #AmazonFBA Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - When to Expand Beyond Amazon 00:15 - Cash Flow and Inventory Check 00:30 - Managing Inventory for New Channels 00:52 - Ad Budget for Shopify and TikTok 01:16 - Fulfillment Options and 3PL Setup 01:44 - Off Amazon Ads Impact on Sales 02:12 - Why External Traffic Helps Ranking 02:33 - How Offsite Sales Affect SEO 03:05 - Common Expansion Mistakes 03:18 - Expanding Too Fast Issues 03:26 - Treating Platforms the Same 03:47 - Spreading Too Thin Across Channels 04:16 - Focus Strategy for Growth 04:29 - Is TikTok Shop Worth It 05:12 - Measuring Traffic Impact 05:45 - Tracking Brand Search Growth 06:06 - Influencer Programs Explained 06:33 - TikTok vs Amazon Influencers -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:07:00

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Your Ads Are About to Get Obsolete

4/6/2026
Send us Fan Mail This video features a thought-provoking discussion about the future of advertising and the impact of AI purchasing agents. The conversation explores how artificial intelligence could shift marketing strategies from humans to robots, raising concerns about emotional appeals and human preferences. We discuss the role of knowledge and culture when considering this new era of automation. If ad spend is rising but sales are flat, it is time to fix the strategy before more budget is waste, get expert eyes on it now: https://bit.ly/3ZlHh6G #AmazonAdvertising #AmazonPPC #EcommerceStrategy #AmazonAds #DigitalAdvertising Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - AI and the Future of Advertising 00:30 - Why Amazon Customers Think They Buy From Amazon 01:15 - How Ecommerce Knowledge Gaps Affect Brands 02:10 - Getting Started in Amazon Advertising 03:20 - Hiring Challenges in Ecommerce and Agencies 04:40 - Remote Work and Talent in Amazon Businesses 06:00 - Why Hiring the Right People Is Difficult 07:10 - Explaining Ecommerce to Non Amazon Users 08:40 - Customer Behavior on Amazon Explained 10:00 - Why Building a Brand on Amazon Is Hard 11:10 - Changes in Advertising and Privacy Rules 12:00 - Evolution of Amazon Ads and DSP 13:20 - Full Funnel Strategy and Audience Building 14:40 - Why Off Amazon Traffic Drives Sales 15:50 - Attribution Problems Across Platforms 17:00 - AI Tools and Amazon Advertising Future 18:20 - Rufus and AI Search Reality Check 19:30 - What Amazon Might Do Next With AI 20:40 - Amazon vs Walmart Data Strategy 22:00 - Limits of AI Advertising Tools 23:10 - Human Behavior vs Automation in Ads 24:20 - AI Buying Agents and Future Concerns 25:40 - Personalization and AI Decision Making 26:50 - Will AI Replace Advertising Decisions 28:00 - Final Thoughts on Advertising Future -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:29:07

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How Strikethrough Pricing Works On Amazon in 2026

4/6/2026
Send us Fan Mail Amazon is implementing significant changes to how list price and strikethrough price are displayed, affecting every amazon seller. This video clarifies the new "Typical Price" and "List Price" terminology, detailing how these are calculated and validated to help you understand how to price your product. Learn how to update these prices within Seller Central to optimize your amazon sales and ensure effective ecommerce practices. Fix the pricing setup before Amazon wipes out the discount, get a direct strategy call for the listing now: https://bit.ly/4jMZtxu #AmazonPricing #AmazonStrikethroughPrice #AmazonListPrice #amazonsellertips Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:33 Amazon changes list price to typical price 01:08 New Amazon pricing rules for list price and typical price 01:53 How 90 day pricing affects strikethrough discounts 03:04 How Amazon calculates reference pricing 04:02 Where to update list price in Seller Central 05:02 How sale price creates strikethrough pricing 06:07 Why long promotions can remove the strikethrough -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:07:03

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Steven Pope Built This After Watching Amazon Fail Sellers

4/3/2026
Send us Fan Mail People are often frustrated with Amazon's 'shoot first, ask questions later' culture and the perceived lack of care for sellers, often citing customer service as a major pain point. This video features a discussion about these frustrations and the motivations behind starting MyAmazonGuy, highlighting the importance of strong client relationships for any entrepreneur. It offers valuable small business advice for those navigating the complexities of an online business and selling on Amazon. If your Amazon listings are getting traffic but not converting, fix it now with expert help before sales drop further: https://bit.ly/4jMZtxu #AmazonFBA #AmazonSellers #EcommerceGrowth #AmazonTips Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why Amazon Sellers Are Frustrated 00:30 - Background and Startup Journey 01:12 - Corporate vs Entrepreneur Path 02:02 - How the Amazon Agency Started 02:49 - Who Needs Help on Amazon 03:05 - Traffic and Conversion Strategy 03:13 - Why CTR Drives Sales Growth 03:41 - Common Amazon Seller Problems 04:30 - How to Increase Click Through Rate 05:01 - Managing Amazon Accounts Effectively -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:05:35

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Credit Cards No Longer Work for Amazon Ads | Here's Why

4/2/2026
Send us Fan Mail Critical news regarding Amazon advertising: effective April 16, 2026, credit cards will no longer be an accepted payment method for Amazon ads. This significant change for every amazon seller account means payments will be pulled directly from your Amazon account, impacting how you make money decisions for your small business. Prepare now to adjust your amazon ppc strategies. If this change is about to hit your cash flow, get a real plan in place before your ad spend starts choking your growth: https://bit.ly/4jMZtxu #AmazonPPC #PPCStrategy #AmazonAds #amazonppcnews #amazonppcupdates Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Ads Payment Change Announcement 00:07 - Credit Card Payments Being Removed 00:25 - Why Amazon Made This Decision 01:02 - New Payment System Explained 01:40 - Double Impact on Seller Cash Flow 02:10 - Loss of Credit Card Rewards Explained 03:07 - Extra Perks and Benefits Going Away 04:06 - Amazon Promotional Credit Breakdown 05:03 - Why Credits May Not Help Sellers 06:16 - Cash Flow Delay and 60 Day Impact 07:01 - Is Selling on Amazon Still Worth It 08:10 - Opportunity for Sellers Who Adapt 09:00 - Final Thoughts on Future Challenges -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:10:02

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Amazon Adds New Logistics Fees Starting April 17th

4/2/2026
Send us Fan Mail Amazon sellers face new fulfillment fee increases with a 3.5% surcharge tied to fuel and logistics costs. This change impacts FBA fees, profit margins, pricing strategy, and overall Amazon seller costs across US and Canada. Learn how rising Amazon fees affect margins, product pricing, and long term profitability for sellers. Margins getting squeezed? Get a full breakdown of your numbers before these fees take more than they should: https://bit.ly/4jMZtxu #AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Amazon Fee Increase Announcement 00:07 - 3.5 Percent Fulfillment Surcharge Explained 00:27 - Fuel Costs and External Factors Impact 00:48 - Why This Fee May Not Go Away 01:20 - Concerns About Permanent Surcharges 01:52 - How Fees Keep Adding Over Time 02:01 - Impact on Seller Margins and Pricing 02:10 - Why Small Fees Hurt Profits Long Term 02:25 - How to Analyze Fee Impact on Products 02:55 - What Sellers Should Do Right Now 03:09 - Outlook on Future Fee Changes -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:03:24

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The Checklist That Fixes Your Agency's Biggest Problem

4/2/2026
Send us Fan Mail Simple checklists help agencies fix workflow issues, reduce errors, and improve team output over time. Content strategy built from customer questions drives consistent lead generation, better rankings, and stronger authority online. Daily content creation using real client problems improves SEO, increases visibility, and supports long-term agency growth. Fix your lead flow and close more deals, get direct strategy built around your exact bottlenecks: https://bit.ly/4jMZtxu #AgencyGrowth #ContentStrategy #LeadGeneration #DigitalMarketing #SEOContent Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Why checklists solve agency problems 00:30 - Can checklists reduce client churn 01:00 - Adding services vs fixing sales funnel 01:30 - Why sales should be the main focus 02:00 - Best platforms for content and ads 02:30 - Simple content strategy using customer questions 03:10 - Why expertise content ranks higher 03:40 - Daily content plan for agency growth -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:04:16

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Your Amazon Launch Strategy Is Too Complicated, Here's Why

4/1/2026
Send us Fan Mail Kevin Sanderson shares expert advice on navigating Amazon PPC during a new product launch, especially in a crowded market. He emphasizes a smart amazon product launch ppc strategy that involves targeting longer-tail keywords to gain initial traction, rather than immediately competing for high-volume terms. This approach helps in how to beat competition by building competitiveness gradually and optimizing your overall ppc amazon strategy for sustained growth on amazon. Stop guessing your PPC strategy and get a clear action plan built for your product launch today: https://bit.ly/4jMZtxu #AmazonPPC #PPCStrategy #AmazonAds #EcommerceGrowth #productlaunches Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:02 - PPC launch strategy in saturated categories 00:18 - Why long tail keywords matter first 00:42 - Paid ads vs organic clicks explained 01:15 - Why organic results are getting pushed down 01:42 - Simple PPC campaign structure that works 02:15 - Keyword grouping and budget control tips 02:45 - Why overcomplicating PPC hurts performance -------------------------------------------------------------------------- Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:03:17

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Good Product, Zero Sales? Here's What's Missing

3/31/2026
Send us Fan Mail Are you struggling with customer acquisition and growing your online business? This video addresses the challenges of selling on Amazon and the need for effective strategies to drive sales. We explore how to improve your e-commerce growth by leveraging platforms like Impact Affiliate Program to acquire new customers and increase your revenue. Learn how to make money online by optimizing your sales process. Get better sales and grow your brand with My Amazon Guy: https://bit.ly/4jMZtxu #AmazonSales #AffiliateMarketing #EcommerceTips #AmazonSeller #OnlineBusiness -------------------------------------------------------------------------- Want free resources? Dowload our Free Amazon guides here: Amazon Catalog Spring Cleaning: https://hubs.ly/Q046BVfp0 Growth Email Marketing Strategies: https://hubs.ly/Q04457QF0 Amazon Proft Margin Defense 2026: https://hubs.ly/Q042trRH0 Amazon SEO Toolkit 2026: https://bit.ly/4oC2ClT Amazon Seller Strategy Report 2026: https://bit.ly/3YN1RME 2026 Ecommerce Website & SEO Readiness Checklist: https://hubs.ly/Q040Jg0M0 Amazon 2026 PPC guide: https://bit.ly/4lF0OYX Timestamps 00:00 - Seller Struggling With Sales 00:21 - Why Sales Are Not Coming In 00:54 - Using Small Creators for Promotion 01:11 - Low Cost Way to Start Growing 01:36 - Product Value and Customer Feedback 02:22 - Affiliate Marketing Platform Suggestion 02:46 - Pay Per Sale Strategy Explained 03:19 - Building Daily Discipline for Growth ________________________________ Follow us: LinkedIn: https://www.linkedin.com/company/28605816/ Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Twitter: https://twitter.com/myamazonguy Subscribe to the My Amazon Guy podcast: My Amazon Guy podcast: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the show

Duration:00:04:02