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My Amazon Guy

Business & Economics Podcasts

Seller Central Expertise. Technical how to advice to improve sales. With more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Location:

United States

Description:

Seller Central Expertise. Technical how to advice to improve sales. With more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. www.myamazonguy.com

Twitter:

@myamazonguy

Language:

English


Episodes

7 Tips to Fix Amazon FBA Mislabels - Tip 2 Takes 60 Seconds

6/1/2023
In this video, we're going to reveal 7 practical tips that will help you fix Amazon FBA mislabels. Whether you're an experienced seller or just getting started, mislabeling your products can be a costly mistake that can eat away at your profits. But don't worry, we've got you covered. Tip number one is to double-check your product labels before sending them to Amazon. This may seem obvious, but it's easy to make mistakes when you're in a rush. Take the time to ensure that the labels are accurate, legible, and match the product you're sending. Tip number two is a game-changer, and it only takes 60 seconds. In this tip, we'll show you a simple technique that can help you catch mislabeled products before they go to Amazon. This technique is easy to implement and can save you a lot of time and money in the long run. Tip number three is to use a barcode scanner. A barcode scanner can help you quickly and accurately check your product labels, ensuring that they match the product you're sending. Tip number four is to create a labeling checklist. A labeling checklist can help you ensure that you don't miss any important steps in the labeling process. Tip number five is to use Amazon's labeling service. Amazon's labeling service can take care of the labeling process for you, ensuring that your products are labeled correctly before they're sent to the fulfillment center. Tip number six is to keep an eye on your inventory. By regularly checking your inventory, you can catch any mislabeled products before they're shipped to customers. Tip number seven is to stay organized. By staying organized and keeping track of your labeling process, you can ensure that your products are labeled correctly every time. In this video, we'll dive deeper into each of these tips, providing you with practical advice and real-world examples that you can use to fix Amazon FBA mislabels. We understand that mislabeling your products can be frustrating and costly, but with these tips, you can avoid this common mistake and save yourself time and money. So, if you're ready to take control of your labeling process and fix any mislabels that may be costing you money, be sure to watch this video until the end. We guarantee that you'll come away with actionable tips that you can implement in your own Amazon FBA business. Don't let mislabels hold you back any longer, take action today and start seeing the results you deserve. 0:00 7 Tips to Fix Amazon FBA Mislabels - Tip 2 Takes 60 Seconds 00:13 Tip 1: Use FN SKU labels 01:02 What is an FN SKU label 01:45 Information on switching your UPC code 02:03 Follow on LinkedIn for more guides 02:34 Tip 2: Back up your Amazon catalog 03:45 Guide on how to back up your catalog 04:00 Tip 3: Send in single SKU shipments 05:00 Enroll in the FBA Logistics course 05:55 Tip 4: Ensure FBA team adheres to case labels 06:43 Tip 5: Ask Amazon to audit inventory 08:07 Tip 6: Do a removal order 08:54 Tip 7: Switch to FBM if all else fails 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Support the show

Duration:00:09:38

How to Close a Listing on Amazon [Beginner Tutorial]

5/31/2023
I know how crucial it is to understand the difference between a closed listing and a broken listing, and why it matters to your business. First, let's clarify what a closed listing is. A closed listing is when you, as the seller, deliberately remove a product from the marketplace. This can be for a variety of reasons, such as a product becoming obsolete or out of stock for an extended period of time. It is important to note that a closed listing is not the same as a broken listing, which occurs when there is an error with your product listing and Amazon removes it from the marketplace. It is essential to understand the status of your product listings, as it can impact your sales and reputation as a seller. Inactive listings are not closed, but merely out of stock, while suppressed listings are not showing up in search results due to an issue with the product listing. It is crucial to keep an eye on these listings and address any issues promptly to avoid losing sales. To demonstrate how to identify a closed listing, I show examples of different product statuses on Amazon. I also explain how to close a listing manually by clicking the "close listing" button or selecting "closed listings" from the actions dropdown menu. I explain how closing a listing will make the product inactive, but it can be reactivated at any time by selecting "relist." I also cover how inactive listings work on parented items and how the oldest brother listing will be displayed if one product is inactive, while the rest of the products in the variation remain active. By the end of this video, you will have a better understanding of closed listings on Amazon, how to identify them, and why it is important to keep track of your product listings. 00:00 How to Close a Listing on Amazon [Beginner Tutorial] 00:23 Difference between closed and broken listings 00:46 Inactive listings are not closed 01:15 Suppressed listings are not closed 01:59 Example of a closed listing 02:26 How to close a listing 03:01 Closed listing makes the product inactive 03:46 Explanation of how inactive products work on parented items 04:23 Conclusion and invitation to check out more resources on catalog challenges 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R Support the show

Duration:00:04:39

Using A Plus Content to Increase Sales and Boost Amazon SEO

5/30/2023
When it comes to creating a successful Amazon listing, there are a few key things you need to keep in mind. First and foremost, you need to create a compelling brand story. By telling your story and connecting with your audience, you can build trust and increase your chances of making a sale. But it's not enough to just create a great story. You also need to optimize your content for SEO. This means using relevant keywords in your content, including alt text in your images, and making sure your descriptions are accurate and detailed. By doing this, you can improve your search rankings and get noticed by more potential customers. And that's where A Plus Content comes in. A Plus Content is a module that allows you to enhance your product listings with additional multimedia and written content. This module provides you with a platform to tell your brand story, showcase your products, and include additional details and specifications that can help shoppers make informed buying decisions. But A Plus Content is not just about optimizing your content for SEO. It's also a powerful tool for increasing your sales. By using product grids, cross-promoting your products, and including calls to action, you can encourage shoppers to make a purchase and increase your average order value. And let's not forget about the importance of social media. By including your A Plus Content in your social media posts, you can increase your visibility and drive more traffic to your Amazon listings. This can help you get noticed by more potential customers and ultimately increase your sales. But creating great A Plus Content takes time and effort. That's why it's important to work with a professional who can help you create compelling content that resonates with your audience. At the end of the day, the success of your Amazon listing comes down to the quality of your content. By investing in A Plus Content, you can take your listings to the next level and stand out from the crowd. So, are you ready to create great A Plus Content and boost your Amazon sales? Watch this video now and learn how to use A Plus Content to take your listings to the next level. With the right approach and a little bit of creativity, you can create listings that get noticed and drive sales. 00:00 Introducing the Brand Story module and its benefits. 00:14 Description of A Plus content module and the importance of using it for SEO. 01:14 Using alt text in images to add keywords for indexing. 02:00 Importance of taking up space for SEO and using text for robots and images for humans. 02:48 Benefits of using the product grid module to add additional keywords and cross-promote products. 03:38 Importance of implementing keywords in social media posts for free traffic. 04:02 Keeping consumers on brand and taking up as much space as possible to avoid losing them to competitors. 04:36 Overview of steps to take after doing keyword research. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLS Support the show

Duration:00:04:44

[Tutorial] Loading Image Swatches to Amazon - Template Upload

5/29/2023
In this tutorial video, Steven Pope, the founder of My Amazon Guy, shares valuable insights and step-by-step instructions on how to add image swatches to your Amazon product listings. The video begins with an introduction to the topic, emphasizing the importance of showcasing color variations on a parentage to provide a better visual representation of the product. Steven advises viewers to access their inventory reports by navigating through the menu options and downloading the category listings report. He also mentions the need to request Amazon's support to enable this beta feature if it's not readily available. The tutorial then delves into the process of locating the Swatch column within the downloaded report. Steven demonstrates how to use the "Control+F" function to search for the term "Swatch" and identifies the specific category-specific inventory file where the column can be found. He addresses a recent change made by Amazon that removed the Swatch field from some templates, leading him to provide alternative methods to find the required data. Steven explains the concept of the Swatch image URL and provides examples of how it should be formatted. He suggests hosting the swatch image on a platform like WordPress, Shopify, or a third-party image hosting site, and then linking the URL within the template. He highlights the importance of using the correct format for the URL and clarifies the update type, emphasizing the usage of "partial update" in the template. The tutorial also covers the process of saving the template file and uploading it using the Amazon inventory uploader. Steven guides viewers through the necessary steps, including browsing for the saved file, uploading it, and monitoring the upload status. He assures viewers that a successful upload will result in the Swatch image being displayed on the product listing. He discusses the considerations involved in deciding whether to use a Swatch image or a text-based variation for certain products. He showcases examples of both approaches and explains the significance of choosing the appropriate method based on the product's characteristics and customer preferences. This tutorial provides a detailed walkthrough of the process of loading image swatches to Amazon product listings through template upload. By following Steven Pope's expert guidance, sellers can enhance their product presentations, improve customer experience, and potentially boost sales. Whether you are a beginner or an experienced Amazon seller, this informative video equips you with the knowledge and practical steps to leverage image swatches effectively. 00:00 Loading Image Swatches to Amazon - Template Upload 00:06 Accessing Inventory Reports 00:19 Requesting the Category Listings Report 00:39 Locating the Swatch Column in the Category Listings Report 01:49 Searching for Swatch in Template Files 03:01 Finding the Swatch Column in the Category-Specific Inventory Files 03:32 Understanding the Swatch Image URL 04:06 Generating a Swatch URL and Formatting it 05:30 Filling in the Template with SKU, Swatch URL, and Update Type 06:35 Uploading the Excel File to Amazon Inventory 07:12 Verifying Successful Upload and Swatch Display 08:29 Swatch Variation Considerations and Examples 09:03 Limitations of Manually Adding Swatches to Parentage Variations 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Support the show

Duration:00:09:35

How to Conduct Effective Keyword Research for Amazon Product Listings

5/28/2023
Effective keyword research is an essential aspect of any successful Amazon business. The right keywords can make all the difference when it comes to optimizing product listings and boosting sales. In this article, we'll explore the importance of keyword research and provide tips for conducting effective research. The first step in effective keyword research is understanding your target audience. Who are your customers, and what are they searching for? It's crucial to put yourself in their shoes and think about what words they might use when searching for products like yours. This will help you identify the most relevant keywords to target in your listings. Once you have a good understanding of your target audience, it's time to start using keyword research tools. One of the most popular tools is Cerebro, which provides keyword distribution and indexing as well as trend lines up and down. By analyzing your top 10 competitors, you can build a master keyword list sorted by search volume. Another great tool for keyword research is Helium 10's Magnet. This tool allows you to enter a keyword phrase and receive a list of related keywords and suggestions. However, it's important to assess the relevance of these keywords before including them in your listing. Make sure they're truly relevant to your product and your target audience. In addition to using these tools, it's important to follow some key tips and tricks for effective keyword research. For example, it's essential to regularly update and refine your keyword list. As your business evolves and your product line expands, you may need to adjust your keywords accordingly. Keep a close eye on your search rankings and adjust your keywords as needed to stay competitive. Another important tip is to focus on long-tail keywords. These are more specific phrases that may have lower search volume but are highly relevant to your product. By targeting these long-tail keywords, you can attract highly qualified leads who are more likely to convert into paying customers. It's also important to avoid "keyword stuffing," which can harm your search rankings and make your listing appear spammy. Instead, focus on including keywords naturally and strategically throughout your listing, including in the title, description, and bullet points. Effective keyword research is a critical aspect of optimizing Amazon product listings and boosting sales. By understanding your target audience, using tools like Cerebro and Magnet, and following key tips and tricks, you can build a comprehensive keyword list that attracts highly qualified leads and helps your business thrive. So don't hesitate - start your keyword research today and take your Amazon business to the next level! 00:00 Learning about Cerebro's keyword distribution and indexing 00:09 Building a master keyword list using 10 competitors an Excel file 00:27 Using Helium 10's Magnet tool for keyword research and suggestions 01:00 Discovering new keyword phrases like "Muji candles" and assessing their relevance 01:44 Importance of keyword research in determining what to include in a product listing 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ Support the show

Duration:00:02:46

Why Does Culture Matter?

5/27/2023
Today, I want to talk to you about why culture matters. As the founder of My Amazon Guy, I've had the privilege of building a company that I'm truly proud of. And one of the most important things I've learned along the way is that a strong culture is the foundation for success. You see, at its core, culture is all about people. It's about the values, beliefs, and behaviors that shape how we work together, how we treat each other, and how we serve our clients. And when we get culture right, it can be a powerful force that drives us forward and helps us achieve our goals. But why is culture so important? Well, let me tell you a story. When I started My Amazon Guy, I knew that I wanted to build a company that was different. I didn't just want to create a business that made money; I wanted to create a business that made a difference. And I knew that in order to do that, I needed to build a culture that aligned with my values. So, I set out to create a culture of love. I wanted our team to feel supported, valued, and cared for. I wanted us to work together like a family, where we could rely on each other and help each other grow. And I wanted our clients to feel that same level of care and attention. And you know what? It worked. Our team is more than just a group of employees; we're a community. We work hard, we support each other, and we celebrate our wins together. And our clients know that when they work with us, they're getting more than just a service; they're getting a partner who truly cares about their success. But here's the thing: building a culture of love isn't easy. It takes time, effort, and commitment. It means making tough decisions, like letting go of employees who don't align with our values. It means investing in our team, through training, development, and recognition. And it means staying true to our vision, even when it's challenging. But the payoff is worth it. When you have a strong culture, it creates a sense of purpose and belonging. It motivates your team to do their best work, to innovate, and to go above and beyond for your clients. And it creates a legacy that outlives any individual. So, if you're thinking about starting a business, or if you're looking to improve your company's culture, I urge you to take it seriously. It's not just a nice-to-have; it's a must-have. And when you get it right, it can be the difference between success and failure. Culture matters because it's what makes us human. It's what connects us, motivates us, and drives us forward. So, invest in your culture, and you'll invest in your people, your clients, and your future. 00:00 Why Does Culture Matter? 00:05 Importance of employee traits that align with values 00:12 Example of a fiery employee who doesn't align with the desired culture 00:28 Importance of building a culture of love instead of fear 00:38 Reference to "Power vs. Force" book and chart of human traits 00:49 Preference for using power instead of force 00:53 Story of Jesus and his Apostles, specifically Peter 01:47 Jesus telling Peter to "feed my sheep" and the importance of serving others 02:21 Building something that outlives oneself 02:35 Culture as a powerful force that can help mankind 02:47 Desire for building something that outlives the individual and gives meaning 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOP Support the show

Duration:00:02:58

How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns)

5/26/2023
Keeping your ACoS (Advertising Cost of Sales) in check is crucial for success. ACoS is the ratio of your ad spend to your sales, expressed as a percentage. In this video, we'll cover how to optimize your Amazon PPC (Pay-Per-Click) campaigns to fix your ACoS and keep it in check. The video transcript starts by addressing how to determine whether a keyword is worth the cost of getting sales over 100% ACoS. If a campaign has over 100 ACoS and only generates one sale every 30 days, it's likely not worth the cost. However, if the campaign is generating three to five sales a day or more, it's worth considering optimizing the cost per click to bring down ACoS while maintaining sales velocity. By reducing the cost per click, you can achieve a lower ACoS without sacrificing sales. To further optimize your Amazon PPC campaigns, it's important to take a holistic approach and consider the blended ACoS across all campaigns for a specific ASIN (Amazon Standard Identification Number). This helps you understand the overall performance of the ASIN and how to optimize your campaigns for better results. Instead of looking at individual keywords or campaigns in isolation, this approach enables you to make data-driven decisions and achieve better results overall. The video also discusses how to handle keywords that generate sales but have no search volume or under 50. Our expert suggests peeling out any keyword that generates three or more sales over a 30 to 60 day period and putting it into an exact match campaign. This strategy can help you achieve better results for specific keywords and improve your overall campaign performance. In addition to optimizing your campaigns, it's important to monitor your ACoS regularly to keep it in check. ACoS can vary depending on market conditions, so it's important to adjust your bids and budgets accordingly to maintain profitability. By monitoring your ACoS and adjusting your campaigns as needed, you can achieve better results and maximize your advertising spend. Optimizing your Amazon PPC campaigns and keeping your ACoS in check is essential for success on the Amazon marketplace. By following the strategies and tips outlined in this video, you can improve your advertising performance and achieve greater profitability. Whether you're a new seller or an experienced advertiser, these strategies can help you achieve better results and grow your business on Amazon. So, tune in now and learn how to optimize your Amazon PPC campaigns and keep your ACoS in check! 00:00 How to Keep Your ACOS in Check (Optimizing Amazon PPC Campaigns) 00:08 What to do when you have sales but your ACOS is over 100% 00:10 How to optimize and ask if the keyword is worth getting sales over 100% 00:43 Look at the blended ACOS across all campaigns for a specific ASIN 01:23 Don't look at everything individually, look at it as a whole 01:50 Should I run an exact match for a low volume search term? 02:07 Peel out any keyword that generates 3 or more sales 02:39 Don't pause or negative a keyword in the initial campaign 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-br Support the show

Duration:00:03:06

How Product Reviews Impact Your Amazon Listing

5/25/2023
When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates. First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback. But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses. Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales. But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging. It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future. Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar! From Clicks to Conversions 00:00 How Product Reviews Impact Your Amazon Listing 00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product. 00:12 How to control cost per click and increase conversion rate with optimized images and text. 00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate 00:45 Focus on reviews as the main solution to improve conversion rate. 00:57 No control over cost per click 01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when Yo Support the show

Duration:00:02:59

How Product Reviews Impact Your Amazon Listing

5/24/2023
When it comes to selling products on Amazon, customer reviews can make or break your listing. The power of product reviews cannot be overstated, as they can significantly impact your sales, your ranking, and your overall success on the platform. In this video, we will explore the importance of product reviews on your Amazon listing and how they can influence your conversion rates. First things first, let's talk about the power of trust. When shoppers are browsing through Amazon, they're looking for products they can trust. And what better way to establish trust than through product reviews? Positive reviews can help build trust and credibility with potential customers, making them more likely to make a purchase. So, make sure to encourage your customers to leave reviews, and follow up with them after their purchase to ask for feedback. But, it's not just about the quantity of reviews – quality matters too. Customers value detailed and thoughtful reviews that provide useful information about the product. So, make sure to provide excellent customer service and high-quality products to encourage positive reviews. And, if you do receive negative reviews, don't panic! Use them as an opportunity to show that you care about your customers by addressing their concerns and providing helpful responses. Now, let's talk about Amazon's algorithm. Did you know that the number and quality of reviews can directly impact your search ranking? That's right! The more positive reviews you have, the higher your product will rank in search results. This increased visibility can lead to more clicks and ultimately more sales. But, what if you're struggling to get reviews? Well, there are a few things you can do. First, consider offering incentives such as discounts or free products to encourage customers to leave reviews. Just make sure to follow Amazon's guidelines for incentivized reviews. You can also ask for reviews in your follow-up emails or on your product packaging. It's crucial to monitor and respond to reviews. By responding to negative reviews and providing helpful solutions, you can show that you care about your customers and are committed to their satisfaction. Responding to positive reviews can also help build a relationship with your customers and encourage them to leave more reviews in the future. Product reviews can make a significant impact on your Amazon listing and ultimately drive conversions. By focusing on generating positive reviews, providing excellent customer service, and monitoring and responding to reviews, you can establish trust with potential customers, improve your search ranking, and increase sales. So, start encouraging those reviews and watch your sales soar! From Clicks to Conversions 00:00 How Product Reviews Impact Your Amazon Listing 00:05 Introduction to the problem of a high cost per click and low conversion rate for a kitchen product. 00:12 How to control cost per click and increase conversion rate with optimized images and text. 00:19 Suggestion to start using videos and getting external traffic to the listing to increase conversion rate 00:45 Focus on reviews as the main solution to improve conversion rate. 00:57 No control over cost per click 01:17 Reiteration that optimizing images and text is crucial and suggests using PickFu or ProductOpinion to test and improve them. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when Yo Support the show

Duration:00:02:59

Amazon Re-Verifying Thousands of Sellers - Identity Verification Tips

5/23/2023
Have you received a re-verification email from Amazon? If so, you're not alone. Thousands of accounts have been asked to re-verify their business information, and Amazon is being a little bit unclear about the process. But don't worry, we're here to help. I'll be sharing what to expect and how to go about taking care of the re-verification process. So, let's get started. First, it's important to note that Amazon is doing different processes for different sellers. Some are simply able to go to the seller account page and upload the necessary documents, while others are being asked to send them by email directly to Amazon. Some are even getting scheduled video live verification calls. Depending on what you're experiencing, the information I'm about to share will be the same for everybody. Regardless of the type of account, as long as it's a business account or a pro account and paying for that subscription, the information that needs to be loaded is the same. The first information that needs to be loaded is a business address, and it's recommended that the business address matches the legal documents and bank documents. This is crucial, as the business address must match the utility documents if those documents are requested on new accounts. The legal entity entered must match the document that you possess, and it is case sensitive. The deposit method must also match the bank statement provided; otherwise, the verification step will fail. So, it's important to double-check this information. Now, let's talk about the items that Amazon is looking for in the re-verification process email. The first item is information about your business, which includes your business address, legal entity information, and deposit method. The second item is information about your identity, which may require a government-issued photo ID. The third item is a bank account or credit card statement. And lastly, a business license may be required. To have a successful verification process, it's beneficial if any document that you scan is done so with all of the edges visible in frame. This means that you should make sure you can see all of the edges no matter what document you're scanning. It's also important to make sure all documents match and are uploaded correctly. 00:00 Amazon Re-Verifying Thousands of Sellers - Identity Verification Tips 00:02 Thousands of accounts have been asked to re-verify their business information by Amazon 00:19 Amazon is doing different processes for different sellers 00:49 Regardless of the type of account, the information that needs to be loaded is the same. 01:02 The first information that needs to be loaded is a business address 01:21 The legal entity entered must match the document 02:13 The deposit method must match the bank statement provided 02:29 It's beneficial if any document that you scan is done so with all of the edges visible in frame 03:25 Amazon is asking for different types of information 03:51 Amazon may ask you to have two shots, one where it's next to you and one where you see the full scan. 04:40 This is a developing story, and more information or more suggestions and tips are expected to come out. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 da Support the show

Duration:00:05:11

Get to Know Your Amazon FBA Inventory Warehouse

5/22/2023
If you're looking to boost your sales and take control of your inventory management, then you need to know where your FBA inventory is stored. In this video, Jason Mastermatteo from My Amazon Guy shows you exactly how to find out where your inventory warehouse is located in Amazon Seller Central. Trust us, this is crucial information that can help you stay ahead of the game and maximize your profits. Jason takes you through the step-by-step process of accessing your inventory area and inventory ledger, downloading the summary review fulfillment center, and viewing the specific warehouses where your inventory is stored. Plus, he shares a fun fact about how Amazon names its warehouses after airports! By the end of this video, you'll have a better understanding of how to manage your inventory and sales more effectively by locating your Amazon FBA inventory warehouse. 00:00 Get to Know Your Amazon FBA Inventory Warehouse 00:22 Importance of knowing where your FBA inventory is stored 00:52 How to access the inventory area and inventory ledger 01:06 Downloading the summary review fulfillment center 01:38 Viewing the specific warehouses where your inventory is stored 01:57 Information about warehouse names being named after the airport 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R Support the show

Duration:00:02:07

A Profitable Approach to Doubling Your Amazon PPC Budget

5/21/2023
Looking to boost your sales and grow your business? You won't want to miss this video on scaling sales by doubling your Amazon PPC budget. In this informative session, our guest Amazon PPC expert Travis Zigler addresses one of the most commonly asked questions by Amazon sellers: "If I were to double my daily budget for an exact match without changing bids, would it proportionately scale the sales?" The answer, as you might expect, is "it depends." Travis delves into the nuances of when doubling your budget can be a profitable approach, such as when you're running out of budget on a daily basis. However, simply doubling your budget without changing your bids may not have much of an impact if you're not already running out of budget. In such cases, the profitability of the campaign should be considered before making any changes to bids. We also compare and contrast the advertising platforms of Facebook, Google, and Amazon, highlighting the differences between them and how each platform handles budget doubling. While Facebook and Google ads increase the cost per click as the budget is increased, Amazon's system is not yet fully automated and may not necessarily spend more money when the budget is doubled. Travis also shares their expertise in Amazon attribution and running ads on Google for Amazon listings. If you have questions on these topics, this video is the perfect resource for you. Throughout the session, Travis provides valuable tips and advice for Amazon sellers looking to maximize their sales through PPC advertising. They stress the importance of analyzing profitability and making informed decisions based on the data. By following these guidelines, Amazon sellers can make the most of their advertising budget and achieve greater success on the platform. Whether you're just starting out with Amazon advertising or you're looking to take your campaigns to the next level, this video provides valuable insights and expert advice to help you achieve your goals. From budget doubling to Amazon attribution to Google Ads automation, there's something for every seller to learn and apply to their own advertising strategy. If you're an Amazon seller looking to boost your sales and achieve greater success on the platform, this video on scaling sales by doubling your Amazon PPC budget is a must-watch. With expert insights, valuable tips, and practical advice, this session provides a comprehensive overview of the topic and equips sellers with the knowledge they need to make informed decisions about their advertising strategy. So, be sure to watch this video and take your advertising campaigns to the next level. 00:00 A Profitable Approach to Doubling Your Amazon PPC Budget 00:08 Doubling the daily budget for an exact match without changing bids 00:55 When it's necessary to adjust bids when doubling the budget on profitable campaigns 01:20 Comparison between Facebook, Google, and Amazon advertising platforms 01:54 The impact of doubling the budget on Google ads and the future of Amazon PPC automation 02:40 Positive feedback on the speaker's expertise in Amazon attribution and running ads on Google to Amazon listings. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myam Support the show

Duration:00:03:06

How's your Amazon listing going?

5/20/2023
Tired of feeling like your Amazon listing is just getting lost in the sea of products? Well, we've got some exciting news for you! My Amazon Guy is here to help you take your business to the next level with our FREE listing review service. We know that optimizing your Amazon listing can be a daunting task, but our team of experts is here to make it easy and painless for you. With our professional video analysis of your ASIN, we'll look at everything from your PPC to SEO ratio, SEO indexing and rankings, market share, traffic and conversion opportunities, design, and sales. We'll give you an in-depth look at where your listing could use some help and provide you with actionable tips to boost your sales and get your brand noticed. We understand that running a business is challenging, but with My Amazon Guy on your side, you can breathe a little easier. We're committed to providing you with peace of mind, knowing that your Amazon account is being handled by a team of experts who care about your success. So, what are you waiting for? Let's take your Amazon listing to the next level and start growing your brand today! Contact us to receive your Free listing review video and get ready to see some serious results! 👉 https://myamazonguy.com/asin-review/ 00:00 How's your Amazon listing going? 00:13 Keywords are low; only 329 organic keywords. 01:05 Recommended a one to two ratio for everyone sponsored to two organic keywords. 01:12 Sorted keywords by the most frequently searched. 01:19 Baby high chair, online shopping, shopping cart, and toddler chair are frequently searched keywords. 01:24 Organic rank is on the far-right column. 01:28 Online shopping is indexed. 01:33 Shopping cart cover for baby is ranked well. 01:39 High chair covers for baby keyword is ranked 101, and it brought in almost two million dollars in the past 30 days. 02:59 Another listing is selling more because they have almost 3,800 organic keywords and 300 sponsor keywords. 03:38 20 of the keywords are ranked in spots 20 through 50. 04:06 Images are not high resolution. 04:28 Images look a little blurry. 05:00 Title should be closer to 200 characters. 05:02 Bullet points should be 250 characters each. 05:15 Frequently used words should be integrated into bullet points to grow Organics. 05:25 Log in to Seller Central and fill out the product description with brand story and logo. 05:48 Example of a carousel brand story for a brand called age of sage. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lensh Support the show

Duration:00:06:42

Bid Adjustments for Top of Search Placement (Amazon PPC)

5/19/2023
Struggling to improve your product's performance on the platform? Are you finding it challenging to target the right audience and increase your sales? Look no further. In this video, we will dive into the topic of bid adjustments for top of search placement on Amazon PPC targeting strategy and explore how it can help you boost your sales and grow your business. During the video, we will address the question of how to optimize product placement on Amazon's search results page. We will specifically focus on two types of placements: top of search and rest of search. While top of search is the most coveted placement, rest of search can also be a valuable opportunity to reach potential customers. However, both placements require different bidding strategies, and it can be challenging to strike a balance between the two. We will discuss how to make bid adjustments for top of search placement to ensure that your product is getting the visibility it deserves on the Amazon search results page. We will also touch upon the challenges of targeting rest of search and provide insights on how to optimize your bidding strategy for this placement. Additionally, we will explore the new rule-based bidding feature in beta on Amazon and discuss its potential benefits and drawbacks. The expert speaker Travis Zigler have years of experience in Amazon PPC targeting and have helped numerous sellers improve their sales and visibility on the platform. They will share valuable tips and insights based on their experience and answer commonly asked questions about bid adjustments for top of search placement. The video aims to provide Amazon sellers with actionable strategies to optimize their product placement and bidding strategy to increase their sales and grow their business. Whether you're new to Amazon selling or an experienced seller looking to improve your performance on the platform, this video is for you. We understand the challenges that come with selling on Amazon, and we are here to help you navigate them. We believe that bid adjustments for top of search placement can be a powerful tool in your arsenal to drive sales and achieve success on Amazon. So, join us in this informative and insightful video to learn how to leverage this strategy and take your Amazon business to the next level. 00:00 Bid Adjustments for Top of Search Placement (Amazon PPC) 00:21 There is not much customization available to target product pages. 00:26 Bid adjustments for rest of search are usually kept at zero. 01:32 Rest of search does not have a bid adjustment modifier, unlike top of search and product pages. 02:21 Rule-based bidding is now in beta, which will adjust bids in real-time based on the likelihood to reach guard rails set by the user. 03:00 Travis suggests waiting for at least 3 to 6 months before trying out beta programs with Amazon. 03:30 Rule-based bidding is only available for campaigns running for at least 30 days. 03:55 Travis' current software and strategy work well and do not require much adjustment. 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ Support the show

Duration:00:04:02

How to Know If Your Listing Is Working for You (Amazon Listing Optimization)

5/18/2023
It's not enough to simply list your product and wait for the sales to roll in. In order to succeed on the platform, it's essential to optimize your listings to ensure that they are working for you. But how do you know if your listing is actually converting, and what can you do to improve it if it's not? One of the first things to look at when assessing the effectiveness of your Amazon listing is your keyword strategy. Are you using the right keywords to attract the right customers? Are you utilizing both organic and sponsored keywords to their fullest potential? Take a deep dive into your keywords and analyze their performance to see if there are any areas that could be improved. Another important factor to consider is your product images. Are they high-quality, eye-catching, and accurately representing your product? If your images are low-quality or don't give customers a clear idea of what they're buying, they're likely to move on to a different listing. In addition to images, the product description and title are also key elements that can make or break a listing. Are you using clear and concise language to describe your product, highlighting its key features and benefits? Is your title informative and engaging, while also incorporating relevant keywords? If you've optimized all of these elements and your listing still isn't converting, it may be time to look at your pricing strategy. Are you offering a competitive price for your product, or is it priced too high compared to similar listings? Keep in mind that customers are looking for the best value for their money, so consider offering promotions or discounts to entice them to make a purchase. It's important to keep an eye on customer reviews and feedback. Are customers leaving positive reviews, or are they pointing out issues with your product or listing? If you're receiving negative feedback, take it as an opportunity to make improvements and address any concerns that customers may have. At the end of the day, there is no one-size-fits-all solution to optimizing an Amazon listing. It takes a combination of strategies and continuous monitoring to ensure that your listing is working for you and driving sales. Don't be afraid to experiment with different approaches and make adjustments as needed to improve your listing's performance. If you're feeling overwhelmed or unsure about how to optimize your Amazon listing, consider seeking the assistance of an Amazon listing optimization expert like us. We have years of experience working with Amazon sellers and can provide valuable insights and guidance to help you succeed on the platform. If your Amazon listing isn't converting, there are several key factors to consider, including keyword strategy, product images, description and title, pricing, and customer feedback. By taking a comprehensive approach to listing optimization and continually monitoring and adjusting your strategy, you can improve your listing's performance and drive sales on the platform. 00:00 How to Know If Your Listing Is Working for You (Amazon Listing Optimization) 00:36 Keyword review 01:24 Areas for improvement: Organic ranking 02:45 Listing comparison from competitor 03:33 My Amazon Guy's SEO Process 04:31 Areas for improvement: Product title + other information 06:04 Areas for improvement: Alt text 06:09 My Amazon Guy Full Service Management 06:27 Book a coaching call 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https:// Support the show

Duration:00:06:39

How to Find the Overall Conversion Rate for Your Amazon Keywords and Niche

5/17/2023
One of the most crucial metrics to track is your overall conversion rate for specific keywords and niches. Knowing your conversion rate can help you optimize your product listings and boost sales. But how can you access this information on Amazon? In this article, we'll show you how to find the overall conversion rate for your Amazon keywords and niche using the Product Opportunity Explorer tool. To access the Product Opportunity Explorer tool, go to the "Growth" dropdown menu in your Amazon Seller Central account and select "Product Opportunity Explorer." Once you're there, type in a relevant keyword, such as "pet toys." For this example, we'll choose "puppy toys." Click on the "Trends" section to view the total search volume over the past 180 days and data for the past 360 days. You'll also see the average price and search conversion rate, which updates every seven days. The search conversion rate is the number of purchases made in a niche after a customer enters a search term and clicks on a product, divided by the total number of times customers entered that search term. This rate is a crucial indicator of how effective your product listing is in converting potential customers into actual buyers. It's worth noting that the search conversion rate applies to the last seven days, so make sure to keep that in mind when analyzing the data. The Product Opportunity Explorer tool is a valuable resource for Amazon sellers looking to identify new product opportunities or evaluate the performance of their current products. It also provides other useful information such as search volume growth and average units sold. By using this tool, you can easily compare your conversion rate against the aggregate average and see how your products are faring in the market. If you're looking to get into a new niche or launch a new product, the Product Opportunity Explorer tool can help you determine the average search volume and conversion rate for your chosen keywords. This information can be used to optimize your product listing and increase your chances of success. Additionally, if you're already selling products in a particular niche, you can use the tool to see how your products are performing against the competition. Understanding your overall conversion rate for specific keywords and niches is crucial to your success as an Amazon seller. With the Product Opportunity Explorer tool, you can easily access the data and insights you need to make informed decisions and optimize your product listings. By analyzing the search conversion rate and other data provided by the tool, you can increase your chances of success on the platform. So why not give it a try today? 0:00 How to Find the Overall Conversion Rate for Your Amazon Keywords and Niche 00:14 Go to the "Product Opportunity Explorer" under "Growth" in the dropdown menu 00:26 Type in "Pet toys" and choose "puppy toys" as an example 00:47 Check the "Trends" section to see the total search volume over the past 180 days and the data for the past 360 days 01:13 Check the average price and search conversion rate for the niche, which updates every 7 days 01:39 See additional information such as search volume growth and average units sold 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in Support the show

Duration:00:02:11

Poor Brand Naming on Amazon (The Biggest Mistake Sellers Make)

5/16/2023
Your brand name is your first point of contact with potential customers. It is what sets you apart from your competitors and helps customers recognize your products. Many sellers make the mistake of choosing a brand name that is either too long, hard to pronounce, or just plain confusing. This can lead to lower sales, decreased customer engagement, and even damage to your reputation. To illustrate the impact of poor brand naming, we'll take a look at some examples of garbled and overly long brand names that fail to catch customers' attention. We'll also discuss the importance of brand naming on Amazon and how it can impact your bottom line. From the hidden costs of poor brand naming to the science behind effective brand naming, we'll cover it all. But don't worry, we won't leave you hanging. We'll also provide tips and tricks for choosing a memorable and effective brand name on Amazon. We'll discuss the dos and don'ts of brand naming and share the top strategies for standing out in a crowded market. We'll also cover how to boost your SEO and sales through effective brand naming. One of the keys to effective brand naming on Amazon is to keep it short, sweet, and memorable. Your brand name should be easy to pronounce, spell, and remember. It should also be unique enough to set you apart from your competitors. We'll share some creative ways to come up with a great brand name, including using tools like name generators and conducting keyword research. Another important consideration when it comes to brand naming on Amazon is to avoid trademark infringement. This can be a complex issue, but we'll break it down for you and provide tips for avoiding potential legal issues. The goal of effective brand naming on Amazon is to build trust with your customers and create a strong brand identity. A strong brand can help you stand out in a crowded market, attract loyal customers, and ultimately boost your sales and revenue. So, if you're ready to take your Amazon business to the next level, be sure to watch this video. We guarantee you'll come away with valuable insights and actionable tips to help you choose the perfect brand name for your Amazon store. Don't let poor brand naming hold you back from achieving your sales goals. With the right brand name, you can take your Amazon business to new heights. 00:00 Importance of having a good brand name on Amazon 00:05 Jarbled and overly long brand names are not recommended 00:23 Searching for a mouthful brand name on Amazon for frying pans 00:40 Examples of nice brands on Amazon 01:25 Discussion on the possibility of a well-known brand having a similar-sounding name 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF Support the show

Duration:00:01:51

Alexa, Skip the Wait: Amazon's No Appointment Clinic Service

5/15/2023
00:00 Alexa, Skip the Wait: Amazon's No Appointment Clinic Service 00:06: Amazon disallowing products 00:23: Discussion about Amazon's clinic service 00:50: Mention of Amazon recommending products during medical visits 01:10: Comparison to the movie "Idiocracy" 01:27: Comment on living in a strange world 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R Support the show

Duration:00:01:32

How do agencies keep their top employees?

5/14/2023
00:02 Asking about why Jason hasn't started their own business 00:05 How agencies retain their top employees 00:20 Talking about having their own brand and doing wholesale arbitrage and selling on eBay as a hobby 00:29 How making the hobby a job didn't work out and preferring to work on and for people 00:48 Feeling fulfilled by managing the team and working for the brands and sellers they work with 01:11 Treat them well, pay them fairly, and give them everything they need to succeed 01:25 How Jason started as an intern over 2 years ago 01:29 Deciding to try it out 01:34 Being an Account Director in the first half year 02:03 Realizing that he want to be part of the culture and continue to grow it 🚀 Grow your brand's account with ease with our Amazon SOP Library which includes 300+ SOPs. Purchase here👉https://myamazonguy.com/SOP 🏫 https://mag-school.com/ - PPC, SEO, Design, and Catalog courses for $10-20 ❓ Do you want to grow your Amazon sales or solve a problem? Go to https://myamazonguy.com and get help ✅ Support us, buy some Swag: https://MyAmazonGuy.com/Swag ✅ Get 20% OFF Your First 6 Months of H10 when You Use Code: STEVENPOPE6M20 at https://bit.ly/3RTm5id ✅ Order a Trademark from My Amazon Guy for $825 and get your brand registry on Amazon in under 7 days. Order here: https://myamazonguy.com/trademark-services/ ✅ A+ Enhanced Brand Content https://myamazonguy.com/amazon-enhanced-brand-a-plus-content/ ✅ Beginner Tutorial Playlist: https://www.youtube.com/playlist?list=PLDkvNlz8yl_bC5ERcdJm9mu_MLSTyl3e_ ✅ Coaching on Demand (Same day Appointments Available): https://myamazonguy.com/book-a-coaching-call/ 🎤My Podcast Setup: GoPro Hero10 https://amzn.to/3HghK4i Rode NT1KIT Cardioid Condenser Microphone https://amzn.to/3ObJvNI Rode Swivel Mount: https://amzn.to/3O9ruzF RODECaster Pro Podcast Production Studio https://amzn.to/39mKko8 Sony Alpha a6400 Camera https://amzn.to/3xoEnPF Sigma 16mm Sony E Lenshttps://amzn.to/3xJLYtv Favorite book of 2022 Extreme Ownership https://amzn.to/3aRBQ8R Support the show

Duration:00:02:26

Amazon Latest Flat File Template (Love it or Leave it?)

5/8/2023
In this video, Jason Mastromatteo from My Amazon Guy talks about Amazon's latest flat file template and whether you should love it or leave it. He explains that the new template is supposed to be more intuitive but has been frustrating for him. He also shares a quick tip for those who prefer the old-fashioned template. If you're an Amazon seller and want to stay updated with the latest changes in the platform, watch this video now! 00:00 Amazon Latest Flat File Template (Love it or Leave it?) 00:16 New Template File Upload Spreadsheet 00:34 The template did not open up additional information when filling out required fields. 01:24 The old sheet can still be used by clicking the "two" button Support the show

Duration:00:01:33