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My Amazon Guy

Business & Economics Podcasts

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

Location:

United States

Description:

Seller Central Expertise on how to improve sales. We are an Amazon Agency with more than 1,000 brands consulted for, My Amazon Guy sees trends and speaks about how to improve traffic and conversion on your products. https://myamazonguy.com/

Twitter:

@myamazonguy

Language:

English


Episodes
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How To Fix Negative 1 Star Reviews On Amazon in 2024

7/26/2024
Send us a Text Message. In this video, we discuss the common challenges faced by Amazon sellers, focusing on handling negative reviews, optimizing product images, and effective pricing strategies. Learn how to improve your CTR with strategic image changes, and discover actionable tips to increase your sales through competitive pricing and temporary promotions. Here's what you can do to manage product reviews and enhance your listings for better visibility and customer trust. Brand Manager Takeaways: Had a great 1-on-1 with Steven Pope last week! He is a really cool person to talk to in person! He gave me very good specific advice on how to improve the click-through rate (CTR) of images for a pet toy. One of the ASINs of the same client had a bad review, which caused a drop in sales and overall performance. Since this ASIN doesn't have many reviews, the negative review stands out clearly. Steven suggested that I ask the client to have a couple of friends purchase the product and write reviews. Although Steven advised that this is against the TOS, we could suggest it to the client and make it clear that it should be done subtly and only once, just to balance out the star ratings We also discussed pricing. The price of this product is higher than that of other competitors and requires a boost in sales velocity. Steven suggested lowering the price significantly, to the point of discomfort. 'Sales get more sales,' as the saying goes! I had a good time talking to Steven and look forward to receiving more feedback and knowledge from him. #AmazonSelling #AmazonSEO #AmazonReviews #AmazonTips #AmazonNegativeReviews → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction and Customer Complaint 00:25 - Handling Negative Reviews 01:03 - New CTR Images and Product Presentation 01:39 - Pricing Strategy for Increasing Sales 02:11 - Further Image Enhancements and Keyword Suggestions Support the Show.

Duration:00:03:02

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Amazon PPC: What to Do When Clicks Don’t Convert to Sales

7/25/2024
Send us a Text Message. These are the best strategies for handling search terms with multiple clicks but zero sales on Amazon PPC campaigns. Learn about conversion rates, when to negate keywords, and how to adjust your bids effectively. This video will guide you through practical approaches to optimize your Amazon advertising performance. #AmazonPPC #AmazonTips #KeywordStrategy #AmazonPPCTips → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - Introduction and Initial Query 0:14 - Evaluating Clicks and Sales Conversion 0:52 - Adjusting Bid Strategy 1:48 - Preferences for Negating Keywords 2:17 - Conclusion Support the Show.

Duration:00:02:18

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Why Switching from Amazon FBA to FBM Hurts Your Sales

7/24/2024
Send us a Text Message. In this video, we discuss the significant impact of switching from Fulfillment by Amazon (FBA) to Fulfillment by Merchant (FBM) and how it can drastically hurt your sales. Learn why conducting a margin analysis is essential and why sales should be prioritized over marginal savings. Here are some effective strategies to push back on client decisions and understand the logistics issues that can lead to productivity loss. This session is packed with insights to help Amazon sellers make informed decisions about their fulfillment strategies. Brand Manager Takeaway: I had my call with Steven Pope yesterday, and we quickly identified the disadvantage to my largest client of switching to FBM compared to being on FBA, regardless of the higher fees generated on their bulky items. Things to keep in mind when a client is considering switching from FBA to FBM: Do a Fulfillment Margin Analysis on our side for our client to decide based on data and not on assumptions, considering all the operational costs of shipping 200+ orders per day. Even if they are the ones to suggest this change, we must have the requirement in writing or on video to protect ourselves in case sales are impacted, which they surely will be. Steven Pope also asked me what motivates me to come to work at MAG every day: The challenge that MAG presents to me every day. The knowledge and the speed at which is acquired. The possibility of teaching and transmitting what we learn. It's always exciting to chat with you Steven Pope, Thanks! #AmazonFBA #AmazonFBM #AmazonSales #AmazonTips → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Impact of Switching from FBA to FBM 01:00 - Running a Margin Analysis 01:59 - Importance of Sales over Margin 02:31 - Pushing Back on Client Decisions 03:31 - Logistics Issues and Client Productivity Loss 04:06 - Outro Support the Show.

Duration:00:04:22

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Amazon Product Images: Optimization Tips and Creating a Customer Avatar

7/23/2024
Send us a Text Message. In this video, we go into the crucial aspects of Amazon product listings, focusing on effective image use, targeting specific customer avatars, and strategies to boost sales. Learn how to optimize your listings with eye-catching visuals and personalized approaches for different customer segments. If you are an Amazon seller looking to enhance your product's visibility and appeal, this is a helpful video for you. Brand Manager Takeaway: Yesterday I had a meeting with Steven Pope, we went through a listing of a client together and we noticed that we could be targeting better our customer avatar for this account. After doing research in some competitors and brainstorming we ended with great conclusion about how to improve lifestyle images to improve sales. I learned that we could be targeting an specific client for every variation of the same product which will bring different audiences to our listing based on the MBA. #AmazonSEO #AmazonProductImage #AmazonFBA2024 #AmazonTips → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - Evaluating Listing Images 1:01 - Effective Use of Red Color in Listings 1:48 - Tailoring Images for Target Customers 2:35 - Understanding Customer Avatars 3:00 - Customizing Listings for Multiple Avatars Support the Show.

Duration:00:03:20

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Jeff Bezos Evil Plan To Take Over The World

7/22/2024
Send us a Text Message. Listen to the full The @Forbes Books Podcast: https://books.forbes.com/author-podcasts/forbesbooks-podcast/steven-pope-demystifying-the-amazon-selling-experience/ Watch on YouTube: https://youtu.be/PchZXJD242o?si=dGTxN-xyHJTEjhfT In this episode, @JoePardavila chats with Steven Pope, the founder of “My Amazon Guy,” as he shares his entrepreneurial journey and his agency. He reveals his secrets on how he was able to scale his multi-million dollar company. He also gave insights on the latest changes coming to Amazon Prime, including the introduction of ads during movies and shows. He looks into the strategic vision set by Jeff Bezos and his team that has led Amazon to become the all-encompassing marketplace it is today. → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the Show.

Duration:00:01:06

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How to Create Amazon Customer Avatar - Understand Customer Demographics

7/21/2024
Send us a Text Message. In this insightful video, we explain the concept of customer avatars and how crucial they are for targeting the right audience. Learn how to identify your ideal customer profile, whether it's for a high-end pickleball paddle or a unique product like a unicorn toothbrush. This video has actionable tips to help you narrow down your target audience effectively. Brand Manager Takeaway: I just had my meeting with Steven Pope, that finished with building the best customer avatar for pickleball players: a 50+ year old woman with bad knees who plays every afternoon with all her ultra fit lady friends. Also gave me great insights about TikTok and TikTok Shop, great help for my pickleball paddle client, thanks! #CustomerAvatars #TargetAudience #AmazonTips #AmazonSelling #AmazonSeller #CustomerDemographics → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction and Customer Avatars 00:30 - Defining the Target Audience 01:00 - Detailed Target Audience Profile 02:00 - Showcasing the Ideal Customer 02:30 - Specific vs. Broad Customer Avatars 03:00 - Practical Example and Conclusion Support the Show.

Duration:00:03:34

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What is it Like to Work at My Amazon Guy? Behind the Glass Door, Employee Testimonials of MAG

7/20/2024
Send us a Text Message. Watch and hear from our Brand Managers about what it's like to work at My Amazon Guy through firsthand employee experiences. From initial challenges to personal growth, our team members share insights on the supportive culture, structured organization, and dynamic environment. Learn how we prioritize continuous learning, remote work flexibility, and a family-friendly atmosphere. Whether you're looking for a new opportunity or want to understand our company better, this video provides a comprehensive overview of life at My Amazon Guy. #MyAmazonGuy #MAG #Amazon #Hiring #MyAmazonGuyJobs Apply for a job at My Amazon Guy ↳ https://myamazonguy.com/jobs/ → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Employee Experiences at My Amazon Guy 00:33 - Initial Impressions and Overcoming Challenges 01:12 - Long-term Employee Insights 02:30 - Culture and Learning Environment 03:39 - Personal Growth and Leadership Opportunities 05:05 - Flexibility and Remote Work Benefits 06:02 - Structured Organization and Sops 07:08 - Dynamic and Fast-paced Environment 09:00 - Supportive and Collaborative Team 10:52 - Onboarding and Training Experiences 12:00 - Organizational Structure and Client Interactions 14:08 - Continuous Learning and Knowledge Sharing 17:00 - Work-Life Balance and Flexibility 19:00 - Outro: Gratitude and Final Thoughts Support the Show.

Duration:00:19:55

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The Missing Puzzle Piece to Succeeding on Amazon FBA

7/19/2024
Send us a Text Message. Feeling like Amazon is a puzzle missing pieces? Steven Pope, founder of My Amazon Guy, shares how to solve it with PPC, SEO, design, and catalog work. Learn from client success stories and discover how to boost your click-through rate (CTR) for higher sales. Get a free 5-minute audit and expert advice to improve your Amazon listings. #AmazonSuccess #EcommerceTips #AmazonSEO #PPCStrategies #MyAmazonGuy → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction and Amazon Challenges 00:16 - Basics of Amazon Success: PPC and SEO 00:39 - Increasing Difficulty in Amazon Selling 01:07 - Client Success Story 01:15 - Importance of Click-Through Rate (CTR) 01:52 - Focus on Core Issues for Sales Improvement 02:33 - Long-Term vs Short-Term Strategies 02:37 - Building Credibility Through Success 03:04 - Free Audit Offer and Outro Support the Show.

Duration:00:03:36

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The 2024 Walkthrough of Walmart Ads

7/18/2024
Send us a Text Message. Learn how to effectively run ads on Walmart and increase your marketplace sales. This video covers the types of Walmart ads, how to set up and manage campaigns, budgeting, and targeting strategies. Perfect for Amazon sellers looking to expand their reach. #WalmartAds #Ecommerce #Walmart #WalmartSellers → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction to Walmart Ads 01:00 - Types of Walmart Ads: Sponsored Brands and Product Carousels 02:30 - Sponsored Products: Search in Grid 03:45 - Sponsored Videos and Their Placements 05:00 - Creating a Campaign: Initial Steps 06:00 - Scheduling and Budget for Walmart Ads 08:30 - Understanding Daily Limits and Budget Rollovers 09:30 - Bid Multipliers Explained 10:30 - Types of Ad Placements: Buy Box, Search in Grid, Homepage 12:00 - Platform Selection: Desktop vs. Mobile vs. App 13:00 - Creating Ad Groups and Setting Bids 14:00 - Sponsored Brand and Video Ads: Manual Targeting 16:00 - Setting Up Sponsored Video Campaigns 17:00 - Monitoring Campaign Performance: ROAS and Attribution 19:00 - Using Walmart's Reports and Bulk Upload Features 20:00 - Importance of Advertising on Walmart Support the Show.

Duration:00:21:18

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@Helium10 vs @junglescout - I tell JS to their Face Cerebro is Better, Here's Why

7/17/2024
Send us a Text Message. Learn the key differences between Helium 10 and Jungle Scout, two of the strongest SEO keyword tools for Amazon sellers. In this video, Steven Pope, the founder of My Amazon Guy, explains why he prefers Helium 10 and demonstrates its powerful Cerebro tool. Learn how to analyze keyword distribution, understand historical trends, and optimize your Amazon listings. Get an in-depth comparison with Jungle Scout and learn what features are missing. This video is a must-watch for Amazon sellers looking to improve their keyword strategy and increase sales. → Use code STEVENPOPE6M20 and save 20% on your first 6 months of Helium 10! ↳ https://bit.ly/3RTm5id → Already have Helium 10? Get a special discount for upgrading your account! ↳ https://myamazonguy.com/h10upgrade → More reason to invest in Helium 10! ↳ https://myamazonguy.com/helium-10-service/ Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - H10 vs JS 1:00 - Helium 10's Cerebro Tool Overview 1:26 - Keyword Distribution Analysis in Cerebro 2:18 - Historical Trend Analysis in Cerebro 2:59 - I speak to Jungle Scout 3:50 - Live Demo with Jungle Scout 4:40 - The Importance of Indexing Ratio 5:48 - Historical Advertising Trends 6:22 - Constructive Criticism for Helium 10 7:20 - Outro Support the Show.

Duration:00:07:59

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Amazon Launches Virtual Reality Retail Stores?

7/16/2024
Send us a Text Message. This is Amazon's latest innovation, the Beyond Program, which brings virtual reality to online shopping. Learn how Amazon's new beta program allows users to explore virtual stores like Star Wars and Lego, and find out the potential challenges and future implications for sellers. #Amazon #AmazonBeyondProgram #AmazonSeller #AmazonTips #AmazonVirtualStore #AmazonVirtualReality → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction to Amazon's Beyond Program 00:21 - Overview of Virtual Store Concept 01:03 - Demonstration of Amazon Beyond with Star Wars and Lego Stores 02:20 - Functionality and Features of the Virtual Store 03:09 - Challenges and Potential Drawbacks 04:00 - Discussion on Stock and Inventory Management 04:45 - Speculation on Future Rollout and Impact on Sellers 05:17 - Conclusion and Final Thoughts Support the Show.

Duration:00:05:32

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Amazon PPC for New SEO Phases & Subscribe and Save Strategies

7/15/2024
Send us a Text Message. Learn how to leverage PPC campaigns to rank your products quickly and effectively. This video discusses strategies for launching PPC campaigns during new SEO phases, maximizing the benefits of Subscribe and Save, and using coupons and promotions to increase the lifetime value of your products. Brand Manager Takeaway: I had a call with Steven Pope last week, and it was very helpful to see how he helped me find new ways to drive more traffic and conversions for one of our products on the Sprinkler Magician account. This account sells 100% seasonal products and makes over 2 million a year in revenue, but the sales window is very short, starting from April until the end of July. The client was having some issues converting with some of their products. When they came to Amazon, they had the same creatives they started with. Steven Pope helped find a new approach with an image hack. He conducted a PickFu A/B test with some of our competitors to see which image would perform better, and the results were shocking: the competitor's image won 92 out of 100 votes. This led us to pitch new images and possibly new packaging in the near future. Thank you, Steven Pope, for your time and advice! #AmazonPPC #SEOTips #KeywordRanking #AmazonSubscribeAndSave → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 0:00 - Launching PPC Campaigns for New SEO Phases 0:35 - Winning Trio for Keyword Ranking 1:00 - SEO Ranking Campaign Strategies 1:20 - Increasing Lifetime Value with Subscribe and Save 1:45 - Using Coupons and Promotions to Boost Subscribe and Save 2:20 - Maximizing Subscribe and Save Benefits 2:45 - Funding Discounts for Subscribe and Save 3:10 - Cost Efficiency of Subscribe and Save vs PPC Support the Show.

Duration:00:03:23

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Understanding Demand Forecasting on Amazon

7/14/2024
Send us a Text Message. This is the importance of demand forecasting for your Amazon inventory. Whether you're a current seller with historical data or a new seller navigating market research, this video provides actionable insights on managing inventory effectively. Learn to utilize Amazon's forecasting tools, adjust for seasonal variations, and optimize your stock levels to avoid costly fees and maximize sales. #Amazon #AmazonFBA #DemandForecasting #InventoryManagement #AmazonInventory #AmazonTips → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction to Demand Forecasting 01:02 - Current Sellers: Utilizing Historical Data 05:00 - Inventory Management Tools 07:00 - Seasonal Products and Forecast Adjustments 10:00 - New Sellers: Market Research and Forecasting 12:00 - Conclusion and Best Practices Support the Show.

Duration:00:14:29

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How to Increase Sales by Optimizing Your Amazon Product Listings

7/13/2024
Send us a Text Message. In this video, we discuss the importance of optimizing your Amazon listings. Learn how to effectively manage product parentage, the importance of adding accessories to high-end products, and strategies to enhance product presentation with the right keywords. Discover tips on selecting and utilizing powerful keywords for SEO and how to dramatically increase your sales. #AmazonSEO #Ecommerce #AmazonSelling #AmazonTips #ProductParentage #ListingOptimization → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction to Brand's Accessories 00:18 - Discussion on Product Parentage 00:58 - Importance of Accessories for High-End Products 01:16 - Consumer Expectations and Product Pricing 01:27 - Competitor Price Comparison 02:00 - Stock and Product Push Strategy 02:11 - Enhancing Product Presentation with Keywords 02:53 - Choosing the Right Keywords for SEO 03:46 - Keyword Size and Placement in Images 04:01 - Projected Sales Increase with SEO Enhancements Support the Show.

Duration:00:04:15

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Steven Pope Redefining Success: Building a Legacy Beyond Wealth

7/12/2024
Send us a Text Message. Watch the "The Amazon Genius & Controversy Of Steven Pope (My Amazon Guy)" @AdamHeist full interview: https://youtu.be/PS9vCMQI75c?si=djWN0O-uuKc0DNqh Steven Pope, CEO of My Amazon Guy, reveals his personal motivations and aspirations, exploring the deeper meaning of prosperity beyond mere financial gain. He discusses the importance of creating long-term wealth, protecting the future, and generating meaningful careers. #AmazonAgency #AmazonTips #AmazonSeller → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Support the Show.

Duration:00:00:52

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Amazon Brand Gating: REMOVE Hijackers and Resellers on Your Listing

7/11/2024
Send us a Text Message. Have you also experienced the persistent problem of resellers and hijackers on Amazon, despite using the Transparency Program? Learn about the challenges faced, effective tactics to combat hijackers, and the potential benefits of brand gating. Here's how you can protect your brand and maintain control over your listings. #AmazonFBA #AmazonSeller #AmazonBrandRegistry #AmazonTips → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Reseller and Hijacker Issues 01:05 - Transparency Program and Challenges 02:00 - Resellers' Tactics 02:45 - Brand Registry Issues 03:30 - Brand Gating Proposal 04:00 - Summary and Next Steps Support the Show.

Duration:00:04:37

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Influencer Marketing for Amazon Sellers: Is It Worth It?

7/10/2024
Send us a Text Message. Learn how to tackle common Amazon selling challenges in this detailed session. We cover high ACOS, low sales, and the impact of influencer marketing. Gain insights into improving your Amazon listing and maintaining a strong social media presence. #AmazonFBA #AmazonSelling #InfluencerMarketing #AmazonOptimization → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Struggling Account Overview and Listing Review 01:02 - Main Challenge: High ACOS and Low Sales 01:20 - Influencer Marketing Impact and Client's YouTube Presence 01:52 - Discussing Social Presence and Business Owner's Challenges 02:22 - Addressing Business Owner's Needs and MAG Resources Support the Show.

Duration:00:02:57

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How to Get Your Product Featured by Major Sites

7/9/2024
Send us a Text Message. This is how you can leverage Amazon's Career Connections to get your products featured on major platforms like BuzzFeed, Forbes, and Yahoo. This step-by-step guide will help you set up and optimize your influencer marketing campaign, from creating a campaign to inviting top creators and managing your budget. Enhance your brand's visibility and drive sales with proven strategies. #AmazonMarketing #InfluencerMarketing #AmazonTips #AmazonSelling → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Setting Up a Career Connections Campaign 01:22 - Creating and Naming Your Campaign 02:55 - Defining Campaign Goals and Key Points 04:27 - Selecting Influencers and Setting Budget 06:30 - Commission Rate and Budget Explanation 07:00 - Adding Products to Your Campaign 07:12 - Managing and Inviting Creators 08:24 - Final Steps and Review Process Support the Show.

Duration:00:08:54

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Understanding BSR vs. Increasing Sales on Amazon

7/8/2024
In this insightful video, we discuss the crucial distinction between focusing on Best Seller Rank (BSR) and increasing sales on Amazon. We explore real client scenarios, discussing how to leverage data to improve sales, even when BSR fluctuates. Discover actionable strategies to optimize your advertising, dynamic pricing, and harness the power of TikTok influencers to increase market share. → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction and BSR vs. Sales Debate 00:52 - Demonstrating Sales vs. BSR Trends 01:43 - Advertising Issue: Hot Tub Starter Kit 02:45 - Year-over-Year Sales Decline for Main Product 03:37 - Pricing Strategy and Competition Analysis 04:10 - Leveraging TikTok and Influencer Marketing Support the Show.

Duration:00:04:28

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I Simplified Amazon Parentage Variations to Increase Sales

7/7/2024
Send us a Text Message. In this video, we look into the advanced strategies for managing large variation setups on Amazon, specifically focusing on a client selling Mil-spec Paracord. Learn how to optimize parentage structures for better conversion rates and discover the impact of previous agency decisions on product performance. #AmazonSEO #AmazonTips #AmazonSelling #ProductOptimization → Use Data Dive with code MAG for exclusive savings! ↳ https://2.datadive.tools/subscription/subscribe?ref=otkxnwu&coupon=MAG ----------------------------------------------------------------------------------------- Join My Amazon Guy on LinkedIn: https://www.linkedin.com/company/28605816/ Follow us: Twitter: https://twitter.com/myamazonguy Instagram: https://www.instagram.com/stevenpopemag/ Pinterest: https://www.pinterest.com/myamazonguys/ Please subscribe to the podcast at: https://podcast.myamazonguy.com Apple Podcast: https://podcasts.apple.com/us/podcast/my-amazon-guy/id1501974229 Spotify: https://open.spotify.com/show/4A5ASHGGfr6s4wWNQIqyVw Timestamps: 00:00 - Introduction and Strategy Question 00:30 - Client's Product Overview: Mil-spec Paracord 01:00 - Variation Setup Discussion: Tensile Strength and Color 01:50 - Parentage Setup: Size vs. Color 02:20 - Conversion Rate Analysis and Recommendations 03:00 - Sales Data and Previous Agency Issues Support the Show.

Duration:00:03:53