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Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Location:

Australia

Description:

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Language:

English

Contact:

0738764988


Episodes

Ep31: Customer Centricity

8/3/2021
Customer-centric philosophy has changed the game of acquiring, serving and retaining customers. Modern businesses treat their customers as segments of one, personalising the customer journey at every stage, and doing what’s right by customers to continually build their loyalty. We know this increases customer lifetime value, satisfaction and profitability, but with limited resources, how can we reorganise our businesses to build customer centric cultures, strategies and ways of...

Duration:00:59:23

Ep30: B2B Marketing Trends your brand needs to embrace now!

7/13/2021
If you're a B2B marketer, most of your conversations revolve around the sales team's targets and their collateral needs (read: fliers). But the data clearly shows B2B companies that focus more resources on building their brand profile win more sales, more often, at a better price, and for longer periods of time. So how do we break our obsession with sales to create better brands that sell more? Panel of Speakers: LinkedIn LinkedInLinkedInPanel Facilitator: Kurt Sanders, Director of...

Duration:01:15:37

Ep29: The Hybrid Working Model

7/1/2021
COVID-19 threw us for a loop in 2020, shaking the office working model to the core. As many in the marketing and digital industries were forced to work from home full-time, the rulebook for connecting, motivating and leading teams has well and truly been thrown out. Or has it? Panel of Speakers: LinkedInLinkedInLinkedInPanel Facilitator: James Gauci, Digital Director, PPQ LinkedIn | Twitter: @jamesgauci EPISODE NOTES: As we venture into the new normal where lockdown might strike at any...

Duration:01:15:06

Ep28: Innovation & Strategy for 2021

1/28/2021
The game has changed, or has it? Where should businesses focus their marketing strategy efforts as we head into a new year that promises only one thing: no promises! Hear case studies from brands that did game-changing work during the COVID lockdown, and find out where they think things will head in the new but uncertain year ahead. Panel of Speakers: LinkedIn LinkedInLinkedInPanel Facilitator: Kurt Sanders, Director of Strategy, The Content Division LinkedIn | Insta: @thecontentdivision...

Duration:00:56:41

Ep27: The Power of Personal Branding

1/28/2021
As we still work our way through COVID-19, personal branding is more important than ever. How we present ourselves online may be the only way people find and connect with us moving forward. Our panellists all offer a unique viewpoint on how to make the most of your digital presence to further your career, attract new clients or simply spread the good word about your work. Panellists include: LinkedInmikeswabymikeswabLinkedInsally_prossersallyprosservoicesallyprosservoiceLinkedInNicolette...

Duration:00:53:43

Ep26: Cybersecurity & Data Ethics

1/27/2021
Identifying vulnerabilities and protecting yourself. Join us as we discuss how you can take small steps to prevent data leaks, understand cyber-crime tools and empower yourself protect your digital life. Poor cybersecurity is impacting businesses of all sizes, it is not only embarrassing, but can have financial consequences and permanently damage your brand. The more you know, the less likely you are to be a victim. Knowledge is power! Panellists...

Duration:00:58:12

Ep25: Is Digital Marketing Killing Creativity? Will true creativity survive in our hyper-targeted, data-led world?

11/4/2020
Google Ads, artificial intelligence, digital display ads that are never clicked - all the technology in the world has put customers at our fingertips, but have we sacrificed truly creative solutions for the allure of hyper-targeted technological solutions? Are we still building amazing, effective brands built on differentiation and distinctiveness, or do we rush to silver bullet tactics? Panellists include: Nick Pritchard, LinkedInScott Oxford,LinkedInHayley Worley,LinkedInPanel...

Duration:00:58:48

Ep24: Hyper-personalisation - Exploring the state of human connection and data driven-marketing in the post-COVID-19 world.

10/11/2020
What does marketing look like as society continues to digitize and consumer channels shift? Marketers will need to not only personalise their campaigns to remain relevant; they will need to evangelise and humanize messaging to reach consumers with smaller budgets and resources. This panel will explore the current state of data-driven and personalised marketing to provide consumers with targeted products and services. Panellists...

Duration:00:59:59

Ep23: The Connected Consumer - The shifting habits you need to know

9/1/2020
94% of global internet users own a smartphone. The IAB claims the time we're spending online has risen 40 per cent in one year. Your customers are digitising their habits and since being in lockdown this has only increased. So how can marketers adapt to these behaviour changes? Panellists include: LinkedIn@vision6@vision6ersLinkedIn@neuro_insightLinkedIn@EdibleBlooms@edibleblooms.auPanel Facilitator:LinkedIn@liamtfitzLive recording by Select Audio Visual. Networx Brisbane events are...

Duration:00:59:23

Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere

8/5/2020
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co.,...

Duration:01:04:43

Ep21: Podcasting - Join the Audio Renaissance

7/15/2020
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek,LinkedIn wordfettibrandfetti James HendersonLinkedInjimseshJacob Aldridge,LinkedInjacobaldridgePanel Facilitator:LinkedInGibbledzeroseven +++ Live recording by Select Audio Visual. Networx Brisbane events are organised by conference and...

Duration:01:15:13

Ep20: An Online Panel About Online Panels

6/1/2020
It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright! Tune in to talk through the things you need to know for our new reality. Whether you are organizing an online event, curating the content, in charge of the tech, speaking to an audience, or participating as an attendee, this event can help. Panellists include: Jodie...

Duration:01:07:26

Ep19: Is the Agency Model Dead? And What Comes Next...

5/5/2020
National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it? During this podcast, you'll discover: Panellists include: Stephen BallEmily ForrestPanel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork Further resource links: Networx blog+++ Networx Brisbane events are...

Duration:01:01:58

Ep18: Content Marketing - How to craft game-changing content that nails business goals

3/10/2020
Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure. During this podcast, you'll discover: Panellists include: Lucille Burkitt Andrew McGrath,Courtney McDonnell Panel...

Duration:00:57:18

Ep 17: Strategy & Innovation for 2020

2/13/2020
This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party. During this podcast, you'll discover: Panellists include: Sarah BellKirsty...

Duration:00:49:22

Ep16: Customer Data - Unlock your potential using artificial intelligence

1/14/2020
"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your...

Duration:01:09:32

Ep15: Meet the CMOs

12/12/2019
The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel. During this podcast, you'll discover: Panellists include: Adam CowardYasmine GrayKirsty JacksonPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg...

Duration:01:13:48

Ep14: Lessons Learned in Failure - How to avoid the same fate

11/19/2019
In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to embrace failure can have fantastic results. We speak to panellists across creativity and technology about failures in their own careers, what they've learned, how to avoid the same mistakes and how it's changed their approach to business. During this...

Duration:01:03:36

Ep13: The Business of Podcasts - Too loud to be ignored

10/21/2019
More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and...

Duration:00:56:05

Ep12: Social Media - Getting more metrics from meaningful moments

9/30/2019
Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019. During this podcast, you'll...

Duration:01:21:12