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Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Location:

Australia

Description:

Welcome to Networx Podcast: Marketing & Digital Conversations. Proudly brought to you by Networx Brisbane, each episode is a live recording of a past panel conversation with a different marketing-related topic, panel of expert speakers and panel facilitator. Topics range from content marketing, storytelling, content marketing, social media, podcasting, audio + video marketing, sponsorship, media, marketing strategy, digital innovation, customer journey, eCommerce, ad technology and programmatic, artificial intelligence (AI) and data. If you like what you hear, the magic of these events is still being in the room and making connections in person. You can find out when the next live Networx Brisbane event is on at https://brisbane.networxevents.com.au/events. You can follow Networx Brisbane on Facebook, Instagram, LinkedIn and Twitter. Tune in to each episode for a different topic and panel of speakers!

Language:

English

Contact:

0738764988


Episodes

Ep22: Influencer Marketing - Staying Relevant and Effective When the World Is Looking Elsewhere

8/5/2020
What do we do now that the excesses of influencers on the internet are being called out by audiences? Are there still influencer opportunities for brands at a time when people are turning their gaze towards the news and away from internet personalities? This session will look at how influencer marketing has been affected, what is being effective right now and what the industry may look like in the next few years. Panellists include Victoria Harrison, Founder & Director, The Exposure Co.,...

Duration:01:04:43

Ep21: Podcasting - Join the Audio Renaissance

7/15/2020
Join us as we explore the current state of podcasts as an effective tool for brands, advertisers and consumers alike. As the world changes around us, audio may be entering a golden age of possibility. Can you ‘hear’ it? Panellists include: Anita Siek,LinkedIn wordfettibrandfetti James HendersonLinkedInjimseshJacob Aldridge,LinkedInjacobaldridgePanel Facilitator:LinkedInGibbledzeroseven +++ Live recording by Select Audio Visual. Networx Brisbane events are organised by conference and...

Duration:01:15:13

Ep20: An Online Panel About Online Panels

6/1/2020
It’s like an Escher drawing! Getting together the most brilliant minds who’ll show you that when we think a little differently and act a little more radically, our futures can and will look bright! Tune in to talk through the things you need to know for our new reality. Whether you are organizing an online event, curating the content, in charge of the tech, speaking to an audience, or participating as an attendee, this event can help. Panellists include: Jodie...

Duration:01:07:26

Ep19: Is the Agency Model Dead? And What Comes Next...

5/5/2020
National advertising spend last year fell for the first time in seven years. Disruption from consultants, reducing budgets and thinning margins are squeezing agencies right now. But is it too early to talk of their demise, and what model would replace it? During this podcast, you'll discover: Panellists include: Stephen BallEmily ForrestPanel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork Further resource links: Networx blog+++ Networx Brisbane events are...

Duration:01:01:58

Ep18: Content Marketing - How to craft game-changing content that nails business goals

3/10/2020
Businesses without audience-focused content that achieve business goals are in for a world of pain. In this discussion, our panellists will share how they approach the distinct objectives their businesses set for them, what they do to create compelling content moments for their audiences, how they fit into the wider business goals, and how to measure success or failure. During this podcast, you'll discover: Panellists include: Lucille Burkitt Andrew McGrath,Courtney McDonnell Panel...

Duration:00:57:18

Ep 17: Strategy & Innovation for 2020

2/13/2020
This is the Networx you've been waiting for all year - an opportunity to hear from an expert panel on what the future of marketing strategy and innovation holds in 2020 and beyond. If you've got a head for strategy or aspire to take your business to the next level, you can't miss this event. Join us for networking and a panel discussion on Innovation and Strategy for 2020, followed by our annual Xmas Party. During this podcast, you'll discover: Panellists include: Sarah BellKirsty...

Duration:00:49:22

Ep16: Customer Data - Unlock your potential using artificial intelligence

1/14/2020
"Data is the new oil." A limited metaphor, but one that describes the hunger of businesses in the 21st century for this precious resource. Whether you're a new, growing, or established business, the data you collect is the most valuable asset you hold. But where is it? And do you really own it? How do you unlock its potential energy to deliver amazing customer experiences and business value? The answers and tools you seek might be right under your nose! If 'AI' is a line item in your...

Duration:01:09:32

Ep15: Meet the CMOs

12/12/2019
The world of chief marketing officers is changing rapidly. CMO's are being tasked with rapidly adjusting to changing customer preferences whilst staying relevant and achieving growth. Join us for networking and a panel discussion with our CMO panel. During this podcast, you'll discover: Panellists include: Adam CowardYasmine GrayKirsty JacksonPanel Facilitator: Elizabeth Gibbons, Director of Client Services, zeroseven Podcast Host and Event MC: Lisa Ma, Networx Brisbane & Iceberg...

Duration:01:13:48

Ep14: Lessons Learned in Failure - How to avoid the same fate

11/19/2019
In the Silicon Valley world of technology, failure has less negative connotations than in any other area of business. There are always more lessons learned than when an individual, team or company achieves success. And changing your mindset to embrace failure can have fantastic results. We speak to panellists across creativity and technology about failures in their own careers, what they've learned, how to avoid the same mistakes and how it's changed their approach to business. During this...

Duration:01:03:36

Ep13: The Business of Podcasts - Too loud to be ignored

10/21/2019
More and more Australians are listening to podcasts. A recent ABC report concluded that Australians are very engaged listeners, some are listening to up to five podcasts a week, and most listen to the very end of an episode. These same listeners are seeking and listening to new podcasts, revealing we have yet to reach mass podcast saturation. Brands can still get in on the action and use their own or others' podcasts to speak to new, niche and growing markets. Podcasts can deliver impact and...

Duration:00:56:05

Ep12: Social Media - Getting more metrics from meaningful moments

9/30/2019
Social media isn’t just a powerful influence. It’s an ever-changing and fundamental layer of modern life. The challenge for marketers and their brands is to build teams and systems that play to its strengths - intimacy, authenticity, personality, and belonging. Join some of Australia’s leading social media specialists at what is always a Networx smash hit, as they share their experiences and advice on how to make social media work for business in 2019. During this podcast, you'll...

Duration:01:21:12

Ep11: Customer Journey - How to plan for more change

8/6/2019
A once linear model is now fragmented and continues to evolve. A growing number of touch points can make a consistent brand experience harder than ever. We ask three industry experts to explain what's changed, tips for growth and how you can better plan for the future. During the event, we covered: Panellists include: Sueanne CarrMichael JooMark JamesPanel Facilitator: Liam Fitzpatrick, Founder & Head of Communications, Commswork Podcast Host and Event MC: Lisa Ma, Networx Brisbane &...

Duration:01:00:37

Ep10: Inbound Marketing (Part C)

7/23/2019
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: Panellists include: Tyson CobbDeana DurisicLucas...

Duration:00:20:43

Ep9: Inbound Marketing (Part B)

7/16/2019
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: Panellists include: Tyson CobbDeana DurisicLucas...

Duration:00:22:26

Ep8: Inbound Marketing (Part A)

7/9/2019
Inbound marketing is the philosophy behind some of the most successful 'pull' marketing strategies of all time. It says that if you combine an authentic brand with quality content, digital marketing, and automation, then sit back and relax! The leads will come to you. Our expert panel will share with us some of their best tips to attract, engage and delight your prospects at every stage of the conversation. During the event, we covered: Panellists include: Tyson CobbDeana DurisicLucas...

Duration:00:24:45

Ep7: Content Marketing Hacks

6/11/2019
Content marketing has a lot of jobs to do including: driving awareness, generating leads, establishing trust and getting people to your website. Yet as marketers we don't have a lot of time, but we are expected to develop blogs, email campaigns, e-books and social media just to start. In this episode, learn from the best as they tell us how they deliver an effective strategy and get the best return for their efforts from their content. During this podcast, you'll discover: Panellists...

Duration:01:00:35

Ep6: Winning Campaigns - Creating a Super Bowl moment

5/8/2019
It's one of the largest television audiences every year for a sporting event. But it's also the pinnacle for marketing with some viewers tuning in just to watch the ads. Which is why slots during the Super Bowl can command up to $5m a pop. In our opening event of the year, we look to uncover some of the secrets to those campaigns and look for what lessons can be taken and applied to everyday marketing. During this podcast, you'll discover: Panellists include: Sarah KellyLuke WheatleyRob...

Duration:01:10:07

Ep5: Strategy & Innovation for 2019

4/14/2019
Stop what you're doing. Step back. Take a breath. Surely there's a better way of getting this done. Surely there are new approaches we can take to getting our message heard. Surely there are new technologies that will make our work bigger, faster, stronger, better. Good news - there's all that and more just around the corner. During this podcast, you'll discover: Panellists include: Jenny WilliamsNigel DaltonJohn CosgrovePanel Facilitator: James Gauci, Senior Digital Manager Podcast Host...

Duration:01:10:26

Ep4: Crafting Content for Social Media Success

4/4/2019
Gone are the days when a solid listicle or carefully chosen Insta filter would take you crazy-viral and earn you a promotion. Audience expectations are now sky-high, and competition for attention has reached saturation point. Social media audiences are more discerning than ever, regularly weeding their garden of likes, follows, and even accounts to get the content they want in the way that they want it. How can we possibly cut through? Join us as we deep-dive on the latest and greatest in...

Duration:01:01:11

Ep3: Instagram - Brand engagement through imagery and stories

3/26/2019
Instagram is a powerful tool to build brand awareness, generate website traffic and increase sales to an engaged audience. By harnessing the power of images and creativity, brands are connecting and resonating with target audiences in completely new ways. Join us as we discover how to leverage hashtags, deliver creative captions and choose the best filters to tell your story. During this podcast, you'll discover: Panellists include: Ash DaniecKory McAvoyNathan BiddlePanel Facilitator:...

Duration:01:02:48