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Nurture Small Business

Business & Economics Podcasts

Thank you for visiting Nurture Small Business! Our podcast will bring you small business growth ideas and stories of how entrepreneurs creatively nurture their businesses for success. We’ll share the lessons learned from real-life business owners, their growth strategies, and their survival strategies. Join us as we help you create a thriving space. Topics included: Marketing for the Small Business, Business Development, Boundaries Within a Family Business, Culture, Hiring Challenges, Business Law, Exit and Continuity Plans for Your Business, New Technology, Cybersecurity, Human Resources, Forecasting, Dashboards and Metrics.

Thank you for visiting Nurture Small Business! Our podcast will bring you small business growth ideas and stories of how entrepreneurs creatively nurture their businesses for success. We’ll share the lessons learned from real-life business owners, their growth strategies, and their survival strategies. Join us as we help you create a thriving space. Topics included: Marketing for the Small Business, Business Development, Boundaries Within a Family Business, Culture, Hiring Challenges, Business Law, Exit and Continuity Plans for Your Business, New Technology, Cybersecurity, Human Resources, Forecasting, Dashboards and Metrics.

Location:

United States

Description:

Thank you for visiting Nurture Small Business! Our podcast will bring you small business growth ideas and stories of how entrepreneurs creatively nurture their businesses for success. We’ll share the lessons learned from real-life business owners, their growth strategies, and their survival strategies. Join us as we help you create a thriving space. Topics included: Marketing for the Small Business, Business Development, Boundaries Within a Family Business, Culture, Hiring Challenges, Business Law, Exit and Continuity Plans for Your Business, New Technology, Cybersecurity, Human Resources, Forecasting, Dashboards and Metrics.

Twitter:

@dcavirtual

Language:

English

Contact:

704-910-2736


Episodes

Why You Aren’t Attracting The Talent You Need

7/11/2022
Your business needs help, but how do you attract the ideal candidate for the job? Jamie Van Cuyk, owner of Growing Your Team, knows the ins and outs of hiring the right team members. The key is knowing the ROI of each hire. Is this a role that will bring your business more revenue or bring you more sanity? How can your job posting attract the right candidates, and also deter the wrong ones? Why should you specialize your roles instead of looking for a jack of all trades? Find the answers to...

Duration:00:34:14

Maintaining Mental Health as an Entrepreneur

7/4/2022
As business owners and entrepreneurs, it can be easy to be obsessive about our work and forget to take care of ourselves and the other aspects of life. Join us and Colin McIntosh of Sheets and Giggles as we discuss steps you can take to optimize your mental health! Our work is important, but it should be viewed as a means to an end, not the desired outcome itself. We explore the importance of taking steps to improve and maintain your mental well-being, and how optimizing your mental health...

Duration:00:25:23

Tackle Change Management Like A Pro

6/27/2022
Organizational change doesn't have to be a painful process. Bladen Group CEO and Change Management Advanced Practitioner Nikki Rogers explains how to navigate change management. Along with being the wonderful host of Women Thriving in Business, she’s an expert in organizational transformation. She takes a top-down approach to create change roadmaps for companies in transition. How do you navigate the hidden ripple effects of major upheavals like procedure adjustments and mergers? Who are the...

Duration:00:26:53

Reels, Highlights and Stories: Learn How to Grind on Instagram

6/20/2022
Reels, highlights, and stories are all key features that Instagram offers. They’re also the most underutilized by businesses. Prithvi Madhukar, aka The Marketing Nomad, is here to show us how to work your Instagram profile! Show your audience a whole new side to your business by sharing behind the scenes posts. Capture their attention using short videos to showcase your product or service. Learn how to take advantage of these features, as well as how Prit sets goals and maintains a healthy...

Duration:00:28:49

How To Protect Your Business from Fraud

6/13/2022
Every year, businesses around the world lose over $4 trillion to fraud. Without the right safeguards, it’s easy for fraud to slip between the cracks. GrowthForce President and CEO Stephen King help business owners spot opportunities to fix those cracks. Whether you run a multimillion-dollar enterprise or a fledgling nonprofit, separation of duties is a must. As Stephen puts it, the person who writes the checks should not be the same person who reconciles the bank account. Learn how to spot...

Duration:00:26:19

Spreading Happiness with John’s Crazy Socks

6/6/2022
Every day, John and Mark X. Cronin show what people with differing abilities can do. Not only is he the co-founder of the world’s largest sock store, John’s Crazy Socks, but John also has Down Syndrome. He and his father, Mark, have created a business dedicated to spreading happiness. Their relationship-first approach to sales leaves their customers pleased; their business boasts over 29,000 five star reviews! With multiple charity partners and more than half of their colleagues having...

Duration:00:20:23

Sustainable Business: Serving People and the Environment

5/30/2022
If your business connects with the environment, it should connect with consumers, too. Corinna Bellizzi, host of Care More Be Better, has extensive experience with responsible brands. Her trade show experiential strategies have helped brands form emotional connections with consumers. Corinna’s newest venture, Örlö Nutrition, creates algae-based products that can heal the environment. Listen in to learn how any business can reduce their carbon footprint. With a few easy steps, your business...

Duration:00:34:25

Askinosie Chocolate Founder Speaks on the Human Connection

5/23/2022
Who you are is inseparable from what your business provides. Shawn Askinosie, founder of Askinosie Chocolate, knows this better than most. He tells the story of the human connections that helped him start his chocolate business. Shawn began with an advisory board of trusted acquaintances to fill in his knowledge gaps. Now, Askinosie Chocolate is recognized as one of the 25 Best Small Companies in America. His business shares profit with cocoa farmers and funds community projects around the...

Duration:00:30:53

Leading Visionaries into Business Success

5/16/2022
Visionaries can be a great source of creativity, but they can also clash with more practical-minded folks. How do you lead visionaries effectively? Dream Team Architect Veronica Romney shares her experience in team management and working with visionary clients. When your team visionary starts to brainstorm, don’t bring an umbrella. Take notes instead! With planning and organization, you can transform an overflowing well of ideas into an asset. Be sure to check out Veronica’s Rainmaker...

Duration:00:28:56

Strength in Diversity: Making Businesses More Inclusive

5/9/2022
As society becomes more diverse, hearing from and working with many communities will only become more crucial for businesses. Julye Williams, founder of the Project 2043 Institute, has dedicated her career to promoting a healthy multiracial society. Her work helps businesses and organizations that want to become more inclusive and diverse in their operations. The key to diversity, equity and inclusion is curiosity. By asking questions and listening to multiple perspectives, we can build...

Duration:00:33:36

You Are The Expert: Credibility Marketing Through Authorship

5/2/2022
As a business owner, how do you demonstrate credibility in your industry? That’s Michael DeLon’s area of expertise. As president of Paperback Expert, he helps business owners tell their stories by publishing bestselling books. With a physical book showcasing your unique business journey and knowledge, you instantly leave an impression on prospects. Michael’s credibility marketing strategies have increased conversion rates not just for his business, but his clients’ as well. Learn how Michael...

Duration:00:26:23

Reduce Employee Turnover with Selective Sales

4/25/2022
How can businesses avoid driving their employees to resign? Artemis Partnership managing partner Bob Wiesner has an answer. Rather than accepting every available opportunity, he recommends focusing on slam dunks. Those projects that highlight your business’s strengths, or clients who match your ideal demographic. By keeping your pipeline focused, your business wins more and your staff feels more motivated. By focusing on what your business does best, you create profits and a stable workforce.

Duration:00:25:11

How to Build a Team in a Tight Labor Market

4/18/2022
Leslie Hassler, founder of Your Biz Rules, is back to discuss making the tight labor market and how to make your business attractive to candidates. The business-employee relationship is a two-way street. Learn how to sell your business’s value, culture, and future to potential hires. Tell your business’s story by living and breathing your mission and values. Finally, don’t underestimate the benefit of a strong orientation process. Did you know that most employees that have a new hire...

Duration:00:37:06

Self-Funding Your Business Growth

4/11/2022
While passion may not pay the bills, it doesn’t have to be at odds with profit. Leslie Hassler joins us on the Nurture Small Business podcast with her unique Scaling Rich™ Method. She teaches us how to strategically manage business growth. Leslie outlines the steps to build sustainable business models and stop money leaks. With smart scaling strategies, the rewards benefit you and your team. Be sure to check out Leslie’s guide, 21 Ways to Quickly Fund Your Business Growth for more...

Duration:00:26:52

Improv Can Improve Your Sales Skills

4/4/2022
Improv isn’t just for comedy; it can help your business too! Join us and Cassandra Quinn, team development advisor and Goldman Sachs 10,000 Small Businesses program alum. We dive into Cassandra’s history with improv and theater, and how it has shaped her business journey. Corporate role play can be a useful tool for training and for practicing your sales skills. Learn how to use Cassandra’s methods to take the drama out of client conversations.

Duration:00:27:04

Conflict Resolution: Developing Assertiveness in the Workplace

3/28/2022
Have you ever walked away from a tough business conversation, and wished you could have handled it better? Today we’re joined by Jerry Fu, professional conflict resolution coach at Adapting Leaders. Jerry used to be very conflict averse himself, until he discovered a path to leadership through his pharmaceutical career. How do you advocate for yourself in a difficult work situation? How do you begin a conversation with an employee who isn’t following procedure? With the right conflict...

Duration:00:26:35

Organic Digital Marketing: Building Your Audience

3/21/2022
This week on Nurture Small Business, we’ve got a double feature! We’re joined by Shreya ‘Ninja By Night’ Banerjee and Paul ‘Skittles’ Counts, co-founders of Marketing Counts, to talk organic digital marketing. Learn how to develop a marketing strategy that doesn’t rely on vanity metrics or passing fads. Email lists, multi-platform strategies, and even TikTok videos may have more value than you realize. Take these knockout strategies and start building your business’s online presence.

Duration:00:29:43

Cybersecurity and Data Management for Small Businesses

3/14/2022
In today’s digital landscape, ‘hacking’ isn’t the codebreaking you see in movies. It’s phishing messages, designed to deceive you into handing your passwords over. This week, we’re joined by Ross Feldman, CTO of Better Call IT. We talk about the importance of password managers and two-factor authentication in keeping your accounts safe. As a bonus, we learn about how your business can streamline its technology solutions. Did you know that Microsoft and Google offer software discounts for...

Duration:00:22:20

Keeping Your Business Relevant in Challenging Times

3/7/2022
If you want your business to succeed, adaptation is key. Bethany Meadows, president of Vertical Solutions Media, talks to us about how to adapt and stay relevant in today’s market landscape. Five year plans are out, and 90 day sprints are in. Bethany shares how she generates leads through low-cost affiliate relationships. As a home business owner and parent, she has insight into finding work-life balance as well. Finally, we reflect on some hard-won lessons in our business journeys....

Duration:00:30:11

The American Innovation and Choice Online Act: What Small Business Owners Need to Know

2/28/2022
This Senate bill may have some unintended consequences for small businesses, according to consultant Andrea Hill. Join us as we take a magnifying glass to S.2992. This bill proposes to level the playing field between large and small businesses. Worryingly for small business owners, it actually contains some serious pitfalls. Chief among them: access to data security, and competition with large online retailers. The broad wording of this bill could allow large companies to continue dominating...

Duration:00:19:38