Of Record | A Guide to Digital Marketing-logo

Of Record | A Guide to Digital Marketing

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Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
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Location:

United States

Description:

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Language:

English


Episodes

Weekly Digital Marketing Update 9/11 | DTC and Ad Agency Struggles, Newspapers Lobby For Better Pay, and iHeartMedia Plugs Themselves

9/11/2019
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Digital Marketing Update: 9/5 - 9/11 2019 Happy One Year Anniversary to Of Record! Your hosts Matt and Joe give you the break down in just under 30 minutes! Top Stories: Direct to Consumer brands want performance, but the ad agencies they use get hung up on branding. Newspapers lobby Congress for the Journalism Competition and Preservation Act in hopes of having more bargaining power against tech giants, Facebook and Google. iHeartMedia to start advertising their podcasts on their vast array...

Duration:00:29:17

Weekly Digital Marketing Update 9/4 | Traditional Sports Losing Clout, Doritos' Brand-less Branding, and Performance Marketing Advice

9/4/2019
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Digital Marketing Update: 8/31 - 9/4 2019 Your hosts Matt and Joe, in 32 minutes drop some knowledge about the marketing world! Top Stories: NFL partners with TikTok in effort to get the youngins interested. Meanwhile the MLB struggles to reach anything but Boomers. Doritos drops their branding in favor of a triangle. Will it work? Does it even matter with all of the earned media they got? Let's discuss. What's the difference between CPA and CR? If you don't know, stick around. Articles...

Duration:00:31:29

Weekly Digital Marketing Update 8/30 | PragerU v. Youtube, Battle of the Chicken Sandwich, and Democrats Facebook Ad Spend

8/30/2019
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Digital Ad Market Update: 8/22 - 8/30 2019 Matt and Joe give you your update in 31 minutes or less, or your order is free. Wait. This show is free. Enjoy listeners! Top Stories: PragerU lawsuit against Youtube potentially will go Supreme Court. Big decision: Should platforms be publishers or public forums? Popeyes puts their skin in the chicken sandwich game and cause a Twitter storm. Democratic campaigns throwing wads of cash at Facebook to qualify in DNC debates. Facebook soon to roll out...

Duration:00:30:43

Weekly Digital Marketing Update 8/23 | Rapid Fire News, Is It Digital?, and Joe's Rant on Platform Influence

8/23/2019
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Digital Ad Market Update: 8/16 - 8/21 2019 Joe and Producer Kyle bring you a rapid fire news brief, followed by a new segment: Is It Digital? This week's episode comes in under 30 mins! Top Stories: Twitter 6s video ad stock. Pandora takes down podcast submission wall. Spotify releases podcast metrics dashboard! And Buzzfeed brings a new mood feed to gratify your current feelings. Articles Mentioned: Twitter: http://bit.ly/2KOiz8Z Pandora: https://tcrn.ch/33UoeC0 Spotify:...

Duration:00:28:35

Weekly Digital Marketing Update 8/15 | Video Subscriptions, Accenture's Droga5 Acquisition, and D2C Cap?

8/15/2019
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Digital Ad Market Update: 8/7 - 8/15 2019 Your hosts Matt and Joe give you the break down in under 25 minutes from our new podcast studio! Top Stories: Video subscriptions are on the rise and when families can't afford to pay for all of them, what can you do? Give 'em a bundle! Droga5's CEO says getting acquired by Accenture is a means for them to help fulfill their aspirations. What are those aspirations? Disney has trouble winning over the next generation of kids with Star Wars. How do...

Duration:00:24:14

Weekly Digital Marketing Update 8/1 | Q2 Earnings Report Season and the Growing Podcast Market

8/1/2019
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Digital Ad Market Update: 7/18 - 8/1 2019 Your co-hosts Matt and Joe give you the break down in 33 minutes or less. Top Stories: Q2 Earning Reports are in and all the big players are leaving it all on the court. Come hear our shop talk about the MVPs. iHeartMedia's survey shows that podcasts are taking over in more ways than one. Articles Mentioned: Google: http://bit.ly/2YlCBQI Facebook: https://tcrn.ch/318m6Em Microsoft and LinkedIn: http://bit.ly/2KlT4KZ Snapchat: https://cnb.cx/2KdhSpH...

Duration:00:32:45

D2C Deep Dive: What is D2C and Where is it Going?

7/26/2019
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D2C or Direct To Consumer is well past a fad. Currently D2C brands are taking massive market share away from huge CPG giants. In this episode, Co-hosts Matt and Joe dig deep into what D2C is, by definition and why CPG companies should be worried. Matt also had a chance to speak with Nick Dio, a member of the Sasha Group founded by Gary Vaynerchuck and Co-founder of the D2C brand WOLACO, Way Of Life Athletic Company! Nick shares the things he is most interested happening in the D2C brand...

Duration:00:32:38

Weekly Digital Marketing Update 7/17 | Amazon Prime Day, Facebook Supreme Court, and LinkedIn: the New Facebook

7/17/2019
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Digital Ad Market Update: 7/12 - 7/17 2019 Matt and Joe bring you this week's digital marketing update in under 33 minutes! Top Stories: Amazon Prime Day was a huge success for Amazon, as they beat two major shopping holidays. Can you guess which ones? Facebook to create a content oversight board. Could they do more? LinkedIn is getting closer to becoming the next Facebook. We tell you why. Podcasts are slowly rising to be the next big ad space. Articles Mentioned: Facebook:...

Duration:00:32:32

Weekly Digital Marketing Update 7/11 | Profiting On Nostalgia, Lady Gaga and Amazon, and Google/Facebook Forgetting Core Customer

7/11/2019
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Digital Ad Market Update: 6/28 - 7/11 2019 Finally we have both our beloved co-hosts, Matt and Joe, back in the studio for this episode OF RECORD. This week's digital marketing update comes in under 35 minutes! Top Stories: Nostalgia is a powerful asset for companies to bank on. A prime example is Netflix's Stranger Things. Lady Gaga recently launched her own beauty brand, as many other celebrities have done recently, but is choosing to sell it solely on Amazon. Joe's Rant: Facebook and...

Duration:00:34:25

Weekly Digital Marketing Update 6/27 | Global Alliance for Responsible Media, Big Brand RFPs, and Walmart's Bid to Rival Amazon

6/27/2019
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Digital Ad Market Update: 6/22 - 6/27 2019 Co-Host Joe, on his own again, brings in producer Kyle since co-host Matt is on vacation. This week's digital marketing update is 36 minutes and you'll love every minute! ANNOUNCEMENT: We will not be in the studio next week, which means we won't see you till July 11th. Top Stories: A continuation of last week's brand safety story, a coalition was formed called GARM (aka Global Alliance for Responsible Media), made up of advertisers and social...

Duration:00:36:01

Weekly Digital Marketing Update 6/21 | Facebook's New Cryptocurrency, and Brand Safety Concerns

6/21/2019
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Digital Ad Market Update: 6/14 - 6/21 2019 Co-Host Matt is out this week but co-host Joe is in, so we bring back producer Kyle to fill in once again. This week's digital marketing update comes in under 26 minutes! Top Stories: Facebook just unveiled their new cryptocurrency called Libra, and why it's not another Bitcoin. Free Speech on the internet has both good and bad qualities to it but now some big companies like Unilever and Proctor & Gamble are pushing social platforms to enforce their...

Duration:00:25:31

Weekly Digital Marketing Update 6/13 | Internet Usage Statistics, Video Games As Social Platforms, and 2020 Political Advertising

6/14/2019
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Digital Ad Market Update: 6/6 - 6/13 2019 Co-Host Joe is out this week, so Matt brings in producer Kyle to fill in. This week's digital marketing update comes in under 34 minutes! Top Stories: Mary Meeker releases her 300+ slide deck on internet usage statistics, and it has some interesting facts about podcasts, their market, and where they're heading. Fortnite and Twitch and are growing beyond their namesakes and into social platforms. The 2020 political ad spend projections are estimated...

Duration:00:33:11

Weekly Digital Marketing Update 6/5 | Apple at the WWDC, Northface Advertising Controversy, and Your Average Daily Media Consumption

6/5/2019
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Digital Ad Market Update: 5/29 - 6/5 2019 Joe and Matt bring you this week's digital marketing news in under 36 minutes. Top Stories: Whole bunch of Apple news from the Worldwide Developer's Conference. Spoiler Alert... DARK MODE is coming. Northface and their ad agency forgot to read Wikipedia's terms and conditions. New data on consumers average daily media consumption and what it means for marketers. Articles mentioned: Apple News: https://apple.co/2wB6xIa Northface News:...

Duration:00:37:17

Ad Platform Review: A Guide To Ad Placement and Deciding Which Ones Are Right For You

5/31/2019
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Are you lost among the various ad platforms you can advertise on? With all the options from Facebook to Google, and even the new players like LinkedIn and Amazon, it can be hard to navigate which is best for you. Do you want better branding? Or better sales? Or do you want the most cost-effective? Matt and Joe tell all in this episode OF RECORD. Ad Manager Breakdown: http://bit.ly/2XhB0Xp If you like what you hear, why not give us a rating or write a review. We would be honored to hear your...

Duration:00:38:56

18: The Importance Of Protecting Your Business's Intellectual Property with Kelly Swartz

5/30/2019
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Kelly Swartz started her career at a large engineering firm, but felt like just another cog in the wheel. She made a life changing decision and pursued her interest in law. She's now at Widerman Malek based out of Melbourne, Florida. Kelly specializes in intellectual property, to help small and growing companies with all of their intellectual property needs "from patents, to trademarks, to trade secrets" and contracts. To find out more about how your business can differentiate itself and...

Duration:00:55:33

Weekly Digital Marketing Update 5/24 | Facebook Surveys, Instagram Explore, and Spotify Storyline/Voice

5/24/2019
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Digital Ad Market Update: 5/08 - 5/22 2019 This week Joe is out of the studio and semi-replace by Producer Kyle. Matt and Kyle focus on the platforms instead of OTT! Articles mentioned: Facebook Surveys: http://bit.ly/2QncWQn Instagram Explore: http://bit.ly/2Qmwa8w Spotify Storyline: https://tcrn.ch/30QyuK6 Spotify Voice: http://bit.ly/2Qu2Ygh As promised the Edison Research! Please Please Please check these out. Th best digital and podcast research this year, so far. Podcast Consumer 2019:...

Duration:00:31:34

17: Promoting Literacy in Your Neighborhood with Katie Williams of Usbourne Books & More

5/15/2019
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Katie Williams is a Teacher by degree, but when her first child was born she decided to take a year leave. During that year, Katie felt a void because she truly loved educating kids, but also wanted to be home with her newborn child. That is when an opportunity with the direct sales book publisher, Usbourne Books & More, fell into Katie's lap. Katie now promotes literacy through not only selling books, but multiple community outreach programs that put books into the hands of as many kids as...

Duration:00:59:04

Weekly Digital Marketing Update 5/10 | Facebook App Redesign, Spotify, and Amazon D2C Tactics

5/10/2019
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Digital Ad Market Update: 5/01 - 5/07 2019 Joe with Rebecca, who is subbing in for Matt this week, with 33 minutes of digital marketing news. Articles mentioned: Facebook - http://bit.ly/2PWaGPP Content - http://bit.ly/2VX56SG Spotify - https://tcrn.ch/2Hdq4od Amazon - http://bit.ly/2Yldxow

Duration:00:33:13

16: Startup Soccer in Tallahassee, Florida with Chris Petley

5/1/2019
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Chris Petley is the Founder of the Tallahassee Soccer Club in Tallahassee, Florida. Two years ago Chris read Dennis Crowley's "Why Not Us?", which detailed Dennis' startup soccer club, Kingston Stockade FC. After reading that article, Chris sent a group text to his buddies asking the same question, WHY NOT US? Some said no, but one said yes and more importantly Chris' wife said yes! Two years later, TLH Soccer Club is starting their first season as a semi-professional men's soccer club...

Duration:00:34:45

Weekly Digital Marketing Update 4/26 | Pinterest IPO, Disney+, Alexa Customer Service

4/26/2019
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Digital Ad Market Update: 4/18 - 4/25 2019 Hosts Joe and Matt break down the past week in the digital market in 31 minutes! Articles mentioned: Pinterest: http://bit.ly/2IJ4wlt Alexa: https://tcrn.ch/2DBsryX Stratechery: http://bit.ly/2VqYUSJ

Duration:00:31:31