Of Record | The latest in digital marketing & advertising
Business & Economics Podcasts
Are you a CMO, business owner or digital marketing professional?
Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space.
We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession.
Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges.
These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm.
Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Location:
United States
Description:
Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
Language:
English
Website:
https://podcastofrecord.com/
Episodes
Swifties Takeover and Halloween Trends! | Weekly Digital Marketing Update 10/27
10/28/2023
Joe and Kiersten are back in the studio! This week, they tackle the current worldwide phenomenons of Taylor Swift and TikTok. Is TikTok making its way to your local restaurant or sports bar? Taylor Swifts new movie releases as well as new music and fans are going WILD! Plus your favorite Halloween costumes and trends that you didn't know!
Duration:00:30:34
Taylor Swift Does Sports While Elon and Bezos Monopolize the Future | Weekly Digital Marketing Update 10/20
10/20/2023
Digital Ad Market Update: 10/6 - 10/20 2023
Joe and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 33 minutes or less.
Top Stories:
Taylor Swift and Travis Kelce are colliding fan bases and the NFL is obsessed.
Sports betting scandals, Sunday Ticket confusion, and Toy Story football? All in store for this episode.
Amazon has its sights set on the world. Elon Musk and 'X' want to control your identity.
Articles Mentioned:
ESPN Bet: https://bit.ly/472duRT
Amazon Will Make Your Ads: https://bit.ly/48Z97J3
Elon Tests Anti-Bot Theory: https://bit.ly/4951xg7
Duration:00:32:49
Campaign Memes and Target Backlash! | Weekly Digital Marketing Update 8/29
8/29/2023
Joe is back! Joe and Kiersten rehash the Presidential Campaign and the memes that developed. X and Target stores recieve backlash after questionable marketing choices. And everyones getting ready for the long awaited NFL season and popular marketing campaigns that follow.
Duration:00:39:58
Is Disney Coming to an End? Plus Barbie vs. Aliens! | Weekly Digital Marketing Update 8/18
8/19/2023
On this weeks OfRecord, the Barbies take over! Kiersten is joined by Anabella, Jamie, and Tori to discuss the latest trends. The Barbie movie marketing is still excelling while the Snow White movie remake is already getting its fair share of controversy. Aliens are real? We dive into this newest discovery as well as opinions on the Twitter rebrand and popular baby names.
Duration:00:39:35
Amazon vs. Taylor Swift: Battle of the Incomes | Weekly Digital Marketing Update 7/13
7/20/2023
Joe and Kiersten are back in the studio! Amazon Prime Day and Taylor Swift are the hot topics, with a quick update on McDonald's Grimace marketing campaign!
Duration:00:30:44
Peasant's Podcast and 4th of July Solved! | Weekly Digital Marketing Update 7/6
7/11/2023
Joe and Kiersten are out of the office! That means the interns, Jamie and Anabella, takeover the podcast for a special Peasant's episode! Jamie and Anabella tackle the 4th of July holiday and it's wildest traditions, trivia, and trends! (much more exciting than ol' Joe)
Duration:00:38:31
Grimace Takeover and Lettuce Taco 'bout it! | Weekly Digital Marketing Update 6/27
7/9/2023
Joe and Kiersten talk about the TikTok sensation: Grimace! These two discuss Mcdonald's and Barbie marketing tactics and how some have been surprising and somewhat horrific. Later, Joe and Jamie take on a Taco Bell lawsuit on "Taco Tuesday" as well as the latest Tiktok trends.
Duration:00:34:39
Barbie's Horror House and Titanic 2 | Weekly Digital Marketing Update 6/22
6/28/2023
On this episode of "OfRecord", Joe and Kiersten dive into the upcoming Barbie movie where everything might not be what is seems. The newest story that shook the nation; OceanGate Submarine goes missing in the middle of the ocean while making its journey to visit the Titanic. Also, latest Movie and TV show trends and how companies are blowing up media platforms like Titktok.
Duration:00:37:41
Apple's Vision of the Cyborg Evolution | Weekly Digital Marketing Update 6/8
6/8/2023
Digital Ad Market Update: 6/2 - 6/8 2023
Joe, Kiersten, and Producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Story:
Apple recently unveiled its first product in the VR/AR headset space, and we are doing a deep dive into the capabilities of the device and the future of Apple's headset product line.
Articles Mentioned:
Apple Vision Headset: https://apple.co/3oKUB5x
Duration:00:28:12
Weekly Digital Marketing Update 6/1 | Pride Backlash and Bungled Presidential Launches
6/1/2023
Digital Ad Market Update: 5/26 - 6/1 2023
Joe, Kiersten, and producer Alex are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 32 minutes or less.
Top Stories:
Not every business knows how to traverse public opinion, especially during Pride month. Let's dive into it.
Presidential launches in Twitter Spaces? Yeah, you heard that right. What could go wrong? Let's discuss.
Articles Mentioned:
North Face Pride Pushes On: https://bit.ly/3N44RPB
Target Pride Backlash: https://bit.ly/3qgkxpS
Duration:00:31:39
Weekly Digital Marketing Update 5/25 | Beer Pour Outs, Pickleball Hangouts, and Free TVs
5/25/2023
Digital Ad Market Update: 5/12 - 5/25 2023
Joe and Kiersten are in the studio to break down the latest marketing, tech, and culture news. Hear it all in 39 minutes or less.
Top Stories:
The beer of the masses has many pouring out their glasses. What happened with Anheuser-Busch?
Pluto TV is giving away free TVs for what? Selling your soul? Nope, just every detail about you. Let's get into it.
Do you like pickles? How about pickleball, America's latest sports craze coming to old brick-and-mortar locations?
Articles Mentioned:
Pluto TV Free TVs: https://bit.ly/43tqKxb
Pickleball Craze: https://bit.ly/4357AxK
Duration:00:38:41
A Royal Writers Strike and Logo Rebrands | Weekly Digital Marketing Update 5/11
5/11/2023
Digital Ad Market Update: 4/23 - 5/11 2023
Joe, Kiersten, and producer Alex are in the studio to give you all the latest marketing, tech, culture related news from the last two weeks. Hear it all in X minutes or less.
Top Stories:
King Charles' Coronation happened. We have some thoughts.
The Writers Guild strike is halting the production of TV shows and movies left and right. We dive into our predictions of what's to come.
Live events are finally back and LiveNation seems to be having no trouble raking in cash.
Drive-throughs are getting automated? Tipping at self-checkout? We have some opinions.
Gen-Z is in love with logos. We talk about the power of the brand and the influence of color on different generations.
Walmart has gone through several rebrands during its lifetime. We break down a few and the company changes we associate with each. From here, we get into the maximalism revival and how different industries can benefit from adopting this trend.
Articles Mentioned:
Wendy's, Google AI Drive-Through Push: https://bit.ly/3BfJrIu
Gen-Z's Love for Logos: https://bit.ly/44NGufK
Tipping at Self-Checkout: https://bit.ly/42mCpxF
Walmart's Past Rebrands: https://bit.ly/3nJ5qEH
Duration:00:56:59
Taylor's Era and the Nintendoverse | Weekly Digital Marketing Update 4/21
4/21/2023
Digital Ad Market Update: 4/15 - 4/21 2023
Joe, Kiersten, and producer Alex are in the studio to break down some of the latest marketing, tech, and culture news. Hear it all in 38 minutes or less.
Top Stories:
Taylor Swift's Eras Tour might go all the way to the Billion Club, but will Beyonce get there first?
The Super Mario Bros. Movie was a smash hit and it has us singing Peaches. Where will the Nintendoverse go from here? Tune in for it all.
Bud Light is another case study on what not to do in marketing. Let's get into it.
Articles Mentioned:
AI and Videogames: https://bit.ly/3UcGwcc
Bud Light Right-Wing Cancel Culture: https://bit.ly/41sOTDl
Bud Light Stuck: https://bit.ly/3Lm6siT
Chat-GPT Therapy? https://bit.ly/3H6aNEl
Instagram Steals Linktree Thunder: https://bit.ly/44559MC
Duration:00:37:15
Bud Light Says Goodbye to Dilly Dilly | Weekly Digital Marketing Update 4/14
4/14/2023
Digital Ad Market Update: 4/7 - 4/14 2023
Joe, Kiersten, and producer Alex are in the studio to give you a deep dive into the Bud Light situation and our opinion on what Anheuser-Busch should have done. Hear it all in 49 minutes or less.
Top Stories:
Who is Bud Light's new brand manager?
What beer brand would have been better poised to pivot its audience?
How Miller Light did a similar campaign, but more successfully.
Duration:00:48:05
The More Than TikTok Act and Bud Light's Brand Pivot | Weekly Digital Marketing Update 4/6
4/6/2023
Digital Ad Market Update: 3/30 - 4/6 2023
Joe, Kiersten, and producer Alex are in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 46 minutes or less.
Top Stories:
The vast overreach of the bills supposedly just targeting TikTok, including the DATA Act and the RESTRICT Act, are becoming a growing point of contention with over half of Americans who use the app and even those who don't. Let's get into the discourse.
Why is GenZ obsessed with Target on TikTok? No other retailer gets this much love on social media. Let's dive into it.
Bud Light is trying to change its target demographic. We're breaking down some of the latest changes they have made in their advertising and spokesperson roster.
Articles Mentioned:
New Bud Light Spokesperson: http://bit.ly/3GlpqTX
Target Obsession on TikTok: https://bit.ly/3UcGwcc
Duration:00:45:23
AI Kanye Lives In the Metaverse and Uses Pay-to-Play Twitter | Weekly Digital Marketing Update 3/29
3/29/2023
Digital Ad Market Update: 3/25 - 3/29 2023
Joe, Kiersten, and Producer Alex are back in the studio for another Of Record episode. We break down everything marketing, tech, and culture-related in 45 minutes or less.
Top Stories:
Is Twitter failing? Or is Elon Musk planning something big? Let's get into it.
Life By You is the newest Sims competitor that might make you wonder how close we are to living in a virtual world.
We all know Kanye loves Kanye, but does Kanye love A.I. Kanye? This latest voice A.I. might give Ye a run for his money, and the future of the music industry may change forever.
Articles Mentioned:
Twitter's Paid For You Page: http://bit.ly/3TNgFrf
Twitter is Worth Half the Bill: http://bit.ly/40JiWWI
Life By You: http://bit.ly/3lMtOUH
A.I. Kanye Video: http://bit.ly/40yURSi
Duration:00:44:11
Meta Pulls Congress' Senile Strings at TikTok Hearing | Weekly Digital Marketing Update 3/24
3/24/2023
Digital Ad Market Update: 3/18 - 3/24 2023
This week we have Joe, Kiersten, and producer Alex in the studio to cover some of the biggest marketing, tech, and culture news. Hear it all in 49 minutes or less.
Top Stories:
Is TikTok getting banned? Is Congress competent enough to understand what Wi-Fi is? Is American big tech like Meta secretly paying for it all? Tune in for it all.
It's the 40th Anniversary of M*A*S*H and we're discussing the huge audience it garnered that not many other shows have even come close to doing.
If you make graphics professionally, you either use Adobe or Canva, but what's better? Let's dive in. From here, we talk about Adobe's new AI-powered program called Firefly.
Articles Mentioned:
Twitter Cans Legacy Blue Checks: http://bit.ly/3FOQqL9
Adobe or Canva: http://bit.ly/3JHVkL5
Adobe Firefly: http://bit.ly/3K3vaUw
Duration:00:48:36
Banning TikTok During the Chatbot Gold Rush | Weekly Digital Marketing Update 3/17
3/17/2023
Digital Ad Market Update: 3/10 - 3/17 2023
This week we have Joe, Kiersten, and Producer Alex in the studio to give you a breakdown of the latest marketing, tech, and culture news. Hear it all in 29 minutes or less.
Top Stories:
Is TikTok getting banned? Let's discuss this.
Google has been plotting and calculating for a while to take over cable. How? We'll get to that.
One industry has turned Chat-GPT's colossal price tag into its gold rush. Meanwhile, Google is preparing to launch its own chatbot to overtake Chat-GPT.
Why are people talking about banks failing? Stick around.
Articles Mentioned:
Possible TikTok Ban Solution: http://bit.ly/3TnN4UP
Chat-GPT Is Pricy: http://bit.ly/3YZz84x
Google AI Coming to Docs/Gmail: http://bit.ly/40g8hlN
Duration:00:28:03
Its a Bird, Its a Plane, Oh Wait, It's a Drone Advertisement | Weekly Digital Marketing Update 3/9
3/9/2023
Digital Ad Market Update: 2/25 - 3/9 2023
Joe, Kiersten, and Producer Alex are in the studio to talk about Uber Ads, the Hogwarts Legacy Universe, ESPNs latest bid, and drone advertising. Hear all the marketing, tech, and culture news in 49 minutes or less.
Top Stories:
Uber ads are the latest ad product on the market and were breaking down all the possibilities.
Hogwarts Legacy has been wildly successful since its release on video game platforms. We discuss ways to build off of their success.
AI voice generation is getting huge, especially for fake conversations among past and present presidents. We break down what the future holds for this new technology.
Meta (aka Facebook & Instagram) is dabbling in AI ad generation, and some advertisers are not happy.
ESPN is trying to become the de facto location for finding where to stream every sports game. Let's get into it.
Drone advertising clearly captures attention, but is it financially viable and worth the hassle? Tune in for it all.
Articles Mentioned:
Uber Ads: http://bit.ly/3ZB17J6
Hogwarts Legacy Sales: http://bit.ly/3ZRnKsx
Duration:00:48:50
The Impossible Wienermobile Asks Bing About Section 230 | Weekly Digital Marketing Update 2/24
2/24/2023
Digital Ad Market Update: 2/18 - 2/24 2023
Joe, Kiersten, and Producer Alex are in the studio to give you the rundown of the latest marketing, tech, and culture news. Hear it all in 43 minutes or less.
Top Stories:
The Oscar Mayer Wienermobile had some parts stolen recently, and who is swooping in to help?
Section 230 is being debated in the Supreme Court, and we get into some debating on who is liable.
Bing's ChatGPT is super successful but gets nerfed temporarily after being misused. Let's break it down.
Articles Mentioned:
Wienermobile Theft: https://bit.ly/3Isxkea
Section 230 Debate: https://bit.ly/3y6scrH
Nerfed ChatGPT: http://bit.ly/3SruiM7
Duration:00:42:22