Of Record | A Guide to Digital Marketing-logo

Of Record | A Guide to Digital Marketing

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Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.
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Location:

United States

Description:

Are you a CMO, business owner or digital marketing professional? Of Record is your weekly listen for what’s happening in the digital media space. We’ll cover the latest with Facebook, Google, LinkedIn, Twitter, Instagram, YouTube and other rising players in the digital space. We discuss breaking platform changes and updates with a marketer's eye to keep you current and provide analysis on how those changes will impact you and your profession. Subscribe to our podcast and you'll even catch the occasional deep dive consultation with special guests from the business, non-profit or government space. You’ll hear a behind the scenes conversation from real organizations facing modern-day challenges. These conversations are a great opportunity for marketers to understand the challenges faced by diverse industries, hear some new ideas for their own clients or organizations, and get the latest scoop in the fast-paced and ever-changing digital media realm. Of Record is hosted by digital media practitioners Matt Farrar and Joe Clements. Matt and Joe are co-founders of a successful digital media firm in Tallahassee, Florida. They have placed millions of dollars in digital ad buys for their clients and pride themselves on being experts in their digital media craft.

Language:

English


Episodes

11: Keeping Your Community Active In Your Brand with For The Table Hospitality

1/16/2019
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Matt Thompson is the Managing Partner of For The Table Hospitality, the group known for the creation of Tallahassee restaurant and bar icons Madison Social, Township, Centrale, Happy Motoring, and SoDough. He is joined by Eric Pounders, who is hands on Marketing, Social Media, and Trivia for Madison Social, etc. These Tallahassee staples are known for great food, stimulating atmosphere, and extremely well thought out branding and social media presence. All of these designed with their...

Duration:01:32:10

Weekly Digital Marketing Update 1/11 | 2019 Predictions, Alexa Holiday Sales, and A Few More Stories

1/11/2019
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Digital Ad Market Update: 1/3 - 1/11 We have missed everyone, but are back in 2019 with our first news episode. This week: Matt and Joe talk 2019 predictions and here is the run down. Direct to consumer marketing will blow up this year. Podcasting will keep creeping on the book market. AR will be audio based through hear-ables(Sorry, but we had to use the buzzword.) Amazon Alexa sales did not disappoint this holiday season. Sales increased and the market expanded. We finish up with a few...

Duration:00:32:55

10: Training and Supplying The Bulwark of Our Society With Ben Honey | "Your network is far more valuable than your net-worth."

1/9/2019
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First Responders are the front line of our society. Everyday they suit up to handle real issues and respond at the most critical times. Most of us take this for granted. Not Ben Honey and his family run, Bulwark Distribution Company. Bulwark is taking a personal approach to supply and arm our Nation's First Responders. As a family run start-up, Ben understands the position Bulwark is in and keys in on wisdom gained from his business hurdles. Of Record sits down and discovers Bulwark's ideal...

Duration:01:15:57

Weekly Digital Marketing Update 12/21 | Google Riding the Nostalgia Wave, Facebook Watch/Keyword Ads/Groups, and Instagram Redesign

12/21/2018
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Digital Ad Market Update: 12/13-12/20 2018 Last week in digital and social media news: Google, like all millennials, is feeling nostalgic this holiday season with the roll-out of their new holiday ad, Google Home Alone. Facebook just won't stop with the constant changes. This week we cover what Facebook Watch is starting to look like, Facebook drops some hints that could cut into Google Search ads, and Facebook Groups are finally getting some love from the features team. Instagram is looking...

Duration:00:34:04

09: Curating an Indie Book Store with Sally Bradshaw | "The rising tide of book selling lifts all boats."

12/19/2018
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Your local independent book store is more than just books on shelves. It is a collection of books curated by passionate individuals based on your communities interests and reading needs. Of Record sits down with Sally Bradshaw of Midtown Reader, our local indie book store, to talk about her passion: Books. We dive deep into how the book industry works and the revival of the independent book store. After learning about what indie book selling is, we give Sally practical advice to grow her...

Duration:00:58:47

Help Of Record Save Christmas in Panama City

12/11/2018
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For years, a gentleman in Bay County by the name of Mike Jones has also been known by another name: Salvage Santa. He’s served thousands of children in the community by collecting toys and repairing bicycles to ensure that every child gets to have a special Christmas morning. But this year, they need Salvage Santa more than ever. With thousands of children currently homeless in Bay County, and a growing list of over 14,000 who need some holiday help, Salvage Santa is very busy. But even...

Duration:00:09:54

08: Build the Community You Want | A Conversation with Florida Municipal Communicators

12/10/2018
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After wrapping up the inaugural Florida Municipal Communicators Association Annual Conference, Matt sits down with three cities communication officers, Tallahassee, Mulberry, and Cocoa, to talk about their digital and communication strategies. Lavonia Sampson-Jones, Marketing Analyst for the City of Tallahassee. Louis Holstein, Programs Director for the City of Mulberry. Samantha Senger, Public Relations Specialist for the City of Cocoa.

Duration:00:50:29

Weekly Digital Marketing Update 12/3 | Amazon Creeping Into Sports, Game of OTT, and the Differences Between the Social Platforms

12/3/2018
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Digital Ad Market Update: 11/21-11/29 2018 Last week in digital news: Amazon begins sports ascension by entering a bid for the vacated Fox regional sports networks. This isn't looking like the end of Amazon and sports, it is looking more like the beginning. Netflix is coming...and the Game of OTT is being played. Dylan Byers does a fantastic job of comparing all of the OTT players to Houses in the addictive Game of Thrones and Matt and Joe expand on this idea. Check the article out here:...

Duration:00:35:13

Weekly Digital Marketing Update 11/21 | A Couple of Amazon Stories, Instagram Direct to Consumer Marketing, and Holiday Marketing

11/21/2018
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Digital Ad Market Update: 11/16-11/20 2018 This week in digital news: It's Thanksgiving week and holiday shopping has already begun. What does this holiday season look like to advertisers and how the heck do you market efficiently this holiday season. Amazon can't escape Uncle Sam any longer. All in-app Amazon Fire Stick purchases will be hit with the 30% "Tech Tax" Have you ever been targeted with a product so specific that you were wondering who the heck that company is? That was most...

Duration:00:33:15

Weekly Digital Marketing Update 11/15 | Peak Social Media, Facebook Quarterly Report, and the New Nike Store

11/16/2018
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Digital Ad Market Update: 11/8-11/15 2018 This week in digital news: The buzzword this week is PEAK. Matt and Joe talk Peak Social Media growth. Quick tip - there are only so many people on the internet. Facebook releases quarterly earning report, which prompts another installment of Buy-Sell-Hold. Matt is a BIG BUY and Joe is just a regular buy. Also Matt loves shoes, so we had to talk about the Nike store that is opening up. The interesting thing: Nike taking everything they have learned...

Duration:00:30:57

07: Election Day Special with Steve Vancore | "Polls can't predict the future much like a 3rd qtr. scoreboard can't predict the final score"

11/6/2018
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It is Election Day in Florida so we thought we would release a special Election Day episode with Steve Vancore. Steve is Co Founder of VancoreJones Communications and Clearview Research. Steve is a legend in the marketing game in Florida and a staple in the political sphere of influence. While this episode focus is slightly political the main focus is digital marketing. 00:03:00 Polling in political races 00:19:46 Persuasion in digital adverting 00:26:48 Maslow's hierarchy of needs and...

Duration:01:43:07

Weekly Digital Marketing Update 11/01 | Big Tech's Quarterly Revenue Reports, Midterm Ad Spend History, and What is a Video View, Really?

11/2/2018
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Digital Ad Market Update: 10/26-11/01 2018 This week in digital news: Big Tech drops their quarterly revenue reports, which prompts a interesting segment of Buy-Sell-Hold. See which companies stock Joe and Matt would sell today, tighten their hold, or buy buy buy. Are beating the OTT dead horse? We don't think so because Local TV is now entering the OTT battle. Interesting Fact of the day: First year on record midterm advertising spend will exceed that of its the prior presidential election...

Duration:00:33:21

Weekly Digital Marketing Update 10/25 | Netflix User Growth, OTT Overview, and Targeting On Digital

10/25/2018
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Digital Ad Market Update: 10/19-10/25 2018 This week in digital news: Netflix user growth exceeds their quarterly goal by close to 2 million users. Yes, more ex's everyday are waking up to their past partners parting ways on Netflix. What is OTT? Hint: It's what you are spending most of your free time on now. Listen in at 08:40 to find out what you should already know! Tim Cook vs. Data Industrial Complex. Basically, Apple is mad and unveiling a new strategy against the encroaching deep...

Duration:00:48:50

06: Digital Focus Group | Show Me Your Social Feed

10/23/2018
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Social media feeds tell a lot about you and your consumer behaviors. Joe and in-house social media expert, Shannon focus group the SDS team including women ranging from 21-36, single, newlywed, married with kids, in college, and recently graduated. Also Producer Kyle and Joe add extra diversity to the mix. Listen and gain insight in how these groups of consumers are being targeted and interesting consumer behaviors exhibited 00:01:00 ASL and most used platforms 00:10:00 Show me your feed -...

Duration:01:28:52

Weekly Digital Marketing Update 10/18 | Digital Video Ad Market, Amazon Wants the NFL, and Branded Social Media Content

10/18/2018
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Digital Ad Market Update: 10/11-10/18 2018. This week the discussion is about the digital video ad market. Pro Tip: You should already have a video plan for your business, agency, or client. Could Amazon, a trillion dollar company, need the NFL? And what is the next category after Trillion???? Last, companies are starting to move in-house with content creation and looking to snatch up clients. What is the future of branded content?

Duration:00:52:13

Weekly Digital Marketing Update | Longform VS Shortform Video, Facebook Portal, and Disaster Communications

10/12/2018
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What's new this week in Digital Marketing? Facebook releases their first (actually second, remember that Facebook phone?) hardware product, the Facebook Portal. Matt and Joe sit down before Hurricane Michael makes landfall to bring you news on the video ad market, Facebook Portal, and disaster communications. 00:01:24 Political advertising and spending 00:04:55 "Viral Videos Replacing Pricey Political Ads" 00:13:09 Longform vs shortform video 00:16:09 Future of screen time 00:29:07 Facebook...

Duration:00:52:13

05: The Business of Government with Peter Schorsch | "I don't think we're a media company, as much as a startup.""

10/8/2018
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Florida Politics is a billion dollar industry with continual growth. Peter Schorsch is at the center of this industry and created a media empire around it. Matt and Joe sit down with Peter to talk the business side of politics, the creative side of politics, and life lessons/stories. 00:03:00 How did Peter get his media start and where is he at now 00:11:50 Peter vs Traditional Media 00:21:30 The business of government and the Tallahassee Democrat 00:32:00 The creative side of political...

Duration:02:13:15

Weekly Digital Marketing Update | Facebook Data Breach, Facebook Reserve Buys, and Amazon Highlighted Products

10/4/2018
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What's new this week in Digital Marketing? Facebook punched in the face again with a data breach! Matt and Joe sit down for their weekly update discussing Facebook's data breach, Facebook moving towards reserve buy ad stock, and Amazon highlighted ads taking over your sports programming. 00:01:25 Instagram founders departing Facebook 00:05:55 Facebook data breach 00:12:20 Facebook reserve buy and Watch 00:22:02 Amazon highlighted ads and future of broadcast rights 00:30:10 Future episode...

Duration:00:32:12

04: #InternationalPodcastDay | We Love Podcasts

10/1/2018
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International Podcast Day was yesterday and we couldn't think of a better episode to release than our podcast on podcasts! Joe and Producer Kyle sat down to talk about the one thing that they both love, Podcasts.

Duration:01:02:43

Weekly Digital Marketing Update | Vertical Video, Podcast Advertising, and Amazon Ads

9/20/2018
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What's new this week in Digital Marketing? Vertical video! Matt and Joe sit down for a short episode discussing vertical video, Panoply focusing on advertising/hosting, and eMarketer's updated Amazon advertising predictions. 00:00:55 Intro and Of Record update 00:01:32 Vertical video, IGTV vs Youtube, and the challenges of vertical 00:12:44 Panoply focusing on advertising and hosting 00:15:06 The future of podcast advertising 00:17:30 eMarketer updates their predictions on Amazon advertising...

Duration:00:19:46