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On Brand

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On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.
More Information

Location:

United States

Description:

On Brand is a podcast for brand builders, by brand builders hosted by Nick Westergaard of Brand Driven Digital. Each weekly episode features an in-depth interview with a branding thought leader or a practitioner from a notable brand. Our conversations focus on the art and science of branding today while including actionable insights and tips that listeners can implement right away. Most weeks we'll also publish a short 5-minute Social Sound Bite with the latest social media and digital marketing news, trends, and tips. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin

10/16/2018
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“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer notes, we leave it largely to chance. That's why he and Daniel Lemin co-authored Talk Triggers, a new book to provide a reliable system system for word of mouth. We discussed all of this and more this week with both of these authors on the On Brand podcast. Enjoy! About Jay Baer &...

Duration:00:34:24

The Next Evolution of Branding with Mona Amodeo

10/8/2018
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“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist and author Mono Amodeo sees branding as a way of managing an organization. We discussed all of this and more on this week’s episode of the On Brand podcast. About Mona Amodeo Mona Amodeo, Ph.D. is an innovator and catalyst for transforming...

Duration:00:33:40

What It Means to Be an Everywhere Brand with Jeff Rohrs

10/1/2018
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"Consumers deserve perfect info about businesses everywhere. We can all agree on that." Going out of the gate, Jeff Rohrs reminded us of what's at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, Rohrs is on the leading edge as brands work to manage all of the digital knowledge that's available today. Chances are, what you've thought about already is just the tip of the iceberg. We discussed what data, voice, AI, and AR mean for "everywhere...

Duration:00:33:45

Why Data Is Critical to Building Customer Loyalty with Kevin Dean

9/24/2018
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“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin Dean is President of Marketing Services at Experian. He joined me this week on the On Brand podcast for a discussion about how data and systems driven brand loyalty. Enjoy! About Kevin Dean Kevin Dean is Experian’s President of Marketing Services for...

Duration:00:28:14

Crafting Brand Stories That Sell with Amber Williams

9/17/2018
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Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this week’s episode of the On Brand podcast. About Amber Williams Amber Williams is a passionate brand strategist and the founder of brand storytelling agency Punkyflair. Amber is dedicated to helping entrepreneurs grow their business authentically through story....

Duration:00:30:15

How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd

9/10/2018
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“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices of the solopreneurs she serves as she creates marketing and sales systems. We discussed all of this and more on this week’s episode of the On Brand podcast. About Kate Boyd Kate Boyd is the founder of Cobblestone Creative Co. and a conversion marketing strategist who builds high...

Duration:00:26:51

Marty Neumeier Scrambles Up Business Books and Agile Strategy

8/27/2018
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“A story lets you address problems in a very human way.” While traditional business books, textbooks, and case studies help us learn key concepts, they often miss what’s going on behind the scenes. The story arc or narrative. This week, author, designer, and brand advisor Marty Neumeier returned to the On Brand podcast (listen to his first episode here) to discuss his latest book Scramble — a business thriller about agile strategy! About Marty Neumeier Marty Neumeier is an author,...

Duration:00:34:42

Exploring the New Reality of Brand Building with Cathy Hackl

8/20/2018
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“Content is expanding — it’s shifting. It used to be 2D and flat.” Now we have VR, AR, MR, and XR. What’s a marketer to do? Luckily, we can get this entire world demystified for us by extended reality expert and futurist Cathy Hackl on this week’s episode of the On Brand podcast. About Cathy Hackl Cathy Hackl is the lead Futurist at You Are Here Immersive Labs, one of the Southeast's most prominent XR labs. Hackl is an Emmy-nominated communicator turned augmented reality & virtual...

Duration:00:28:54

Building a Long-Term Legacy for Your Brand with Lucas Conley

8/13/2018
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“Brands that endure have long-term ambitions. They make a durable difference.” When it comes to celebrating your brand’s legacy, age is relative. In some industries it’s a benefit while others are looking for the latest, greatest thing. But your legacy is bigger than what you’ve left behind. Business journalist Lucas Conley shared the five pillars that make up a brand’s legacy on this week’s episode of the On Brand podcast. About Lucas Conley A journalist with an eye for stories that...

Duration:00:28:29

Discussing Dynamic Brands with Luke Beatty

7/30/2018
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“Brands today are more dynamic than ever before. We need to keep the idea of brand from being esoteric." And we need better tools for managing and measuring brand impact across platforms. That’s exactly what Luke Beatty does as CEO at Brandfolder. We discussed all of this and more on this week’s episode of the On Brand podcast. About Luke Beatty Prior to joining Brandfolder as CEO, Luke Beatty served as the President of Media Brands at Verizon and as a Managing Director at TechStars in...

Duration:00:28:57

The Architecture of Building Brand Intimacy with Mario Natarelli

7/23/2018
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“Brands aren’t logos or static concepts. They’re value systems.” Mario Natarelli has branded everything. From Fortune 500 companies to entire countries. Regardless of how different the individual clients may be, the frameworks remain the same. Author and brand strategist Natarelli was kind enough to share them with us on this week’s episode of the On Brand podcast. About Mario Natarelli Mario Natarelli is a trusted advisor to executives and their companies looking to leverage their most...

Duration:00:28:16

Making Sense of Advertising’s Existential Crisis with Kevin Kelly

7/16/2018
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“Everything is an ad.” At times it seems as though our industry is in the midst of an existential crisis. Who are we? What do we really do? Are branding, marketing, and advertising still the best descriptors? Kevin Kelly, President and Founder of BigBuzz Marketing Group, helped us get to the bottom of these big questions on this week’s episode of the On Brand podcast. About Kevin Kelly Kevin Kelly is President and Founder of Bigbuzz Marketing Group, having launched the firm in his Long...

Duration:00:30:40

The Secret Sauce to Personal Branding with Phil Pallen

7/9/2018
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“The only exciting thing celebrity has is the privilege of platform.” To build something from this privilege, you need to understand your personal brand. Show business and personal branding are two topics Phil Pallen is uniquely qualified to talk about. And that’s exactly what we did on this week’s episode of the On Brand podcast. Enjoy! About Phil Pallen Phil Pallen is a brand and social media strategist and regular contributor for international media outlets, including CNN, Access...

Duration:00:29:27

Branding Luxury Real Estate with Matthew Leone

6/25/2018
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“We sell the communities as much as the homes that sit in them.” Buying real estate — buying a home — is the biggest purchase many of us make. Who we buy from is a big decision. This is magnified even further in the high-end real-estate market in New York. Matthew Leone, Chief Marketing Officer of Halstead, discussed all of this and more on this week’s episode of the On Brand podcast. About Matthew Leone Matthew J. Leone brings a fresh marketing perspective and extensive knowledge of web...

Duration:00:36:11

Embracing Design Thinking for Your Brand with Jon Kolko

6/18/2018
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“Many have seen a TED talk about design thinking but they don’t know what’s next — what it looks like.” This week on the On Brand podcast we unpacked design thinking, magical experiences, Nordic design, and how to criticize creative work with Jon Kolko, author of Creative Clarity and Partner at Modernist Studio. About Jon Kolko Jon Kolko is the author of Creative Clarity, Partner at Modernist Studio, and the Founder of Austin Center for Design. Previously the Vice President of Design at...

Duration:00:27:48

Asking for Help and Reinforcements for Your Brand with Heidi Grant

6/11/2018
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“We all need help. We all need to move people. But we’re reluctant to ask.” While it may not seem related to branding and marketing, the social sciences of motivation and influence underly everything we do. That’s why I couldn’t wait to have Heidi Grant back on the podcast. She’s the Global Director of Research and Development at the Neuroleadership Institute and the author of several books including her latest Reinforcements: How to Get People to Help You. We discussed how to move people to...

Duration:00:33:47

How Brands Can Get Ahead of the Creative Curve with Allen Gannett

6/4/2018
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“Everyone is so stressed out. All of the marketers I talk to. There are so many channels and so many reports to prove our existential existence!” What’s an overwhelmed marketer to do? Allen Gannett is founder and CEO of TrackMaven, a company with a left-brained marketing focus. However, he just wrote a book on cultivating creativity. Marketers can overcome today’s challenges by mastering both hemispheres and getting creative with how we organize our work. We discussed all of this and more on...

Duration:00:27:21

Crafting Your Brand’s Signature Story with David Aaker

5/28/2018
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"Digital is content, content is stories." Listeners of the podcast know that I am a big fan of storytelling as a brand building tool. And I'm not alone. David Aaker has had a storied career in branding and marketing, as both an academic at UC Berkeley and Vice-Chairman of Prophet. He's also the author of 17 books including his latest, Creating Signature Stories. We discussed all of this and more on this week’s episode of the On Brand podcast. About David Aaker David Aaker, the...

Duration:00:32:15

Why Brands Have to Take a Stand to Stand Out Today with Katie Kern

5/21/2018
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"Why is our industry slow to adapt? Because the way we've done things had always worked ..." Until it didn't. While technology has changed the marketing and PR industry significantly, we're also at a cultural inflection point. People are demanding that the brands that they support take stands on social issues. Katie Kern of Media Frenzy Global discussed all of this and more on this week’s episode of the On Brand podcast. About Katie Kern Katie Kern, partner and COO of Media Frenzy...

Duration:00:27:01

Brand Storytelling at the Santa Barbara Zoo with Dean Noble

5/14/2018
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“Every animal has a story to tell.” And we didn’t even get to them all! But we tried. This week I chatted with Dean Noble, Director of Marketing of the Santa Barbara Zoo. With a diverse background including the movie business, improv comedy, and theme parks, we discussed live events, storytelling, podcasts, Cary Grant, and more on this week’s episode of the On Brand podcast. About Dean Noble Dean Noble is currently the Director of Marketing at the Santa Barbara Zoo. Dean began his career...

Duration:00:34:25