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On Brand with Nick Westergaard

Business & Economics Podcasts

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Location:

United States

Description:

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes

Brand Empathy & Experience with Jesse Purewal

1/17/2022
As Global Head of Brand at Qualtrics, Jesse Purewal is a leader in brand experience. How can brands build standout experiences? It all comes down to purpose and empathy. This work is also at the heart of Jesse’s Qualtrics-sponsored podcast Breakthrough Builders. We deconstructed empathy, experience, and how brands can be relentlessly relevant, this week on the On Brand podcast. About Jesse Purewal Jesse Purewal is a builder, storyteller, and strategist who works with leaders to define their...

Duration:00:30:59

Telling Magnetic Brand Stories with Gabrielle Dolan

1/10/2022
Gabrielle Dolan’s work spans from personal leadership communication to organizational communication. The bridge that unites these two domains is story. Her new book, Magnetic Stories, helps companies craft stories that connect and engage. From the stories we tell at work to the stories that build iconic brands, we discussed it all this week on the On Brand podcast About Gabrielle Dolan Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a...

Duration:00:31:50

Building Your Personal Brand in the New Year with Lydia Pierre

1/3/2022
As we kick off the New Year, many are looking to build their own personal brand. Lydia Pierre is a branding coach and consultant. A self-branded “Corporate Socialite” who believes that business should be fun, we had a blast talking about personal branding, brand ambassadors, and—(da-da-dum!)—imposter syndrome! Enjoy and have a Happy New Year! About Lydia Pierre Lydia Pierre is a branding coach and consultant who provides services aimed at empowering entrepreneurs with skills and strategies...

Duration:00:28:10

The Naughty and Nice Brands of 2021 with Matt Williams

12/27/2021
This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2021.” This seasonally appropriate snapshot of brand behavior was developed by Brand Federation. The consultancy’s Chief Growth Officer Matt Williams joined me to discuss which brands have been naughty and nice this year. About Matt Williams Matt Williams is chief growth officer for Brand Federation, a brand strategy consultancy in Richmond, Virginia. Prior to joining Brand Federation in...

Duration:00:30:54

Unplugging for the Holidays with Ginni Saraswati

12/20/2021
Ginni Saraswati is the owner and founder of Ginni Media and the Podcast Accelerator. Her work helps organizations and individuals tell their stories through podcasting. While we talked about podcasts a lot, we also spent some time talking about why it's important to unplug for the holidays and how to do that. Enjoy—and happy holidays from the On Brand podcast! About Ginni Saraswati Ginni Saraswati is the owner and founder of Ginni Media, a one-stop-shop, podcasting production house providing...

Duration:00:27:32

How Marketers Should Plan for AI with Raj Venkatesan

12/13/2021
Raj Venkatesan is co-author of the new book The AI Marketing Canvas and a professor of marketing at the University of Virginia. This week he joined me on the On Brand podcast for a timely discussion about artificial intelligence and marketing—how should we be thinking about it and what should we be planning for the new year ahead. About Raj Venkatesan Rajkumar Venkatesan is the co-author of The AI Marketing Canvas: A Five-Stage Road Map to Implementing Artificial Intelligence in Marketing....

Duration:00:29:37

The Metaverse for Brands (Plus, On Brand Joins MPN!)

12/6/2021
“The metaverse will create gaps between the haves and have-nots that brands can fill.” In addition to breaking down the metaverse and leading the way on influence marketing (not just influencer marketing), Jason Falls recently founded a new network for marketing podcasts aptly titled the Marketing Podcast Network, which On Brand is a proud member of. We discussed all of this and more, this week on the show. About Jason Falls Jason Falls is a leading digital strategist, author, speaker, and...

Duration:00:33:24

What to Do If Your Brand Sucks with Ernie Harker

11/15/2021
“If you start off on the wrong foot and your brand isn't in line with the attitudes or personality of the brand, there's confusion.” Or, to put it bluntly, your brand sucks. That's the title of strategist Ernie Harker's new book. We discuss how to ... not build a brand that sucks this week on the On Brand podcast. About Ernie Harker Ernie Harker is a creative branding mastermind. He recently published Your Brand Sucks, a book that reveals why most companies get branding wrong and reveals the...

Duration:00:26:29

Measuring Brand Dominance with Jonathan Tuttle

11/8/2021
“Good things take time to build.” In his work as Founding Director of the digital marketing agency Revenue Ascend, Jonathan Tuttle helps brands of all shapes and sizes build good things. How do you know if something in marketing is good? Measurement and ROI—and we spent a lot of time talking about best practices and more this week on the On Brand podcast. About Jonathan Tuttle Jonathan Tuttle is the Founding Director of Revenue Ascend, a leading digital marketing agency based in Chicago. The...

Duration:00:23:30

Building a Social-First Brand with David Brickley

11/1/2021
“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. About David Brickley After working with his first-ever client, Kobe Bryant, David Brickley used that as motivation to launch STN Digital in 2013, and has since grown an award-winning team...

Duration:00:25:53

The Art of Visual Storytelling with Dan Roam

10/25/2021
“We are profoundly visual creatures. We respond to what we see more than anything else.” Dan Roam has spent his career helping people master the art of visual communication and storytelling. His books from Back of the Napkin to his latest, The Pop-Up Pitch, help organizations and individuals put this system into action. I couldn't wait to discuss all of this with him this week on the On Brand podcast. About Dan Roam Dan Roam is the author of five international bestselling books on...

Duration:00:32:03

Choosing Your Customer with Jonathan Byrnes

10/4/2021
“In the old days, branding was a very broad thing. Today it's picking your spot.” Jonathan Byrnes knows a thing or two about building a profitable brand for the long haul. He's a Senior Lecturer at MIT, founding partner of Profit Isle, and the author of two books and numerous HBR articles. He's also my guest this week on the On Brand podcast. Enjoy! About Jonathan Byrnes Jonathan Byrnes is founding partner and chairman of Profit Isle, a highly successful MIT spin-off SaaS software company...

Duration:00:29:42

Qualitative Research in Branding with Duane Varan

9/6/2021
“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can't help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative research. Dr. Duane Varan is a leader in the field of qualitative research and was my guest this week on the On Brand podcast. About Duane Varan Dr. Duane Varan is CEO of both MediaScience and HarkConnect. He is the recipient of numerous awards including the...

Duration:00:24:58

How Native Ads Build Better Brands with Dan Greenberg

8/30/2021
“If you can design triggers into the thing someone’s already doing, you make advertising even more impactful.” Expanding the definition of advertising to include more human-centric and respectful ideas has been at the heart of Dan Greenberg’s work as CEO and founder of Sharethrough and as a leader in the native advertising movement. We discussed all of this and more this week on the On Brand podcast. About Dan Greenberg Dan Greenberg is the CEO and Founder of Sharethrough, the largest...

Duration:00:32:59

What the Pandemic Means for Brands with Emmanuel Probst

8/23/2021
“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. About Emmanuel Probst Dr. Emmanuel...

Duration:00:28:32

Why Conflict Is Critical in Storytelling with Norman Bell

8/2/2021
“Storytelling is in the air for business but why is that? Why is it so important?” These questions and more were at the very heart of my interview with Norman Bell, author of The Story Powered Speaker, this week on the On Brand podcast! About Norman Bell Norman Bell is a storytelling and presentation coach, award-winning speaker, theater and film actor, and author of the book, The Story Powered Speaker: How to Own the Stage, Enchant your Audience, and Grow Your Business Using the Magical...

Duration:00:28:12

Branding Through Science and Story with Jenna Arkin

7/12/2021
“Consumers seek authenticity and they’re getting better at weeding out the greenwashing the brands that don’t have the people, story, and heritage behind them.” As the Vice President of Innovation at green cleaning brand ECOS, Jenna Arkin’s work sits at the intersection between science and creativity. This week on the On Brand podcast, she joined us for a discussion on this innovative brand’s story, differentiation, communicating science, and more. About Jenna Arkin Jenna Arkin, Vice...

Duration:00:25:52

Building an Influential Brand with Kyle Hjelmeseth

7/5/2021
“Influencers take the power out of the hands of those who used to tell us what we should like and not like. You've divested power to those bold enough to go online and share their stories.” From the College of Influence to his Normalize Equality initiative, teaching and managing the power of digital influence is at the heart of Kyle Hjelmeseth's work at G&B digital management. We discussed all of this and more on this week's episode of the On Brand podcast. About Kyle Hjelmeseth Kyle...

Duration:00:28:43

Measuring Experiential Marketing with Jonathan Yaffe

6/28/2021
“I’ve been completely obsessed with this—not only how do we prove the ROI of these specific experiential programs but how do we do it at scale.” Jonathan Yaffe was one of the first marketing hires at Red Bull following the brand’s entry into the U.S. market. His first task? Quantifying their experiential marketing efforts. Today he does this for numerous brands through his company AnyRoad. We discussed all of this and more on this week’s episode of the On Brand podcast. About Jonathan Yaffe...

Duration:00:27:52

How Brands Can Overcome Chaos with Michael Zipursky

6/14/2021
“There was a big group of people who were able to fare very well during this time and it was those who took action.” As CEO of Consulting Success, Michael Zipursky has worked with hundreds of clients across industries on overcoming the chaos and uncertainty this past year has presented. We discussed how brands can plan, pivot, and take action this week on the On Brand podcast. About Michael Zipursky Michael Zipursky is the CEO of Consulting Success® and Coach to Consultants. He has advised...

Duration:00:29:56