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On Brand with Nick Westergaard

Business & Economics Podcasts

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Location:

United States

Description:

The On Brand podcast helps you tell stronger stories and build better brands. Each week host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders or those working for innovative brands like Adobe, Ben & Jerry’s, HBO, Mastercard, Maker’s Mark, the Minnesota Vikings, Salesforce, and Whole Foods. For show notes and more, please visit http://onbrandpodcast.com.

Language:

English

Contact:

3193250921


Episodes
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Creative Agency Leadership with Sandy Greenberg

6/17/2024
Sandy Greenberg is co-founder of Terri & Sandy, an award-winning independent creative agency. She has led the development of iconic work for brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. We discussed all of this and more this week on the On Brand podcast. Enjoy This Episode Now Download Episode Listen on Apple Podcasts Listen on Spotify About Sandy Greenberg After rising through the ranks at DMB&B, JWT, and FCB, Sandy Greenberg founded Terri & Sandy in 2010 with her long-term creative partner, Terri Meyer, with diversity and independence in its DNA. Named Ad Age’s Best Small Agency in North America and ranked the EFFIE’S #1 Most Effective Independent Agency in the US, Terri & Sandy services an impressive client roster that includes iconic brands such as The Walt Disney Company, Freshpet, Nutella, and BJ’s Wholesale Club. Sandy has been the creative firepower behind some of the most notable campaigns for brands like Oreo, Peeps, Planters, Disney, and Gerber, and her work has permeated popular culture — generating feature stories across Conan, CNN, The View, and more, and winning numerous industry awards including EFFIES, Clio’s, and Webby’s. From the Show What brand has made Sandy smile recently? “I'm going to share a brand I didn't expect to make me smile — Special K,” Sandy said, noting their recent cereal box featuring pregnant cookbook author Molly Baz. Connect with Terry on LinkedIn and the Terri and Sandy website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:29:54

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Rebranding Beachbody to BODi with Carl Daikeler

6/10/2024
Carl Daikeler is the CEO and co-founder of The Beachbody Company, now known as BODi. For 26 years, he's led this trailblazing company through multiple brand expansions while helping people achieve their health and fitness goals. We discussed all of this and more this week on the On Brand podcast. About Carl Daikeler Carl Daikeler is a visionary entrepreneur, and the CEO and co-founder of The Beachbody Company, leading innovator in the fitness and nutrition space. With a career spanning over four decades, Daikeler has been a trailblazer, pioneering unconventional and highly effective methods to help individuals reach their health and fitness goals. Daikeler co-founded Beachbody in 1998, now known as BODi, which has expanded into a powerhouse of fitness and nutrition tools under his leadership over the last 26 years. The brand is celebrated for its iconic programs such as P90X, Insanity, and 21 Day Fix, and its profound impact on millions worldwide. Over the years, Daikeler has overseen the development of continued innovation resulting in massive growth, including the creation of Shakeology, the world’s first superfood nutrition shake that has sold over a billion servings. He also hosts "The BODi Experience" podcast, is a successful Broadway theater producer winning three Tony awards, and a tech investor. From the Show What brand has made Carl smile recently? Building on my broken ankle story, Carl shared a smile that may help me on my own health and fitness journey. When his daughter had a similar injury, Carl researched and found WAFF’s ankle-strengthening products — a product used by LeBron James himself on the sidelines! To learn more, you can try out BODi’s collection of health and fitness programs for free at bodipreviews.com. You can also connect with Carl by texting LAVA to 816504369. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:30:30

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How AI Adds Value for Marketers with Cory Treffiletti

5/27/2024
Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI. A veteran CMO and digital marketing thought leader, his work has helped brands of all shapes and sizes navigate various digital disruptions. We discussed all of this and more this week on the On Brand podcast. About Cory Treffiletti Cory Treffiletti is Chief Marketing Officer for Rembrand, where he focuses on driving digital growth through AI technology for B2B and B2C brands and creators. A 4-time CMO, Cory has led marketing efforts for both startups and Fortune 300 companies, including Voicea (acquired by Cisco), BlueKai (acquired by Oracle) and Oracle’s Data Cloud. An industry veteran since 1994, Cory also has previous experience leading digital strategies at FIS, Carat, and Omnicom. He is the published author of "Internet Ad Pioneers,” and writes the Original Digital newsletter in addition to penning his weekly contributions to Mediapost since 2000. He currently serves as an advisor for a number of companies in the ad-tech and martech space, as well as helps develop other marketers in various categories. From the Show After listening to this, what's one thing you can do related to AI? Cory shared his one thing — “Each week I block off two two-hour windows of time. I turn off all of my texts, emails, and I just explore” new AI tools and brainstorm how they could be used. What brand has made Cory smile recently? Cory shared a recent smile from Heineken. Admittedly not one of his favorite beers, Cory loves their recent pairing with the new Deadpool & Wolverine movie. To learn more, check out the Original Digital site, Rebrand, and connect with Cory on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:30:13

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Integrated Brand Strategy with Bre Rossetti

5/20/2024
Bre Rossetti is Chief Strategy Officer at Arnold. Her work involves overseeing the integrated strategy offering at the agency for brands like Puma, Fidelity, McDonald's, and Progressive Insurance. We discussed all of this and more this week on the On Brand podcast. About Bre Rossetti Bre Rossetti is Arnold’s Chief Strategy Officer, overseeing the integrated strategy offering at the agency. Bre has been critical to the evolution of Arnold's strategic offering, thanks to her ability to understand the combination of brand strategy and comms planning that has become one of Arnold's secret weapons. She has led brands that include Puma, Fidelity, Domino’s, McDonald’s, and TripAdvisor. Bre currently oversees all clients at Arnold including PNC Bank, Progressive Insurance, ADP, and Walmart’s Sam’s Club. From the Show Bre had some great quotes ... “It's easy for marketers today to get lost in the sauce” and “We need to find our brand's center of gravity instead of relying on matching luggage and funnels.” What brand has made Bre smile recently? Bre shared some recent smiles from the reinvigorated network upfronts now featuring the likes of Netflix and Amazon. To learn more, check out the Arnold website and connect with Bre on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:27:46

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Clarifying Positioning with Kathy Guzmán Galloway

5/6/2024
With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying their brand positioning. She’s worked with brands like Nature Made, Lay’s, and Chiki Chiki Boom Boom, among others, to turn strategy and data into action. Kathy has worked with numerous CPG brands on their brand positioning, while also sharing her knowledge and frameworks to start-up founders with 7-Eleven's Brands with Heart program, REI + Founded Outdoors' BIPOC accelerator, and as a Master Teacher for SKU, the CPG Accelerator. Kathy is an Afro-Latinx Jersey girl living in Texas, proud daughter of Dominican immigrants, and a two-time girl mom who loves cooking, beaches and 90s merengue. From the Show What brand has made Kathy smile recently? A very on-brand smile with Zeelool, as Kathy notes, a brand that has positioned themselves strategically in a crowded market. To learn more, check out Kathy's Clarity Wizard website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:31:35

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Designing Brand Identity with Rob Meyerson

4/22/2024
Rob Meyerson is a brand consultant, professional namer, and co-author of the sixth edition of Designing Brand Identity. On his previous visit to the show, we discussed his work as a namer. For his return, we zoomed out to focus on how brands of all shapes and sizes can design an effective brand identity. We discussed all of this and more this week on the On Brand podcast. About Rob Meyerson Rob Meyerson is a brand consultant and professional namer who runs Heirloom, an independent brand strategy and identity consultancy. With Alina Wheeler, he co-authored the sixth edition of the bestselling Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding. Rob is also the author of the book Brand Naming, creator and host of the podcast How Brands Are Built, and a contributor to leading publications such as Harvard Business Review, Entrepreneur, and Business Insider. From the Show What's in a name? As we know from Rob's last visit to the show, a lot. Designing Brand Identity is a tried and true resource. As Rob notes of the title and scope of the book, “We need all of those words in their biggest sense.” Sadly ... Designing Brand Identity co-author Alina Wheeler passed away recently. AIGA Philadelphia set up a memorial scholarship in her name to honor her legacy. What brand has made Rob smile recently? Rob is a big fan of the sparkling CBD beverage Recess. Why? “You can tell they have a lot of love for design and the name speaks to taking a break.” To learn more, check out Rob’s personal website and find the latest edition of Designing Brand Identity on Amazon. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:30:51

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The Intersection of Marketing & Entertainment with Aisea Laungaue

4/15/2024
Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief Strategy Officer at Anomaly Los Angeles, where he’s overseen its growth from just himself as the first employee to a team of over 100 serving the likes of General Mills, HOKA, Expedia, and Inspire Brands (Jimmy John’s and Buffalo Wild Wings). His team's work has been recognized everywhere from Cannes and Effies, from the NYPost to Vogue. He was previously Co-Head of Planning at Anomaly New York with leadership stints at Saatchi & Saatchi Sydney and New York and Creative Artists Agency (CAA) in Los Angeles. From the Show What brand has made Aisea smile recently? I was intrigued when Aisea asked if he could share a smile that also made him think. The brand? Building brands for creators, he pointed us to Beyoncé and the recent success of Cowboy Carter. However, it made him think ... You'll have to listen to the show to learn why. Connect with Aisea on LinkedIn and X and check out the Anomaly website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:30:15

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Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel

4/8/2024
Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and consulted for the world’s top brands at agencies like Wieden+Kennedy, Dentsu Creative, Kantar, and McCann New York. A lifelong activist, she helps brands ignite cultural innovation and leverage the power of media for good. Her insights have been featured by AdWeek, ANA, AW360, WSJ, The New York Times, The Washington Post, and Teen Vogue. She is the author of Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy, published by Kogan Page. From the Show Connect with Anastasia on LinkedIn. What brand has made Anastasia smile recently? She shared a recent and very on-brand smile from Coca-Cola on their "For Everyone" campaign. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:29:05

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Crisis Communication with Thomas Mustac

4/1/2024
Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceutical, telehealth, tech, cosmetics, sports, and interior design public relations. From the Show What brand has made Thomas smile recently? Working in crisis PR, Thomas pointed us to Zara's recent PR challenges. Connect with Thomas on the OtterPR website and on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:31:02

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Interactive Brands vs. Intrusive Brands with Micky Ogando

3/25/2024
Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominican Republic and the USA, he considers himself an industry outsider. Right before founding Bakery in 2010, he worked in the wildly creative video game industry, most recently at Bioware/EA Games where his team launched Star Wars: The Old Republic and Mass Effect franchise titles. Bakery’s unique product-led process, cultural expertise, and creative storytelling have helped it establish a growing roster of clients that includes Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. From the Show What brand has made Micky smile recently? "I love this indie agency resurgence," Micky began before pointing us to recent smiles from agencies like Highdive and Orchard with their Ocean Spray work. Connect with Micky on the Bakery website and follow him on Instagram. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:31:11

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Cultivating Fan Communities with Jenny Stiven

3/18/2024
Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winning campaigns for Fortune 500 entertainment & gaming clients. A long relationship with 20th Century Fox and MGM enabled her to become a geek influencer in the digital and social space – with the Star Wars properties, the James Bond franchise, Predator franchise, Stargate franchise, Aliens and more. She works with both the IP owners and creators to help them communicate, interact, and build a community that lasts. Jenny's mission is to ensure that geek franchises their fandoms have a strong digital foundation for a lifelong relationship. #spendthetime From the Show What brand has made Jenny smile recently? “I have two!” Jenny joked sharing powerful AI smiles from Orange France for their soccer ad and Nicki Minaj's Gag City project. Connect with Jenny on LinkedIn and Instagram (she answers all of her DMs!). As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:35:36

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Building Unconventional Brands with Matt Johnson

3/11/2024
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief Strategy Officer of creative agency HAYMAKER, Matt’s thought leadership and expertise have consistently helped his partners win and his strategic insight helped the agency win two Ad Age Small Agency of the Year Awards (2020, 2022), The Truth Initiative win for The Most Effective Brand in North America, and adidas to be named Ad Age’s A-List Marketer of the Year. When Matt isn't making memorial ad campaigns like the most recent Super Bowl spot for Pluto TV, Matt also lends his voice as a voice actor for over 20 years, voicing countless commercials and starring in two critically acclaimed HBO animated series, Ten Year Old Tom and The Life and Times of Tim. From the Show What brand has made Matt smile recently? “I don't want to go too hard at YETI,” Matt joked while also mentioning his love of the recent smile-worthy Super Bowl work for Reece's. Matt's no stranger to Super Bowl ads. Check out HAYMAKER's most recent work for Pluto TV from this year's big game. Connect with Matt on LinkedIn and check out HAYMAKER's work on their website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:33:23

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Episode 500: Tom Webster on Podcasting Today

3/4/2024
This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education, and connections. As a 25-year audio research veteran, he is a trusted advisor to the biggest companies in audio and has dedicated his career to the advancement of podcasting for networks and individuals alike. Tom has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series, Share of Ear®, and The Podcast Landscape. Additionally, he has led hundreds of audience research projects on six continents, for some of the most listened-to podcasts and syndicated radio shows in the world, from Howard Stern to All Things Considered. He's done a card trick for Paula Abdul, shared a martini with Tom Jones, and sold vinyl to Christopher Walken. With Tom’s partnership at its helm, Sounds Profitable is dedicated to setting the course for the future of the audio industry. From the Show What audience research questions should you be asking? Is it the same audience or are they changing? Where are they today? Where does your show fit into their life? Why do they listen to your show? How you can learn more about your listeners. Here's a helpful article Tom wrote at Sounds Profitable on learning more about your listeners. Speaking of listeners ... Listener shoutout! I referenced On Brand listener Mark Gamis. Thanks for listening, Mark! What brand has made Tom smile recently? “I’m going to share a local favorite — Ministry of Supply.” Tom loves their wrinkle-free stage-ready clothes and the entire brand experience. Connect with Tom on LinkedIn and the Sounds Profitable website. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:32:39

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Becoming a First-and-Only Brand with Kate Rush Sheehy

2/26/2024
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate's work helps lead clients in new exciting new directions anchored by strategic insights. We discussed all of this and more this week on the On Brand podcast. About Kate Rush Sheehy Kate Rush Sheehy leads the strategy department at GSD&M, a group of thinkers, makers, and “great question!”-askers that includes brand strategy, comms strategy, and research. She is a passionate builder of ideas and always looks at an opportunity from every conceivable angle to help push the agency’s thinking into fresh new territories. Kate joined GSD&M from Expedia Group where she led global brand strategy and advertising for Vrbo, highlights which include launching the brand in 17 countries and building a creative strategy that justified profitably growing the brand’s media investment by 10x. Prior to that, she opened the Austin office of R/GA where she spent most of her time making Crocs cool again and finding the perfect positioning for a range of Frito-Lay’s brands. From the Show What brand has made Kate smile recently? Kate shared her love of two recent campaigns. First, she loved the recent “DunKings” Super Bowl ad from Dunkin, continuing their Ben and Jen story. She also smiles at the recent GSD&M work for CapitolOne featuring John Travolta reprising his famous Saturday Night Fever strut. Connect with Kate on the GSD&M website or LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:29:40

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Gen Z & Gen Alpha Brand Building with Ben Harms

2/19/2024
Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger, Outdoor Voices, and YETI, to strategize and connect with their younger audiences. From the Show Check out Archrival's latest insights on generational brand building which Ben discussed during the show. What brand has made Ben smile recently? Ben shared two very on-brand smile-worthy brands — fashion brand Aimé Leon Dore and e.l.f. Cosmetics. Connect with Ben on the Archrival website or LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:33:55

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Rebranding the Iconic Quicken Brand with Tina Lin

2/12/2024
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode! About Tina Lin Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Director of Product Marketing and Brand at Quicken, Tina led the revamp of the 40-year-old iconic Quicken brand, with a new logo, visual identity, and website, signaling its vision for the future. Tina started her career as an investment banker at Morgan Stanley and CS First Boston. She holds an MBA from Stanford Business School and a BS/BA from the Wharton School/College of Arts & Sciences of the University of Pennsylvania From the Show This is Quicken at 40. Check out this article detailing the rebrand Tina shared with us during the show. What brand has made Tina smile recently? Tina shared two of my personal faves — Nike and Canva! Connect with Tina on the Quicken website or LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:27:55

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Design-Centric Leadership with Mia Blume

2/5/2024
Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On Brand podcast. About Mia Blume Mia Blume is San Francisco-based creative leadership coach. A former design leader at Pinterest, Square, and IDEO, Mia started Design Dept. in 2016 to help transform the way creative leaders work. Through individual coaching, workshops, and customized workplace learning and development, Design Dept.’s guided experiences foster creative leadership. Mia believes that when a designer’s authentic leadership style is unlocked, it impacts not only individuals and teams, but the products, services, and organizations that shape our world. From the Show What brand has made Mia smile recently? “This might not be as recent as you were looking for but do remember the Loom Candle?” Mia shared how the video platform sent out candles for users to commemorate the meetings they no longer had to have. Connect with Mia on her website and LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:27:14

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Brand Storytelling at Microsoft with Miri Rodriguez

1/29/2024
Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell their stories. We discussed all of this and more this week on the On Brand podcast. About Miri Rodriguez Miri Rodriguez, based in Pompano Beach, Florida, is an award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft. She is a creative journalist, content strategist, renowned keynote speaker, and international thought leader in brand storytelling, personal branding, and youth entrepreneurship. She has earned several awards in digital marketing and customer experience and is ranked as a top in-demand speaker at leading industry conferences globally. Her previous clients include Adobe, Discover, Walmart, and McKesson. Links from the Show Here’s the updated, second edition of Miri's book Brand Storytelling: Put Customers at the Heart of Your Brand Story. A memorable quote from Miri: “Your first storytellers are your employees.” That's why we need to give them tools like Microsoft's done with their brand central station. Miri also shared how important Satya Nadella's book Hit Refresh has been in sharing the brand story. Fun fact: Nadella created a special edition for employees. What brand has made Miri smile recently? Disney! Miri shared — you guessed it — a story on how Disney once again delivered on the magical experiences that they promise. Connect with Miri on her website and on LinkedIn. As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:42:20

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Simplify Your Messaging with Ben Guttmann

1/15/2024
Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed all of this and more this week on the On Brand podcast. About Ben Guttmann Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands. Links from the Show Here’s Ben’s new book Simply Put: Why Clear Messages Win — and How to Design Them. Connect with Ben on LinkedIn and check out his website BenGuttmann.com. What brand has made Jamie smile recently? Ben doesn’t drink coffee so he pointed us to Bellocq luxury tea. Treat yourself! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:28:04

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Seeing the How with Allen Adamson

1/8/2024
Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder and managing partner of Metaforce. We discussed all of this and more this week on the On Brand podcast. About Allen Adamson Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services, to hospitality and entertainment. Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. His previous books, BrandSimple, BrandDigital, The Edge, and Shift Ahead, are used as textbooks in higher education business programs across the country. Allen is Co-Founder and Managing Partner of Metaforce, an elite marketing collective of the industry's top talent. Links from the Show Allen’s newest book is Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. Connect with Allen on the Metaforce website or AllenAdamson.com. Want to listen to more of Allen On Brand? Check out his first appearance on the show back in 2019. What brand has made Allen smile recently? Allen gave us a good reminder of IKEA — and very on-brand given our conversation! As We Wrap … Listen and subscribe at Apple Podcasts, Spotify, Amazon/Audible, Google Play, Stitcher, TuneIn, iHeart, YouTube, and RSS. Rate and review the show—If you like what you’re hearing, be sure to head over to Apple Podcasts and click the 5-star button to rate the show. And, if you have a few extra seconds, write a couple of sentences and submit a review to help others find the show. Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. On Brand is a part of the Marketing Podcast Network. Until next week, I’ll see you on the Internet! Learn more about your ad choices. Visit megaphone.fm/adchoices

Duration:00:27:32