On Top of PR with Jason Mudd-logo

On Top of PR with Jason Mudd

Business & Economics Podcasts

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR. On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more! About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

Location:

United States

Description:

On Top of PR is a podcast dedicated to helping corporate communications leaders leverage the power of public relations to build a strong brand and great reputation. On each episode, we explore PR and marketing topics, tips, and trends with an expert guest as we help PR professionals stay on top of PR. On Top of PR is one of the top 5% most popular podcast shows globally, according to ListenNotes' Listen Score, and among the top 100 marketing podcasts in the world on Apple Podcasts. Episodes feature guests from Carnival Cruise Line, Disney, Firehouse Subs, Southwest Airlines, Undercover Boss, Wells Fargo, Wounded Warrior Project, and more! About Jason Mudd Jason Mudd is a professional public speaker, accredited public relations practitioner, published author, podcaster, and entrepreneur. The World Communication Forum named him North America’s top PR leader in 2023. He’s the CEO and managing partner of Axia Public Relations. Forbes Magazine named Axia as one of America’s Best PR Agencies. He is a trusted adviser and dynamic strategist to some of America’s most admired and fastest-growing companies. His past PR work includes American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon.

Language:

English


Episodes
Ask host to enable sharing for playback control

Why your social media isn’t working with Holly Bishop

3/11/2024
In this episode, Holly Bishop joins On Top of PR host Jason Mudd to discuss why your company's social media isn’t working. Tune in to learn more! Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five things you’ll learn from this episode: 1. Understanding the role of social media professionals 2. How to manage a work/life balance as a social media professional 3. Why your company’s social media isn’t working 4. How trust and flexibility with your social media team can improve your content 5. The importance of community engagement Quotables “There’s a lot of misconception that social media managers can do all of these things and that they’re experts at every single social media platform, and that is just not the case.” - Holly Bishop “Companies either don’t prioritize social media or they don’t have the resources to make it an entire team. Yet, social media is a powerful tool with a global audience.” - Jason Mudd “One person can’t do something great alone. They need others around them.” - Jason Mudd “I'm seeing a huge shift in social media managers embracing the fact that our screen time is probably triple what a normal person’s would be by Wednesday afternoon. It just is what is, but also knowing when to turn things off and when to be unavailable.” - Holly Bishop “This is the kind of role that you wouldn’t be doing unless you were genuinely passionate about it.” - Holly Bishop “We also have our own social media too, which are almost always suffering and looking terrible because we're always so focused on the brands that we run.” - Holly Bishop “They also don’t realize that what got them there doesn’t get them to be successful in social media. What I mean by that is they may be really good with their own social media, but what they don’t realize is that the expectation for professional social media is way higher. They can get away with typos and incomplete sentences on their own socials, but when you get to the corporate side, there’s not going to be a lot of patience or forgiveness when it comes to that kind of stuff.” - Jason Mudd “Even for serious brands, it’s important to have fun with the things that are being put out with social media because at the end of the day, as a consumer for your audience that you are speaking to, if it's boring or it's not giving a hook or not interesting or providing that value why would they want to read what you put out anyways?” - Holly Bishop “Having a really good professional working for your brand is so important because they are able to take that fun side but still utilize the important brand messaging and standards that you have for that specific brand but just making it their own, being able to speak in a way to that brand’s audience that captures their attention but still follows those rules of professionality.” - Holly Bishop “If there isn’t that support to give for that professional to be able to do those things with having that creative team in their corner, then they won’t be able to have that fun aspect in it Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:37:13

Ask host to enable sharing for playback control

Lessons learned from navigating national crises with Linda Rutherford, Southwest Airlines

2/26/2024
In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and engage the business to serve its people and customers. Five things you’ll learn from this episode: 1. Linda’s take on current airline crises 2. Southwest’s communications department and response plan 3. How Southwest has responded to past crises 4. How to manage the media and consumers’ perception of a crisis 5. How to balance your message post-national crisis Quotables “Today, communications represent the pace of media. Before, it might’ve seemed a little slower and more leisurely, and today, I would also say that public relations represents a lot more responsibility for brand reputation and issues management.” - Linda Rutherford “Certainly, the role of journalists has changed significantly, much like our roles in communications have.” - Linda Rutherford “Obviously, first and foremost, it is the safety of our passengers and employees on the affected flight. It is what do we need to do to get them safely on the ground, and then what do we need to do to understand what happened so we can go about learning how we prevent it from happening in the future.” - Linda Rutherford “We like to say that we're in a deregulated environment, but we're regulated in the air and on the ground.” - Linda Rutherford “I also like to say that we operate, we fly the general public, and we operate in weather. So what could possibly go wrong daily? That's why you spend a lot of time preparing and understanding what your contingencies are.” - Linda Rutherford “My analogy is when Taylor Swift tickets went on sale, and Ticketmaster had a brownout, that's basically what happened.” - Linda Rutherford “We did have a union, which we were negotiating with at the time that was perpetuating the story by calling crew, scheduling technology, antiquated. So that storyline was out there, and a lot of media were picking that up.” - Linda Rutherford “There's a lot of demand to say everything at once, but we didn't necessarily have the credibility to say everything at once.” - Linda Rutherford “We did tell the whole story. We had our chief operating officer give congressional testimony before a Senate subcommittee and told the whole story like I'm telling you.” - Linda Rutherford “I tell people all the time that PR is about building up that equity so that when you have an issue, people already know that you're trustworthy and honorable and that you do the right thing.” - Jason Mudd “The first thing you need to do is respond to what's right in front of you, and then you can begin to build on the story as you go and as you learn more, admit mistakes, be honest, and then be very transparent about what you're doing to fix things.” - Linda Rutherford “Culture is not throwing a party Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:46:13

Ask host to enable sharing for playback control

3 Ways Franchisors Can Use PR to Grow Their Company with John Hewitt of Loyalty Brands PR

2/12/2024
In this episode, John Hewitt joins On Top of PR host Jason Mudd to discuss three ways franchisors can use PR to grow their company. Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S. Five things you’ll learn from this episode: 1. How to use PR to build your credibility 2. How PR efforts can MAKE you money 3. The mindset needed to take advantage of PR opportunities 4. Where to start when looking for PR opportunities 5. Why maintaining relationships with journalists is important Quotables “Part of what a leader has to do is have a somewhat rational goal and be able to sell that goal.” - John Hewitt “You need a rival to inspire people and show them the path that you’re on.” - Jason Mudd “PR creates that brand name, and it creates support from the local community.” - John Hewitt “We often call this newsjacking. That’s the term we use for when something’s happening in the news, and you twist it or position it to your benefit.” - Jason Mudd “If you get to start all over again and you don’t do it much better, then you’re an idiot.” - John Hewitt “Building relationships with people and not rushing into relationships but just building them slowly over time is important to public relations.” - Jason Mudd “I’ve gotten more comments when I’ve provided substantive commentary and expert, helpful advice when I’m quoted in the news.” - Jason Mudd “How can someone do business with you if they’ve never heard of you.” - Jason Mudd “Happy successful franchisees, that’s our mantra. If franchisees are happy and successful, you can’t stop growing by leaps and bounds. If they’re not, you can’t grow.” - John Hewitt “There’s nothing more fun than changing and improving lives.” - John Hewitt If you enjoyed this episode, would you please share it with others and leave us a review? About John Hewitt John T. Hewitt is an American entrepreneur and founder of Jackson Hewitt, Liberty Tax Service, and Loyalty Brands. Together these companies account for approximately 10,000 tax preparation and business services franchises in the USA and Canada. In addition, Hewitt is a pioneer in the development and use of specialized tax-preparation software, which is now the industry’s standard practice. After leaving Jackson Hewitt in 1996, John decided to launch a new company that would be the vehicle for further marketing and brand development innovations, Liberty Tax Service. The new company initially focused its operations in Canada. Liberty Tax Service was launched there when Hewitt purchased a Canadian tax company on September 1, 1997. The new concern achieved a huge measure of success by opening more than 4,000 offices in North America by 2012 which made it the fastest-growing major tax-preparation company in history. Liberty Tax Service is best known for the costumed "wavers" dressed as the Statue of Liberty used in front of offices across the country. Hewitt left Liberty Tax Service in 2018 and found Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:51:15

Ask host to enable sharing for playback control

Time is of the Essence Solocast with Jason Mudd of Axia Public Relations

1/29/2024
In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd On Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies Resources Jason Mudd on LinkedInJason Mudd on ‘X’ Additional Episode Resources How to use newsjacking to support brand awareness and engagementWhat is news? 10 elements of news and newsworthinessWhat is earned media (coverage)?The documented proven process for earned media coverage5 tips for responding to reporters’ media relations query tools Additional Resources from Axia Public Relations On Top of PR podcastAxia Public Relations Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:20:36

Ask host to enable sharing for playback control

How to leverage a one-person social media team with Jacob Shipley

1/15/2024
In this episode, Jacob Shipley joins On Top of PR host Jason Mudd to discuss how a one-person social media team works, as well as some social media tips, tricks, and trends. Guest: Our episode guest is Jacob Shipley. He started as the first social media hire at YouVersion. He now works for Tyson Foods and has built his own LinkedIn following, leading him to start a social media content strategy newsletter. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jacob Shipley Jacob started as the first social media hire at YouVersion, an app with half a billion downloads. While there, YouVersion's Instagram grew by over a million followers two years in a row. Their TikTok grew from 0 to 300,000 in less than 6 months. In his current role at Tyson Foods, he handles the technology and execution for organic social, paid social, and first-party data collection. Jacob also has a weekly newsletter, Social Studies, which has one goal: to help social media managers take their game to the next level. Resources Jacob Shipley on LinkedInJacob Shipley on ‘X’newsletterDave Adamson on ‘X’Tommy Clark on ‘X’ Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public RelationsSocial Media Content Calendar TemplatesSupport the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:35:08

Ask host to enable sharing for playback control

The ROI of LOL with Steve Cody

1/1/2024
Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Steve Cody Steve Cody is a multifaceted individual, blending his love for climbing, comedy, and writing. From summiting the highest peaks in Africa and Europe to raising over $50,000 for charities through stand-up comedy shows, he finds pride in diverse accomplishments. Additionally, as a writer, he contributes to Inc.com, maintains a daily blog, and has made notable appearances on CNBC, MSNBC, NPR, and other prominent media outlets, as well as authoring his book: "The ROI of LOL." Guest’s contact info and resources: Steve Cody on LinkedInSteve Cody on “X Additional Episode Resources: WSJ: Why Is Everyone So Unhappy?The ROI of LOL Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public Relations Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:38:58

Ask host to enable sharing for playback control

AI for Strategy, Measurement, and Monitoring with Dan Gaynor from Signal AI

12/18/2023
Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling communications and marketing executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks. Dan oversees Signal AI Strategic Solutions, which is the company's insights division, and works hand-in-hand with CCO's, CMO's, and CEO's to shape strategy and deploy AI across industries like big tech, pharma, and sustainability. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Dan Gaynor Dan Gaynor is a founder of Kelp Data, the first AI-powered platform for corporate reputation. The company’s data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling communications and marketing executives to shift their strategies, capitalize on emerging opportunities, or mitigate new risks. Kelp was acquired by Signal AI, which serves 40% of the Fortune 500, in July 2022. The deal brings together industry corporate reputation insights with Signal’s tech stack and global data sources, enabling enterprises to better understand where their reputation stands and how to strengthen it. Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:43:08

Ask host to enable sharing for playback control

AI in Public Relations with Antony Cousins, Executive Director for AI Strategy at Cision

12/4/2023
Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Antony Cousins Over the last 23 years, Ant has held diverse roles in media relations, strategic communications, political analysis, counter-terrorism, and, over the last 10 years, AI-tech leadership including CEO of an AI startup focused on detecting fake news and misinformation. Ant is currently Head of AI Strategy for Cision, the largest global provider of media intelligence technology as well as the Tech Hub Chair of the Association for Measurement and Evaluation of Communications (AMEC). He is an accredited PR practitioner, CIPR committee member, part of the UK's All-Party parliamentary group on AI, and was named in PRWeek's 'Dashboard 25' in 2023 for tech influencers. Episode recorded: November 13, 20 Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:45:00

Ask host to enable sharing for playback control

How to use editorial calendars to get earned media coverage with Jason Mudd

11/20/2023
Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon. Resources Jason Mudd on LinkedIn Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public RelationsFree Blog Editorial Calendar TemplateEditorial calendars: A PR pro’s best friend Sponsored by: On Top of PRAxia Public RelationsReviewMaxerSupport the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:31:08

Ask host to enable sharing for playback control

How PR can help journalism survive with Tina McCorkindale

11/6/2023
Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Tina McCorkindale Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a nonprofit research foundation devoted to research that matters to the public relations and communications profession. Prior to that, she was a university professor and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession. Resources Tina McCorkindale on LinkedInInstitute for Public RelationsThe Expanding News Desert (UNC) Reports Episode recorded: October 23, 2023 Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:33:49

Ask host to enable sharing for playback control

How to prepare for any communication crisis with Tom Ciuba

10/24/2023
Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Tom Ciuba Tom has been a professional communicator for 15 years and currently serves as Vice President of Communications at a freight transportation company. His diverse background includes roles in consumer PR, association marketing, and employee communications. Additional Episode Resources: Tom Ciuba on LinkedInGenesee & WyomingStrengthening a Crisis Comms Plan Amid Disruptions Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public RelationsCrisisPointEpisode recorded: October 11, 2023 Sponsored by: On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:29:38

Ask host to enable sharing for playback control

Media Relations Best Practices With Axia

10/9/2023
In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About the Axia Team Guest’s Contact Info and Resources: Top PR pros share their tips for earning media coverageTop 5 media relations practices to attract more coverage Support the show On Top of PRAxia Public RelationsReviewMaxer

Duration:01:10:08

Ask host to enable sharing for playback control

Encouraging Words in Your Storytelling Journey with Ken Melton

9/25/2023
Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about public relations, employee engagement, storytelling, teaching, and writing. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? Contact Ken Melton: Ken Melton on Twitter Ken Melton on LinkedIn Johns Hopkins Applied Physics Laboratory website Additional Resources: Encouragement for your writing journey PRSA articleNewsjack your way into the spotlightOn Top of PR podcastAxia Public RelationsEpisode recorded: September 6, 2023 Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:34:19

Ask host to enable sharing for playback control

Earned media coverage doesn’t work the way you think it does with Jason Mudd

9/11/2023
Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon. Five things you’ll learn from this episode: 1. Why media coverage needs to feature your company’s products or services 2. Why more prominent, bigger media isn’t always better 3. Why you should act like a billion dollar company for media coverage 4. How to act like a publicly traded company in the media 5. How to make journalists care about your company and pitches Quotables: If you enjoyed this episode, please share it with others and leave us a review! About Jason Mudd: Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon. Guest’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInAdditional Resources from Axia Public Relations: How to measure and categorize the different tiers of news media outlet types3 crucial differences between a news story and a feature story that will make you a better writerWhat is news? 10 elements of news and newsworthiness60 Second ImpactSupport the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:36:43

Ask host to enable sharing for playback control

The benefits of purpose-driven storytelling

8/29/2023
Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Pam Fultz Pam Fultz, M.S., APR, is an educator, public relations professional, and volunteer. She works as the senior community relations manager of Vi at Bentley Village and teaches as an adjunct lecturer for the University of Florida and Northeastern University. Pam teaches graduate courses in Public Relations Measurement & Evaluation, Public Interest Communications: Measuring Social Change, and Crisis Communications. She also serves as a Wildlife Committee ambassador for the Conservancy of Southwest Florida. Pam holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston and a Bachelor of Science degree in communications from Wright State University in Dayton, Ohio. She is a past president of PRSA’s Gulf Coast chapter. Guest’s contact info and resources: Pam Fultz on LinkedInBentley VillageEpisode recorded: Aug. 23, 2023 Sponsored by: On Top of PRAxia Public RelationsReviewMaxerSupport the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:22:45

Ask host to enable sharing for playback control

Disaster Communications: 5 Ways to Make the Most of A Bad Situation with Amy Susán

8/15/2023
Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? Guest’s contact info and resources: Amy Susán on LinkedInAmy Susán on TwitterEquipmentShare WebsiteRagan Communications AI CertificationAdditional Resources: 3 crisis communication action steps to takeEffective crisis communications with Christopher BrittonHow our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations Episode recorded: August 3, 2023 Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:40:55

Ask host to enable sharing for playback control

Franchising, Home Improvement & Home Services with Ryan Spalding

7/5/2023
Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? About Ryan Spalding Ryan Spalding of Toronto, Canada, is the Director of Franchise Marketing at Garage Living. Before breaking into the franchising and home improvement industry, Ryan worked in marketing for the music industry for 17 years. He worked with both Warner Music Canada and Dine Alone Records. Ryan joined Garage Living in 2020 where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:33:41

Ask host to enable sharing for playback control

PR tips with a former news anchor with Bob Wiltfong

6/20/2023
Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: Quotables Guest’s contact info and resources: Bob Wilfong on FacebookBob Wilfong on LinkedInBob Wilfong websiteAdditional Resources: Ten quick PR TipsWhy is the news media important?The best media pitch is a story that's already done — and copy edited!Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:29:54

Ask host to enable sharing for playback control

How our PR firm is using AI and how you can too

6/6/2023
Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies. Guest’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInJason Mudd on FacebookAxia Public RelationsAdditional Resources: Create a usage policy for AI-generated contentHow PR Professionals Can Use Artificial Intelligence Tools To Enhance Their WorkChatGPTSupport the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:27:38

Ask host to enable sharing for playback control

Shattering the Six Gender Bias Barriers Still Holding Women Back at Work with Amy Diehl

5/1/2023
Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Amy Diehl Amy Diehl, Ph.D., is the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. She was named to the 2020 EdTech Dean’s List of Higher Ed IT Influencers Worth a Follow. She was also named a 2019 Central Penn Business Journal Woman of Influence and received the 2016 Women and Leadership Affinity Group Outstanding Scholarship for Emerging Scholars Award from the International Leadership Association. Order Amy Deihl's new book, Glass Walls: Shattering the Six Gender Bias Barriers Still Holding Women Back at Work at https://amzn.to/3O49bP5 Disclosure: Support the Show. On Top of PRAxia Public RelationsReviewMaxer

Duration:00:28:11