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On Top of PR with Jason Mudd

Business & Economics Podcasts

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Location:

United States

Description:

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Language:

English


Episodes

Embracing the power of “No” and storytelling with keynote speaker, author, and actor Rob Biesenbach

7/12/2022
Our episode guest is Rob Biesenbach, keynote speaker, author, and retired actor. He worked in corporate communications by day and began a secondary career of acting at night. From there, he launched his keynote speaking business and has been teaching people the lessons he learned from acting and improv and how to implement them into corporate communications and business. Five things you’ll learn from this episode: Quotables About Rob Biesenbach Rob Biesenbach is a keynote speaker,...

Duration:00:25:41

Fanocracy: What is it and what does it mean? With author David Meerman Scott

6/28/2022
Our episode guest is David Meerman Scott, author of “Fanocracy” and the “New Rules of Marketing and PR” series. David is passionate about the band the Grateful Dead, surfing, and a few other things, as well as sharing research and advice to improve companies’ marketing strategies. Five things you’ll learn from this episode: Quotables About David Meerman Scott David started writing books, speaking at events, and advising emerging companies on how to align marketing with the ways people...

Duration:00:35:13

Ethical behavior with PRSA’s 2016 National Chair and EthicalVoices host Mark McClennan

6/14/2022
Our episode guest is Mark McClennan, founder, CEO, and host of EthicalVoices and GM of C+C in Boston, a purpose-driven firm. He was also the 2016 PRSA National Chair. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review. Guest’s contact info and resources: Mark McClennan on TwitterMark McClennan on LinkedInEthicalVoicesAdditional Resources: PRSA Code of EthicsThe Arthur Page Society ethics6 steps to ethical...

Duration:00:33:15

14 ways to save money with a PR agency with Jason Mudd

5/31/2022
Jason Mudd tells how to use bundling and referral services, budget depending on PR needs, and more. Five things you’ll learn from this episode: Quotable Jason Mudd’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInAxia Public RelationsAdditional Resources: Business WirePR NewswireGlobeNewswirePRWebAxia's CrisisPoint3 crisis communication action steps to takeCan your insurance cover the costs of hiring crisis public relations?"Managing Public Relations in a Crisis”...

Duration:00:32:04

Cybersecurity and Crisis Communications with Bryce Austin, ​​TCE Strategy

5/17/2022
Bryce Austin is a foremost expert, author, keynote speaker and adviser on cybersecurity. As the CEO of TCE Strategy, he is a leading voice on emerging technology and cybersecurity issues. He actively advises the boards of companies in industries as diverse as financial services, retail, health care, technology, e-commerce, and manufacturing. Five things you’ll learn from this episode: Quotables Guest’s contact info and resources: Bryce Austin’s LinkedInBryce Austin’s TwitterBryce...

Duration:00:32:59

What to do if illegal activity occurs in your organization with Gunster Law Firm’s Jonathan Osborne

5/3/2022
Our episode guest is Jonathan Osborne, business shareholder and co-chair of White Collar Defense and Investigations with Gunster law firm. Jonathan tells what to do after alleged or confirmed illegal activity in your organization. Five things you’ll learn from this episode: Quotables About Jonathan Osborne Jonathan K. Osborne began his practice at Gunster and later returned to the firm after serving in the U.S. Department of Justice as an Assistant United States Attorney in the Southern...

Duration:00:29:40

How to be a great Chief Marketing Officer with Mercer Island Group’s Steve Boehler

4/19/2022
Our episode guest is Steve Boehler, Founder of Mercer Island Group. He’s worked with well-known brands such as Tide, Pringles and Jif. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Steve Boehler Steve Boehler has led consulting teams on behalf of clients as diverse as Nokia, HP, Microsoft, Sprint, Nintendo, Abbott Laboratories and numerous others. He founded MIG after serving as a...

Duration:00:39:10

Marketing Mess to Brand Success with Franklin Covey's Scott J. Miller

4/5/2022
Our episode guest is Scott Miller, Special Advisor on Thought Leadership for the Franklin Covey Company and host of their weekly podcast series, On Leadership with Scott Miller. Scott is also the author of several books. Five things you’ll learn from this episode: Quotables Tim FerrissIf you enjoyed this episode, would you please share it with others and leave us a review? Guest’s contact info and resources: Scott J. Miller's TwitterScott J. Miller's LinkedInScott J. Miller's...

Duration:00:27:26

Building a brand and reputation for staffing and human resources companies with Jason Mudd

3/22/2022
In this solocast episode, host Jason Mudd describes how to build a brand and reputation for staffing and human resources companies using ADP monthly job reports. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! Episode recorded: October 26, 2021 Watch the episode here Guest’s contact info and resources: Jason's TwitterJason's LinkedInAxia Public RelationsAdditional Resources: ADP National Employment...

Duration:00:14:29

Environment, social and governance in communications with Alison Taylor, Ethical Systems

3/1/2022
Alison Taylor of Ethical Systems and Jason Mudd discuss how to tackle ESG (Environment, Social, and Governance) in the corporate communications world. Guest: Alison Taylor is the Executive Director of Ethical Systems, a research collaboration based at NYU Stern School of Business. She is also a professor at Stern and is writing a book for Harvard Business Review Press on how companies can do the right thing in a turbulent world. It will be published in 2023. Five things you’ll learn from...

Duration:00:27:42

How brands feel about their abilities to endure the recession with Drew McLellan and Susan Baier

2/15/2022
Drew and Susan discuss their findings from the eighth annual Agency Edge Research Series, using input from approximately 1,200 clients in the U.S. spanning multiple industries. This study explores how clients feel about their organization’s ability to endure the recession, the actions they’ve already taken, and how likely they are to make changes that could either positively or negatively affect their agencies. Guests: Susan Baier is the CEO of Audience Audit and has been a marketing...

Duration:00:33:43

Responding to slander with attorney Thomas Julin, Gunster Law Firm

2/1/2022
Our episode guest is Thomas Julin, First Amendment attorney, business litigator, and shareholder at Gunster Law Firm. Thomas has more than 30 years of experience advising companies and the media on free speech issues and libel claims. Topic: In this episode, Gunster’s Thomas Julin and host Jason Mudd share how brands can react to unfair news treatment and important federal statutes that come into play. Five things you’ll learn from this episode: Quotables Important links: Google...

Duration:00:37:14

Effective crisis communications with Christopher Britton, RockDove Solutions

1/18/2022
Our episode guest is Christopher Britton, chief operating officer of RockDove Solutions. He has decades of executive leadership experience and is known for creating and improving successful public and private companies, such as AT&T and Rosetta Stone. Topic: Christopher Britton and Jason Mudd discuss best practices for organizations to consider when preparing for inevitable crises. These involve leveraging technology, forming response plans, and practicing within your team. Five things...

Duration:00:29:53

What to ask before hiring a PR agency with Jason Mudd

1/4/2022
Five things you’ll learn from this episode: Quotables About Jason Mudd Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. Clients love Jason’s passion, innovation, candor, commitment,...

Duration:00:14:58

Marketers and Data Privacy with attorney Sharon Toerek, Toerek Law

12/21/2021
Our guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Sharon Toerek Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio. She focuses on clients...

Duration:00:33:18

How to boost HR effectiveness with CEO of VIVO Growth Partners, Molly Eyerman

12/7/2021
Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly is an HR expert who helps companies recruit, manage, and retain top talent. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Molly Eyerman Our episode guest is Molly Eyerman, founder and CEO of VIVO Growth Partners. Molly helps companies develop their most valuable assets – their people. She assists with...

Duration:00:26:46

Using psychology to become a better leader with psychologist and educator, Dino Signore

11/23/2021
Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is an entrepreneur, educator, and psychologist. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Dino Signore Our episode guest is Dino Signore, manager of entrepreneurial education at the Edward Lowe Foundation and president of Signore Group. Dino is...

Duration:00:38:38

Improving media relations with APR consultant, Ashley Billings

11/9/2021
Our episode guest is Ashley Billings, Media Relations Consultant at Axia. Ashley is an award-winning ABC, CBS, Fox, and NBC-affiliate TV news reporter in California, Jacksonville, and D.C. Clients love her ability to translate PR messages into TV news stories. She joined Axia in June 2018. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Ashley Billings Our episode guest is Ashley...

Duration:00:32:45

Why your news release didn’t get coverage with Jason Mudd

10/26/2021
Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July 2002. Forbes named Axia as one of America’s Best PR Agencies. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us...

Duration:00:19:01

Get and keep a seat at the table with FanDuel’s Chris Jones

10/12/2021
Learn how to get and keep a seat at the table by being brave and proactive with management with FanDuel’s Chris Jones, Vice President of Corporate Communications at FanDuel. With more than 25 years of diverse experience in the communications field, Chris has a unique view on what it takes to be successful. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Chris Jones Our episode guest is...

Duration:00:29:25