On Top of PR with Jason Mudd

Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Antony Cousins Over the last 23 years, Ant has held diverse roles in media relations, strategic communications, political analysis, counter-terrorism, and, over the last 10 years, AI-tech leadership including CEO of an AI startup focused on detecting fake news and misinformation. Ant is currently Head of AI Strategy for Cision, the largest global provider of media intelligence technology as well as the Tech Hub Chair of the Association for Measurement and Evaluation of Communications (AMEC). He is an accredited PR practitioner, CIPR committee member, part of the UK's All-Party parliamentary group on AI, and was named in PRWeek's 'Dashboard 25' in 2023 for tech influencers. Episode recorded: November 13, 2023 Support the showOn Top of PRAxia Public RelationsReviewMaxer

Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon. Resources Jason Mudd on LinkedIn Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public RelationsFree Blog Editorial Calendar TemplateEditorial calendars: A PR pro’s best friend Sponsored by: On Top of PRAxia Public RelationsReviewMaxerSupport the showOn Top of PRAxia Public RelationsReviewMaxer

Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Tina McCorkindale Tina McCorkindale, Ph.D., APR, is the President and CEO of the Institute for Public Relations, a nonprofit research foundation devoted to research that matters to the public relations and communications profession. Prior to that, she was a university professor and has more than 10 years of experience working in corporate communication and analytics. She serves on the boards of several industry associations and has received several awards for her contributions to the profession. Resources Tina McCorkindale on LinkedInInstitute for Public RelationsThe Expanding News Desert (UNC) Reports Episode recorded: October 23, 2023 Support the showOn Top of PRAxia Public RelationsReviewMaxer

Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Tom Ciuba Tom has been a professional communicator for 15 years and currently serves as Vice President of Communications at a freight transportation company. His diverse background includes roles in consumer PR, association marketing, and employee communications. Additional Episode Resources: Tom Ciuba on LinkedInGenesee & WyomingStrengthening a Crisis Comms Plan Amid Disruptions Additional Resources from Axia Public Relations: On Top of PR podcastAxia Public RelationsCrisisPointEpisode recorded: October 11, 2023 Sponsored by: On Top of PR is produced by Axia Public Relations, named by Forbes Magazine as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands. Support the showOn Top of PRAxia Public RelationsReviewMaxer

In this episode, Kasey Klee, Marjorie Comer, and Bob Wiltfong join On Top of PR host Jason Mudd to discuss media relations best practices. Guest: Our episode includes Axia’s news team: Kasey Klee, Account Executive; Marjorie Comer, News Media Consultant; Bob Wiltfong, Public Relations Account Director; and Jason Mudd, CEO. Together they discuss the five best practices that come with media relations: preparing, relationship building, messaging, pitching, and following up. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About the Axia Team Guest’s Contact Info and Resources: Top PR pros share their tips for earning media coverageTop 5 media relations practices to attract more coverage Support the showOn Top of PRAxia Public RelationsReviewMaxer

Explore the world of storytelling and communication with host Jason Mudd and guest Ken Melton, Communication Strategist at Johns Hopkins. Guest: Our episode guest is Ken Melton, Communication Strategist at Johns Hopkins Applied Physics Laboratory. Ken is a retired U.S. Marine public affairs specialist with a master's in public relations from Georgetown University and a bachelor's in communications from the University of Maryland Global Campus. He's passionate about public relations, employee engagement, storytelling, teaching, and writing. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? Contact Ken Melton: Ken Melton on Twitter Ken Melton on LinkedIn Johns Hopkins Applied Physics Laboratory website Additional Resources: Encouragement for your writing journey PRSA articleNewsjack your way into the spotlightOn Top of PR podcastAxia Public RelationsEpisode recorded: September 6, 2023 Support the showOn Top of PRAxia Public RelationsReviewMaxer

Explore earned media coverage insights with Jason Mudd, CEO of Axia Public Relations, and gain valuable insights into effective PR strategies. Guest Bio: Our episode guest is Jason Mudd, the CEO of Axia Public Relations and a trusted adviser to some of America's most admired brands. With a career spanning decades, he has worked with prominent organizations, including American Airlines, Hilton, and Verizon. Five things you’ll learn from this episode: 1. Why media coverage needs to feature your company’s products or services 2. Why more prominent, bigger media isn’t always better 3. Why you should act like a billion dollar company for media coverage 4. How to act like a publicly traded company in the media 5. How to make journalists care about your company and pitches Quotables: If you enjoyed this episode, please share it with others and leave us a review! About Jason Mudd: Jason Mudd is the CEO of Axia Public Relations, with a career spanning decades and collaborations with prominent organizations, including American Airlines, Hilton, and Verizon. Guest’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInAdditional Resources from Axia Public Relations: How to measure and categorize the different tiers of news media outlet types3 crucial differences between a news story and a feature story that will make you a better writerWhat is news? 10 elements of news and newsworthiness60 Second ImpactSupport the showOn Top of PRAxia Public RelationsReviewMaxer

Pam Fultz and Jason Mudd discuss the importance of purpose-driven storytelling for PR professionals. Guest: Our episode guest is Pam Fultz, Senior Community Relations Manager at Bentley Village. Pam is also an adjunct lecturer for the University of Florida and Northeastern University. She is a past president of PRSA’s Gulf Coast chapter. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Pam Fultz Pam Fultz, M.S., APR, is an educator, public relations professional, and volunteer. She works as the senior community relations manager of Vi at Bentley Village and teaches as an adjunct lecturer for the University of Florida and Northeastern University. Pam teaches graduate courses in Public Relations Measurement & Evaluation, Public Interest Communications: Measuring Social Change, and Crisis Communications. She also serves as a Wildlife Committee ambassador for the Conservancy of Southwest Florida. Pam holds a Master of Science degree in corporate and organizational communications from Northeastern University in Boston and a Bachelor of Science degree in communications from Wright State University in Dayton, Ohio. She is a past president of PRSA’s Gulf Coast chapter. Guest’s contact info and resources: Pam Fultz on LinkedInBentley VillageEpisode recorded: Aug. 23, 2023 Sponsored by: On Top of PRAxia Public RelationsReviewMaxerSupport the showOn Top of PRAxia Public RelationsReviewMaxer

Amy Susán and Jason Mudd discuss disaster communications and five ways to make the most of a bad situation. Guest: Our episode guest is Amy Susán of Columbia, Missouri. She is the Director of PR and Communications at EquipmentShare, where she harnesses digital tools and an engaging approach to develop and guide mission-based visions, influential brands with purpose, and unforgettable campaigns. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? Guest’s contact info and resources: Amy Susán on LinkedInAmy Susán on TwitterEquipmentShare WebsiteRagan Communications AI CertificationAdditional Resources: 3 crisis communication action steps to takeEffective crisis communications with Christopher BrittonHow our PR firm is using AI and how you can too with Jason Mudd, CEO of Axia Public Relations Episode recorded: August 3, 2023 Support the showOn Top of PRAxia Public RelationsReviewMaxer

Ryan Spalding and Jason Mudd discuss franchising, home improvement and home services. Guest: Our episode guest is Ryan Spalding of Toronto, Canada. He is the Director of Franchise Marketing at Garage Living where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. Five things you’ll learn from this episode: Quotables: If you enjoyed this episode, would you please share it with others and leave us a review? About Ryan Spalding Ryan Spalding of Toronto, Canada, is the Director of Franchise Marketing at Garage Living. Before breaking into the franchising and home improvement industry, Ryan worked in marketing for the music industry for 17 years. He worked with both Warner Music Canada and Dine Alone Records. Ryan joined Garage Living in 2020 where he has created and implemented the marketing strategy for over 40 franchise locations and leads the marketing team across all marketing channels. Support the showOn Top of PRAxia Public RelationsReviewMaxer

Bob Wiltfong and Jason Mudd discuss PR tips from a former news anchor. Guest: Our episode guest is Bob Wiltfong, a retired TV News personality and now Axia’s Public Relations Account Director. Five things you’ll learn from this episode: Quotables Guest’s contact info and resources: Bob Wilfong on FacebookBob Wilfong on LinkedInBob Wilfong websiteAdditional Resources: Ten quick PR TipsWhy is the news media important?The best media pitch is a story that's already done — and copy edited!Support the showOn Top of PRAxia Public RelationsReviewMaxer

Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations. Five things you’ll learn about in this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Jason Mudd Jason Mudd is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies. Guest’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInJason Mudd on FacebookAxia Public RelationsAdditional Resources: Create a usage policy for AI-generated contentHow PR Professionals Can Use Artificial Intelligence Tools To Enhance Their WorkChatGPTSupport the showOn Top of PRAxia Public RelationsReviewMaxer

Amy Diehl and Jason Mudd discuss how bias against women persists in female-dominated workplaces. Guest: Our episode guest is Amy Diehl, Ph.D., the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Amy Diehl Amy Diehl, Ph.D., is the chief information officer at Wilson College and a workplace gender bias expert and consultant. She has a 27-year career in information technology and is a prominent gender equity researcher. Her work has been published in academic journals, book chapters, and in Fast Company, Ms. Magazine and Harvard Business Review. She was named to the 2020 EdTech Dean’s List of Higher Ed IT Influencers Worth a Follow. She was also named a 2019 Central Penn Business Journal Woman of Influence and received the 2016 Women and Leadership Affinity Group Outstanding Scholarship for Emerging Scholars Award from the International Leadership Association. Order Amy Deihl's new book, Glass Walls: Shattering the Six Gender Bias Barriers Still Holding Women Back at Work at https://amzn.to/3O49bP5 Disclosure: One or m Support the showOn Top of PRAxia Public RelationsReviewMaxer

Guest: Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Alan Cohen Our episode guest is Alan Cohen, an author, public speaker, executive coach, and trainer for organizations and individuals seeking to maximize potential and drive peak performance in their lives, organizations, and careers. He is a Ted Talk speaker, and trains other speakers to speak on the stage and to use speaking to grow their business. Spending decades as both a marketing expert and Human Resources consultant, he presided over the successful launch of the Harry Potter series as Scholastic’s Director of Marketing, as well as Director of Communications for the Broadway League. As an Executive Coach, Alan has worked with global organizations including Bloomberg, Tiffany, American Express, NBC, Bravo, Edelman Public Relations and MetLife. Guest’s contact info and resources: Alan Samuel Cohen Coaching and SpeakingAlan Samuel Cohen Coaching and Speaking on FacebookAlan Samuel Cohen on LinkedInSupport the showOn Top of PRAxia Public RelationsReviewMaxer

Guest: Our episode guest is Dave Auchter, vice president at Haskell. In this episode, Dave Auchter joins host Jason Mudd to discuss all things content. They discuss the three pillars of content and other information regarding technology Haskell uses and how they keep their job sites safe. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? About Dave Auchter Dave is chief marketing officer at Haskell overseeing enterprise-wide corporate marketing. Haskell delivers more than $2 billion annually in architecture, engineering, construction (AEC) and consulting solutions to assure certainty of outcome for complex capital projects worldwide. Dave Auchter’s contact info and resources: Dave Auchter on LinkedInHaskell’s websiteAdditional Resources: Motivating your employee with the value of PRDisclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Sponsored by: On Top of PRAxia Public RelationsOn Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews. Support the showOn Top of PRAxia Public RelationsReviewMaxer

Jason Mudd discusses best practices for procurement in public relations with Leah Power. Guest: Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Leah Power Our episode guest is Leah Power. Leah has been working with agency leaders and their executive teams for over 25 years – first agency-side at media and creative agencies in Canada and the U.S., and now at the Institute of Canadian Agencies, the not-for-profit trade association agencies across Canada. Guest’s contact info and resources: Leah Power on TwitterLeah Power on LinkedInLeah's podcast Additional Resources: www.20percent.com/ Additional Resources from Axia Public Relations: Hiring a PR agency with Shannyn LeeThe cost of hiring in-house PR vs. a PR agency with Jason Mudd Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Support the showOn Top of PRAxia Public RelationsReviewMaxer

Jason Mudd discusses his podcast journey in this solocast for our 100th episode of On Top of PR. Guest: Our solocast is with host Jason Mudd, CEO at Axia Public Relations. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, would you please share it with others and leave us a review? Guest’s contact info and resources: Jason Mudd on TwitterJason Mudd on LinkedInAxia Public Relations Additional Axia Resources: Axia 60 Second ImpactTake our On Top of PR audience questionnaire!Axia’s Services Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Support the showOn Top of PRAxia Public RelationsReviewMaxer

Casey Mank and Jason Mudd discuss best practices for internal communications. Guest: Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg’s, Sephora, and Mastercard. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Casey Mank Our episode guest is Casey Mank, co-founder of Bold Type, a woman-owned communications skills training firm that focuses on workplace writing skills. She's led writing workshops for organizations including Kellogg's, Sephora, and Mastercard. Mank has a background as an English teacher, teaching in different programs and schools around Georgetown University. She’s previously been at the business school and currently teaches in the school of nursing at Georgetown’s medical campus. Mank got into teaching professional teams how to do their workplace writing tasks and likes to stay on the line between academia and workplace writing. Support the showOn Top of PRAxia Public RelationsReviewMaxer

Kim Ades and Jason Mudd discuss recruiting and retaining young PR professionals. Guest: Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Kim Ades Our episode guest is Kim Ades, the founder of Frame of Mind CoachingTM and co-founder of The Journal That Talks BackTM. She's a pioneer in leadership coaching and thought mastery. She uses her unique philosophy and direct coaching style to help leaders identify their blind spots and learn to direct their thinking to achieve extraordinary results. Guest’s contact info and resources: Kim Ades on TwitterKim Ades on LinkedInFrame of Mind CoachingAdditional Resources: The Journal That Talks BackAdditional Axia Resources: How to stay positive when working in PRLeadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcast Disclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Episode recorded: September 15, 2022 Support the showOn Top of PRAxia Public RelationsReviewMaxer

Mark Mohammadpour and Jason Mudd discuss easing stress that comes with working in the PR industry. Guest: Our episode guest is Mark Mohammadpour, the founder and chief well-being officer at Chasing the Sun. After experiencing the stress of the PR industry and realizing the toll it took on his body, he made a change in his life, allowing him to lose 150 pounds and help others with their well-being too. Five things you’ll learn from this episode: Quotables If you enjoyed this episode, please share it with others and leave us a review! About Mark Mohammadpour Mark Mohammadpour is the founder and chief well-being officer at Chasing the Sun. After spending his public relations career as an executive at Edelman and Weber Shandwick, and after losing and keeping off 150 pounds over the last decade, Mark launched Chasing the Sun to empower PR professionals to prioritize their well-being so they can shine in the family room and the board room. Guest’s contact info and resources: Mark Mohammadpour on TwitterMark Mohammadpour on LinkedInChasing the SunAdditional Resources: Chasing the Sun: Your Chief Wellness Podcast with Mark MohammadpourAdditional Axia Resources: How to stay positive when working in PRLeadership’s responsibility of mental wellbeing with Vance Meyer | On Top of PR podcastDisclosure: One or more of the links we shared here might be affiliate links that offer us a referral reward when you buy from them. Support the showOn Top of PRAxia Public RelationsReviewMaxer