On Top of PR with Jason Mudd

Send us a text In this episode, Tyra Tutor joins host Jason Mudd to discuss career longevity, leadership tips, marketing strategies, and remote work trends. Tune in to learn more! Our Guest: Our episode’s special guest is Tyra Tutor, president and CEO of TAD PGS, Adecco Group's government solutions subsidiary. Tyra’s Adecco Group career spans 27 years, with roles leading investor relations, communications, marketing, mergers and acquisitions, special projects, and more. Axia’s friend and VIP client since 2004, Tyra shares some of her secrets to success and longevity in a global organization. Five things you’ll learn from this episode: 1. Career longevity through adaptability 2. Corporate marketing, communication, and development best practices 3. Managing multiple brands, niche marketing, and reputations 4. Day in the life — tips for aspiring CEOs 5. Workplace flexibility and remote work trends Quotables “I had the great privilege of sitting in boardrooms, and in most of my roles, I was the right-hand person of CEOs. I got to witness a lot of great leaders.” — @Tyra Tutor “Have a willingness to learn, a willingness to work hard, and make sure you have a good boss — someone who is willing to give you a chance and to give you new opportunities to make sure you aren’t stagnant in your job.” — @Tyra Tutor “When you have a lot of brands, you're probably not going to be a household name, and you have to be okay with that. So your expectation has to be lower.” — @Tyra Tutor “Work hard, be there when no one else is, and do the tasks that no one else wants to do. Many times, I held roles and took on tasks that were not in my job description, and sometimes, that got me into a meeting I wouldn't otherwise be in.” — @Tyra Tutor “I like to surround myself with people who love to work hard. I'm not saying they don't have balance, but when they're at work, they're working hard. They have a good attitude and are ready to do whatever it takes to finish a job and give ourselves a well-done.” — @Tyra Tutor “The most important thing for the CEO was that what we told our client through marketing, what we told the public through PR, and what we reported to the Wall Street analysts with numbers was all consistent, transparent, and accurate. That hit home for me.” — @Tyra Tutor “One of the challenges that many companies face is marketing multiple brands for different niches. I see this with a lot of companies — they are going after different audiences, different verticals, and not getting the funding necessary to pull all that off.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a colleague or friend. You may also support us through buy me a coffee or by leaving us a quick podcast review. Guest’s contact info and resources: Tyra Tutor on LinkedIn Adecco Group website Support the show On Top of PRAxia Public RelationsReviewMaxer

Send us a text In this solocast episode, On Top of PR host Jason Mudd responds to a fan letter about tips for pitching to podcasts. Tune in to learn more! Five things you’ll learn from this episode: 1. Do your research — know the show 2. Pitch uniqueness and expertise 3. Follow up 4. Avoid common mistakes 5. Preparation and promotion matters Quotables “It’s ultra-important to consume the podcast before pitching to understand its focus.” — @JasonMudd9 “When you send a pitch, provide some context about who your expert is. A link to their LinkedIn profile would be great. If they have a common name like John Smith, maybe include a photo of what they look like so when we’re doing our due diligence, we can easily find them.” — @JasonMudd9 “You’d be better off spending time crafting one great pitch than spending a little time on hundreds of pitches and getting a bunch of no’s. Double down on the shows that have the right audience, the right topic, and the right fit.” — @JasonMudd9 “Come up with a really good topic — something unique that your guest has a provocative, contrarian, or unique point of view on. I’m looking for something that really pops and resonates with our audience.” — @JasonMudd9 “It might be easy to say it’s easier to pitch a podcast than it is a major news outlet, but you’ve got to keep in mind there are big-time podcasts out there that are just as in demand as any mainstream, tier-one media outlet.” — @JasonMudd9 If you enjoyed this episode, please take a moment to share it with a professional colleague or friend. You may also share your experience with others, buy me a coffee, or leave us a quick podcast review. Host contact info and resources: Jason Mudd on X Jason Mudd on LinkedIn Axia Public Relations website Proven process for earned media coverage Solocast 130: Media pitching tips E-book: Learn Media Relations from the Media Additional Resources from Axia Public Relations: Listen to more episodes of the On Top of PR podcast. Find out more about Axia Public Relations. Support the show On Top of PRAxia Public RelationsReviewMaxer

Send us a text In this episode, Mort Crim joins On Top of PR host Jason Mudd to discuss his career highlights, truth in journalism, and his newest memoir, “Anchored: A Journalist’s Search for Truth. Tune in to learn more! Our Guest: Our episode guest is Mort Crim, a retired journalist, author, lecturer, and motivational speaker. He inspired the Anchorman character Ron Burgundy. Five things you’ll learn from this episode: 1. The inspiration behind Anchorman’s Ron Burgundy 2. Mort’s journalism career highlights and pivotal moments 3. Maintaining a trusted image in journalism and PR 4. How the media has changed and ways to adapt 5. Mort’s book, “Anchored: A Journalist’s Search for Truth” Quotables “I have a philosophy that if you run fast enough, old age can’t catch you.” — @Mort Crim “Never have an ego or have arrogance about yourself because you never know when you're going to need help or the support of others in your community.” — @JasonMudd9 “It's all about the story. History is made up of stories. We call journalists the people who write the first draft of history. But that hasn't changed — for all of the technological change, for all the proliferation of media — it's still about content.” — @Mort Crim “Become a good writer, and if you're a good writer, I can teach you how to stand in front of a camera. I can teach you how to hold the microphone. I can teach you how to be a broadcaster. But I can't teach you how to think, and I can't teach you how to write.” — @Mort Crim “Journalism is a profession that requires, first of all, a commitment to honesty and truth. But secondly, you need training. You need to have some understanding and experience in how to recognize a story, how to organize a story, how to tell a story in a way that is meaningful to the audience.” — @Mort Crim “PR needs to be all about the audience of the news outlet when you're pitching media.” — @JasonMudd9 If you enjoyed this episode, please share it with others, buy me a coffee, or leave us a quick podcast review. About Mort Crim Mort Crim is a journalist, author, lecturer, and motivational speaker. He is the main inspiration for the character Ron Burgundy, a news anchor in the Anchorman movie series. His network and local broadcast experience in radio and TV includes five years as a correspondent for ABC in New York City and two decades as a senior editor and anchor for WDIV-TV, an NBC affiliate station in Detroit. He was backup for Paul Harvey’s “The Rest of the Story” radio program for five years. He is the author of eight books, including his most recent memoir, “Anchored: A Journalist's Search for Truth.” Guest’s contact info and resources: Mort Crim on X Mort Crim on LinkedIn Mort Crim on Facebook Mort Crim’s website Support the show On Top of PRAxia Public RelationsReviewMaxer

Send us a text Disclaimer: We edited portions of this recording from its originally aired version at Citizens Property Insurance Corporation's request. In this episode, Doug Filaroski joins host Jason Mudd to discuss how a property insurance company manages crisis communications. Tune in to learn more! Our Guest: Our episode guest is Doug Filaroski, senior communications representative at Citizens Property Insurance. He manages crisis communications projects, provides strategic consulting, and oversees the production of all types of content — from leadership messaging to digital communications and video. Five things you’ll learn from this episode: 1. Citizens Property Insurance’s communications strategies 2. How to respond to a crisis 3. The role of crisis response centers during catastrophic events 4. The importance of fraud prevention campaigns 5. Why companies need a crisis communication plan Quotables “We feel a great responsibility — because we are the state or the people's insurance company — to provide them with good service.” — @Doug Filaroski “Florida was responsible for 79% of all the lawsuits in the United States against property insurance companies.” — @Doug Filaroski “When I started with a company about 10 years ago, I don't think we had as good a plan as we have now. So one of the best tips is to have a plan. Frankly, a lot of people I talk to in crisis communications don't really have a formal plan.” — @Doug Filaroski “I'm personally a big fan of templates. If I have to send the same email twice, I'd sure like to have a template for it for the third time, and I always encourage my teammates to do the same thing.” — @JasonMudd9 “A lot of the comments you're making speak to the culture of your organization and that you obviously care and you're there to serve, as opposed to just being the solution that's the least desirable for your customers. I think that really matters and goes a long way.” — @JasonMudd9 If you enjoyed this episode, please share it with others or leave us a quick podcast review. About Doug Filaroski Doug is a former journalist who's covered presidential campaigns, government corruption, and growth. He now works as a corporate storyteller. After stints at a Fortune 500 company and the JAX Chamber, he moved on to internal, external, and crisis communications for Citizens Property Insurance in Florida. Doug is also the vice president of communications for the Florida Chapter of the International Association of Business Communicators. Guest’s contact info and resources: Doug Filaroski on X Doug Filaroski on LinkedIn Citizens Property Insurance website International Association of Business Communicators International Association of Bu Support the show On Top of PRAxia Public RelationsReviewMaxer