On Top of PR with Jason Mudd-logo

On Top of PR with Jason Mudd

Business & Economics Podcasts

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Location:

United States

Description:

Let us show you how to use the power of PR to build a strong brand and great reputation for your company to attract more leads and earn more customers.

Language:

English


Episodes

Fourteen tips to increase news release engagement that every PR person should know with Business Wire’s Serena Ehrlich

3/2/2021
Learn what you can be doing to increase your news release engagement and how you can use commercial newswires to your benefit with Serena Ehrlich, director of product marketing at Business Wire. She is responsible for Business Wire’s go-to-market marketing strategy, including initiating consumer discovery, supervising product releases, developing market-oriented content, and creating thought leadership initiatives. Five things you’ll learn from this episode: Quotables About Serena...

Duration:00:31:22

Why “storytellers” may not be the best word to describe PR pros with Carnival Cruise Line’s Chris Chiames

2/23/2021
Learn why the word “storytellers” can have a negative connotation for PR pros with our guest Chris Chiames of Carnival Cruise Line. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Chris Chiames Chris Chiames is the chief communications officer for Carnival Cruise Line, the most popular cruise operator in the world. After starting his career in politics, he has spent most of the past 25 years in travel, including...

Duration:00:32:57

How newsrooms post content on their websites with Axia Public Relations’ Jason Mudd, APR

2/16/2021
Learn how newsrooms post stories and content on their websites and what to expect when your story goes live with our host, Jason Mudd, managing partner of Axia Public Relations. Five things you’ll learn from this episode: Quotables About Jason Mudd Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut,...

Duration:00:16:00

Tips on telling your company’s story with Rayonier’s Alejandro Barbero

2/9/2021
Learn how to tell your company’s story by involving employees with our guest Alejandro Barbero, director of strategic development and communications at Rayonier. He makes the complex simple and is constantly taking on new challenges. During his 25 years of global experience, he has taken businesses and teams to places they’ve never been. Five things you’ll learn from this episode: Quotables About Alejandro Barbero Passion, curiosity, tenacity, vision, and fun describe Alejandro Barbero....

Duration:00:38:08

Understanding photography copyright law with Hashtag Legal’s Jamie Lieberman

2/2/2021
Learn how to avoid copyright infringement when using stock photography with our guest Jamie Lieberman, owner and founder of Hashtag Legal. Jamie has been a practicing lawyer for 15 years. Today, she partners with clients across verticals including influencer marketing, creative services, and e-commerce. Five things you’ll learn from this episode: Quotables About Jamie Lieberman Jamie Lieberman, owner and founder of Hashtag Legal, has been a practicing lawyer for 15 years. As an...

Duration:00:26:09

The power of PR measurement with Katie Delahaye Paine

1/26/2021
Our episode guest is Katie Delahaye Paine, aka The Measurement Queen, a pioneer in the measurement field for three decades. Her latest company, Paine Publishing, is the first educational publishing firm entirely dedicated to making more Measurement Mavens. Five things you’ll learn from this episode: Quotables About Katie Delahaye Paine Katie Delahaye Paine, aka The Measurement Queen, has been a pioneer in the measurement field for three decades. She founded two measurement companies,...

Duration:00:34:06

Why marketing is the heart of any enterprise with Jeffrey J. Fox

1/19/2021
Our episode guest is Jeffrey J. Fox, founder of Fox & Company Marketing Consultants and author of 11 bestselling books. For more than 25 years, Jeffrey has been helping clients grow revenues and increase gross margins. Five things you’ll learn from this episode: Quotables About Jeffrey J. Fox For over 25 years, Jeffrey J. Fox has been helping clients grow revenues and increase gross margins. Jeffrey is the founder of Fox & Company, a management consulting firm that shows clients how to...

Duration:00:29:09

10 elements of news and newsworthiness with Axia Public Relations’ Jason Mudd, APR

1/12/2021
Learn what makes a story newsworthy with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Quotables About Jason Mudd Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia in July...

Duration:00:22:05

Four leadership tips to guide you through uncertain times with Ken Jacobs

1/5/2021
Our episode guest is Ken Jacobs PCC, CPC, owner and principal of Jacobs Consulting & Executive Coaching. Ken is an experienced certified coach who helps corporate (and agency) leaders, senior executives, and managers in public relations, marketing, advertising, and/or related communications functions. He focuses on helping others achieve and surpass their organizational, career, and personal goals. Five things you’ll learn from this episode: Quotables About Ken Jacobs Ken is an...

Duration:00:36:21

Breaking into the PR industry as a recent graduate with Colin Wylie

12/29/2020
Our episode guest is Colin Wylie, assistant director for marketing and assessment at the University of Wisconsin Oshkosh, Reeve Union. Colin also serves on the board of directors for PRSA Northeast Wisconsin. Five things you’ll learn from this episode: Quotables About Colin Wylie Colin currently works as the assistant director for marketing and assessment at Reeve Union at the University of Wisconsin Oshkosh. He also serves on the board of directors for PRSA Northeast Wisconsin. Colin...

Duration:00:25:43

A sale is a love affair with Jack Vincent

12/22/2020
Our episode guest is Jack Vincent, Strategic Poet. Jack helps companies sell more effectively, from tactical questioning to killer stories. Five things you’ll learn from this episode: Quotables “We have to get attention in an attractive way. You need to disrupt and get attention to prove you are worthy of my attention.”Contact info and resources: A Sale Is A Love Affair: Seduce, Engage & Win Customers' Hearts@jackvincentLinkedInjackvincent.com Additional...

Duration:00:32:52

Building a successful content strategy with Wounded Warrior Project’s Sherry Sanderford

12/15/2020
Learn the role of content strategy and why a solid content strategy is important to your marketing and PR efforts with our guest Sherry Sanderford, public relations manager at the Wounded Warrior Project. Sherry is a strategic communications leader with extensive experience in corporate, health care, and health technology communications. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Sherry Sanderford Sherry...

Duration:00:34:20

Five questions to ask before sending any corporate communications with Axia Public Relations’ Jason Mudd, APR

12/8/2020
Learn what five questions you should ask yourself and your team before sending any corporate communications to your audience with our host, Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Jason Mudd Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American...

Duration:00:15:36

Why your company marketing efforts should stay active during a recession with Susan Baier and Drew McLellan

12/3/2020
Learn the three ways brands are responding to the current economic climate and why you shouldn’t ditch your marketing efforts during a recession with Susan Baier, president of Audience Audit and Drew McLellan, CEO of Agency Management Institute. Five things you’ll learn from this episode: Quotables About Susan Baier A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers...

Duration:00:36:28

Building media and customer relationships with HARO founder Peter Shankman

12/1/2020
Learn how you can improve yourself and your relationship with the media and your customers with our guest, Peter Shankman, who is an entrepreneur, author, keynote speaker, and Pelton enthusiast. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Peter Shankman The New York Times has called Peter Shankman “a rockstar who knows everything about social media and then some.” He is a five-time best selling author,...

Duration:00:32:15

Job search advice and hiring top PR talent with Nicole Balsam

11/24/2020
Our episode guest is Nicole Balsam, former management consultant at Capstone Hill Search. Balsam has more than six years of experience placing director-level and above candidates in the PR, communications, and marketing space. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Nicole Balsam Nicole Balsam is a former executive search consultant for Capstone Hill Search with more than six years of experience placing...

Duration:00:32:58

Which type of PR agency client are you? with Audience Audit’s Susan Baier

11/19/2020
Our episode guest is Susan Baier, president of Audience Audit. Susan has been a marketing strategist and researcher for more than 30 years and specializes in analyzing audiences. Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? About Susan Baier A marketing strategist and researcher for more than 30 years, Susan is an audience specialist. She crafts custom attitudinal segmentation research for agencies and marketers...

Duration:00:28:34

The cost of hiring in-house PR vs. a PR agency with Axia Public Relations’ Jason Mudd, APR

11/17/2020
Learn the true cost of employing PR professionals inside of your organization with our host Jason Mudd. Jason is the managing partner of Axia Public Relations. Five things you’ll learn from this episode: Quotables About Jason Mudd Jason Mudd, APR, is a trusted adviser and dynamic strategist for some of America’s most admired brands. Since 1994, he's worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort,...

Duration:00:18:57

Engaging employees and creating a positive workplace culture with Richard Hadden

11/10/2020
Our episode guest is Richard Hadden. Richard is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. Five things you’ll learn from this episode: Quotables About Richard Hadden Richard Hadden is an author, speaker, and workplace expert who helps leaders connect people practices with profit performance. A ninth-generation Floridian, Richard has been speaking since he was 18 months old but professionally for the last 20 years. In that...

Duration:00:36:37

Prioritizing PR over advertising with Laura Ries

11/3/2020
Our episode guest is Laura Ries, president at Ries & Ries. Laura is a branding guru and the bestselling author of “The Fall of Advertising & the Rise of PR.” Five things you’ll learn from this episode: Quotables If you enjoyed the episode, would you please leave us a review? Contact info and resources: @lauraries https://www.linkedin.com/in/lauraries/ries.comThe Fall of Advertising and the Rise of PRVisual Hammers Additional Resources: http://reviewmaxer.comhttps://www.axiapr.com/...

Duration:00:26:41