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OneSignal Podcast

Business & Economics Podcasts

A podcast dedicated to helping businesses turn their users into loyalists. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the makers of the most widely used push notification & in-app messaging software in the world.

A podcast dedicated to helping businesses turn their users into loyalists. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the makers of the most widely used push notification & in-app messaging software in the world.

Location:

United States

Description:

A podcast dedicated to helping businesses turn their users into loyalists. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the makers of the most widely used push notification & in-app messaging software in the world.

Language:

English


Episodes

Mobile Games Messaging Best Practices

4/28/2021
Episode 23 welcomes Eyra Dzakuma, Customer Success Manager & Messaging Strategist, to discuss her experience working with some of the largest mobile games on notifications, customer messaging journeys, and to provide an overview of OneSignal's eBook Mastering User Communications in Mobile Games.

Duration:00:14:22

Mobile App Growth & Retention w/ Yodel Mobile's Mick Rigby

4/5/2021
Episode 22 welcomes Mick Rigby, founder & CEO of Yodel Mobile, the multi-time winner of App Growth Agency of the Year who has supported both startups & established businesses successfully launching mobile experiences. Mick joins us to discuss whether you should build a mobile responsive website or mobile app, whether user acquisition or retention is more important, and provides insight into why creativity and messaging language are core strategic pillars of a mobile app's strategic plan.

Duration:00:28:36

Why Use SMS?

1/7/2021
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 21 welcomes Eva Wei, OneSignal's Product Marketing Manager to discuss the launch of SMS functionality and why this is an important channel for customer messaging. Eva joined OneSignal earlier this year after leading customer journey at consumer startup Shift, bringing a wealth of customer messaging experience. Eva discusses the importance of real-time...

Duration:00:16:58

USA Today Sports Media Customer Engagement Practice

12/2/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 20 welcomes John Turner, formerly a journalist turned audience developer at USA Today Sports Media Group who joined us to discuss his experiences developing digital media audiences. John brings a wealth of experience the past decade across old media's transformation to digital (Huntsville Times, The Sporting News, Golfweek) and the tools as well as...

Duration:00:28:48

Customer Engagement Interview Learnings

11/10/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 19 welcomes David Vallance, a journalist with Campfire Labs, who wrote OneSignal's Customer Engagement Journey book. David interviewed a half dozen customer engagement practitioners from a wide range of business types and regions of the world - from SaaS B2B, to professional sports, to consumer media - in an effort to understand best practices and...

Duration:00:20:43

2X eCommerce's Kunle Campbell Talks Shopper Messaging

10/21/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 18 welcomes Kunle Campbell, 2X eCommerce Podcast & eCommerce consultant. Kunle has two decades of digital marketing experience, he's published 263 podcasts and has been an eCommerce expert focusing on driving 2x growth for ecommerce businesses. Kunle joins the OneSignal podcast to discuss the best customer messaging practices for eCommerce businesses.

Duration:00:21:29

Hear How MuteSix Drives eCommerce Growth via User Retention

9/15/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 17 welcomes Moody Nashawaty, MuteSix Chief Strategy Officer, to discuss how they grow eCommerce businesses via user acquisition and retention. Moody has an extensive digital marketing background across lead generation, social and performance marketing before growing MuteSix an acquired agency, now part of the iProspect family under Dentsu.

Duration:00:14:43

Acquisition vs. Retention w/ Martech Podcast Host Benjamin Shapiro

8/26/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 16 welcomes Benjamin Shapiro to discuss user Acquisition vs. Retention. Benjamin has an extensive digital marketing background, working on the marketing team at eBay in the 2000s, and then leading marketing for an assortment of startups before creating the leading podcast on marketing technology called Martech Podcast.

Duration:00:15:44

OneSignal's Co-Founder's Path from Successful Games Artist to Leading with Empathy

8/3/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 15, hosted by Josh Wetzel, welcomes Long Vo, OneSignal's Co-founder & COO to get his story on OneSignal and discuss his approach to culture building. Long's passion is art and specifically game art, he was a co-founder of Gaia Interactive and is well known for his work on the Street Fighter series in the 2000s. Long joins the show to discuss his...

Duration:00:15:58

User Messaging Lessons from Facebook & LinkedIn's Newsfeed

7/6/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 14, hosted by Josh Wetzel, welcomes Zack Hendlin, OneSignal's Vice President of Product. Zack has led product at OneSignal the past 2 years, previously he was a product manager building the LinkedIn and Facebook newsfeed products. Hear Zack's experiences driving customer engagement by delivering the right message at the right frequency can be applied...

Duration:00:22:25

Building Real-Time Infrastructure

6/18/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 13, hosted by Josh Wetzel, welcomes Matt Pillar, OneSignal's Vice President of Engineering. Matt joined OneSignal in March after spending the past 2 years as an engineering manager at Facebook for real-time infrastructure & core data, and previous to that ran engineering as CTO at a messaging task management software startup called Redbooth. I’m...

Duration:00:21:01

CMO's Need New Go 2 Market Plan

6/1/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 12, hosted by Josh Wetzel, welcomes Reid Genauer, a long-time CMO & Digital Subscription expert. Reid has been at the forefront of music, video and creation tool subscription services, eMusic, Bitbop, Magisto/Vimeo & Smule. He is also a successful recording musician as the lead singer of Strangefolk and Assembly of Dust. Reid joins the podcast to...

Duration:00:26:30

Personalization is Not Dead; Love Live Contextual Relevance!

5/19/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 11 has host Josh Wetzel welcoming messaging personalization expert, Kyle Williams, to the podcast. Formerly Google & Kahuna, Kyle co-founded a sales/marketing advisory company, Dogpatch Advisors, where they develop cutting edge outbound marketing personalization campaigns for some of the most successful SaaS companies.

Duration:00:18:59

Hear How Major Grocer Tackles COVID-19 & Innovation w/ Mobile Messaging

5/5/2020
The OneSignal podcast aims to educate listeners on product, industry, and best practices to build a great customer messaging practice. Episode 10 has host Josh Wetzel welcoming grocery senior mobile product manager, Lina Mamut, to the podcast. Previously a founder of a food eCommerce company, Lina presently works for a top 3 global grocery company using mobile products to glue the physical & digital worlds. The discussion starts with the impact of COVID-19, how Innovation happens in a big...

Duration:00:20:53

Hear Google Chrome PM discuss Notifications

3/26/2020
Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer engagement practice, hosted by OneSignal's CRO, Josh Wetzel In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin who interviews Google Chrome Product Manager, PJ McLachlan, to discuss the factors behind Google Chrome's browser notification changes, the future of notifications, and the importance of PWA's (progressive...

Duration:00:15:20

PoC: How to test a SaaS solution to ensure success

2/25/2020
The OneSignal podcast aims to educate listeners on product, industry and best practices as it relates to building and growing a customer messaging practice. This episode is hosted by Josh Wetzel with a veteran sales engineer, Brian Starr, discussing how to properly define proof of concept test to demonstrate the value of a digital service, software as a solution (SaaS).

Duration:00:13:25

Web Push: Browser Prompt Changes; Best Audience Retention Tool & Practices

2/3/2020
Welcome to the OneSignal Podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice, hosted by OneSignal's CRO, Josh Wetzel In this episode, we're joined by OneSignal CEO & Co-founder, George Deglin to discuss web push browser changes, and then we’re joined by a customer success manager, Karima Wagner, on to discuss best practices for web push notifications.

Duration:00:17:48

Squaw Valley Innovates to Deliver an Olympic Experience

1/15/2020
Welcome to the OneSignal podcast where we aim to educate ourselves on product, industry and best practices as it relates to building and growing a customer messaging practice. We're excited to be joined this episode by Tracy Chang, Squaw Valley Holdings Vice President of Digital Marketing. She joins us to discuss how Squaw Alpine has leveraged digital to iterate and improve the resort experience.

Duration:00:19:34

Building Digital Innovations Y!, Polyvore & WhatsApp w/ Pasha Sadri

1/9/2020
The OneSignal Podcast welcomes technical innovation leader, Pasha Sadri, who joins us to discuss the journey working on early Y! products, Google Maps, Y! Pipes, Polyvore and WhatsApp. He talks about how small teams can build great things, how a culture of experimentation is crucial and general lessons on scaling a team and product.

Duration:00:23:03

Scaling Rust to 5 billion messages a day @OneSignal

12/12/2019
We're joined by OneSignal's CTO Joe Wilm to discuss the usage of RUST and how the company evaluates, tests and deploys new programming languages & technologies.

Duration:00:19:56