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OneSignal Podcast

Business & Economics Podcasts

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.

Location:

United States

Description:

A podcast dedicated to helping businesses improve their customer engagement. Covering growth, retention, technical, and industry trend topics, brought to you by OneSignal, the world's most popular customer engagement solution used by 1+ million businesses sending more than 10 billion daily messages.

Language:

English


Episodes
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Understanding OneSignal's MAU Pricing

7/1/2024
Episode 62 of the OneSignal podcast welcomes OneSignal's Eva Wei, Director of Product Marketing. She is here to discuss OneSignal’s pricing evolution, and specifically the introduction of MAU, monthly active users, as the core pricing metric going forward. Here is a link to a blog post that provides more detail about the pricing change. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:18:05

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ROI of Connected Experiences, State of Customer Engagement Report

5/20/2024
Episode 61 of the OneSignal podcast is an audio of the 2024 State of Customer Engagement webinar titled The Magnetism and ROI of Connected Experiences. The report highlights and provides examples, including Zenni, which achieved 2x revenue growth on its email program by building omnichannel customer messaging journeys. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:21:55

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Insights from 4 Trillion Customer Messages

2/15/2024
Episode 60 of the OneSignal podcast welcomes guest Ben Lande, OneSignal’s Lead Data Scientist. Ben joins us to discuss what we learned in our annual quantitative analysis of the more than 4 trillion messages delivered via the OneSignal platform in 2023. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:16:44

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Hear Why Email Modules Improve Quality & Reduce Effort Long Term

1/8/2024
Episode 59 of the OneSignal podcast welcomes guest Dmytro Kudrenko. Dmytro joins the podcast to discuss email design and how email modules enable marketer email flexibility and improves performance. Dmytro has been working on customer communications, messaging, and user retention for over two decades. He co-founded Stripo in 2017 to address the need for improved email templates and empower marketers to do more with fewer developer requirements. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:22:02

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OneSignal's 2023 Product Advancements

12/26/2023
Episode 58 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal, to provide an overview of the top OneSignal product enhancements from 2023. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:17:36

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Leverage Persistent, Omnichannel Messaging to Deliver 200% User Retention Growth

12/18/2023
Episode 57 of the OneSignal podcast illuminates how persistent omnichannel customer messaging journeys enable you to optimize your customer conversion and retention rates. Build onboarding, re-engagement, and conversion journeys across email and push, and supplement them with SMS and others relevant to your business. There is also a walk through of BETMATE. BETMATE is a UK-based fantasy sports betting platform for games. They saw 600% improvement with paid user engagement and much more. Listen to the podcast to hear more details and learn how you can make some investment to improve your customer engagement results. The Betmate case study can be found here. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:08:37

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Why Brands Need a Mobile App to Maximize User Loyalty

12/12/2023
Episode 56 of the OneSignal podcast welcomes guest Maarten Schuiling, who is chief product officer and head of innovations at mobile app builder JMango360. JMango360 enables great brands and retailers to develop mobile applications and build omnichannel experiences for their customers. Maarten joins the show to discuss mobile app creation, and customer retention with the OneSignal podcast audience. He’s been working in digital commerce, specifically focused on mobile commerce, for 15 years. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:27:47

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Why Email Deliverability is So Important, What is a Spam Trap and Email List Best Practices

10/18/2023
Episode 55 of the OneSignal podcast welcomes guest Conner Vickery, Email Deliverability Specialist, who leads this practice at OneSignal. Conner joined the show to discuss why email deliverability is so important, explain the evolution of how email inboxes have evolved their systems to combat spam, and how maybe the most important thing to avoid are spam traps. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:18:07

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Increase Subscribers & Engagement using Design Best Practices for Push Notifications

10/3/2023
Episode 54 of the OneSignal podcast welcomes Lee Munroe, Head of Design for OneSignal. Lee has a long history in product design around customer communications. He led product design in the early days of Mailgun, and he has an email design template business and newsletter and has been at OneSignal leading design for the past five years. Lee provides tangible best practices for setting up your push notification user prompt down to the anatomy of a push notification and how best to design it across platforms and devices. In the episode, the following pieces of content are referenced. Anatomy of a Push NotificationThe Ultimate Guide to Push Notifications for DevelopersFigma Push Notification Design KitOneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:19:00

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BetterMe Drives Significant Customer Retention & Revenue with Customer Journeys

9/26/2023
Episode 53 of the OneSignal podcast illuminates how BetterMe leveraged persistent user journeys for customer onboarding and specific customer lifecycle touchpoints to drive 100% lift in subscription conversions and 22% increase in overall user engagement. The BetterMe customer case study. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:10:05

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Why Mobile Web Push is an Untapped Customer Retention & Growth Opportunity?

9/19/2023
Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references mentioned in the podcast that are linked here: Web Push Notification Setup Guide Betcris case studyTribune Publishing OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:19:06

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The Power of Customer Retention During Uncertain Times

9/4/2023
Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase. OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:17:43

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OneSignal's Mission is to Democratize Customer Engagement

4/26/2023
Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal. George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog post written by George on the company's mission to democratize customer engagement. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Duration:00:23:21

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Business of Apps on Generative AI's Impact on Digital Marketing

4/19/2023
Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.

Duration:00:21:54

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OneSignal's Product Leader Discusses the Impact of Generative AI on Marketing

4/7/2023
Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.

Duration:00:24:05

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iOS Launches Mobile Web Push

3/28/2023
Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this. More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage. Thus this is a significant new channel to connect to users. Listen to the podcast to learn more. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:17:31

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4 Tips for Implementing a Successful Mobile App Loyalty Program

3/24/2023
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:10:40

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How to Create a Mobile App Marketing Plan

3/24/2023
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:11:11

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Marketing Automation for Mobile Apps

3/15/2023
In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:11:07

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OneSignal's 2022 Top Product Releases

3/1/2023
Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Duration:00:14:10