OneSignal Podcast

Episode 52 of the OneSignal podcast welcomes Jon Fishman, Director of Customer Support at OneSignal. Jon joins the podcast to discuss how to implement web push, specifically mobile web push, and some best practices for utilization and setup of mobile web push. There were a few references mentioned in the podcast that are linked here: Web Push Notification Setup Guide Betcris case studyTribune Publishing OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 51 of the OneSignal podcast covers the importance of customer retention during economic downturns. Specifically, we discuss how minor improvements in retention will drive user lifetime value increases. These small business improvements will lead to 10%+ profit increases and overall revenue gains of 25% to 90% overtime. We discuss how there are three core customer journeys you can create that will move the customer retention needle - Onboarding, Re-Engagement, and post-purchase. OneSignal's State of Customer Messaging Report 2023 is referenced often in this episode. Download the report here. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 50 of the OneSignal podcast welcomes George Deglin, CEO & Co-founder of OneSignal. George joins the podcast to discuss OneSignal's mission to democratize customer engagement, why he founded the business and impart some entrepreneurial wisdom. The interview background came from this blog post written by George on the company's mission to democratize customer engagement. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase customer retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review.

Episode 49 of the OneSignal podcast welcomes Art Dogtiev, Head of Content @ Business Of Apps, and host of the popular Business of Apps podcast. Art is here to explain how AI will impact digital marketing. Art discusses the history of artificial intelligence, the positive impact of generative artificial intelligence, mentions specific generative ai tools to trial, and touches on some long-term concerns. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.

Episode 48 of the OneSignal podcast welcomes John Crowther, VP of Product @ OneSignal, who has more than two decades of experience working on machine learning and ai to drive optimization, recommendations, and other workflow improvements. John joins to discuss the principles behind how generative ai should be deployed into solutions, how it will likely impact digital marketing, and specifically how the OneSignal team is thinking about bringing it to enhance customers' experience. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement, loyalty, and business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today. If you enjoy the episode, please subscribe to the OneSignal Podcast and write us a review. Thank you.

Episode 47 of the OneSignal podcast hosted by Josh Wetzel welcomes Elly Lin, product manager & Eva Wei director of product marketing at OneSignal. They’re here to discuss iOS support of web push which launched this week (March 27th) with iOS 16.4 release. Hear how you can implement iOS web push to grow your mobile audience, and the business impact of why you should do this. More than 60% of all web traffic is now served to mobile devices, more than 50% comes from iOS devices (iPhones & iPads), and Safari (Apple's default mobile web browser) has more than 50% share of usage. Thus this is a significant new channel to connect to users. Listen to the podcast to learn more. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down 4 tips for creating a successful mobile app loyalty program. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick walks us through the steps it takes to create a mobile app marketing plan Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Recruiter and Content Creator Julia Kirkpatrick breaks down what marketing automation is, how it works, and why you should use it for your mobile apps. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 43 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to provide an overview of the top OneSignal product enhancements from 2022. This summarizes the top choices from the roundup blog post she authored and published in December. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build omnichannel (email, push, SMS & in-app) customer messaging journeys to drive deeper user engagement and increased business growth. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

An app notification icon badge is a numerical or visual badge that shows next to your app icon. App notification icon badges exist to inform users of updated content or messages they've missed within your app. In this episode of the OneSignal podcast, Content Writer Sasha Langholz explains what app notification icon badges are, how to use them, and how they are enabled and disabled.

Email compliance frameworks exist both to protect email recipients' privacy and to create systems of accountability for email senders. In this episode of the OneSignal podcast, Content Writer Sasha Langholz covers tips and tricks for remaining compliant in your email sending practices.

In Episode 40 of the OneSignal Podcast, Content Writer Sasha Langholz breaks down the concept and value of user activation as well as the steps your mobile app team can take to optimize activation across the user journey.

Episode 38 of the OneSignal podcast welcomes Sasha Langholz, Content Marketer at OneSignal to discuss what Live Activities is and the benefits can have for your business.

In Episode 39 of the OneSignal Podcast, OneSignal Content Writer Sasha Langholz covers the best ways to grow your mobile push subscribers.

Episode 37 of the OneSignal podcast hosted by Josh Wetzel welcomes Julia Poppy, Product Marketing Manager @ OneSignal to discuss the differences between Braze & OneSignal product offerings. Julia was a Braze user in her previous role and provides an overview of the similarities and unique components of the two products. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading, most popular, and widely used customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down the key differences between Multichannel and Omnichannel marketing. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

Episode 35 of the OneSignal podcast hosted by Josh Wetzel welcomes Jordan Adler, Head of Developer Engineering at OneSignal, to discuss the history and current state of Firebase Cloud Messaging. He dives into the history of the product, and the suite of developer tools and tackles the question of whether FCM specifically will receive investment to keep up in the future. If you enjoy the episode, please subscribe to the OneSignal Podcast. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use OneSignal to build customer messaging journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what you should and shouldn't be doing in your push notification strategy. Here are a list of common push notification do's and don'ts when it comes to positioning your mobile app for success. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.

In this episode of the OneSignal podcast, Content Writer Sasha Langholz breaks down what VoIP technology is and how it works. This episode covers how VoIP notifications work in conjunction with VoIP technology and how they can benefit your mobile app. Please subscribe to the OneSignal Podcast at your preferred podcast directory, Spotify, Apple, Google, TuneIn, among many others. OneSignal is the world’s leading and most loved customer engagement platform. Over a million businesses use us to orchestrate their customer journeys across push, email, SMS, and in-app messaging to drive deeper engagement and grow their businesses. Sign up for free to use OneSignal to save resources and increase user retention and loyalty today.