Onward Nation

How to cultivate gratitude? How to cultivate gratitude? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn in this episode is about how to cultivate gratitude: how to cultivate gratitude Additional Resources: how to cultivate gratitude by tuning in to this podcast: Positive Attitude in Business, with Jon Gordonhttps://predictiveroi.com/researchhttps://predictiveroi.com/resources/www.linkedin.com/in/stephenwoessner/how to cultivate gratitude by tuning in to our “ROI of Community” Framework

Sales Promotion Strategies— Sales promotion strategies? He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point of view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. What you’ll learn in this episode is about sales promotion strategies: sales promotion strategies Additional Resources: sales promotion strategies and get more at-bats with right-fit prospects by listening to our free tutorial: Transitional Momentshttps://predictiveroi.com/researchhttps://predictiveroi.com/resources/www.linkedin.com/in/stephenwoessner/sales promotion strategies by tuning in to: The SIPHON Framework

Podcasting for Business — Podcasting for business is our topic for this episode of Onward Nation. We dive deep into cornerstone content — what it is, why it matters, and how to wield it effectively. In the world of agencies, there’s often a misstep when it comes to crafting a robust content strategy. We tend to veer towards churning out countless bite-sized pieces of content rather than focusing on something more substantial. It’s understandable — the idea of creating a single, monumental piece of content can seem daunting when compared to the allure of producing a multitude of smaller ones. But here’s the thing — creating cornerstone content is the key to establishing authority in your niche. It’s about crafting content that not only serves as the foundation for your promotional efforts but also generates a plethora of smaller, valuable pieces. We’re not just defining cornerstone content — we’re showing you how to create, slice, and dice it into smaller cobblestones. Joining me is an absolute expert in the field — Harry Morton, the brilliant mind behind Lower Street, a premium podcast agency. Harry and his team are all about cutting through the noise and launching standout shows. We explore the strategies, pitfalls, and insider secrets to mastering the art of podcasting for businesses and crafting cornerstone content that demands attention. Whether you’re a seasoned pro or just dipping your toes into the podcasting for business waters, this episode is packed with actionable insights to help you take your content game to the next level. What you’ll learn in this episode is about podcasting for business: podcasting for businesspodcasting for business Resources: podcasting in business by listening to our podcast: Turning a Podcast into a Business, with David Mammanohttps://lowerstreet.co/narrative-podcast-servicepodcasting in business, and you can find Harry Morton herehttps://www.linkedin.com/in/harrymorton/www.linkedin.com/company/lower-street/www.facebook.com/lowerstreetmedia

LinkedIn Marketing Strategy? Learn tips to boost your professional network and enhance brand visibility. Guide on LinkedIn marketing strategy. LinkedIn marketing strategy is our focus on today’s topic here at Onward Nation — Our special guest expert and I today are going to dig into and slice apart strategies and tactics you can take and use to build a Facebook Group and how to find and engage with your right-fit prospects on LinkedIn. Mandy McEwen is the Founder & CEO of Mod Girl Marketing, an award-winning digital marketing agency based in California. She has been marketing successful brands online since 2007. In 2010, she decided to utilize her online marketing skills to start a marketing agency, Mod Girl Marketing. Mandy and I are going to cover both Facebook and LinkedIn Marketing strategies. We may meander a bit between the two topics, but there’s no doubt you’ll walk away with several golden nuggets that you can apply to your business. What you’ll learn in this episode is about LinkedIn marketing strategy: Resources: LinkedIn marketing strategy: How Often Should You Be Posting On LinkedIn?LinkedIn marketing strategy, and you can find Mandy herewww.linkedin.com/in/mandymcewen/www.linkedin.com/company/mod-girl-marketing-llc/ www.facebook.com/mod.girl.marketing

Podcasting for Thought Leadership? To accomplish all of that, you need a cornerstone channel and some smaller cobblestones so that every time someone in your audience turns around, you are being helpful—not selling, but helping. When I say cornerstone content, I mean content that’s big and meaty and can be sliced and diced into smaller pieces. These are the cobblestones. In today’s episode of Onward Nation, we invited Mark Colgan. Mark currently splits his time between being the Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarders, and coaching hundreds of SDRs through his Outbound Prospecting and Cold Email Bootcamp course via The Sales Impact Academy. Again, think of helping, not selling. The end result is that your audience grows, especially if you siphon, as we’ve been talking about a lot in our free Facebook group recently. You provide your team with an abundance of slice-and-dice opportunities to turn all of those episodes into super helpful cobblestones. What you’ll learn in this episode is about podcasting for thought leadership: podcasting for thought leadership Additional Resources: Tune in to this episode of Podcasting for Business with Harry Morton to elevate your knowledge about podcasting for thought leadership.podcasting for thought leadership, and you can find Mark herehttps://speakonpodcasts.com/strategywww.linkedin.com/in/markcolganmarketing/www.linkedin.com/company/speak-on-podcasts/@MarkOnPodcasts

Business Scaling Strategy:business scaling strategy. Business scaling strategy? We’re asking ourselves what new strategies…what shifts inside Predictive do we need to make in order to double down in 2023 to raise the standard of excellence and be even more helpful to our clients — and at the same time — remove obstacles that might be in the way of us growing and scaling Predictive. Today, we invited Michael Zipursky, CEO of Consulting Success, to discuss the best business scaling strategy. Michael and his team specialize in helping entrepreneurial consultants grow profitable, scalable, and strategic consulting businesses. Applying these strategies, which Michael shared with us today, will most likely help you gain the right client for your business. What you’ll learn in this episode is about business scaling strategy: business scaling strategy Resources: www.consultingsuccess.com/how-to-become-a-consultantbusiness scaling strategy by tuning in to our free video tutorial: Our “ROI of Community” Frameworkwww.consultingsuccess.com/blueprintbusiness scaling strategy. You can find Michael here.www.linkedin.com/in/zipursky/www.linkedin.com/company/consultingsuccess-com/www.facebook.com/ConsultingSuccess@ConsultingBuzz

PR Strategy Plan — PR strategy plan is our topic for today’s episode of Onward Nation — Leslie and the talented EW Bullock team work collaboratively with their clients to develop strategic, integrated marketing and PR strategies, lead research studies, build annual marketing budgets, plan effective and efficient media buys, develop and implement creative campaigns, and measure the effectiveness of marketing and public relations campaigns. Leslie has more than 25 years of experience leading successful communication campaigns. Her natural sense of curiosity fuels her drive to fully understand each client’s business and challenges. She believes that a greater understanding of her client’s businesses leads to more innovative and successful campaigns. We will highlight the 5 PR channels you already have available to you right now and how to use them effectively. We’ll also break down why distribution lists matter — and — how to spot a bad list. What you’ll learn in this episode is about PR strategy plan: PR strategy plan Additional Resources: PR strategy plan by reading this blueprint: How To Build A Better Press ReleaseR Strategy plan, and you can find Leslie here.www.linkedin.com/in/lesliemichenerperino/www.linkedin.com/company/e-w–bullock-associates/www.facebook.com/EWBullock@EWBullock

Jason Yormark is the founder of Socialistics (www.socialistics.com), a leading B2B social media agency that helps businesses turn their social media efforts into real measurable results. He is a 20+ year marketing veteran whose prior work has included launching and managing social media efforts for Microsoft Advertising, Office for Mac, the Air Force and Habitat for Humanity. Jason has been recognized as a top B2B social media influencer and thought leader on multiple lists and publications including Forbes, ranking #30 on their 2012 list. Jason is a published author having released his first book in 2017, and currently resides in Snohomish, WA. You can learn more about Jason and catch more of his writing on his personal blog www.jasonyormark.com. What you’ll learn about in this episode: Resources: www.jasonyormark.com/https://socialistics.com/www.linkedin.com/in/jasonyormark/www.linkedin.com/company/socialistics/www.facebook.com/socialistics@jasonyormark@socialistics

Graeme Strachan is the founder and CEO of ViTL Solutions. He brings his 20+ years of management consulting experience to industries as diverse as financial services, mining, education, digital media, and the nonprofit world. Graeme has a passion for helping companies succeed by aligning operational reality to strategic intent and supporting clients to breakthrough thinking to solve complex business challenges. What you’ll learn about in this episode: Resources: https://vitlsolutions.com/https://www.linkedin.com/in/strachangraeme/https://www.linkedin.com/company/vitl-solutions/

Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50 and was honored as the #1 Communication Coach in the world at the Marshall Goldsmith Coaching Awards. She is a keynote speaker and teaches for Duke University’s Fuqua School of Business and Columbia Business School. She is the author of Entrepreneurial You, which was named one of Forbes Top 5 Business Books of the Year, and Reinventing You and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine. A former presidential campaign spokeswoman, Clark has been described by the New York Times as an expert at self-reinvention and helping others make changes in their lives. She is a frequent contributor to the Harvard Business Review and consults and speaks for clients such as Google, Yale University, and the World Bank. She is a graduate of Harvard Divinity School, producer of a multiple Grammy-winning jazz album, and a Broadway investor. What you’ll learn about in this episode: Resources: www.dorieclark.comhttps://www.linkedin.com/in/doriec/https://www.facebook.com/dorieclarkauthor/https://www.instagram.com/dorieclark/@dorieclark Additional Resources: dorieclark.com/thelonggame

Nic Natarella is the founder of AdWise Creative. He is known for his voice-over talents and directs his team in every project that comes into AdWise Creative. His involvement with each individual project assures that you have top-notch and maximum results for all of our clients. Nic first started “on the air” back when he was eight years old. He started out by making cassette tape recordings of his “radio shows” on the living room stereo system, consisting of a turntable and built-in cassette player. You will have to google “turntable” and maybe even “cassette player” if you have never heard of that before. His first real air time was just outside of Nashville as the news guy/sidekick on the morning show. His on-air career has involved morning host duties, middays, afternoon fill-in, and nighttime hosting. He also had responsibilities at the radio station with Program Director, Assistant Program Director, Webmaster, and Creative Services Director, just to name a few. Nic has written radio and production magazine articles, conducted copywriting seminars for radio sales teams, and crafted thousands of commercials for clients looking to have a radio spot sent out. His voice-over work has been used for projects such as: Want to catch Nic’s attention? He’s a fan of classic cars from the ’40s and ’50s and muscle cars from the ’60s and ’70s. While at home, he is called a shade tree mechanic, turf management supervisor, and natatorium engineer. He is known for cheering for many college football teams, so you will either love him, or he will become your rival. Nic and his wife, Debbie, live outside Orlando, Florida. Debbie is a private horse trainer and riding instructor at Amazing Grace Equestrian. Their daughter has her Master’s in Social Work and lives and works in Tampa. Nic and Debbie currently share the house with three rabbits and up to eight horses at any given time. What you’ll learn about in this episode: Resources: https://adwisecreative.com/https://www.linkedin.com/in/adwisenicnatarella/https://www.facebook.com/adwisecreativehttps://twitter.com/adwisecreative Additional Resources: Download The 5 Most Common Radio Advertising Mistakes That Are Costing You Money and How to Fix Them here

Hey Onward Nation — before we dive into the show notes for this solocast — let me first share a really big thank you. Thank you for the 6+ years of support. Thank you for all of the social media posts. Thank you for all the emails. And thank you for all of your encouragement over the last 1,000+ episodes. My Predictive ROI team and I are over the top grateful. THANK YOU! Okay — while thinking through what I wanted to teach and share during this episode — I decided to build it out differently than any other solocast, so that meant creating show notes that acted more like a companion to the audio instead of highlights. So for this episode — both the show notes and the audio are important. The audio will walk you through how to grow your audience — and — then how to nurture your audience over a day or a decade using the New Lead Sequence (NLS). The NLS is a strategy I learned from Taki Moore, founder of Black Belt. And as soon as he shared it with us — we immediately put it into a test phase inside the Predictive ROI Lab — and HOLY BANANAS — it works. During the episode, I break down the timing, highlights, and main components of each of the six emails within the NLS. And then, I included visual examples of each email here in the show notes to make it super simple for you and your team to take and apply the content into your system. Before we get to the email examples — here are the links to the books I recommended you add to your business library: Content Inc, 2nd Edition Killing Marketing And — if you go here — you can order a 100% free paperback copy of Sell with Authority. No shipping. No credit card. Nothing. Just your free paperback copy shipped right to your door. Okay — here we go beginning with Email #1. Well — there you have it — a path you can follow to grow and nurture your audience. The New Lead Sequence will help you generate leads without your prospects ever feeling like they were a prospect. If you have questions or concerns about the NLS or something else — please know — you can always email me at stephen@predictiveroi.com. That’s my direct Inbox, and I read and reply to every email. I also invite you to join our free Facebook Group call “How to Fill Your Sales Pipeline.” It’s a super-engaged community of agency owners, business coaches, and strategic consultants just like you, sharing their insights, asking thought-provoking questions, and sharing their expertise. If that sounds interesting to you — please join us. Until then — onward with gusto!

Jamie Shibley believes that successful businesses are created through building strong relationships with prospects, existing clients and business associates. Giving by nature, and from a young age working in her grandfather’s floral shop, Jamie inherently understands the influence of a meaningful gift. Through her strategic gifting agency, The Expressory, she helps businesses develop long-lasting customer relationships through thoughtfully designed memorable customer experiences. Jamie has designed experiences for numerous clients across the country, making it simple for companies to stand out and make a lasting impression. Respected as a market leader, Jamie’s gift designs have been featured on Entertainment Tonight. What you’ll learn about in this episode: strategic gifting Resources: www.theexpressory.comjshibley@theexpressory.comwww.linkedin.com/in/jamie-shibley-76a3402/www.facebook.com/TheExpressory

Art Boulay’s Biography: Art Boulay, MBA, is CEO of Strategic Talent Management, a consulting firm he co-founded based in Maine with clients all over the US. Like you, he recognizes that organizations spend lots of money solving problems caused by a lack of soft skills among their leaders, managers, employees and new hires. He is an expert in solving those people challenges. Art brings practical ideas, humor and common sense solutions to each assignment. He specializes in organizational planning, succession & leadership, and is a certified behavioral and leadership coach. He is an expert in applying assessment tools to solve real-world challenges in coaching & development, hiring, promotion and recruitment. Art has lived in Maine most of his life and enjoys hiking and camping in the beautiful north woods of Maine. He currently makes his home in Brunswick, Maine with his wife Lori. Sue MacArthur’s Biography: Sue MacArthur has developed Strategic Talent Management’s national recruiting practice into being one of four key service areas. Prior to joining STM, Sue had a dynamic career in the areas of human resources and operations. She has worked for Westin Hotels, John Hancock Financial Services, and Manpower Staffing Services; and has worn many hats with a variety of startup companies. Leadership, people, and problem-solving are her passions. Sue’s non-traditional career path allows her to bring unique insights and diverse perspectives to complex situations and produce innovative solutions. As a reformed politician, building consensus and trust come naturally to Sue, which allows her to create relationships, build rapport, and understand the needs of others. Sue’s professional strategy moving forward is to bring her expertise, experience, and passions together to leave a positive legacy. What you’ll learn about in this episode: The Great Resignation Resources: solutions@strategictalentmgmt.comhttps://strategictalentmgmt.com/blog/https://strategictalentmgmt.com/www.linkedin.com/in/artboulay/www.linkedin.com/in/suemacarthur/www.linkedin.com/company/strategic-talent-management/www.facebook.com/Strategic-Talent-Management-77066671390

Important Business Lessons — Important business lessons are very essential for today’s modern business. Despite the ups and downs of markets and new technologies, one thing always stays the same: the important lessons we learn from our experiences. In today’s episode of Onward Nation — I will be partnering with Peter Taunton, Founder and CEO of Lift Brands. Peter is an expert at understanding consumer desires and fulfilling them. Over the years, he has acquired or founded several brands to round out the consumer-fitness experience: 9Round, Farrell’s, YogaFit, STEELE Fitness, and Fitness On Demand. Together with the Snap Fitness brand, they comprise the world’s largest wellness franchise organizations with over 6000 locations open or in development across multiple brands serving 165 million workouts and counting. Peter and I are going to cover the important business lessons that you should follow to attract the right clients. You’ll undoubtedly walk away with several golden nuggets that you can apply to your business. What you’ll learn in this episode is about important business lessons: important business lessons Additional Resources: important business lessons, and you can find Peter here.important business lessons by tuning in to this free video https://amzn.to/3hKHbjvwww.instagram.com/peter_taunton/www.linkedin.com/in/petertaunton/www.facebook.com/Peter-Taunton-105472747590615/www.youtube.com/channel/UCbhhYacl1jtVPURqqXGP0dA@petertaunton

Integrative Productivity™ Expert, Angela Kristen Taylor, is mostly known for creating the Productive Flow Mastery™ methodology, her integrative whole body approach to productivity and business growth. She is an engaging and relatable speaker who has made it her personal mission to help ambitious, purpose-driven entrepreneurs and sales professionals overcome stress & chaos so they can create the life and business they want and ultimately, the freedom and security they created their business to achieve. Angela’s integrative productivity strategies helped her go from chaotic hot mess with big dreams and failed achievements to the woman who raised and homeschooled 5 children while running and growing a successful coaching company, and always creating the perfect balance for herself, her family, and her business, no matter what obstacle presented itself along the way. What you’ll learn about in this episode: Resources: https://meet.angelakristentaylor.com/book/u/me/http://angelakristentaylor.comwww.linkedin.com/in/angelakristentaylorwww.linkedin.com/company/angelakristentaylorwww.facebook.com/groups/productiveflow

Jon Gordon’s best-selling books and talks have inspired readers and audiences around the world. His principles have been put to the test by numerous Fortune 500 companies, professional and college sports teams, school districts, hospitals, and nonprofits. He is the author of 23 books including 10 best sellers and 5 children’s books. His books include the timeless classic The Energy Bus which has sold over 2 million copies, The Carpenter which was a top 5 business book of the year, Training Camp, The Power of Positive Leadership, The Power of a Positive Team, The Coffee Bean, Stay Positive, and The Garden. Jon and his tips have been featured on The Today Show, CNN, CNBC, The Golf Channel, Fox and Friends and in numerous magazines and newspapers. His clients include The Los Angeles Dodgers, Campbell’s Soup, Dell, Publix, Southwest Airlines, Miami Heat, The Los Angeles Rams, Snapchat, Truist Bank, Clemson Football, Northwestern Mutual, West Point Academy and more. Jon is a graduate of Cornell University and holds a Masters in Teaching from Emory University. He and his training/consulting company are passionate about developing positive leaders, organizations and teams. What you’ll learn about in this episode: Resources: http://jongordon.com/www.linkedin.com/in/jongordonenergy/www.facebook.com/jongordonpage@JonGordon11

Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love. Sandra’s style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care. The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn’t for you. If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help! What you’ll learn about in this episode: membership programs best practices Resources: membership programs best practiceswww.membershipprograms.infowww.linkedin.com/in/sandramartini/www.facebook.com/themartiniwayllc@SandraMartini

For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with hundreds of clients — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue. Stephen founded Predictive ROI in 2009 and remains its CEO and owner. He’s the host of Onward Nation — a top-rated podcast with listeners in over 140 countries and over 1,000 episodes. His marketing insights have been featured in major media, and he’s the bestselling author of four books, including his latest entitled, “Sell with Authority.” He believes we’re entering the era of the AUTHORITY. Brands that occupy the coveted “expert” status are afforded the highest level of confidence and trust from their customers, prospects, and other stakeholders because they have a depth of knowledge and point-of-view that can’t be denied or easily replicated. Stephen’s practical and tactical training sessions help companies capitalize on the huge shift taking place in the market today. In our hyper-competitive market for awareness and attention — brands need to plant their flag of authority and then leverage this position to fill their sales pipeline with right-fit prospects while developing deeper relationships with existing customers. Our purpose is to deliver predictable and measurable ROI by positioning our clients as THE AUTHORITY in their niches and then monetizing that position. What you’ll learn about in this episode: In this unique episode of Onward Nation, you’ll hear audio from a guest appearance Stephen Woessner recently had on the Profit With Podcasting podcast, hosted by Noah Tetzner. You’ll hear insights about: thought leadership marketing Resources from the Profit With Podcasting episode: Profit With Podcastingnoah@profitwithpodcasting.comSell With Authorityhttps://predictiveroi.com/free-bookProfitable Podcastinghttps://amzn.to/3qH3yZV Additional Resources: Executive Leadership Summaryhttps://predictiveroi.com/researchhttps://predictiveroi.com/resources/www.linkedin.com/in/stephenwoessner/

Natalie Ghidotti, APR, is principal of Ghidotti, which she founded in 2007 and has since grown to serve a wide range of clients, including some of the region’s best-known brands. The firm serves clients that span all industries, including retail, healthcare, retirement communities, professional services, nonprofits and more. Prior to opening her own firm, Natalie was a senior public relations account executive with another marketing/PR firm in Little Rock. Before joining the public relations world in 2004, Natalie served as special publications editor-in-chief at Arkansas Business Publishing Group, where she was editor of Little Rock Family, Arkansas Bride, Little Rock Guest Guide and other magazines for five years. While at ABPG, Natalie won national awards from the Parenting Publications of America for her stories published in Little Rock Family. In her public relations career, Natalie has garnered top Prism Awards from the Public Relations Society of America and Bronze Quill Awards from the International Association of Business Communicators. Natalie is an active community volunteer, serving on the board of the Rotary Club of Little Rock and the Board Development Committee for the Girl Scouts Diamonds of Arkansas, Oklahoma and Texas, and as an active volunteer with Holy Souls School and Catholic High School for Boys. She is a past president of the Arkansas Chapter of the Public Relations Society of America and a past chairman of PRSA National’s Independent Practitioners Alliance. She serves on the Executive Committee for PRSA National’s Counselors Academy, has served as one of a three-member leadership team overseeing National PRSA’s Section Council and has been a speaker for several PRSA International Conferences. Natalie is a member of PRConsultants Group, a collaborative of 50 senior-level PR practitioners representing the top markets in the country. She has served on the boards of directors for Reach Out and Read, Museum of Discovery, Centers for Youth and Families and the Girls Scouts. She is a member of Leadership Arkansas Class XII, Leadership Little Rock, Class XVI, was named to Arkansas Business’ “40 Under 40,” and is troop leader for her daughter’s Girl Scout Juniors Troop. What you’ll learn about in this episode: becoming a thought leader Resources: becoming a thought leaderhttps://ghidotti.com/www.linkedin.com/in/natalieghidotti/www.linkedin.com/company/ghidotti/www.facebook.com/ghidotticommunications/@ghidotticomm