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Our Best Behavior

Business & Economics Podcasts

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Location:

United States

Description:

Behaviorally (formerly PRS) helps brands make better marketing decisions by defining and diagnosing the digital and physical behaviors that drive shopper growth with our unique behavioral framework, digital-first approach, and decades of experience.

Language:

English


Episodes

Episode 24 - 4 Key Themes We Heard at Shoptalk 2022

4/13/2022
In this episode of Our Best Behavior, Michele Cerullo-McCorry (Senior Vice President, Client Development) shares the most prominent discussion topics at Shoptalk 2022, where there were over 10,000 attendees in Las Vegas. Key themes included why a brand’s purpose matters, sustainability such as going beyond just recycling to reusing, how physical retail stores can succeed today, and the growth of the e-commerce landscape. Plus, the Metaverse is here! Matt Salem (Senior Vice President, Client...

Duration:00:13:11

Episode 23 - The Fast, Accurate, and Cost-Effective Pack Research Solution

3/10/2022
It only takes minutes to determine how your early-stage pack design will perform on several category and location-specific KPIs. In this podcast episode of Our Best Behavior, Nisha Yadav (Senior Vice President, Omni Shopper Lead) describes uses for Flash.AI™, an effective, cost-effective, quick solution for benchmarking early designs and competitive intelligence. (Plus what Flash.AI has in common with Tesla.) Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior...

Duration:00:15:56

Episode 22 - Optimizing E-Commerce Images Made Easy

2/17/2022
E-Commerce sales are about to cross 1 trillion dollars for the first time in 2022 and there's a tremendous opportunity for brands to reach new customers. But the digital shelf is complicated to manage. In this episode of Our Best Behavior Podcast, Sean McAndrew (SaaS Sales Director of Behaviorally’s eFluence™ technology division) discusses the creation of eFluence and our AI-powered platform that can help increase conversion rates by 50%. The Our Best Behavior Podcast is hosted by Matt Salem...

Duration:00:11:21

Episode 21 - Pack Designs: What Works and What Doesn’t

1/20/2022
In this episode of the Our Best Behavior Podcast, Ian Elmer (US Managing Director of Behaviorally) shares a behind-the-scenes look and further insights from our new e-book “The Power of Packaging to Drive Shopper Growth.” This resource compiles over 50-years of best practices learnings on pack design into one reference tool. Have you downloaded your copy yet? Matt Salem (Senior Vice President, Client Development) hosts The Our Best Behavior Podcast.

Duration:00:21:19

Episode 20 - Strategizing for 2022 and Beyond

1/6/2022
In this episode of the Our Best Behavior Podcast, Alex Hunt, CEO of Behaviorally, joins us to discuss the technology disruption improving insights, why the human element will always be critical, and what Behaviorally is investing in for 2022 and onward. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Duration:00:12:57

Episode 19 - Driving Purchasing Behaviors with Health-Conscious Shoppers

12/9/2021
Stephen Honovich, Director of Client Development at Behaviorally, joins us to discuss holiday eating habits, diet culture, driving purchasing behaviors in health-minded shoppers, and communicating natural propositions on pack inspired by his own health and fitness journey including becoming a NASM certified personal trainer. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client Development).

Duration:00:13:54

Episode 18 - What’s the Future of Grocery? Featuring Jola Burnett

11/11/2021
What happens in Vegas stays in Vegas except for GroceryShop 2021. Jola Burnett, VP at Behaviorally, joins us to discuss her most significant takeaways from our first in-person conference since February 2020. Listen to this episode to hear about the future of B.O.P.I.S. (Buy Online, Pick up In-Store), the Livestream shopping trends that are about to hit the West, and the grocery tech giving Jola hope. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Client...

Duration:00:15:01

Episode 17 - Inspiring Sustainability Behavior Change with Sarah Snudden

10/19/2021
Sarah Snudden Consumer Insights Lead for Brand and Innovation at Tea Forté, joins us to discuss the intersection of sustainability and insights, why she felt like she grew up with Miss Frizzle, and which We Better behave! panel she’s looking forward to the most as our MC of the virtual event. We also discuss the plastic packaging trap, Vermont-based brand thinkers, and visceral consumer reactions versus marketplace shelf realities. Matt Salem (Senior Vice President, Client Development) hosts...

Duration:00:19:42

Episode 16 - Making Market Research Inclusive

9/9/2021
Michele Cerullo-McCorry, VP of Client Development, joins us to discuss the importance of diversity and inclusion in our industry and why Behaviorally’s Diversity and Inclusion Team has focused on human resources, business practices, philanthropy, and our new research review panel. We also discuss ways companies can broaden their pools of potential candidates during this “great resignation,” how to improve screeners, and making research reporting more inclusive. Matt Salem (Vice President,...

Duration:00:19:50

Episode 15 - Forget Text Analysis – Optimized Images Drive Growth at the Digital Shelf

8/12/2021
Adrian Sanger (Innovation Director, Verve) and Ruben Nazario (Vice President, Digital Shopper Innovation, Behaviorally) explain why Flash.PDP™, Behaviorally's AI-powered tool for optimizing PDP Images, can help our clients excel at the digital shelf to drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:19:40

Episode 14 - Design Thinking & Insights: A Formula for Success

7/7/2021
Chris Lowery (CEO, Chase Design Group) looks back at lessons he’s learned throughout his design career and the value of embracing insights including AI to grow a successful agency in the ever-changing shopper world. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:24:29

Episode 13 - Striking the Right Chord: Finding Harmony Between BeSci & Business Objectives

6/10/2021
Special guest, Melina Palmer (Host of The Brainy Business Podcast, Author, Inc.com Columnist, and Instructor at Texas A&M) discusses how she found her love of BeSci, new book (“What your Customer Wants and Can’t Tell You”), and the ways applying Behavioral Economics will take your insights and your business to new heights. Podcast hosted by Matt Salem (Vice President, Client Development).

Duration:00:29:12

Episode 12 - Stack the Chips in Your Favor: Test Designs Early & Often with True AI

5/6/2021
Sam Albert (Chief Digital Officer at Behaviorally) breaks down the meaning of “true” AI and how our latest innovation, Flash.AI™, marries the power of advanced image recognition and our extensive behavioral database to help your brand predict design success early and often so you can move forward with confidence. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:16:50

Episode 11 - From Ad Hoc to Agile: Using Virtual Tools to Validate In-Store Impact

4/8/2021
Cliff Kane (VP, Market Development at Behaviorally) dives into the evolution of research for in-store strategies and how brands and retailers can optimize all facets of physical shopper marketing including pack, pricing, POSM, and category management through our virtual ShopperFlash™.

Duration:00:14:34

Episode 10 - A Unique Behavioral Framework as the Key to Driving Growth

3/18/2021
Our CCO, Scott Brill, discusses why establishing a robust and simple (but not simplistic!) behavioral framework is most effective in helping clients define & diagnose behaviors that drive shopper growth. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:18:22

Episode 09 - A BeSci Formula for Driving Omnichannel Growth

2/11/2021
Our OmniPath™ team, Ruben Nazario and Nicole Alfano, address the latest developments for diagnosing digital and physical factors that influence behavior along the increasingly omnichannel path-to-purchase. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:14:27

Episode 08 - Becoming Behaviorally: A Natural Next Step in a Digital World

1/28/2021
Welcome to the inaugural podcast episode of Behaviorally presents Our Best Behavior! Our CEO, Alex Hunt, breaks down the motivation and strategy behind PRS IN VIVO USA re-launching as Behaviorally and our new promise to drive our clients’ shopper growth in today’s omnichannel world. Podcast hosted by Matt Salem (Vice President, Client Development)

Duration:00:13:41

Episode 07 - Bringing Purpose to Life: How Nestlé Communicates with Consumers to Create Value

10/21/2020
Listen to our June 4th session of A Behavioral Conversation as Consumer & Market Insights Manager for Nestlé USA, Sandi Eyink, discusses how Nestlé applies their fundamental guiding principle, “Bringing Our Purpose to Life,” to their consumer research and brand strategies to create value not just for their business, but also society. Recorded session and podcast hosted by VP Client Development, Matt Salem.

Duration:00:22:40

Episode 06 - From On-Shelf to On-Camera: How Video How Tos are Bringing Private Label Brands to Life

9/24/2020
Listen the the latest episode of our podcast, recently voted the "MR Podcast of the Year" as Insights Analyst, Nick Licitra, discusses the dynamic omnichannel experiences private label brands are offering that drive consumer engagement, brand loyalty and increased sales. Podcast hosted by VP Client Development, Matt Salem.

Duration:00:20:44

Episode 05 - Safety & The Evolution of the Grocery Store Experience

7/21/2020
Listen to VP Innovation Product Lead, Ruben Nazario, as he discusses grocery store strategies that aim to both comfort the consumer while driving sales, and the factors that consumers will take into account when planning their experience and purchases. Hosted by VP Client Development, Matt Salem.

Duration:00:27:03