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Our Best Behavior

Business & Economics Podcasts

We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Location:

United States

Description:

We are Behaviorally, The Transaction Experts. With decades of global experience and category expertise in consumer marketing insights, we apply our unique behavioral framework, cutting-edge AI technology, and a digital-first approach to help brands achieve the most valuable moment in marketing: when a purchase transaction occurs.

Language:

English


Episodes
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Episode 46 - From Strategy to Ethics: AI in Marketing with Kate Cook

4/17/2024
In this episode of Our Best Behavior, Kate Cook (AI Marketing Consultant, Era Seven Partners) joined us to explore the intersection of AI and marketing, covering topics ranging from crafting comprehensive AI strategies to navigating ethical concerns. Key themes included the integration of AI and Marketing, crafting comprehensive AI strategies, ethical implications of AI, learning about AI, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:22:15

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Episode 45 - Future Focus: AI Evolution with Ari Popper

4/3/2024
In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joined us to explore the latest advancements in the AI landscape, emerging trends, and the opportunities that lie ahead. Key themes included emerging trends in AI, synthetic data and research strategies, AI's role in driving efficiency and insights, opportunities and challenges that lie ahead, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:23:15

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Episode 44 - Revolutionizing Business Dynamics: AI Unleashed with Reddy Mallidi

3/27/2024
In this episode of Our Best Behavior, Reddy Mallidi (Partner & COO, Seventrain Ventures) joined us to discuss how AI is transforming traditional business operations and offers insight into effective strategies for its incorporation by companies. Key themes included AI transformation, operational efficiency, AI's impact on humans, outlook of incorporating AI into business practice, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:30:33

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Episode 43 - Coherence and Creativity: AI Basics with Tom Taulli

3/18/2024
In this episode of Our Best Behavior, Tom Taulli (Author, AI Basics/Generative AI) joined us to discuss the latest in AI innovation as we cover Large Language Models, Generative AI, and more. Key themes included AI Basics, Large Language Models, Generative AI, AI-Assisted Programming, and more. The Our Best Behavior Podcast is hosted by Matt Salem (Senior Vice President, Customer Success). Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:26:40

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Episode 42 - The AI Revolution in Food

10/17/2023
In this episode of Our Best Behavior, Caitlin Stratton (Consumer & Market Insights Senior Manager, Upfield) joined us to explore the transformative potential of AI in the insights industry as well as how the plant-based CPG sector can harness its power. Key themes included Upfield's adoption of AI, how AI will impact the food industry, driving factors among shoppers in the plant-based food market, and the future of AI in the sector. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:29:51

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Episode 41 - Unpacking AI in the Insights Industry

10/10/2023
In this episode of Our Best Behavior, Behaviorally's Ethel Klein (Director, Customer Success) and Ian Donahue (VP, Customer Success) joined us to discuss AI applications within our industry, Behaviorally's recent AI events, and what lies ahead. Key themes included current industry perceptions of AI, specific instances where AI has added significant value to clients, experiences from attending AI-focused events hosted by Behaviorally, and predictions about the long-term impact of AI on the industry. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:20:22

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Episode 40 - AI's Future: Personalization and Personification

10/3/2023
In this episode of Our Best Behavior, Karen Lynch (Head of Content, Greenbook) joins us to discuss the applications of AI tools, industry viewpoints, and long-term impact. Key themes included AI accessibility, unconscious AI use, client perspectives, data privacy concerns, and the overall long-term impact on both professional and personal lives. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:27:45

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Episode 39 - Qualitative Research in the Age of AI

9/26/2023
In this episode of Our Best Behavior, Behaviorally's Sara Martone (Director, Behavioral Qualitative) and Jake Ryan (Insights Associate) join us to discuss different AI tools and their potential impact on qualitative research. Key themes included personal and professional applications of AI, forward-looking insights into its potential impact on the realm of qualitative research, considerations of its limitations and associated risks, and a comprehensive exploration of the opportunities and challenges that await in this evolving landscape. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:17:40

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Episode 38 - Navigating the AI Frontier: Industry Insights and Impact

9/19/2023
In this episode of Our Best Behavior, Justin Carbonella (Director, Human Insights, The Coca-Cola Company) and Stephen Ferguson (Director, Consumer Knowledge, Georgia-Pacific) join us to discuss the role of AI in insights as well as some ethical considerations that must be taken into account. Key themes included the future impact of AI on the insights industry, real-world examples drawn from the guests’ professional experiences, the ways in which AI enhances the accuracy and reliability of predictive analytics, notable applications of AI, and the ethical considerations that require thoughtful attention. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:26:54

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Episode 37 - Insights, Innovation, and AI

9/12/2023
In this episode of Our Best Behavior, Behaviorally's Adrian Sanger (VP, AI Solutions) joins us to discuss the impact AI has had on the insights industry thus far and what the future could potentially hold. Key themes included how AI and machine learning techniques are being used to enhance the process of data visualization and storytelling, potential risks and benefits of using AI-generated insights in strategic decision-making processes for businesses and organizations, recent discussions at Behaviorally's global AI events, and more. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:24:41

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Episode 36 - AI Agents: Revolutionizing Insights and Beyond

9/5/2023
In this episode of Our Best Behavior, Ari Popper (Founder & CEO, SciFutures) joins us to discuss AI and its impact on personalized experiences and competitive advantages in a data-driven landscape. Key themes included Behaviorally's recent global AI event series, the upcoming role of AI agents in the insights industry, and how artificial intelligence can enhance the accuracy and reliability of predictive analytics in the insights industry, both now and in the future. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:27:09

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Episode 35 - Be Seen, Shoppable, Seductive, and Selected

4/18/2023
In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) and Francesco Ventisette (Global Insights & Analytics Thought Leader) join us to discuss the chapter, “Be Seen, Shoppable, Seductive, and Selected” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:25:33

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Episode 34 - What about eCommerce?

4/11/2023
In this episode of Our Best Behavior, Adrian Sanger (VP, AI Solutions, eFluence by Behaviorally) joins us to discuss the bonus chapter, “What about eCommerce?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:24:22

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Episode 33 - The Orientation Express

4/4/2023
In this episode of Our Best Behavior, Francesco Ventisette (Former Senior Director, Insights & Analytics, Pfizer Consumer Healthcare & Former Group Head of Insights & Analytics, Novartis) joins us to discuss the chapter, “The Orientation Express” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:17:00

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Episode 32 - How Does it Make Me Feel?

3/28/2023
In this episode of Our Best Behavior, Sheryl Brie (VP, Head of Behavioral Qualitative) joins us to discuss the chapter, “How Does it Make Me Feel?” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:23:28

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Episode 31 - Seeing Is Believing

3/21/2023
In this episode of Our Best Behavior, Ken Hauser (Senior Manager, Market Research, Church & Dwight) joins us to discuss the chapter, “Seeing Is Believing” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:19:03

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Episode 30 - Color Codes of Conduct

3/14/2023
In this episode of Our Best Behavior, Nicole DeSimone (Insights Analyst) and Kat Borkowska (formerly Insights Manager at Behaviorally and currently Associate CMI Manager, Unilever) join us to discuss the chapter, “Color Codes of Conduct” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:22:00

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Episode 29 - Evolution versus Revolution

3/7/2023
In this episode of Our Best Behavior, Theora Zulka (Consumer & Marketplace Insights, Sweet Earth & Strategy, Nestlé) joins us to discuss the chapter, “Evolution versus Revolution” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:20:18

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Episode 28 - The Sustainability Conundrum

2/28/2023
In this episode of Our Best Behavior, Damien Arrouas (VP, Market Development, Behaviorally) and Stephen Honovich (Consumer Insights Professional) join us to discuss the chapter, “The Sustainability Conundrum” in our complimentary e-book, “The Power of Packaging to Drive Shopper Growth” that compiles over 50 years of best practice learnings into an inspirational and practical guide on creating effective pack designs. This year, we launched a Revised Edition with a bonus chapter around packaging for eCommerce. Matt Salem (Senior Vice President, Customer Success) hosts The Our Best Behavior Podcast. Read more on the Behaviorally Blog (behaviorally.com/blog/)

Duration:00:20:30

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Episode 27 - YAI

12/14/2022
In this episode of Our Best Behavior, we sit down with members of YAI (Young Adult Institute) to discuss their recent visits to the Behaviorally office and their learnings from over the past couple months. YAI and its network of affiliate agencies offer children and adults with intellectual and developmental disabilities a comprehensive range of services. YAI is committed to seeing beyond disability, providing opportunities for people to live, love, work, and learn in their communities.

Duration:00:10:15