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Retail is changing quickly for business owners. Each week, join Chris Lamb and Emily Stalvey, website and marketing experts in the retail industry, as they talk with experts in the home furnishings retail industry about technology trends, marketing tips, and ways you can employ growth hacking to your retail brand. If you have a retail store that’s ready to be online or a brand that needs advice about leveraging retail web technology and retail marketing, this podcast is just for you.

Retail is changing quickly for business owners. Each week, join Chris Lamb and Emily Stalvey, website and marketing experts in the retail industry, as they talk with experts in the home furnishings retail industry about technology trends, marketing tips, and ways you can employ growth hacking to your retail brand. If you have a retail store that’s ready to be online or a brand that needs advice about leveraging retail web technology and retail marketing, this podcast is just for you.
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Location:

United States

Description:

Retail is changing quickly for business owners. Each week, join Chris Lamb and Emily Stalvey, website and marketing experts in the retail industry, as they talk with experts in the home furnishings retail industry about technology trends, marketing tips, and ways you can employ growth hacking to your retail brand. If you have a retail store that’s ready to be online or a brand that needs advice about leveraging retail web technology and retail marketing, this podcast is just for you.

Language:

English


Episodes

High Point Market Recap – Spring 2019

4/19/2019
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In this episode, Chris whines about missing High Point Market, while Emily gives a great wrap-up of some of the topics of interest that came up repeatedly from both the retailers and manufacturers we spoke to. We briefly go over: Logistics, EDI, and simplifying systems Hiring and retaining the right kind of people Connecting retailers and manufacturers for mutual benefit Going to Market for reasons other than buying Please be sure to share this episode with your friends, family, coworkers...

Duration:00:29:11

Managing Your Furniture Retail Budget in 2019 (with Richard Sexton)

4/12/2019
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Richard Sexton, Chief Product Officer at MicroD, has a secret for retailers when it comes to budget. In this episode, listen as Emily asks Richard the big questions about budget, financials, and the ways furniture retailers should be managing cash flow in the store. We’ll go over expenses you can get rid of, family member employees you can’t, and looking at how big ecommerce players spend advertising budgets. Richard will finally answer the question you’ve been asking: How much of my budget...

Duration:00:29:24

Is Brick and Mortar Retail Dying? (with Nate Smathers)

4/5/2019
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Nate Smathers works with a lot of retailers who are asking a lot of questions about the future. With so many questions and uncertainty about the future of brick and mortar retail, Nate wrote a love letter to retailers. Join Emily Stalvey in this episode as she asks Nate about his letter to retailers. We’ll talk about all the reasons brick and mortar retailers are doing better than you think. Plus, Emily talks about the death of brick and mortar – but only one piece of it.

Duration:00:34:49

Remarketing with Google (with Rich Barker)

3/29/2019
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Remarketing. It's that phrase you've heard over and over again from marketing teams. But what is remarketing? If you're looking for answers and want to learn how to get started with remarketing, this is the episode for you. Join Chris Lamb as he talks with special guest Rich Baker about the world of remarketing with Google. Chris and Rich will cover remarketing topics such as: What is remarketing? How does remarketing work so effectively? What are some the type of remarketing? Discussion on...

Duration:00:34:30

How Can I Improve My Furniture Sales?

3/22/2019
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You’re a retail store owner who needs to increase sales. If that sounds like you, this episode should be on your most-played list. Join Emily Stalvey and Chris Lamb as they take apart the online and in-store improvements you can do right now to increase sales. We’ll cover some of the topics you care most about like: Product reviews Product descriptions Millennial shoppers ...and so much more If Millennial shoppers aren’t buying your furniture and the search engines aren’t seeing your...

Duration:00:23:30

Conversion Rate Optimization: 5 Simple Steps (with Ken Widger)

3/15/2019
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Join Chris Lamb as he talks with Ken Widger about Conversion Rate Optimization (CRO). We’ll explain what is conversion rate optimization and five steps you can take to make your website convert more customers. We'll cover some hot takes on web design for retail websites. This is a beginner’s guide to website design for website owners that want to make a more successful online presence. Ken’s decades of experience in marketing and website conversion expertise is widely sought in the home...

Duration:00:46:44

Marketing Your Furniture Store Online in 2019

3/8/2019
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This week's podcast touches on how to advertise your furniture store. Chris Lamb is a certified Google Advertising expert and Emily Stalvey is a certified Content Marketing expert. When the two come together, you get expert advice for your furniture store when it comes to digital marketing. We'll go into some high level conversation about how to manage all of the advertising channels available to your retail store. Social media marketing Type of content that sells furniture Paid Advertising...

Duration:00:45:41

Keys to Being Successful in Retail in 2019 – Tips from the Experts

2/22/2019
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How can you stay energized about your business during 2019? We’re talking to you today about the tips our experts have about this very topic. Get over that first quarter slump with expert advice from former furniture retailers, digital marketing experts, and website gurus inside MicroD. Emily and Chris will pick their favorite pieces of advice and talk about what works and what you can add to your daily routine to make your retail store more successful this year. Get the full list of tips on...

Duration:00:28:22

We Started a Podcast!

2/20/2019
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That's right! Join Chris Lamb and Emily Stalvey, marketers at MicroD, as we get honest and talk about why MicroD is launching a podcast. Who will benefit from these podcasts? Who will join us on the show? Why we started a podcast?

Duration:00:14:51