Outperform with Acceleration Partners

On this episode, Jon Claydon, founder and CEO of Streamline Marketing (an Acceleration Partners’ company) sheds light on this issue and explains what it’s likely to mean for advertisers and their affiliate marketing programs. Show Notes To listen to more Outperform episodes, visit the Acceleration Partners podcast page: https://www.accelerationpartners.com/resources/podcast/

On this episode, we discuss how brands are using Trademark Bidding and Trademark Plus within their affiliate programs to help prevent competitors from bidding on their branded keywords in paid search campaigns. Show Notes Links related to this episode Episode Transcription Quick Guide to Trademark Bidding (one-pager) [Case Study] Increasing Revenue and Brand Control with Trademark Plus Affiliate Partnerships

On this episode, Michelle Morgan, Director of Publisher Development at Acceleration Partners, shares insights into what the future holds for affiliate partnerships and why this evolution is so valuable to brands. Show Notes Listen to additional Outperform episodes on our podcast page! https://www.accelerationpartners.com/resources/podcast/

On this episode, Brianna Stetson, an Account Director at Acceleration Partners, answers some frequently asked questions about affiliate marketing, the key players that make up the affiliate model and how brands measure success within their affiliate programs. Show Notes:

On this episode you’ll learn about a growing global expansion trend in affiliate marketing that many brands are embracing. Our guest, Kevin Osborne, Sr. Vice President of Client Strategy at Acceleration Partners, talks about what brands have shared with him about this global expansion trend and why he thinks it will likely increase in 2020 and beyond.

In this episode of Outperform, you’ll hear Purple Carrot’s Marketing Project Manager, Allison Rolish, share how the plant-based meal kit company grew their business before and during the global pandemic with the help of their affiliate partners, as well as what they did to effectively keep up with the increased demand for their subscription-based service. Show Notes: Game Changers. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast

On this episode, Lindsey Scerba, an Associate Director at Acceleration Partners, explains how brands are using the affiliate model to efficiently and cost-effectively test the performance of their other marketing channels, such as search and retargeting.

A precarious issue is unfolding related to affiliates – specifically Amazon Associates—who are enthusiastically attempting to join brands’ affiliate programs right now. On this episode, Bob Glazer, Acceleration Partners’ founder and CEO and Scott Ginsberg, Vice President of Client Development at BrandCycle, share what’s happening between brands and these Amazon Associates who are looking for new brands to partner with. Show Notes Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast

In these challenging and uncertain times, we’re seeing some brands and technology platforms not treating affiliates with the respect or regard they deserve. On this episode, Acceleration Partners’ founder and CEO, Bob Glazer and Michelle Morgan, Acceleration Partners’ Director of Publisher Development, discuss what they are seeing right now between affiliates, the brands they partner with and the affiliate technology platforms who administer payments to those publishers. Show Notes: Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resources/#podcast

Our guest on this episode, Veronica Gauthier, Senior Director of Key Accounts at Acceleration Partners, explains why it’s so important for universities to be including the affiliate model in their marketing and business course curriculum and the value that will offer to students and the business industry as a whole. Hear more Outperform episodes at https://www.accelerationpartners.com/resources/#podcast.

Brands hire partner marketing agencies for a variety of reasons, but most all want the same thing—solid performance from their partner program. In this Outperform episode we discuss what’s needed for a strong client-agency relationship and what helps a partner marketing agency drive the best performance for a brand. Show Notes beforeafter Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/

In this Outperform episode we discuss what the term “Partner Marketing” means to most brands, why and how the term is changing and what the future holds for this evolving marketing channel. Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.

Josh Lapidus, Manager of Paid Media Strategy and Performance Partnerships at Home Depot, joins us on Outperform to discuss how the concept of “partnerships” has evolved over the last few years and how brands like Home Depot are identifying new types of partnerships, testing campaigns with them and how these types of partners tend to differ from “traditional” affiliate relationships. Show Notes Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.

In this episode we discuss loyalty partners and explore what they do, how they add value to brands and what makes these marketing partners unique. Show Notes ifhow. Tune in to more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.

In this episode, we unpack what CPA means in the world of affiliate marketing and why affiliate partnerships typically result in one of the lowest CPA marketing options for brands. Show Notes: Hear more Outperform podcast episodes at https://www.accelerationpartners.com/resource-center/our-podcasts/.

In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS. Show Notes: Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/.

In this episode of Outperform we discuss customer lifetime value in affiliate marketing and what brands -- especially those with subscription or reoccurring services -- need to do to effectively maximize that performance element in their affiliate programs. In this episode you'll learn: Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

On this episode of Outperform, Joelle Hargadine, Senior Account Manager at Acceleration Partners, shares her simple and insightful role categorizations for three different types of client contacts and what each role type needs to get the most out of their affiliate program management agency partnership. Show Notes Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

On this episode of Outperform, Acceleration Partners’ Senior Director of Performance Partnerships, Alison Chew, shares insider insights about: Hear more Outperform podcast episodes at http://www.accelerationpartners.com/resource-center/our-podcasts/.

Aron Ain is the chief executive officer of Kronos and author of WorkInspired: How to Build an Organization Where Everyone Loves to Work. His book chronicles the Kronos employee engagement journey and imparts lessons Ain has learned for senior leaders, HR professionals, and people managers to turn employee engagement into a strategic weapon. Aron joined us on Outperform to discuss: