Perpetual Traffic

Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsells, we break down exactly what works in marketing to maximize revenue without cutting prices. We explore how membership and continuity models are making a comeback, why speed-to-lead is critical, and how to structure Typeform knockouts to qualify leads efficiently. Plus, we dissect the art of downselling—how to offer a slice of your core program at a lower price while still setting up your prospects for the full high-ticket offer. We also share a real-world example from a client session where we redesigned their sales funnel, increased show rates, and built a structured upsell path that turns prospects into long-term customers. These insights should help you capture more leads, increase conversions, and maximize lifetime value in your business. In this episode: - Mapping the customer journey from cold ad to five-figure upsells - Speed-to-lead: why contacting prospects immediately is critical - The art of downselling - Understanding objections and reasons prospects don’t buy - Guaranteeing results as a first downsell - Using check-in calls to upsell and demonstrate value Resources Mentioned In The Episode: Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/https://www.linkedin.com/in/laurenpetrullo

Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative strategies to attract and retain customers with compelling front-end offers. We’re breaking down Alex Hormozi’s "Win Your Money Back" model and how it applies to different business models. You’ll learn how you can give customers the chance to earn their money back instead of offering a no-strings-attached refund. We also explore how conditional offers can spice up your product or service’s appeal and why it’s essential to incorporate a continuity program into your sales process. In this episode: - How the 'Win Your Money Back' model works - Implementing the 'Win Your Money Back' strategy - How to structure your free trials - Webinar selling strategy and upsell techniques - Structuring continuity programs Resources Mentioned In The Episode: Previous Episode on Alex Hormozi’s $100M Money Model: https://perpetualtraffic.com/podcast/episode-734-alex-hormozis-100m-money-models-launch-debunked-key-takeaways/ Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models Alex Hormozi’s Interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way! In this episode: - Introduction to the ad flow funnel - Standard Shopping vs. Performance Max for scaling - Testing $40K swings between campaigns - Differences in results between p-max and standard shopping - Why Performance Max fails at scale - Final verdict: Standard Shopping wins at scaling Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/

Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution. John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy. If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results. In this episode: - Understanding model data in advertising - The role of attribution in scaling campaigns - What percentage of ad data is modelled? - Content diversification strategies - Meta's role in ad spend allocation - Evaluating ad performance beyond CPA - Where to learn more and get help Mentioned in the Episode: Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough. In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business. Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals. In this episode: - Current shifts in digital media and campaign targeting - The impact of Google and Meta's merged campaigns - ‘First click edge tagging’ for marketing attribution - Aligning ad goals and creatives with business objectives - Case study: Beauty brand cutting CPA from $27 to $7 - Understanding model data and algorithm impact Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year. This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences. If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences. In this episode: - Case study: business model of a membership site - Challenges in customer acquisition - Solutions: Targeting the right audience with nCAC - Using creative hooks and regional language - Results and success metrics - Membership site and e-commerce strategies to scale - E-commerce businesses that suit this business model Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/https://www.linkedin.com/in/laurenpetrullo

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience. We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more! In This Episode: - Case study: Five horsemen of the ads apocalypse - Creating tailored ad copies with Meta AI - Marketing qualified leads vs sales qualified leads - Lessons from Alex Hormozi’s $81m book launch - Content diversification strategy demo - Alex Hormozi's $100M money models - The power of consistency and showing up Resources Mentioned in the Episode: https://www.goodreads.com/book/show/240367486-100m-money-modelshttps://perpetualtraffic.com/?s=johnhttps://www.youtube.com/watch?v=5f_UL-z1xgIhttps://www.tiereleven.com/apply-now Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business. Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth. In This Episode: - Understanding Media Efficiency Ratio (MER) in marketing - Strategies for businesses with limited marketing budgets - Why setting clear business goals is critical - The importance of marketing and experiential play - Case studies and practical applications - The role of customer feedback & how to get it Resources Mentioned in the Episode: Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4 Previous episodes on maximising your marketing budget: https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/ https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/ https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/ Read more about Cadillac’s bid to join F1: https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/ Learn more about F1 bids and partners: https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple:

You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion. Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you! In This Episode: - Writing the 'Pitch Anything' book - Why neediness when selling kills deals - Practical sales techniques to break neediness - How to maintain a high status in sales calls - Dealing with the ‘final boss’ in negotiations - The importance of setting consequences in sales - Holding clients accountable for their behavior and values - Pitch Anything vs. Flip the Script Buy Oren Klaff’s Books: Pitch Anything: https://a.co/d/fRAqAby Flip The Script: https://a.co/d/hTcp9lP Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oren Klaff: https://orenklaff.com/https://www.linkedin.com/in/orenklaff/ Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn: Angles, Styles, and Hooks - Macro Creative Trends Holiday Hooks - Quick Start Checklist - Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing. You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions. In This Episode: - SEO in the age of AI - Content quality and distribution strategies - How AI Max has impacted Google ads - The future of media buying and data flow - Optimizing landing pages and the post-click experience - Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads - Targeting the right customers with AI - Case study on the impact of dedicated landing pages - How to get in touch with Andrew Miller Mentioned In the Episode: Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/ Previous episodes on landing page optimization: https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple:

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn: Angles, Styles, and Hooks - Macro Creative Trends Holiday Hooks - Quick Start Checklist - The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you! In This Episode: - Kasim's journey post-Perpetual Traffic - The cost of traffic in digital marketing - Scaling and measuring profitability: "diminishing returns" is not a stop sign - Accounting for incalculable gains as you scale - The death of quick flip businesses - Leveraging hard work and human connection - Apple’s example of goodwill and brand loyalty - How to sign up for the upcoming growth hacking conference Mentioned In the Episode: Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn: Angles, Styles, and Hooks - Macro Creative Trends Holiday Hooks - Quick Start Checklist - Black Friday and Cyber Monday are right around the corner, and many beauty brands are feeling the pressure. Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, joins me today to discuss how beauty brands can still make the most out of these significant days. Lauren shares her experience and proven strategies to help beauty brands thrive in this competitive season. We talk about creative hook strategies, bundle offers, and the best ways to connect with your audience. It’s not too late! You can still make this holiday season your most successful yet. Lauren’s expert advice will help you maximize your sales potential, avoid profit pitfalls, and turn BFCM into your biggest revenue days of the year! In This Episode: - Meet creative strategist, Lauren Schwartz - The "cheat code" for Black Friday and Cyber Monday sales - Bundle strategy vs discounts: avoiding profit pitfalls - How to create a bundle for BFCM - Multiple bundle strategy vs site-wide sales - What is the best discount price for BFCM bundles? - How aggressive should you be when using bundles for LTV growth? - Tips for creative hooks for beauty brands - Understanding holiday hooks: subtle vs in-your-face approaches - Black Friday and Cyber Monday webinar preview Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Lauren...

Don't just throw content out there! Make it purposeful. Download our content matrix today to refine your strategy, map content that connects, and discover fresh angles that keep your audience engaged. Get it here: https://www.tiereleven.com/content-matrix Creating content for your brand is not just about posting product pictures and hoping for the best. If your social media feed feels disconnected or lacks authenticity, it’s time to rethink your strategy. Alisan Matthews, Head of Email and Social Media Marketing at Tier 11, joins me to discuss how to align your brand’s message with your audience to boost engagement. Alisan explains how you can identify the core pillars of your brand’s messaging and use them to create a content matrix that guides your posts. By organizing your ideas into clear categories, such as education and community engagement, you can maintain consistency while diversifying your content for better engagement. In This Episode: - Meet Alisan Matthews - Crafting your brand's unique story with content - Why authenticity on social media is critical - Getting started with the content matrix - The four pillars of content creation strategy - Implementing the product promotion tier - Does the content matrix apply to all industries? - Education and value: leveraging engagement & trends - Webinar announcement and Black Friday tips Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Alisan Matthews: LinkedIn: https://www.linkedin.com/in/alisanschmidt/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn -

As Meta continues to invest billions in AI, understanding its impact on advertising strategies is crucial for any marketer looking to stay competitive. In this episode, Andrew Foxwell, a true OG in Meta advertising, reveals how marketing agencies and consultants can adapt to the rapidly changing digital landscape. Andrew discusses how AI is not only making advertising more automated and accessible but also revolutionizing the creative strategy game. He shares valuable insights on what works today and what doesn’t when it comes to creating effective ads and navigating Meta’s complex ecosystem. Plus, Andrew presents a framework for agency owners who are feeling overwhelmed by AI adoption and the pressure of client expectations. His approach to identifying what matters versus what’s just noise will help you align your marketing strategy with Meta’s latest AI innovations. In This Episode: - Andrew Foxwell’s career in digital marketing - Meta's investment in Andromeda and ad automation - Meta’s AI innovations in organic traffic vs advertising - What marketing agencies should be doing differently today - Biggest challenges agencies are facing with AI adoption - Helping agencies identify the "one thing they must do" and why - Managing client expectations and communicating AI adoption plans - How to connect with Andrew Foxwell and Foxwell Founders Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Andrew Foxwell: Website: https://www.foxwelldigital.com/ Email: andrew@foxwelldigital.com Join Foxwell Founders: https://foxwellfounders.com/ Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn -

You’ve got your first $10K to invest in your new in-person or online business. Should you dive into ads, hire an agency, or focus on content creation? It’s overwhelming, especially when everyone has their own “secret” formula for success. You don’t need to invest in every trendy digital marketing strategy to see results. In this episode, we break down what moves the needle for new business owners. From influencer partnerships that cost you nothing to leveraging simple content creation, we share our go-to marketing strategies based on real-world success stories. Forget the noise. Focus on what works, and do it consistently. Join the conversation now and learn how to make smart, calculated decisions that build a solid foundation for your business. In This Episode: - Comparing notes on personal relaxation techniques–yes, really! - Challenges of starting a business - Why you need to prioritize effective marketing strategies - How to spend $10k to drive in-person and online sales - Why build a brand personality or share the founder’s story - Leveraging user-generated content - The need for in-person events when selling to Gen X - Handcrafting vs. automating customer engagement Mentioned In This Episode Ryan Reynolds Shares His Aviation American Gin Out of Office Reply - https://www.youtube.com/watch?v=VbJwX6aG8Uc Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

Today, we’re breaking down a lead generation case study that resulted in a 397% increase in revenue and a 356% boost in gross profit. The business, which was stuck at $620,000 in annual revenue, shot up to $2.5 million after just six months of applying the right strategies. We dug into the client’s existing assets, found multiple lead magnets, and used them to target different pain points across a broader audience. The result was a more engaged audience, a more diversified funnel, and ultimately more conversions. If you’re struggling to scale, it's time to rethink your marketing strategy. Stop pushing for immediate sales and start creating a nurturing experience for your audience. Listen in and learn how you can adapt our lead gen strategy to fit your business. In This Episode: - Lead generation case study results breakdown - Step 1: Moving from simple to complex funnel strategy - Step 2: Installing the CPL/nCAC reducer framework - Step 3: Deploying the digital velocity engine for ad creation - Final results summary: 397% revenue increase Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media - https://mongoosemedia.us/

Why do some ad campaigns crush it while others flop, even with the same budget? It all comes down to metrics and strategy. Let’s get the first part out of the way. Get Your nCAC Calculator Now! - https://www.tiereleven.com/ncac In today’s episode, we share a client story where more than $10,000 went up in smoke on a webinar that didn’t convert, and how a simple shift in strategy turned everything around. Lauren shares how her team builds strategy documents that keep everyone aligned and how knowing your numbers and setting the right goals can change everything. We also get into the real differences between subscribers, leads, and sales-qualified leads, and why so many businesses set themselves up for frustration by mixing them up. If you’re planning a webinar launch or any infoproduct, setting ad budgets, or just trying to figure out where to put your next marketing dollar, you need the right strategy to achieve your goals. Listen in as we share the wins, the lessons, and the strategies that can help you turn ad spend into predictable growth. In This Episode: - Why strategy is critical for achieving marketing goals - Mongoose’s strategy documents for the post-hire process - Example of revenue vs sales and marketing goals - The structure and content of the strategy doc - Pixel strategy for Meta and monitoring the campaign performance - Why Meta is better than Google for selling webinars - Budget allocation strategy for awareness, conversions, and lead generation - Email/SMS integration into the paid ads strategy - Final thoughts on the strategy success formula: goal, budget, and target Listen to This Episode on Your Favourite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram -

Meta’s Andromeda updates have made most ad strategies obsolete. We can help you update your ad strategy using AI and creative diversification for a high ROAS. Talk to us: https://www.tiereleven.com/apply In today’s episode, we take you to our Ad Lab live event, where we discussed Meta's Andromeda update in detail and how it's changing the digital advertising landscape. Our guest, John Moran, has been testing and deploying strategies to match the new updates, achieving incredible results. We explore how focusing on creative diversification can break through tough competitive markets, even when business performance isn’t where it needs to be. John also shares the Fishbone Effect—a creative strategy that targets diverse audiences with various creative elements within the same campaign. You’ll understand why your creative strategy is everything when it comes to scaling your Meta ads. We’ll also cover key strategies that can help you scale your campaigns despite the ongoing Andromeda updates. In This Episode: - Meta Andromeda update & testing strategies - Content diversification strategy: 10 different ad types explained - Results from one campaign, one ad set structure with Andromeda - The Fishbone Effect: How Meta distributes ad spend - When to pause high-spend, low-converting ads - Performance max with CAPI imports results Listen to This Episode on Your Favourite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: LinkedIn - https://www.linkedin.com/in/ralphburns Instagram - https://www.instagram.com/ralphhburns/ Hire Tier11 - https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: Instagram - https://www.instagram.com/laurenepetrullo/ LinkedIn - https://www.linkedin.com/in/laurenpetrullo Consult Mongoose Media -

Before you spend another dollar on ads, you need to do your business math right. Download our Marketing Performance Indicators checklist to track the key metrics that accurately measure your marketing efforts. Download the checklist here: https://www.tiereleven.com/mpi Today’s case study is a perfect example of why such metrics matter more than your creative or targeting efforts. The client came to us with growth goals, though their business had been in decline for three years. About 60% of their revenue was coming from existing customers, but that segment was shrinking year over year. Even with our top strategist, Ricardo Pouwels, deploying proven strategies, we weren't able to break through the tough competitive landscape. We shifted the budget from Google to Meta ads and focused on improving new customer acquisition metrics, but the client couldn't wait for the strategy to fully take effect. You'll learn that marketing can't fix a fundamentally flawed business model. Tracking metrics like new customer acquisition cost (NCAC) can show progress even when overall revenue drops, but only with realistic expectations about recovery timelines that most businesses aren’t prepared to accept. In This Episode: - Introduction - Meet Tier11’s growth strategist, Ricardo Pouwels - Case study: Gardening niche client with a flawed business model - Challenges with Google Shopping and price competitiveness - How pricing issues contributed to the client’s decline - Testing new strategies: Meta Ad budget adjustments - What is the ideal timeframe for testing new marketing strategies? - Managing client expectations while saving a struggling business - Why a paid media strategy does not always work - What’s the best way to turn around a declining seasonal business? - Why didn’t we focus on email marketing to boost sales? - How to tackle business challenges with paid media Want to learn how to calculate your NCAC? Listen to our previous episode on NCAC: https://podcasts.apple.com/sk/podcast/part-1-the-5-step-formula-to-determine-your-ncac/id1022441491?i=1000686217283 Listen to This Episode on Your Favourite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ricardo Pouwels: LinkedIn:

Ralph and Lauren sit down with Corey Quinn, Agency Growth Advisor and former CMO of Scorpion, to uncover the exact strategies that took a stalled $10–$20M agency and propelled it to over $100M in revenue. Corey reveals his “Dream 100” inspired outreach strategy, why DS (Dream Segment) and GBO (Greatest Business Outcome) are essential to focus, and how to build a repeatable system for landing high-value clients. If you run an agency, consultancy, or service business, this conversation will challenge the way you think about lead generation, positioning, and scaling — and give you the tactical blueprint to make your growth goals inevitable. Chapters: LINKS AND RESOURCES: WebsiteAnyone, Not EveryoneGet Your Marketing Performance IndicatorsTM Checklist Now!Get Your nCAC Calculator Now!Make Data Driven Marketing Decisions with ConfidenceTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on