Perpetual Traffic

Meta's Andromeda update has disrupted digital marketing for good. But, we've cracked the code! We’re offering you 30 monthly deliverables,10 ad types, media buying, and access to Tier 11’s data suite to help you stay ahead. Get our exclusive Creative Diversification Package at: https://www.tiereleven.com/cd AI is not a buzzword. It is not a passing trend. It’s the future of marketing. In this episode, we explore why big tech companies are pouring billions into artificial intelligence and how it’s already transforming the way we run ads, create content, and optimize our campaigns. We break down some mind-blowing stats, including Google’s projected $93 billion investment in AI this year and Meta’s massive $81 billion spend. We discuss the changes we’ve already seen in our own campaigns, from the Meta Andromeda update to creative diversification, which is making ad optimization faster, more efficient, and far more productive. If you’re not using AI to enhance your marketing efforts, now’s the time to start, or risk falling behind. We challenge you to think about one task in your marketing that you really don’t want to do anymore, and then find an AI tool to make that task faster, cheaper, and more efficient. In This Episode: - The massive AI investments from big tech companies - Amazon’s investment and earnings from AWS - Applying AI innovation to marketing - Simple steps to start using AI today Mentioned in the Episode: Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/

While other advertisers scramble to figure out Meta's Andromeda update, we've cracked the code! Our Creative Diversification Package will increase your ads’ reach by 50%+ and save you over $330k on agency fees. Join the winning 0.01% businesses now at: https://www.tiereleven.com/cd Do you feel overwhelmed by the speed of AI advancements? The tech world is evolving at an unprecedented rate, making it challenging to keep up, especially with giants like Meta and Google leading the charge. AI is the future of digital marketing, and if you’re not adapting, you’re falling behind. In this episode, we discuss the massive shift happening in marketing, fueled by AI. We break down how Silicon Valley’s biggest players are investing billions into AI and how that’s impacting everything from content creation to data analysis. With new AI tools emerging every day, we talk about the importance of creative diversification and how it can boost your ad performance, all while giving you a competitive edge in the market. Tune in now and let’s make sure you’re ready for the AI-powered future of marketing. In This Episode: - Why AI’s bubble is now and how to keep up - How AI is powering marketing innovation - Big tech and governments’ heavy investments in AI - Presentation of big tech’s AI investments - Wrap up and key takeaways Mentioned in the Episode: Previous episodes on Andromeda: https://perpetualtraffic.com/?s=andromeda The Acquired Podcast: https://www.acquired.fm/ Investors’ Business Daily Analysis on AI: https://www.investors.com/news/technology/ai-stocks-microsoft-apple-google-amazon-meta-capital-spending/ The Evolution of AlexNet: Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Stop losing money on ads! Grab your copy of Tier 11’s FREE calculator with all the actors and formulas you need to determine the most important metric in your marketing efforts. Download Your nCAC Calculator Now: https://www.tiereleven.com/ncac Joining us today is Cole Turner, Growth Strategist at Tier 11. We break down how incorrect nCAC (New Customer Acquisition Cost) calculations can make you believe you're profitable when you’re actually hemorrhaging cash. Cole walks us through a real-world example of a beauty brand, showing how fixing their nCAC revealed a massive discrepancy that changed their entire business strategy. We also discuss how adjusting your ad spend to align with real business costs can actually help you scale. If you're spending on ads without understanding your real margins, you could be scaling in the wrong direction. Join the conversation now and get your business metrics in order before your next big marketing push. In This Episode: - What nCAC is and why it matters - Case study: nCAC error in a beauty brand’s strategy - Common mistakes in nCAC calculations - How to calculate nCAC accurately - How overheads factor into nCAC on scale - Why ad spend efficiency isn’t enough - The importance of knowing your numbers Unlock the Ultimate Marketing Advantage With Our Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect With Cole Turner: https://www.linkedin.com/in/coleturner98 Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:

Unlock the ultimate marketing advantage with Tier 11's Creative Diversification Package! Get 30 monthly deliverables,10 ad types, and access to the Tier 11 data suite. Available exclusively for 11 lucky businesses at: https://www.tiereleven.com/apply Are media buyers becoming obsolete? With Meta’s Andromeda update and AI automating campaign optimization, most marketers are still stuck tweaking ads while missing the real levers that drive growth. If you’re still relying on Ads Manager, you’re already behind! In this episode, we break down why media buying alone won’t cut it anymore. We discuss how AI is handling 80% of the heavy lifting and why your focus needs to shift to everything that happens after the click. From landing page congruency to email triage, customer reactivation, and how data flow impacts optimization, we share what agencies and brands must do to stay profitable. If you’re managing campaigns or scaling a business, this one’s for you! In This Episode: - Media buying and “after the click” opportunity - Funnels, offers, and landing page congruency - Redefining leads, opt-ins, and MQLs - Disqualifying bad leads and data hygiene - The role of growth strategist vs. media buyers - Why small marketing agencies are struggling - Shiny object syndrome vs. real business growth - Rethinking the customer journey to boost sales Mentioned in the Episode: Andromeda Episodes: https://perpetualtraffic.com/?s=john+moran Episode 744: The Pros and Cons of Meta’s New Advantage+ Creative Image Generator Tool: https://perpetualtraffic.com/podcast/episode-744-the-pros-and-cons-of-metas-new-advantage-creative-image-generator-tool/ Episode 743: Stop Pausing Winning Ads! Andromeda Ad Strategy That Changes Everything: https://perpetualtraffic.com/podcast/episode-743-stop-pausing-winning-ads-andromeda-ad-strategy-that-changes-everything/ Creative Diversification Playbook: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Marketing Performance Indicators Checklist: https://www.tiereleven.com/mpi Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube:

Have you ever been in a negotiation and felt like you were just begging to close the deal? Oren Klaff, the master of persuasion and author of Pitch Anything, is back to show us how to take control of high-stakes business conversations. We talk about the power of "status" in negotiations and how framing your offer makes all the difference. Oren breaks down the distinction between physical and cognitive status and how to leverage both to your advantage, all while keeping your confidence high and ego in check. We also discuss how to create real desire in your prospects and clients, as well as how to handle those moments when you're negotiating from a lower status. If you’re looking to up your negotiation game, Oren has some proven persuasion strategies you won’t want to miss. In This Episode: - The power of saying the quiet part out loud - How physical status influences negotiation outcomes - The danger of offering too many choices in sales - How to negotiate deals when power shifts - Establishing genuine desire in your prospects - Negotiating with high-level decision-makers - Hot cognition vs cold cognition in persuasion - Determining a prospect’s viability of closing a deal - Final thoughts and actionable takeaways Listen to the Previous Episode with Oren Klaff: https://perpetualtraffic.com/podcast/episode-732-flip-the-script-a-masterclass-on-pitching-anything-with-oren-klaff/ Buy Oren Klaff’s Books: https://a.co/d/fRAqAbyhttps://a.co/d/hTcp9lP Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oren Klaff: orenklaff.comhttps://www.linkedin.com/in/orenklaff/https://pitchanything.com/ Connect with Ralph Burns:

Do you really control your ads anymore or just think you do? The more Meta’s AI promises to optimize your performance, the more it quietly reshapes your creative and brand. Today, Lauren and I break down the hidden trade-offs behind Meta’s Advantage+ Creative Image Generator and why letting AI “help” your campaigns might not mean what you think. Lauren shares her recent webinar launch results using Meta’s new creative tools and what happened when AI started taking creative liberties with her brand visuals and placements. From off-brand images to format mismatches, we unpack how AI-driven automation can drive conversions while quietly eroding creative control. In this episode: - Pros and cons of Advantage + creative image generator - The illusion of control in Meta AI’s performance - Why future ad networks may remove control completely - The $30 lead that actually converted better - Quality vs. quantity in lead generation - How creative still drives targeting in Andromeda Resources Mentioned In The Episode: https://www.youtube.com/watch?v=aXRkwLlTb0Ihttps://www.tiereleven.com/what-we-do/data-suitehttps://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdfhttps://www.tiereleven.com/apply-nowperpetualtraffic.com/youtube Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Do you still believe in “cut the losers and let the winners run”? After seeing what Meta’s Andromeda update is doing under the hood, that old-school strategy might be costing you real growth. In this Ad Lab session, John Moran and I break down how Andromeda completely rewrites the rules of campaign optimization and why CPA alone no longer tells the whole story. We analyse live account data where spend doubled, CPAs held steady, and results skyrocketed, all because we stopped judging ads by last-click performance. Using Tier 11’s Data Suite, we uncovered how creative sequencing, user journey mapping, and first-click CAPI imports reveal what’s driving conversions inside Meta’s new ecosystem. If you’re still pausing ads too early or optimizing for the wrong metric, this episode will change how you think about scaling. Let’s unpack what Andromeda really means for your campaigns and how to play Meta’s game the way Meta does. In this episode: - Client case study on Andromeda's sequencing impact - Ad performance analysis: UGC vs. non-UGC ad trends - Why CPA is a poor performance judge - Scaling ad spend and performance metrics - UGC ads and their effectiveness - Creative targeting and expanding market reach - Conclusion and call to action Resources Mentioned In The Episode: Tier 11 Data Suite – https://www.tiereleven.com/what-we-do/data-suite Meta Engineering Blog Article on Andromeda – https://engineering.fb.com/2024/12/02/production-engineering/meta-andromeda-advantage-automation-next-gen-personalized-ads-retrieval-engine/ Ad Lab Live Sessions – https://www.youtube.com/@Tier11/streams Buy Tier 11’s Creative Diversification Package: https://www.tiereleven.com/apply Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns:

Have you ever run a Facebook ads test that completely defied logic? That’s exactly what happened to us, and it led to one of the most eye-opening conversations we’ve had about Meta’s new creative testing feature. In this episode, we explore the Meta AI tools for creative diversification. Lauren shares her real campaign results from a live test using Meta’s latest Advantage+ creative tools. We also get into the details of how Meta’s system distributes spend, why it doesn’t always follow its own rules, and what you can do to avoid wasting money while still taking advantage of Meta’s cutting-edge tools like AI-powered image generation and editing. If you’re running ads for clients or scaling your own campaigns, you’ll want to hear this one before you hit “publish” on your next creative test. We’ll tell you what works, what breaks, and how to stay ahead of Meta’s fast-moving automation. In this episode: - How Meta’s in-campaign creative testing works - Step-by-step demo of Meta’s creative testing interface - Using AI-generated ad images inside Ads Manager - Editing AI-generated images with custom prompts - Meta’s ad enhancements: translate text, music, and site links - The “Flex Media” feature and its risks for client brands Resources Mentioned In The Episode: Previous Episodes on Meta’s Andromeda Update: https://perpetualtraffic.com/?s=meta Watch the Episode on YouTube: www.perpetualtraffic.com/youtube Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Watch Previous Live Ad Lab Sessions: tiereleven.com/youtube Creative Diversification Playbook, Practitioners' Guide From Meta: https://perpetualtraffic.com/wp-content/uploads/2025/10/Creative-Diversification-Playbook-Practitioner-Guidance.pdf Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburns

Do you feel like your ad spend isn’t adding up? What if the data you’ve been relying on is actually misleading you? In this episode, we uncover the dangers of inaccurate attribution models that could be costing you thousands in missed revenue and show you a smarter way to optimize your ads. Tier 11’s John Moran breaks down how media buyers can fall into the trap of relying on third-party platforms like Triple Whale, which often misreport up to 30% of revenue. He shares real-life case studies of clients who dramatically improved their ad performance by simply questioning their attribution model and switching to more reliable tracking methods. If you use the wrong attribution model, you may end up running campaigns based on faulty data—putting your business at risk. Let’s teach you how to avoid these costly pitfalls and ensure your marketing strategy is powered by the most accurate insights available. In this episode: - Case study 1: The problem with Triple Whale tagging - Case study 2: Lowering CPA from $44 to $25 in 10 days - Practical tips for media buyers to optimize their campaigns - When should you turn off Meta ads? - Using Meta’s “Creative Fatigue” feature to optimize ads - Comparing Meta ads and Google Shopping results Resources Mentioned In The Episode: Previous Ad Lab Sessions with John Moran: https://perpetualtraffic.com/?s=john+moran Tier 11’s Data Suite: https://www.tiereleven.com/what-we-do/data-suite Apply to Work With Tier 11: https://www.tiereleven.com/apply-now Creative Diversification Playbook, Practitioners' Guide From Meta: Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Are you leaving half your leads on the table? In this episode, we are using Alex Hormozi’s $100M Money Models to explore how to turn cold traffic into high-ticket clients. From mapping the customer journey to implementing conditional downsells, we break down exactly what works in marketing to maximize revenue without cutting prices. We explore how membership and continuity models are making a comeback, why speed-to-lead is critical, and how to structure Typeform knockouts to qualify leads efficiently. Plus, we dissect the art of downselling—how to offer a slice of your core program at a lower price while still setting up your prospects for the full high-ticket offer. We also share a real-world example from a client session where we redesigned their sales funnel, increased show rates, and built a structured upsell path that turns prospects into long-term customers. These insights should help you capture more leads, increase conversions, and maximize lifetime value in your business. In this episode: - Mapping the customer journey from cold ad to five-figure upsells - Speed-to-lead: why contacting prospects immediately is critical - The art of downselling - Understanding objections and reasons prospects don’t buy - Guaranteeing results as a first downsell - Using check-in calls to upsell and demonstrate value Resources Mentioned In The Episode: Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/https://www.linkedin.com/in/laurenpetrullo

Stop losing money to free trials and outdated sales funnels! Apply now to access Tier 11’s data-driven strategies for front-end offers that convert. Schedule a discovery call: https://www.tiereleven.com/apply-now How do you turn a free trial into a customer magnet without the risks of an unconditional guarantee? Today, we’re sharing innovative strategies to attract and retain customers with compelling front-end offers. We’re breaking down Alex Hormozi’s "Win Your Money Back" model and how it applies to different business models. You’ll learn how you can give customers the chance to earn their money back instead of offering a no-strings-attached refund. We also explore how conditional offers can spice up your product or service’s appeal and why it’s essential to incorporate a continuity program into your sales process. In this episode: - How the 'Win Your Money Back' model works - Implementing the 'Win Your Money Back' strategy - How to structure your free trials - Webinar selling strategy and upsell techniques - Structuring continuity programs Resources Mentioned In The Episode: Previous Episode on Alex Hormozi’s $100M Money Model: https://perpetualtraffic.com/podcast/episode-734-alex-hormozis-100m-money-models-launch-debunked-key-takeaways/ Alex Hormozi’s Book, $100M Money Models: How To Make Money: https://www.goodreads.com/book/show/240367486-100m-money-models Alex Hormozi’s Interview on the Jack Neel Podcast: https://www.youtube.com/watch?v=5f_UL-z1xgI Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: perpetualtraffic.com/youtube We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Ready to scale your ads with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now Are you struggling to scale your Google Ads campaigns without losing profitability? In this episode, we compare Standard Shopping and Performance Max campaigns, two of Google Ads' most popular scaling strategies. After moving $40,000 between the two strategies, John Moran breaks down the performance data, including customer acquisition, return on ad spend (ROAS), and conversion rates. The results show that while PMax often promises more efficient scaling, Standard Shopping consistently delivers similar, if not better, results in certain scenarios. Whether you're an agency or a solo marketer, understanding the strengths and weaknesses of each approach can lead to smarter, more profitable ad strategies. Join the conversation now and start scaling your Google Ads the right way! In this episode: - Introduction to the ad flow funnel - Standard Shopping vs. Performance Max for scaling - Testing $40K swings between campaigns - Differences in results between p-max and standard shopping - Why Performance Max fails at scale - Final verdict: Standard Shopping wins at scaling Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/

Ready to scale with precision? Apply now to access Tier 11’s expert strategies and unlock smarter, data-driven growth for your business! Schedule a discovery call: https://www.tiereleven.com/apply-now As the Meta and Google ad landscape continues to evolve, it’s no longer just about targeting customers. It's about creating ads that work for AI first. John Moran is back with more insights into refining your ad strategy to match the AI revolution. John breaks down content diversification, explaining how creative testing and varied ad formats are key to capturing audience attention and driving conversions. He also simplifies the complexities of model data and the impact of first click edge tagging for improving attribution accuracy. If your ad spend isn't aligning with your growth goals, John shares tips on consolidating campaigns and iterating creatives to find what resonates with your target audience. Plus, he explains how automated systems track and adjust campaigns based on performance, enabling you to focus resources on winning ads that deliver real results. In this episode: - Understanding model data in advertising - The role of attribution in scaling campaigns - What percentage of ad data is modelled? - Content diversification strategies - Meta's role in ad spend allocation - Evaluating ad performance beyond CPA - Where to learn more and get help Mentioned in the Episode: Listen to Previous Episodes on Andromeda Updates: https://perpetualtraffic.com/?s=andromeda Watch Friday Live Ad Labs: https://www.youtube.com/@perpetual_traffic Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/

Stop guessing! Make data-driven marketing decisions with confidence with the Tier 11 Data Suite. Get it here: https://www.tiereleven.com/what-we-do/data-suite The rules keep changing. The days of manually targeting customers by demographics and psychographics are long gone. With Meta and Google embracing auto-targeting, auto-bidding, and combined campaign systems, counting sales after an ad is no longer enough. In today’s episode, Tier 11’s John Moran breaks down the shifts in digital media, emphasizing the importance of granular data and distinguishing between new and returning customers. He introduces "first click edge tagging," showing how you can take control of the attribution process and measure what truly matters to your business. Plus, we explore content diversification and creative testing strategies to help you identify what resonates with your audience. It’s time to move past the limitations of default ad tracking and align your ad spend with long-term growth goals. In this episode: - Current shifts in digital media and campaign targeting - The impact of Google and Meta's merged campaigns - ‘First click edge tagging’ for marketing attribution - Aligning ad goals and creatives with business objectives - Case study: Beauty brand cutting CPA from $27 to $7 - Understanding model data and algorithm impact Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with John Moran: LinkedIn: https://www.linkedin.com/in/johnmorangads Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/

Your marketing team needs a reliable formula to determine the most important metric to guide your company's marketing efforts. We’re talking about new customer acquisition costs (nCAC). Download your free copy of our nCAC calculator at: https://www.tiereleven.com/ncac Today, we are analysing a case study of a membership site business that achieved incredible results through strategic marketing. The company, focused on a recreational niche, achieved an outstanding 52% increase in total subscribers year-over-year. This massive growth stemmed from a series of smart decisions, starting with an in-depth look at their new customer acquisition costs (NCAC) and regional targeting strategies. They also tapped into the power of community, offering exclusive access to products and services, and creative hooks that resonated with specific geographic audiences. If you're running a membership site or e-commerce business, you’ll learn how to track and analyze data in granular detail, target the right customers, and create relevant, personalized experiences. In this episode: - Case study: business model of a membership site - Challenges in customer acquisition - Solutions: Targeting the right audience with nCAC - Using creative hooks and regional language - Results and success metrics - Membership site and e-commerce strategies to scale - E-commerce businesses that suit this business model Listen to this episode on your favorite podcast channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We appreciate your support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo: https://www.instagram.com/laurenepetrullo/https://www.linkedin.com/in/laurenpetrullo

Building a business and brand isn’t easy, but with the right strategy, the rewards are massive. In today’s episode, Lauren shares a powerful content diversification strategy that led to a client cutting their cost per lead by 50%. We also explore valuable lessons from Alex Hormozi, including his approach of giving away valuable content up front, without expecting anything in return. He achieved over $80 million in book sales in 24 hours after years of sharing free, valuable content with his audience. We’ll show you how you can implement Hormozi’s strategies in building your brand. Plus, we offer a free demo of our content diversification and sales funnel strategies that you can copy and scale your business. Tune in for this and much more! In This Episode: - Case study: Five horsemen of the ads apocalypse - Creating tailored ad copies with Meta AI - Marketing qualified leads vs sales qualified leads - Lessons from Alex Hormozi’s $81m book launch - Content diversification strategy demo - Alex Hormozi's $100M money models - The power of consistency and showing up Resources Mentioned in the Episode: https://www.goodreads.com/book/show/240367486-100m-money-modelshttps://perpetualtraffic.com/?s=johnhttps://www.youtube.com/watch?v=5f_UL-z1xgIhttps://www.tiereleven.com/apply-now Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren Petrullo:

It's easy to assume that paid ads are the magic fix, but without understanding your numbers and setting clear business goals, you’re just throwing money into the void. But you’re not alone! Most marketers and business owners misunderstand what it really takes to scale, and it starts with customer conversations. Today, we’re sharing how many businesses, especially when strapped for cash, need to refocus their energy not just on digital ads but on getting back to the marketing basics. You need to connect with your audience, learn what broke, and rebuild trust to scale your business. Ready to take control? The path forward requires patience, data, and strategy. Stop focusing on quick wins and start investing in your business’s long-term growth. In This Episode: - Understanding Media Efficiency Ratio (MER) in marketing - Strategies for businesses with limited marketing budgets - Why setting clear business goals is critical - The importance of marketing and experiential play - Case studies and practical applications - The role of customer feedback & how to get it Resources Mentioned in the Episode: Get Your Marketing Performance Indicators (MPI) Checklist: https://www.tiereleven.com/mpi Oren Klaff’s book, Pitch Anything: https://www.amazon.com/stores/author/B004AN5OJA?ccs_id=afc782d8-f4ac-4f26-80f6-243a19b471d4 Previous episodes on maximising your marketing budget: https://perpetualtraffic.com/podcast/episode-726-how-to-get-sales-in-your-first-year-of-a-digital-business-with-just-10k/ https://perpetualtraffic.com/podcast/episode-715-maximize-your-profits-with-these-6-brilliant-cross-sell-plays/ https://perpetualtraffic.com/podcast/episode-716-7-secrets-to-explode-your-profits-with-upselling/ Read more about Cadillac’s bid to join F1: https://www.autoweek.com/racing/formula-1/a64218356/cadillac-will-pay-450-million-anti-dilution-fee-join-formula-1/ Learn more about F1 bids and partners: https://www.espn.com/f1/story/_/id/45531327/thailand-approves-123-billion-bid-2028-bangkok-f1-race https://www.formula1.com/en/information/formula-1-partners.2shz7bIVhGgS3ovP69N3Rs Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple:

You think you know how to sell until you hear Oren Klaff talk about it. Today, we’re hosting the man behind Pitch Anything and Flip the Script to uncover why most marketers lose deals before they even start. Oren doesn’t just challenge conventional sales wisdom. He flips it upside down, showing how neediness kills deals. Oren Klaff is a leading expert in sales, raising capital, and negotiation. As Director of Capital Markets for Intersection Capital, he has helped companies secure billions of dollars in funding. He’s a best-selling author, a sought-after speaker for global giants like Google and Xerox, and a pioneer in neuroscience-based persuasion. Oren explains why marketers must learn to hold boundaries, call out clients' “games,” and create consequences on every sales call or risk being dismissed as low status. His approach is raw, counterintuitive, and insanely practical for anyone who needs to persuade at scale. If you’re ready to rethink how you pitch, sell, and win deals, this one is for you! In This Episode: - Writing the 'Pitch Anything' book - Why neediness when selling kills deals - Practical sales techniques to break neediness - How to maintain a high status in sales calls - Dealing with the ‘final boss’ in negotiations - The importance of setting consequences in sales - Holding clients accountable for their behavior and values - Pitch Anything vs. Flip the Script Buy Oren Klaff’s Books: Pitch Anything: https://a.co/d/fRAqAby Flip The Script: https://a.co/d/hTcp9lP Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: https://www.youtube.com/@perpetual_traffic?sub_confirmation=1 We Appreciate Your Support! Visit our website: https://perpetualtraffic.com/ Follow us on X: https://x.com/perpetualtraf Connect with Oren Klaff: https://orenklaff.com/https://www.linkedin.com/in/orenklaff/ Connect with Ralph Burns: https://www.linkedin.com/in/ralphburnshttps://www.instagram.com/ralphhburns/https://www.tiereleven.com/apply-now Connect with Lauren

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn: Angles, Styles, and Hooks - Macro Creative Trends Holiday Hooks - Quick Start Checklist - Many marketers focus solely on driving traffic but overlook the critical step that follows: the landing page. In this episode, Andrew Miller, Co-Founder and VP of Client Services at Workshop Digital, shares how landing page optimization (LPO) and leveraging first-party data can drastically increase the ROI of your marketing campaigns. With over 20 years of experience, Andrew has helped countless B2B businesses maximize their conversions by optimizing their post-click experience. We explore the game-changing role of AI tools like Google’s AI Max and how they’re reshaping the future of online marketing. You’ll also learn how to bridge the gap between AI-driven ads and optimized landing pages for different target audiences to attract better leads and achieve higher conversions. In This Episode: - SEO in the age of AI - Content quality and distribution strategies - How AI Max has impacted Google ads - The future of media buying and data flow - Optimizing landing pages and the post-click experience - Why aligning marketing and sales is critical - How to optimize data flows & micro conversions for better leads - Targeting the right customers with AI - Case study on the impact of dedicated landing pages - How to get in touch with Andrew Miller Mentioned In the Episode: Google AI Max: https://blog.google/products/ads-commerce/google-ai-max-for-search-campaigns/ Previous episodes on landing page optimization: https://perpetualtraffic.com/podcast/episode-711-defeat-the-new-google-ai-max-landing-page-doomsday-with-val-riley/ https://perpetualtraffic.com/podcast/episode-707-decode-googles-new-diabolical-landing-page-changes-with-tas-bober/ Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple:

Your Playbook for Black Friday & Cyber Monday Creative that Converts Sign up here: https://www.tiereleven.com/Bfcm Get your Beauty Brand’s creative trend report from one of the most successful Creative Strategists, Lauren Schwartz. In this FREE webinar, you’ll get all the Angles, Styles & Hooks That Sell (Before Your Competitors Catch On.) Black Friday and Cyber Monday are the most competitive moments of the year for beauty brands, and the right creative is how you win. In this webinar, we’ll reveal the trends, hooks, and tactics driving conversions before your competitors catch on. You’ll learn: Angles, Styles, and Hooks - Macro Creative Trends Holiday Hooks - Quick Start Checklist - The easy shortcuts in digital marketing, like quick flips, four-hour workweeks, and AI-generated funnels, are gone! Former Perpetual Traffic co-host and Google Ads powerhouse Kasim Aslam joins us today to explore why the old playbook no longer works and why the future belongs to those willing to do the hard, unscalable work. Kasim shares the thesis that changed how he approaches starting and scaling a business. From his incubator of 17 businesses to investing in industries most people overlook, Kasim’s perspective will reframe how you think about scaling in the AI-driven landscape. If you want to learn how to build smarter, stronger businesses in a world where automation alone won’t save you, this one is for you! In This Episode: - Kasim's journey post-Perpetual Traffic - The cost of traffic in digital marketing - Scaling and measuring profitability: "diminishing returns" is not a stop sign - Accounting for incalculable gains as you scale - The death of quick flip businesses - Leveraging hard work and human connection - Apple’s example of goodwill and brand loyalty - How to sign up for the upcoming growth hacking conference Mentioned In the Episode: Previous episode with Kasim on the law of inverse profitability: https://podcasts.apple.com/us/podcast/why-the-law-of-inverse-profitability-is-the-1-way/id1022441491?i=1000650815702 Sign up for the Growth Hacking conference with Kasim: perpetualtraffic.com/growth Listen to This Episode on Your Favorite Podcast Channel: Follow and listen on Apple: https://podcasts.apple.com/us/podcast/perpetual-traffic/id1022441491 Follow and listen on Spotify: https://open.spotify.com/show/59lhtIWHw1XXsRmT5HBAuK Subscribe and watch on YouTube: