Perpetual Traffic

Ralph and John dive into an advanced YouTube live session packed with tactical insights for Google Ads professionals. In this episode, they reveal a powerful two-step strategy designed to outmaneuver Google’s algorithm, ensuring maximum efficiency and scalability in campaigns. They break down the critical roles of manual CPC and TROAS bidding strategies, showing how to use manual CPC to secure the first click and TROAS for precise retargeting. The discussion is rich with actionable advice, including the benefits of managing separate campaigns, the significance of click shares, and the strategic use of broad match versus exact match keywords. Ralph and John also tackle pressing audience questions, offering expert guidance on handling unstable e-commerce inventory, optimizing add-to-cart events, and effectively balancing P-Max with standard shopping campaigns. This episode is a must-listen for digital marketers looking to elevate their Google Ads game. Chapters: LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeRemarketing Lists for Search Ads (RLSA): What You Need to KnowAbout Target ROAS biddingTier 11 JobsYouTubeTiereleven.comMongoose Media

Ready to crush Black Friday and Cyber Monday? Join Ralph Burns and Lauren Petrullo as they reveal the secret sauce to early prep, irresistible offers, and creative lead gen that will make your competitors wish they started in July. Whether you're bringing the Gucci-level discounts or just a fruit salad, we've got the strategies to make sure you win big. Tune in and get ready to own Q5! Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeTidio Black Friday Facts & Cyber Monday Stats [Report 2024]Leather UpTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power of reciprocity to leveraging social proof and authority, this conversation is packed with actionable insights that can transform your business strategies and elevate your impact. Chapters: LINKS AND RESOURCES: WebsiteInfluence: The Psychology of PersuasionPre-Suasion: Channeling Attention for ChangeTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re wanting to refine your marketing tactics and maximize the effectiveness of your campaigns, then tune in to this episode. Rethink your lead generation and align your efforts with quality over quantity! Chapters: LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeDuct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing GuideEpisode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John JantschTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership development. Discover how investing in leadership skills can help you scale your business, improve team dynamics, and lead with greater impact. This episode is packed with actionable advice and real-world examples that will inspire you to elevate your leadership game. Chapters: LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeVirtual Boss: A practical guide for masterfully leading and managing remote teamsThe 21 Irrefutable Laws of Leadership: Follow Them and People Will Follow YouBrett GillilandTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how anyone can apply these strategies to not only increase their network but also create meaningful, lasting business relationships. Whether you're a seasoned executive or an emerging entrepreneur, this episode provides actionable insights into transforming your networking approach to achieve greater success and influence. Chapters: LINKS AND RESOURCES: LinkedInRise 25INspired INsiderINspired INsider PodcastGet Your Marketing Performance Indicators™ Checklist Now!YouTubeTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic Website

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touches like handwritten notes. Tune in to hear Ralph and Lauren’s fresh perspectives on how to build stronger, more profitable customer relationships. Chapters: LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeThe Icelandic Phallological Museum[SWIPE] Download The Perfect Welcome Email TemplateEpisode 613: What Are Marketing Performance Metrics™ & Why Are They Important?Search John Moran on PT WebsiteTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect...

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors that can make or break a business. You’re sure to gain knowledge on how to scale your own ventures without sacrificing your long-term goals. Tune in to learn how to optimize your marketing efforts and maintain a steady growth trajectory. Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!Search John Moran on PTTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Subscribe to Perpetual Traffic! Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior, the importance of triangulating your brand’s reputation across multiple platforms, and actionable strategies for optimizing your online presence. With insights into how reviews influence buyer decisions and tips for leveraging negative feedback, this episode is packed with practical advice for marketers looking to enhance their brand’s credibility and conversion rates. Chapters: LINKS AND RESOURCES: Shopper ApprovedReputation KingGet Your Marketing Performance Indicators™ Checklist Now!YouTubeMPI GlossaryTelegramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of turning customers into brand evangelists, offering insights and tips for marketers at all levels. Tune in to gain valuable knowledge and strategies to elevate your marketing efforts. Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeMPI GlossaryTelegramWhat Are Marketing Performance Metrics™ & Why Are They Important?Enemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563PT Website: Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsYouTubeTiereleven.comSolutions 8

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how businesses can misinterpret these metrics if not analyzed correctly. They discuss the need for understanding marketing performance indicators (MPIs) and the role of third-party tools in providing clear insights. Ralph and Lauren also touch on the challenges businesses face with operations and product quality, and how these can impact the effectiveness of marketing efforts. Tune in to learn how to leverage marketing metrics to make smarter business decisions and achieve long-term success! Chapters: LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!YouTubeTelegramWhat Are Marketing Performance Metrics™ & Why Are They ImportantEnemies No More: Using Google and Meta Together for 10x Returns | Perpetual Traffic EP 563Episode 563: Enemies No More: Using Google and Meta Together for 10x ReturnsEpisode 564: Enemies No More: Using Google and Meta Together for 10x Returns – Part 2Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic...

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies that focus on generating demand rather than just capturing it. You’re going to learn advanced techniques for optimizing ad campaigns, leveraging both Meta and Google platforms, and ensuring a holistic approach to marketing metrics that drive true business growth. Whether you're a seasoned marketer or new to the field, you’ll gain valuable perspectives on maximizing the impact of your digital advertising efforts! Chapters: LINKS AND RESOURCES: YouTubeGet Your Marketing Performance Indicators™ Checklist Now!The MPI GlossaryTelegramPrevious John Moran Episodes!Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for...

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about optimizing your business’ marketing strategy by focusing on metrics that matter. Chapters: LINKS AND RESOURCES: MPI ChecklistEpisode 602: How Google Ads Are Ripping You Off & How To Scale In Spite Of ItTelegramHURRICANE DEVASTATES CARIBBEANWicked ReportsTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode will leave you rethinking your approach to business growth! Chapters: LINKS AND RESOURCES: First Thing: Microsoft outage takes out banks, airlines and businessesCompetitors and Alternatives to CrowdStrike Falcon Google AlertsNewsjacking: How to Inject Your Ideas Into a Breaking News Story and Generate Tons of Media CoverageTelegramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their customers. Using lessons from Chick-fil-A and the wisdom of Obi-Wan Kenobi, Scott explains how businesses can differentiate themselves by celebrating their customers' successes and creating unforgettable experiences. Tune in to learn how to elevate your brand and leave a lasting impact on your audience. Chapters LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

In this episode, Ralph sits down with Scott Wozniak to discuss the secrets behind building a legendary brand. Scott shares insights from his book, "Make Your Brand Legendary," explaining how to create raving fans who return repeatedly and spread the word about your business. Using case studies like Chick-fil-A versus McDonald's, Scott explains the importance of understanding your customer and effective systems in driving success. Tune in to learn strategies for turning your business into a customer-centric powerhouse. Chapters LINKS AND RESOURCES: Make Your Brand Legendary: Create Raving Fans With the Customer Experience EngineCustomer Experience Engine swozWebstieLegendary Brand AcademySpeakingTelegramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

In this episode, Ralph and Kasim reunite to welcome Charles Duhigg, the mastermind behind "The Power of Habit." As they discuss the secrets of habit formation and the art of communication, Charles explains how simple tweaks can alter behaviors and relationships. Charles talks about everything from the unexpected origins of toothbrushing to the surprising science behind effective communication and much more. His ability to distill complex ideas into actionable steps will leave you rethinking your daily routines and interactions. Tune in to learn the habits and communication strategies that can drive personal and professional success. CHAPTERS LINKS AND RESOURCES: Charles Duhigg BooksAbout Charles‘Smarter, Faster, Better’: The New Science of ProductivityReady to Evolve Your Digital Marketing? Let's Talk.TelegramTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on

This episode is part two of Ralph and Tom Shipley’s conversation. They discuss the complexities of business acquisitions. Tom shares his expertise on structuring deals, evaluating financial health, and negotiating effectively. He talks about the importance of trust and vision in making successful acquisitions, including strategies you can use. From understanding the true profit picture to exploring innovative deal structures and safeguarding cash flow, Tom offers advice for anyone looking to grow their business through acquisitions. Tune in to gain a fresh perspective on leveraging acquisitions for business growth. Chapters: LINKS AND RESOURCES: DEALCON LIVETelegramEmail TomLinkedInAgency Ventures AggregatorTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game! Chapters: LINKS AND RESOURCES: DEALCON LIVETelegramEmail TomLinkedInAgency Ventures AggregatorTier 11 JobsYouTubeTiereleven.comSolutions 8 Perpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren are discussing using Slack for business communication and productivity. They cover the pitfalls of relying too much on Slack, sharing how it hindered productivity and created chaos in their teams. Ralph and Lauren also talk about their journey of transitioning to more structured project management tools like Jira and ClickUp. Plus, the importance of having a dedicated system for task management. Be sure to tune in to learn how you can enhance team productivity and communication strategies. Chapters: LINKS AND RESOURCES: ClickUPJiraReady to Evolve Your Digital Marketing? Let's Talk.Telegram15 Best Project Management Software Picked For 2024Tier 11 JobsYouTubeTiereleven.comPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!