Perpetual Traffic-logo

Perpetual Traffic

Business & Economics Podcasts

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Location:

United States

Description:

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Language:

English


Episodes

EP289: Digging Deeper: What You Can Do Right Now to Prepare for iOS 14

1/19/2021
The iOS update is coming and all we can do as marketers is prepare as much as possible for it. In this episode, founder of Wicked Reports Scott DesGrosseilliers is giving us more information on what to expect with the new Apple iOS update. Scott talks about what the difference will be between first-party data and third-party data, what the real benefit of all of this is for Apple, and a solution (from a tracking perspective) to avoid third-party data through iOS. RESOURCES MENTIONED IN THIS...

Duration:00:53:22

EP288: How 'Intentional Authenticity' Turned BiggerPockets Into The #1 Real Estate Investing Publisher on the Planet

1/12/2021
Would being the authority in your niche help your business? In this episode, VP of Growth at BiggerPockets Brandon Turner explains how BiggerPockets has grown into such an authority in the real estate space and taken over pretty much every related search term for their niche. Listen to learn how BiggerPockets built trust and credibility at scale, uses tools to monetize information, and why you need to be aware of the Dr. Oz Analogy. RESOURCES MENTIONED IN THIS EPISODE BiggerPocket’s...

Duration:00:51:49

EP287: What Facebook Marketers Need to Know About the iOS 14 Update

1/5/2021
You knew this episode was coming once the headlines started to pop up: it’s time for an iOS 14 update as it impacts marketers. In this episode, Angela Ponsford joins Ralph Burns to explain how the new iOS 14 update is changing Facebook advertising, what you need to be doing as a marketer or agency, how the Facebook API could help, and more. Listen to also hear part of Ryan Deiss’ T&C 360i keynote. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your Customers, Sales, &...

Duration:00:41:51

EP286: 4 Big Marketing Takeaways from 2020 and Predictions for 2021

12/29/2020
We bring you the *last* episode of Perpetual Traffic in 2020, which means it’s time for reflections and predictions. In this episode, Ralph and Amanda talk about their biggest takeaways of the year and what predictions those takeaways have them making in 2021. Listen to learn how Tier 11 did in 2020, how Ralph and Amanda view the new iOS update and its impact on ads, and what they’re gearing up for in the new year. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 How To Double Your...

Duration:00:27:51

EP285: How the #1 Infomercial Host on the Planet Does Her Social Marketing with Chalene Johnson

12/22/2020
What is one of the best social media marketers in the world doing to adapt to the constant algorithm changes? This week’s guest is the #1 infomercial host who boasts over 5 million followers and 70 million podcast downloads. In this episode, Chalene Johnson explains how she’s navigating Facebook changes, what type of content she’s posting to get the most engagement, her best-performing ad (right now!), and more. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Conversion Fanatics...

Duration:00:58:00

EP284: Facebook's Future with Mari Smith: What Marketers Need To Know Today

12/15/2020
This week we talking to one of the world’s foremost experts on social media marketing. In this episode, the ‘Queen of Facebook’ Mari Smith is talking about the future of Facebook. Listen to get updates on what to expect from the platform in 2021, what the best types of content are if you’re thinking about going Live, her tips for starting a Facebook group (do you need to hire a Community Manager?), and more. RESOURCES MENTIONED IN THIS EPISODE Work With Tier 11 T&C3 60i Conversion...

Duration:00:55:45

EP283: The 1 “Hack” Nobody Knows About Facebook Advertising Success

12/8/2020
Facebook ad success doesn’t equal having a bigger budget to put behind your ads. In this episode, Nehal Kazim is giving us his hack for Facebook advertising success. It’s not just adding more budget, it’s all about finding pockets of your market where you can reach new audiences and continue to expand and scale your business. Listen to hear examples of how Nehal is using this hack with his agency clients right now. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 5-Day Epic...

Duration:01:03:31

EP282: The Predictable 5-Step Formula to Sell High Ticket Programs

12/1/2020
After a year like 2020, we’ve never been so reminded about the importance of having predictable selling systems. In this episode, Scalable’s Head of Marketing Matt Swan and Head of Sales and Success Michael Ashcraft explain their predictable selling system for high ticket programs. Listen to learn the 5-step formula DigitalMarketer is using to sell their high-ticket offers (like becoming a DM Partner or our ELITE Coaching Program) and how you can adapt it to fit your high ticket...

Duration:01:04:33

EP281: 5 Big Takeaways from 'The Social Dilemma' Movie

11/24/2020
Yup, this week we’re talking about THAT movie. It’s the movie that every marketer watched with one eye open as they saw the platform they spend so much of their working hours inside of in a new light. In this episode, Ralph and Amanda let you know what they think about The Social Dilemma and their 5 biggest takeaways from the movie. RESOURCES MENTIONED IN THIS EPISODE Get $100 in LinkedIn Advertising Credits Work with Tier 11 What the Social Dilemma Gets Wrong How Using Social Media...

Duration:00:39:21

BONUS: 7 Essential Ad Tips to Crush It on Black Friday & Cyber Monday

11/20/2020
Not expecting to see this episode pop up on your podcast platform? We couldn’t let Black Friday and Cyber Monday go by without giving you our 7 essential tips to crush your ads during the holiday sales. Listen to learn how Tier 11 is gearing up for one of the biggest ad weeks of the year. RESOURCES MENTIONED IN THIS ARTICLE About Campaign Budget Optimization Dynamic Ads Choose The Right Ad Objective Episode 106: How Much Can You Afford to Pay to Acquire a Customer? How Much Can You...

Duration:00:37:38

EP280: How to Create Your Predictable Selling System with Ryan Deiss

11/17/2020
A Predictable Selling System means that despite a year like 2020, you can feel confident that your business will survive. In this episode, Ryan Deiss explains the Predictable Selling System we’re using at DigitalMarketer so you can create your own. Learn how to create your PSS’s messaging and structure so you can stand out and get the predictability in your business that you’ve been looking for. RESOURCES MENTIONED IN THIS EPISODE Work with Tier 11 Get $100 in LinkedIn Advertising...

Duration:01:00:50

EP279: 7 Steps to Building Compelling & Converting Content with WordPress

11/10/2020
Could your business grow faster if you had the perfect website? In this episode, VP of Growth at WP Engine David Vogelpoh shows us the essential WordPress plugins you can use to create the perfect visitor experience. Learn how to use these tools alongside A/B testing to create a compelling and highly converting website using WordPress. RESOURCES MENTIONED IN THIS EPISODE WP Engine Join the 21 for ‘21 Challenge (For Free!) Work with Tier 11 David on LinkedIn David on...

Duration:00:53:35

EP 278: The 7 Step Process for Creating Ridiculously Funny Videos That Convert

11/3/2020
Is it still possible to go viral these days? If you ask Joseph Wilkins, founder of Funny Sales Videos, the answer is: absolutely. In this episode, Joseph will explain his 7-step process for creating viral sales videos, the same strategy that has gotten one of his client’s over 20,000,000 million views on ONE sales video. Here’s a sneak peek: Step 1: Nail down your customer avatar… RESOURCES MENTIONED IN THIS EPISODE Join the 21 for ’21 Challenge (For Free!) Tru Earth Video Funny Sales...

Duration:01:17:07

EP277: Why ‘Challenges’ are Cleaning Up on Paid Media

10/27/2020
In this episode, DigitalMarketer’s Paid Media Manager Garrett Hardy explains the paid media campaign and funnel that’s been cleaning up for Roland Frasier’s EPIC Challenge. Listen to this episode to create your own 'Challenge' funnel for paid media AND get Ralph and Amanda Ponsford’s quick updates on what you need to know about the paid ad space right now. RESOURCES MENTIONED IN THIS EPISODE US Ad Library Report Turn On Two-Factor Authentication for Business Manager What is two-factor...

Duration:00:48:58

EP276: How DigitalMarketer Grew Their Instagram Followers 1,203% in Less Than 12 Months

10/20/2020
We don’t have to tell you there’s a huge opportunity to grow your business on social media these days. You already know that—what you want to know is, HOW?! In this episode, DigitalMarketer’s Senior Social Media Manager Shannon Goodell joins us to talk about DigitalMarketer’s social media strategy. We hear about DM’s social media priority list, how Shannon hit the record for most engagement across DM’s socials EVER, the CPC range she looks for with boosted content, and so much...

Duration:00:59:03

EP275: Why Is More Traffic NOT Your Problem?

10/13/2020
More traffic isn’t your problem—chances are your problem is your offer. In this episode, Ralph and Amanda talk about how Tier 11 and DigitalMarketer are freshening up their past offers to increase conversions. They’ll explain their strategies to create new offers that advertise to new markets, why it’s essential to focus on the analytics before AND after the click, and why every offer is a learning lesson (even if it doesn’t create the sales boost you’d hoped for). RESOURCES MENTIONED IN...

Duration:00:32:50

EP274: The Future of Paid Traffic in 2020 And Beyond

10/6/2020
The future of paid traffic is reliant on more than just traffic—the future of paid traffic is looking at your conversion metrics all the way through the entirety of your funnel. In this episode, Ralph talks about what to do after the click to ensure your business flourishes in the years to come, and you can expect to learn more about the conversion aspect of paid traffic in upcoming Perpetual Traffic episodes. RESOURCES MENTIONED IN THIS EPISODE Betty Rocker Wistia Tier 11...

Duration:00:28:57

EP273: How to Crush Your Conversions with Facebook Popup Groups

9/28/2020
This week we’re talking about launches and BIG campaign strategies. In this episode, Molly Pittman is back to show us how she recently launched Smart Marketer’s 10-Day Facebook Ad Bootcamp using $50,000 and a Facebook popup group. You’ll also hear from Erin MacPherson, DigitalMarketer’s Director of Content Development, on how you can adapt huge brand campaigns, like Lysol’s, to your business (no matter how big it is). RESOURCES MENTIONED IN THIS EPISODE A Family Guide to the Best School...

Duration:00:56:09

EP272: How DigitalMarketer.com Restructured and Grew Their Search Traffic

9/22/2020
If your website isn’t perfectly optimized for Google—don’t be too hard on yourself. At one point, the DigitalMarketer team had to restructure 500+ blog posts to optimize for SEO! In this episode, Amanda explains where DigitalMarketer’s blog was when she first came on board, how she used 301s to restructure the website, and her strategy to create new content and upgrade old content to improve organic ranking. She also explains her SEO strategy for the new Perpetual Traffic website. RESOURCES...

Duration:00:47:42

The Million Dollar Napkin, *Bonus Episode* Featuring Ryan Deiss

9/18/2020
Today Ryan Deiss’ cameos on Perpetual Traffic to tell you his Napkin story and layout a challenge that could change everything for you. Ryan is an entrepreneur, author, and investor, and according to Shark Tank star, Daymond John, “His companies practically own the internet.” He’s the founder of Scalable and Digital Marketer (honestly, we’d be surprised if you’re in digital marketing and you don’t know about him). But Ryan has a great story to share with you, so that you can glean all the...

Duration:00:20:22