Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing-logo

Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Location:

United States

Description:

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Language:

English


Episodes

EP222: Scale Your Facebook & Instagram Campaigns with These 8 Proven Video Ad Templates

10/8/2019
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This week we’re talking about 8 proven video ad templates for your Facebook ads. In this episode, Ralph explains how to use the Ecommerce Ad Amplifier video templates to turn cold traffic into level 2 traffic. Use the download link below to see each template and get the full presentation. IN THIS EPISODE YOU’LL LEARN: The types of traffic to create ads for: Level 1, Level 2, Level 3, Level 4, Level 5The Show Me Video templateThe 100% Proof Video templateTrojan Horse Tutorial Video...

Duration:00:32:37

EP221: Sales Call Success with Oli Billson

10/1/2019
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This week we’re talking about a conversion strategy for businesses who have sales calls with their customers. In this episode, repeat guest Oli Billson joins us to talk about his Phone Funnel Framework. He explains how he takes cold traffic and turns it into long-standing and loyal customers for service, information-based, and local businesses. IN THIS EPISODE YOU’LL LEARN: The types of businesses and benchmark product price point that the Phone Funnel Framework works best forThe...

Duration:00:58:27

EP220: The 3-Step Strategy to Building a Multi-Million Dollar Virtual Marketing Agency

9/24/2019
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This week we’re talking about how to build a profitable AND scalable agency. Ralph is breaking down the 3 steps that have grown Tier 11 by 4,000% in the last 8 years: attracting A-players, using simple software and tools, and creating systems. Listen to this episode of Perpetual Traffic to get the details on how to hire, what tools to use, and how to systemize your agency. IN THIS EPISODE YOU’LL LEARN: The 4 characteristics Tier 11 looks for in their employees: emotional intelligence,...

Duration:00:51:43

EP 219: Breaking Down Campaign Budget Optimization with Nehal Kazim

9/17/2019
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In this episode, we have return guest Nehal Kazim, here to explain how to use Facebook’s CBO feature. As the CEO of Amplifii, Nehal has hit the ground running to figure out how to use campaign budget optimization before Facebook made it mandatory in September 2019. He talks about how he initially starts a campaign, what scale looks like with CBOs, and the pros of dynamic creatives. IN THIS EPISODE YOU’LL LEARN: What mistakes Nehal was making in his CBO campaigns and how he found success...

Duration:00:43:01

EP218: 5 Facebook Plays Working Best Right Now

9/9/2019
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Today we’re sharing the 5 Facebook plays working best for Molly right now. These plays are the strategies she’s using to scale traffic and acquire more leads and customers for her clients. Molly explains which businesses should use each play based on the product they’re selling, who should see each play (cold and/or warm leads), and shows us client examples for each of the 5 plays. IN THIS EPISODE YOU’LL LEARN: Play #1: Direct To Product Page used on specific avatars that are ready to...

Duration:00:55:12

EP217: 7 Facebook Advertising Stats EVERY Marketer Should Know

9/3/2019
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In spite of the challenges it faced in 2018, Facebook still remains the 800 pound gorilla of the social media world. With over 7 million advertisers and a combined 3 billion active users, it's where your customers are—and the ideal place to advertise your product or service. In this episode, Ralph reviews 7 statistics that every Facebook advertiser, or would be advertiser, should know. Whether you're brand new or have been buying Facebook ads for years, you won't want to miss this episode...

Duration:00:34:52

EP216: Your Facebook Advertising Questions Answered, Part 2

8/27/2019
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This is Part 2 of our Q&A with Ralph and Molly! In this episode, our hosts, and marketing geniuses, answer your questions via Molly’s Facebook group. Ralph and Molly talk about why you should focus just as much on your objective as your hook and creatives, Instagram’s like-removal test, and how they use campaign budget optimization (CBO). IN THIS EPISODE YOU’LL LEARN: Why to use catalog sales and conversion objectives at every level of your funnelRalph & Molly’s take on Instagram’s...

Duration:00:47:45

EP215: Your Facebook Advertising Questions Answered, Part 1

8/20/2019
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We’re doing things differently in this episode. Episode 215 of Perpetual Traffic is AMA-style, dedicated to YOUR questions. Molly and Ralph fill you in on the upcoming Facebook shift to campaign budget optimization, how to get people to go from blog reader to buyer, and the two objectives you should be testing your campaigns with. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: About Campaign Budget Optimization About Value Optimization About Conversion...

Duration:00:39:32

EP214: How Tier 11 Increased ROAS 77% and Nearly Doubled Sales Page Conversions Using Pre-Sell Engagement Content

8/13/2019
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What is pre-sell content? It’s a piece of content your prospects see before you ask them to buy your product. Here’s where most marketers get confused—pre-sell content isn’t a blog post. In this episode, Ralph and Molly explain what pre-sell content is, how to choose your topic, and when to use it. IN THIS EPISODE YOU’LL LEARN: The differences between pre-sell content and blog postsHow to position pre-sell articles to improve your purchase conversion ratesStrategizing your pre-sell...

Duration:00:33:11

EP213: The New Facebook Messaging Landscape with Mikael Yang of ManyChat

8/6/2019
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In this episode, Molly and Mikael Yang, CEO and Co-Founder of ManyChat, go in-depth on the upcoming messaging landscape. They talk about Facebook’s goal for the future of messaging, hear Mikael’s take on how Facebook can monetize messaging platforms, and answer questions live with Team Traffic. IN THIS EPISODE YOU’LL LEARN: How ManyChat got started and their strength in making decisions quickly and efficiently ManyChat’s plans for integrating onto more messaging platforms (WhatsApp, SMS,...

Duration:00:54:44

EP212: 3 Essential Tactics Every Facebook Marketer Should Know

7/30/2019
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This week we’re talking about 3 major topics trending in the Facebook ad world and why they are essential for every Facebook marketer to know: asset customization for placements, instant experiences, and dynamic ads. Molly and Ralph give us the inside scoop on the tests they’ve been running to experiment with these different strategies, the ROI’s they’re getting, and their tips and tricks for amplifying ad success for each. IN THIS EPISODE YOU’LL LEARN: The problem with asset...

Duration:00:39:29

EP211: The #1 Reason Why You Can't Scale Your Facebook Ad Campaigns

7/23/2019
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Did you know the seasons can affect your ad’s success? For example, summer is a triggering consumer event that can make it seem like your ads aren’t doing as well as they used to, but don’t be fooled. Seasonality can affect the performance of your ad campaigns (especially if your products aren’t pool floats)—but it doesn’t mean your ads are failing. In this episode, Ralph and Molly explain why you can’t be fearful of these financial dips (and the spikes) and the metric mistake that’s...

Duration:00:42:52

EP210: Are You Making These Critical Facebook Conversion Tracking Mistakes?

7/16/2019
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Facebook marketing is a 3-legged stool and most marketers are neglecting the third leg: conversion tracking and dev. Even huge businesses aren’t utilizing the Facebook pixel correctly. In this episode, Ralph and Deacon Bradley, VP of Operations at Tier 11, explain how to avoid being one of these marketers, the pros and cons of the 2 different types of conversion tracking, and the best practices and common errors. IN THIS EPISODE YOU’LL LEARN: The 3 jobs of the Facebook pixel:...

Duration:00:51:28

EP209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social

7/10/2019
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We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. IN THIS EPISODE...

Duration:00:49:50

Episode 209: Here's How Rick Barker Launched Taylor Swift's Music Career on Social

7/9/2019
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We know you’ve heard of Taylor Swift—but you may not have heard of the person who helped her rise to fame: Rick Barker. Rick is a music industry legend. He’s the former manager of Taylor Swift and now teaches everything he’s learned about digital marketing in his online courses and books. Rick talks to Ralph and Molly about his content marketing secrets, how he’s utilizing paid traffic, and what it was like launching the career of one of the largest pop stars in the world. IN THIS...

Duration:00:52:47

EP208: Facebook Advertising: What’s Working Now

7/2/2019
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This episode is dedicated to what Facebook advertising strategies are working right now (since they are always shifting and changing). Ralph and Molly give us juicy updates on the new ad features coming to Instagram and Facebook, the ad types and templates working best for them, and how Tier 11 is using a Trello board to test different concepts and hooks. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Instagram will start putting ads within the Explore...

Duration:00:35:13

EP207: 6 Scroll-Stopping Facebook Ad Copy Secrets Every Advertiser Should Know

6/25/2019
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This week we’re talking about one of the most important, and difficult, parts of ad campaigns—the copy. In this episode, expert copywriter Alex Cattoni sits down with Molly to talk about the 6 copy secrets used by top marketers, how to scale your campaigns by adding different angles, and why all marketers need to understand the basics of psychology. IN THIS EPISODE YOU’LL LEARN: Alex’s copywriting reverse engineering process of defining the features, benefits, pain points, core pain...

Duration:00:53:17

EP206: How to Leverage the 5 Levels of Awareness on Google

6/18/2019
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How do we grow brand awareness? By meeting your audience in the right place, at the right time. Learn to do just that with Mike Rhodes, Founder and CEO of Web Savvy, as he teaches you how to approach customers based on how well they know your brand. Molly and Mike discuss how to segment your audience, what search terms your website needs to rank for, and which of Google’s features to use for specific campaigns. IN THIS EPISODE YOU’LL LEARN: The 5 levels of awareness on Google and how...

Duration:00:49:44

EP205: The Secret to Hooking the Right Customer

6/11/2019
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This week we’re talking about something in advertising that gets glossed over too often and isn’t focused on enough. Creating the right hook for the right audience. One of the most important—yet forgotten—elements of a Facebook ad is the hook. In this episode, Ralph and Molly talk about how to create a hook and why it all starts with the customer avatar. They’ll walk us through their case studies, explain their strategies for deep diving into avatars, and go over the importance of...

Duration:00:51:41

EP204: How to Use Marketing Bots in Your Business, with Mary Kathryn Johnson of Messenger Funnels

6/4/2019
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Are you still confused on how to use bots to get conversions? Don’t worry. This week’s episode will help clear some things up. In this episode, Molly interviews CEO and Founder of Messenger Funnels Mary Kathryn Johnson. They talk about the common pain points marketers have with bots, why you can’t approach bots like you do email marketing, and how to turn ordinary marketing into extraordinary conversations. IN THIS EPISODE YOU’LL LEARN: Why Mary sees less interest in bots in 2019 than...

Duration:00:23:04