Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing-logo

Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Location:

United States

Description:

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Language:

English


Episodes

EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

1/15/2019
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In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO...

Duration:00:38:10

EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

1/8/2019
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If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign. Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your...

Duration:00:30:31

EP182: Top Facebook and Instagram Predictions for 2019

1/1/2019
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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE...

Duration:00:31:01

EP181: Best of Perpetual Traffic 2018

12/25/2018
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This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11...

Duration:00:38:33

EP180: Looking Back at Facebook Paid Traffic in 2018

12/18/2018
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The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019! IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for...

Duration:00:31:26

EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

12/11/2018
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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: “if they do X, then we do Y,”“if they don’t do X, then...

Duration:00:43:13

EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic

12/4/2018
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Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content. IN...

Duration:00:49:26

EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months

11/27/2018
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Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company. Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company. Cory explains why he allocates more of his ad budget to...

Duration:00:41:32

EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

11/20/2018
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Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing...

Duration:00:40:31

EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

11/13/2018
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Looking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase...

Duration:00:47:27

EP174: New Facebook Ad Structures to Implement Before the Holiday Season

11/6/2018
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If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra...

Duration:00:44:05

EP173: 10 Facebook Best Practices to Optimize Your Auction Strategy

10/30/2018
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Our hosts are back from the Facebook Global Partners Summit in NYC, and they have the scoop on the 10 best practices to optimize your Facebook auction strategy. They walk you through each practice and explain Facebook’s strategy to increase your return of investment, give real world examples of clients we are currently working with, and explain how they are using these strategies in their campaigns today. Ralph and Molly also share how the Facebook campaign algorithm works and what...

Duration:00:46:28

EP172: How to Make Chatbots Work for Your Business

10/23/2018
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How can you start using chatbots in your marketing strategy to increase conversions, today? Nehal Kazim is the CEO of Ad Pros Marketing and an expert in Facebook marketing. He’s figured out how to use ManyChat for Facebook Messenger to increase conversions—and he shares how you can apply these tactics to your business. Nehal walks us through the 4 steps of a successful Messenger Bot Campaign. He explains the ManyChat growth tools to use for specific products, how to use chat to drive cold...

Duration:00:53:52

EP171: How Spending $5 a Day on Facebook Ads Boosted Brick-and-Mortar Sales

10/16/2018
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Do online Facebook ads translate into in-person, brick-and-mortar sales? Mackensie Liberman, a scientist turned marketer, has proved that they really can. Her agency, Orca Marketology, uses Facebook bots to increase revenue for both brick and mortar and ecommerce businesses, some for just a few dollars of ad spend a day. In this special episode, also recorded from the 2018 Conversations Conference, return co-host Dan Gamito joins Molly and Ralph to talk with Mackensie about her bots. She...

Duration:00:19:33

EP170: Drive More Conversions from Facebook Messenger Using “The FSMC Formula”

10/9/2018
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Today’s episode was recorded live from the 2018 Conversations Conference, hosted by ManyChat. We’re talking with return guest, Oli Billson. Oli previously talked to us about his phone funnel framework several episodes ago. And in this episode, he explains his “FSMC formula” and gives us real campaign examples of how he uses this formula to generate conversions. Learn how Oli uses Facebook Messenger to drive qualified leads into sales appointments, how to create milestones within your...

Duration:00:23:27

EP169: What ALL Retailers Need to Know About Advertising

10/2/2018
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While there are definitely some big differences between brick-and-mortar and online stores, there are also some things that BOTH should be doing, especially when it comes to advertising… This week, Perpetual Traffic hit the road and traveled all the way to Las Vegas, Nevada to the Shop.org E-Commerce Conference. Adam Killam, VP of Business Development at Tier 11, joined Ralph Burns to record live at the event and discuss all things retail. These experts talk about some untapped ad...

Duration:00:34:07

EP168: Choosing the Right Facebook Campaign Objective for You (Part 2)

9/25/2018
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Choosing the right objective is an essential lever in your campaign strategy. The right objective can achieve a 20%, or more, ad conversion rate, while the wrong one can put you below 10%. If you listened to last week’s episode, but still have questions about some of the other campaign objectives, you’re in luck! (And if you haven’t listened to last week’s episode, click here.) In this concluding episode, we talk about the remaining objectives: video views, lead generation, messages,...

Duration:00:36:17

EP167: Choosing the Right Facebook Campaign Objective for You

9/18/2018
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It might seem like a simple factor of your campaign settings, but Facebook Campaign Objectives can have a big impact in achieving your goals for your ads. So, if your campaign is struggling, you might want to look at your objective settings. In this week’s episode, the experts talk about a few of the 11 objective options and how to use them to your advantage. They give you real campaign examples of how they’ve used some of the objectives to drive website traffic, increase sales, and...

Duration:00:28:27

EP166: Why Facebook Traffic is NOT Your Problem

9/11/2018
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Sounds like a strange episode title for a podcast all about Facebook traffic, but bear with us. This week’s episode is one you NEED to listen to, especially if you have an ecommerce business. Ralph Burns and his guest, Tanner Larsson, Co-Founder of Ecom Insider and Buildgrowscale.com, talk about a new way to think about increasing your revenue that doesn’t involve getting more traffic. Tanner will teach you all about revenue optimization, a more holistic way to optimize your Customer Value...

Duration:00:44:25

EP 165: How One Woman Rocketed Her Swimwear Company’s Annual Revenue from $150,000 to Nearly $2 Million in 2 Years

9/4/2018
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Roxelle Cho was born an entrepreneur. She has been selling since she was a kid, peddling snacks from her backpack during school. But her creativity and knack for sales thrived when she turned to Facebook ads to help her struggling swimwear store, Fused Hawaii. This week, paid traffic expert Molly Pittman and guest co-host Jeanna Pool—from Clientsinbulk.com—take on Roxelle’s case study. They look at more than just the numbers, impressive as they are, and get to the bottom of what made Fused...

Duration:00:29:49