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Perpetual Traffic

Business & Economics Podcasts

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Location:

United States

Description:

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Ralph Burns (Tier 11) and Amanda Powell (DigitalMarketer) The duo shares cutting-edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook or Instagram ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at DigitalMarketer with the real-life agency experience of Tier 11. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

Language:

English


Episodes

Episode 333: Training Your Brain and Scaling Your Business with John Assaraf

10/22/2021
When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset. This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting...

Duration:01:12:24

Episode 332: How to Double Your Revenue This Year Without Adding More Work or More Customers with Lamar Tyler

10/19/2021
There’s got to be a way to make more money this year without working longer hours, right? Lamar Tyler, the founder and CEO of Traffic, Sales, and Profit, the premier community for purpose-driven African American entrepreneurs, says yes, there is a way. In this episode, host Ralph Burns chats with Lamar about his secrets to success. Lamar quit his corporate job in 2007 and started a blog to promote and equip marriages in the African American community. It took off and became a huge business...

Duration:00:58:19

Episode 331: The Future of Traffic, Part 2 with Ralph Burns and Kasim Aslam

10/15/2021
If you want to survive in the traffic world as it currently exists, you have to innovate. In this episode, co-hosts Ralph Burns and Kasim Aslam talk through some of the new advertising solutions they’re working on and testing out in this post-iOS update environment. Bottom line: you can’t use the same strategies you’ve always used, and you have to set aside your biases and be more open to new ideas today than you ever have been. At the same time, you’ve got to go back to the foundations,...

Duration:00:42:19

Episode 330: The Future of Traffic, Part 1 with Ralph Burns and Kasim Aslam

10/12/2021
The paid traffic landscape has drastically changed in the past six months, and the best marketers are the ones that can respond, adapt, and come up with solutions. In this episode, hosts Ralph Burns and Kasim Aslam step back and take a 30,000-foot view of what’s really happening in the advertising environment right now. Their respective agencies are doing well, but they’ve definitely taken some punches this year. There’s a lot of traffic still out there, but it has changed fundamentally...

Duration:00:34:07

Ready to Lead with Richard Lindner and Jeff Mask

10/11/2021
'Ready to Lead' is a show that gives leaders the tools, tips, and insights they need to grow their team, their company, and themselves personally. Hosted by Richard Lindner and Jeff Mask, 'Ready to Lead' shares the real-world, real-life insights that leaders need to do to be great. Click Here to Listen and Subscribe

Duration:00:05:18

Episode 329: Getting 19x Return via Facebook & Google Ads with Ralph Burns

10/8/2021
Nothing is more important than understanding the perfect messaging that resonates with your target avatar so they’re attracted to your product, service, or offer. In this episode, Ralph Burns walks listeners through a real-life case study at Tier 11 where they crossed the streams with two big platforms—Facebook and Google—using customer acquisition amplification. The result: 19x monthly revenue increase for an up-and-coming digital product company in 12 months. They call this 7-step...

Duration:00:39:25

Episode 328: Alternative Ways to Scale and Sell Your Business with Bill Hughes and Ashton Barlow of Growve

10/5/2021
If you have a vision for your ecommerce brand but need help getting there, joint partnership might be an option to consider. In this episode, host Ralph Burns sits down with Bill Hughes and Ashton Barlow of Growve to chat about alternative ways to scale and sell your business. Whether you want to sell it all, or just part of it, a joint partnership with Growve could give you the resources to scale your brand to its greatest potential. Listen in to see if Growve might be a fit for your...

Duration:00:50:15

Episode 327: Running a Successful 7-Figure Agency with Ralph Burns, Founder & CEO of Tier 11

10/1/2021
Host Ralph Burns answers questions (instead of asking them) about his very successful anti-ad agency, Tier 11. In this tables-turned episode, Hector Santiesteban, producer of the Perpetual Traffic podcast interviews Ralph about his hero’s journey from getting fired (twice) to building and running a successful 7-figure agency. Once upon a time, Ralph was told he had an unscalable business, and it was true. So he made some huge changes and watched it take off. Listen in for some proven...

Duration:00:53:37

Episode 326: Key Takeaways from Traffic & Conversion Summit 2021 with Ralph Burns and Kasim Aslam

9/28/2021
Ralph and Kasim share their biggest takeaways from T&C 2021. If you missed it, get the recordings here. Another great year of Traffic & Conversion Summit is in the books. In today’s episode, co-hosts Ralph Burns and Kasim Aslam meet in person for the very first time (and they like each other!). Kasim says he never cared for events until he attended his first T&C five years ago and was blown away. He shares why he goes to sessions that interest him, not ones he thinks are most applicable...

Duration:00:31:27

Episode 325: Follow-Up Sequences that Convert with Shaun Clark, Cofounder of HighLevel

9/21/2021
Traffic is sexy, but all the traffic in the world doesn’t matter if you don’t convert. Shaun Clark is the cofounder of HighLevel, what was once the best-kept secret in the marketing world and is now the fastest-growing CRM on the planet. HighLevel helps agencies thrive with their all-in-one sales and marketing platform. In today’s episode, co-hosts Ralph Burns and Kasim Aslam chat with Shaun about taking care of clients and growing your business. Shaun doesn’t care what business you...

Duration:01:03:07

Episode 324: An In-Depth Look at the Creative Process with Tom Meredith, Tier 11’s VP of Strategy and Innovation

9/17/2021
You can’t rush the creative process, but in the advertising business, you can’t get around deadlines either. So how do you find the balance? In today’s episode, host Ralph Burns sits down with Tom Meredith, VP of Strategy and Innovation at Tier 11. Tom’s past creative experience includes stints at Disney and Dreamworks, and he sees his new position at Tier 11 as the perfect place to shine. Ralph and Tom dive deep into the creative process and all it entails—from research to psychology to...

Duration:01:03:36

Episode 323: The Ultimate Guide to Choosing a Marketing Agency with Ralph Burns and Kasim Aslam

9/14/2021
Choosing the right marketing agency is critically important for businesses on a growth path. It’s no secret that co-hosts Ralph Burns and Kasim Aslam both own marketing agencies. But they give their word that this episode will be less self-promoting, more educational. Bottom line: listeners need to know this valuable information. They also get brutally honest: most agencies suck. And pretty much every business owner makes the wrong first choice. It’s like an entrepreneurial rite of...

Duration:00:58:45

Episode 322: Offline Conversion Tracking and a Google Deepdive with Fred Vallaeys, CEO of Optmyzr

9/7/2021
You have to understand Google to survive in today’s digital marketing world, and nobody knows Google better than Fred Vallaeys. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Fred, the Godfather of digital marketing who spent the past 10 years at the MotherShip. Fred invented conversion tracking on Google Ads, bought Google Analytics on behalf of Google, and has the best Twitter handle ever (@siliconvallaeys). He’s the co-founder and CEO of Optmyzr, a software...

Duration:01:03:15

Episode 321: Reevaluating Your Offer to Find Your Audience with Tier 11’s Angela Ponsford

8/31/2021
In a post-iOS 14 world, you need to rethink your offer if you want to stay competitive. In today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Tier 11’s Angela Ponsford to talk about the importance of first-party data and viable transitional lead magnets. They’ll share expert advice about what your competitors are doing wrong—and how you can do it right. Kasim even claims that following their suggestions will put you two years ahead of the curve. Listen in for some...

Duration:00:45:23

Episode 320: Why You Should (Also) Be Running YouTube Ads with Tier 11’s William Palmer

8/24/2021
William Palmer has run more than $10 million in Facebook ads for Tier 11, and he thinks it’s time for Facebook-only advertisers to diversify and look at YouTube. He says it can be a seamless transition if you do it right. In today’s episode, William sits down with co-hosts Ralph Burns and Kasim Aslam to share his interesting perspective on what makes YouTube ads successful for businesses and walks listeners through the 3 key phases of advertising on the platform. Kasim weighs in with a...

Duration:01:10:05

Episode 319: Sales Funnels: Do We Need Them Or Not? with Ralph Burns and Kasim Aslam

8/17/2021
Find out if a sales funnel is right for your business? The truth is It depends on your business—and your definition of a sales funnel. In the marketing world, there’s a difference of opinion about whether or not sales funnels are an absolute game changer. Some people don’t even think they’re necessary at all. On today’s episode, co-hosts Ralph Burns and Kasim Aslam come at this sales funnel debate from opposite sides, but (spoiler!) end up finding common ground. Listen in, weigh the...

Duration:00:51:17

Episode 318: Why Bots Aren’t Going Anywhere and Why That’s a Good Thing with BotBuilders founder, Matt Leitz

8/10/2021
Is it time to re-engage with bots in your business? Chatbots were overhyped in 2018, then people lost interest. But bot technology has changed a lot since then. On today’s episode, co-hosts Ralph Burns and Kasim Aslam sit down with Matt Leitz, founder of BotBuilders. Matt is on a mission to get the skeptical hosts back on the botwagon in 2021, and he makes a compelling argument for the power of bots—but “only if you like leads and sales and automated support.” He discusses the human...

Duration:00:59:26

Episode 317: How to Use Instagram’s New Branded Content Ads with Angela Ponsford, VP of Media Buying at Tier 11

8/3/2021
Get the inside scoop on working with influencers and leveraging their audience and visibility to get more conversions and sales for your business. On today’s episode, co-hosts Ralph Burns and Kasim Aslam are joined by Tier 11’s Angela Ponsford for another edition of What’s Working Now? This month’s hot topic is branded content. What is it? Why is it exclusively on Instagram right now? Why should we care about it? And how do we use it? She explains how to go about finding these influencers...

Duration:00:33:19

Episode 316: Is YouTube the New Facebook? | Pro Tips on Running Successful YouTube Ads

7/27/2021
Before we dive into the episode, Ralph asks Kasim a very important question. Spoiler alert: Kasim says yes. YouTube is a great diversification strategy, and it’s definitely going to be the next phase of marketing, but the hosts wouldn’t recommend it as a place to start. Learn why (and where you should start instead) along with the ins and outs of YouTube ads and some valuable advice on capturing your audience’s attention and getting conversions. They also talk about their new YouTube...

Duration:00:47:00

Episode 315: Real SEO That Works: How Content Isn’t Always King and What to Focus on Instead

7/20/2021
We’ve heard it—and said it—over and over. When it comes to SEO and driving traffic to your website, content is everything. Right? Hold that thought. On today’s episode, Ralph Burns and Kasim Aslam sit down with Tyler Horsley, CEO and founder of Nuclear Networking, and he has a different take. Sure, he says, you still need words, but content doesn’t actually drive traffic; link building does. And he’s got the receipts from his leading SEO agency to back up his claims. Tyler believes most...

Duration:01:00:48