Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing-logo

Perpetual Traffic by DigitalMarketer | Facebook Advertising | Social Media Marketing | Digital Marketing

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Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.
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Location:

United States

Description:

Perpetual Traffic is a weekly podcast produced by DigitalMarketer and hosted by Keith Krance, Ralph Burns (Dominate Web Media), & Molly Pittman (Digital Marketer). The trio shares cutting edge strategies on acquiring leads and sales for your business through paid traffic. Paid traffic is the act of putting your product, service, or message in front of your target audience… it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buying expert or you’ve yet to create your first Facebook ad, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the paid traffic strategies developed at Digital Marketer with the real life agency experience of Dominate Web Media. Listen to real stories of business owners just like you and how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, YouTube advertising, Twitter Advertising, Google Adwords, LinkedIn Advertising, (and more) work for your business.

Language:

English


Episodes

Episode 193: The 5-Step Social Media Strategy with Chris & Nick Harder

3/19/2019
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In this episode, Chris and Nick Harder, the men behind the For The Love of Money Podcast and Masterclass, join Molly Pittman to talk about the Instagram growth strategy that has grown Chris’ profile to 171,000 followers. Chris, Nick, and Molly talk about how to choose the social media platform best suited for your business, what new entrepreneurs/businesses need to do to stand out on social, and the well kept secret of Instagram brokers. IN THIS EPISODE YOU’LL LEARN: What to look for...

Duration:00:56:43

EP 192: Ryan Deiss Answers Your Toughest Traffic and Conversion Questions Live From T&C

3/12/2019
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In today’s episode, DigitalMarketer CEO and host of the Traffic & Conversion Summit Ryan Deiss is going to answer your questions. In this live Q&A, Ryan talks about when to stop advertising and start optimizing the leads you have, why automation should be used to drive re-engagement, the convergence of branding and direct response, and more. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Tier Eleven War Room Mastermind Traffic and Conversion...

Duration:00:46:24

Episode 191: How Facebook's Ad Delivery System Works: Part 2

3/5/2019
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Ralph and Molly are back with Part 2! Now that you understand Facebook's ad delivery system, it's time to explain what that means for your ad copy and creatives. In this episode, we explain the 3 types of ads that currently work best with Facebook’s algorithm. We’ve included downloadable ad examples in the slides below that Molly will use to show how she creates ads that drive engagement and get favored in the algorithm. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS...

Duration:00:15:22

Episode 190: How Facebook's Ad Delivery System Works: Part 1

2/26/2019
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An understanding of how Facebook's ad delivery system works is essential to mastering the platform. In this episode, Ralph and Molly explain that Facebook is an auction and surprisingly, the advertiser who is willing to pay the most doesn't always win. Here’s an in-depth explanation of how to win both the Facebook auction and the customer’s attention. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Facebook Blueprint Facebook’s Ad Policy Facebook’s Policy...

Duration:00:42:10

Episode 189: Facebook Ads Over Reporting? Tracking and Data Demystified with Praxis Metrics

2/19/2019
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If you’re confused by Facebook Ads Insights, don’t worry—you’re not the only one. Ralph and Molly chat with AJ Yeager and Megan Connell from Praxis Metrics about common issues that businesses have when it comes to data and tracking. We discuss the numbers you need to know in your business to buy media at scale and why Facebook data always seems to "over-report"...or does it? IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Praxis Metrics Megan on LinkedIn AJ...

Duration:00:42:32

Episode 188: James Schramko on How Businesses Can Work Best With Agencies

2/12/2019
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James Schramko, founder of Super Fast Business, has spent the last decade in the digital marketing space and has bought and sold more businesses than we can count. His advice has helped our host Ralph 3x his business. In this episode, he shares his wisdom by talking about his transition into agency owner, the best way for businesses to work collaboratively with their agency, and how to create multiple income streams. IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS...

Duration:00:43:33

Episode 187: How to Negotiate the Facebook Policy Minefield in 2019

2/5/2019
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Facebook’s advertising policies are constantly changing to keep up with the ever-evolving landscape of the social network. It’s important for us as advertisers to stay in the know so that we can follow the rules and stay out of trouble. In this episode, the hosts cover updates to the ad policy to make sure everyone is up to date. They explain how Facebook defines a low-quality ad on their platform, how your landing page can hurt your ad’s quality, and how to see what ads have a negative...

Duration:00:29:47

Episode 186: How to Win With Facebook Ads in 2019 Live With Ezra Firestone

1/29/2019
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Facebook advertising changed A LOT in the last 6 months. Listen to find out why these changes occurred and how you can succeed with Facebook advertising in 2019. In this episode, Ezra Firestone and Molly talk about how to appeal to Facebook’s algorithm by generating a ton of SOCIAL PROOF . They walk us through campaigns they’ve run this year and why they worked. One of Ezra’s campaigns spent $350k in just the first few weeks of the year! IN THIS EPISODE YOU’LL LEARN: How Molly is...

Duration:00:37:17

EP185: How to Grow a Personal Brand on YouTube

1/22/2019
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Is it too late to start a YouTube channel in 2019? Today’s guest, Sunny Lenarduzzi, is here to assure us that it’s not too late, and there is plenty of opportunity to grow a personal brand and capitalize off of social media. Sunny uses Molly as her guinea pig to show us how to start a personal brand from the ground up. Sunny shares her YouTube secrets, including how changing a video title helped her client reach 6 million views, the 2 types of calls to action to place in each video, and how...

Duration:00:34:01

EP184: Using Facebook’s Campaign Budget Optimization Tool to Increase Social Proof (Part 2)

1/15/2019
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In last week’s episode, Ralph and Molly talked about Facebook’s new campaign budget optimization tool (CBO). But this week they dive in a little deeper to explore how this tool can increase the social proof on your ad sets. Molly explains how to use ad sets from a previous campaign to increase their engagement and conversions. Ralph then shows us where to find the deceivingly hidden “minimum budget” option and how to use it to find new audiences. Lastly, they explain when NOT to use the CBO...

Duration:00:38:10

EP183: How Facebook’s New Campaign Budget Optimization Tool Can Get You Leads Faster

1/8/2019
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If you have been paying attention to Facebook’s newest campaign options, you may have noticed the campaign budget optimization tool (CBO). This week, Ralph and Molly discuss how you can use it for your own campaign. Molly walks through a CBO campaign she launched that created 40,000 leads. They talk about her strategy, her ad spend, and how she was able to scale the campaign faster with CBO than she had been able to previously without the feature, and how all of this can help you grow your...

Duration:00:30:31

EP182: Top Facebook and Instagram Predictions for 2019

1/1/2019
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We’ve spent the last few weeks looking back at the last year. But this week, we set our sights forward and see what’s on the horizon for Facebook and Instagram marketing in 2019 Hosts Ralph and Molly break down their top predictions for the future of advertising on Facebook and Instagram. Molly predicts that 2019 will be the year that marketers are able to take 2–3 steps forward with their strategies, and Ralph explains why it’s crucial to take those steps on Instagram. IN THIS EPISODE...

Duration:00:31:01

EP181: Best of Perpetual Traffic 2018

12/25/2018
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This week, we dove into the archives of Perpetual Traffic to find some of the best moments of 2018. There are clips from our 6 favorite episodes of this year, with links out to the originals. These episodes can help you hone your paid traffic strategy and prepare for the new year. LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 158: How Molly Pittman Generated 157,362 Leads from 1 Facebook Campaign Episode 160: Not Getting Conversions with Facebook Ads? Follow These 11...

Duration:00:38:33

EP180: Looking Back at Facebook Paid Traffic in 2018

12/18/2018
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The Perpetual Traffic team shares their biggest takeaways from 2018. From the slew of new changes that Facebook made to how you can keep your ROI up, this one is packed full of great reminders to round your year out just right. Thank you so much for joining us on this journey and we look forward to providing more value for you in 2019! IN THIS EPISODE YOU’LL LEARN: LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Episode 143: Cambridge Analytica: What You Need to Know Thanks so much for...

Duration:00:31:26

EP179: Beyond the Click: Using “The FSMC Formula” to Prevent Follow-up Failure

12/11/2018
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Oli Billson is back to talk more about his FSMC Formula. But this time, Oli takes it beyond that initial conversion and talks about how to use this formula to keep the customers who have clicked. He goes over how to use the FSMC Formula to prevent this “follow-up failure.” He also teaches you how to create a campaign and how to score leads so you can focus on users with the highest chance of conversion. In This Episode You’ll Learn: “if they do X, then we do Y,”“if they don’t do X, then...

Duration:00:43:13

EP178: How Michael Stelzner Grew Social Media Examiner WITHOUT Paid Traffic

12/4/2018
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Is it possible to run a successful marketing blog without paying for traffic? Mike Stelzner sure thinks so. And he’s got the numbers to back him up. Mike shows the hosts how he made $1.4 million in his first year of starting his blog, Social Media Examiner, through only organic traffic. He explains his editorial calendar, email newsletter schedule and his social media strategies. He also dives into the current state of social media and how to utilize the platforms for video content. IN...

Duration:00:49:26

EP177: How a Local Contracting Business used Facebook Ads to Earn $1.9 million in Sales in 12 Months

11/27/2018
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Here at Perpetual Traffic, we know that Facebook advertisements can really help skyrocket a business into success. But this week, you’ll find out just how they can turn a local business into a seven-figure company. Cory Philip, Co-Founder of Gulf Coast Aluminum, has harnessed the power of Facebook advertising to bring in $1.9 million in sales in the last 12 months, with an ad spend of just $29,000, for his Florida-based company. Cory explains why he allocates more of his ad budget to...

Duration:00:41:32

EP176: Using Chatbots (and Other Emerging Tech) to Broaden Your Marketing Reach

11/20/2018
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Arri Bagah is a 22-year-old chatbot legend. In this episode, Arri explains the 4-step process of creating a chatbot and the options to choose from when deciding its purpose in the Customer Value Journey. Arri’s chatbot agency, ROAS, works with multimillion-dollar companies including Guess, Poo-Pourri, and Beard Club. He explains how he got his start, as well as some up-and-coming technologies like voice and augmented reality (AR) that can help broaden your conversational marketing...

Duration:00:40:31

EP175: 3 Ways to Increase the Average Order Value for Your Ecommerce Business

11/13/2018
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Looking to increase the average order value for your ecommerce business? Who isn’t, amirite? As this week’s guest explains, adding the following options can drastically increase the average order from your consumers: quantity, priority processing, or an order bum. Repeat guest Tanner Larsson, Founder of Build Grow Scale & Ecom Insider, explains first how to price your ecommerce products, and then how to get customers to pay more at checkout. Finally, he walks us through the 3 pre-purchase...

Duration:00:47:27

EP174: New Facebook Ad Structures to Implement Before the Holiday Season

11/6/2018
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If you are selling anything, but especially if you run an ecommerce business, you have already started ramping up for the holiday season. And that doesn’t mean putting up tinsel or mistletoe. It means ramping up your ad game and honing your landing pages. Repeat guest, Ezra Firestone, returns to talk about some new shifts in online advertising and how you can take advantage of them this holiday season. He and the experts discuss new Facebook ad structures and trends, what’s working for Ezra...

Duration:00:44:05