Perpetual Traffic

A digital marketing bombshell explodes as Ralph and Lauren uncover the shocking truth about the Honey browser extension. Misattributed commissions, broken partnerships, and creators unknowingly caught in the crossfire—this scandal is shaking the influencer world to its core. With Lauren’s razor-sharp analysis and Ralph’s firsthand insights, they piece together a story of deception that could rewrite the rules of affiliate marketing. You won’t believe what’s happening behind the scenes! Chapters: LINKS AND RESOURCES: Marketing Performance Indicators™ What MegaLag Gets Wrong About PayPal Honey and Affiliate Marketing Why is PayPal being sued by YouTubers for alleged 'deceitful and clandestine methods'?Exposing the Honey Influencer Scam - MegaLag YouTubeFTC Action Temporarily Halts Operation that Allegedly Used Fake News Sites to Make Deceptive Claims about Acai Berry Weight-Loss ProductsTier 11 JobsYouTubeYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this...

Today we’re revisiting some clips from the top 6 episodes of 2024, chosen by the audience's overwhelming response. These highlights give you insights into delegation, the essence of marketing performance indicators, and groundbreaking strategies from thought leaders like Dr. Robert Cialdini. Each segment delivers strategies and principles, showcasing why these conversations resonated deeply throughout the year. Get ready for a quick yet profound dive into what made these episodes truly stand out. Chapters: Episode 591: Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your TimeEpisode 575: The Duct Tape Marketing Method: Revamping Small Business Strategies with John JantschEpisode 623: The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert CialdiniEpisode 630: 3 Essential Marketing Performance Indicators You’re Not Using…But ShouldEpisode 613: What Are Marketing Performance Metrics™ & Why Are They Important? LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code traffic13 AdCritter for Agencies

Ralph and Lauren are talking about the evolving world of TikTok commerce with two powerhouse guests from TikTok, Michelle Caglar and Jose Villalobos. They’re discussing the game-changing tools Smart Plus and GMV Max, breaking down how brands—whether they're TikTok Shop veterans or just getting started—can leverage automation, creative authenticity, and ROI-driven strategies to scale smarter, not harder. This episode is a must-listen for marketers looking to turn TikTok into their next big growth channel while keeping their campaigns efficient, creative, and downright profitable. Chapters LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AppSumo - 13% off with code trafficthirteen AdCritter for Agencies

This is part two of two where Ralph and Lauren break down the most important digital marketing trends shaping 2025, from the evolution of search platforms and the rise of AI-driven personalization to the growing impact of AR, VR, and in-app shopping. They talk about how data privacy laws are changing the game and why zero-party data and automation will be critical for staying ahead. Ralph and Lauren use real examples and forward-looking ideas to look deeper into what’s next for marketers and how to adapt to a landscape that is quickly shifting​. Chapters: LINKS AND RESOURCES: Make Smarter Decisions with Tier 11 Data Suite™Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren PetrulloSynthesiaHeyGen11Eleven LabsMakeCardi B - WAP feat. Megan Thee Stallion [Official Music Video]Wrapped for CreatorsHow we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual...

Today, we’re diving into something special — a curated highlight reel of the five most engaged episodes of 2024. And no, we’re not talking about the most popular ones — these are the episodes that had you glued to your headphones, taking notes, and implementing game-changing strategies. From unraveling the three biggest CRO myths with Raphael Paulin-Daigle to Lauren dropping some Q5 knowledge bombs that slashed CPAs by 90%, this collection is packed with insights. Oh, and let’s not forget the moment we finally cracked the code on Google Search Ads lead generation — a nut we’ve been trying to crack for years. So whether you’re revisiting these gems or hearing them for the first time, buckle up. This is the stuff that’s driving results across $200 million in annual ad spend. Let’s get into it! Chapters: Episode 647: The 3 Big CRO Myths DEBUNKED with Raphael Paulin-DaigleEpisode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsEpisode 652: Finally! How to use Google Ads for Lead GenerationEpisode 654: [WARNING] The 3 Cataclysmic Ad Category Changes Coming to Meta in 2025Episode 655: 90% CPA Reduction? Yes, please. How You Can Capitalize on Q5 Right Now LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

In part one of this two part episode, Ralph and Lauren discuss their digital marketing predictions for 2025, looking beyond the overhyped buzz around AI to talk about the evolving landscape of productivity tools, influencer strategies, and ethical AI use. They identify trends that will reshape how marketers operate—from automation doubling productivity to the rise of AI-generated influencers. They also discuss the intersection of human creativity and machine precision, and how marketers can adapt and thrive in an AI-driven world. Tune in to explore strategies and future-facing ideas that promise to change marketing as we know it​. Chapters: LINKS AND RESOURCES: Make Smarter Decisions with Tier 11 Data Suite™Kinky Christian Comedy with Lauren Petrullo | Unfiltered, Hilarious, and Totally Unapologetic!Episode 555: 13 Explosive Must-Do Marketing Tips for 2024 with Lauren PetrulloSynthesiaHeyGen11Eleven LabsMakeCardi B - WAP feat. Megan Thee Stallion [Official Music Video]Wrapped for CreatorsHow we used Ai and Deep Fakes to create a Spanish version of Perpetual TrafficTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on Twitter

Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys. Chapters LINKS AND RESOURCES: Get started with business tools from MetaAirSculptAbout attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads ManagerAbout Meta Ads ReportingTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this...

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition! Chapters: LINKS AND RESOURCES: Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsGenerate new leads by providing value for peopleTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies Tier 11 Data Suite

Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve. Chapters LINKS AND RESOURCES: Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta AdsChoosing a Special Ad CategoryAgency Freedom LiveTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies Tier 11 Data Suite

Ralph Burns and Lauren Petrullo host Andrius Baranauskas, Head of Product at Shopify, to explore Shopify's latest Winter Editions update. The conversation digs into the platform's shift toward enhancing existing features for a streamlined merchant experience. Key highlights include the expansion of "Shop Campaigns," Shopify's dynamic marketing tool, to all merchants, and the power of the Shop App for customer acquisition and retention. The episode also unpacks how Shopify leverages data to optimize customer lifetime value and reduce marketing complexity, offering practical insights for merchants at any stage of growth. Chapters: LINKS AND RESOURCES: Shopify Editions Winter '25The Boring Edition: Everything improvedAcquire and convert customers at a controlled costDrive up to 2x more retargeting conversionsShop AppYouTubeGet Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph

Ralph Burns and John Moran discuss a new feeder strategy designed to address common challenges in search campaigns and Performance Max setups. They’re explaining innovative ways to combat spam leads, optimize ad performance, and improve return on ad spend through structured approaches and practical examples. The duo outlines steps for leveraging feeder strategies to scale campaigns effectively while maintaining high-quality results. Chapters LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Ralph and Lauren are discussing the critical moments of business planning and how to evaluate and improve team dynamics, agency partnerships, and overall strategies heading into the new year. Get ready to explore the nuances of prioritizing resources, testing new initiatives, and aligning goals to achieve scalable success. Their strategy over tactics approach offers information you can use to maximize opportunities for your business(es) in 2025! Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!Agency Freedom LiveTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively. Chapters LINKS AND RESOURCES: Tier 11 JobsYouTubeTiereleven.comMarketing Performance Indicators™ ChecklistSchedule a Tier 11 Discovery CallAdCritter for AgenciesAgency Freedom LiveMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want...

On today’s show, Ralph and Lauren are talking about the game-changing potential of the Facebook (Meta) Pixel. They’re breaking down the evolution of the Meta Pixel, the differences between standard events and custom conversions, and the often-missed opportunities in advanced tracking. Marketers, tune in to hear how to escape the "muck of mediocrity" and avoid the "data drought" by feeding the algorithm the right data. If you’re ready to stop wasting ad spend and start optimizing your campaigns like a pro, this episode delivers everything you need—no fluff, just results. Chapters LINKS AND RESOURCES: Specifications for Meta Pixel standard eventsYouTubeGet Your Marketing Performance Indicators™ Checklist Now!Agency Freedom LiveTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Ralph Burns and Lauren Petrullo tackle some of the biggest misconceptions about Conversion Rate Optimization (CRO) with industry expert Raphael Paulin-Daigle. They dig into why obsessing over conversion rates alone can backfire and why metrics like lifetime value (LTV) and average order value (AOV) matter more in the long run. The discussion also hits on how platforms like TikTok are shaking up the CRO space and what that means for modern businesses. Raphael shares his story of turning a passion for marketing as a teenager into a thriving career working with top DTC brands. Packed with examples and no-nonsense advice, this conversation pushes back on outdated thinking and offers actionable strategies for improving website performance and driving real business growth. Chapters LINKS AND RESOURCES: LinkedInXSplitBaseLanding Page Optimization: The Definitive Guide to Testing and Tuning for ConversionsTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Ralph and John dig into a case study that flips conventional marketing on its head, showing how rethinking ad spend can drive unexpected results. They explore why focusing on Media Efficiency Ratio (MER) instead of ROAS can uncover hidden opportunities for growth. Through examples and real-time analysis, they reveal strategies for reallocating budgets, cutting unnecessary costs, and achieving better outcomes. Along the way, they take live questions and break down how metrics can reshape business decisions. It’s a session packed with lessons that challenge the status quo and offer a fresh perspective on smarter marketing. Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!Tier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect...

Ralph and John Moran get into the complexities of multi-channel attribution, with a strong focus on YouTube's challenges and potential for growth. He and John break down how businesses can better understand YouTube’s role in driving conversions, even when the platform's metrics might make it seem like the weak link. They talk about real-world testing strategies, including post-purchase surveys and ad copy tweaks, to capture a clear picture of what works. By taking a holistic approach, Ralph explains how YouTube, Facebook, and Google Performance Max can work together to reveal surprising insights, making this episode essential listening for marketers looking to scale smartly. Chapters LINKS AND RESOURCES: Get Your Marketing Performance Indicators™ Checklist Now!KnoCommerceShopper ApprovedTier 11 JobsYouTubeYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Lauren Petrullo welcomes Eddie Maalouf, founder of BAD Marketing, to discuss strategies for navigating the evolving marketing landscape. They talk about how affiliate marketing, influencer trust, and tailored content creation are shifting in 2025, especially for e-commerce, local businesses, and info products. Eddie shares firsthand insights on creating impactful ads, handling post-holiday marketing, and using AI effectively without overcomplicating campaigns. This conversation dives into what's working now and how brands can position themselves for what's next. Chapters LINKS AND RESOURCES: LinkedInBAD MarketingTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Ralph talks about the big questions clients are asking as they gear up for 2025: planning strategies, managing campaign expectations, and optimizing ad performance. He breaks down examples from brands across various sectors—covering everything from case studies on large national brands to niche and hospitality businesses. Ralph shares insights on how Tier 11 approaches campaign iterations, creative strategies for user-generated content, and the layered landscape of influencer marketing. This episode is packed with straightforward, no-nonsense advice for making solid marketing moves that can set businesses up for a strong start to the new year. Chapters LINKS AND RESOURCES: Episode 638: The 2-Step Google Strategy to Blow Up Your Service or Lead Gen BusinessEpisode 637: [‘Case’ Case Study] How Tier 11 Grew this eComm Brand 40% in 6 MonthsYouTubeGet Your Marketing Performance Indicators™ Checklist Now!BilloYotpoTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies

Ralph and Lauren talk about the value of in-person connections and insights from recent conferences. Ralph shares his experiences from a Smart Marketer event, pointing out the importance of networking beyond scheduled sessions and the impact of an engaged audience. Lauren adds her perspective, gearing up for WebinarCon, where she anticipates learning cutting-edge techniques in webinar funneling. Together, they discuss key takeaways, from maximizing product launches through presales to scaling service offerings without sacrificing quality. Their shared stories have a central message: success often lies in connecting authentically, refining strategies, and staying open to new approaches in marketing and business growth. Chapters LINKS AND RESOURCES: YouTubeGet Your Marketing Performance Indicators™ Checklist Now!WebinarconEpisode 634: Fire Your Overpriced Marketing Consultant & Use AI The RIGHT Way with Russ HenneberryTier 11 JobsYouTubeTiereleven.comMongoose MediaPerpetual Traffic SurveyPerpetual Traffic WebsitePerpetual Traffic on TwitterInstagramRalph Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! Mentioned in this episode: AdCritter for Agencies