Pfeffer on Power

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 25 – Dana Carney, Professor & Director of the Institute for Personality and Social Research at UC Berkeley’s Haas School of Business SHOW NOTES: Dana Carney, a world-leading expert on body language, is a professor at the Haas School at UC Berkeley who also runs the Institute of Personality and Social Research. She shares the most up-to-date tips on the strategic use of body language and facial gestures to persuade other people about your power or an issue. In this episode, you’ll learn about: Why people respond to others based on how they look The data shows that taller and good-looking people make more money The why and how people look and come across through gestures The 43 cues that have nothing to do with power The 9 cues that have everything to do with power How to differentiate between who has power and who does not What, in addition to access to and control over resources, creates power What to be careful of if you’re taller or bigger Non-selfish, pro-social reasons for mastering your body language Myths and facts around eye contact Why Anna Wintour wears sunglasses to fashion shows The visual dominance ratio Behavioral nudge action planning Physiognomic cues that influence power Why body language, how people look, and the gestures they make are so important Nonverbal communication within the animal kingdom GUEST BIO: Dana R. Carney is a Professor and the Director of the Institute for Personality and Social Research at the University of California, Berkeley in the Haas School of Business. She is also an affiliate Professor in the Department of Psychology and the Department of Cognitive Sciences. Carney is one of the world’s leading experts on nonverbal behavior. Professor Carney’s fresh, modern approach to nonverbal behavior has made her the go-to figure in this space, serving as a consultant for corporate seminars, and academic gatherings. From Blackrock Advisors to the Los Alamos National Lab, Carney has consulted private equity, tech firms, and small businesses alike, in addition to speaking at many academic conferences and at most major Universities in the U.S. and beyond. Carney’s catchy and informative videos on nonverbal behavior have skyrocketed her account practically overnight, @danarosecarney, to 64K followers over a half a million total likes. She has been featured in Men’s Health, Time Magazine, Forbes India, Reader’s Digest, Quartz, World Bank Blogs, Business Insider, Entrepreneur, Muse and many more (NYT, WSJ, etc.). Prior to serving on the faculty at UC Berkeley, Carney was an Assistant Professor at Columbia University's Graduate School of Business. She was a postdoctoral fellow at Harvard in the Psychology Department working with esteemed colleagues such as Mahzarin Banaji (implicit bias expert and author of the bestselling book Blindspot) and Wendy Berry Mendes. She received her PhD in Experimental Psychology from Northeastern University (working with the world’s expert on the link between nonverbal communication and power, Judith A. Hall) and her master's degree at California State University (working with the world’s experts on the link between nonverbal communication and each anxiety and social skills, Jinni A. Harrigan and Ronald E. Riggio, respectively). She received her B.A. from the University of San Francisco (working with one-half of the team of Maureen O’Sullivan and Paul Ekman—the world’s leading experts for over 60 years on the nonverbal cues associated with and accurate detection of deception). Professor Carney is currently in the final stages of writing a popular book on nonverbal behavior. Nonverbal communication is, at once, much more complex and much more interesting than the media would have the public believe. https://www.linkedin.com/in/danarosecarney Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 24 – Tosin Joel, Founder, GTBOOL SHOW NOTES: Meet Tosin Joel, a leader of businesses, organizations and cross-functional leadership teams who, using the 7 Rules of Power, creates centers of change for herself and others around her. A Nigerian-born woman who was the first in her city to attend university, Joel has learned how to leverage her differences and become successful in the oil industry and beyond. In this episode, you’ll learn about: How her growing, education, and first jobs impacted her career at Eni How she applies the 7 Rules of Power to overcome challenges Why knowing she wants to be a center of change shapes her decisions How she went from being an outlier to having a seat at the table Ways to differentiate a career to set a precedent Ways of managing pressure The value in leveraging human capitol Turning obstacles into opportunities The birth of her nonprofit company GTBOOL (and what it stands for) Her passion for creating awareness and connecting people The power of networking and keys to her success Mission, purpose, and legacy goals Where her self-confidence, boldness, and willingness to ask come from Her goals around creating opportunities for others Balancing her professional and personal lives Practical relationship advice GUEST BIO: Tosin Joel partners with executive teams, and boards to transform organizations and drive step changes in performance. As a Senior Program Manager at Amazon, she reinvents operational efficiency to maximize value capture, and leads business process optimization for competitive advantages. She was Project Head and Geodata Country representative for the Italian multinational giant Eni. She helped the energy operator to maximize the production efficiency of their assets to boost value and reduce costs. With both consulting and operating experience, she is able to help executives see the potential in their operations. Step by step, she led companies through transformational initiatives that result in a stronger operational and financial profile. Tosin worked with major oil-and-gas independents in Europe, Americas, Sub-Saharan Africa. Joel is the founder of GTBOOL (www.gtbool.com), a networking organization centered on personal growth and sponsorship of high talent professionals in big corporates and mentorship of startups. She has been named amongst 100 most Influential People of African Descent and has served on the board as country director. Tosin is an alum of MIT Sloan and Stanford LEAD, where she built unique networks to create global impact projects. She facilitated Silicon Valley design thinking club entrepreneurs. Post Stanford LEAD, She has climbed several corporate ladders, established a unique brand, and receives numerous invites to speak during international conferences. She has also won many awards, including MIT Sloan Alum Volunteer Award, Best International Humanitarians, International contribution award for Women in tech, Humanity 100, Intellectual contribution awards for leadership and contributions. https://www.linkedin.com/in/tosinjoel Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 23 – Michael Gruen, Co-Founder & CSO, DominateX SHOW NOTES: Meet the amazing and insightful Michael Gruen, a prodigy and social influencer who has started companies by breaking the rules, not getting in his own way, and only following what he knows to be true. His questioning of the status quo and not taking anything for granted are just two of the traits this free thinker employs to create a compelling level of success for himself and those he advises. In this episode, discover: Michael’s career trajectory and his influence on the internet Why he doesn’t believe anything as it is stated to him How the link between power and money works Reasons to not fear polarizing responses The value in making yourself a scarce asset What patience, persistence, and providing value create The flywheel effect His secret to getting into exclusive rooms The differences between egotists and narcissists in relation to business The surprising statement he told Donald Trump in the Oval Office Advice on how to become powerful What he sees as a harmful problem in society The uniquely powerful style of his emails The number of winners in a good negotiation The principles of generosity, gratitude, loyalty, and appreciation His philosophy on removing judgments and receiving feedback Why knowing your flaws and having no ego are superpowers GUEST BIO: Michael Gruen is a dynamic and accomplished Gen Z entrepreneur, investor, and media personality who has significantly impacted various industries in his young career. His drive, creativity, and innovative vision have made him a rising star in entrepreneurship and investment. Gruen's journey began at a young age. He enrolled in college at 14 and quickly developed a passion for finance and entrepreneurship. He co-founded Frax, the world's first fractional stablecoin and crypto native consumer price index. The Frax Protocol introduced the concept of a cryptocurrency partially backed by collateral. It stabilized algorithmically to create highly scalable, decentralized money in place of fixed-supply digital assets like BTC. As a co-founder, Gruen played a pivotal role in the development and growth of Frax, which quickly became one of the most popular stablecoins in the world with a peak market cap of $2.9B. He was responsible for developing Frax's vision and strategy and overseeing the company's day-to-day operations. In addition to his work with Frax, Gruen has a proven track record of success in various industries, including finance, sports management, and entertainment media production. He co-founded and served on the board of directors for several successful companies, including Sway House, TalentX Entertainment, TalentX Gaming, Ani Energy, CrossCheck Studios, and Animal Capital, a venture capital fund. His work with these companies has helped him develop a unique perspective on the intersection of technology and business. Gruen has also been recognized for his contributions to the entertainment industry. He was the first to secure an overall deal at a major studio for an influencer, Josh Richards, at CrossCheck Studios. He procured a comprehensive agreement for Nickelodeon star Jace Norman at ViacomCBS, working directly with Brian Robbins, now CEO of Paramount. In addition, he has played an integral role in transforming Creator Edge Media into a premier talent management agency for top influencers, helping them build long-term partnerships with some of the world's biggest brands. Leading publications, including Forbes, Business Insider, and Variety, have recognized Gruen's impressive achievements. He was named a member of Forbes' 30 Under 30 class of 2022 and has been featured as one of the top 29 up-and-comers changing the world of venture capital, one of the 24 power players transforming the music industry through TikTok, and one of the 19 talent representatives helping...

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Ep 22 – Dafina Toncheva, General Partner, USVP SHOW NOTES: Dafina Toncheva, General Partner at USVP, discusses how she’s strategically used the Rules of Power concepts to manage her career. From a small town in Bulgaria to now being a major figure in Silicon Valley, she has succeeded in an industry that has not traditionally welcomed women. Join us and learn how the principles of power apply to women and men, and how to use those principles of power to navigate an extraordinarily successful career for yourself. You'll learn from Dafina: Where she’s from, how she got to the U.S., and her career trajectory What political forces led her to desire to look for opportunities abroad How she ultimately ended up at Harvard and the only way she knew to get there Her path between college and her current career The lens she used to decide to join USVP in 2012 The use of power in her career to make the most impact The importance of aligning your success goals with the company’s goals How she navigated in a less-than-welcoming business environment How she has stood up for herself and put the Rules of Power into action The importance of developing constructive professional relationships with board members A surprising take on what is as important as the investments that are made How managing the narrative of the firm is incredibly important GUEST BIO: Dafina Toncheva (dafina@usvp.com), a general partner at USVP, invests in emerging technologies in the enterprise space with focus on Enterprise SaaS applications and security. She has led investments in and joined the boards of Luma Health, Arkose Labs, Raken, Percepto, Carrot Fertility, Nfinite, Sepio Systems, Trust Lab and Surgical Safety Technologies. Dafina served on the board of Prevoty, a leader in application security, who was acquired by Imperva where USVP was the lead investor and largest shareholder. Prior to joining USVP, Dafina was a principal investor with Tugboat Ventures. Before that, she spent two years at Venrock helping to expand the firm’s investments in SaaS, virtualization, security, infrastructure and enterprise applications. Dafina led the first institutional investment round in Cloudflare (NYSE: NET). Her other investments included Aria Systems, Kenna Security (acquired by Cisco) and Matrixx Software. Before becoming an investor, Dafina held positions in development and product management at Microsoft focusing on authentication systems, digital signatures and business workflow. She has co-authored several key patents. Dafina holds an MBA from Stanford Graduate School of Business and a BS in Computer Science, magna cum laude, with special focus on cryptography, efficient algorithms and database systems from Harvard University. Linkedin: https://www.linkedin.com/in/dafinat/ Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Ep 21 – Nick Binkley, Singer-Songwriter, Former Banking Executive SHOW NOTES: My old friend and very successful financial executive, Nick Binkley, talks about his career in finance, rising to the position of vice chair of Security Pacific Bank, and then vice chair of the Bank of America, and then a partner in a very successful venture capital firm. Nick has a lot of lessons around the 7 Rules of Power for all of us to pay attention to. In this episode you’ll learn: How Nick went from a guitar-playing Peace Corps volunteer and campaign manager to a banker What he saw in the Tunisian economy that sparked his desire to become an international banker How visualizing where he wanted to be and breaking the rules facilitated his career change The way playing the game allowed him to develop a new approach to statement analysis called the Binkley Tree What accelerated his career in the ten years he went from a vice president to a vice chair and member of the board of directors at Bank of America The power of changing the narrative about yourself A unique presentation opportunity that furthered his career Brand building in humorous, thoughtful, effective ways, and with the creation of an international magazine The importance of having family members and a broad base of people who appreciate your skills The rule of power that most resonates with him A story of how success excuses everything The one sin Jeff sees students commit in their beliefs during difficult circumstances How his songwriting and music interests have helped in his career, personally and professionally GUEST BIO: Nick Binkley (born Nicholas Burns Binkley October 31, 1945) is a former banking executive with a lifelong interest in foreign affairs. He is also a singer-songwriter, recording artist and film producer. He was educated at Colorado College (BA in Political Science) and the Universite d’Aix-Marseille (France) and received his graduate degree (MA in International Studies) from the John Hopkins School of Advanced International Studies. Binkley attained the position of Vice Chairman of Bank of America Corp and served on its board of directors and is a member of the Council on Foreign Relations. He later formed Forrest Binkley & Brown which successfully made venture and private equity investments across a range of enterprises. Following retirement from the world of finance, he became identified with the title of his first album, Pin Stripe Brain, released in 1995. A troubadour striving for East-West peace, Binkley’s song “Novi Mir” (Russian for “New World” or “New Peace”), his film FREE TO ROCK and subsequent albums, Let The Boy Jam, 100 Parts of Heart, and Stardust Angels Ghosts remain emblematic of a life that spanned the worlds of finance, music and international politics. https://www.nickbinkleymusic.com Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 20 – Tadia James, Managing Partner, Aligned Generation SHOW NOTES: Tadia James is the Managing Partner at Aligned Generation. Tadia shares the rules of power which have helped her excel in the financial industry, where women or people of color manage less than 2% of global assets. In this episode, you will learn: Special note: In this episode Ms. James is referring to Amy Cuddy's TED Talk, "Your Body Language May Shape Who You Are." This talk was given at TEDGlobal in 2012. https://www.ted.com/talks/amy_cuddy_your_body_language_may_shape_who_you_are/c GUEST BIO: Tadia James Bridge-Builder, VC Investor, and Strategist, Tadia is the Managing Partner at ALIGNED GENERATION, a strategic consulting agency on a mission to accelerate and scale the impact of investors and startups building a more equitable and balanced society. Current Focus: Addressing the racial wealth gap. Tadia started her career in finance at the JP Morgan Corporate & Investment Bank in various positions including: Sales Strategy, Product Management, and Cybersecurity Threat Intelligence. She also taught financial literacy to inner-city youth in NYC at the DREAM Organization for 5 years where she led the development of the DREAM Scholarship Fund. Tadia went on to become an early employee at Gingerbread Capital, a family office venture capital fund that invests in female founders and female fund managers at the seed stage and beyond. An avid tech investor and startup advisor, Tadia is known for her ability to bring big visions to life through disciplined business execution and strong partnerships. Featured in “Forbes” and “31 under 31: The Future of Venture Capital”, she has a Bachelor’s Degree in Finance from the University of Florida and an MBA from Stanford. Website: https://www.alignedgeneration.com LinkedIn: https://www.linkedin.com/in/tadiajames Instagram: https://www.instagram.com/TADIAJAMES/ Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 19 – Andrew Yang, Entrepreneur & Author. Humanity Forward SHOW NOTES: My guest today is Andrew Yang, the 2020 Democratic presidential candidate and a 2021 candidate for mayor of New York City. Named by President Obama as a Presidential Ambassador of Global Entrepreneurship, he is the founder of Humanity Forward, Venture for America, and the Forward Party. Yang’s New York Times bestselling book The War on Normal People helped introduce the idea of universal basic income into the political mainstream. Andrew shares how through practice, he learned to embody particular rules of power to make effective changes in the world. In this episode, you will learn about: The non-profits he started to improve the operation of America’s electoral system A brief overview of his career and entrepreneurial background Why he was an accidental presidential candidate What the Forward Party stands for How his background as an Asian American inhibited him from embracing specific rules of power The importance of building a personal brand with a strong social media presence Learning new behaviors to promote himself, which in turn benefits his causes Why apologizing is not always the right thing to do How he re-framed networking to become something enjoyable and rewarding The idea of acting and speaking with power The romantic motivation he had to put himself into the public sphere The athleticism of public speaking Coaching and practice to become stronger, better, and more comfortable Taking the world as it is and maximizing your ability to do good things within it GUEST BIO: Andrew Yang is an entrepreneur, author, philanthropist, non-profit leader, and former 2020 presidential candidate. After working as a lawyer and executive at several early-stage technology companies, Andrew eventually became CEO of an education company that became #1 in the country. He then started a national entrepreneurship non-profit, Venture for America, which worked to empower thousands of young entrepreneurs to bring their dynamism to communities across the country, from New Orleans and Baltimore to Denver and Detroit. Andrew was named a Presidential Ambassador of Entrepreneurship by the White House under the Obama administration and a Champion of Change for his work with Venture for America. Initially dubbed a "longer than long shot" candidate by the New York Times in 2018, Andrew became a top-tier contender for the presidency, raising nearly $40 million in grassroots funding. With a vision to rewrite the rules of the United States economy through a “Freedom Dividend” of $1,000 a month for every American adult, Andrew became one of the most exciting stories in the 2020 race. Andrew's nationwide support, known as the “Yang Gang,” propelled him to seven Democratic primary debates, outlasting six senators, four governors, three members of Congress, two mayors, and one secretary. Following this unexpected run for president, Andrew formed the non-profit Humanity Forward, successfully lobbying Congress for direct cash relief for struggling American families during the pandemic while simultaneously distributing over $8 million directly to struggling families. From his presidential and New York mayoral runs, Andrew has seen first-hand what’s preventing our country from getting things done, and he is now directing his energies towards fixing the machinery of our stagnant democracy. With Forward - Notes on the Future of Our Democracy, Andrew lays out the case for a variety of democracy reform measures that can unclog the pipes of our system and realign the incentives of legislators with the wellbeing of the American people. Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 18 – Gary Loveman, Co-Founder, Chairman & CEO SHOW NOTES: Meet Gary Loveman, the former CEO of Caesars, the large casino company, and a former senior executive at Aetna, and now running Well, a health-related startup. Gary made the remarkable transition from being a professor to running a company. He is extraordinarily thoughtful on issues of power and influence, coming in as an outsider and being exceptionally successful. In this episode you’ll learn about: GUEST BIO In 2019, Gary Loveman, Ph.D., co-founded Well, a member engagement platform built to enable every individual to achieve their best health. Well's digital platform combines the member's health history with clinical algorithms, artificial intelligence, and dynamic incentives to guide every member towards improved health and lower costs. Well's platform is supported by a team of expert healthcare professionals, and provides member support across the spectrum of healthcare needs including behavioral health, chronic condition management, health coaching and wellness, benefits and system navigation, pharmacy and telemedicine. Dr. Loveman is also Senior Lecturer in the Department of Finance at Harvard Business School. He previously taught Service Management in the M.B.A. and executive education programs at the School from 1989-1998. He was named the first recipient of the School’s Apgar Award for excellence and innovation in teaching. Loveman was awarded the B.A. in economics from Wesleyan University, and the Ph.D. in economics from the Massachusetts Institute of Technology, where he was an Alfred Sloan Doctoral Dissertation Fellow. Dr. Loveman left HBS in 1998 and became Chairman, CEO and President of Caesars Entertainment Corporation. During his seventeen year tenure, Dr. Loveman oversaw a period of growth that included several major acquisitions making Caesars the largest and most diversified company in the gaming industry. In 2008, Caesars went private in a $30.7B transaction led by Apollo and TPG. He pioneered the use of cutting-edge technology and data analytics to deliver differentiated customer service and guest loyalty. Dr. Loveman also led the development of Wellness Rewards, Caesars’ widely recognized, incentive-based health and wellness program for the company’s 70,000 employees and their families. He was voted “Best CEO in the Hospitality Industry” for four consecutive years by the Institutional Investor magazine, was inducted into both the Hospitality and Gaming Halls of Fame and is the subject of case studies at HBS and Stanford Business School. Dr. Loveman joined Aetna in October 2015, serving as President of Consumer Health and Service, Aetna’s health services business through January 2018. The Consumer Health and Services organization was responsible for helping Aetna members achieve their best health and for fostering innovative collaborations with health care providers to improve the overall quality, cost and experience for Aetna members. Dr. Loveman led the company’s population health management and consumer engagement strategies, health and clinical services, care management, digital consumer health products, analytics and data science, pharmacy and marketing areas. From 2012-2015, Dr. Loveman chaired the Business Roundtable’s Health & Retirement Committee, which focuses on improving the quality and affordability of the nation’s health and retirement systems. He serves on the Board of Trustees at Boston Children’s Hospital and the Board of Directors of the Boston Celtics, where he is a member of the ownership group. Loveman serves on the Board of several private health care companies and served previously on the Visiting Committee of the M.I.T. Department of Economics and the boards of FedEx, Tapestry and Ventas, Inc. Among Dr. Loveman’s publications include five articles in the Harvard Business Review, two books (with co-authors)...

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 17 – Robin Lumsden, Founder & Managing Partner, Lumsden & Partners Today, we meet Dr. Robert Lumsden, who has gone from a tennis player to the Special Forces, to law, to business, and now to owning a sports franchise. He is always paying attention to building his brand, getting out of his comfort zone, and thinking about what he can do for other people to build the relationships that will, in turn, make him successful. Topics discussed: The principles of 7 Rules of Power he uses to build his career The jobs Robin held before attending Stanford, beginning at age seven What it is like to be an adversary for some of the most famous lawyers in the U.S. Three of his most significant deals and why he didn’t get a Porsche in one of them Why he came to GSB and what he learned there Why his goal at GSB was to know the successful professors and business people How he got into Condoleezza Rice and Eric Schmidt’s classes How he used his time at Stanford to build his brand in Austria His motive behind building a fantastic media presence The importance of delivering considerable value to your peers Overcoming certain cultural barriers The varying roles of showing up authentically Using specific times of day to your advantage The power of getting out of your own way Where mentors can lead you The power of pictures What’s next in Robin’s career GUEST BIO Dr. Robin L. Lumsden MSx (Stanford) MA Economics (Stanford) LL.M. (Berkeley) Robin is the founder and managing partner of M&A law firm Lumsden & Partners, one of the most successful boutique law firms in Austria, founded in recent years. Robin, who is a member of the bar in Austria, New York and Washington D.C. spent more than 15 years as a corporate lawyer and advised clients such as Volkswagen on its €3.9 billion acquisition of Porsche and General Electric on its sale of its plastics division to Sabic for US $11.6 billion. Whilst conducting his studies at Stanford (MSx & MA in economics) he worked on a digital asset fund with Sebastian Schwarzenegger, invested in blockchain and crypto businesses. He sits on various boards of trusts of high-net-worth individuals. He further was an advisor to Palantir & personally to its CEO Alex Karp, GE, Google and the Schwarzenegger family. Robin is also an officer with the Austrian Special Forces (equivalent to the Navy Seals). His military experience has shaped his character and made him appreciate teamwork. Previously, as a junior Robin was a professional tennis athlete, playing inter alia at Wimbledon. Recently, Robin acquired the majority of the American Football Franchise, “Vienna Vikings” in Austria, a team that won the EuroBowl (equivalent to the Super Bowl in Europe) in 2022 against Hamburg. www.lumsden.at www.youtube.com/watch?v=G_0cwys_EMM Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 16 – Dr. Laura Esserman, Professor of Surgery and Radiology UCSF, Director of the UCSF Breast Care Clinic Dr. Laura Esserman is a leading figure in the transformation of American medicine. Named one of Time Magazine’s 100 Most Influential People in the World, Laura is dedicated to increasing the speed at which we learn about new cancer drugs and treatments. She discusses her transformation into becoming a more effective version of herself through storytelling and cultivating empathy with opponents. Join us and learn about: GUEST BIO Dr. Laura Esserman is Professor of Surgery and Radiology at the University of California, San Francisco (UCSF) and director of the UCSF Breast Care Clinic. Her work in breast cancer spans the spectrum from basic science to public policy issues, and the impact of both on the delivery of clinical care. Dr. Esserman is recognized as a thought leader in cancer screening and over-diagnosis, as well as innovative clinical trial design. She led the creation of the University of California-wide Athena Breast Health Network, a learning system designed to integrate clinical care and research as it follows 150,000 women from screening through treatment and outcomes. The Athena Network launched the PCORI-funded Wisdom Study, which tests a personalized approach to breast cancer screening in 100,000 women. She is also a leader of the innovative I-SPY TRIAL model, designed to accelerate the identification and approval of effective new agents for women with high-risk breast cancers. In 2020, she got FDA approval for an I-SPY COVID trial, designed to rapidly screen and confirm high-impact treatments to reduce mortality and time on ventilators. Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com Episode 15 – Phillip Mohabir, Co-Founder & CEO Vivo Surgery Phillip Mohabir is an executive with IMAX and is the Co-Founder and CEO of Vivo Surgery. He shares how he has used my power materials to accelerate his career, along with the lessons learned from his experience coaching graduate school students and how these lessons are helpful to you. Topics in this episode: GUEST BIO: Phillip built his corporate career at IMAX, ascending to various Operations roles, before successfully navigating into Investor Relations and FP&A. He graduated as a Bregman Scholar, for highest academic standing, when completing his Executive MBA at University of Toronto’s Rotman School of Management. Since 2018, he has also been a course facilitator for several programs across Stanford GSB, including the online iteration of Professor Pfeffer’s Power course. More recently, he co-founded Vivo Surgery: an online surgical education and training startup that has been increasing access for medical students to learn from surgeons in live operating rooms. Connect with Phillip on LinkedIn: https://ca.linkedin.com/in/phillip-mohabir1 Check out Vivo Surgery: https://www.vivosurgery.com/ Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 14 – Marcelo Miranda, CEO, Consolis Tecnyconta Marcelo Miranda is CEO of Consolis Tecnyconta, a leading provider of precast concrete solutions in Spain. He shares how he implements the rules of power to build brand and relationships and harnesses power for overall good by using technology to create more sustainable, affordable, and humanized construction for the people. Also, understand how he built an amazing reputation and image by delivering results and being open to working with people in the media. During our conversation, you’ll learn: The benefits of building relationships with human resource associations in Brazil How he built his visibility within the executive marketplace in Brazil and then Spain How creating a positive image aids advancement and positive results Why he was willing to be the face of his organization The type of person everyone likes to work with and how to work with challenging personalities The story and results behind being on the cover of a major Brazilian business magazine The value of having an effective public relations strategy Why he pursued an international career The lessons used from Dr. Pfeffer’s class and books used in building his career The most important lesson for him regarding power Working with technology to develop a more sustainable construction sector Why, if you want to start something that will make a difference, somehow you have to break the rules How perception becomes a reality and the importance of storytelling The importance of staying authentic GUEST BIO Marcelo Miranda is a Senior General Manager with skills in structuring complex businesses, investments, turnarounds, start-ups, and M&A. Evaluation and development of new businesses and products. Strong skills in innovation and sustainability management. Recognized for people leadership and development of high-performance teams. Strong international exposure. Member of the Board of Start-ups and Associations. Honored by Forbes Magazine in Brazil´s list of 10 top CEOs under 40, 2016. Elected by Korn Ferry, Você SA, and FIA as “one of the CEO’s of the Future” in 2007. Honored by EY as one of the 3 Sustainable Executives of 2015, Entrepreneur of the Year Prize. Elected by Encontro Magazine as the Executive of the Year 2015. www.linkedin.com/in/marcelom-miranda Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 13 – Christina Troitino, Director of Strategy and Operations at Morning Brew Meet Christina Troitino, the director of strategy and operations for the startup Morning Brew. Christina tells her story about shamelessness, breaking the rules, agency, and surmounting her background prior to attending Stanford’s Graduate School of Business. In this episode, you’ll learn: How her Hispanic background and witnessing her family living under the Hugo Chavez regime gave her context to understand how unfair the world can be That being aware of power constructs, especially in “unfair” spaces How her job at Amazon showed what happens when employees are not treated their best to move forward goals effectively The value in accepting the “rules of the road” within power dynamics The shameless way she secured having dinner with Martha Stewart at the Sundance Film Festival Her writing experience as a Forbes contributor on the food business What percentage just asking plays in creating new opportunities How breaking the rules serves her career The two Stanford GSB events she helped create at the start of the pandemic How Paths to Power techniques enabled her to move from her first to her current job How she leveraged her role internally consulting for executives at YouTube to accelerate her career The importance of being willing to promote yourself, being boldly confident in yourself, and visualizing outcomes GUEST BIO: Christina Troitino is a media strategy and tech professional and the Director of Strategy and Operations at Morning Brew. Prior to her current role, Christina worked as a Strategy & Operations Lead at YouTube, where she served Google and YouTube c-suite members in strategic annual planning and operations amid the rise of TikTok. Christina also draws experience from her positions at Meta, General Assembly, and Amazon. When Christina is not thinking about the future of media, she is thinking about food: She made it to the Top 100 home cooks on MasterChef Season 6 (ranking against 44,000 entrants), she was the subject of an ABC Family pilot about professional women who cook, she was a Forbes.com contributor of 60+ articles and interviews (including: Rene Redzepi, Nathan Myhrvold, Jennifer Garner, RZA, etc) and she founded food site Pâté Smith, aimed at inspiring young people to cook (2.7MM PVs 2015 - 2017). Christina has an MBA from Stanford's Graduate School of Business, and a BA from New York University. She is originally from Albany, NY. https://www.linkedin.com/in/christinatroitino/ Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: JeffreyPfeffer.com EPISODE 12 – Lucinda Stewart, Partner, Spencer Stuart Lucinda Stewart shares the inspiring ways, throughout her career and life, that she has successfully made her way in traditionally male-dominated fields like sports, business, and the Bering Sea. A true example of a business person who embodies the 7 Rules of Power, Lucinda shows how getting others to want to help you on your career journey is integral to success. Lucinda shares insights on: Formative experiences of often being the only woman in certain situations The impact her father’s attitude toward her limitless abilities has on her Climbing Mount Constance at age 13 Working on a fishing boat in the Bering Sea How the fishing boat got her an instant hire position at Morgan Stanley Why we are all capable of doing way more than we think we can do The person she befriended for protection in a dangerous situation Tips on getting people to help and support you Why developing other people is the favorite part of her job How she got into the Northwestern MBA program after being turned down Pushing the envelope and pushing through Her successful initiative to bring more women on boards in Seattle Her push-up contest with Jeff Bezos The credibility of brand Being fearless for a cause or good reason Her logic behind training for her first half Ironman As a spouse and mother, setting examples and boundaries to balance work The interesting story behind marrying her husband GUEST BIO: Lucinda Stewart is based in Seattle and is a member of the Private Equity, Healthcare and TMT practices. Lucinda works with many leading Private Equity firms and focuses exclusively on private equity backed executive searches. She specializes in healthcare services and healthcare IT, and the majority of her work is placing CEO and CFOs in leading platforms for her clients. Lucinda brings a career of experience as a PE backed multi-site operator at National Surgery Centers where she ran Corporate Development, a Private Equity investor for a top Healthcare PE firm, Frazier Healthcare, and an investment banker in Donaldson Lufkin & Jenrette’s healthcare M&A group. Lucinda was named “40 Under Forty” by Puget Sound Business Journal, has served on the Mercy Corp Venture Board, and is currently on the Investment Committee of SpringRock, a HCIT venture capital fund. She earned her M.B.A. from The Kellogg School of Management at Northwestern University and her B.A. from University of Puget Sound, where she was recruited to play soccer. www.linkedin.com/in/lucindastewart/ Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ Join Vivas Kumar, CEO, and Co-Founder of Mitra Chem, as we discuss why power and influence are essential topics for people doing their own startups. This episode packs an incredible set of actionable insights from a leader in the race to end climate change. Vivas explains how he used and will continue to use the concepts learned in my The Paths to Power class at Stanford GSB. In this episode, you will learn: The motivation for Vivas’ family to move to the U.S. from Singapore 20 years ago His realization that education goes well beyond just books Why just putting your head down and working hard to be successful is not true Who plays by a different set of rules, and the results gained Acquiring power and influence to enact positive change in the world Mitra Chem’s mission to solve climate change and how it got funded What he learned from working for Elon Musk Why IQ and EQ have certain limits while relationships have none Transforming relationships into resources The learned skills of speaking and acting with power and confidence Joining Toastmasters to get out of his own way and a critical skill learned Going beyond the fear of failure and failing with integrity Vivas’ ability to create resources and activate his network Marrying confidence with urgency to solve a global problem How he built an identity associated with solving the problem of batteries Why in-person meetings build credibility and gravitas The ultimate two resources What to do rather than ask someone for an investment GUEST BIO Vivas Kumar is the CEO and Co-Founder of Mitra Chem. He was previously at Tesla as a senior manager responsible for the global battery supply chain, and a Principal at Benchmark Mineral Intelligence. He earned a BS in electrical engineering from Rice University, and an MBA from the Stanford Graduate School of Business. https://www.linkedin.com/in/vivaswathkumar/ Produced by The www.MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Laura Chau shares how her story of origin, along with some of the 7 Rules of Power, like getting out of her own way and building a powerful brand, enable her to lean into the power she has cultivated in her career as a General Partner at Canaan. In this episode, we discuss the following: The role conscious brand building plays in achieving and maintaining power How to best work within current constructs of the world to create effective change The importance of a defined brand and voice as tools to achieve goals Why ambition as a personality dimension predicts success How culture and upbringing can contain scripts that are not useful The avenues she used to build power: a podcast, panel events, conferences, a Clubhouse show, Substack, Medium Getting maximum mileage out of everything she does because time is limited The value in making sure people remember you Why your personal style is a reflection of more than fashion Staying top-of-mind to ensure you don’t miss opportunities How Laura gains new clients GUEST BIO w/ social links: Laura Chau is a General Partner at Canaan, an early-stage venture capital firm, where she leads the consumer technology investment practice and serves on numerous boards. Laura was one of the first employees at Kabam, one of Canaan’s portfolio companies that was acquired by Netmarble in 2017. She has also worked at Branch Metrics and Greenhouse in sales and marketing functions, in addition to working closely with Marie Kondo, Netflix star and author ofThe Life-Changing Magic of Tidying Up, to help launch her venture-backed e-commerce business. Laura holds a B.S. in Management Science and Engineering from Stanford University, an MBA from Stanford Graduate School of Business, and is a Forbes 30 Under 30 alum. Laura's LinkedIn: https://www.linkedin.com/in/laura-chau/ Laura's Substack: https://laurachau.substack.com/ Laura's Twitter: https://twitter.com/laurachau Produced by The MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Daryn Dodson is the founder and managing director of Illumen Capital and is an African American who is changing the world of investable assets so that more women and people of color have a more significant role in investing the multiple trillions of dollars. Daryn shares his personal history along with business philosophies inspired by The 7 Rules of Power. In Episode 9 you’ll learn: How Daryn’s family history of integrating Washington, D.C., informs his mission of working for justice, equity, and inclusion The impact of applied education The program he built to rebuild lives and businesses after Hurricane Katrina His work to ensure entrepreneurs of color and women-led firms have access to capital The value of working on biases toward women and people of color What counterintuitively happens when implicit bias is removed A guiding principle learned from Dr. Martin Luther King Jr. Fiduciary duty and the experiment he conducted with asset allocators Why publishing findings encourage boards of pension funds, university endowments, and investment committees to go after the often overlooked and underestimated market of people of color and women How he has used Rules of Power to: Get out of your own way / Build a brand / Break the rules How bias increases during periods of high stress GUEST BIO w/ social links: Daryn is a passionate advocate of social and economic justice, especially for disadvantaged and marginalized groups. His work with impact investors, private equity funds, Fortune 100 companies, universities, and foundations has been viewed through the lens of addressing the world’s most pressing social and environmental problems. Daryn previously led the Special Equities Program as a consultant to the Board of the Calvert Funds, a $12 billion pioneer of the impact investing field. Through this vehicle, Calvert maintains a portfolio of more than 40 funds on five continents, representing over 350 underlying portfolio companies. Prior to serving as a consultant to Calvert, Daryn served as Director of University and Corporate Partnership for The Idea Village, where he created a platform engaging leading private equity firms, business schools, and Fortune 500 companies to invest over 100,000 hours and $2 million into more than 1,000 New Orleans entrepreneurs post-Hurricane Katrina. Mr. Dodson currently serves on the Board of Directors for Ben and Jerry’s. He earned his M.B.A. from Stanford, where he serves on the Dean’s Management Board, and his A.B. from Duke University. Daryn's LinkedIn: https://www.linkedin.com/in/daryndodson/ Illumen Capital: https://www.illumencapital.com/applied-research Produced by The www.MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Valerie Shen is Partner and Chief Operating Officer at G2 Venture Partners, overseeing all operational aspects of the firm, which has almost one billion dollars under management. Valerie exemplifies many of the principles within the book 7 Rules of Power and speaks with us about how she began (yes, began) her career as a Chief Operating Officer for a venture capital firm. In this episode: Valerie’s background before attending business school Her pivotal internship How she landed her job as a Chief Operating Officer Why she accepted the position How she met her mentor by sending a cold email The importance of choosing a focus within the company’s roles The importance of differentiating yourself What a COO does in a venture fund The rules of power used to get such a high-level role so early in her career Taking a position that matches your natural skillsets and what you enjoy Crafting a job that plays to your abilities How she got her job as COO at G2 Venture Partners A provocative take on her experience of being an Asian woman in tech The danger in highlighting differences The issue of cognitive load Advice on having the willingness and ability to self-promote GUEST BIO w/ social links: Valerie Shen is Partner and Chief Operating Officer at G2 Venture Partners. She oversees all operational aspects of the firm and fund, including fundraising / LP relations, recruiting / HR, fund administration, impact reporting, legal, compliance, and marketing. Prior to business school, Valerie was an analyst at Kleiner Perkins’ $1B Green Growth Fund, where she helped the team found G2. Before that, Valerie was a management consultant at McKinsey & Company, where she worked across four continents, primarily on energy projects. She has also held positions at the U.S. Senate, X (Google’s “moonshot factory”), Goldman Sachs, Jane Street Capital, and The Wilderness Society. Valerie holds a B.A. degree summa cum laude in Environmental Science & Public Policy and Earth & Planetary Sciences from Harvard University. She holds an M.B.A. and M.S. in Environment and Resources from Stanford University, where she was a Siebel Scholar and an Arjay Miller Scholar. Website: https://www.g2vp.com/valerie-shen LinkedIn: https://www.linkedin.com/in/valerie-shen/ Produced by The www.MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Meet Sadiq Gillani, a Senior Advisor for travel at Attestor Capital, where he is Chairman The Advisory Board for Condor, the second largest airline in Germany. We discuss how he used his association with Lufthansa to leverage his career, his career philosophy, how he spots new opportunities, personal brand building within a corporation, and surviving the departures of people who hired him at Lufthansa and Emirates. In this episode, we discuss: Using ideas of power to leverage knowledge and experience toward becoming more successful His series of career moves created by proactively managing his career Using power as an amplification of performance Leveraging platforms and identifying opportunities as they appear What put him in the ecosystem of travel startups His experience lecturing at Stanford for six years How internal and external activities simultaneously reinforce company and personal brands Aligning his interests with the company’s for mutual benefit Repositioning himself as an expert on innovation within the travel industry The questions he asks to spot new opportunities His transition entirely to a portfolio career, sitting on boards, and advisory work A word of caution on personal brand building within a corporation The connection, interdependence, and interplay between the external and internal Why looking ahead to future implications of current work can pay big dividends The importance of staying relevant to your network The trade-off between risk and return within a career The importance of getting more operating experience to broaden out Looking broadly into your role within your company Surviving the departures of the people who hired him at Lufthansa and Emirates The value of having mentors and friends within your organization Cultivating internally diversified relationships GUEST BIO: Sadiq is a Senior Advisor for travel at Attestor Capital, where he is Chairman of the Advisory Board for Condor, the second-largest airline in Germany. He sits on the board of eTraveli, an online travel agency owned by CVC Partners, and the World Economic Forum's Global Future Council for Travel. Sadiq is also an Executive Coach and is creating a self-development program based on the work of Carl Jung. He started an MBA course at Stanford on the Travel & Airline industry and was a lecturer there from 2014-2020. He previously headed up the in-house consulting and transformation team of Emirates Group, reporting to Sir Tim Clark. He spent seven years with Lufthansa Group, where he was the Chief Strategy & Innovation officer, reporting to the CEO, and was Head of Network & Fleet at Eurowings. He began his career as a strategy consultant with Bain & Co. and was a partner at Seabury, a boutique airline consulting firm (now part of Accenture). He completed his M.B.A. at Harvard Business School and holds a B.A. and M.Phil in Management Studies from Cambridge University. He was included in the Financial Times' Top 100 leaders list, the World Economic Forum´s Young Global Leaders, and Capital Magazine's Top 40 under 40. SOCIAL MEDIA: Website www.sadiqgillani.com Instagram @sadiq.gillani LinkedIn: http://linkedin.com/in/sgillani Produced by The www.MunnAvenuePress.com

Learn more about Jeffrey Pfeffer and where you can buy or listen to his books: https://JeffreyPfeffer.com/ SHOW NOTES: Meet former Chief Investment Officer at Meyer Memorial Trust and board member of several organizations including Oregon Public Broadcasting (and former student of mine), Rukaiyah Adams. We discuss how she uses power to overcome career challenges and how the personal and professional intersect to affect career decisions and success. Discussed in this episode: Forging a career in finance after receiving her JD and MBA from Stanford Business School How fewer than 2% of the trillions of dollars in managed assets are managed by women or people of color – and what rare breed this makes Rukaiyah Being asked to run for mayor of Portland Overcoming early career challenges The advantage of operating differently from her peers The value in understanding roles to acquire power How not being perceived as a threat facilitated advancement The non-linear trajectory when the personal and professional intersect Her values of family, making space for love, and work feeding her spirit What informed her decision to move from the East to the West Coast Being open to what her spirit needs to open clarity in professional outcomes Lessons learned in class that have propelled her to a position of prominence Interrogating power How power actually happens The pressures of running a foundation and the importance of the team Moving forward without certainty of the next step Creating a platform to talk about ways American capitalism needs to evolve The consideration of finding a partner who compliments and supports your career The most significant business decision of any career Seeing the residue of slavery everywhere in finance Stepping from being an object in capitalism to a subject in control of capital GUEST BIO: Through August 2022, Rukaiyah Adams was the Chief Investment Officer at Meyer Memorial Trust. Her team ensured the long-term financial strength of the organization. Throughout her tenure, Ms. Adams consistently delivered top quartile performance. In 2017, her team’s performance placed Meyer in the top 5% of foundation and endowment CIOs. The team remains among the best. Under her leadership, Meyer increased assets managed by diverse managers by more than 3x, to 40% of all assets under management, and by women managers by 10x, to 25% of AUM, proving that hiring diverse managers is not a concessionary practice. Before joining Meyer, Ms. Adams ran the $6.5 billion capital markets fund at The Standard, then a publicly-traded company. At The Standard, she oversaw six trading desks that included several bond strategies, preferred equities, derivatives and other risk mitigation strategies. Ms. Adams started her career as a mergers and acquisitions lawyer at Skadden, Arps, Slate Meagher and Flom. Ms. Adams was a recent chair of the prestigious Oregon Investment Council, the board that manages approximately $100 billion of public pension and other assets for the State of Oregon. Ms. Adams serves on the boards of directors of Albina Vision Trust, Self Enhancement Inc. Foundation, Oregon Public Broadcasting and Oregon Health and Science University Foundation, as well as on the investment committee of the Rockefeller Brothers Fund. She also sits on Oregon’s Higher Education Coordinating Commission. She has given two Ted talks. Her 2016 Ted talk — A Homegirl’s Guide to Being Powerful — about her path to becoming a more thoughtful investor and the role of investment capital in achieving social justice has more than 11,000 views. Ms. Adams holds a Bachelor of Arts from Carleton College, a Juris Doctor from Stanford Law School, and a Masters of Business Administration from the Stanford Graduate School of Business. SOCIALS: Twitter: RukaiyahAdams LinkedIn: Rukaiyah Instagram: MissRukaiyah Produced by the www.MunnAvenuePress.com