PhorestFM: Stories From the Salon Floor

Get a glimpse of the energy and people at the 18th Annual Aesthetic Extender Symposium in Boca Raton, Florida! Hosted by Shauna O'Halloran (Head of Brand & Communications at Phorest), this short episode has it all: her on-the-ground observations, short clips from some of the conference’s live education, a conversation with Dr. George Baxter-Holder (VP of Talent Development at Skin Spirit) and some vox pops! You can learn more about the Aesthetic Extender Symposium here, and about Skin Spirit here. Follow Dr. George Baxter-Holder, DNP, MBA, APRN, CANS on Instagram here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

If you’ve ever sat down for a chat with Dave Evans and Debbie Halls-Evans, founders of and. coaching (@andcoachme), you know you’re in for a bold and disarmingly honest one. High off a year so far defined by intentionality, bravery, and play, Dave and Debbie share: Deeply practical, rich with anecdotes and offering 10 powerful language reframes, this conversation is an essential no-BS starter toolkit for any salon owner or leader looking to reimagine how they show up for themselves, their businesses, their teams, and their clients. Find out more about and. coaching here: https://www.andcoachme.com/ Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[318] At Phorest, we know that the magic happens when you get the team right. Clients feel it. Reviews show it. Your bottom line reflects it. Building a strong team is an advantage, but great teams don’t just “happen.” In this unearthed conversation from late 2023, Stefanie Fox (@stef_fox), Founder of Talent Match and Matchable, shares timeless leadership insights, why recruitment can’t be treated as a quick fix, and why lasting teams aren’t discovered by chance, but intentionally built through trust, purpose, and process. From her philosophy of leadership as an oath to the data-backed insights of the Beauty Workforce Survey, Stefanie challenges salon owners to rethink leadership, recruitment, culture, and retention. Learn more about Talent Match, and discover The Matchable™ Salon Owner Hub, here. Read "How to Build a Salon Culture Stylists Want to Stay For" by Stefanie Fox Read "Building a Salon, Spa, or Clinic Team That Performs Better and Stays Longer" by Steph Fernandez Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[317] It’s one thing to say your business stands for something, and it’s another to prove it. Certified B Corporations around the world are doing just that. Featuring Anne Butterly, Founder of Easydry, along with Kelly Swann, the driving force behind Denver’s Let Em Have It Salon — both Certified B Corps— this episode shines a light on the systems, leadership, and values behind their purpose-led businesses and traces their journey from values to action, and from action to measurable change. Co-hosted in partnership with Daniel Johnson, Founder and Executive Director of The Green Beauty Community. Download the FREE Pivot Point x Green Beauty Community Guidebook here. Follow Daniel Johnson, Anne Butterly and Kelly Swann on Instagram: @greenbeautycommunityfoundation, @loveeasydry, @lehisalon To take the B Impact Assessment, click here. To learn more about BLab's Theory of Change, click here. To learn more about the Berkana Institute's Two Loops Model of Change, click here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[316] CPA and co-founder of Morem & Waller CPAs, med spa co-owner, and now steward of Austin, Minnesota’s 87-year-old beloved Tendermaid burger joint, Betsy Morem (@heavenstobetsss) wears many hats. And her unique ability to balance big-picture strategy with daily operational insight makes her a trusted advisor to fellow entrepreneurs. In this episode, Betsy joins Alex and Joe DiFalco, Senior Partnerships Manager at Phorest, for a candid conversation driven by stories about what it means to run community-rooted businesses, lead with care, serve with integrity, and how success can also be about the culture we create, the lives we touch along the way. Insightful, humble, and full of timeless lessons —like why the little things often leave the most significant mark— the conversation also covers rich, practical ground, including: 🤯 Key differences between salon and medspa models, from regulations to team dynamics 💡 Tips for salon owners looking to thoughtfully add medspa services 🫂 How to honour a business’s legacy while making space for new 🌱 The importance and power local businesses hold in their communities To find out more about The MOD Medspa, click here. To learn more about the Tendermaid, click here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[315] When David Popham first opened his salon in 1981, he didn't set out to build a legacy business. And Shirley certainly didn’t set out to work in or manage a salon—she grew up intimidated by them. In this episode, Shirley and David Popham of Popham Hairdressing (@popham.salons) reflect on decades of hair and life stories. Stories of long, imperfect journeys, humble and unlikely beginnings, chance encounters, love, bold decisions, closing chapters, starting over and everything in between. Most of this year’s PhorestFM conversations and stories have, in one way or another, connected to leadership, and in that way, this episode is no different. But here, leadership isn’t loud or perfect. It’s people-centered, creative, humble, built by curiosity and carried by integrity. To find out more about Popham Hairdressing, click here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[314] In Part 2 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we pick up where we left off with Sarah Abel — CEO of TNB Skills Training (@tnbskillstraining) and proudly known in the industry as the Funding Godmother. The topic of mindset as a strategic tool for growth remains a constant throughout, but in this episode, we spend more time exploring how salon owners can access funding, develop their teams, and build businesses that aren’t just bigger, but stronger and more resilient in the face of change. We get into: 💷 The importance of having a strong brand positioning 🎓 Rethinking training and apprenticeships so that people in those roles can be revenue-generating faster 🚀 Embracing discomfort and reframing failure as fuel for long-term success To learn more about Sarah and TNB Skills Training, click here. To watch her podcast interview on Susan Routledge's podcast Beauty Business Matters, click here, and to order her book The Power of Funding, click here. You can also find Sarah on Instagram @sarahabelfundinggodmother @sarahhairbeautyfunding. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[313] Sarah Abel, also known as the known as the Funding Godmother, is the CEO of TNB Skills Training (@tnbskillstraining) and author of The Power of Funding, is an award-winning entrepreneur and funding strategist with a fierce passion for helping beauty businesses grow, secure funding, and develop accredited and regulated programmes, all without getting buried in bureaucracy. In Part 1 of this conversation, co-hosted by Luke Doolin (UKI Managing Director at Phorest), we explore Sarah’s experience of overcoming adversity, her first steps into the industry, and the core skills, ideas, and mindset that have helped her build resilient businesses, no matter the economic climate. Find out about: 💸 Sarah's early days in the industry: buying a nail salon without any experience as a beauty business owner or nail tech/artist 📣 Why sales & marketing have been and continue to be critical skills for her businesses 🧠 What salon owners can do today to shift from survival mode, into inspired vision with outside-the-box solutions amid financial hardships and/or economic uncertainty As the industry continues to lobby the government, our hope is that this conversation leaves you seeing new possibilities, not just for your salon but for your team, yourself, and the way you lead and run your business. To learn more about Sarah and TNB Skills Training, click here. To order her book The Power of Funding, click here. You can also find Sarah on Instagram @sarahabelfundinggodmother @sarahhairbeautyfunding. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

David Colonna (@thedavidcolonna) joins Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a catch-up that leads to hearing about how Calligraphy Cut came to be, the circumstances that led David to a career in the industry, and some thoughts on technology. Learn more about Calligraphy Cut here, and about The Maven and The Muse Salon here. Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[312] Co-founder of the neurodivergence community and training platform I Am Paying Attention (@iampayingattention), Jess Joy, along with best friend and business partner Charlotte Mia, is championing change in the way we all work, one radically honest conversation at a time. This episode is no different, featuring vulnerable shares of lived experiences and an exploration of how the pace, pressure, unspoken expectations or the structure of businesses might be pushing some of the most talented and creative team members into quiet survival mode, shame and/or burnout. We get into: 🧠 Commonly used terms, concepts, their definitions and why understanding them matters 🔍 How masking, burnout, and sensory overwhelm often go unacknowledged in professional work settings ⚙️ Why many “difficult” or “high maintenance” behaviours might actually be indicative of the invisible labour of being “fine” at work ✋ Questions salon owners and managers can start asking themselves and their teams today to create neuroinclusive cultures Bold, affirming, and full of practical reflection, this conversation is your invitation to rethink inclusion not as a perk, but through the lens of universal design.. Learn more about and access I Am Paying Attention's toolkit, course, training offerings and free resources here. Purchase 'How Not to Fit In,' co-authored by Jess Joy and Charlotte Mia, here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Noah Warren and Sydney Berry (@HairToStay) join Shauna O'Halloran (Head of Brand & Communications at Phorest) in the Phorest Lounge at the Data-Driven Salon Summit for a short catch-up. Learn more about HairToStay and donate here if you can! Click here to revisit PhorestFM S08E300 with Noah, Sydney, and many more guests! Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[311] With over 30 years of experience at all levels in the hairdressing industry and as the longest-running president of the Irish Hairdressers’ Federation, David Campbell (@davhoc) has a passion, drive and determination to improve the industry and raise standards. As the Director of both the House of Colour Salon Group (alongside partners Susan Byrne & Catherine Campbell) and The Salon Edge (one-to-one coaching for salon owners), David has always been a visionary leader, designing and implementing innovative systems for growth, leadership, and staff empowerment. In this episode, David pulls back the curtain on the strategies that have driven his success, including: 🗝️ The importance he places on creating an internal culture of partnership; 🤝🏼 How to build and retain a high-performance team; 📊 The frameworks that transform trainees into seasoned professionals & confident leaders; 💡 Why he believes every salon owner should plan for the long game – and how he’s already thinking about 2027. If you’re a salon owner or industry leader looking to build a legacy business, this conversation will challenge you to rethink your approach to growth, leadership, and the business strategies you might have simply replicated without fully assessing whether they actually worked for you (and your team). Learn more about House of Colour (@houseofcolour) here, and The Salon Edge (@thesalonedge) here. Purchase 'Headstart: How to Get Your Dream Salon Job and Keep It,' authored by Aisling Kenny and David Campbell, here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[310] Have you ever considered entering the Salon Today 200? Or want to know more about this industry-leading program that showcases salon business success? Behind every honoree's recognition are pages of essays. Stories of innovation, vulnerability, resilience and transformation. In this episode, we pull back the curtain on the competition and celebrate the grit and vision of two 2025 Salon Today 200 honorees in the Technology best practice category: Soleil Salon & Spa and Eric Fisher Salons. From navigating crises with creativity to reimagining systems, these salons discuss the real-world decisions that shaped their transformation. Alongside Stacey Soble, Director of Brand Content Strategy at Salon Today, we also unpack the judging process, reveal tips and strategies for submitting essays that stand out, discuss the power of storytelling, and why authenticity always wins. Guests: Bobbi Springer (@beautybar_allure), Maggie Di Falco (@maggiethesalon), Stacey Soble (@salontodayofficial), Luisa Gladymir Garcia (@soleilsalonspanh), Eric Fisher & Cathy Salas (@efsalon) and Veronica Ballard (Phorest). Click here to learn more about the Salon Today 200. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

In the dynamic and ever-evolving hair and beauty world, where passion, creativity, and connection make for a truly rewarding career, neurodiversity often remains an unspoken part of the conversation. This panel discussion, recorded live at International Beauty Show NY 2025, recognizes that many neurodivergent beauty professionals face barriers—from misunderstanding to a lack of tailored support— pulls back the curtain on these layered experiences and explores how we can show up with more curiosity and understanding to experiences of neurodiverse staff and clients alike. Expect candid stories from the salon floor, shared laughs, and some profound "aha!" moments as we address the gap between what's expected and what's possible and engage in a curious inquiry of what new ways of working could look like. Hosted and moderated by Keya Neal (@keyaartistically on Instagram), Founder of Kolour Kulture & Texture VS Race, Color Educator, DEI Consultant. Panelists: • Dawn Bradley (@dawnbradley on Instagram), Rock Your Business & The Anxious Creative Podcast • Kitt Spata (@kittspata on Instagram), Youphoria Studios • Kate Owens Heins (@kateilovehair on Instagram), CEO & Founder of The Sensory Safe Solution Produced by Questex and presented by American Salon, International Beauty Show New York is the longest-running professional beauty event in the country. Connecting beauty professionals with the best in the industry, the show brings hundreds of top beauty brands together under one roof for free educational classes by industry legends, workshops, and exclusive show-floor discounts. For more information, visit ibsnewyork.com. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

[308] In this episode, Terra Harvell (@theterraharvell) shares her entrepreneurial journey and the crucial role mindset, determination, and having the right people around you play in turning aspirations into reality. Co-hosted by Phorest Founder & CEO Ronan Perceval, this conversation dives into the lucrative world of hair extensions, why having a clear vision is essential for business growth, and how grit and bold goal-setting can help beauty professionals create opportunities for themselves and others, build wealth and create a lasting legacy. Terra is an 8-figure entrepreneur — CEO/Founder of Harper Ellis Hair Co. and Harper Ellis Salon — with a 7-figure real estate portfolio, and a business mentor to thousands of stylists worldwide. You can find out more about Harper Ellis Hair Co. and their education offerings here. Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Ryan Power — UK-based award-winning salon coach and mentor — joins podcast host Alex Bélisle-Springer after his workshop at the Salon Owners Summit 2025 for a 5-year catch-up highlighting the vital role of connection, community and solidarity in the industry. Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets Learn more about Ryan Power: https://salonology.uk/ @itsryanpower on Instagram Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[307] In an episode packed with both insights & anecdotal examples, Ross Loveland (@trueprofitsalons) shares what true financial transformation looks like (hint: there's a 5-pillar framework for it), dispels common financial myths that hold salon owners back and speaks to the mindset shifts required to unlocking sustainable growth and success. Ross is a salon financial strategist and the founder of True Profit Salons, providing financial coaching and bookkeeping services to salons and spas, helping them become more profitable, take home more money, and achieve financial freedom. Find out more about True Profit Salons here, and book your Financial Clarity Assessment at 50% off with the code "PhorestFM" Enjoyed the episode? Leave a rating and review on Apple Podcasts! Click here to subscribe to the PhorestFM email newsletter or here to learn more about Phorest Salon Software. This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments.

Daniel Mason-Jones — Celebrity Stylist and Motivational Speaker — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025. They discuss overcoming insecurity, the intrinsic link between authenticity and stepping into your power, belonging and uplifting others. Plus, exclusive moments from the event! Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets Learn more about Daniel Mason-Jones: https://www.danielmasonjones.com/ @danielmasonjones on Instagram Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.

[306] In 2022, a report by McKinsey & Company estimated addressing racial inequity in the beauty industry to be a $2.6 billion opportunity. Two years later, despite a more-than-welcome surge in conversations around diversity, equity and inclusion, Black hair and beauty professionals, entrepreneurs and consumers still face significant barriers. Breaking these barriers will require us to redefine excellence and unlearn ingrained practices fueled by a commitment to serving all communities—especially those historically underrepresented. This conversation — (@winnieawa on Instagram), Founder/CEO of Carra (@dija_ayodele on Instagram) (@vtmoyo on Instagram) (@keyaartistically on Instagram) Click here to access the 'Breaking Barriers' worksheet and all the other links mentioned throughout the episode: Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Click here to learn more about Phorest Salon Software!

Ken Hughes — Leading Consumer Behaviouralist, The King of Customer Experience — joins podcast host Alex Bélisle-Springer after his keynote at the Salon Owners Summit 2025 to further discuss how focusing on authenticity, connection and relationship building in your salon, spa, or clinic business can give you a clear advantage over your competitors. Plus, exclusive moments from the event! Get your tickets to the next Salon Owners Summit now: https://www.salonownersummit.com/tickets Learn more about Ken Hughes: https://www.kenhughes.info/ @kenhughesie Click here to subscribe to the PhorestFM email newsletter: https://bit.ly/3WvQiI7 This episode was edited and mixed by Audio Z: Montreal's cutting-edge post-production studio for creative minds looking to have their vision professionally produced and mixed. Great music makes great moments. Leave a Rating & Review: http://bit.ly/phorestfm Read the transcript, or click here to learn more about Phorest Salon Software.