In the Game

Haynes Hendrickson is the Senior Vice President of business development for the firm, and he’s one lucky guy! Not just because he has a chance to speak with us, but also because he seems to be at the right place at the right time, and today, that means at the intersection of sports and marketing and innovation. We deep-dive with Haynes about Playfly’s business, how they do what they do, and why this is important for sports, fans and everyone else involved. ~ In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Florentino Pérez, Chairman of Real Madrid, is widely considered to be the architect of the now-defunct European Super League. While the English were almost universally up in arms against the ESL and their fans ensured that it was over before it started, the view from Spain, and particularly, Madrid, is very different. Real Madrid supporter Amit Nawalrai takes us into the mind of Florentino Pérez, widely considered to be the Emperor Palpatine of the ESL. Are fans really bored of football today? Do we need to watch Barcelona vs. Tottenham every 4 weeks? Get In the Game to find out! ~~~ In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Ann Kletz founded Goal Five with a simple mission, to help young female athletes enjoy sports by wearing apparel suitable to their physicality and sport. But the company is on a broader mission to raise awareness about inequality in sports and at the same raise the confidence of young girls entering sports. It's an important time for the company and for sports equality, and Ann's work is just beginning. ~ In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

In trying to make sense of all that has transpired last week in European soccer, I reached out to a trusted friend who understands the game really well. Chris Jones was a college soccer player, and he worked in the industry following his years playing the sport. Most recently, he is involved in trying to raise money to make an investment into soccer in Europe, so when it comes to understanding the impact of the now-defunct Super League, there’s no one better person in my mind to ask than my good friend Chris Jones!

Does anybody watch sports on cable anymore? Smashing through walled-garden of old-school TV broadcasting, sports is now consumed OTT - Over The Top. That's streaming - to our phones, iPads, laptops and other digital devices. We watch what we want - clips, highlights, interviews or the entire game, when we want - on the bus, at the gym, at the beach or by the pool. How are the big leagues evolving to keep up with our crazy new viewing habits? All-star streaming-media expert, Paul Erickson joins Anand & Vlad to break down how sports leagues & teams are leveraging the Internet to keep fans loyal and engaged. About Paul Erickson Paul is a veteran technology analyst, focusing on consumer electronics and video distribution. Paul has over 2 decades of industry experience and his research and coverage has spanned connected consumer electronics, pay & broadcast TV, digital & physical media, streaming devices & services, digital rights management and more. He has been quoted many major news outlets and industry publications, including and certainly not limited to, The Financial Times, USA Today, the Wall Street Journal, Associated Press, the BBC, Reuters, NPR, CNN, NBC News, and BusinessWeek. About In the Game In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Soccer (or football!) is at war! The billionaire owners of 12 of the leading teams across Europe thought they had launched the much-vaunted European Super League on Sunday night. Is this the beginning of the NFL-isation of the beautiful game? Or does fan-power smash the elites? Listen in to find out! Anand & Vlad butt heads in a "friendly" fight over whether the European Super League is good for soccer. In a botched attempt to launch a new, closed American-style franchise-model for the sport, the owners of Europe's top teams are given a painful lesson in who really has the power in football -- the fans! Joining us to provide the US perspective is a friend of the podcast, Profession Marc Edelman. He weighs in on the battle between the teams and UEFA and makes an accurate prediction! In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Sports D³ mission is to democratize finances in the global sports industry. SD³ is a global marketplace for digital assets in the Sports industry, which brings together sports clubs & athletes with millions of their fan-investors around the world. Our conversation with CEO Gene Swinton brings us a step closer to understanding how this FinTech platform can help sports clubs and athletes tokenize & securitize the economic benefits of their performance by issuing fractional ownership rights to the public in the form of regulatory-compliant Security Tokens on a blockchain. ~~~ In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Hideki Matsuyama is the first Japanese golfer to with the Masters, and his country could not be more excited about that. It's a very wealthy economy, it's a country with over half of all golf courses in Asia, and marketing sponsorships pay out very well. Some estimate he could be a $1B golfer by the time he retires, which could be in a couple of decades given the longevity of golf players. Topps was purchased by former Disney CEO Michael Eisner some years ago, and the company lived a somewhat sleepy life until Gens Y and Z got into the game. Recently, valuations of physical memorabilia, cards especially, have skyrocketed. The NFT craze has also helped. Its intention to go public through a SPAC means the company is looking for funding to go to the next level, and it may be trying to get itself on the NFT joy ride. The NCAA has had a rough couple of months, but it's mostly self-inflicted. The latest exhibit of its incoherence comes as it flip-flops on broadcasting the women's volleyball tournament and a rather quiet decision to cease drug testing during the final tournaments. It is clear that the organization is focused elsewhere, but why should women's sports suffer? Kevin De Bruyne signed a contract extension Manchester City recently, and it appears he used data and analytics to show the front office his value to the team. Data and analytics have been used by front office negotiators for years, but the details of those are just not shared. This begs the question when data on athletes is collected by the team of the league, who owns it? ~~~ In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Anand & Vlad sit down and talk rugby with Former Australian Rugby Union International, Adam Freier. Now General Manager of the Los Angeles Giltinis Rugby Club, Freier shares insights covering a wide range of topics about Rugby Union in the USA. Join us for a fascinating conversation covering : - Why LA Giltinis is named after a cocktail - How Freier plans to build the Giltinis into a household brand name - Major League Rugby's plans to become bigger than Major League Soccer - Why MLR is taking a sustainable approach to long-term success - How global rugby players are attracted to MLR - Negotiating broadcast and streaming deals ***** Check out LA Giltinis online: https://www.giltinis.com/ https://www.instagram.com/giltinis/ And Adam Freir https://twitter.com/adam_freier In The Game is a weekly podcast covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. If you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

The NCAA's case that reached the Supreme Court in March of 2021 was somewhat predictable, and in the eyes of our guest, no strategically beneficial. Nonetheless, the fate of college sports lies in how this case is decided, and it will shape the nature of revenue collection and distribution in collegiate sports for decades to come. To help us through this holy mess of an issue, we have invited a friend of the podcast, Marc Edelman (Twitter: @MarcEdelman) : Law Professor, Attorney and Sports Business Expert. Marc is a tenured Professor of Law at the Zicklin School of Business, Baruch College, City University of New York, where he writes and teaches on sports law, antitrust law, intellectual property law, and gaming / fantasy sports law. He also serves as the Faculty Athletics Representative for Baruch College. In addition to his full-time role as a law professor, Professor Edelman is the founder of Edelman Law, where he provides legal consulting and expert witness services to businesses in the commercial sports, entertainment and online gaming industries. Some of Professor Edelman’s recent clients include a Major League Baseball team, the Arena Football League Players Union, and several online fantasy sports providers. In The Game is a weekly podcast focused on covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. if you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Anand & Vlad analyze the week's top sports business stories: Amazon Prime could soon be the world's largest sports broadcaster. "The other team in Liverpool", Everton, will build a world-class stadium. Will that lift them into the top-tier of European football? Most pro tennis players can't earn a living on tour. Novak Djokovic questions if the ATP is broken. Listen in for some great analysis surrounding: AMAZON PRIME - Steadily acquiring rights to major league sports around the world - How Premier League rights has boosted Prime Membership - Who stands to benefit from more OTT platforms grabbing media rights EVERTON FC's NEW STADIUM - Everton FC has a $700m stadium approved - How this will transform their revenue, brand and value - Why modern stadia are critical to teams' value IS THE ATP TOUR FLEECING ITS PLAYERS? - 100s of tennis pros struggle to break even on tour - Is the ATP hoarding all the wealth? - Djokovic and Pospisil want players to join a new Union In The Game is a weekly podcast focused on covering the business of sports. Hosted by Vladimir Bosanac and Anand Panjabi, they analyze everything from data analytics to broadcast rights, from digital innovation to billion-dollar buyouts. if you love sports and business, In The Game has got you covered. Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

Joe Pompliano joins Anand & Vlad for the second part of our discussion about the Sports Industry. Listen in to learn about how you can invest in your favorite sports teams, why now you could profit from million-dollar sports cards, how digital sports assets bring opportunities for athletes, teams, leagues and fans. Joe created Huddle Up, a daily newsletter where he discusses everything at the intersection of sports, money and business. Topics have included how athletes monetize their personal brands, private equity and VC investments in sports, the growth of data analytics, the upcoming explosion of sports betting and much more. In a fascinating discussion we learn: Collectible Links to Joe Pompliano https://twitter.com/JoePomplianohttps://huddleup.substack.com/ Talk to us online: Twitter: https://twitter.com/InTheGameHQ Facebook: https://www.facebook.com/InTheGameHQ Instagram: https://www.instagram.com/inthegamepod/

The NFL has just closed some amazing broadcast deals and accomplished its goal to double its revenue over the next decade. But, they're also lowering the salary cap, which means the teams' margins just went up. Significantly! This provides maximum flexibility for the ownership and less flexibility for players, but it will certainly be a sticking point at the next collective bargaining discussion. Patrick Mahomes & Rob Gronkowski have now successfully sold NFTs! Yes, the non-fungible token craze is entering sports, and you can bet that leagues and teams and players are all going to jump in on this. Leading the way is the NBA with its Top Shot product, which by all measures has been a great success. When Fernando Tatis Jr. signed his mega-deal with the San Diego Padres, he was not the only one celebrating. Big League Advance, which invested in Tatis when he was 17 years old, now owns a portion of his income. It's an interesting approach to the business of sport, and it seems like something that will expand rapidly throughout the sports world. We love feedback! Send us your suggestions or comments and get IN THE GAME! Twitter: @InTheGameHQ Facebook: @InTheGameHQ

Joe Pompliano decided in early 2020 to leave his fixed income Wall Street job to pursue a passion in telling stories about sports and business. Since kicking off this initiative, he's garnered over 32,000 followers on Substack and over 164,000 Twitter followers. He joins us today to talk about one of the top news items that hit the airwaves last week, the NFL's successful doubling of broadcast fees with its network partners. We also discuss his growing media ambitions and how he's getting into the investment game by helping launch a sports team ETF. We love feedback! Send us your suggestions or comments and get IN THE GAME! Twitter: @InTheGameHQ Facebook: @InTheGameHQ

Vlad and Anand discuss LeBron James's investment into Fenway Sports Group, owners of the Boston Red Sox and Liverpool FC. They also analyze Beneliga, a proposed merger between 2 European Soccer Leagues - Belgian's First Division A and Holland's Eredivisie. Finally a look at how rapid growth in the Sports Gambling industry is reflected in the expanding value of the $BETZ ETF. "Shorts" is In The Game's new mid-week look at the intriguing sports business stories of the current week. Like a double shot of gourmet espresso, but delivered straight to your ears. We love feedback! Send us your suggestions or comments and get IN THE GAME! Twitter: @InTheGameHQ Facebook: @InTheGameHQ

Even with all the complaining some All-Stars did, the big NBA weekend was, buy most accounts, pretty successful. Most importantly, the stars had a really good time, and everyone could tell. Some of those at the weekend reminded us that there are different ways to get to the league, and we explore some of those paths the new stars will likely take to enter the professional ranks. Our take is that college will not be a natural stepping stone for everyone, and we're already seeing some interesting and some less so interesting options pop up. Recent reporting by the Washington Post has found that the Big 10 schools used a secret portal to exchange ideas and communications before announcing their indecision to kick off the 2020 football season. Why even have a secret portal? Probably a little more oversight on these public institutions is necessary. Another sports analytics firm gets hits a high note. Sportradar, which counts a number of professional leagues as clients and sports an enviable roster of investors, may be considering going public via a SPAC. Most importantly, it's valuation jumped from $2.4B to $10B, which will be a great exit for the investors and also a new watermark for analytics firms entering the world of sport. We love feedback! Send us suggestions or comments and get IN THE GAME!!! Twitter: @InTheGameHQ Facebook: @InTheGameHQ

The NFL is in a protracted battle to double its broadcast revenues over the next decade, and one story recently came out saying their supposed deal with Disney is not getting them quite what they were hoping to achieve. Whether that's true or not, we'll find out soon. If, however, the revenue shortfall is as large as the claim states, it will be difficult for America's most successful sport to reach its goals. News is beginning to circulate that the 2021 Tokyo Olympics are going to be canceled. No matter how many vaccines hit our arms before July, the world is not ready for something like this, and we hope the rumors may be true - time to cancel the games! European soccer teams are nowhere near the value of American sports teams, which makes them especially interesting for wealthy Americans looking to diversify their sports portfolios. Furthermore, they bring the economic, marketing, branding and real estate prowess to a market in need of modernization. Investments are already paying off handsomely. We love feedback! Send us suggestions or comments and get IN THE GAME!!! Twitter: @InTheGameHQ

Today's episode takes us to Indianapolis, where Telemetry Sports CEO Jeremy Hochstedler talks about innovation in sports analytics and his company's foray into NFL and MLB professional leagues. Teams are turning to data more and more, and his firm is at the forefront of helping teams identify ways to optimize the performance of its players. But first, we tackle NFL's broadcasting rights, which have been in place for 10 years now, and arguably the world's most successful sports enterprise wants to double its fees. Will Fox, CBS, NBC and Disney give in? Will Amazon become a major player in this space? Early indication is that this will be a tough negotiation. Have you heard of Top Shot, a non-fungible token that is transforming the world of sports memorabilia? You can own a rare clip of an NBA game featuring your favorite athlete, and through blockchain, you will be ensured that this clip is only yours. One of LeBron James recently resold for over $200,000! We love feedback! Send us suggestions or comments and get IN THE GAME!!! @InTheGameHQ

Athletes Unlimited is about to kick off something others have failed to sustain in the past - a women's professional volleyball league in the US . They're taking a novel approach to the play, the scoring and the revenue. It's a play they've already tested with a professional softball league, and lacrosse is next. But this month's kick of the league in Dallas, Tex. will be something to watch. We sat down with Athletes Unlimited's CEO, Jon Patricof, for an insider's perspective on the venture. Christiano Ronaldo passes 500 million social media followers. He is the first 'entity' to do so, which changes the landscape for branding, selling products and earning revenue during and post his amazing career. Let the marketing disintermediation begin! The NBA All Star weekend is upon us, but the stars are not so hot on playing this time around. It's a curious argument, but the show must go on. The NBA is big business, and this weekend, in particular, is big business for the league globally. Guess who wins this argument?!? The Los Angeles Lakers are shopping their jersey patch claiming it's worth $200 million for any sponsor. OK, let's see what the market says about that. We love feedback! Send us suggestions or comments and get IN THE GAME!!! @IntheGamePodca1

Before we properly introduce Matt Doherty (@DohertyMatt), we have a couple of story items to cover. We are recording this just after the Superbowl game ended, and as we look at what the Buccaneers managed to do during this weekend’s game, we notice that there is some correlation between their success and their ownership. But, probably one of our favorite Super Bowl stories has nothing to do with the sport and everything to do with marketing…and Apple Computer....all this and more on this week’s episode of the Pod On Point podcast.