Precursa: The Startup Journey with Host Cynthia Del'Aria-logo

Precursa: The Startup Journey with Host Cynthia Del'Aria

Business & Economics Podcasts

Welcome to Precursa: The Startup Journey, a podcast hosted by Cynthia Del’Aria as she dives into the ins and outs of building a tech startup company from scratch. With full transparency and honesty, she reveals everything from inception, to launch, to revenue, and beyond. These conversations will help you understand what you need to know for your startup! Precursa is a platform designed to help entrepreneurs turn their tech ideas into viable, profitable businesses. Our platform uses the same methodologies that our founders have used to build our previous companies, and it's the same process we're using to build Precursa, too. Follow the Precursa journey from idea through product-market fit, to development, MVP launch, and beyond, and see how a real tech startup operates from the inside out.

Welcome to Precursa: The Startup Journey, a podcast hosted by Cynthia Del’Aria as she dives into the ins and outs of building a tech startup company from scratch. With full transparency and honesty, she reveals everything from inception, to launch, to revenue, and beyond. These conversations will help you understand what you need to know for your startup! Precursa is a platform designed to help entrepreneurs turn their tech ideas into viable, profitable businesses. Our platform uses the same methodologies that our founders have used to build our previous companies, and it's the same process we're using to build Precursa, too. Follow the Precursa journey from idea through product-market fit, to development, MVP launch, and beyond, and see how a real tech startup operates from the inside out.

Location:

United States

Description:

Welcome to Precursa: The Startup Journey, a podcast hosted by Cynthia Del’Aria as she dives into the ins and outs of building a tech startup company from scratch. With full transparency and honesty, she reveals everything from inception, to launch, to revenue, and beyond. These conversations will help you understand what you need to know for your startup! Precursa is a platform designed to help entrepreneurs turn their tech ideas into viable, profitable businesses. Our platform uses the same methodologies that our founders have used to build our previous companies, and it's the same process we're using to build Precursa, too. Follow the Precursa journey from idea through product-market fit, to development, MVP launch, and beyond, and see how a real tech startup operates from the inside out.

Language:

English


Episodes

Entrepreneur Experience: Kelly Kiefer R.S.I.F. Advisors, Principal

6/24/2022
Integrity for the Greater Good If you're a woman, raising capital, it can be especially TOUGH! On this episode Cynthia speaks with one of her favorite humans, Kelly Kiefer, who is currently engaged, as a strategic advisor, with multiple organizations including Principal at R.S.I.F. Advisors. Kelly known for her strategic thinking with diverse experience holding various C-suite roles in multiple industries including impact investing, risk mitigation and art. On this episode we dive into the...

Duration:00:53:24

Entrepreneur Experience: Carlos Gaitan, Co-Founder of Benchmark Labs

6/10/2022
Technology has huge and far-reaching impacts on just about every facet of our world. Perhaps one of the least understood impacts it can have is in agriculture, crop production, and the associated economies that depend on agriculture. (Like, ALL of us!) In this episode, co-founder of Benchmark Labs Dr Carlos Gaitan spends time with us to talk about building an AgTech company with meaningful impacts to farmers and consumers, and demystifies AI and Machine Learning in a way that will make you...

Duration:00:57:29

Entrepreneur Experience: Monica Michelle, Founder of BloomTV

5/27/2022
Ever wondered what it looks like to take a common, seemingly everyday item and turn it into a media empire? Monica Michelle, founder of BloomTV, is my guest today, and she’s turned all things floral into a TV network that’s sure to put you into your zen-est of spaces. We talk about what it’s like to build a media company, the transition from baking with flowers to producing shows about them, and how walking away from a deal with Whole Foods was the pivot of a lifetime. Listen now! Find and...

Duration:00:49:55

Founders Session: Not All Advice is Equal

5/13/2022
Hey hey hey, the gang’s all here! Back again for another wisdom-packed episode, Precursa’s co-founders Paige Goss, Sarah Jolly, and Cynthia Del’Aria dive into what is good advice, what’s bad advice, how do you know the difference, and how do you find good mentors and advisors. And are all incubator and accelerator programs created equal? How about everyone who sits on a panel or has a seat of “authority”? In this episode, you’ll find out who is worth your precious time to help you build your...

Duration:00:55:32

Entrepreneur Experience: Gary Tong, First-Time Entrepreneur

4/29/2022
In today’s episode, we get to talk to first-time founder Gary Tong, who is a dentist by trade and an aspiring entrepreneur by choice. Our conversation ranges from whether the entrepreneurial spirit is generational or not, to how to find a painful problem to solve as an entrepreneur, to whether an introvert can be a successful entrepreneur. If you’re waffling and wondering what taking the plunge looks like in its infancy, then Gary’s your guy. Listen now! Check out Gary’s recommended...

Duration:00:54:59

Entrepreneur Experience: Deb Chromik, Serial Founder and Wise Woman

4/15/2022
What does it take to be an intentional entrepreneur, instead of an accidental one? And is there value in partnership vs going it alone? In today’s episode, guest Deb Chromik shares her wisdom on when (and how) to partner successfully, how to figure out what you really want to do with your life (and your business), and the importance of knowing yourself and listening to your audience when building something new. Plus, we hear a new strategy that just might change your fundraising journey for...

Duration:00:56:53

Starting (Up) a New Chapter

4/1/2022
In this episode, we reveal the shift that Precursa has taken, and we hear how CEO and co-founder Cynthia Del’Aria got to this point where the ultimate decision (to take a “pause”) was made. She shares the realities of making tough decisions, what the conversation with the team sounded like, where we go from here, and what it all means for Precursa. Cynthia also talks about how (and when!) the culture in a company actually gets built. (Spoiler alert: It’s NOT when you’ve got thousands of...

Duration:00:35:59

Entrepreneur Experience: William Loopesko, Co-Founder of Aclymate

3/25/2022
In this episode, we are joined by William Loopesko, serial entrepreneur and co-founder of CleanTech company Aclymate, which is helping small businesses offset their footprint to be carbon neutral. William is no stranger to the entrepreneurial journey, and he walks us through the trials of a failure, the triumphs of a comeback, and the extreme difference a co-founder can make through all of it. Listen now! Check out William’s recommended resources: Get involved! Your local startup community...

Duration:00:45:00

Thievery and Pie-Eating (The Stealth Mode Myth Revisited)

3/18/2022
Maybe you’ve felt it: that feeling of fear or dread when you realize that something you’ve worked hard on might be slipping from your grasp; or worse, has been taken from you in broad daylight. In this episode, we talk about our recent experience with a fellow entrepreneur encroaching on Precursa’s land, how we responded, and what’s next for our journey. If you’ve wondered how strongly we feel about the advice and teaching we give, this episode is where the rubber meets the road. Be sure to...

Duration:00:39:21

Entrepreneur Experience: Tom Cooke, Founder of Spacely

3/11/2022
Today we go where few men and women have gone before, and talk about the future of gig economy work… in space! We are joined by Tom Cooke, founder of Spacely, the open-talent marketplace platform designed for anyone who wants to leverage their talents for the future of space. Tom started as career military flying planes in the Air Force, and then transitioning to space engineering. He then watched the entrepreneurial journey play out real time as he helped his wife build her kickboxing...

Duration:00:47:40

Entrepreneur Experience: Paige Goss, Strategic Spark Plug

3/4/2022
In this episode, we sit down with Precursa co-founder and CEO of Point Solutions Group Paige Goss, our favorite business development guru and strategic spark plug. Our conversation ranges from the realities of being an entrepreneur, to what early-stage investors are looking for in a startup, to what really creates change and diversity in a company culture. And Paige shows us it’s possible to move halfway across the country, have twins, and start a business… in just 43 days! Good things come...

Duration:00:48:29

Confidence and Humility: Trademarks of an Entrepreneur

2/25/2022
In this episode, we are going deep into the balance (and seeming contradiction) between confidence as an entrepreneur and humility in listening to your customer, your market, and new data. Our founder, Cynthia Del’Aria, starts out by reminding us that building fast is not nearly as good as building right, and how important first impressions really are with your users. Then she gets into one of our favorite statistics here at Precursa, and one that you’ve heard us talk about many, many...

Duration:00:39:53

Entrepreneur Experience: Mary Grothe, Sales and Growth Ninja

2/18/2022
Everyone likes to talk about scale and growth, but few people have dialed in the skill the way our guest on this episode has. Mary Grothe, founder of House of Revenue and host of Revenue Radio, joins us today to talk about how to build a winning go-to-market strategy, what it really takes to scale and grow your company, and the impact of the pandemic on practically every market in the world (and what to do about it). She’s brilliant, passionate, and can sell like no one we’ve ever met… This...

Duration:00:53:23

Entrepreneur Experience: Charles Fred, Co-Founder of TrueSpace

2/11/2022
This episode is chock FULL of nuggets and pearls of wisdom that will absolutely blow your socks off. We are joined by Charles Fred, co-founder of TrueSpace, researcher extraordinaire, and serial entrepreneur, who has delved deep into the pitfalls, mistakes, and realities of entrepreneurs and investors through a research partnership with Gallup. TrueSpace is his latest venture, working with companies to grow into the middle-market space and hit the $10M mark, and the insights he has from his...

Duration:00:53:33

Entrepreneur Experience: Melinda Wittstock, Founder of Podopolo

1/28/2022
In this episode, we are joined by media darling and serial entrepreneur Melinda Wittstock, founder of Podopolo, a platform that makes listening social and podcasting profitable for creators. Our conversation with Melinda ranges from the power of niching down and letting go of the “perfect” MVP, to the challenges women face in entrepreneurship and fundraising, to entrepreneurship as a form of therapy. Melinda has a wealth of knowledge to draw from and she shares her incredible journey in a...

Duration:00:58:53

Entrepreneur Experience: Devon Kerns, King of Curiosity, Chaos, and Stillness

1/21/2022
This episode is unique and filled with inspiration as we sit down with Devon Kerns, visionary, coach, and facilitator of transformation. Devon shares his story of becoming an entrepreneur, learning hard lessons about creation early on, and how he’s turned everything that came before into an opportunity to support other entrepreneurs and shift conversations in the world of business. You don’t want to miss this one, as it’s packed to the gills with pearls of wisdom that just might change your...

Duration:00:51:04

Partners, Co-Founders and Equity Splits, Oh My

1/14/2022
In this episode, we dive into the realities of choosing a co-founder or partner or sharing equity with someone else. We talk about how to do this in a fair way that sets you and others up for success, and we share the potential pitfalls that you need to be wary of before going too deep too fast with someone. Whether you know it or not, this decision sets up your startup culture for years to come, and can make or break your venture… So protect yourself (and your relationships) from the...

Duration:00:38:43

Entrepreneur Experience: Sarah Jolly, Ops Maven and Finance Genius

1/7/2022
In this episode, we have a very special treat to kick off the New Year. Joining us today is COO, CFO, and co-founder of Precursa, and accounting genius, Sarah Jolly! Sarah shares her story of the transition from corporate to entrepreneur, talks about the challenges women and minorities have with raising money, and shares her thoughts about what we can do to shift that dynamic to create a more equitable world for all founders. This episode is absolutely packed to brimming with wisdom and...

Duration:00:54:28

Happy Entrepreneur Holiday

12/24/2021
This episode of the show is a special message and heartfelt wish from Cynthia Del'Aria to you, our favorite current and aspiring entrepreneurs. We talk about the challenge and the luxury of slowing down for the holidays and how to balance that with your priorities as you’re building a startup. We discuss the importance of family, friends, and reflection during this time of year and the opportunity in endings and beginnings as we close out 2021 in preparation for ringing in 2022. This is a...

Duration:00:27:52

Entrepreneur Experience: Shoshanna French, Founder of Simple Spirit

12/17/2021
In this installment of our Entrepreneur Experience series, we are joined by Shoshanna French, intuitive coach and CEO of Simple Spirit. Shoshanna’s forte is helping entrepreneurs build businesses that are in alignment with their vision and passion and getting out of their heads into their knowing. Our conversation ranges from the three questions to ask yourself to find out if your idea is “good”, to the three traits that are essential for successful entrepreneurs. It’s a fun and engaging...

Duration:00:52:41