Predictable B2B Success

In this episode of Predictable B2B Success, host Vinay Koshy welcomes Daniel Kushner, CEO and co-founder of Oktopost, a sophisticated social media management and employee advocacy platform. With his rich background as a serial entrepreneur, Kushner dives deep into the intricacies of measuring and monetizing B2B social media to demonstrate its tangible impact on business success. Discover the fascinating story behind Oktopost's inception in 2013, born out of a personal need for better measurement tools in the social media space. As the discussion unfolds, Kushner reveals the profound differences between B2B and B2C social media, advocating for a holistic approach where social engagement is a cross-organizational effort rather than a marketing silo. The episode explores the importance of integrating social media into the overall fabric of a company—underscoring the need for businesses to embrace social at a cultural level to maximize opportunities. Additionally, Kushner unpacks the role of employee advocacy, offers insights for startups with smaller teams, and shares valuable advice on nurturing thought leadership within technical teams. Please tune in to explore how AI, data trends, and authentic engagement are reshaping the landscape of B2B social media and why measuring its impact should be at the forefront of any forward-thinking organization. Some areas we explore in this episode include: Origin of OktopostMeasuring Social Media ImpactPlatform IntegrationCross-Organizational Social EngagementOrganizational CultureChallenges for StartupsEmployee AdvocacyPersonal BrandingB2B vs. B2C Social MediaAI's Role

In this Predictable B2B Success podcast episode, host Vinay Koshy welcomes George Storm, the innovative CEO of Break the Box. With a rich tapestry of experience spanning industries like real estate, SaaS, and insurance, George's journey is one of curiosity and relentless pursuit of authentic connections. As someone who's transitioned from the upper echelons of corporate sales to spearheading his venture, George is no stranger to breaking conventional molds. This episode dives into the burning questions of traditional sales versus customer retention and why fostering genuine relationships rather than just chasing numbers is key to sustainable revenue growth. George shares compelling insights on how modern sales strategies can integrate AI effectively without losing the human touch. Plus, he reveals why adaptation, emotional intelligence, and curiosity are the untapped superpowers that can set B2B leaders apart in today's competitive marketplace. This episode is a must-listen if you're eager to discover how to reshape your business strategies by infusing creativity and authentic engagement. Tune in to uncover the secrets of accelerating revenue by thinking outside the box—literally! Some areas we explore in this episode include:

In this episode of Predictable B2B Success, we delve into the fascinating intersection of psychology, automation, and technology with Maxwell Nee, the Chief Revenue Officer of ScoreApp. With a clientele boasting over 6,000 paying clients, including influential names like Chris Do, Jay Shetty, and Ali Abdaal, ScoreApp is revolutionizing lead generation and customer engagement. Maxwell shares his transition from a digital marketing agency owner to a key player in ScoreApp's rapid growth and how his passion for being an evangelist fuels his success. Join Vinay Koshy as he unpacks Maxwell's powerful insights on developing streamlined customer journeys, leveraging AI in quiz marketing, and the essence of focusing on solving problems before product creation. Explore the art of asking the right questions and crafting engaging marketing strategies that lead to outsized wins. Discover the vital elements that set leading brands apart and the quintessential role of value exchange in lead generation. Whether you're looking to amplify your business's impact or explore innovative approaches to customer engagement, Maxwell's experiences and strategies will provide a wealth of inspiration and actionable insights to implement in your entrepreneurial journey. Tune in for a transformative conversation! Some areas we explore in this episode include:

In this episode of "Predictable B2B Success," we dive into creative entrepreneurship with Lindsay Scherr Burgess, the founder and Moss Boss of Green Wallscapes. Discover how Lindsay turned an accidental venture into a thriving business that has graced spaces in over 35 states, Canada, and the Caribbean. With a unique fusion of preserved moss, art, and commercial-grade applications, Lindsay has carved a niche in the marketplace, creating lavish expressions of botanical joy. Despite her background in diverse industries such as organic produce and real estate, Lindsay's passion for innovation has driven her company to work with leading brands like Amazon and Starbucks. Join host Vinay Koshy as they explore the challenges and triumphs of scaling operations while maintaining artistic integrity. From overcoming revenue unpredictability to navigating the pandemic's impact, Lindsay's journey offers invaluable insights into the intersection of creativity and business growth. Discover the secrets behind her sales prowess, her approach to team management, and her vision for the future of Green Wallscapes. Whether you're a budding entrepreneur or a seasoned professional, this episode promises to spark your curiosity and inspire your success journey in the business world. Some areas we explore in this episode include:

In this episode of the Predictable B2B Success podcast, host Vinay Koshy invites Alex Natskovich, the innovative head of MEV, a strategic partner in software development, to delve into the art of cultivating robust cross-functional collaboration in business organizations. Did you know companies boasting strong collaborative efforts are five times more successful in achieving their goals? Yet, many businesses find themselves hindered by silos and communication breakdowns, leading to missed opportunities and stifled growth. Alex shares his journey from being an engineer intrigued by business complexities to developing MEV, a company that excels by focusing on the "why" behind client needs. In this insightful conversation, Alex unpacks the three key dimensions he deems crucial for successful collaboration: people, process, and tools. Discover how MEV has become an essential ally for its clients by building trust through transparent communication, rigorous processes, and a deep understanding of client needs. Whether you're grappling with startup constraints or navigating the complex dynamics of large organizations, this episode offers valuable lessons on building a winning culture that transcends traditional business barriers, ensuring both parties thrive symbiotically. Tune in to explore how you can steer your organization toward sustainable success. Some areas we explore in this episode include: Cross-functional Collaboration ChallengesStarting MEVImportance of Understanding Client NeedsFramework for Successful CollaborationBuilding and Managing TrustIterative Development and MetricsExamples of Successful Client ProjectsQuality Assurance in Fast-paced EnvironmentsGrowth Strategies in Competitive MarketsUnder-acknowledged Aspects of Strategic Partnerships

In this riveting episode of Predictable B2B Success, host Vinay Koshy dives deep into the intricate world of content marketing with the brilliant Jeff Coyle, co-founder and chief strategy officer of MarketMuse. Have you ever wondered why, despite having cutting-edge technology like AI at our disposal, many B2B companies still struggle to resonate with their audience and maintain a powerful brand presence? Jeff, with over two decades of expertise in the search industry, is here to shed light on this enigma. Jeff shares the hidden costs of missing out on topical authority as he unfolds his journey from the early days of search engine optimization to revolutionizing content strategy with AI-driven insights. Unravel the secrets behind crafting content that doesn't just perform but transforms your content strategy into a powerhouse of revenue growth and brand credibility. Discover why your existing content might be a sandbag dragging down your hot air balloon of success and how crafty differentiation and strategic omnichannel approaches can catapult your brand into the limelight. If you're eager to master the art of leveraging AI for content that captivates and resonates, this episode is your gateway to unleashing untapped potential. Some areas we explore in this episode include:

As businesses increasingly harness the power of artificial intelligence, the road from innovation to reliable production is fraught with challenges. In this episode of the Predictable B2B Success podcast, host Vinay Koshy welcomes Brad Micklea, the visionary CEO of Jozu, to unravel the intricacies of AI integration. Jozu, an MLOps collaboration platform, bridges the gap between AI, ML, and app development, promising innovation and predictable revenue growth. While many firms acknowledge AI's potential to offer a competitive edge, only 20% have scaled their AI initiatives effectively. What causes this disparity? Data silos, talent gaps, and alignment challenges are just the tip of the iceberg. Brad shares his unique journey from founding CodeNB to scaling AI solutions that drive substantial business outcomes. With over 25 years in developing software tools, he delves into the importance of aligning AI projects with strategic goals and the benefits of decentralizing AI expertise. Prepare to be enlightened by Brad's insights on AI's role in revolutionizing production, risk mitigation, and organizational culture shifts. Tune in to discover how you can navigate the complexities of AI projects and confidently revolutionize your business strategy. Some areas we explore in this episode include:

In this episode of "Predictable B2B Success," host Vinay Koshy speaks with Elliot Kallen, a dynamic entrepreneur and the driving force behind Prosperity Financial Group. Elliot, coauthor of the Amazon bestseller "Driven," sheds light on how strategic optimism, trust, and philanthropy can pave the way for sustainable revenue growth and a robust company culture. With a career journey marked by numerous ventures, public speaking, and impactful philanthropy through his charity, A Brighter Day, Elliot brings a wealth of experience. Get ready to uncover the essence of leadership, the pivotal role of communication, and why embracing adversity is crucial for entrepreneurial success. Learn how Elliot has harnessed his personal and professional experiences, including the tragic loss of his son, to create meaningful change through charitable efforts. From the significance of purpose-driven business strategies to the transformative power of empathy and listening within an organization, this conversation is packed with actionable insights. Tune in to explore the intersection of business growth and societal impact and how you, too, can foster an environment where team members thrive, innovate, and drive enduring success. Whether you're a seasoned executive or an emerging entrepreneur, this episode offers invaluable lessons on leading with heart and purpose. Some areas we explore in this episode include: Introduction and BackgroundPersonal StrengthsStrategic Optimism and AdversityPhilanthropy and BusinessPurpose in BusinessChallenging Status QuoLeadership PhasesHiring and SuccessionCommunity EngagementTrust and Integrity

In this episode of Predictable B2B Success, we sit down with Dayna Williams, the insightful author of The Diligence Fix: How Striving for More Revenue Stresses Your Sales Organization and What to Do About It. With over 20 years of experience consulting sales organizations across various industries and leading the Association for Talent Development's Sales Conference program, Dayna offers a wealth of knowledge on overcoming critical issues that plague B2B sales teams. Join host Vinay Koshy as he delves into the misalignment between sales and marketing, ineffective sales enablement, and the underutilization of data analytics that hinder growth. Discover Dayna's compelling journey to identifying these key issues, the creation of her unique framework, and practical steps for sales leaders to drive clarity and practical alignment in their organizations. Tune in to explore Dayna's ten dimensions of diligence and learn how to transform your sales culture from quick fixes and reactive measures to long-term, sustainable growth. Whether you're dealing with friction within your team or constantly striving to hit revenue targets, this conversation promises actionable insights to help you create a more effective and resilient sales organization. Don't miss it! Some areas we explore in this episode include: Misalignment between Sales and Marketing: Sales Enablement and Forecasting Accuracy: Use of Data and Analytics in Sales: Origins of Dayna Williams' Book "The Diligence Fix": Concept of the "Diligence Fix": Indicators of Stress in Sales Organizations: Practical Alignment in Organizations: Integrated Development vs. Traditional Sales Training: The Ten Dimensions of Diligence: Implementing Diligence in Organizations:

Welcome to another insightful episode of Predictable B2B Success! Today, we're diving deep into the ever-evolving world of data observability with Ryan Yackel, a seasoned product strategy leader at IBM. Ryan's expertise helps transform complex data quality issues into streamlined, proactive solutions that drive business success. Join us as Ryan unpacks the critical role of data observability in today's digital age, linking it to broader data governance strategies that resonate at the executive level. He'll share his experiences from open-source conferences in Tel Aviv and New York and discuss the importance of a strong narrative design to differentiate your business in the crowded B2B tech space. Curious about the difference between basic alerting and comprehensive observability? Or how a well-crafted strategic narrative can shift your market positioning? Ryan's insights offer compelling industry knowledge and practical tactics for enhancing data reliability and governance. We'll also delve into how pilot testing and proof-of-concept initiatives can demonstrate real-world value, and the nuances of integrating data observability within IBM's robust tech ecosystem. Whether you're a data engineer, a marketing strategist, or a tech executive, this episode promises to open your eyes to new possibilities in data management. Tune in and discover how to elevate your data strategy to new heights! Some areas we explore in this episode include: Data Observability Campaigns: Community Engagement: Executive-Level Strategy: DIY Approach vs. Observability: Strategic Narrative and Storytelling: Pilot Testing for Proof of Concept: Data Fabric and Data Mesh: Data Quality and Observability: Data Acquisition Strategy: IBM Acquisition:

In this episode of Predictable B2B Success, host Vinay Koshy sits down with branding and marketing visionary Chase Friedman, founder of Vanquish Media Group. Dive deep into how purpose and passion can redefine your business success journey, breaking free from the constraints of mere financial gain. Discover the compelling power of user-generated content and learn how to turn your customers into authentic storytellers without the pitfalls of artificial incentives. Chase shares his unique approach to handling sensitive client data in case studies, ensuring impactful narratives while maintaining discretion. He also tackles the pressing issue of "greenwashing," urging businesses to stay true to their mission in an era where authenticity is the gold standard. Embark on a transformative journey through the three phases of brand discovery, positioning, and personality, all curated to create a resonant and genuine brand experience. Listen as Chase unfolds his nine-step framework that guarantees clear and consistent brand messaging, which is essential for steering your business amidst economic challenges. This episode is packed with invaluable insights, from the importance of leadership involvement to pragmatic strategies for balancing long-term branding with immediate growth pressures. Whether you're an emerging brand or an established leader, Chase Friedman's advice is your ticket to aligning profit with purpose and fostering genuine connections. Tune in now! Some areas we explore in this episode include: Defining Unique PurposeUser-Generated ContentSensitive Case StudiesProfiting with PurposeBranding AdviceBrand Impact and GrowthCustomer ExperiencePurpose-Driven FrameworkLeadership InvolvementPurpose-Driven Examples

Welcome to Predictable B2B Success! In this episode, we dive deep into the future of customer success with the brilliant Shanif Dhanani, CEO and Founder of Locusive. Get ready to uncover how AI revolutionizes customer intelligence and amplifies business insights. Imagine if your customer success team could cut down manual data entry time by 40% and focus instead on strategic growth opportunities—sounds transformative, right? Shanif shares how Locusive supplements powerful BI tools like Tableau and Looker, using AI to generate on-demand insights and visualizations. We explore the groundbreaking techniques Locusive employs to ensure data integrity and mitigate AI hallucinations, presenting a holistic approach to responsible AI use. Discover AI's future potential in boosting customer engagement, predicting churn, and identifying upsell opportunities while significantly easing CS teams' workload. We also delve into the strategic importance of showcasing the revenue benefits of AI solutions to secure enterprise buy-in. Shanif shares invaluable insights on centralizing data for efficiency, integrating AI tools into existing systems, and the emerging role of autonomous AI agents. Whether you're looking to enhance customer success or curious about the challenges of integrating AI across various data systems, this episode is packed with actionable insights. Tune in now, and let's leap into the future of AI-driven customer success! Some areas we explore in this episode include: Locusive's RoleAI and Data IntegrityAI in Customer SuccessClient Health MonitoringData Challenges and IntegrationStrategic Use of AIImplementation ChallengesLocusive's Growth StrategyAI and Manual TasksImportance of Business Problem Identification

Welcome to a bonus episode of Predictable B2B Success! Today, we're diving deep into the art of building high-performing teams with our guest, Margie Olsen. Margie, an executive coach and the visionary behind Olsen Consulting brings decades of experience and a transformative program called the "Top Team Accelerator." Imagine knowing the secret to navigating team dynamics, fostering unwavering commitment, and solving the industry's biggest challenges—all while enhancing operational efficiency and strategic alignment. Margie's innovative approach encompasses four main pillars—Teamwork, Commitment, Accountability, and tackling monumental challenges—each integral to creating cohesive and motivated teams. In this episode, Margie reveals how separating tactical and strategic meetings can revolutionize team behaviors, the power of open communication in addressing motivation, and why leaders often feel more like babysitters amidst conflicts. She'll also share incredible stories of transformation and drop actionable insights into the importance of trust, behavioral metrics, and emotional intelligence. Whether you're struggling with internal team conflicts or aiming to boost your team's performance, Margie's journey and her hands-on strategies offer invaluable wisdom. Prepare to be inspired and equipped with practical tools to elevate your leadership and drive team success. Tune in to unlock the blueprint for a thriving, high-performing team! Some areas we explore in this episode include: Top Team Accelerator Program: Pillar 1: Teamwork: Pillar 2: Commitment: Pillar 3: Accountability: Operational Efficiency: Coaching Approach: Role Clarity and Leadership: Trust and Communication: Leadership's Organizational Impact: Changing Habits for Sustained Change:

Welcome to another enlightening episode of Predictable B2B Success! In this episode, we're thrilled to host Parthi Loganathan, the visionary CEO of Letterdrop, a SaaS platform revolutionizing B2B engagement through social selling and personal branding. With a rich background as a product manager at Google, Parthi shares his invaluable insights into fostering employee autonomy in smaller companies and how this empowerment can unlock unforeseen positive outcomes. Have you ever wondered how innovative strategies can transform mundane tasks and avoid AI replacing human creativity? Parthi explores this, including why policing your employees too much can stifle your brand's voice and how encouraging personal engagement can amplify your marketing assets beyond just company walls. We dive deep into actionable tactics like leveraging LinkedIn for B2B outreach and overcoming common challenges like writer's block. Vinay Koshy, your host, guides the conversation, highlighting the synergy between individual efforts and broader marketing strategies. Tune in to discover how to differentiate in a saturated market, the pivotal role of demand generation versus demand capture, and why enabling company culture is your secret weapon. Prepare to take notes, as Parthi's expertise promises to transform your approach to customer engagement and brand building. Let's get started! Some areas we explore in this episode include: Employee Autonomy and Creativity: Importance of giving employees autonomy to foster creativity. Value of Lead Generation Activities: Helping employees understand the significance of generating leads and increasing reply rates. Social Selling and LinkedIn Strategies: Leveraging LinkedIn effectively for B2B outreach and personal branding. Content Creation and Overcoming Writer's Block: Generating content from everyday customer interactions and internal conversations. Balancing Educational and Sales Content: Finding the right mix between educational and sales-centric content. Creating an Enabling Company Culture: Encouraging a culture where employees can share ideas freely. Listening to Customer Conversations: Gaining valuable insights from customer interactions and using tools to aid this. Brand Strategy and Differentiation: Differentiating your brand in a competitive market. Demand Generation vs. Demand Capture: The roles and importance of demand generation and demand capture within a marketing strategy. In-House vs. Outsourcing Expertise: The value of developing in-house expertise while recognizing the benefits of outsourcing-specific tactics. And much, much more...

Welcome to another episode of Predictable B2B Success! Today, we're delving into the transformative world of AI-driven podcasting with the innovative Ian Harris of Pulse Podcasts. Have you ever wondered how AI can reshape content creation and facilitate seamless engagement? Ian is here to unravel the mysteries. Specializing in problem-solving through first principles, Ian has revolutionized how businesses approach content, pushing them beyond narrow confines to explore broader horizons. We'll uncover how Pulse Podcasts leverages large language models to curate engaging news and convert written content into captivating audio experiences. Discover the intricate balance between human touch and AI efficiency in creating natural-sounding, top-quality podcasts that don't just inform but enthrall. Vinay Koshy and Ian dive deep into the challenges and triumphs of this evolving industry, revealing strategies for harnessing podcasts as powerful branding tools. Whether you're intrigued by the future of AI in content creation or looking to enhance your marketing arsenal, this episode promises a wealth of insights. Join us as we explore how AI can make podcast production cost-effective, broaden audience reach, and build enduring customer relationships. Don't miss this chance to reimagine your content strategy with Pulse Podcast's visionary approach! Some areas we explore in this episode include: Problem-Solving Using First PrinciplesPulse Podcast SystemScript Development ApproachAI in Podcast ProductionRole of Podcasts in Content StrategyClient Acquisition StrategiesCost-Effectiveness of AI-Powered PodcastsNatural-Sounding Text-to-SpeechExploring New Business OpportunitiesFuture of Podcasting and AI

Welcome back to Predictable B2B Success! In today's episode, we delve into the cutting-edge world of data management and cloud migration with our esteemed guest, Guy Holmes, CEO of Tape Ark. Leveraging innovative strategies, Guy and his team are not just moving immense volumes of data to the cloud but are unlocking unprecedented opportunities for real-time analysis and monetization. Imagine transitioning 2 petabytes of data daily to the cloud or transforming how public transport authorities predict accidents in real time—these are not just concepts but realities that Guy has brought to life. We'll explore the nuts and bolts of these transformative projects, the power of hyperscale partnerships with tech giants like Microsoft and AWS, and the untapped niche opportunities ripe for entrepreneurial exploitation. Get ready to uncover how traditional tape storage is becoming obsolete, the staggering cost efficiencies of modern cloud solutions, and the immense potential of monetizing archived data. Plus, Guy shares his entrepreneurial wisdom on navigating the challenges of pitching new technology to large corporations and gives a sneak peek into the innovative culture at Tape Ark that is driving remarkable industry growth. Tune in for an insightful conversation that promises to redefine your understanding of data scalability and innovation! Stay with us—this is an episode you won't want to miss. Some areas we explore in this episode include: Cost Efficiency & Use CasesScalability MindsetCloud Transition & Big DataHyperscale PartnershipsEntrepreneurial InsightServer Migration & MonetizationChallenges in Selling New TechnologyData Management & AnalysisBusiness Partnerships & Customer RelationshipsInnovative Culture & Team Dynamics

Welcome to another episode of Predictable B2B Success, where we uncover the strategies and insights driving success in the business-to-business landscape. Today, we're excited to delve into the transformative power of marketing with meaning alongside our guest, Pete Steege. With over 30 years of experience in B2B tech and manufacturing, Pete has seen it all—from small startups to Fortune 100 giants across North America, Europe, and Asia. In this episode, Pete reveals why traditional marketing campaigns often fall flat and how the iterative agile marketing approach, through Minimum Viable Programs (MVPs), can breathe new life into your marketing efforts. We'll explore the importance of creating valuable, relevant content that resonates deeply with your audience and the role of thought leadership in establishing your brand's unique perspective. But that's not all—Pete shares intriguing insights on how AI is reshaping the marketing landscape, the necessary pivot from volume to meaningful content, and the subtle yet powerful concept of generosity in marketing. Whether you're an accidental CEO or a seasoned marketer, this episode promises actionable advice and fresh perspectives to revolutionize your marketing strategies. Tune in and discover how to craft authentic, intentional, and impactful messages that truly connect with your customers. Some areas we explore in this episode include:

Welcome to another episode of Predictable B2B Success! I'm Vinay Koshy, your host. Today, we have an episode brimming with powerful insights and strategies that could transform your business approach. Joining us are two stellar guests: Samantha Bergin, Center's Chief Marketing Officer, and Clayton Blueher, their Business Development and Sales Leader. Get ready to dive deep into the heart of effective sales enablement, where Samantha unveils the secret sauce to equipping sales teams for impactful conversations at every stage of the sales cycle. But that's just the beginning. Clayton and Samantha bring a wealth of knowledge on sales and marketing alignment, emphasizing the crucial importance of collaborative team efforts. They also introduce us to their innovative Account-Based Marketing pilot and share invaluable lessons on the power of listening to both internal teams and customer feedback. Discover how Center is revolutionizing expense management, aiding companies in navigating the complexities of a distributed workforce, and making informed, powerful decisions with real-time data. Whether you're grappling with resource allocation or striving to create a "Disneyland-like" customer experience, this episode is packed with actionable takeaways. So, sit back, tune in, and prepare to equip your business for predictable B2B success! Some areas we explore in this episode include: Sales Enablement and Feedback: Providing materials for the sales team and seeking feedback. Sales and Marketing Alignment: Collaboration between sales, marketing, and other teams. Account-Based Marketing (ABM): Integrating an ABM pilot into the sales and marketing strategy. Listening as a Strategy: Actively listen to stakeholders and use tools like Gong for insights. Continuous Improvement in Digital Marketing: Testing and refining strategies based on audience engagement. Customer Experience: Emphasis on exceptional customer service. Expense Management: Managing subscriptions and using the Center's corporate cards for real-time reporting. Startup Efficiency and Focus: Being effective with resources and making informed decisions. Making Difficult Trade-offs: Challenges in resource allocation and the need for data-driven decisions. Customer-Centric Focus and Growth: Ensuring customer success and significant growth in the Center's customer base. And much, much more...

Welcome to another episode of Predictable B2B Success, where we explore the strategies and insights that fuel robust growth for B2B enterprises. Today, we're thrilled to welcome Islam Gouda, a distinguished marketing visionary with experience at companies like Mastercard and Emirates. In this episode, Islam unpacks the complex dynamics between sales and marketing, revealing how ego and management priorities can impact your company's trajectory. Are you curious about how small and medium enterprises can balance short-term gains with long-term strategy? Islam offers a nuanced perspective on the economic considerations that are particularly relevant in today's resource-constrained environment. We'll also touch on the importance of cultural sensitivity in global marketing, the innovative role of a "Culture Marketing Executive," and why aligning sales and marketing is crucial for sustainable growth. Get ready to explore data-driven insights that have shaped successful marketing campaigns, and learn why creativity should never be sidelined in data-centric approaches. Plus, Islam shares personal anecdotes and practical advice on maintaining a passion for continuous learning in the corporate world. Tune in as our host, Vinay Koshy, delves deep with Islam Gouda to uncover actionable strategies and forward-thinking ideas that can transform your B2B success story. Some areas we explore in this episode: Interrelation of Sales and MarketingManagement DecisionsChallenges for SMEsEconomic ConsiderationsDiversity and LeadershipCultural Sensitivity in MarketingPurposeful MarketingRevenue MarketingCustomer Insights and Data-Driven MarketingBranding and Messaging

Welcome to another episode of Predictable B2B Success! In this episode, our host, Vinay Koshy, is joined by the dynamic Tiago Faria—a seasoned expert in Google Ads turned "anti-marketer," who is transforming how businesses approach growth and client acquisition. After an impressive 8-year tenure at Google's EU headquarters, Tiago encountered the all-too-familiar corporate burnout. This pivotal moment propelled him to embark on a journey into independent ventures, navigating uncharted waters in the marketing ecosystem. In this episode, Tiago reveals his revolutionary shift from creating endless content to mastering the art of podcast guesting. Imagine booking 67 podcast appearances in just four months! Tiago's story is not merely about numbers—it's about harnessing authentic relationships and strategic networking to drive tangible business outcomes. He shares his rich experiences, powerful insights, and practical steps for leveraging podcast guesting to build authority, generate high-quality leads, and foster meaningful connections. Tune in to discover the nuanced technique of the "anti-marketer," and learn how to transform your marketing efforts with less hassle and more genuine impact. Whether you're a coach, service provider, or high-ticket product seller, Tiago's innovative approach promises to provide you with the tools and inspiration to redefine your growth strategy. Don't miss out! Some areas we explore in this episode include: Career TransitionIndependent Ventures ChallengesAdopting Podcast GuestingEffective Podcast PracticesRelationship Building for ReferralsContent Creation through PodcastingClient Acquisition StrategiesConsistency and Strategy EvaluationTrust and Authority BuildingSupport and Resources