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Predictable B2B Success

Business & Economics Podcasts

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at




The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at






Customer-Led Growth: How to operationalize customer obsession to drive success

Do you want your SaaS company to experience business growth through customer-led strategies? Look no further because I have the solution. Discover how Georgiana Laudi can help you implement customer-centric growth tactics that drive revenue and success. Another way to say that Implementing customer-led growth drives business growth could be that Prioritizing customer needs and preferences leads to increased profitability and success for businesses. Georgiana Laudi is a seasoned SaaS marketing and growth advisor with over 20 years of experience in the industry. She has successfully helped multiple companies, including Sprout Social, Appcues, Unbounce, and SparkToro, to scale and grow their businesses. As the co-founder and CEO of Forget The Funnel, Georgiana and her partner have developed a customer-led growth framework that has proven effective in helping companies to understand their best customers and how to attract, resonate with, and retain more of them. In addition, her expertise in customer experience mapping has played a crucial role in generating phenomenal revenue growth for the companies she has worked with. Some areas we explore in this episode include:


How to drive pipeline with less spend with a data backed strategy

Traditional sales and marketing processes often overlook a significant portion of prospective clients. Businesses can see a dramatic improvement in their conversion rates by effectively identifying and targeting the high-intent ideal customer profiles (ICPs) among these overlooked segments. Companies must focus on the remaining 95% of their potential clients, whom conventional sales techniques have often been overlooked, if they want to stop leaving money on the table. From product analytics to marketing analytics, Srikrishna Swaminathan and his team embarked on a mission to bridge the gap in the B2B market. But they discovered an unexpected twist that led to a solution. Keep reading to find out what it was. Srikrishna Swaminathan brings extensive experience in digital marketing, analytics, ad networks, and mobile UA. With a six-year stint on the leadership team at InMobi and a strategic advisory role in India and the APAC region at Global Media, he has a unique perspective on the industry. Srikrishna is also the co-founder and CEO of Factors.AI, a platform designed to help B2B marketing and growth teams to get the most out of their marketing activities by measuring, analyzing, and optimizing their impact on revenue growth and minimizing wasted marketing spend. As the co-founder and CEO of Factors.AI, Srikrishna is dedicated to helping B2B marketing and growth teams improve their marketing efforts by measuring, analyzing, and optimizing marketing activities to drive revenue growth and minimize wasted marketing spend. In this episode, you will be able to:


How to boost your brand message and drive growth with data-driven insights and customer empathy

Are you a B2B marketer who wants to improve conversion rates? Have you heard these myths about improving conversion rates and relationships with your prospects? Let's debunk them! Myth #1: It's too complicated. Myth #2: It only works for certain industries. Myth #3: It's too time-consuming. Anna Harrison is here to reveal the truth about the ADORE Process Model and how it can help boost your conversion rates. So take advantage of this essential information! Anna Harrison is a top-ranked digital technology advisor who has made it her mission to help businesses thrive in the digital age. With experience working with startups and Fortune 500 companies across Australia, Europe, and the United States, Anna's expertise in the patented ADORE Process Model has made her a go-to consultant for B2B marketers. In addition, as CEO and founder of RAMMP, she's developed a platform to help businesses remove their reliance on luck and generate reliable revenue regardless of market conditions. In this episode, you will be able to:


How to drive growth by using thought leadership for lead generation

Are you a B2B marketer looking to attract high-quality leads and establish your brand as a thought leader in your industry? Look no further! Katrina Klier has the solution to help you create compelling content to drive leads and establish your brand as a trusted authority. Meet Katrina Klier, a Senior Managing Partner at Sage Strategy Group, passionate about driving growth and creating value through marketing. With a background in finance, Katrina discovered her love for marketing early in her career and has since become a powerhouse in the field. She's held positions as Chief Marketing Officer at Pros and led global digital channel marketing and e-commerce organizations for Microsoft's OEM Business. As a thought leader in B2B marketing, Katrina's expertise is crafting effective strategies for generating leads through thought leadership content. In this episode, you will be able to:


How to transform go-to-market functions to drive efficiency and growth

Are you an early or growth-stage tech company looking to improve your go-to-market efficiency by identifying friction points along the buyer journey for better outcomes? Have you heard these three myths about identifying these points of friction? Myth #1: It's too time-consuming. Myth #2: It's too expensive. Myth #3: It's not worth the effort. Don't believe these myths! Scott Stouffer will share the truth about identifying these points and the immense benefits they can bring to your company. In this episode, you will be able to: Scott Stouffer, a seasoned CEO with over 30 years of experience, is passionate about using data to drive growth and efficiency in early and growth-stage tech companies. As the CEO and founder of Scale Matters, Scott focuses on helping businesses optimize their go-to-market operations by identifying friction points along the buyer journey. With his background in engineering and experience as a five-time CEO and three-time founder, Scott brings a deep understanding of product strategy and vision to his work. He also co-hosts the Data Room podcast, sharing his insights on using data to drive business success. Some areas we explore in this episode include:


Transforming buyer engagement: How to boost sales and supercharge revenue growth

When Itai Amoza thought he had revolutionized sales presentations, an unexpected twist changed everything. Listen to the episode to discover the surprising events that left Itai scrambling for a solution. Itai Amoza is the Co-founder and CEO of Storydoc, a platform that helps businesses create personalized sales decks. Meet Itai Amoza, a seasoned entrepreneur passionate about storytelling and data analytics. With more than 15 years of experience, Itai has been involved in various international tech startups, focusing on sales, marketing, strategy, and data. As the Co-founder and CEO of Storydoc, he's on a mission to help businesses craft personalized sales decks that address their buyer's needs. Itai's keen understanding of the importance of storytelling and data-driven insights make him an invaluable resource for B2B sales teams. In this episode, you will be able to: Some areas we explore in this episode include:


How to use purpose-driven practices to drive sustainable business growth

Architect of influence Colt Briner seeks to accelerate the world's transition to purpose-driven business but faces the challenge of shifting the profit-focused mentality in this thought-provoking podcast episode. Colt Briner is a seasoned marketing and business development executive passionate about purpose-driven businesses. With over two decades of experience, Colt has helped early-stage startups and successful unicorn companies thrive. While serving as the Chief Communications Officer at Ensemble Health Partners, he recognized the incredible potential of purpose in business and created the Purpose Five framework. Today, he shares this transformative approach with leadership teams seeking to create purpose-driven organizations. Colt's mission is to help businesses forge deeper connections with their customers while making a positive social impact. In this episode, you will be able to: Some areas we explore in this episode include:


From guesswork to precision: How to identify B2B Influencers to drive growth

If you're feeling frustrated and defeated because your purpose-driven influencer marketing efforts aren't generating the brand reach and revenue you hoped for, then you are not alone! Meet Niklas Hartmann, a seasoned influencer marketing expert who has been in the industry since he was 18. Currently the Head of Influencer Marketing at Reachon, a Frankfurt-based agency, Niklas has helped numerous companies realize successful influencer marketing campaigns, from researching appropriate influencers to analyzing campaign performance. With a keen eye for negotiation and a deep understanding of how to approach influencers, Niklas has successfully navigated the challenges of influencer marketing campaigns, particularly in the B2B space. Through his journey, Niklas has learned the importance of purpose-driven brands and how they play a crucial role in successful influencer marketing. In this episode, you will be able to: Some areas we cover in this episode include:


How to use psychology to supercharge your sales practices and drive growth

Sales coach Jeremy Pope overhauls toxic business practices. He helps small businesses build confidence in their sales teams but has a surprising technique of revealing the price upfront to his potential clients. Meet Jeremy Pope, an expert in overhauling sales processes and helping entrepreneurs build scalable high-ticket sales departments. With 15 years of sales coaching experience and having built over 200 sales funnels, Jeremy's expertise lies in fixing broken sales methods and improving overall sales performance. As a former clinical and stage hypnotist, he's also skilled at understanding the psychology of sales systems and processes. Jeremy has been a top salesperson, sales manager, and sales trainer for international businesses, including direct marketing giant Guthy Renter. In addition, as the Client Success Director for Traffic and Funnels, he's played a vital role in achieving impressive revenue growth. In this episode, you will be able to: Some areas we cover in this episode include:


Revolutionizing Lithium-Ion Batteries with John Cooley: Nanoramics Journey

Are you an electric vehicle enthusiast seeking an innovative battery solution? Have you heard the myths about Nanoramic's capital-light business model and strategic partnerships? John Cooley is here to share the truth and debunk the myths! Meet John Cooley, an accomplished engineer and the co-founder of Nanoramic Laboratories. With a passion for clean tech innovation, John holds five technical degrees from MIT. He has been awarded the prestigious David Adela Memorial Thesis Prize and Morris Joseph Levin Award for his research. As Chief of Products and Innovation at Nanoramic, John leads the development and commercialization of advanced energy storage solutions, including cutting-edge lithium-ion battery technology. His expertise and leadership have been key in positioning Nanoramic Laboratories as a major player in the electric vehicle industry. In this episode, you will be able to: Areas we explored in this episode are:


How to stand out from the crowd with business proposal optimization to win more clients

Are you stuck in a rut trying to create winning proposals but getting no results? You've been told to systematize processes and productize services, but you need help to get it to work. Discover a new approach to crafting effective proposals to win clients and foster long-term relationships. In this episode, you will be able to: Joe Ardeeser is a seasoned entrepreneur with a passion for streamlining business processes. With over 20 years of experience in the industry, Joe has worked with notable brands such as T-Mobile and Scantron, honing his sales and proposal writing skills. In 2008, Joe founded a digital agency that eventually morphed into a successful SaaS business. As a systems builder, Joe is dedicated to creating repeatable patterns and making things as efficient as possible for customers. Some areas we explore in this episode include:


How to drive revenue growth with customer retention done easily and right

Tony Sternberg, a product-passionate entrepreneur, embarks on a mission to create an automated, low-code cancellation experience with ProsperStack to rescue customers from canceling and increase customer retention, only to discover that the key to success lies in the very act of cancellation itself. With a strong background in product development and a genuine love for building exceptional customer experiences, Tony Sternberg is an authority in the subscription service industry. As the Co-Founder and CEO of ProsperStack, Tony leads the charge in helping subscription-based businesses minimize churn through tailored cancellation experiences. In addition, his dedication to understanding customer needs and a decade of experience in the B2B SaaS space make Tony a valuable resource for businesses seeking to improve customer retention. In this episode, you will be able to: Some areas we cover in this episode are:


Mastering tech spend reduction with Quolum's Indus Khaitan: Embracing curiosity and persistence in problem-solving and product direction

After discovering a problem in the tech industry that people needed help solving, Indus set out to build a business model that would help reduce tech expenses. With no background in finance, he follows his curiosity and creates a billion-dollar business, but little did he know that the CFOs would come in with an unexpected solution. What will happen next? You are at the mercy of your own deeds. Indus Khaitan is an entrepreneur who has thrived on curiosity and persistence in problem-solving. Growing up in a small mining town in India, he has come a long way to become the founder of Quolum, a SaaS and cloud spend reduction product. Indus previously founded Bitzer Mobile, which became Oracle's first acquisition in mobile. His passion for solving unique problems led him also to co-found Morpheus, a venture capital firm that supported early-stage startups in India. With a penchant for diving deep into unexplored areas, he has learned the importance of balancing family life and career while tackling challenges head-on. Indus Khaitan's journey began in a small mining town in eastern India, where he learned the importance of working hard and taking ownership of problems. This mentality stayed with him as he experimented in various fields, ultimately leading to Quolum's founding in 2019. Indus' curiosity and persistence to solve problems allowed him to adapt Quolum's product from a simple software-only card to an end-to-end tech spend reduction and management platform. Despite having yet to gain experience in finance, Indus contacted second-degree connections on LinkedIn, seeking feedback and insight. His discussions with his contacts led to the lightbulb moment of incorporating a card designed for software purchases to make Quolum relevant to them and their processes. In this episode, you will be able to: Finding Product Market Fit Entrepreneurs must experiment and seek customer feedback to find the elusive product-market fit. Reaching out to individuals within their network or second-degree connections on LinkedIn, particularly those in roles such as CFOs or heads of finance, can provide valuable feedback on their product offering. By maintaining open-ended interactions, entrepreneurs can collect honest input that may help shape the direction of their product. In the Predictable B2B Success Podcast, Indus Khaitan emphasizes the importance of leveraging early customer feedback and being a domain expert to find product market fit. He shares how Quolum experienced product-market fit overnight with a DocuSign stock crisis in 2022, which he attributes largely to the right timing. Khaitan advises entrepreneurs to be patient, have in-depth industry knowledge, and stay open to customer feedback for success.


How low code no code platforms drive growth and revolutionize software development

Jon Darbyshire had an ambitious vision - to build an accessible, intuitive platform that could revolutionize the world of software development. Little did he know that his journey would take an unexpected twist: the game-changing no-code platform, SmartSuite. Its powerful, customizable, cost-effective solution bridges the gap between disparate systems and engages the millennial and Gen Z workforce. Could SmartSuite be the key to unlocking efficient, streamlined workflows for businesses worldwide? In this episode, you will be able to: Jon Darbyshire is a seasoned entrepreneur and the founder of SmartSuite, a work management platform that aims to revolutionize the software development industry through its no-code approach. With a wealth of experience from his time at Ernst & Young, PwC, and founding Archer Technologies, Jon deeply understands the importance of efficient business processes. He is dedicated to helping small business owners streamline their operations and improve productivity by leveraging the power of no-code platforms like SmartSuite. Some areas we cover in this episode include:


How to craft trust building offers that drive growth and foster loyalty

Despite his impressive track record, Craig Andrews faced a surprise challenge when he left the semiconductor industry: building client trust. But then he stumbled upon an ingenious strategy inspired by an old Las Vegas ad. Little did he know, this unexpected twist would pay off in ways he could never have imagined, transforming how he approached marketing and securing lasting client relationships. So what was Craig's unconventional approach? My special guest is Craig Andrews. Craig Andrews, an adept marketing strategist and founder of Allies4Me, brings extensive experience in driving revenue and building trust. With a background in the semiconductor industry, Craig transitioned to helping businesses create powerful, customer-focused offers that foster trust and long-lasting relationships. His expertise is crafting irresistible offers that compel prospects to say yes, leading to increased loyalty and revenue. "If you would not send your best friend through your sales funnel, then you have a broken funnel and you have to fix it." In this episode, you will be able to: Some areas we cover in this episode are:


How to map your users experience: Using metrics to drive business growth

Follow the story of a videographer-turned-measurement-agency as they go down the rabbit hole to understand how to use data collection and visualization to predict outcomes and take action. But when they can forecast the revenue within 5%, their clients are left scared, asking, 'How do you do this?'. Find out what happens next - but be warned, the answer may change everything. My special guest is JJ Reynolds. JJ Reynolds is a marketing expert focusing on analytics and data-driven strategies. As the Head of Marketing Analytics at Media Authentic, JJ has significantly impacted how businesses measure and act on their marketing data. Starting his career as a videographer, he quickly realized the need for companies to make better use of their marketing assets. Now, JJ and his team at Media Authentic specialize in helping organizations predictably increase ROI by measuring each step in the marketing journey using tools like Google Analytics and CRM platforms. With a flair for data collection and visualization, JJ is passionate about helping businesses make informed decisions for their B2B success. In this episode, you will be able to: Some topics we cover in this episode are: Data Collection Strategy: Building a Comprehensive Approach for Managing Data Understanding the importance of a robust data collection strategy is crucial in today's business landscape. As the amount of data generated daily continues to increase, it becomes increasingly vital for businesses to manage, track, clean, and secure this data for better insights and decision-making. A comprehensive data collection strategy includes defining the data journey through the organization and ensuring all relevant departments are properly capturing, analyzing, and interpreting data. This approach helps eliminate issues commonly faced by businesses, such as low-quality data, inaccessible data, and limited actionable insights. During the podcast, JJ Reynolds emphasizes that businesses must focus on data collection strategies rather than just outputs versus inputs. He talks about his expertise in architecting reporting systems and how Media Authentic helps clients build a real-time data dashboard from various sources like CRM and Google Analytics. By effectively managing data, businesses can understand their performance better and make more informed decisions for revenue growth.


How to craft irresistible email nurture campaigns with copywriting: An insider's look

When Scott Bywater decided to take his wife's advice and pursue a career in copywriting, he had no idea that it would open the door to a world of unexpected opportunities. Little did he know that embracing the power of positioning and email marketing strategies would lead to a remarkable journey of success and connection. My special guest is Scott Bywater. Scott Bywater, a highly-regarded copywriter and marketing strategist, has been helping businesses craft effective email nurturing strategies to build trust with their leads. Based on his vast field experience, Scott has successfully implemented these strategies for clients such as Kerwin Rae and J. Conrad Levinson. With a strong focus on email marketing, Scott has been able to guide businesses in leveraging their most undervalued asset, their email list, without coming off as pushy or salesy. In this episode, you will be able to:


How to easily level up your digital ad performance to drive growth

Little did Jeff Greenfield know that his expertise in chiropractics and magic would lead him to uncover the truth behind digital ad performance measurement. What he found challenged the status quo and enabled him to stay ahead of the curve. What happened next to Jeff could help you enhance your digital marketing performance and ability to drive predictable revenue growth. "You have to edit what your message is; less is always more." My special guest is Jeff Greenfield. Jeff Greenfield is an accomplished entrepreneur with more than 30 years of experience in strategic growth and marketing, particularly in innovative marketing enabled by new technology. As the CEO of Provalytics, Jeff leads the charge in building the next generation of attribution. Before Provalytics, he successfully led buy-side strategy, sales, and development at Wide Orbit. He then co-founded C3 Metrics, a leading multitouch attribution platform with notable clients such as JPMorgan, US Bank, and Hertz. He also grew the team at C3 Metrics to 55 with 171% YOY growth leading the company to be named to Deloitte's 2018 Technology Fast 500. His technical innovations include real-time digital viewability measurement, integrated linear and OTT television measurement, and creating a cookie-less identifier. Jeff, a sought-after speaker, has shared his insights at various conferences and created the "This is Attribution" Podcast and an Attribution Certification Program. In this episode, you will be able to:


How to drive growth with the power of data and customer relationships

With a passion for digital marketing and scaling businesses, Steve Kilberg set out to make a difference by helping entrepreneurs succeed - but he never expected to discover how many business owners needed to be made aware of the crucial metrics essential for predictable growth. Unwavering in his dedication, Steve now dedicates his time to guiding entrepreneurs in building strong and long-lasting businesses, providing insight into the numbers that hold the key to success. "Business is just math, right? Just math and numbers." My special guest is Steve Kilberg. Steve Kilberg, a seasoned entrepreneur, and consultant has seen his fair share of ups and downs in the business world. But, with a strong background in e-commerce, he's grown his business to seven figures in sales, earning the prestigious Clickfunnels Two Comma Club award. Steve's analytical approach to business growth and scaling has helped numerous small and mid-sized online businesses reach their full potential. In addition, his expertise in understanding crucial metrics and customer lifetime value sets him apart in the industry. Steve's journey began with the desire to care for his aging parents, and he's since become a leading figure in the field of predictable business growth. Building and Nurturing Customer Relationships for Business Growth Developing strong customer relationships is vital for any thriving business, as it helps drive revenue and fosters brand loyalty. A company can maintain its relevance amidst an ever-changing market landscape by cultivating personal connections with customers and trying to understand their needs. This can be achieved by offering tailored solutions, providing exceptional customer service, and engaging with customers on various platforms. Steve Kilberg shares his experiences building customer relationships and emphasizes the crucial role of knowing your customer in achieving predictable revenue growth. He discusses the power of personalized content, such as video, to create stronger connections with customers, and emphasizes the role of email marketing in forging long-term relationships. According to Kilberg, creating a sense of community around the brand leads to higher customer lifetime value and ultimately sets businesses up for long-term success. In this episode, you will be able to:


Unlocking Your Leadership Style to Drive Growth: Robert Jordan Reveals The Secret

Unlock the power of different leadership styles to achieve success in any organization. You will learn how to unlock the power of different leadership styles to be successful in any organization. "Your job as a leader within a division, part or all of the organization is how do you quicken that cadence? How do you cause more rapid firing of cylinders? And the foundation of all of that is what is mission? What does this organization stand for? What is its purpose?" Robert Jordan is an experienced leader in the B2B space, having founded the world's first internet coverage magazine, sold multiple companies, and co-founded Interim Execs. He is also an author, having written books such as How They Did It, Right Leader, Right Type, and Start With No. Robert Jordan and his wife experienced an immense crisis when their daughter was born at 1.5 oz, needing open heart surgery. In the neonatal intensive care unit, Robert was calmed by the presence of the surgeon and her team and knew they were in good hands. After 25 years, Robert Jordan's daughter is a healthy, happy graduate student. This experience inspired Robert to research and write about leadership styles, discovering four distinct styles: Fixer, Artist, Builder, and Strategist. He now helps others to find their authentic leadership style and boost team performance. In this episode, you will learn the following: