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Predictable B2B Success

Business & Economics Podcasts

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Location:

Australia

Description:

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence. Each episode features an interview with a founder, sales or marketing executive or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands on experience in creating predictable B2B success. Through each episode we’ll be helping you explore the best ways to create predictable B2B success in your business. If you have any suggestions for future episodes, or feedback on the podcast, get in touch via twitter at @vpkoshy or through the website at https://www.sproutworth.com

Twitter:

@vpkoshy

Language:

English


Episodes

How to craft a brand strategy framework that actually unlocks rapid business growth

4/9/2021
Margie Agin is the author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential, and Sustainable Brand Personality. She also the founder of Centreboard Marketing, and an award-winning marketer who helps B2B technology companies discover what makes them unique and find the words to say it. In this episode, she shares her perspectives and insights into how to craft a brand strategy framework that unlocks rapid business growth. Insights she shares...

Duration:00:55:09

10 secrets every motivated entrepreneur uses to drive business growth

4/6/2021
Brad Halliwell is a business coach with experience in retail, franchising, and business development and as a result, has been able to help business leaders from startups to well-established companies improve their business results. In this episode, he shares the secrets every motivated entrepreneur uses to drive business growth. Insights he shares include:

Duration:00:56:44

How to pick B2B marketing KPIs that deliver insights and drive business growth

4/2/2021
In this episode, Mike Krass the co-founder and CEO of MKG Marketing, a full-service digital agency that helps clients get found through transparent and measurable digital marketing, shares his thoughts around marketing KPIs and how they can be used to drive predictable business growth. Insights he shares include:

Duration:00:56:10

How brand values can powerfully drive growth (with brand value examples)

3/30/2021
In this episode, Felix Cao, founder of Happy Buying Brain, shares brand value examples and how brand values can be used to drive business growth. Insights he shares include:

Duration:00:37:49

How to increase productivity in the workplace to drive business growth

3/26/2021
In this episode, Vernon Brown the owner and founder of What’s Your Happi? LLC: a hands-on Happiness coaching practice designed around an individual’s true happiness shares his perspectives on increasing productivity in the workplace. Insights he shares include:

Duration:00:52:09

How to inspire creativity at the workplace to drive business growth

3/23/2021
In this episode, Kiirsten May and Alex Varricchio co-founders of UpHouse, a marketing agency that elevates in-house teams and their brands, share their insights and perspectives on fostering creativity at the workplace. Insights they share include: Discover more at https://www.sproutworth.com/how-to-inspire-creativity-at-the-workplace

Duration:00:49:22

How to include these sales manager strategies to boost growth for a killer year

3/19/2021
In this episode, Robert Cutler, the head of business development for Sell to Corporate, a remote sales training and consulting company shares his perspectives and insights on sales manager strategies that could be employed to drive business growth. Insights he shares include: Discover more - https://www.sproutworth.com/sales-manager-strategies-to-boost-growth/

Duration:00:56:58

How to advertise your business easily at scale to drive business growth

3/16/2021
In this episode, Pamela Wagner founder and CEO of Ajala Digital a global boutique marketing agency that works with 6- & 7-figure companies on their advertising campaigns, shares her perspectives and insights on how to advertise your business. Insights she shares include: Discover more - https://www.sproutworth.com/how-to-advertise-your-business-easily-at-scale/

Duration:00:37:25

How to use the power of emotion in marketing to drive business growth

3/12/2021
In this episode, Brian Basilico, CEO, and founder of B2B interactive marketing and author of the best-selling book - “It’s Not About You, It’s About Bacon! Relationship Marketing In A Social Media World!”, shares his lessons learned around introducing emotion in marketing. Insights he shares include: Discover more - https://www.sproutworth.com/how-to-use-the-power-of-emotion-in-marketing/

Duration:00:49:53

Marketing vs Branding: How you can use both to drive business growth

3/9/2021
In this episode, Tom Hunt, a serial entrepreneur and founder of Fame and bCast shares his perspectives on marketing vs branding. Insights he shares include: Discover more - https://www.sproutworth.com/marketing-vs-branding-drive-business-growth/

Duration:00:35:19

5 essential steps to managing a project successfully in Asana

3/5/2021
In this episode, Bastien Siebman, a web-developer with a passion for minimalism and productivity and an Asana certified professional shares his thoughts and learnings on the most effective steps to managing a project in Asana. Asana is a project management tool used by many agencies and organizations around the world. Insights he shares include: Discover more at - https://www.sproutworth.com/steps-to-managing-a-project-in-asana/

Duration:00:46:23

Sustained competitive advantage: 9 simple elements to deliver long term business growth (Part 2)

3/2/2021
In this episode (the second of a two-part series), Mark Edwards who is a co-founder of Outsmart Strategy a company that helps software companies position and communicate for fast growth shares his experiences and thoughts around how companies can build a sustained competitive advantage. Insights he shares include: Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

Duration:01:20:28

Sustained competitive advantage: 9 simple elements to deliver long term business growth (Part 1)

2/26/2021
In this episode (the first of a 2 part series), Mark Edwards and Neil Cummings who are the co-founders of Outsmart Strategy a company that helps software companies position and communicate for fast growth share their experiences and thoughts around how companies can build a sustained competitive advantage. Insights they share include: Discover more at - https://www.sproutworth.com/sustained-competitive-advantage-growth/

Duration:01:23:45

9 proven ways to create a successful customer-driven marketing strategy

2/23/2021
In this episode, Sam Shepler, a filmmaker turned entrepreneur with 9 years of experience in B2B video marketing and the CEO of Testimonial Hero shares proven ways to create a successful customer-driven marketing strategy. Insights he shares include: Discover more - https://www.sproutworth.com/customer-driven-marketing-strategy/

Duration:00:41:10

10 critical functions of sales management that drive business growth

2/19/2021
In this episode, Jeff Bajorek, a proven sales expert, and trainer as well as the author of "The Five Forgotten Fundamentals of Prospecting" shares his perspectives and experiences of the critical functions of sales management that drive business growth. Insights he shares include: Read more - https://www.sproutworth.com/functions-of-sales-management-drive-growth/

Duration:00:45:45

How to create amazing content: 10 ingredients to drive long term growth

2/16/2021
In this episode, Jeff Coyle, the Chief Strategy Officer of MarketMuse an AI content planning and optimization tool, shares how to create amazing content quality to drive long-term growth. Insights he shares include: Read more - https://www.sproutworth.com/how-to-create-amazing-content-for-growth/

Duration:01:07:44

5+ simple ways to improve user experience for websites that boosts growth

2/12/2021
In this episode, Alex Price, the founder and managing director of 93x and 93digital (a London WordPress Agency) and the founder of FINITE, a private community for marketers working in the B2B technology sector, shares from his experiences and thoughts on improving the user experience for websites to boost business growth. Insights he shares include: Read more - https://www.sproutworth.com/improve-user-experience-for-websites/

Duration:00:51:32

Data science process: How to go from pilot to pipeline to drive growth

2/9/2021
In this episode, Brandee Sanders, VP of Marketing for Modal shares her perspectives and insights on the data science process and how best to use data science to go from pilot to pipeline. Modal is a digital sales solution driving transparent auto e-commerce for the world's largest brands and dealers. Insights she shares include: Discover more at - https://www.sproutworth.com/data-science-process-go-from-pilot-to-pipeline/

Duration:00:53:03

Generating demand to boost growth: How to use demand generation strategies

2/5/2021
In this episode, Sean Whitfield, founder of Eloquent Digital (a full-service digital agency) shares his perspectives on generating demand for B2B businesses. Insights he shares include: Get more details here - https://www.sproutworth.com/generating-demand-for-growth-demand-generation/

Duration:00:53:01

Vanity metrics: How to create context for relevant business growth metrics

2/2/2021
In this episode, Mike Maynard, Managing director of Napier a European B2B technology PR firm shares his perspective on creating predictable business success by keeping a focus on actionable metrics as opposed to getting caught up with vanity metrics. Insights he shares include: Read more at - https://www.sproutworth.com/vanity-metrics-how-to-create-growth-metrics/

Duration:00:51:47