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Predictable B2B Success

Business & Economics Podcasts

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

Location:

Australia

Description:

The predictable B2B success podcast is all about helping business owners, marketing and sales executives achieve predictable growth by expanding their influence and sales through remarkable experiences, empathetic content, and conversations. Each episode features an interview with a founder, sales or marketing executive, or thought leader in the B2B space discussing topics like marketing strategy, sales strategy, strategic partnerships, customer success, customer experience, people experience, hiring, social media, content creation and marketing, podcasting, video marketing, influencer marketing, agile marketing and much more. We might be bringing on well-known authors or hosts of popular podcasts but most importantly you’ll hear from those who have hands-on experience in creating predictable B2B success. Through each episode, we’ll be helping you explore the best ways to create predictable B2B success in your business through empathetic content and conversations. If you have any suggestions for future episodes or feedback on the podcast, get in touch via Twitter at @vpkoshy or through the website at https://www.sproutworth.com

Twitter:

@vpkoshy

Language:

English


Episodes

Sales Prospecting: How to reduce your sales cycle by 33% to drive growth

5/20/2022
Nelson Gilliat is the author of the book called The Death of the SDR: Birth of Buyer Centric Revenue. He is also a Demand Generation Manager at Centerbase, a practice management software provider to law firms. Nelson proposes the Buyer Centric Revenue model as an alternative to help marketers and sellers have more productive and fulfilling careers while helping companies grow better: more, faster, easier, and at less cost. In this episode, he shares how we can reduce our sales cycle by 33%...

Duration:00:54:00

How the LinkedIn whisperer drives growth fast via social selling

5/17/2022
Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link. For over a decade she has been teaching entrepreneurs, sales teams and business leaders how to leverage LinkedIn for social selling. As a former sales trainer and personal producer, Brynne adopted all of the traditional sales techniques and adapted them to the new digital world. She guides professionals to establish a thought leader and subject matter expert brand, find and engage the right targeted market, and leverage...

Duration:00:38:31

How Robert Hartline drives million dollar growth fast with systems

5/13/2022
Robert Hartline is a serial entrepreneur and the CEO of Call Proof which is an app for field salespeople which helps sales leadership track the daily sales activities so salespeople are on track to hit their sales objectives. Robert used the same software to scale his wireless business in 2016 from $10 million in sales to nearly $100 million a year within 3 years. One of Roberts's companies was also recognized as the fastest-growing company in Nashville for two years in a row. Over the...

Duration:00:39:32

Empathy in sales: How to easily influence and build trust to drive growth

5/10/2022
Mandi Graziano is Vice President of Global Accounts for HPN Global where she finds hotels and venues; negotiates pricing/contracts for her client’s conferences all over the world. Here she has earned the awards of Chairman’s Club, President’s Club, and Top Producer. While on the hotel side Mandi worked in leadership roles in sales, marketing, and operations for Marriott, Starwood, Hard Rock Hotels, and Caesars Entertainment. While working for hotels she has been awarded Top Producer,...

Duration:00:47:51

Content marketing for startups: How to increase organic traffic by 77%

5/6/2022
Liam Carnahan is a content strategist, SEO expert, and founder of Inkwell Content Services, which is about creating creative content to outrank your competition. He had attained his Bachelor of Fine Arts in Literature, Writing, and Publishing at Emerson College. Liam started as a writer in a content farm until he was given the opportunity to become the Director of Content at a digital content marketing agency in Sydney. He grew his skills in writing, content creation, and SEO publishing in...

Duration:00:45:45

How to overcome advertising challenges today to drive growth fast

5/3/2022
John Horn is the CEO of StubGroup. John has been working in marketing for over a decade. He was the first employee at StubGroup in 2012 and has helped grow the business to become a Premier Google Partner ranked in the top 1% of all Google Partners worldwide and a trusted partner used by companies around the globe to manage their advertising across Google, Facebook, Amazon and more. In this episode, John shares how we can overcome the advertising challenges businesses face today to drive...

Duration:00:45:58

How to leverage business masterminds to drive seven-figure growth fast

4/29/2022
R.T. Custer is the founder of Vortic Watch, one of the only American-made watch companies helping resurrect antique watches by combining vintage internals with modern wristwatch cases. Within just 8 years, he has been able to take it from scratch to 7 figures in revenue. The journey here wasn’t easy. For 5-years, R.T. had a legal battle against the Swatch Group after they accused Vortic of trademark infringement and counterfeiting in 2015. Federal Judge Alison Nathan ruled in favor of...

Duration:00:40:21

4 stage demand generation marketing strategies to drive pipeline growth

4/26/2022
Matthew Hunt is the founder of Automation Wolf, a company that supports B2B founders and CEOs to develop snackable content that keeps them top of mind and stay consistent in prospects’ newsfeeds; while also bridging the gap between short and long-form content. Matthew Hunt was an ashamed introverted dyslexic but has turned himself into a successful extroverted dyslexic entrepreneur. He built 3 B2B profitable companies in the last 13 years all built on the back of smart marketing & sales....

Duration:00:53:22

How to save time and expense in creating content that drives organic traffic

4/22/2022
Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of Outranking.io, an AI platform for writers, editors, and SEO professionals to create content that ranks. Before starting Outranking.io, Pankil led growth for an enterprise database company, scaling revenue using content marketing. He also co-founded Vclassrooming.com, a learning management system aimed at improving K12 learning...

Duration:00:39:18

How to use storytelling in podcasts to easily drive revenue growth fast

4/19/2022
Prarthana Sibal is the Head of Client Services at award-winning B2B Podcast Agency Pikkal & Co. Prarthana has managed over 1,000 Podcast Episodes from idea to launch including branding, public relations, corporate communications, brand reputation, and podcasting for brands. In this episode Prarthana shares how to use storytelling in podcasts to easily drive revenue growth fast. Insights she shares include:

Duration:00:47:08

How to rank higher on Google in 2022 and spur business growth fast

4/15/2022
Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side. Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike. He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the...

Duration:00:52:15

How to use B2B SaaS marketing to drive growth fast

4/12/2022
Alan Gleeson is a London-based B2B SaaS marketing consultant with a particular interest in supporting tech startups to generate leads and grow their businesses. Alan started his career in financial services, joining Barclays in its graduate program. During his time at Barclays he joined Freeserve on secondment, then one of the poster boys for the ‘dot com’ boom. He subsequently joined Palo Alto Software, a leading Software as a Service (SaaS) company in 2004 where he acted as the Managing...

Duration:00:42:39

The million dollar linchpin to mitigating project management risk

4/8/2022
Angela Thurman is the Principal Managing Director at Thurman Co. LLC. As an electrical engineer, she has worked with companies like NASA and Collins Aerospace leading to the launch of her own company that aims to add the personal touch to Project, Contract, and Supplier Management. Angela holds a BS, in Electrical Engineering working as an analytical, process-oriented program and contract manager as well as a Mensa Society Member. Her background includes experience working in the...

Duration:00:52:14

How to build sales strategy and sales skills needed to drive growth

4/5/2022
Jose Palomino is the CEO of Value Prop Interactive, which helps mid-market B2B companies struggling with sales growth and margin pressure sharpen their competitive edge to win more and better business. Jose empowers business owners with winning marketing and sales strategies. He has unlocked hundreds of millions of dollars in growth for dozens of owner-led B2B companies—in highly competitive markets. Jose is also a speaker, professor, and author of the acclaimed book, Value Prop: Create...

Duration:01:00:10

How to use customer engagement strategies to attract and keep todays customers

4/1/2022
Michael Solomon literally wrote the book on understanding consumers. In fact, hundreds of thousands of business students have learned about marketing from his books including consumer behavior, buying, Having, and Being -- the most widely used book on the subject in the world. As a Professor of Marketing (in the Haub School of Business at Saint Joseph’s University in Philadelphia) and an industry consultant, Michael combines cutting-edge academic theory with actionable real-world...

Duration:00:48:29

7+ Customer engagement marketing strategies to make you a pipeline hero

3/29/2022
Joe Davy has been the co-founder and CEO of Banzai since 2016. Banzai is the leading event marketing automation platform, with over 200 customers including Microsoft, Dell, Vmware, SAP, and RingCentral. Forbes magazine named Joe to its 30 Under 30 list in 2019. Joe is also a board director at Legalpad and the North Carolina Museum of Art Foundation. Prior to founding Banzai, Joe was General Manager at Avalara, where he oversaw small business and enterprise business units and was a member...

Duration:00:43:07

How CTRs of 7 to 12% drove business growth around storytelling for startups

3/25/2022
Seth Erickson is the founder and CEO of Storify agency which works with startups and other business clients across the USA... He is a brand designer with a focus on meaningful storytelling, He also is the author of a new book, "How to Hack Humans". In the book, Seth shares his experiences of working with people and looking at the human psyche as a computer complete with native hardware and operating systems programmable apps. In this episode, Seth shares lessons learned from early...

Duration:00:49:39

Insight selling: How to increase pipeline with powerful financial analytics

3/22/2022
Dr. Stephen Timme is the President and Founder of Finlistics, a B2B sales leadership company that promotes insight-led selling. FinListics teaches B2B sales professionals how to elevate their sales to the C-suite. FinListics currently operates in more than 32 countries worldwide and continues to expand its global footprint annually. With a beginning in academia, Dr. Timme was a finance professor at Georgia State University when Fortune 500 companies would often approach him for consulting...

Duration:00:53:04

How to use thought leadership marketing to grow at 1500% every year

3/18/2022
Sagar Sethi is the Managing Director and founder of Digital Marketing Agency Xugar - a growth-oriented digital agency. With more than a decade of experience in digital marketing. Xugar was started in 2017. In this episode, Sagar shares his experience in using thought leadership marketing to grow at 1500% every year. Insights he shares include:

Duration:00:41:23

How to use powerful influencer seeding strategies to easily drive rapid growth by 457%

3/15/2022
Cody Wittick is the Co-Founder and Managing Partner at Kynship. Prior to co-founding Kynship, Cody began his journey at QALO, the brand that created the silicone wedding ring. Over the course of 5 years, he built out a robust influencer program of 500+ influencers, all through the foundation of seeding. This included contracting thousands of micro-influencers in a variety of industries to produce monthly UGC and organic posts, while also working with household names such as Lebron James,...

Duration:00:38:31