Profit Is A Choice-logo

Profit Is A Choice

Business & Economics Podcasts

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Location:

United States

Description:

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

Language:

English

Contact:

678-576-0814


Episodes

The Top Skill Set That Can Explode Your Interior Design Firm

2/21/2021
132: The Top Skill Set That Can Explode Your Interior Design Firm with Rose Zefferino Rose Zefferino is the owner of Z Domus Designs, a builder’s interior design firm, located in Pennsylvania. Rose began her career in homebuilding as a project manager right out of college then moved over the years into more of a design position focusing on selections and assisting other builders in creating a smooth-running process. This process serves both the clients buying and building the home as well...

Duration:01:12:49

How to Easily Create a Strategic Plan for Your Design Firm

2/14/2021
131: How to Easily Create a Strategic Plan for Your Design Firm WITH MICHELE WILLIAMS Creating a strategic plan does not have to be difficult or overwhelming. If you followed along in my year end planning podcasts, you have a lot of the inputs to this strategy. If not no worries, you can do it now. Let’s build a strategic plan! Topics Mentioned: Vision SWOTT Milestones Goals Key Thoughts: A strategic plan, simply put, is a document that tells where a company or organization is...

Duration:00:25:42

How to Build a Drapery Workroom from Day One

2/7/2021
130: How to Build a Drapery Workroom from Day One with Julia Hash Julia Hash of JSH Designs in Raleigh, NC joins us today. Julia owns a full-service boutique drapery fabrication and design studio. She shares with us how her dream started in her attic, moved down to the main living space, then outside of her home. Listen in to the journey of entrepreneurship that Julia has taken, and continues to take to grow the business in a way that accentuates what she and her team do best. Topics...

Duration:00:50:13

5 Reasons Successful Interior Designers Use a Strategic Plan

1/31/2021
129: 5 Reasons Successful Interior Designers Use a Strategic Plan WITH MICHELE WILLIAMS When I started my first business, I was just doing the work that was in front of me. I had no real plan for where I wanted the business to go and no real plan for the financial success and long-term sustainability of my company. Each year setting goals felt like I was just choosing what felt right or what I was hearing from others at the time without any real basis at all. And you know what, the goals I...

Duration:00:22:29

How to Grow Your Interior Design Business via Collaborations

1/24/2021
128: How to Grow Your Interior Design Business via Collaborations with Lori May Lori May of Lori May Interiors is with me today on the podcast. Lori started her business by blogging which led to rapid growth, an opportunity to be on HGTV, and now running a full-service design business with a team. Lori’s passion to make the ordinary – extraordinary comes through in our conversation. She focuses on building trust with her clients and vendors and enjoys the collaboration aspect of design the...

Duration:01:33:28

The Belief That Could Be Killing Your Design Business

1/17/2021
127: The Belief That Could Be Killing Your Design Business WITH MICHELE WILLIAMS Today on the podcast, we are going to talk about the saying, “You Are Enough”. Just to be clear, I think that is a lie stated like that. And it is a lie that keeps us down, trapped, feeling less than and encouraging the imposter syndrome to grow larger in our minds. Listen in as I tell you why I believe this to be a lie, and I balance it with some truth. Topics...

Duration:00:19:15

Top Ways to Define Your Interior Design Brand Beyond Your Style

1/10/2021
126: Top Ways to Define Your Interior Design Brand Beyond Your Style with Katie Saunders With me today is Katie Saunders of Pop and Grey. Katie is a brand strategist and website designer who partners with interior designers to elevate their strategic brand design and messaging so that their brand presence reflects their style and story in every unique detail. Katie is a southern girl, so get ready for the double southern accents between the two of us. We are going to discuss why our style...

Duration:01:34:15

Top Reasons Every Interior Designer Should Know Her Why

1/3/2021
125: Top Reasons Every Interior Designer Should Know Her Why WITH MICHELE WILLIAMS Why is Why So Important? Jack Canfield wrote the book, “The Success Principles” in 2005. I remember reading the book and just being blown away by the title of the first chapter, which was “Take 100% Responsibility for Your Life.” I will just let that one sit with us for a minute. Topics Mentioned: Why Values Alignment Decision Making Key Thoughts: I do a review of the people I work with. Michele...

Duration:00:21:08

Hindsight Brings Clarity to your Business

12/27/2020
124: Hindsight Brings Clarity to Your Business with Ceil DiGuglielmo For the third year, Ceil DiGuglielmo, of the Sew Much More podcast is joining me to review the year we have just had, what made it different, how we approached moving forward, and lessons learned. Make sure to go back and listen to the last two-year end recaps, they all have something to teach. I hope you enjoy! Topics Mentioned: Gift Clarity Pride Focus Key Thoughts: I need you to have an 8, 10, 12-week plan....

Duration:01:12:20

Merging Architecture and Interior Design in Business

12/20/2020
123: Merging Architecture and Interior Design in Business with Anastasia Harrison With me today is Anastasia Harrison, Principal Architect of AHD and Co. Through her extensive experience in complete home design, Anastasia has created a unique niche for her design firm incorporating architecture and interior design together. Her team strives to help clients live beautifully through outstanding design and to provide complete custom spaces that set a mood throughout the entire home. In...

Duration:01:17:37

Scaling a Drapery Workroom

12/13/2020
122: Scaling a Drapery Workroom with Tracie Bresnahan Joining me on the podcast today is Tracie Bresnahan of Custom Creations. Tracie owns a full service, turn-key, to-the-trade workroom supporting designers. Tracie is the President of the Window Coverings Association of America (WCAA) and she is sharing with us today some of her challenges in scaling a workroom. As you all know, these are the same challenges in many cases that we have no matter the business type. Listen in as we discuss...

Duration:02:24:14

Year End Planning for HR, Marketing and Finances for your Design Firm

12/6/2020
121: Year End Planning for HR, Marketing and Finances for your Design Firm WITH MICHELE WILLIAMS This is the third episode I am dedicating to going through a year-end review. I believe this process is instrumental in creating a business plan that we desire and doing it with intention. Today we will focus on some of the review process necessary in the areas of human resources, marketing, and financials. Topics Mentioned: Human Resources Marketing Financials Key Thoughts: I do a review...

Duration:00:22:19

How to Determine Which Project to Take for Your Design Firm

11/29/2020
120: How to Determine Which Project to Take for Your Design Firm WITH KRISSY PETERSON Joining me on the podcast today is Krissy Peterson of K. Peterson Design located in Seattle, Washington. Krissy offers full-service design to her clients and today we are going to tackle a business challenge she is having. My guess is that each of us has had a similar question at some point, and this one has a very detailed answer. Take notes, because there is a lot to untangle. Topics...

Duration:01:06:29

Building a Leadership Focus for Your Design Firm

11/22/2020
119: Building a Leadership Focus for Your Design Firm WITH KRIS PLACHY On the podcast today is Kris Plachy of Kris Plachy Coaching. Kris’s focus is to guide leaders through the tricky path of learning to lead a team. We talk about her Five-Step Management System on the podcast as well as many other aspects of leading, coaching, and managing a team. This is such a great topic because many of you are growing your teams and focusing on this aspect of your business. Kris and I think alike on...

Duration:01:09:47

4 Year-End Steps to Prepare Your Interior Design Business

11/15/2020
118: 4 Year-End Steps to Prepare Your Interior Design Business WITH MICHELE WILLIAMS This podcast is part of a series to assist you in planning for the new year in your business. We are going to jump in and talk about a SWOTT analysis, goal planning, how to preserve our energy, and how to say no. Topics Mentioned: Planning SWOTT analysis Goals Energy Key Thoughts: The first thing that I would have you do, is start with a SWOTT analysis. Michele (01:35) Choose one big goal each...

Duration:00:12:01

Job Costing for Interior Design Firms

11/8/2020
117: Job Costing for Interior Design Firms WITH SHANNA QUINN Joining me today is Shanna Quinn of East Orlando Bookkeeping. Shanna is Profit First certified and she works with many contractors and sub-contractors, builders and designers. Today we are going to discuss job costing; what it is and why it could be instrumental in helping you determine the true profit in your company. Topics Mentioned: Cost code Estimating Analysis Job cost Key Thoughts: Job costing is what we're going to...

Duration:00:59:49

6 Pre-Planning Tips for Your New Design Year

11/1/2020
116: 6 Pre-Planning Tips for Your New Design Year WITH MICHELE WILLIAMS Each year around this time, November, I begin the planning process for my business the next year. In the next few solo podcasts, I am going to share with you the steps I use to make sure that on January 1, I can move forward with confidence. Enjoy the podcast. Topics Mentioned: Planning Review Time Dreaming Key Thoughts: Begin with a big chunk of time and do a deep dive. Michele (01:13) Create space to really...

Duration:00:26:51

Managing Business Growth Expectations for Interior Designers

10/25/2020
On the podcast today are Chandler and Jeremy Quarles of Peach and Pine Interiors. They were on the podcast back in episode 80 where we talked about them building a business together that integrated their family life and business life. Today we are going to look at a business challenge they are facing. And this is a challenge that many face – the messy middle. What do we mean by this? This is the place where you are not where you were – but also not where you ultimately want to be. The messy...

Duration:01:43:33

Creating Barriers to Entry For Your Design Business

10/18/2020
114: Creating Barriers to Entry for Your Design Business WITH MICHELE WILLIAMS If you have ever read the book, Book Yourself Solid, by Michael Port, you may be familiar with his velvet rope policy. This policy is created to establish boundaries for working with your ideal client. You identify your client and give them access to cross the velvet rope to work with you. In this podcast, we are going to dig into creating barriers and then removing barriers for entry to working with your...

Duration:00:33:05

How a Financial Advisor Can Support Interior Designers

10/11/2020
113: How a Financial Advisor Can Support Interior Designers WITH BRAD CLINARD With me on the podcast today is Brad Clinard of High Point Financial Design located in, you guessed it, High Point, NC. Brad’s firm supports interior designers in the journey to financial independence. We will talk more about what financial independence means, the building blocks to creating this, and how Brad’s firm differs from others. You will easily see the connection as well as the overlap between your...

Duration:00:57:17