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Profitable Practice Podcast

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I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!

I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!
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Location:

Canada

Description:

I'm Dr. Andrea Maxim, naturopathic doctor and business coach for wellness practitioners. I blog at MAXIMizedBusiness.ca. The Profitable Practice Podcast is a show to help you grow your career, practice, or clinic into a profitable business. Tune in weekly to learn from me and stories/interviews with successful practitioners!

Language:

English


Episodes

If Someone Is Selling You The Success Of Disney+ As An Example Of Your Practice’s Biz Potential, Just Tune Them Out [Ep. #125]

12/5/2019
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In this episode of The Profitable Practice Podcast, I talk about why the success of Disney + is not actually a good example of the power of content marketing or the potential of your health and wellness practice. DISNEY + IS AN EXAMPLE OF ALMOST 100 YEARS OF BUILDING A BUSINESS Since Disney+ was released every content marketer/business trainer in my news feed has been using it as an example of the success that’s possible with the power of content marketing. This is just wrong. It’s just...

Duration:00:11:03

How To Write A Self-Published Book – Part 4 Of 4 [Ep. #124]

11/28/2019
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n this episode of The Profitable Practice Podcast, I talk about the fourth and final phase of writing a self-published book – the pulling together of your manuscript! PULLING TOGETHER THE MANUSCRIPT FOR YOUR SELF-PUBLISHED BOOK In this episode, we talk about compiling the manuscript for your new book. In this phase, you’ll want to hire some professional help in order to ensure a professional product. In This Episode: [0:42] opening remarks [1:13] Step 4 putting your manuscript...

Duration:00:09:18

How to Write a Self-Published Book - Part 3 of 4 [Ep. #123]

11/21/2019
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In this episode of The Profitable Practice Podcast, I talk about the third phase of how to write a self-published book – the writing phase! There are a few more steps in this phase than just pumping out chapters… CREATING THE CONTENT FOR YOUR SELF-PUBLISHED BOOK In this episode, we start talking about the actual writing process of your new book. Expect this phase to take a minimum of 3 months. Tune in for my experience in writing my first book for my patients and also for valuable tips...

Duration:00:10:58

How to Write a Self-Published Book - Part 2 of 4 [Ep. #122]

11/14/2019
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In this episode of The Profitable Practice Podcast, I talk about the second phase of how to write a self-published book – the research. I bet it’s not the type of research you’d expect either… HOW TO DO RESEARCH FOR YOUR SELF-PUBLISHED BOOK In part 1 of this four part series, I discussed how to get started and map out a plan for your book. If you missed it, be sure to tune in: www.maximizedbusiness.ca/121 In this episode, we start talking about researching your book! No, it’s not about...

Duration:00:10:13

How to Write a Self-Published Book - Part 1 of 4 [Ep. #121]

11/7/2019
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In this episode of The Profitable Practice Podcast, I talk about the first steps in how to write a self-published book. HOW TO MAKE A PLAN FOR & GET STARTED WRITING YOUR SELF-PUBLISHED BOOK Writing a book is on the bucket-list for many health and wellness practitioners I talk to. For most, they talk about it wistfully/dreamily without any real commitment. For YOU though – it’s different. You have an idea forming in your mind about what you want to write AND it’s exciting! If that’s you,...

Duration:00:13:42

On Dealing With Name-Drops, FOMO, and The Black Hole Of Social Media Scrolling [Ep. #120]

10/31/2019
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In this episode of The Profitable Practice Podcast, I talk about my recent experience with name-droppers, how I will handle it in the future, and not allowing yourself to get distracted from your own work. DO YOU KNOW SO-AND-SO? There is no shortage of people building great things in our industry. I’m amazed every day at what others create and discover in order to help folks improve their health. The thing is, if you are going to be one of them, you CANNOT be peeking over the fence...

Duration:00:12:37

Stop Throwing Money Away By Wasting Your Time On $15/Hour Admin Work [Ep. #119]

10/24/2019
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In this episode of The Profitable Practice Podcast, I share my my thoughts on how administrative work wastes your time and cripples your practice growth. AS A BUSINESS OWNER, YOU HAVE TO MAKE YOUR TIME COUNT – DON’T WASTE IT ON TASKS THAT OTHERS CAN BE TRAINED TO DO. We were short on reception staff one morning, and handled it as best we could… it was a busy and fast morning to be sure. It certainly made me grateful for all that my office manager does for me. That said, there were some...

Duration:00:12:28

Hiring Your First Associate To Help You With Patients [Ep. #118]

10/17/2019
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In this episode, Dr. Andrea Maxim discusses how she was able to remove herself from the 1:1 model, hire help, and become a team leader and manager. How To Extract Yourself From Your Practice By Hiring Help I waited too long to hire help. I was terrified of letting go of control of my patient care. Would my patients accept another practitioner after working with me? Would they LIKE the new practitioner? Would the new practitioner uphold my hard earned reputation and the brand I’ve...

Duration:00:12:14

4 Strategies To Get Shit Done When You Just Don’t Feel Like It [Ep. #117]

10/10/2019
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In this episode of The Profitable Practice Podcast, I share my 4 go-to strategies to motivate myself to work when I just don’t feel like it. MOTIVATING YOURSELF WHEN ALL YOU FEEL LIKE DOING IS BINGE WATCHING NETFLIX We’ve all been there. More than once I’d wager. In fact, at least once a month I catch justdon’twannadoanything-itis. It would be so easy to give in to the couch. But that’s not how leaders behave. That’s not how successful business owners behave. AND… It’s certainly not...

Duration:00:13:50

Key Business Metrics For Health & Wellness Clinic Owners [Ep. #116]

10/3/2019
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In this episode of The Profitable Practice Podcast, I share the clinic business metrics I and all my coaching clients track to measure their overall business growth and success. LET’S BREAK DOWN THE MOST IMPORTANT METRICS FOR TRACKING YOUR CLINIC GROWTH! As a clinic owner, you have a lot more things to track than a simple associate. You are responsible for the overall running of the clinic – and that means ensuring it is running well and profitably for everyone involved....

Duration:00:22:12

6 KPI's To Measure Your Business Performance For Self-Employed Health & Wellness Practitioners [Ep.#115]

9/26/2019
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In this episode of The Profitable Practice Podcast, I share the 6 business metrics I have all my associates and clients track to measure their business growth and success. LET’S BREAK DOWN THE MOST IMPORTANT NUMBERS FOR TRACKING YOUR BUSINESS GROWTH! As a business owner, it is imperative you get feedback on how your business is growing… this let’s you know what’s working so you can decide what to do more of, and what to cut. Businesses don’t grow like plants do… It’s not...

Duration:00:20:40

Transitioning From Graduate To A Working Health Practitioner? Here's How To Make It As Easy As Possible [PPP #114]

9/19/2019
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In this episode of The Profitable Practice Podcast, I talk about how to make the transition from student to working practitioner as easy as possible for yourself. LET’S SHUT DOWN THE UNNECESSARY STRESS AND OVERWHELM OF STARTING YOUR PRACTICE! It’s been my personal project these last few months to talk with as many folks in our industry as I can about their experience in business ownership. What I’m hearing is there is an AMAZING amount of pressure on a new grad transitioning...

Duration:00:18:05

How To Negotiate An Amazing Contract and PROFIT – For Health Practitioners [PPP #113]

9/12/2019
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In this episode of the Profitable Practice Podcast, I discuss the nuts and bolts of negotiating a contract with a clinic owner. I have experience on both sides of the table here, so thought I'd share my views on what makes a great win-win contract. Learn What The Key Parts You Should Be Paying Attention To When Negotiating Your Contract One of the reasons I decided to publish this episode NOW, is because a lot of new graduates are facing this challenge, now that licensing exams are...

Duration:00:29:51

Why NOT to Barter Your Services With Colleagues [PPP #112]

9/6/2019
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In this episode of the Profitable Practice Podcast, I discuss my experience of getting burned by a service trading arrangement with another practitioner. Since then, I believe to barter your services with colleagues as a healthcare professional is bad business. Bartering services with colleagues is bad business, in my experience. One of the reasons I create this podcast, is that I wish someone could have pulled me aside when I was just getting started in practice and guided me...

Duration:00:12:15

The Basics of a New Patient Welcome Process [PPP #111]

8/29/2019
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In this episode of the Profitable Practice Podcast, I discuss the elements of a basic onboarding process for your new patients. Having a clear, well thought out process for welcoming new patients to your practice is KEY to making a good first impression and building trust with your new patient. :) How you welcome new patients into your practice can make it easy for him/her to become a life-long patient or break your relationship and send them looking for someone else. There are 4...

Duration:00:25:40

The 4 Key Pieces You Need To Have In Place Before You See Your Very First Patient [PPP#110]

8/21/2019
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In this episode of the Profitable Practice Podcast, I discuss the 4 key marketing strategies you should have in place before you even see your first patient. Think about it like your marketing start-up checklist. :) If you want to be busy with patient visits during the first weeks of your new practice, you need some basic marketing systems up and running. The 4 items I discuss in today's episode are MUSTS to implement, no matter whether you are still a student, a new grad shopping for a...

Duration:00:23:29

New Grad? Here's The ONLY Thing You Need To Focus On To Grow Your Practice [PPP #109]

8/16/2019
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In this episode of the Profitable Practice Podcast, I discuss how trying to “specialize” or “niche” your practice right out of the gates is the WRONG strategy if you are a new grad wondering what to focus on to grow your practice. I also share what I recommend focussing on instead. 🙂 Specializing or niching yourself in the first 3 years of practice as a new grad is just bad business. This is the first in a series of podcasts on preparing yourself and your practice to take full advantage...

Duration:00:13:55

Streamlined Clinic Reception Operations: A Practitioner's Guide [PPP #108]

8/8/2019
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In this episode of the Profitable Practice Podcast, I share how I streamlined our clinic reception operations to the point that there is a seamless transition between myself and my admin staff. I share our 4 essential front desk processes and my leadership approach that keeps things on track as efficiently as possible. A streamlined clinic reception operations experience eliminates headaches, mistakes, and wasted time for you, your staff, and your patients. In discussing all the ways...

Duration:00:25:51

4 Good Business Reasons To Stay In Your Comfort Zone + Win $100 & Be Featured On The Podcast: PPP 107

8/1/2019
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With all the encouragement to push harder, grow faster, and stretch yourself out there, it can sometimes make you feel like routine and process are a bad thing! In this episode, I share 4 reasons why staying in your comfort zone is good business. Sometimes staying IN your comfort zone is the best thing you can do for your business. In fact, staying inside my comfort zone has been THE thing that got my practice to grow up to the six figure level. Did I have to work and hustle? Yes, of...

Duration:00:23:06

3 SALES KILLING LAUNCH MISTAKES FOR A GROUP PROGRAM: PPP 106

7/25/2019
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My latest launch was an epic failure! I mean it totally bombed. Tune in to walk through my de-brief together with me so you can avoid these launch mistakes for your next group program. Sometimes you can learn much more useful lessons from a story about how NOT to do things... this is one of those episodes. 3 Launch Mistakes that Can Kill Your Group Program After Countless Hours of Prep In this episode, I discuss the three biggest launch mistakes practitioners make for their group...

Duration:00:28:51