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Programmatic Digest's podcast

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The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Location:

United States

Description:

The Programmatic Digest, hosted by Helene Parker, is a 35-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Language:

English


Episodes

29. How To partner With Programmatic and Digital Media Vendors Tyler Bryant

4/14/2021
In the Sensei's Corner this week, we welcome Tyler Bryant, the digital media director at RPM advertising, specializing in the travel vertical and other highly regulated industries. They have a wide range of clientele that includes brick and mortar casinos and produce television commercials for today's popular brand empire. Connect with: Tyler Bryant: LinkedIn | Website | Email Programmatic Digest podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter |...

Duration:00:59:48

28. Nishant Desai Shares Applicable Tips To Prepare Your Strategy for Cookie Deprecation

4/7/2021
In the Sensei's Corner this week, Nishant Desai, the director of technology and operations at Xaxis is back with some major updates (this is a follow-up from Episode 27). Before working for Xaxis, Nishant was in tech support for the ad server and then moved into the client solutions for the company 24/7 real media. In 2014, Xaxis and 24/7 merged, and Nishant moved into technology and operations, where he has been working for almost fourteen years and now heads up the grid. Today's episode is...

Duration:00:30:20

27. Historical Background on Cookie Targeting with Nish Desai

3/31/2021
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology, and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on...

Duration:01:03:28

26. We Discuss The Post-ish Pandemic Consumer Behavior with Alexis Day

3/24/2021
In the Sensei’s Corner this week, we welcome back Alexis Day, the co-founder of digital X media, also known as dXm. dXm, a female black-owned company, is a subscription-based agency where companies get access to expert marketing resources to support media planning, buying, operations, and more. Connect with: dXmLinkedInInstagramBut Content is QueenContactShownoteWebsiteWebsiteLinkedInTwitterInstagram

Duration:00:24:25

25. Re-Architecting and Unifying: Shiv from Uof.Digital defines it all

3/17/2021
In the Sensei's Corner this week, we welcome back Shiv Gupta, a former executive who has worked in the ad tech space for over ten years. Soon after graduating college, he worked for Ad.com, also known as AOL, as part of the operations team. He moved on to Criteo, where he worked as the VP for sales in the eastern region of the United States. Soon after, he started his own company called; UofDigital, where they focus on bringing structured education to the industry and empowering individuals...

Duration:00:29:44

24. Is Facebook Building A Nation State, And Other Things You Should Know About Small Business Marketing

3/10/2021
In the Sensei’s Corner this week, we welcome back Robert Brill, who was on the podcast a few years ago. Robert Brill is the chief executive officer of Brill Media, an advertising firm whose core business model helps marketers advertise without spending a fortune. Spending over ten years in the digital advertising business, Robert saw how massive brands such as Sony, Disney, Bacardi, and more could take off through the programmatic ecosystem and flourish with their advertisements. Brill Media...

Duration:00:40:13

23. What You Need to Know About The State of ConnectedTV and Streaming Videos with Gabriel Cohen

3/3/2021
In the Sensei’s Corner this week, we welcome back Gabriel Cohen, Account Director at SpotX, a video ad tech company. Gabriel has spent the last decade working in advertising and marketing and moved over to the sales side with SpotX. Now he helps clients understand the ever-changing video landscape and provides them the support they need to tape into inventory at scale and make it measurable and scalable for them. This week we refer to the following articles/resources: Anheuser Busch...

Duration:00:31:15

22. What do Cookie Deprecation and Streaming Video have in Common? Rocky Merchant joins us to discuss

2/24/2021
In the Sensei’s Corner this week, we welcome Raquel "Rocky" Merchant, Senior ​Display Manager at PayPal. As we continue to brace through the effect of the Coronavirus outbreak, Rocky and I discuss her work as a #paidmedia strategist for #PayPal including in programmatic buying. As well as exploring other digital activations that PayPal is/may consider as media opportunities, she has been working in partnership with brands and global teams to share best practices on Supply Path Optimization...

Duration:00:35:29

21. Stephanie Smith Shares Valuable Tips on Brands Connecting To Consumers During The Coronavirus Outbreak

4/22/2020
In the Sensei’s Corner this week, we welcome Stephanie Smith, Chief Insomniac at digital Insomnia. As we continue to brace through the effect of the Coronavirus outbreak, Stephanie and I discuss how some brands are positively shifting the dynamic of this time into connecting with their customers. She shares some valuable tips and explains how this could be an important time for some brands to continue investing in media. We did not directly refer to any articles but I pulled the following...

Duration:00:27:33

20. First Party Consent vs. Third Party Cookies, Mike Hauptman from AdLib explains

4/16/2020
In the Sensei’s Corner this week, Mike Hauptman CEO & Founder of AdLib explains any correlation and potential solution between first-party consent and third-party cookies. This week, we discuss the following article: First-Party Consent Can Replace Third-Party Cookies Connect with: LinkedInWebsiteContactShownoteWebsiteWebsiteLinkedInTwitter Instagram

Duration:00:19:39

19. Media Consumption & Trends During The Coronavirus Outbreak With Gabriel Cohen

4/8/2020
In the Sensei’s Corner this week, we welcome Gabriel Cohen, Account Director at SpotX. He is a true programmatic sensei and is going over the latest in media consumption including ConnectedTV and TV viewership, media trends and spend, and any opportunities affecting our programmatic and digital industry during the Coronavirus (Covid-19) outbreak. This week, we refer to the following articles/resources: The Effect of COVID-19 and How Advertisers Can Adapt: March 12-18, 2020 Local TV,...

Duration:00:23:33

18. A Uof Digital Takeover!

4/1/2020
It's a Uof Digital Takeover!!! Shiv Gupta, founder of the Uof Digital, is reviewing news headlines pulled from the Uof Digital weekly newsletter. He recaps, explains, and gives us his POV on each of the following: GroupM Partners With Index Exchange As Hold Cos Lean Into SSPsCan Quibi Live Up To Its $1.75 Billion Valuation?Exclusive: CEO of AT&T ad unit Xandr resigns - sourceTikTok opens up to programmatic with The Trade Desk deal Connect with: LinkedInWebsite NEWSLETTER SIGN...

Duration:00:11:08

17. ConnectedTV Fraud and Supply Inventory Brand Safety With Shelley Stone

3/25/2020
In the Sensei’s Corner this week, we welcome Shelley Stone, Digital Media Strategist at BRKThru Digital. She has over 9 years of experience in the programmatic industry and is going over Do's and Don't's regarding connectedTV fraud and supply inventory brand safety. This week, we discuss the following articles: Practical Ways To Protect Campaigns And Staunch Growing CTV Ad FraudOnline advertisers should evolve from 'brand safety' to 'brand suitability' Connect...

Duration:00:30:53

16. LaToya Shamboo Explains Data Privacy And What It Means for Social And Influencer Marketing

3/18/2020
In the Sensei’s Corner this week, we welcome LaToya Shamboo, CEO and Founder of Black Girl Digital, a premium black female marketing and influencers agency where we explain how some changes in the regulation of data privacy is affecting social and influencer marketing. This week, we discuss the following article: FDA to Study Perceptions of Instagram Influencers and Their Disclosures Additional Resources discussed: Starting the Decade by Giving You More Control Over Your PrivacyBuilding a...

Duration:00:30:07

15. Initial Look into IAB's Project REARC and more, with Kolin Kleveno

3/11/2020
In the Sensei’s Corner this week, we welcome Kolin Kleveno, the SVP, Head of Programmatic at 360i. This week, we discuss the following articles: The IAB Tech Lab Has a Campaign Strategy to Educate the Public About Ad Tech Ad Tech Is Trying to Rebuild the Industry From the Ground Up Connect with: LinkedInWebsiteContactShownoteWebsiteWebsiteLinkedInTwitter Instagram

Duration:00:25:16

14. DMEXCO Highlights With Matt Prohaska

9/22/2019
In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head...

Duration:00:33:24

13. Contextual Targeting 2.0 With Sean Burke

9/18/2019
In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech,...

Duration:00:41:35

12. Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

9/11/2019
In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior...

Duration:00:33:38

11. Google Calling On Your Clients? Amy Hebdon Tells Us More

8/27/2019
In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame TargetingThe Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse. She...

Duration:00:36:25

10. Solo Episode Highlighting Performance Metrics And More!

8/21/2019
This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with: ContactWebsite ShownoteWebsiteLinkedInTwitter

Duration:00:14:41