The Programmatic Digest

En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos.

Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.

En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.

It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:24 - In the first years of your programmatic career 00:02:17 - 2 Wins and A Challenge 00:11:41 - How to distinguish between Junior and Senior level 00:14:38 - The upgrades list you need to know as you climb up the corporate ladder 00:22:10 - Helene’s thoughts about Brett’s list 00:27:04 - The communication piece 00:28:45 - Master Troubleshooting 00:29:53 - The biggest difference between a Senior and Director level 00:34:21 - Most people leave due to poor leadership 00:38:50 - The moment experience matters 00:41:49 - Something Directors are lacking and how to fix it 00:47:55 -Directors need to have a learning mindset 00:51:36 - Limitation between urgency and productivity 00:55:07 - How to connect with Brett Middleton 🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟 Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint: You will save close to 40% OFF) Guest Information: Brett Middleton The Daily Progger | LinkedIN Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:39 - 2 Wins and a Challenge 00:06:11 - How Helene and Niels met 00:07:15 - Introducing Niels 00:10:44 - Niels thoughts about going cookieless 00:11:44 - Should we retire or expire the term cookies 00:16:39 - 2nd Party Data 00:14:36 - Customize and Specialize 00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective 00:22:15 - Identifying the different identity partners 00:29:41 - Spotting the probabilistic and deterministic data 00:31:56 - Should the solution be different depending on the diversity of the audience campaign? 00:37:00 - IB Seller-defined audience 00:41:22 - How realistic is taxonomy? 00:44:59 - HOw taxonomy would look between the publisher and the SSP 00:48:04 - One thing you wish you knew then that you know now Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Niels Claes LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:35 - What this episode is about 00:01:02 - Introducing Tomer Treves 00:03:59 - Defining Tomer Treves’ job to a 5 year-old 00:04:41 - The publisher’s point of view 00:08:33 - Time is a commodity 00:10:17 - Publisher’s view about open exchange to private deals 00:14:36 - Customize and Specialize 00:17:50 - 3 Things you need to know about the publisher side of programmatic 00:24:08 - Fun fact about Tomer Treves 00:26:20 - What would Tomer say to his younger self given the chance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Tomer Treves LinkedIn Company Website Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:06 - Recap of the Programmatic Well-Being Series 00:02:05 - Optimization Bootcamp 00:04:06 - Topics for the masterclass 00:05:12 - Building your own pipeline 00:06:07 - Frequency and Recency 00:09:12 - Reasons to join the masterclass 00:15:28 - Technical and Soft skills you need in programmatic advertising 00:16:56 - The fundamental job of a programmatic trader 00:18:36 - Optimization 00:20:34 - Tracking and Strategizing 00:21:41 - Soft Skills you need in programmatic Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que traen al mercado: EPL Media.

Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:25 - Recap of the previous episodes in this series 00:01:05 - What this episode entails 00:01:43 - The grass you stand on should be green enough since you’re the one pouring water. 00:03:51 - Does agency size matter? 00:05:03 - How teams are setup 00:12:50 - Optimization Series March 2023 00:16:05 - Pros and cons of different staffing models. 00:21:44 - Why are there a lot of burnt out and frustrated traders out there 00:22:04 - Brett’s thoughts about the secon staffing model 00:23:01 - Helene’s Bonus Staffing Model 00:29:34 - The feeling of having to touch multiple channels 00:30:12 - A bonus staffing model from Brett 00:32:45 - Helene’s thoughts about a staffing model with silos 00:37:27 - Mistakes are lessons 00:39:22 - When and why hire freelancers 00:41:11 - If the PNL doesn’t allow a junior and senior staffing 00:48:41 - Words of Wisdom from Brett Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brett MiddletonThe Daily Progger| Meet Our Team: Hélène Parker - Chief Programmatic CoachWebsite| LinkedIn|Twitter|The Reach & Frequency CourseProgrammatic Digest -Youtube| LinkedIn|InstagramAlexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:01:15 - Who is Brett Middleton 00:03:30 - Brett’s college journey 00:06:17 - 2 wins and a challenge 00:10:40 - Why do people feel burnt out 00:14:07 - Steps someone can take to avoid burnout 00:19:14 - How to get started when you don’t have a background in programmatic 00:29:08 - Errors as opportunities 00:31:49 - The use of STF reduces human errors 00:36:33 - Don’t make it hard on yourself 00:42:42 - C.A.M.P.A.I.G.N. 00:45:30 - How traders think about performance optimization 00:48:08 - Using STFs for Quality Assurance Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brett Middleton The Daily Progger | Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:00:34 - What’s this series about? 00:01:20 - Who is Brett Middleton 00:03:01 - How Brett got to programmatic 00:05:55 - Defining Brett’s work to a 6-year-old 00:09:51 - Top challenges we go through in programmatic 00:16:12 - Why is it hard to access education? 00:24:22 - What makes it feel like a lone island to be in programmatic 00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company 00:31:34- Reasons Brett loves his current job 00:35:35 - The importance of community in programmatic 00:39:06 - Programmatic is hard Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Brett Middleton The Daily Progger Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.

Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams. From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams. About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching. Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department. Interested in training or hiring programmatic juniors? Book a Free Call Timestamp: 00:01:58 - Getting to know Matt Barash 00:04:43 - Programmatic Meetup 00:10:16 - Building your Team 00:12:10 - Great Managers = Great Teams 00:15:05 - Company Culture 00:16:52 - Aligning with Employee Milestones 00:20:40 - DiSC Assessment 00:22:53 - Lack of Employee Talent 00:30:47 - Multi-generational Team Members 00:35:11 - Last Remarks Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz Guest Information: Matt Barash LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic Coach Website | LinkedIn | Twitter | The Reach & Frequency Course Programmatic Digest - Youtube | LinkedIn | Instagram Alexa Gabrielle Ramos - Podcast Editor Instagram | Website | LinkedIn S and S Creative Media - Podcast and Media Manager Instagram | Website | LinkedIn Let’s keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter Join our waitlist to find out when the next Optimization Masterclass is happening www.heleneparker.com/optimizationmasterclass Also take a moment to check out: How To Optimize Data Segment: https://youtu.be/boj0SJF5kn8 Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q

Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program. Timestamp: 00:01:11 - Who is Lynzee Horton 00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio 00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program 00:03:46 - What you need to know about the Reach and Frequency Program 00:05:36 - Lynzee’s experience with the Reach and Frequency Program 00:09:25 - Helene’s tip that impacted Lynzee the most 00:12:33 - Leveraging the free tools you have 00:16:40 - Growing your network 00:17:35 - Lynzee defines Programmatic Media to a 5 year-old 00:18:54 - What can improve in the program 00:20:44 - Why should anybody join the program 00:22:20 - Fun Fact about Lynzee Horton 00:23:40 - Words of Wisdom from Lynzee Horton Guest Information: Lynzee HortonLinkedIn|Instagram Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn

En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.

Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate. Timestamp: 00:01:41 - Who is Elayseah 00:02:59 - Elayseah’s dream job 00:03:55 - Defining recruitment to a 5-year old 00:04:28 - Difference between talent acquisition and recruiting 00:07:38 - Top mistakes a hiring manager is doing 00:10:33 - Benefits of working with a recruiter 00:14:12 - Tips for candidates 00:16:58 - Common mistakes she sees when talking to candidates 00:19:27 - What excites her in recruiting for the programmatic field 00:20:32 - How Elayseah knows the candidate is not a good fit 00:26:43 - When should they start reaching out to a recruiter Guest Information: Elayseah Woodard LinkedIn Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn

After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies. Timestamp: 00:01:03 - Who is Ravit Ross 00:02:37 - Ravit’s work experience 00:04:38 - Defining Ravit’s job to a 5-year old 00:08:16 - What’s affected by the Google cookie deprecation issue 00:11:49 - Where we stand on privacy on mobile devices 00:14:42 - Advise to people in the field to ensure the privacy of users 00:16:59 - Ravit’s recommendation on dealing with providers that give fluff 00:18:50 - Addressing limitations in measurements 00:20:35 - 3 actionable insights 00:22:34 - A fun fact about Ravit Ross Guest Information: Ravit RossLinkedIn|Email Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn

This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety. Timestamp: 00:01:22 - Who is Seraj Bahrwani 00:04:38 - Talking about the consumer journey 00:11:45 - The Journey Metaphor 00:13:04 - Democratizing programmatic advertising 00:13:17 - There should be no limits on what people want to run 00:14:45 - Communicating the end results to clients 00:17:34 - The currency is in the results driven from it 00:22:13 - Unduplicated reach explained 00:25:55 - Discussing customer propensity 00:27:46 - Messy Middle Loop 00:29:42 - Awareness of education 00:30:25 - One thing you should remember from this episode 00:33:17 - One thing Seraj wishes he knew then that he knows now Guest Information: Seraj BharwaniLinkedIn|Twitter The Journey Insider podcast Journey Insider Podcast: Transformational stories in marketingCSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.Illuminaries Forum – Illuminaries Series - Episode 1: A vision for a vibrant future of advertisingEpisode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the ‘Vision for a Vibrant Future of Advertising’. Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn

In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021) Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021. Timestamp: 00:00:28 - Who is Nish Desai 00:03:06 - The challenges to face with Google’s announcement 00:07:51 - Browser-based ID solutions 00:10:33 - How realistic is the browser-based ID solution 00:15:06 - The effect of this change on Nish’s team’s strategy 00:19:08 - Changes with traders 00:21:10 - An experience wherein he saw DEI being done wrong 00:23:00 - Fun facts about Nish Desai 00:25:41 - The latest book he read 00:26:37 - Advice for new people in the industry Guest Information: Seraj BharwaniLinkedIn Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn

This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully. Timestamp: 00:01:17 - Who is Julio Monzon 00:02:53 - Company culture 00:04:05 - Diversity within the company 00:04:21 - Does the way he runs the business affect recruitment? 00:06:34 - Employee engagement 00:12:15 - Explosive Growth 00:13:47 - Interview Questions 00:16:58 - DiSC Assessment 00:19:48 - Something Julio’s most excited about in the industry 00:23:25 - A fun fact about Julio 00:24:15 - A place Julio visited that was unexpectedly amazing 00:26:05 - Julio’s biggest what if 00:27:54 - What would you tell your younger self? Guest Information: Julio MonzonLinkedInMonetizeMore LinkedIn|Website Meet Our Team: Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn