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Programmatic Digest

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The Programmatic Digest, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

The Programmatic Digest, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
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Location:

United States

Description:

The Programmatic Digest, hosted by Helene Parker, is a 20-30 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.

Language:

English


Episodes

DMEXCO Highlights With Matt Prohaska

9/22/2019
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In the Sensei’s Corner, we welcome Matt Prohaska, CEO and Principal of Prohaska Consulting. This week, we discuss everything DMEXCO, including the following articles: What We Learned at Dmexco 2019, Ad Tech’s Week in the Spotlight ‘There’s a big question mark’: At Dmexco, ad tech braces for the challenges ahead What’s in and out at Dmexco 2019 Matt Prohaska is a 26-year media veteran and consulting executive to leading digital media and advertising technology firms and executives. As head...

Duration:00:33:24

Contextual Targeting 2.0 With Sean Burke

9/18/2019
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In the Sensei’s Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: ‘It’s a balancing act’: Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech,...

Duration:00:41:35

Rob Brill Walks Us Through The State Of Data, Hyperlocal Targeting, And More!

9/11/2019
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In the Sensei’s Corner, we welcome Rob Brill from Brill Media. This week, we discuss the following articles: Despite Its Risky Reputation, In-App Advertising Is More Popular Than Ever Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CT The Big Story: Targeting Targeted Google Chrome Will Protect Programmatic As It Enhances User Privacy Omnicom Jumps On LinkedIn Audience API For Platform Data It Can Actually Use Robert is the Founder and CEO of BrillMedia.co. He held senior...

Duration:00:33:38

Google Calling On Your Clients? Amy Hebdon Tells Us More

8/27/2019
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In the Sensei’s Corner this week, we welcome Amy Hebdon from Paid Search Magic. This week, we discuss the following articles: Don’t Blame TargetingThe Simple Reason Why Your B2B Lead Gen Conversion Rates Are Completely Wrong Google Ads is Emailing Accounts That Haven’t Switched to Automated Bidding Prepare to say goodbye to average position in Google Ads on September 30ARF: The Price Consumers Put On Their Data Amy is the co-founder of Paid Search Magic, a Seattle based SEM powerhouse....

Duration:00:36:25

Solo Episode Highlighting Performance Metrics And More!

8/21/2019
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This week, we are looking back on how we've been performing since the show officially launched on July 10th. Helene Parker, the host of the Programmatic Digest podcast, shares the key metrics, challenges with show production, and opportunities with post promotional effort. Giving out a couple of shoutouts and sharing the upcoming months' goals to continue improving every episode. Connect with: ContactWebsite ShownoteWebsiteLinkedInTwitter

Duration:00:14:41

Ana Milicevic Tells Us About AdWeek's Nextech Conference

8/14/2019
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In the Sensei’s Corner this week, we welcome the Khaleesi of DMPs, Ana Milicevic from SparrowAdvisors. This week, we dive into the highlights and lowlights of AdWeek's inaugural Nextech conference. She gave us the rundown on the panel she participated in and explained why Brands Could ‘Kneecap’ Themselves Without the Right Talent on In-House Programmatic Teams. We discussed the transparency challenges we face and How Advertisers Are Untangling the Programmatic Supply Chain. We reviewed...

Duration:00:46:16

Susan Wallace explains why and how Flex teams help fill in the blanks

8/7/2019
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In the Sensei’s Corner this week, we welcome Susan Wallace, Director of Programmatic Business Solutions at Omnicom Media Group. This week, we dive into ANA Highlights In-House Agency Growth, Concerns. 63% of ANA members are concerned about keeping talent energized and 44% are concerned about attracting top tier talent. Walmart reshuffles leadership for better integration of digital and physical stores. Have you ever been part of a team merging into another? Getting comfortable with...

Duration:00:44:59

Is Voice Going Programmatic? Chief Optimizer, Matthew Silverman discusses

7/31/2019
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In the first segment, we are doing things a little different where this week’s digital expert Matthew Silverman is going to discuss a few articles instead of couple topics. This week, we dive into LinkedIn's newest update. Is Voice going programmatic? Not so fast ninja! It's more complex than it sounds but not impossible. Spends Forecast on Local traditional media is still at 60%, any surprise? Mobile purchases will grow 28.9% this year and account for 37% of overall retail sales growth....

Duration:00:41:49

Frost Prioleau discuss why 24% of us use location-based targeting for offline measurement.

7/24/2019
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This week, we discuss Washington Post's new contextual beast - Zeus. Is IGTV the new YouTube? Some YouTubers are using IGTV as a testbed. Despite all rumors, Netflix will remain "Ad-Free". Were you part of the 80 million users of the FaceApp? Not us, we did not fall into the Russian trap. COPPA might be getting another review by the FTC, stay tuned as this law affects programmatic ninjas every day. Later on, Frost Prioleau joins us in the Sensei’s Corner to discuss research results from a...

Duration:00:27:48

Facebook's New Transparency Tool & Holiday Shopping Trends With Ashley Stephenson

7/17/2019
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This week, we discuss P&G’s latest short film “The Look”. Firefox is considering joining Safari’s club with blocking third-party tracking on browsers. #MTA is Ninth Decimal first multi-touch attribution solution. Bacardi is dancing and celebrating Brazilian pop start Anittta in new commercial “Make It Hot”. Make room for LinkedIn’s new and refreshing look! and lastly, is California considering amending the CPPA? Later on, Ashley Stephenson joins us in the Sensei’s Corner to discuss a...

Duration:00:43:26

Navigating Through Google's and Waze's partnership with Alexis Day

7/10/2019
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This week, we discuss the new acquisition of Flywheel by WP Engine after recent partnership with HubSpot. Brace yourself! Ads are coming to your IG Explore tab. A new bill to rid of political bias for Tech companies is going to shake things up or is it? ConnectedTV continues to grow at 13% YOY and Roku is still going strong with 30% of those sales. 40% of consumers say Remarketing annoys and 46% said it prompts concerns about privacy. Do targeted ads have the same impact on the Sell side as...

Duration:00:41:56

Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part II

7/10/2019
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This week, we discussed how 53% of consumers think Brands are not as transparent and 63% agree they trust what influencers say about brands more than what brands say about themselves. DV360 is coming out with two new rich media, the Swirl (3D display ad) and extended YouTube Live streams. Spotify announced that advertisers can now target Spotify Free podcast listeners by topic categories, including lifestyle and health, business and technology, and comedy. The U.S. Women’s National Team’s...

Duration:00:31:30

Why Diversity and Inclusion Matter as Programmatic Ninjas with Sanarr McLaughlin - Part I

7/10/2019
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This week, we discussed the new integration with Scarborough and Nielsen’s cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr...

Duration:00:20:56

Quick Intro to the Programmatic Digest Podcast

6/16/2019
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Welcome to episode 1, we are introducing the podcast's mission and goal, what to expect, and a little background about the host Helene Parker, your programmatic sensei. LAUNCH is JULY 10TH 2019 Connect with: EmailWebsiteShownoteWebsiteLinkedInTwitter

Duration:00:07:50