
The Programmatic Digest
Business & Economics Podcasts
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Location:
United States
Description:
The Programmatic Digest, hosted by Helene Parker, is a 25-45 minutes weekly podcast rounding up fresh, top programmatic and digital headlines from our preferred digital media sources. It is also going to feature educational interviews with experts in the industry, like yourself.
Twitter:
@iamheleneparker
Language:
English
Episodes
S13 - Petal Ads, una Nueva Propuesta de Programmatic con Omar Aguilar
5/25/2023
En este episodio invitamos a Omar Aguilar que es el actual Head of Agencies para Latam de Petal Ads. Esta vez pudimos explorar los distintos productos, formatos y el comportamiento de las audiencias de los usuarios de Huawei. Omar nos trae su expertiz de varios años en la industria para hacer un desglose impecable de esta plataforma que apunta a que todos los publishers y media buyers de nuestra región puedan innovar en la propuesta. Nos da muchísimos tips de estrategias y usos practicos.
Duration:00:41:01
S12 - Programmatic Cinema y Barracuda University - Ricardo Izquierdo
5/4/2023
Les presentamos un nuevo espacio de aprendizaje de programmatic en español: https://barracudamedia.com.mx/en/barracuda-university y además un nuevo producto de Cinema Programmatic, Ric, viene con todo su expertiz a darnos una linda clase de productos nuevos.
Duration:00:41:01
S11 - Data y Soluciones No-Code con Juan Bello, Co-Founder de Porter Metrics
4/13/2023
En este episodio nos salimos aún mas del mundo programmatic para hablar sobre unas de las necesidades más grandes que se tiene a la hora de mostrar resultados: reportes y métricas. Junto a Juan discutimos sobre el integrador de looker studio: Porter con acento local para ayudarlos a mejorar este aspecto con clientes de marketing/ e-commerce. Además tuvimos una charla sobre tendencias para 2023.
Duration:00:32:10
125. Programmatic Ninja Well-being Series: Professional Requirements For Juniors to Seniors To Directors
4/4/2023
It’s the final episode of our Programmatic Ninja Well-being Series, and Brett is joining us to share his programmatic wisdom on how to grow in your career. We outline how to develop key specific skills from a junior level to senior to director. What better way to end this series than sharing tips on how you can level up your programmatic game and climb the ladder. Join Brett and Helene as they share how you can move from junior to senior to director level effectively.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:25 - Recap of the previous episodes in this series
00:01:24 - In the first years of your programmatic career
00:02:17 - 2 Wins and A Challenge
00:11:41 - How to distinguish between Junior and Senior level
00:14:38 - The upgrades list you need to know as you climb up the corporate ladder
00:22:10 - Helene’s thoughts about Brett’s list
00:27:04 - The communication piece
00:28:45 - Master Troubleshooting
00:29:53 - The biggest difference between a Senior and Director level
00:34:21 - Most people leave due to poor leadership
00:38:50 - The moment experience matters
00:41:49 - Something Directors are lacking and how to fix it
00:47:55 -Directors need to have a learning mindset
00:51:36 - Limitation between urgency and productivity
00:55:07 - How to connect with Brett Middleton
🌟 New Reach and Frequency™️ program starting April 15th and we have space for 9 more people🌟
Register at https://www.reachandfrequency.online/Joinnow and enjoy a special early bird pricing (hint: You will save close to 40% OFF)
Guest Information:
Brett Middleton
The Daily Progger | LinkedIN
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:57:01
124. Live From the Community Call with Niels Claes on the Topic of Identity from a Publisher’s perspective
3/28/2023
This is a special episode not only because we are joined by Niels Claes, but also because it is a sneak peek on how we do our community calls and share knowledge about programmatic. We talk about everything you need to know about identity in the publisher’s perspective, which is beautifully explained by Niels Claes.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:39 - 2 Wins and a Challenge
00:06:11 - How Helene and Niels met
00:07:15 - Introducing Niels
00:10:44 - Niels thoughts about going cookieless
00:11:44 - Should we retire or expire the term cookies
00:16:39 - 2nd Party Data
00:14:36 - Customize and Specialize
00:18:13 - How Google affects a lost of aspects in programmatic and solutions in the publisher’s perspective
00:22:15 - Identifying the different identity partners
00:29:41 - Spotting the probabilistic and deterministic data
00:31:56 - Should the solution be different depending on the diversity of the audience campaign?
00:37:00 - IB Seller-defined audience
00:41:22 - How realistic is taxonomy?
00:44:59 - HOw taxonomy would look between the publisher and the SSP
00:48:04 - One thing you wish you knew then that you know now
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Niels Claes
LinkedIn
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:52:11
123. A Publisher's Point Of View with Tomer Treves at Adnimation
3/21/2023
For today’s episode, Tomer Treves of Adnimation is joining us. We’ll be discussing the publisher’s point of view like monetizing from the back end. As Tomer expresses the publisher’s perspective, I will be sharing the buyer’s perspective.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:35 - What this episode is about
00:01:02 - Introducing Tomer Treves
00:03:59 - Defining Tomer Treves’ job to a 5 year-old
00:04:41 - The publisher’s point of view
00:08:33 - Time is a commodity
00:10:17 - Publisher’s view about open exchange to private deals
00:14:36 - Customize and Specialize
00:17:50 - 3 Things you need to know about the publisher side of programmatic
00:24:08 - Fun fact about Tomer Treves
00:26:20 - What would Tomer say to his younger self given the chance
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Tomer Treves
LinkedIn
Company Website
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:30:02
122. Sharpen Your Programmatic Skill with This Optimization Bootcamp
3/14/2023
Today’s episode serves as a small break to our Programmatic Ninja Well-being Series, which is the perfect time to recap what we’ve talked about so far. I also share why you need to join the optimization bootcamp and the topics for the masterclasses to give you a taste of what it has in store for you! Moreover, I share the technical and soft skills needed in the programmatic industry.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:06 - Recap of the Programmatic Well-Being Series
00:02:05 - Optimization Bootcamp
00:04:06 - Topics for the masterclass
00:05:12 - Building your own pipeline
00:06:07 - Frequency and Recency
00:09:12 - Reasons to join the masterclass
00:15:28 - Technical and Soft skills you need in programmatic advertising
00:16:56 - The fundamental job of a programmatic trader
00:18:36 - Optimization
00:20:34 - Tracking and Strategizing
00:21:41 - Soft Skills you need in programmatic
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:23:54
S10 - La Solución Integral de E-Planning con Francisco Ortiz
3/6/2023
En este episodio veremos una de las soluciones mas integrales de programmatic tanto para los publishers como anunciantes que además tiene un sello made in LATAM. Junto a Francisco tuvimos una enriquecedora charla sobre los distintos challenges que enfrenta la industria y una nueva solución que traen al mercado: EPL Media.
Duration:00:42:02
121. Programmatic Ninja Well-being Series: How To Setup a Programmatic Team For Success
2/28/2023
Day 3 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talk about how to setup a programmatic team successfully – the option of staffing. This episode will teach you when to hire or to book a freelancer.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:25 - Recap of the previous episodes in this series
00:01:05 - What this episode entails
00:01:43 - The grass you stand on should be green enough since you’re the one pouring water.
00:03:51 - Does agency size matter?
00:05:03 - How teams are setup
00:12:50 - Optimization Series March 2023
00:16:05 - Pros and cons of different staffing models.
00:21:44 - Why are there a lot of burnt out and frustrated traders out there
00:22:04 - Brett’s thoughts about the secon staffing model
00:23:01 - Helene’s Bonus Staffing Model
00:29:34 - The feeling of having to touch multiple channels
00:30:12 - A bonus staffing model from Brett
00:32:45 - Helene’s thoughts about a staffing model with silos
00:37:27 - Mistakes are lessons
00:39:22 - When and why hire freelancers
00:41:11 - If the PNL doesn’t allow a junior and senior staffing
00:48:41 - Words of Wisdom from Brett
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Brett MiddletonThe Daily Progger| Meet Our Team:
Hélène Parker - Chief Programmatic CoachWebsite| LinkedIn|Twitter|The Reach & Frequency CourseProgrammatic Digest -Youtube| LinkedIn|InstagramAlexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:51:13
120. Programmatic Ninja Well-being Series: Minimizing Efforts and Increasing Automation
2/21/2023
Day 2 of our Programmatic Ninja Well-being Series, and Brett is still joining us and sharing his programmatic wisdom. Today, we talked about burnout and how to prevent it and using automation and QA to minimize human errors. Also, I will share the meaning and use of C.A.M.P.A.I.G.N.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:01:15 - Who is Brett Middleton
00:03:30 - Brett’s college journey
00:06:17 - 2 wins and a challenge
00:10:40 - Why do people feel burnt out
00:14:07 - Steps someone can take to avoid burnout
00:19:14 - How to get started when you don’t have a background in programmatic
00:29:08 - Errors as opportunities
00:31:49 - The use of STF reduces human errors
00:36:33 - Don’t make it hard on yourself
00:42:42 - C.A.M.P.A.I.G.N.
00:45:30 - How traders think about performance optimization
00:48:08 - Using STFs for Quality Assurance
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Brett Middleton
The Daily Progger |
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:59:26
119. Programmatic Ninja Well-being Series: Airing of the Grievance
2/14/2023
On the first episode of this special series, we are joined by Brett Middleton. We talk about the realities of being a programmatic ninja. We are spilling the tea and honestly showing how hard it is to be in programmatic. We also share a lot of valuable lessons, such as the number 1 reason why programmatic ninjas don’t stay in one company, why it feels like a lone island sometimes, the importance of community, etc.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:00:34 - What’s this series about?
00:01:20 - Who is Brett Middleton
00:03:01 - How Brett got to programmatic
00:05:55 - Defining Brett’s work to a 6-year-old
00:09:51 - Top challenges we go through in programmatic
00:16:12 - Why is it hard to access education?
00:24:22 - What makes it feel like a lone island to be in programmatic
00:29:01 - Number 1 reason why Programmatic Ninjas don’t stay in one company
00:31:34- Reasons Brett loves his current job
00:35:35 - The importance of community in programmatic
00:39:06 - Programmatic is hard
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Brett Middleton
The Daily Progger
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:44:17
S9 - Dinámicas de Trabajo entre Equipos con Ezequiel Rojas
2/10/2023
En este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.
Duration:00:38:54
118. Tips On Talent Retention With Matt Barash
2/7/2023
Today, we’re repurposing episode 57 as it is timely. We welcome Matt Barash, who has been in the advertising and technology industry for over 20 years. He has worked with companies such as Myspace, Forbes, and Newscorp. This week’s conversation will cover tips on building a great team from the ground up at a time when there is such a big push toward automation. Also, we share ways to encourage managers and employees to participate in company culture development and how DiSC Assessment can be used as a way to gear the way you put together a team or how you can understand your current teams.
From his opinion on the current recruiting style to multigenerational teams, Matt Barash is giving us a unique perspective on how to scale and grow teams.
About Us:
Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.
We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.
Hélène Parker has over 10 years of experience in programmatic media buying, servicing agencies and brands in activation, strategy and planning, and leadership. She now dedicates her time to recruiting and training programmatic traders while consulting companies on how to grow and scale a programmatic department.
Interested in training or hiring programmatic juniors? Book a Free Call
Timestamp:
00:01:58 - Getting to know Matt Barash
00:04:43 - Programmatic Meetup
00:10:16 - Building your Team
00:12:10 - Great Managers = Great Teams
00:15:05 - Company Culture
00:16:52 - Aligning with Employee Milestones
00:20:40 - DiSC Assessment
00:22:53 - Lack of Employee Talent
00:30:47 - Multi-generational Team Members
00:35:11 - Last Remarks
Interested in finding out if you are a fit for a career in digital advertising and programmatic?
Take our free Quiz: www.heleneparker.com/programmaticquiz
Guest Information:
Matt Barash
LinkedIn
Meet Our Team:
Hélène Parker - Chief Programmatic Coach
Website | LinkedIn | Twitter | The Reach & Frequency Course
Programmatic Digest - Youtube | LinkedIn | Instagram
Alexa Gabrielle Ramos - Podcast Editor
Instagram | Website | LinkedIn
S and S Creative Media - Podcast and Media Manager
Instagram | Website | LinkedIn
Let’s keep in touch:
Sign up to receive our weekly newsletter here:
www.heleneparker.com/newsletter
Join our waitlist to find out when the next Optimization Masterclass is happening
www.heleneparker.com/optimizationmasterclass
Also take a moment to check out: How To Optimize Data Segment:
https://youtu.be/boj0SJF5kn8
Join Our Slack Channel for programmatic ninjas looking to level up and build a network:
https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q
Duration:00:42:53
117. How This Yoga Therapist Got Started In Programmatic
1/31/2023
Lynzee is a yoga therapist with her own studio who delved into the programmatic field. She tells her story of quitting over a decade of corporate work to be an entrepreneur. As a dynamic person who is naturally curious about a lot of things, she was attracted to Helene’s energy and enthusiasm about programmatic media, which then led Lynzee to join the Reach and Frequency program.
Timestamp:
00:01:11 - Who is Lynzee Horton
00:01:47 - Lynzee Horton as a Yoga Therapist with her own studio
00:02:52 - Reason why Lynzee Horton joined the Reach and Frequency Program
00:03:46 - What you need to know about the Reach and Frequency Program
00:05:36 - Lynzee’s experience with the Reach and Frequency Program
00:09:25 - Helene’s tip that impacted Lynzee the most
00:12:33 - Leveraging the free tools you have
00:16:40 - Growing your network
00:17:35 - Lynzee defines Programmatic Media to a 5 year-old
00:18:54 - What can improve in the program
00:20:44 - Why should anybody join the program
00:22:20 - Fun Fact about Lynzee Horton
00:23:40 - Words of Wisdom from Lynzee Horton
Guest Information:
Lynzee HortonLinkedIn|Instagram Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:28:30
S8 - Monetización Gaming con Agustin Moyano
1/27/2023
En este primer parte de este episodio invitamos a Agustin Moyano, experto en monetización mobile a que nos cuente sobre las diferentes estrategias de waterfall y hedaer bidding para aplicaciones. A su vez nos explica las características de las posiciones en esta industria así como el funcionamiento de la venta de los espacios tanto en LATAM como en EEUU.
Duration:00:29:02
116. Common Mistakes To Avoid When Hiring Programmatic
1/24/2023
Elayseah Woodard is a recruiting and talent acquisition expert, and she’ll be talking about how to hire in the digital advertising space. This episode is perfect for you if you’re a hiring manager or a candidate.
Timestamp:
00:01:41 - Who is Elayseah
00:02:59 - Elayseah’s dream job
00:03:55 - Defining recruitment to a 5-year old
00:04:28 - Difference between talent acquisition and recruiting
00:07:38 - Top mistakes a hiring manager is doing
00:10:33 - Benefits of working with a recruiter
00:14:12 - Tips for candidates
00:16:58 - Common mistakes she sees when talking to candidates
00:19:27 - What excites her in recruiting for the programmatic field
00:20:32 - How Elayseah knows the candidate is not a good fit
00:26:43 - When should they start reaching out to a recruiter
Guest Information:
Elayseah Woodard LinkedIn Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:29:48
115. The Current State of Programmatic Mobile with Ravit Ross at Start.IO
1/17/2023
After a lot of scheduling work and despite the technical issues, we are joined by Ravit Ross from Start.IO. We’ll be discussing mobile-specific audience segmentation, mobile technology, mobile targeting technologies.
Timestamp:
00:01:03 - Who is Ravit Ross
00:02:37 - Ravit’s work experience
00:04:38 - Defining Ravit’s job to a 5-year old
00:08:16 - What’s affected by the Google cookie deprecation issue
00:11:49 - Where we stand on privacy on mobile devices
00:14:42 - Advise to people in the field to ensure the privacy of users
00:16:59 - Ravit’s recommendation on dealing with providers that give fluff
00:18:50 - Addressing limitations in measurements
00:20:35 - 3 actionable insights
00:22:34 - A fun fact about Ravit Ross
Guest Information:
Ravit RossLinkedIn|Email Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:25:58
114. Is Media Value Based On Currency or Measurement? Seraj Bharwani Address
1/10/2023
This week we are excited to welcome Seraj Bharwani. He talks about currency and measurement. Also, this episode is where he addresses the question: Is media buying based on currency or measurement? Along with these, Seraj also touched based on brand safety.
Timestamp:
00:01:22 - Who is Seraj Bahrwani
00:04:38 - Talking about the consumer journey
00:11:45 - The Journey Metaphor
00:13:04 - Democratizing programmatic advertising
00:13:17 - There should be no limits on what people want to run
00:14:45 - Communicating the end results to clients
00:17:34 - The currency is in the results driven from it
00:22:13 - Unduplicated reach explained
00:25:55 - Discussing customer propensity
00:27:46 - Messy Middle Loop
00:29:42 - Awareness of education
00:30:25 - One thing you should remember from this episode
00:33:17 - One thing Seraj wishes he knew then that he knows now
Guest Information:
Seraj BharwaniLinkedIn|Twitter The Journey Insider podcast Journey Insider Podcast: Transformational stories in marketingCSO Seraj Bharwani discusses transformational journeys in marketing with the ones who paved the way. Stay up to date on industry trends, gain actionable insights based on real campaigns and discover your own path to marketing success.Illuminaries Forum – Illuminaries Series - Episode 1: A vision for a vibrant future of advertisingEpisode 1: guest speakers Albert Thompson of Walter Isaacson and Hyun Lee-Miller of Good Apple join CSO Seraj Bharwani in discussing the ‘Vision for a Vibrant Future of Advertising’. Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:38:50
113. Historical Background on Cookie Targeting with Nish Desai
1/4/2023
In the Sensei’s Corner this week, we welcome Nish Desai, director of technology and partnership with Xaxis. Founded in 2011, Xaxis is a programmatic media company that empowers its clients to reach out to their customers through different touchpoints. Today’s episode was recorded just short of a year ago, and we discussed when Google first announced third-party cookies deprecation and the effects they can have on ad spending. Although Browser IDs will not be a tangible solution based on Google's latest announcement (in 2021), the conversation with Nish really brought up some historical explanation on Cookie targeting and additional resource to consider (in 2021)
Nish and I recorded an updated episode that will be published next with newer information based on the 1Q 2021.
Timestamp:
00:00:28 - Who is Nish Desai
00:03:06 - The challenges to face with Google’s announcement
00:07:51 - Browser-based ID solutions
00:10:33 - How realistic is the browser-based ID solution
00:15:06 - The effect of this change on Nish’s team’s strategy
00:19:08 - Changes with traders
00:21:10 - An experience wherein he saw DEI being done wrong
00:23:00 - Fun facts about Nish Desai
00:25:41 - The latest book he read
00:26:37 - Advice for new people in the industry
Guest Information:
Seraj BharwaniLinkedIn Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:28:58
112. Growing A Global Team Successfully with Julio Monzon
12/27/2022
This week we are excited to welcome Julio Monzon to the Sensei’s Corner! Julio is the President of MonetizeMore, which is a leading publisher monetization company helping digital publishers improve their ad operations and yield management practices. This week we are focusing on the topic of how to grow a global team successfully.
Timestamp:
00:01:17 - Who is Julio Monzon
00:02:53 - Company culture
00:04:05 - Diversity within the company
00:04:21 - Does the way he runs the business affect recruitment?
00:06:34 - Employee engagement
00:12:15 - Explosive Growth
00:13:47 - Interview Questions
00:16:58 - DiSC Assessment
00:19:48 - Something Julio’s most excited about in the industry
00:23:25 - A fun fact about Julio
00:24:15 - A place Julio visited that was unexpectedly amazing
00:26:05 - Julio’s biggest what if
00:27:54 - What would you tell your younger self?
Guest Information:
Julio MonzonLinkedInMonetizeMore LinkedIn|Website Meet Our Team:
Hélène Parker - Chief Programmatic CoachProgrammatic Meet Up|Website| LinkedIn|TwitterProgrammatic Digest -Youtube| LinkedIn|InstagramThe Reach & Frequency Course- Listeners get a 10% discount with codepodcast10Alexa Gabrielle Ramos - Podcast EditorInstagram|Website| LinkedIn S and S Creative Media - Podcast and Media ManagerInstagram|Website| LinkedIn
Duration:00:28:50